Top SEO Factors




Top SEO Factors - 2022-03-01      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-03-01 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1PAGE002Is Inner Page11-0.37-0.660.88%
2CPZZZ50Number of Top 50 Shared Factors Used4424-0.32-0.5668.25%
3CPZZZ100Number of Top 100 Shared Factors Used8652-0.31-0.5766.05%
4ENT000aNumber of Entities Used6525-0.29-0.6176.58%
5CPJLD238Has JSON-LD SingleFamilyResidence10-0.28-0.551.67%
6CPZZZNumber of Factors Used219133-0.27-0.5389.12%
7CPZZZ200Number of Top 200 Shared Factors Used14794-0.27-0.5467.37%
8CP104zSearch Result Has Publish Date11-0.24-0.431.32%
9CP061Ahrefs Referring Class C Addresses59144-0.24-0.3513.51%
10CP059Ahrefs Rank3916-0.24-0.4711.75%
11CP063Ahrefs Referring IP Addresses90758-0.24-0.3413.51%
12CP062Ahrefs Referring Domains5,073105-0.24-0.3213.60%
13CP134Keywords in Body Tag23,669216-0.23-0.5285.53%
14CP054Ahrefs NoFollow Backlinks96,1611,167-0.23-0.3013.51%
15CP067Ahrefs Text Backlinks212,3635,948-0.23-0.2513.60%
16CP470Keywords in the HTML Tag35,539249-0.23-0.5093.07%
17CP002Ahrefs Backlinks212,3845,899-0.23-0.2413.68%
18CP064Ahrefs Referring Pages212,3845,927-0.23-0.2413.68%
19ENT009Entities in Title Tag82-0.22-0.5163.33%
20ENT003Entities in H2 Tags266-0.22-0.5065.70%
21CP161Keywords in H1-H6 Tags598-0.21-0.4886.49%
22ENT004Entities in H3 Tags326-0.21-0.5066.05%
23CPX010Keywords in Div Tags21,803151-0.21-0.4791.32%
24CP157Keywords in H1, H2, and H3 Tags1007-0.21-0.4786.67%
25CP129Keywords in A Tags5,07935-0.21-0.4787.37%
26CP004Ahrefs Dofollow Backlinks207,1734,853-0.20-0.2513.42%
27CP038Ahrefs Has NoFollow Backlinks11-0.20-0.5413.77%
28CP045Ahrefs Has Text Backlinks11-0.20-0.5213.77%
29CP127Keywords in A Tag HREFs3,42354-0.20-0.4586.84%
30CP127bKeywords in Unique A Tag HREFs2,56037-0.20-0.4487.54%
31CP465Keywords in P Tags94234-0.20-0.4494.65%
32CP097Search Result Link Text Matches31-0.20-0.4975.88%
33CP071Search Result Display URL Matches31-0.20-0.4975.88%
34CP153Keywords in H1 and H2 Tags244-0.20-0.4685.35%
35CP017Ahrefs Has Backlinks11-0.19-0.5213.77%
36CP458Page Size Kilobytes324152-0.19-0.4887.81%
37CP375Keywords in LI Tags1,17020-0.19-0.4686.05%
38CP135Body Tag Size Kilobytes23085-0.19-0.4691.75%
39CP475Term Frequency113-0.19-0.4491.75%
40CP469Keywords in Sentences58426-0.19-0.4191.49%
41DD015DomDetailer Moz PA7345-0.19-0.4225.70%
42CP160Leading Keywords in H1-H6 Tags162-0.19-0.4584.39%
43CP019Ahrefs Has DoFollow Backlinks11-0.19-0.4912.89%
44CKWD001Clean Keyword Density in the HTML Tag1914-0.18-0.4577.19%
45CP165Keywords in H2 Tags433-0.18-0.4485.79%
46CP492bUnabridged Word Count14,4331,687-0.18-0.4187.89%
47CPXX888Number of HTML Tags2,692900-0.18-0.4486.67%
48DD005DomDetailer Majestic CF6938-0.18-0.4226.49%
