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Top SEO Factors - 2022-02-15      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-02-15 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	PAGE002	Is Inner Page	1	1	-0.32	-0.61	7.67%
2	CPZZZ50	Number of Top 50 Shared Factors Used	44	29	-0.31	-0.57	51.19%
3	CPZZZ100	Number of Top 100 Shared Factors Used	85	59	-0.31	-0.58	51.08%
4	CP104z	Search Result Has Publish Date	1	1	-0.30	-0.57	8.10%
5	ENT000a	Number of Entities Used	63	28	-0.29	-0.62	77.43%
6	CPZZZ200	Number of Top 200 Shared Factors Used	142	104	-0.28	-0.56	51.30%
7	CPZZZ	Number of Factors Used	214	136	-0.26	-0.53	93.52%
8	CP470	Keywords in the HTML Tag	35,539	328	-0.23	-0.50	94.60%
9	CP134	Keywords in Body Tag	23,669	263	-0.23	-0.51	94.06%
10	ENT009	Entities in Title Tag	8	3	-0.23	-0.53	74.41%
11	CPX010	Keywords in Div Tags	21,803	207	-0.22	-0.47	93.74%
12	CP161	Keywords in H1-H6 Tags	159	9	-0.22	-0.48	94.28%
13	ENT003	Entities in H2 Tags	38	6	-0.22	-0.50	76.35%
14	ENT004	Entities in H3 Tags	32	6	-0.21	-0.50	76.13%
15	CP157	Keywords in H1, H2, and H3 Tags	120	7	-0.21	-0.47	93.41%
16	CP129	Keywords in A Tags	5,079	43	-0.21	-0.46	95.25%
17	CP465	Keywords in P Tags	2,297	43	-0.20	-0.44	93.52%
18	CP127	Keywords in A Tag HREFs	3,423	60	-0.20	-0.44	93.84%
19	CP127b	Keywords in Unique A Tag HREFs	2,560	42	-0.20	-0.43	94.06%
20	CP475	Term Frequency	11	4	-0.20	-0.47	91.47%
21	CP153	Keywords in H1 and H2 Tags	65	4	-0.20	-0.47	93.30%
22	ENT018	Entities in Sentences	467	115	-0.20	-0.41	97.30%
23	DD015	DomDetailer Moz PA	73	46	-0.20	-0.45	37.15%
24	CP488	Keywords in pages top 10 most used phrases	5	2	-0.20	-0.51	88.77%
25	CP062	Ahrefs Referring Domains	921	66	-0.20	-0.24	13.61%
26	CP061	Ahrefs Referring Class C Addresses	370	41	-0.20	-0.26	13.71%
27	ENT001	Entities in HTML Tag	1,339	346	-0.20	-0.41	97.19%
28	CP063	Ahrefs Referring IP Addresses	617	56	-0.20	-0.26	13.71%
29	CP097	Search Result Link Text Matches	4	1	-0.20	-0.49	80.45%
30	CP071	Search Result Display URL Matches	4	1	-0.20	-0.49	80.45%
31	CP469	Keywords in Sentences	1,728	33	-0.19	-0.41	90.93%
32	CKWD001	Clean Keyword Density in the HTML Tag	196	4	-0.19	-0.47	86.18%
33	DD008	DomDetailer Majestic Referring Domains	2,388,627	337,265	-0.19	-0.26	41.47%
34	DD010	DomDetailer Majestic Referring Subnets	79,785	16,019	-0.19	-0.25	40.39%
35	CP375	Keywords in LI Tags	1,297	25	-0.19	-0.44	92.66%
36	DD006	DomDetailer Majestic IPs	351,761	56,200	-0.19	-0.25	41.04%
37	CP059	Ahrefs Rank	33	11	-0.19	-0.34	12.10%
