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Top SEO Factors - 2022-02-27      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-02-27 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	PAGE002	Is Inner Page	1	1	-0.34	-0.62	3.14%
2	CPZZZ50	Number of Top 50 Shared Factors Used	44	26	-0.33	-0.58	66.06%
3	CPZZZ100	Number of Top 100 Shared Factors Used	86	54	-0.32	-0.58	65.97%
4	CP104z	Search Result Has Publish Date	1	1	-0.30	-0.54	3.40%
5	ENT000a	Number of Entities Used	65	26	-0.30	-0.63	74.26%
6	CPZZZ200	Number of Top 200 Shared Factors Used	147	99	-0.28	-0.55	65.27%
7	CPZZZ	Number of Factors Used	219	135	-0.28	-0.54	91.45%
8	CP470	Keywords in the HTML Tag	35,539	275	-0.24	-0.52	93.19%
9	CP061	Ahrefs Referring Class C Addresses	591	45	-0.23	-0.34	15.79%
10	CP063	Ahrefs Referring IP Addresses	907	61	-0.23	-0.33	15.79%
11	CP134	Keywords in Body Tag	23,669	223	-0.23	-0.52	91.45%
12	CP062	Ahrefs Referring Domains	5,073	105	-0.23	-0.31	15.88%
13	CP059	Ahrefs Rank	39	15	-0.23	-0.44	13.96%
14	CP067	Ahrefs Text Backlinks	212,363	4,757	-0.22	-0.25	15.88%
15	CP054	Ahrefs NoFollow Backlinks	96,161	1,010	-0.22	-0.30	15.71%
16	CP002	Ahrefs Backlinks	212,384	4,726	-0.22	-0.25	15.97%
17	CP064	Ahrefs Referring Pages	212,384	4,745	-0.22	-0.25	15.97%
18	CPX010	Keywords in Div Tags	21,803	167	-0.22	-0.49	91.45%
19	ENT009	Entities in Title Tag	8	2	-0.22	-0.51	68.15%
20	ENT003	Entities in H2 Tags	25	5	-0.21	-0.50	70.51%
21	CP161	Keywords in H1-H6 Tags	59	8	-0.21	-0.48	92.06%
22	ENT004	Entities in H3 Tags	32	5	-0.21	-0.50	70.94%
23	CP157	Keywords in H1, H2, and H3 Tags	100	7	-0.21	-0.47	92.06%
24	CP129	Keywords in A Tags	5,079	37	-0.21	-0.47	93.37%
25	CP465	Keywords in P Tags	942	36	-0.20	-0.46	94.68%
26	CP004	Ahrefs Dofollow Backlinks	172,423	3,781	-0.20	-0.26	15.71%
27	CP127	Keywords in A Tag HREFs	3,423	55	-0.20	-0.45	92.41%
28	CP475	Term Frequency	11	4	-0.20	-0.46	91.71%
29	CP127b	Keywords in Unique A Tag HREFs	2,560	37	-0.20	-0.44	93.19%
30	CP097	Search Result Link Text Matches	3	1	-0.20	-0.49	77.31%
31	CP071	Search Result Display URL Matches	3	1	-0.20	-0.49	77.31%
32	CP153	Keywords in H1 and H2 Tags	24	4	-0.19	-0.46	90.75%
33	CP469	Keywords in Sentences	584	27	-0.19	-0.42	91.45%
34	CP375	Keywords in LI Tags	1,170	21	-0.19	-0.46	91.27%
35	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.50	15.88%
36	CP135	Body Tag Size Kilobytes	230	83	-0.19	-0.46	91.01%
37	CP458	Page Size Kilobytes	332	149	-0.19	-0.47	86.74%
38	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.19	-0.51	15.97%
39	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.50	15.97%
40	DD015	DomDetailer Moz PA	73	45	-0.19	-0.43	30.54%
41	DD005	DomDetailer Majestic CF	69	39	-0.19	-0.43	31.33%
42	CP465c	Keywords in script Tags	14,490	66	-0.19	-0.45	94.42%
43	CKWD001	Clean Keyword Density in the HTML Tag	191	4	-0.19	-0.45	83.07%
44	CP160	Leading Keywords in H1-H6 Tags	16	2	-0.18	-0.45	89.79%
45	CPJLD238	Has JSON-LD SingleFamilyResidence	1	0	-0.18	-0.37	3.93%
46	CP165	Keywords in H2 Tags	43	3	-0.18	-0.45	90.66%
47	DD010	DomDetailer Majestic Referring Subnets	79,785	14,653	-0.18	-0.23	33.86%