49CP134aSearch Terms in Body Tag41,38040-0.18-0.4185.96%
50CP156Leading Keywords in H1, H2, and H3 Tags121-0.18-0.4583.33%
51CP140Clean Text Kilobytes7811-0.18-0.4185.96%
52DD013DomDetailer Moz DA8842-0.18-0.3924.39%
53DD010DomDetailer Majestic Referring Subnets56,99514,164-0.18-0.2228.68%
54CP465cKeywords in script Tags14,49058-0.18-0.4394.56%
55CP124aKeywords in Absolute URLs4,48853-0.18-0.4083.95%
56GD001Google Variation Density3513-0.18-0.4476.23%
57DD006DomDetailer Majestic IPs203,83052,477-0.18-0.2229.39%
58CP488Keywords in pages top 10 most used phrases62-0.17-0.4587.63%
59CP470aSearch Terms in the HTML Tag45,23239-0.17-0.4090.53%
60CP999Search Result Path Matches42-0.17-0.4467.02%
61CP113Search Result URL Matches52-0.17-0.4371.23%
62CP128Keywords in Alt Attributes2237-0.17-0.4183.16%
63ENT018Entities in Sentences46787-0.17-0.3798.33%
64DD008DomDetailer Majestic Referring Domains1,517,305339,502-0.17-0.2330.26%
65ENT008Entities in Meta Description Tag133-0.17-0.4460.09%
66CP468Number of Sentences21758-0.17-0.3984.30%
67DD016DomDetailer Moz Rank95-0.17-0.4022.81%
68CP108Search Result Summary Length270156-0.17-0.4062.98%
69CP005Ahrefs Domain Rating7837-0.17-0.389.04%
70CP050Ahrefs Internal Links547110-0.17-0.3213.33%
71CP146Keywords in the First 100 Words1888-0.17-0.4474.12%
72ENT002Entities in H1 Tags62-0.17-0.4258.95%
73CP137Keywords in the Canonical URL52-0.17-0.4477.37%
74CP425Number of HTTPS Links528149-0.17-0.4083.86%
75CP072Search Result Document Matches41-0.17-0.4362.54%
76GD004Google Density Exact Matches933-0.16-0.4164.82%
77DD012DomDetailer Majestic TF6428-0.16-0.3826.49%
78DD007DomDetailer Majestic Links161,489,318-360,855-0.16-0.2528.86%
79CP492Word Count5,4771,609-0.16-0.3085.70%
80ENT001Entities in HTML Tag1,248265-0.16-0.3696.32%
81CP471Keywords in Span Tags63410-0.16-0.3989.82%
82CP410Number of DoFollow Links519148-0.16-0.3982.98%
83CP435Number of Links530154-0.16-0.3985.18%
84CPXR24Number of P Tags14537-0.16-0.4083.51%
85CP169Keywords in H3 Tags593-0.16-0.4085.26%
86CP481Keywords in Title Tag31-0.16-0.4178.60%
87CP487Keywords in pages top 5 most used phrases31-0.16-0.4586.75%
88CPXR018Keywords in Nav Tags5,25329-0.16-0.3885.26%
89CP431Number of Internal Links516137-0.16-0.3885.53%
90ENT005Entities in H4 Tags232-0.16-0.4462.28%
91CP007Ahrefs External Links13924-0.16-0.3112.89%
92LSI002LSI Words in Sentences3,263533-0.16-0.3496.84%
93CP427Number of Images with Alt Text5918-0.16-0.3784.47%
94CPXR003Number of Heading Tags5420-0.16-0.3785.96%
95CPX003Keywords in Main Tags4,42454-0.16-0.4482.89%
96CP159aSearch Terms in H1-H6 Tags5801-0.16-0.4082.28%
97CP358Inline Javascript Kilobytes12433-0.16-0.3784.65%
98CP381Keywords in Meta Descriptions342-0.16-0.4177.11%