38	LSI002	LSI Words in Sentences	3,263	656	-0.19	-0.39	95.36%
39	DD005	DomDetailer Majestic CF	69	40	-0.19	-0.44	38.34%
40	CP067	Ahrefs Text Backlinks	174,025	3,259	-0.19	-0.21	13.93%
41	CP002	Ahrefs Backlinks	174,040	3,268	-0.19	-0.21	13.93%
42	CP064	Ahrefs Referring Pages	174,040	3,268	-0.19	-0.21	13.93%
43	CP165	Keywords in H2 Tags	57	3	-0.19	-0.45	92.66%
44	CP465c	Keywords in script Tags	14,490	88	-0.19	-0.45	92.87%
45	CP135	Body Tag Size Kilobytes	259	78	-0.19	-0.45	91.14%
46	CP054	Ahrefs NoFollow Backlinks	6,389	266	-0.19	-0.22	13.50%
47	CP160	Leading Keywords in H1-H6 Tags	20	2	-0.18	-0.44	91.58%
48	CP458	Page Size Kilobytes	461	140	-0.18	-0.46	87.26%
49	CP487	Keywords in pages top 5 most used phrases	3	1	-0.18	-0.49	88.12%
50	CP108	Search Result Summary Length	284	147	-0.18	-0.42	75.70%
51	DD013	DomDetailer Moz DA	88	47	-0.18	-0.40	35.96%
52	CP999	Search Result Path Matches	4	2	-0.18	-0.45	78.62%
53	CP470a	Search Terms in the HTML Tag	45,232	45	-0.18	-0.42	88.12%
54	CP156	Leading Keywords in H1, H2, and H3 Tags	15	1	-0.18	-0.44	89.85%
55	CP134a	Search Terms in Body Tag	41,380	43	-0.18	-0.41	92.44%
56	CP113	Search Result URL Matches	5	2	-0.18	-0.44	80.99%
57	GD001	Google Variation Density	351	4	-0.18	-0.45	86.18%
58	DD012	DomDetailer Majestic TF	64	32	-0.18	-0.41	36.93%
59	DD016	DomDetailer Moz Rank	9	5	-0.18	-0.41	34.34%
60	CP124a	Keywords in Absolute URLs	4,488	61	-0.18	-0.40	90.93%
61	CPXX888	Number of HTML Tags	2,719	799	-0.18	-0.42	84.88%
62	ENT008	Entities in Meta Description Tag	13	3	-0.17	-0.44	69.98%
63	DD002	DomDetailer Facebook Shares	9,017,199	-6,503,531	-0.17	-0.26	39.31%
64	CP492b	Unabridged Word Count	14,433	1,771	-0.17	-0.36	82.18%
65	CP481	Keywords in Title Tag	4	2	-0.17	-0.43	80.67%
66	CP140	Clean Text Kilobytes	78	11	-0.17	-0.36	81.10%
67	CP004	Ahrefs Dofollow Backlinks	172,423	3,047	-0.17	-0.23	13.61%
68	DD007	DomDetailer Majestic Links	203,933,348	4,309,998	-0.17	-0.18	39.63%
69	CP137	Keywords in the Canonical URL	5	2	-0.17	-0.44	86.83%
70	DD014	DomDetailer Moz Links	115,200,468	15,217,277	-0.17	-0.27	40.17%
71	CPXR018	Keywords in Nav Tags	5,533	45	-0.17	-0.40	91.47%
72	CP471	Keywords in Span Tags	634	13	-0.17	-0.40	89.96%
73	CP468	Number of Sentences	217	62	-0.17	-0.37	82.72%
74	ENT010	Title Tag Has Entities	1	1	-0.17	-0.44	64.90%
75	CP072	Search Result Document Matches	4	1	-0.17	-0.43	73.87%
76	CP486	Keywords in pages top 3 most used phrases	2	1	-0.17	-0.46	86.39%
77	ENT002	Entities in H1 Tags	6	2	-0.17	-0.41	69.76%
