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Top SEO Factors - 2022-04-11      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-04-11 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	PAGE002	Is Inner Page	1	1	-0.38	-0.62	0.80%
2	CPZZZ50	Number of Top 50 Shared Factors Used	43	25	-0.34	-0.59	90.31%
3	CPZZZ100	Number of Top 100 Shared Factors Used	86	51	-0.33	-0.60	90.04%
4	ENT000a	Number of Entities Used	63	28	-0.32	-0.66	77.16%
5	CP104z	Search Result Has Publish Date	1	1	-0.31	-0.50	0.98%
6	CPZZZ	Number of Factors Used	212	138	-0.31	-0.59	92.44%
7	CPZZZ200	Number of Top 200 Shared Factors Used	146	91	-0.29	-0.57	89.24%
8	CP470	Keywords in the HTML Tag	1,179	200	-0.26	-0.55	93.96%
9	CP134	Keywords in Body Tag	1,201	180	-0.26	-0.55	91.82%
10	CPX010	Keywords in Div Tags	667	114	-0.24	-0.52	92.00%
11	CP161	Keywords in H1-H6 Tags	30	8	-0.24	-0.51	92.00%
12	CP157	Keywords in H1, H2, and H3 Tags	24	7	-0.24	-0.51	90.67%
13	CP062	Ahrefs Referring Domains	7,283	163	-0.24	-0.34	22.93%
14	CP061	Ahrefs Referring Class C Addresses	2,004	82	-0.23	-0.35	23.02%
15	ENT003	Entities in H2 Tags	25	6	-0.23	-0.52	74.93%
16	CP465	Keywords in P Tags	173	35	-0.23	-0.51	94.49%
17	CP063	Ahrefs Referring IP Addresses	3,009	114	-0.23	-0.35	23.11%
18	ENT004	Entities in H3 Tags	29	5	-0.23	-0.52	74.84%
19	CP059	Ahrefs Rank	68	17	-0.23	-0.48	16.98%
20	ENT009	Entities in Title Tag	10	3	-0.23	-0.51	72.44%
21	ENT018	Entities in Sentences	1,282	105	-0.22	-0.46	98.31%
22	CP129	Keywords in A Tags	146	24	-0.22	-0.49	92.80%
23	CP054	Ahrefs NoFollow Backlinks	56,344	749	-0.22	-0.34	22.40%
24	CP153	Keywords in H1 and H2 Tags	18	4	-0.22	-0.49	89.60%
25	CP469	Keywords in Sentences	375	27	-0.22	-0.48	93.16%
26	CP067	Ahrefs Text Backlinks	923,996	10,150	-0.22	-0.29	23.47%
27	CP064	Ahrefs Referring Pages	924,270	10,144	-0.22	-0.29	23.47%
28	CP002	Ahrefs Backlinks	924,271	10,098	-0.22	-0.29	23.56%
29	CP375	Keywords in LI Tags	67	17	-0.21	-0.48	92.09%
30	ENT001	Entities in HTML Tag	1,901	313	-0.21	-0.44	94.22%
31	CP475	Term Frequency	7	3	-0.21	-0.49	92.18%
32	CP135	Body Tag Size Kilobytes	463	86	-0.21	-0.48	90.40%
33	CP004	Ahrefs Dofollow Backlinks	913,980	9,429	-0.21	-0.29	23.29%
34	CP165	Keywords in H2 Tags	16	3	-0.21	-0.47	90.04%
35	CP127	Keywords in A Tag HREFs	233	44	-0.21	-0.46	93.07%
36	CP127b	Keywords in Unique A Tag HREFs	184	30	-0.20	-0.45	92.89%
37	CP070	Ahrefs Word Count	4,493	1,664	-0.20	-0.42	15.29%
38	CKWD001	Clean Keyword Density in the HTML Tag	9	4	-0.20	-0.46	81.24%
39	CP465c	Keywords in script Tags	296	35	-0.20	-0.46	93.33%
40	CP488	Keywords in pages top 10 most used phrases	5	2	-0.20	-0.49	85.33%
41	CP470a	Search Terms in the HTML Tag	768	13	-0.20	-0.45	87.56%
42	CP071	Search Result Display URL Matches	3	1	-0.20	-0.48	77.24%
43	CP097	Search Result Link Text Matches	3	1	-0.20	-0.48	77.42%
44	CP160	Leading Keywords in H1-H6 Tags	11	2	-0.20	-0.46	88.71%
45	CP140	Clean Text Kilobytes	124	11	-0.19	-0.42	85.16%
46	GD001	Google Variation Density	10	2	-0.19	-0.45	81.96%
47	CP492b	Unabridged Word Count	17,546	1,830	-0.19	-0.42	88.98%
48	DD015	DomDetailer Moz PA	66	46	-0.19	-0.46	36.18%