48	CP488	Keywords in pages top 10 most used phrases	6	2	-0.18	-0.48	87.70%
49	ENT018	Entities in Sentences	467	93	-0.18	-0.38	98.08%
50	DD013	DomDetailer Moz DA	88	44	-0.18	-0.40	29.32%
51	CPXX888	Number of HTML Tags	2,692	849	-0.18	-0.44	85.69%
52	CP470a	Search Terms in the HTML Tag	45,232	38	-0.18	-0.42	90.31%
53	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.18	-0.48	15.01%
54	CP156	Leading Keywords in H1, H2, and H3 Tags	12	1	-0.18	-0.45	88.57%
55	CP492b	Unabridged Word Count	14,433	1,744	-0.18	-0.40	86.47%
56	DD006	DomDetailer Majestic IPs	351,761	53,350	-0.18	-0.23	34.73%
57	CP134a	Search Terms in Body Tag	41,380	37	-0.18	-0.41	91.36%
58	DD008	DomDetailer Majestic Referring Domains	2,388,627	340,686	-0.18	-0.24	35.25%
59	CP140	Clean Text Kilobytes	78	11	-0.18	-0.40	84.21%
60	CP124a	Keywords in Absolute URLs	4,488	55	-0.18	-0.40	89.88%
61	ENT001	Entities in HTML Tag	1,248	284	-0.18	-0.38	96.07%
62	GD001	Google Variation Density	351	3	-0.17	-0.44	82.37%
63	LSI002	LSI Words in Sentences	3,263	574	-0.17	-0.37	96.16%
64	CP128	Keywords in Alt Attributes	223	7	-0.17	-0.41	87.96%
65	CP108	Search Result Summary Length	270	156	-0.17	-0.40	68.24%
66	DD016	DomDetailer Moz Rank	9	5	-0.17	-0.40	27.40%
67	DD012	DomDetailer Majestic TF	64	29	-0.17	-0.39	31.33%
68	ENT008	Entities in Meta Description Tag	13	3	-0.17	-0.44	64.49%
69	CP113	Search Result URL Matches	5	2	-0.17	-0.43	76.44%
70	CP471	Keywords in Span Tags	634	11	-0.17	-0.41	89.53%
71	CP487	Keywords in pages top 5 most used phrases	3	1	-0.17	-0.48	86.74%
72	CP481	Keywords in Title Tag	3	2	-0.17	-0.44	78.01%
73	CP468	Number of Sentences	217	62	-0.17	-0.38	84.29%
74	CP999	Search Result Path Matches	4	2	-0.17	-0.43	73.47%
75	CP425	Number of HTTPS Links	528	140	-0.17	-0.40	82.81%
76	DD007	DomDetailer Majestic Links	203,933,348	518,904	-0.17	-0.23	33.94%
77	CP410	Number of DoFollow Links	519	140	-0.17	-0.39	82.11%
78	CP435	Number of Links	530	144	-0.17	-0.39	84.38%
79	CPXR018	Keywords in Nav Tags	5,253	31	-0.16	-0.39	90.31%
80	CP146	Keywords in the First 100 Words	188	7	-0.16	-0.44	78.97%
81	CP137	Keywords in the Canonical URL	5	2	-0.16	-0.44	82.90%
82	CP050	Ahrefs Internal Links	547	105	-0.16	-0.32	15.88%
83	ENT002	Entities in H1 Tags	6	2	-0.16	-0.41	63.18%
84	CPXR24	Number of P Tags	145	37	-0.16	-0.40	84.47%
85	CP072	Search Result Document Matches	4	1	-0.16	-0.43	68.50%
86	GD004	Google Density Exact Matches	93	3	-0.16	-0.41	70.24%
87	CP431	Number of Internal Links	516	127	-0.16	-0.38	84.90%
88	CP492	Word Count	5,477	1,651	-0.16	-0.30	84.21%
89	CP427	Number of Images with Alt Text	59	17	-0.16	-0.38	85.25%
90	CP169	Keywords in H3 Tags	59	3	-0.16	-0.40	90.49%
91	CPXR003	Number of Heading Tags	54	21	-0.16	-0.37	87.61%
92	ENT010	Title Tag Has Entities	1	1	-0.16	-0.44	59.60%
93	ENT005	Entities in H4 Tags	23	2	-0.16	-0.44	67.02%
94	CP381	Keywords in Meta Descriptions	34	2	-0.16	-0.42	81.68%
95	DD002	DomDetailer Facebook Shares	7,338,569	-6,947,416	-0.16	-0.24	32.72%
96	DD014	DomDetailer Moz Links	115,200,468	16,416,594	-0.16	-0.25	33.94%
97	CP358	Inline Javascript Kilobytes	128	32	-0.16	-0.38	84.38%
98	CP426	Number of Images	251	27	-0.16	-0.36	84.03%
99	CP476	TF/IDF	1	1	-0.16	-0.45	79.49%
