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Top SEO Factors - 2022-02-28      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-02-28 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	PAGE002	Is Inner Page	1	1	-0.36	-0.62	1.99%
2	CPZZZ50	Number of Top 50 Shared Factors Used	44	25	-0.32	-0.57	66.78%
3	CPZZZ100	Number of Top 100 Shared Factors Used	86	53	-0.32	-0.57	66.35%
4	CP104z	Search Result Has Publish Date	1	1	-0.31	-0.51	2.25%
5	ENT000a	Number of Entities Used	65	26	-0.29	-0.62	75.61%
6	CPZZZ	Number of Factors Used	219	134	-0.27	-0.54	90.05%
7	CPZZZ200	Number of Top 200 Shared Factors Used	147	97	-0.27	-0.55	66.09%
8	CP061	Ahrefs Referring Class C Addresses	591	47	-0.24	-0.35	15.66%
9	CP063	Ahrefs Referring IP Addresses	907	64	-0.24	-0.35	15.66%
10	CP059	Ahrefs Rank	39	16	-0.24	-0.46	13.75%
11	CP062	Ahrefs Referring Domains	5,073	109	-0.24	-0.33	15.74%
12	CP134	Keywords in Body Tag	23,669	212	-0.23	-0.52	88.84%
13	CP470	Keywords in the HTML Tag	35,539	250	-0.23	-0.51	93.34%
14	CP054	Ahrefs NoFollow Backlinks	96,161	1,037	-0.23	-0.31	15.57%
15	CP067	Ahrefs Text Backlinks	212,363	4,938	-0.23	-0.26	15.74%
16	CP002	Ahrefs Backlinks	212,384	4,905	-0.23	-0.26	15.83%
17	CP064	Ahrefs Referring Pages	212,384	4,925	-0.23	-0.26	15.83%
18	CPJLD238	Has JSON-LD SingleFamilyResidence	1	0	-0.23	-0.45	2.77%
19	ENT009	Entities in Title Tag	8	2	-0.22	-0.51	66.61%
20	CPX010	Keywords in Div Tags	21,803	152	-0.22	-0.48	91.26%
21	CP161	Keywords in H1-H6 Tags	59	8	-0.21	-0.48	89.71%
22	ENT003	Entities in H2 Tags	25	5	-0.21	-0.50	69.03%
23	ENT004	Entities in H3 Tags	32	5	-0.21	-0.51	69.38%
24	CP157	Keywords in H1, H2, and H3 Tags	100	7	-0.21	-0.48	89.97%
25	CP129	Keywords in A Tags	5,079	34	-0.21	-0.47	90.74%
26	CP004	Ahrefs Dofollow Backlinks	172,423	3,937	-0.20	-0.27	15.57%
27	CP465	Keywords in P Tags	942	35	-0.20	-0.45	94.90%
28	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.20	-0.53	15.83%
29	CP045	Ahrefs Has Text Backlinks	1	1	-0.20	-0.52	15.74%
30	CP127	Keywords in A Tag HREFs	3,423	53	-0.20	-0.45	89.88%
31	CP017	Ahrefs Has Backlinks	1	1	-0.20	-0.52	15.83%
32	CP127b	Keywords in Unique A Tag HREFs	2,560	36	-0.20	-0.44	91.00%
33	CP097	Search Result Link Text Matches	3	1	-0.20	-0.49	76.90%
34	CP071	Search Result Display URL Matches	3	1	-0.20	-0.49	76.90%
35	CP153	Keywords in H1 and H2 Tags	24	4	-0.20	-0.46	88.84%
36	CP375	Keywords in LI Tags	1,170	20	-0.19	-0.46	89.19%
37	CP135	Body Tag Size Kilobytes	230	84	-0.19	-0.46	91.18%
38	CP458	Page Size Kilobytes	332	151	-0.19	-0.47	87.20%
39	CP475	Term Frequency	11	3	-0.19	-0.45	92.04%
40	DD015	DomDetailer Moz PA	73	45	-0.19	-0.43	28.37%
41	CP469	Keywords in Sentences	584	26	-0.19	-0.42	91.61%
42	DD005	DomDetailer Majestic CF	69	39	-0.19	-0.42	29.24%
43	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.19	-0.49	14.88%
44	CKWD001	Clean Keyword Density in the HTML Tag	191	4	-0.19	-0.45	80.62%
45	CP160	Leading Keywords in H1-H6 Tags	16	2	-0.19	-0.45	87.80%
46	CP165	Keywords in H2 Tags	43	3	-0.19	-0.45	88.75%
47	CPXX888	Number of HTML Tags	2,692	872	-0.18	-0.44	86.25%
48	CP465c	Keywords in script Tags	14,490	58	-0.18	-0.43	94.72%