78	CP425	Number of HTTPS Links	404	131	-0.17	-0.38	83.26%
79	CP128	Keywords in Alt Attributes	223	6	-0.17	-0.38	90.06%
80	CP410	Number of DoFollow Links	389	130	-0.16	-0.37	82.83%
81	LSI001	LSI Words in Title Tag	13	5	-0.16	-0.39	92.66%
82	CP146	Keywords in the First 100 Words	195	8	-0.16	-0.43	84.56%
83	CP435	Number of Links	409	135	-0.16	-0.37	83.37%
84	CPXR24	Number of P Tags	143	37	-0.16	-0.37	84.77%
85	CP169	Keywords in H3 Tags	59	3	-0.16	-0.39	91.36%
86	CP431	Number of Internal Links	400	117	-0.16	-0.37	83.05%
87	CP492	Word Count	5,394	1,608	-0.16	-0.30	81.10%
88	CP381	Keywords in Meta Descriptions	39	2	-0.16	-0.42	84.34%
89	ENT005	Entities in H4 Tags	23	2	-0.16	-0.43	73.00%
90	ENT013	Has Entities in H2 Tags	1	1	-0.16	-0.47	69.33%
91	CP159a	Search Terms in H1-H6 Tags	580	1	-0.16	-0.41	88.77%
92	GD004	Google Density Exact Matches	34	2	-0.16	-0.39	70.30%
93	CP109	Search Result Summary Text Matches	48	3	-0.16	-0.44	72.25%
94	DD011	DomDetailer Majestic Referring .gov Links	29,753,663	3,486,304	-0.16	-0.27	37.26%
95	CPXR003	Number of Heading Tags	48	20	-0.16	-0.36	87.15%
96	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.16	-0.41	13.61%
97	LSI006	LSI Words in H2 Tags	77	17	-0.16	-0.37	96.00%
98	CP152	Keywords in H1 Tags	8	1	-0.16	-0.39	81.75%
99	CP476	TF/IDF	1	1	-0.15	-0.45	80.02%
100	CP045	Ahrefs Has Text Backlinks	1	0	-0.15	-0.40	13.82%
101	CPX003	Keywords in Main Tags	5,112	66	-0.15	-0.42	87.26%
102	CP017	Ahrefs Has Backlinks	1	1	-0.15	-0.40	13.93%
103	QS003	Number of Questions	23	6	-0.15	-0.34	85.10%
104	CP358	Inline Javascript Kilobytes	128	27	-0.15	-0.36	85.42%
105	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.45	69.01%
106	CP383	Keywords in Meta OpenGraph Description	35	2	-0.15	-0.40	81.21%
107	CP019	Ahrefs Has DoFollow Backlinks	1	0	-0.15	-0.38	13.17%
108	CPX013	Keywords in Footer Tags	2,347	17	-0.15	-0.38	86.39%
109	ENT012	Has Entities in H1 Tags	1	1	-0.15	-0.43	65.87%
110	CP427	Number of Images with Alt Text	65	15	-0.15	-0.36	85.96%
111	CP391	Number of Absolute URLs	380	127	-0.15	-0.36	83.05%
112	CP469a	Search Terms in Sentences	2,406	4	-0.15	-0.37	90.17%
113	CP426	Number of Images	97	24	-0.15	-0.35	83.37%
114	CP484	Leading Keywords in Title Tag	1	0	-0.15	-0.43	78.73%
115	CPXR005	Number of H2 Tags	14	6	-0.15	-0.35	85.85%
116	CP164	Leading Keywords in H2 Tags	6	1	-0.15	-0.39	86.07%
117	CP374	Keywords in the last 100 words	200	5	-0.14	-0.38	84.13%
118	CP151	Leading Keywords in H1 Tags	1	0	-0.14	-0.40	80.89%
119	CP355	Keywords in ID Attributes	370	3	-0.14	-0.38	83.91%