100	CP159a	Search Terms in H1-H6 Tags	580	1	-0.16	-0.40	87.35%
101	CPX003	Keywords in Main Tags	4,424	56	-0.16	-0.44	87.00%
102	ENT013	Has Entities in H2 Tags	1	1	-0.15	-0.46	64.57%
103	CP109	Search Result Summary Text Matches	44	3	-0.15	-0.43	64.40%
104	CP486	Keywords in pages top 3 most used phrases	2	1	-0.15	-0.44	85.78%
105	CP005	Ahrefs Domain Rating	78	34	-0.15	-0.34	11.17%
106	CP152	Keywords in H1 Tags	3	1	-0.15	-0.39	77.57%
107	QS003	Number of Questions	56	6	-0.15	-0.35	80.10%
108	CP007	Ahrefs External Links	139	23	-0.15	-0.30	15.27%
109	CP151	Leading Keywords in H1 Tags	1	0	-0.15	-0.42	77.49%
110	CP056	Ahrefs Pages	7	2	-0.15	-0.33	15.45%
111	CPX013	Keywords in Footer Tags	2,313	12	-0.15	-0.39	82.11%
112	CP391	Number of Absolute URLs	530	136	-0.15	-0.37	83.42%
113	CP383	Keywords in Meta OpenGraph Description	29	2	-0.15	-0.40	79.67%
114	QS004	Number of Questions In Headings	7	2	-0.15	-0.36	27.23%
115	CPXR006	Number of H3 Tags	23	8	-0.15	-0.36	86.30%
116	GD003	Google Density Variations	5,765	46	-0.15	-0.37	76.27%
117	CPJLDxSA	Number Of JSON-LD Types	51	9	-0.15	-0.38	81.33%
118	CPXR005	Number of H2 Tags	18	6	-0.15	-0.35	84.73%
119	CP385	Keywords in Meta OpenGraph Content	6	1	-0.15	-0.42	73.91%
120	LSI001	LSI Words in Title Tag	13	5	-0.15	-0.35	92.41%
121	CP355	Keywords in ID Attributes	370	2	-0.15	-0.39	81.76%
122	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.44	65.79%
123	CP469a	Search Terms in Sentences	2,406	3	-0.14	-0.37	89.35%
124	DD011	DomDetailer Majestic Referring .gov Links	29,753,663	3,742,917	-0.14	-0.27	31.41%
125	CP374	Keywords in the last 100 words	188	4	-0.14	-0.38	79.93%
126	CP484	Leading Keywords in Title Tag	1	0	-0.14	-0.43	78.18%
127	CP483a	Search Terms in the Title Tag	2	0	-0.14	-0.39	80.63%
128	CP164	Leading Keywords in H2 Tags	6	1	-0.14	-0.39	83.68%
129	ENT012	Has Entities in H1 Tags	1	1	-0.14	-0.42	60.56%
130	CP052	Ahrefs Linked Root Domains	19	6	-0.14	-0.30	15.36%
131	PAGE009	Number of Prices	424	35	-0.14	-0.33	54.97%
132	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.41	14.40%
133	CP477	Keywords in Title Attributes	325	7	-0.14	-0.37	85.86%
134	LSI006	LSI Words in H2 Tags	82	15	-0.14	-0.33	95.72%
135	CP125	Keywords making whole A Tags	10	1	-0.14	-0.38	82.81%
136	CP022	Ahrefs Has External Links	1	1	-0.14	-0.41	14.75%
137	CP048	Ahrefs Image Backlinks	62,760	907	-0.14	-0.26	14.31%
138	CP413	Number of External Links	71	18	-0.14	-0.30	75.04%
139	QS012	Headings Has Question	1	0	-0.14	-0.42	75.22%
140	CP473	Keywords in Strong Tags	14	2	-0.14	-0.35	81.24%
141	CP472	Keywords making whole Span Tags	11	1	-0.14	-0.38	84.47%
142	CP036	Ahrefs Has Linked Root Domains	1	1	-0.14	-0.40	14.22%
143	CP126a	Search Terms in A Tags	5,398	5	-0.14	-0.36	87.43%
144	CP376	Keywords making whole LI Tags	9	1	-0.14	-0.38	81.85%
145	CP467	Keywords in Section Tags	407	18	-0.13	-0.38	84.03%
146	CP168	Leading Keywords in H3 Tags	6	0	-0.13	-0.36	84.21%
147	CP409	Number of DoFollow External Links	55	15	-0.13	-0.29	74.08%
148	CP377	Load Time Milliseconds	116,157	2,626	-0.13	-0.28	64.57%
149	CP114	Search Result Uses HTTPS	1	1	-0.13	-0.38	58.38%
150	CP070	Ahrefs Word Count	4,055	1,035	-0.13	-0.27	10.91%