49	DD010	DomDetailer Majestic Referring Subnets	56,995	14,280	-0.18	-0.23	31.66%
50	CP156	Leading Keywords in H1, H2, and H3 Tags	12	1	-0.18	-0.45	86.59%
51	DD013	DomDetailer Moz DA	88	43	-0.18	-0.39	27.34%
52	CP492b	Unabridged Word Count	14,433	1,723	-0.18	-0.41	87.02%
53	CP134a	Search Terms in Body Tag	41,380	39	-0.18	-0.41	89.01%
54	CP488	Keywords in pages top 10 most used phrases	6	2	-0.18	-0.47	87.54%
55	ENT018	Entities in Sentences	467	91	-0.18	-0.38	98.18%
56	CP140	Clean Text Kilobytes	78	11	-0.18	-0.40	84.69%
57	DD006	DomDetailer Majestic IPs	203,830	52,377	-0.18	-0.22	32.35%
58	CP470a	Search Terms in the HTML Tag	45,232	39	-0.18	-0.41	90.40%
59	DD008	DomDetailer Majestic Referring Domains	1,517,305	335,016	-0.18	-0.23	33.13%
60	GD001	Google Variation Density	351	3	-0.18	-0.44	79.76%
61	CP124a	Keywords in Absolute URLs	4,488	52	-0.18	-0.40	87.54%
62	CP128	Keywords in Alt Attributes	223	7	-0.17	-0.41	85.90%
63	DD016	DomDetailer Moz Rank	9	5	-0.17	-0.40	25.35%
64	CP108	Search Result Summary Length	270	156	-0.17	-0.40	65.57%
65	CP113	Search Result URL Matches	5	2	-0.17	-0.43	74.57%
66	ENT001	Entities in HTML Tag	1,248	279	-0.17	-0.37	96.11%
67	CP050	Ahrefs Internal Links	547	108	-0.17	-0.33	15.57%
68	ENT008	Entities in Meta Description Tag	13	3	-0.17	-0.44	62.89%
69	CP999	Search Result Path Matches	4	2	-0.17	-0.43	70.93%
70	DD012	DomDetailer Majestic TF	64	29	-0.17	-0.38	29.07%
71	CP468	Number of Sentences	217	60	-0.17	-0.39	84.52%
72	LSI002	LSI Words in Sentences	3,263	561	-0.17	-0.36	96.37%
73	CP471	Keywords in Span Tags	634	11	-0.17	-0.40	89.97%
74	CP425	Number of HTTPS Links	528	144	-0.17	-0.40	83.22%
75	DD007	DomDetailer Majestic Links	161,489,318	-70,996	-0.17	-0.24	31.75%
76	CP487	Keywords in pages top 5 most used phrases	3	1	-0.17	-0.46	86.94%
77	CP481	Keywords in Title Tag	3	2	-0.17	-0.42	78.72%
78	CP146	Keywords in the First 100 Words	188	8	-0.17	-0.44	76.73%
79	CP410	Number of DoFollow Links	519	143	-0.17	-0.39	82.18%
80	CP435	Number of Links	530	148	-0.17	-0.39	84.60%
81	GD004	Google Density Exact Matches	93	3	-0.17	-0.41	67.65%
82	CP137	Keywords in the Canonical URL	5	2	-0.16	-0.44	80.88%
83	CPXR018	Keywords in Nav Tags	5,253	28	-0.16	-0.39	88.24%
84	CP072	Search Result Document Matches	4	1	-0.16	-0.43	66.00%
85	ENT002	Entities in H1 Tags	6	2	-0.16	-0.41	61.59%
86	CP169	Keywords in H3 Tags	59	3	-0.16	-0.41	87.98%
87	CP492	Word Count	5,477	1,632	-0.16	-0.30	84.86%
88	CP431	Number of Internal Links	516	131	-0.16	-0.38	85.03%
89	CP005	Ahrefs Domain Rating	78	36	-0.16	-0.35	10.81%
90	CPXR24	Number of P Tags	145	37	-0.16	-0.40	84.34%
91	CP427	Number of Images with Alt Text	59	18	-0.16	-0.37	84.60%
92	CPXR003	Number of Heading Tags	54	21	-0.16	-0.37	87.20%
93	ENT005	Entities in H4 Tags	23	2	-0.16	-0.44	65.31%
94	CP381	Keywords in Meta Descriptions	34	2	-0.16	-0.42	79.76%
95	ENT010	Title Tag Has Entities	1	1	-0.16	-0.44	60.64%
96	CP358	Inline Javascript Kilobytes	128	32	-0.16	-0.37	84.78%
97	CP007	Ahrefs External Links	139	23	-0.16	-0.31	15.05%
98	CP159a	Search Terms in H1-H6 Tags	580	1	-0.16	-0.41	84.78%