120	CP385	Keywords in Meta OpenGraph Content	6	1	-0.14	-0.40	78.94%
121	QS012	Headings Has Question	1	0	-0.14	-0.43	80.24%
122	QS004	Number of Questions In Headings	7	2	-0.14	-0.35	30.13%
123	GD003	Google Density Variations	5,765	50	-0.14	-0.37	79.37%
124	CPJLDxSA	Number Of JSON-LD Types	51	8	-0.14	-0.36	81.53%
125	CP125	Keywords making whole A Tags	6	1	-0.14	-0.38	86.50%
126	CPXR006	Number of H3 Tags	22	7	-0.14	-0.35	85.21%
127	CP104b	Search Result Publish Date	2,010,599,163	1,957,197,277	-0.14	-0.36	38.66%
128	LSI007	LSI Words in H3 Tags	75	16	-0.14	-0.34	93.30%
129	CP114	Search Result Uses HTTPS	1	1	-0.14	-0.39	63.39%
130	CP413	Number of External Links	68	18	-0.14	-0.30	77.32%
131	CP353	Head Size Kilobytes	126	40	-0.14	-0.36	82.07%
132	CP376	Keywords making whole LI Tags	4	1	-0.14	-0.39	83.69%
133	CP473	Keywords in Strong Tags	64	3	-0.14	-0.36	82.83%
134	CP377	Load Time Milliseconds	45,255	2,270	-0.14	-0.28	69.87%
135	CP472	Keywords making whole Span Tags	10	1	-0.14	-0.37	84.23%
136	CP357	Inline CSS Kilobytes	102	29	-0.14	-0.37	80.99%
137	LSI003	LSI Words in Meta Description Tag	41	10	-0.13	-0.33	90.82%
138	ENT011	Meta Description Tag Has Entities	1	1	-0.13	-0.40	60.37%
139	CP467	Keywords in Section Tags	896	21	-0.13	-0.37	86.39%
140	CP483a	Search Terms in the Title Tag	2	0	-0.13	-0.37	82.51%
141	QS006	Number of Questions In H2 Tags	4	1	-0.13	-0.35	83.80%
142	CP168	Leading Keywords in H3 Tags	8	0	-0.13	-0.36	82.94%
143	PAGE009	Number of Prices	424	29	-0.13	-0.30	41.47%
144	CP409	Number of DoFollow External Links	58	15	-0.13	-0.28	76.35%
145	CP477	Keywords in Title Attributes	325	7	-0.13	-0.35	87.47%
146	CP050	Ahrefs Internal Links	330	79	-0.13	-0.26	14.04%
147	CP177	Keywords in H4-H6 Tags	7	1	-0.13	-0.36	84.02%
148	CP158	Keywords making whole H1-H6 Tags	4	0	-0.13	-0.37	78.08%
149	CP126a	Search Terms in A Tags	5,398	6	-0.13	-0.33	88.23%
150	CP147	Flesch Kincaid Reading Ease	123	105	-0.13	-0.27	25.92%
151	ENT015	Has Entities in H4 Tags	1	0	-0.13	-0.40	63.17%
152	LSI005	LSI Words in H1 Tags	13	4	-0.13	-0.30	89.20%
153	CP154	Keywords making whole H1, H2, and H3 Tags	1	0	-0.13	-0.37	75.27%
154	CP485	Keywords in pages most used phrase	2	0	-0.13	-0.38	80.24%
155	CP319	Has Schema Markup	1	1	-0.13	-0.39	73.97%
156	CP460	Percentage of DoFollow Internal Links	93	78	-0.12	-0.33	75.59%
157	CP173	Keywords in H4 Tags	5	1	-0.12	-0.35	83.26%
158	CP130	Keywords in Article Tags	843	22	-0.12	-0.36	79.05%
159	CP056	Ahrefs Pages	7	1	-0.12	-0.26	13.61%