99CP109Search Result Summary Text Matches443-0.16-0.4359.74%
100CP426Number of Images25128-0.15-0.3583.51%
101CP056Ahrefs Pages72-0.15-0.3612.98%
102CP152Keywords in H1 Tags31-0.15-0.3973.33%
103QS003Number of Questions566-0.15-0.3576.05%
104ENT010Title Tag Has Entities11-0.15-0.4361.40%
105DD002DomDetailer Facebook Shares7,338,569-7,196,698-0.15-0.2327.72%
106CP151Leading Keywords in H1 Tags10-0.15-0.4273.07%
107ENT013Has Entities in H2 Tags11-0.15-0.4665.00%
108DD014DomDetailer Moz Links101,196,59317,003,778-0.15-0.2429.30%
109GD003Google Density Variations5,76547-0.15-0.3770.18%
110QS004Number of Questions In Headings52-0.15-0.3522.98%
111CP070Ahrefs Word Count3,4371,222-0.15-0.319.12%
112CPX013Keywords in Footer Tags2,31311-0.15-0.3977.02%
113CP476TF/IDF11-0.15-0.4280.35%
114CPJLDxSANumber Of JSON-LD Types519-0.15-0.3882.19%
115CP052Ahrefs Linked Root Domains197-0.15-0.3012.98%
116CP383Keywords in Meta OpenGraph Description292-0.15-0.4074.82%
117CPXR006Number of H3 Tags237-0.15-0.3685.35%
118CPXR005Number of H2 Tags186-0.15-0.3582.72%
119CP374Keywords in the last 100 words1884-0.15-0.3874.56%
120CP486Keywords in pages top 3 most used phrases21-0.15-0.4186.93%
121CP391Number of Absolute URLs530135-0.14-0.3682.37%
122CP385Keywords in Meta OpenGraph Content61-0.14-0.4170.18%
123CP355Keywords in ID Attributes3702-0.14-0.3877.98%
124CP034Ahrefs Has Internal Links11-0.14-0.4311.93%
125ENT014Has Entities in H3 Tags11-0.14-0.4367.28%
126CP022Ahrefs Has External Links11-0.14-0.4312.46%
127CP164Leading Keywords in H2 Tags61-0.14-0.3879.30%
128CP125Keywords making whole A Tags101-0.14-0.3878.33%
129QS012Headings Has Question10-0.14-0.4369.04%
130CP048Ahrefs Image Backlinks62,7601,020-0.14-0.2812.19%
131CP126aSearch Terms in A Tags5,3986-0.14-0.3682.72%
132ENT012Has Entities in H1 Tags11-0.14-0.4261.40%
133CP036Ahrefs Has Linked Root Domains11-0.14-0.4111.84%
134CP483aSearch Terms in the Title Tag20-0.14-0.3880.96%
135CPJLD083Has JSON-LD Event10-0.14-0.376.14%
136PAGE009Number of Prices42435-0.14-0.3257.37%
137CP469aSearch Terms in Sentences2,4063-0.14-0.3590.00%
138DD011DomDetailer Majestic Referring .gov Links20,397,4053,743,596-0.14-0.2626.75%
139CP057Ahrefs Page Size57,82526,844-0.14-0.288.68%
140QS006Number of Questions In H2 Tags31-0.14-0.3672.81%
141CP413Number of External Links7117-0.14-0.3076.67%
142CP484Leading Keywords in Title Tag10-0.13-0.4079.65%
143CP376Keywords making whole LI Tags91-0.13-0.3777.46%
144LSI001LSI Words in Title Tag135-0.13-0.3292.81%
145CP168Leading Keywords in H3 Tags60-0.13-0.3680.00%
146CPJLD247Has JSON-LD State10-0.13-0.389.21%
147CP032Ahrefs Has Image Backlinks10-0.13-0.3911.75%
148CP150aSearch Terms in H1 Tags570-0.13-0.3775.44%
149CPJLD011Has JSON-LD Answer10-0.13-0.4158.60%