151	CP353	Head Size Kilobytes	117	43	-0.13	-0.36	80.02%
152	ENT011	Meta Description Tag Has Entities	1	1	-0.13	-0.41	58.20%
153	QS006	Number of Questions In H2 Tags	4	1	-0.13	-0.35	79.41%
154	CP032	Ahrefs Has Image Backlinks	1	0	-0.13	-0.38	13.70%
155	CP150a	Search Terms in H1 Tags	57	0	-0.13	-0.37	79.67%
156	CP357	Inline CSS Kilobytes	97	30	-0.13	-0.36	78.27%
157	CP177	Keywords in H4-H6 Tags	16	1	-0.13	-0.37	80.54%
158	CPJLD011	Has JSON-LD Answer	1	0	-0.13	-0.41	63.61%
159	CPJLD217	Has JSON-LD Question	1	0	-0.13	-0.40	63.79%
160	CP158	Keywords making whole H1-H6 Tags	3	0	-0.13	-0.37	78.88%
161	ENT015	Has Entities in H4 Tags	1	0	-0.13	-0.39	57.07%
162	PAGE005	Is Pagination Page	1	0	-0.13	-0.38	42.93%
163	QS007	Number of Questions In H3 Tags	3	1	-0.13	-0.34	77.40%
164	CP485	Keywords in pages most used phrase	1	0	-0.13	-0.38	78.53%
165	CP130	Keywords in Article Tags	399	20	-0.12	-0.38	77.57%
166	CP451	Number of US Phone Numbers	67	7	-0.12	-0.32	76.70%
167	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.12	-0.36	78.62%
168	LSI007	LSI Words in H3 Tags	79	15	-0.12	-0.30	94.07%
169	CP460	Percentage of DoFollow Internal Links	94	79	-0.12	-0.32	74.00%
170	CP173	Keywords in H4 Tags	12	1	-0.12	-0.36	80.45%
171	CP424	Number of HREF Lang Tags	43	1	-0.12	-0.34	71.82%
172	CP104b	Search Result Publish Date	2,010,599,163	1,961,529,386	-0.12	-0.33	33.68%
173	CP150a2	Search Terms in H2 Tags	177	0	-0.12	-0.34	86.04%
174	LSI003	LSI Words in Meta Description Tag	41	9	-0.12	-0.31	92.06%
175	CP380	Meta Description Length	560	127	-0.12	-0.32	73.56%
176	CP204	Has Canonical URL	1	1	-0.12	-0.38	71.12%
177	CPXR002	Number of HTML Comments	637	28	-0.12	-0.33	75.74%
178	CP481b	Word Count in Meta Description Tag	90	21	-0.12	-0.31	72.51%
179	CP356	Keywords in I Tags	99	5	-0.12	-0.33	78.36%
180	CP099	Search Result Number of Dirs in Path	5	2	-0.12	-0.33	55.24%
181	CP479ii	Title Has Sentiment Words	1	0	-0.12	-0.37	70.07%
182	CPJLD048	Has JSON-LD City	1	0	-0.12	-0.35	19.37%
183	CP319	Has Schema Markup	1	1	-0.12	-0.38	71.73%
184	CP057	Ahrefs Page Size	57,825	22,813	-0.12	-0.24	10.47%
185	CPXR007	Number of H4 Tags	15	4	-0.12	-0.31	76.70%
186	CPJLDxCB	Number Of Claimed Brands	10	1	-0.12	-0.35	71.64%
187	CP440	Number of NoFollow Links	36	5	-0.12	-0.29	77.05%
188	CP147	Flesch Kincaid Reading Ease	130	105	-0.12	-0.26	22.43%
189	CP139	Keywords in Class Attributes	6,663	24	-0.12	-0.32	78.27%
190	CP439	Number of NoFollow Externa Links	21	3	-0.12	-0.31	75.57%
191	CP445	Number of Social Pages	14	3	-0.12	-0.28	72.77%
192	CP479	Title Has Sales Words	1	0	-0.12	-0.36	71.20%
193	CP415	Number of FaceBook Pages	9	2	-0.12	-0.29	71.29%
194	CP444	Number of Social Accounts	20	1	-0.12	-0.31	71.12%
195	CP461	Percentage of DoFollow Links	99	93	-0.12	-0.30	71.55%
196	PAGE010	Number of Schema Products	4	0	-0.12	-0.37	27.84%
197	CP313	Has Privacy Policy	1	1	-0.12	-0.37	69.72%
198	CP430	Number of Instagram Pages	10	1	-0.12	-0.30	72.60%
199	CPJLDxKA	Number Of JSON-LD Entity References	5	1	-0.12	-0.35	67.36%
200	CP148	Flesch Kincaid Reading Grade	8	4	-0.12	-0.27	23.73%

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