160	CPJLD011	Has JSON-LD Answer	1	0	-0.12	-0.39	65.98%
161	CP461	Percentage of DoFollow Links	100	92	-0.12	-0.31	71.92%
162	CP150a2	Search Terms in H2 Tags	177	1	-0.12	-0.34	88.88%
163	QS007	Number of Questions In H3 Tags	3	1	-0.12	-0.32	82.18%
164	CPJLD217	Has JSON-LD Question	1	0	-0.12	-0.39	66.09%
165	CP313	Has Privacy Policy	1	1	-0.12	-0.38	72.14%
166	CP479	Title Has Sales Words	1	0	-0.12	-0.37	73.87%
167	CP479ii	Title Has Sentiment Words	1	0	-0.12	-0.37	72.57%
168	CP150a	Search Terms in H1 Tags	57	0	-0.12	-0.34	81.97%
169	CP439	Number of NoFollow Externa Links	21	2	-0.12	-0.32	77.32%
170	CPXR002	Number of HTML Comments	122	26	-0.12	-0.31	75.92%
171	CP444	Number of Social Accounts	5	1	-0.12	-0.32	71.81%
172	CP204	Has Canonical URL	1	1	-0.12	-0.36	73.43%
173	CP445	Number of Social Pages	12	3	-0.12	-0.28	73.00%
174	CP034	Ahrefs Has Internal Links	1	0	-0.12	-0.32	12.20%
175	CP451	Number of US Phone Numbers	67	8	-0.12	-0.29	79.59%
176	DD001	DomDetailer Facebook Comments	321	59	-0.12	-0.30	36.07%
177	CP099	Search Result Number of Dirs in Path	5	2	-0.12	-0.31	58.86%
178	CP345	Has Terms of Service	1	0	-0.12	-0.35	70.95%
179	CP139	Keywords in Class Attributes	6,663	37	-0.12	-0.31	79.16%
180	ENT006	Entities in H5 Tags	11	1	-0.12	-0.35	63.28%
181	CP440	Number of NoFollow Links	30	5	-0.12	-0.28	75.92%
182	CPXR007	Number of H4 Tags	16	4	-0.12	-0.30	78.40%
183	CP481b	Word Count in Meta Description Tag	46	20	-0.12	-0.30	72.89%
184	CP380	Meta Description Length	264	124	-0.12	-0.30	73.33%
185	CPXR011	Keywords in Button Tags	1,219	5	-0.12	-0.34	79.91%
186	CP007	Ahrefs External Links	64	17	-0.12	-0.23	13.61%
187	CP430	Number of Instagram Pages	10	1	-0.12	-0.30	70.84%
188	CP036	Ahrefs Has Linked Root Domains	1	0	-0.12	-0.32	12.10%
189	CPJLDxCB	Number Of Claimed Brands	8	1	-0.11	-0.33	71.92%
190	CP052	Ahrefs Linked Root Domains	16	5	-0.11	-0.25	13.50%
191	CP414	Number of Facebook Accounts	2	1	-0.11	-0.31	70.63%
192	CP415	Number of FaceBook Pages	9	2	-0.11	-0.28	72.68%
193	CP225	Has Meta Description	1	1	-0.11	-0.35	65.98%
194	CP022	Ahrefs Has External Links	1	0	-0.11	-0.32	12.63%
195	CP048	Ahrefs Image Backlinks	8,848	265	-0.11	-0.21	12.31%
196	CP208	Has Copyright	1	1	-0.11	-0.37	66.09%
197	CP096	Search Result Link Text Length	67	50	-0.11	-0.31	55.83%
198	CP481a	Word Count in Title Tag	12	8	-0.11	-0.28	64.04%
199	CP424	Number of HREF Lang Tags	16	1	-0.11	-0.32	74.84%
200	CP148	Flesch Kincaid Reading Grade	8	4	-0.11	-0.26	23.97%

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