49	CP156	Leading Keywords in H1, H2, and H3 Tags	8	1	-0.19	-0.45	87.38%
50	DD010	DomDetailer Majestic Referring Subnets	91,964	15,015	-0.19	-0.27	39.11%
51	CP458	Page Size Kilobytes	528	153	-0.19	-0.48	85.51%
52	CP481	Keywords in Title Tag	5	2	-0.19	-0.46	77.87%
53	CP134a	Search Terms in Body Tag	548	14	-0.19	-0.43	88.53%
54	CP128	Keywords in Alt Attributes	58	7	-0.19	-0.42	88.53%
55	CP487	Keywords in pages top 5 most used phrases	3	1	-0.19	-0.48	84.80%
56	DD006	DomDetailer Majestic IPs	407,806	52,751	-0.19	-0.26	39.91%
57	CPXX888	Number of HTML Tags	2,558	895	-0.19	-0.46	84.80%
58	CPJLD092	Has JSON-LD Game	1	0	-0.19	-0.39	6.13%
59	CP468	Number of Sentences	709	67	-0.19	-0.41	89.51%
60	DD005	DomDetailer Majestic CF	61	39	-0.19	-0.46	38.04%
61	CP471	Keywords in Span Tags	46	9	-0.19	-0.44	89.96%
62	DD008	DomDetailer Majestic Referring Domains	2,834,506	315,655	-0.19	-0.27	40.53%
63	CP999	Search Result Path Matches	4	1	-0.19	-0.47	75.38%
64	CP169	Keywords in H3 Tags	15	3	-0.18	-0.44	88.18%
65	ENT002	Entities in H1 Tags	9	2	-0.18	-0.44	66.58%
66	DD013	DomDetailer Moz DA	79	44	-0.18	-0.41	34.84%
67	LSI002	LSI Words in Sentences	7,963	651	-0.18	-0.38	97.16%
68	CP137	Keywords in the Canonical URL	4	2	-0.18	-0.46	82.58%
69	CP486	Keywords in pages top 3 most used phrases	2	1	-0.18	-0.47	83.38%
70	CP113	Search Result URL Matches	4	2	-0.18	-0.45	77.16%
71	CPXR24	Number of P Tags	152	40	-0.18	-0.42	85.16%
72	CP124a	Keywords in Absolute URLs	471	42	-0.18	-0.42	89.96%
73	CPXR018	Keywords in Nav Tags	190	18	-0.18	-0.42	87.73%
74	ENT008	Entities in Meta Description Tag	22	3	-0.18	-0.45	68.71%
75	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.18	-0.49	21.60%
76	CP146	Keywords in the First 100 Words	25	7	-0.18	-0.44	78.93%
77	CP152	Keywords in H1 Tags	3	1	-0.18	-0.43	78.40%
78	CP045	Ahrefs Has Text Backlinks	1	1	-0.17	-0.48	21.78%
79	CPXR003	Number of Heading Tags	93	22	-0.17	-0.42	86.84%
80	CP017	Ahrefs Has Backlinks	1	1	-0.17	-0.48	21.51%
81	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.17	-0.49	20.89%
82	DD012	DomDetailer Majestic TF	56	30	-0.17	-0.40	37.07%
83	DD016	DomDetailer Moz Rank	8	5	-0.17	-0.42	34.31%
84	CPX003	Keywords in Main Tags	494	48	-0.17	-0.48	88.09%
85	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.49	67.64%
86	CP072	Search Result Document Matches	4	1	-0.17	-0.45	67.11%
87	CP381	Keywords in Meta Descriptions	11	2	-0.17	-0.43	84.80%
88	CP492	Word Count	15,962	1,827	-0.17	-0.29	87.82%
89	ENT005	Entities in H4 Tags	10	2	-0.17	-0.46	71.47%
90	CP007	Ahrefs External Links	195	28	-0.17	-0.34	22.93%
91	GD004	Google Density Exact Matches	30	3	-0.17	-0.41	66.93%
92	CP050	Ahrefs Internal Links	999	137	-0.17	-0.35	23.38%
93	CP049	Ahrefs Images	70	22	-0.17	-0.35	14.58%
94	QS003	Number of Questions	85	6	-0.17	-0.37	86.40%
95	DD007	DomDetailer Majestic Links	143,279,724	3,853,036	-0.17	-0.24	40.62%
96	DD002	DomDetailer Facebook Shares	7,876,228	-5,505,972	-0.17	-0.27	39.11%
97	CP056	Ahrefs Pages	9	2	-0.17	-0.37	21.78%
98	CP425	Number of HTTPS Links	481	145	-0.17	-0.38	82.04%
99	CP159a	Search Terms in H1-H6 Tags	15	1	-0.17	-0.41	85.60%