99	CP109	Search Result Summary Text Matches	44	3	-0.16	-0.43	61.76%
100	CP056	Ahrefs Pages	7	2	-0.16	-0.35	15.22%
101	DD002	DomDetailer Facebook Shares	7,338,569	-6,959,837	-0.16	-0.24	30.80%
102	CPX003	Keywords in Main Tags	4,424	53	-0.16	-0.44	85.38%
103	CP426	Number of Images	251	27	-0.16	-0.35	83.48%
104	DD014	DomDetailer Moz Links	101,196,593	16,395,665	-0.16	-0.24	32.01%
105	CP152	Keywords in H1 Tags	3	1	-0.15	-0.39	75.52%
106	ENT013	Has Entities in H2 Tags	1	1	-0.15	-0.46	65.22%
107	CP476	TF/IDF	1	1	-0.15	-0.44	80.02%
108	QS003	Number of Questions	56	6	-0.15	-0.35	78.37%
109	CP151	Leading Keywords in H1 Tags	1	0	-0.15	-0.42	75.69%
110	CP486	Keywords in pages top 3 most used phrases	2	1	-0.15	-0.43	86.33%
111	QS004	Number of Questions In Headings	5	2	-0.15	-0.36	25.78%
112	CPX013	Keywords in Footer Tags	2,313	11	-0.15	-0.39	79.93%
113	GD003	Google Density Variations	5,765	46	-0.15	-0.37	74.13%
114	CP391	Number of Absolute URLs	530	136	-0.15	-0.37	82.53%
115	CP383	Keywords in Meta OpenGraph Description	29	2	-0.15	-0.40	77.85%
116	CP034	Ahrefs Has Internal Links	1	1	-0.15	-0.43	14.01%
117	CPJLDxSA	Number Of JSON-LD Types	51	9	-0.15	-0.38	81.75%
118	CPXR006	Number of H3 Tags	23	8	-0.15	-0.36	86.25%
119	CP385	Keywords in Meta OpenGraph Content	6	1	-0.15	-0.42	72.23%
120	CP052	Ahrefs Linked Root Domains	19	7	-0.15	-0.30	15.14%
121	CP355	Keywords in ID Attributes	370	2	-0.15	-0.39	80.28%
122	CP374	Keywords in the last 100 words	188	4	-0.15	-0.38	77.77%
123	CPXR005	Number of H2 Tags	18	6	-0.15	-0.35	84.34%
124	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.44	66.96%
125	CP022	Ahrefs Has External Links	1	1	-0.14	-0.42	14.53%
126	CP048	Ahrefs Image Backlinks	62,760	947	-0.14	-0.28	14.10%
127	CP036	Ahrefs Has Linked Root Domains	1	1	-0.14	-0.42	13.93%
128	CP164	Leading Keywords in H2 Tags	6	1	-0.14	-0.38	81.49%
129	LSI001	LSI Words in Title Tag	13	5	-0.14	-0.33	92.56%
130	DD011	DomDetailer Majestic Referring .gov Links	20,397,405	3,686,701	-0.14	-0.27	29.33%
131	CP483a	Search Terms in the Title Tag	2	0	-0.14	-0.39	80.62%
132	PAGE009	Number of Prices	424	35	-0.14	-0.33	55.97%
133	ENT012	Has Entities in H1 Tags	1	1	-0.14	-0.42	61.07%
134	CP125	Keywords making whole A Tags	10	1	-0.14	-0.38	80.54%
135	CP070	Ahrefs Word Count	2,942	1,078	-0.14	-0.29	10.64%
136	CP469a	Search Terms in Sentences	2,406	3	-0.14	-0.36	89.79%
137	QS012	Headings Has Question	1	0	-0.14	-0.43	72.58%
138	CP484	Leading Keywords in Title Tag	1	0	-0.14	-0.42	79.07%
139	CP126a	Search Terms in A Tags	5,398	6	-0.14	-0.36	85.29%
140	CP477	Keywords in Title Attributes	325	7	-0.14	-0.36	86.16%
141	CP413	Number of External Links	71	17	-0.14	-0.30	75.61%
142	LSI006	LSI Words in H2 Tags	82	14	-0.14	-0.32	96.02%
143	CP032	Ahrefs Has Image Backlinks	1	0	-0.14	-0.39	13.49%
144	CP168	Leading Keywords in H3 Tags	6	0	-0.14	-0.37	82.35%
145	CP376	Keywords making whole LI Tags	9	1	-0.14	-0.38	79.76%
146	CP472	Keywords making whole Span Tags	11	1	-0.13	-0.37	85.03%
147	CP473	Keywords in Strong Tags	15	2	-0.13	-0.34	82.53%
148	CP377	Load Time Milliseconds	116,157	2,661	-0.13	-0.28	64.71%
149	CP353	Head Size Kilobytes	117	42	-0.13	-0.35	80.02%