150CP377Load Time Milliseconds116,1572,680-0.13-0.2865.61%
151CP477Keywords in Title Attributes3257-0.13-0.3586.05%
152CPJLD048Has JSON-LD City10-0.13-0.3916.23%
153CPJLD217Has JSON-LD Question10-0.13-0.4158.77%
154PAGE010Number of Schema Products41-0.13-0.4032.11%
155CP409Number of DoFollow External Links5514-0.13-0.2975.35%
156CP353Head Size Kilobytes11742-0.13-0.3579.74%
157CP473Keywords in Strong Tags152-0.13-0.3283.25%
158PAGE005Is Pagination Page10-0.13-0.4044.65%
159LSI006LSI Words in H2 Tags8214-0.13-0.3096.05%
160CP177Keywords in H4-H6 Tags161-0.13-0.3676.84%
161CP472Keywords making whole Span Tags111-0.13-0.3685.53%
162QS007Number of Questions In H3 Tags31-0.13-0.3570.96%
163CPXR002Number of HTML Comments63730-0.13-0.3477.37%
164CP357Inline CSS Kilobytes9729-0.13-0.3677.98%
165CP114Search Result Uses HTTPS11-0.13-0.3758.95%
166ENT011Meta Description Tag Has Entities11-0.13-0.4058.86%
167CP158Keywords making whole H1-H6 Tags30-0.13-0.3774.91%
168CP467Keywords in Section Tags40717-0.13-0.3585.18%
169ENT015Has Entities in H4 Tags10-0.13-0.3955.96%
170CP049Ahrefs Images5119-0.13-0.278.86%
171CP451Number of US Phone Numbers677-0.13-0.3276.40%
172CP130Keywords in Article Tags39920-0.13-0.3873.33%
173CP154Keywords making whole H1, H2, and H3 Tags20-0.12-0.3674.65%
174CP150a2Search Terms in H2 Tags1771-0.12-0.3581.75%
175CP099Search Result Number of Dirs in Path52-0.12-0.3455.26%
176CP424Number of HREF Lang Tags431-0.12-0.3471.67%
177CP380Meta Description Length560129-0.12-0.3172.54%
178CPJLD060Has JSON-LD Country10-0.12-0.3815.35%
179CP173Keywords in H4 Tags121-0.12-0.3576.93%
180CP020Ahrefs Has Domain Rating11-0.12-0.399.12%
181CPJLDxCBNumber Of Claimed Brands101-0.12-0.3672.19%
182CP356Keywords in I Tags995-0.12-0.3373.77%
183PAGE001Is Home Page10-0.12-0.3733.25%
184CP430Number of Instagram Pages101-0.12-0.3275.35%
185PAGE008Is Store Page10-0.12-0.3948.51%
186CP444Number of Social Accounts201-0.12-0.3273.33%
187CP460Percentage of DoFollow Internal Links9480-0.12-0.3171.84%
188CP481bWord Count in Meta Description Tag9020-0.12-0.3171.32%
189CP440Number of NoFollow Links386-0.12-0.2977.98%
190CPXR007Number of H4 Tags304-0.12-0.3174.74%
191CP445Number of Social Pages143-0.12-0.2974.30%
192CP060Ahrefs Redirects302-0.12-0.2710.96%
193CP415Number of FaceBook Pages92-0.12-0.2972.63%
194GD002Google Exact Match Density40-0.12-0.3738.51%
195CP204Has Canonical URL11-0.12-0.3968.68%
196CP485Keywords in pages most used phrase10-0.12-0.3678.95%
197CP139Keywords in Class Attributes6,66321-0.12-0.3174.82%
198CP439Number of NoFollow Externa Links213-0.12-0.3175.96%
199CP131Average Words Per Sentence19435-0.12-0.2968.51%
200ENT006Entities in H5 Tags111-0.12-0.3552.37%


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