100	CP427	Number of Images with Alt Text	75	19	-0.16	-0.39	86.22%
101	CP476	TF/IDF	1	1	-0.16	-0.45	81.24%
102	CP426	Number of Images	471	29	-0.16	-0.39	84.53%
103	CPX013	Keywords in Footer Tags	57	7	-0.16	-0.41	81.78%
104	CP385	Keywords in Meta OpenGraph Content	4	1	-0.16	-0.43	75.64%
105	CP435	Number of Links	483	149	-0.16	-0.38	84.00%
106	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.47	63.02%
107	CP410	Number of DoFollow Links	474	144	-0.16	-0.37	80.44%
108	DD014	DomDetailer Moz Links	133,182,870	16,822,297	-0.16	-0.29	38.67%
109	CP005	Ahrefs Domain Rating	77	44	-0.16	-0.39	16.18%
110	CP484	Leading Keywords in Title Tag	1	0	-0.16	-0.45	74.84%
111	CP383	Keywords in Meta OpenGraph Description	9	2	-0.16	-0.41	80.09%
112	CPXR006	Number of H3 Tags	24	8	-0.16	-0.39	85.69%
113	CP431	Number of Internal Links	453	131	-0.16	-0.37	84.18%
114	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.46	68.27%
115	CPJLDxSA	Number Of JSON-LD Types	54	9	-0.16	-0.39	81.51%
116	CP048	Ahrefs Image Backlinks	222,296	1,838	-0.16	-0.33	20.89%
117	GD003	Google Density Variations	162	35	-0.16	-0.38	77.78%
118	CP374	Keywords in the last 100 words	13	4	-0.16	-0.40	79.73%
119	CP052	Ahrefs Linked Root Domains	22	8	-0.16	-0.37	22.49%
120	CPXR005	Number of H2 Tags	16	7	-0.15	-0.37	87.29%
121	CP164	Leading Keywords in H2 Tags	4	1	-0.15	-0.41	84.27%
122	CP391	Number of Absolute URLs	623	147	-0.15	-0.39	83.73%
123	CP469a	Search Terms in Sentences	30	2	-0.15	-0.37	88.44%
124	CP032	Ahrefs Has Image Backlinks	1	0	-0.15	-0.44	18.67%
125	DD011	DomDetailer Majestic Referring .gov Links	34,872,559	3,332,971	-0.15	-0.30	36.98%
126	CP358	Inline Javascript Kilobytes	153	31	-0.15	-0.36	81.51%
127	ENT010	Title Tag Has Entities	1	1	-0.15	-0.42	59.73%
128	CP057	Ahrefs Page Size	61,358	29,956	-0.15	-0.31	14.58%
129	CP485	Keywords in pages most used phrase	1	0	-0.15	-0.42	76.71%
130	CP109	Search Result Summary Text Matches	5	2	-0.15	-0.42	59.82%
131	CP151	Leading Keywords in H1 Tags	2	0	-0.15	-0.41	76.62%
132	CP108	Search Result Summary Length	323	155	-0.15	-0.33	60.62%
133	CP021	Ahrefs Has EDU Backlinks	1	0	-0.15	-0.43	13.87%
134	CP006	Ahrefs Edu Backlinks	101,265	733	-0.15	-0.35	15.20%
135	CP473	Keywords in Strong Tags	14	2	-0.15	-0.39	82.40%
136	CP483a	Search Terms in the Title Tag	3	0	-0.15	-0.41	78.76%
137	CPJLD011	Has JSON-LD Answer	1	0	-0.15	-0.44	65.16%
138	CPJLD217	Has JSON-LD Question	1	0	-0.15	-0.44	65.07%
139	CP376	Keywords making whole LI Tags	5	1	-0.15	-0.39	79.11%
140	CP033	Ahrefs Has Images	1	1	-0.15	-0.41	12.80%
141	CP467	Keywords in Section Tags	116	18	-0.15	-0.40	82.22%
142	CP477	Keywords in Title Attributes	79	6	-0.14	-0.38	84.62%
143	CP130	Keywords in Article Tags	148	19	-0.14	-0.42	78.93%
144	CP355	Keywords in ID Attributes	12	1	-0.14	-0.39	81.33%
145	CP036	Ahrefs Has Linked Root Domains	1	1	-0.14	-0.42	19.47%
146	QS004	Number of Questions In Headings	7	2	-0.14	-0.36	31.02%
147	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.42	20.36%
148	CP472	Keywords making whole Span Tags	6	1	-0.14	-0.38	83.47%
149	QS012	Headings Has Question	1	0	-0.14	-0.43	75.73%