150	CP409	Number of DoFollow External Links	55	15	-0.13	-0.29	74.13%
151	QS006	Number of Questions In H2 Tags	3	1	-0.13	-0.35	76.64%
152	CP150a	Search Terms in H1 Tags	57	0	-0.13	-0.37	77.60%
153	CP114	Search Result Uses HTTPS	1	1	-0.13	-0.38	58.48%
154	CP467	Keywords in Section Tags	407	18	-0.13	-0.37	84.86%
155	CPJLD011	Has JSON-LD Answer	1	0	-0.13	-0.41	61.59%
156	ENT011	Meta Description Tag Has Entities	1	1	-0.13	-0.40	58.91%
157	CP177	Keywords in H4-H6 Tags	16	1	-0.13	-0.37	78.55%
158	CP357	Inline CSS Kilobytes	97	30	-0.13	-0.36	77.94%
159	CPJLD217	Has JSON-LD Question	1	0	-0.13	-0.41	61.76%
160	CP158	Keywords making whole H1-H6 Tags	3	0	-0.13	-0.37	77.51%
161	PAGE005	Is Pagination Page	1	0	-0.13	-0.39	43.77%
162	QS007	Number of Questions In H3 Tags	3	1	-0.13	-0.35	75.00%
163	CP057	Ahrefs Page Size	57,825	23,954	-0.13	-0.26	10.21%
164	CPJLD048	Has JSON-LD City	1	0	-0.13	-0.37	17.73%
165	ENT015	Has Entities in H4 Tags	1	0	-0.13	-0.39	56.66%
166	CPJLD247	Has JSON-LD State	1	0	-0.13	-0.36	10.38%
167	CP150a2	Search Terms in H2 Tags	177	1	-0.12	-0.35	83.82%
168	CP451	Number of US Phone Numbers	67	7	-0.12	-0.32	76.12%
169	CP424	Number of HREF Lang Tags	43	1	-0.12	-0.34	71.89%
170	CPXR002	Number of HTML Comments	637	29	-0.12	-0.33	76.47%
171	CP460	Percentage of DoFollow Internal Links	94	80	-0.12	-0.32	73.36%
172	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.12	-0.36	77.16%
173	CP130	Keywords in Article Tags	399	20	-0.12	-0.38	76.04%
174	PAGE010	Number of Schema Products	4	1	-0.12	-0.39	29.41%
175	CPJLD083	Has JSON-LD Event	1	0	-0.12	-0.33	7.09%
176	CP173	Keywords in H4 Tags	12	1	-0.12	-0.36	78.72%
177	CP380	Meta Description Length	560	128	-0.12	-0.31	72.66%
178	CP099	Search Result Number of Dirs in Path	5	2	-0.12	-0.34	54.67%
179	CP485	Keywords in pages most used phrase	1	0	-0.12	-0.37	79.15%
180	CP356	Keywords in I Tags	99	5	-0.12	-0.33	76.47%
181	CP481b	Word Count in Meta Description Tag	90	21	-0.12	-0.31	71.71%
182	LSI007	LSI Words in H3 Tags	79	14	-0.12	-0.29	94.29%
183	CPXR007	Number of H4 Tags	16	4	-0.12	-0.32	76.30%
184	PAGE008	Is Store Page	1	0	-0.12	-0.38	47.23%
185	CPJLDxCB	Number Of Claimed Brands	10	1	-0.12	-0.35	72.32%
186	CP204	Has Canonical URL	1	1	-0.12	-0.38	70.42%
187	CP440	Number of NoFollow Links	38	5	-0.12	-0.29	77.25%
188	CP319	Has Schema Markup	1	1	-0.12	-0.38	72.49%
189	PAGE001	Is Home Page	1	0	-0.12	-0.36	34.08%
190	CP139	Keywords in Class Attributes	6,663	20	-0.12	-0.32	76.47%
191	CP020	Ahrefs Has Domain Rating	1	1	-0.12	-0.36	10.99%
192	CP479ii	Title Has Sentiment Words	1	0	-0.12	-0.37	70.67%
193	CP430	Number of Instagram Pages	10	1	-0.12	-0.31	73.79%
194	CP060	Ahrefs Redirects	30	2	-0.12	-0.27	12.72%
195	CP445	Number of Social Pages	14	3	-0.12	-0.28	73.18%
196	CP415	Number of FaceBook Pages	9	2	-0.12	-0.29	71.19%
197	LSI003	LSI Words in Meta Description Tag	41	9	-0.12	-0.30	92.13%
198	CP439	Number of NoFollow Externa Links	21	3	-0.12	-0.31	75.78%
199	CP444	Number of Social Accounts	20	1	-0.12	-0.31	72.23%
200	CP381a	Search Terms in Meta Descriptions	2	0	-0.12	-0.34	81.31%

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