150	CP126a	Search Terms in A Tags	96	2	-0.14	-0.36	84.71%
151	LSI006	LSI Words in H2 Tags	86	17	-0.14	-0.33	94.67%
152	QS006	Number of Questions In H2 Tags	4	1	-0.14	-0.36	80.27%
153	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.43	59.56%
154	CP022	Ahrefs Has External Links	1	1	-0.14	-0.42	21.33%
155	CP125	Keywords making whole A Tags	4	1	-0.14	-0.36	80.80%
156	CP168	Leading Keywords in H3 Tags	6	0	-0.14	-0.37	82.76%
157	CP177	Keywords in H4-H6 Tags	16	2	-0.14	-0.38	79.29%
158	CP060	Ahrefs Redirects	720	10	-0.14	-0.34	17.33%
159	CP413	Number of External Links	60	18	-0.14	-0.32	77.16%
160	CP158	Keywords making whole H1-H6 Tags	3	0	-0.14	-0.39	78.13%
161	CP173	Keywords in H4 Tags	6	1	-0.13	-0.37	81.51%
162	QS007	Number of Questions In H3 Tags	11	1	-0.13	-0.37	79.47%
163	ENT015	Has Entities in H4 Tags	1	0	-0.13	-0.42	61.24%
164	LSI001	LSI Words in Title Tag	27	5	-0.13	-0.33	91.29%
165	CP357	Inline CSS Kilobytes	150	32	-0.13	-0.37	78.04%
166	LSI007	LSI Words in H3 Tags	87	16	-0.13	-0.33	94.13%
167	CP041	Ahrefs Has Redirects	1	0	-0.13	-0.40	15.64%
168	CP150a	Search Terms in H1 Tags	2	0	-0.13	-0.37	77.42%
169	CP353	Head Size Kilobytes	163	44	-0.13	-0.34	78.40%
170	CP150a2	Search Terms in H2 Tags	6	0	-0.13	-0.36	85.51%
171	PAGE009	Number of Prices	215	32	-0.13	-0.32	73.78%
172	CP377	Load Time Milliseconds	121,734	2,643	-0.13	-0.27	64.62%
173	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.13	-0.38	77.24%
174	CP409	Number of DoFollow External Links	57	16	-0.13	-0.30	75.02%
175	CPXR007	Number of H4 Tags	73	4	-0.13	-0.33	78.31%
176	CP139	Keywords in Class Attributes	122	5	-0.13	-0.34	77.60%
177	DD001	DomDetailer Facebook Comments	513	57	-0.13	-0.34	34.40%
178	CP356	Keywords in I Tags	25	6	-0.13	-0.35	78.67%
179	CP099	Search Result Number of Dirs in Path	3	2	-0.12	-0.34	56.09%
180	CP319	Has Schema Markup	1	1	-0.12	-0.39	70.58%
181	CP460	Percentage of DoFollow Internal Links	94	80	-0.12	-0.33	70.04%
182	PAGE008	Is Store Page	1	0	-0.12	-0.40	57.16%
183	CP384	Keywords in Meta OpenGraph Site Name	2	0	-0.12	-0.36	69.60%
184	CPJLDxCB	Number Of Claimed Brands	10	1	-0.12	-0.35	72.00%
185	CP479	Title Has Sales Words	1	0	-0.12	-0.37	66.40%
186	CP451	Number of US Phone Numbers	121	7	-0.12	-0.30	75.64%
187	CPXR011	Keywords in Button Tags	13	0	-0.12	-0.36	78.22%
188	CP015	Ahrefs Gov Backlinks	101,919	538	-0.12	-0.34	11.47%
189	CP440	Number of NoFollow Links	70	6	-0.12	-0.32	77.07%
190	CPJLD266	Has JSON-LD Website	1	0	-0.12	-0.38	56.98%
191	CP077	Search Result Domain Matches	1	0	-0.12	-0.37	50.49%
192	CPJLD007	Has JSON-LD AggregateRating	1	0	-0.12	-0.39	60.27%
193	CP065	Ahrefs RSS Backlinks	69	1	-0.12	-0.36	12.27%
194	CP479ii	Title Has Sentiment Words	1	0	-0.12	-0.37	66.04%
195	CPJLD122	Has JSON-LD ImageObject	1	0	-0.12	-0.38	62.93%
196	CP439	Number of NoFollow Externa Links	41	3	-0.12	-0.32	76.98%
197	CP424	Number of HREF Lang Tags	24	2	-0.12	-0.33	71.73%
198	CP481b	Word Count in Meta Description Tag	68	21	-0.12	-0.30	69.87%
199	CP230	Has Meta Twitter Cards	1	1	-0.12	-0.39	61.42%
200	CP380	Meta Description Length	405	127	-0.12	-0.31	69.96%

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