Top SEO Factors




Top SEO Factors - 2022-02-14      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-02-14 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1PAGE002Is Inner Page11-0.32-0.617.61%
2CPZZZ50Number of Top 50 Shared Factors Used4429-0.31-0.5749.84%
3CPZZZ100Number of Top 100 Shared Factors Used8559-0.30-0.5749.73%
4CP104zSearch Result Has Publish Date11-0.30-0.578.04%
5ENT000aNumber of Entities Used6328-0.29-0.6277.49%
6CPZZZ200Number of Top 200 Shared Factors Used142105-0.27-0.5550.05%
7CPZZZNumber of Factors Used214137-0.26-0.5393.46%
8CP470Keywords in the HTML Tag35,539328-0.23-0.5094.53%
9CP134Keywords in Body Tag23,669264-0.23-0.5193.89%
10ENT009Entities in Title Tag83-0.22-0.5274.17%
11CPX010Keywords in Div Tags21,803208-0.22-0.4893.35%
12CP161Keywords in H1-H6 Tags1599-0.22-0.4894.00%
13ENT003Entities in H2 Tags386-0.21-0.5076.31%
14ENT004Entities in H3 Tags326-0.21-0.5075.99%
15CP157Keywords in H1, H2, and H3 Tags1207-0.21-0.4793.03%
16CP129Keywords in A Tags5,07943-0.21-0.4694.64%
17CP465Keywords in P Tags2,29743-0.20-0.4493.46%
18CP127Keywords in A Tag HREFs3,42361-0.20-0.4493.68%
19CP127bKeywords in Unique A Tag HREFs2,56042-0.20-0.4393.89%
20CP475Term Frequency114-0.20-0.4791.10%
21ENT018Entities in Sentences467114-0.20-0.4197.43%
22CP153Keywords in H1 and H2 Tags655-0.20-0.4693.03%
23DD015DomDetailer Moz PA7346-0.20-0.4537.94%
24CP488Keywords in pages top 10 most used phrases52-0.20-0.5088.85%
25ENT001Entities in HTML Tag1,339344-0.20-0.4197.21%
26CP097Search Result Link Text Matches42-0.20-0.4979.96%
27CP071Search Result Display URL Matches42-0.20-0.4979.96%
28CP062Ahrefs Referring Domains92162-0.19-0.2613.50%
29CP061Ahrefs Referring Class C Addresses37040-0.19-0.2813.61%
30CP063Ahrefs Referring IP Addresses61753-0.19-0.2813.61%
31CP469Keywords in Sentences1,72833-0.19-0.4090.89%
32CP059Ahrefs Rank3312-0.19-0.3611.79%
33CKWD001Clean Keyword Density in the HTML Tag1964-0.19-0.4786.07%
34DD008DomDetailer Majestic Referring Domains2,388,627339,758-0.19-0.2642.23%
35LSI002LSI Words in Sentences3,263660-0.19-0.4095.61%
36CP375Keywords in LI Tags1,29725-0.19-0.4492.28%
37DD010DomDetailer Majestic Referring Subnets79,78516,181-0.19-0.2641.37%
38DD006DomDetailer Majestic IPs351,76156,735-0.19-0.2541.91%
39DD005DomDetailer Majestic CF6940-0.19-0.4439.23%
40CP135Body Tag Size Kilobytes26079-0.19-0.4590.89%
41CP067Ahrefs Text Backlinks40,5462,395-0.19-0.2213.83%
42CP465cKeywords in script Tags14,49088-0.19-0.4592.93%
43CP064Ahrefs Referring Pages40,5502,403-0.19-0.2213.83%
44CP002Ahrefs Backlinks40,5502,403-0.19-0.2213.83%
45CP054Ahrefs NoFollow Backlinks6,389228-0.19-0.2413.40%
46CP165Keywords in H2 Tags573-0.19-0.4592.71%
47CP108Search Result Summary Length284148-0.19-0.4276.74%
48CP458Page Size Kilobytes461141-0.18-0.4687.14%
49CP160Leading Keywords in H1-H6 Tags202-0.18-0.4491.32%
50DD013DomDetailer Moz DA8847-0.18-0.4036.44%
51CP487Keywords in pages top 5 most used phrases31-0.18-0.4988.21%
52CP999Search Result Path Matches42-0.18-0.4578.56%
53CP470aSearch Terms in the HTML Tag45,23244-0.18-0.4287.89%
54CP134aSearch Terms in Body Tag41,38042-0.18-0.4192.07%
55CP156Leading Keywords in H1, H2, and H3 Tags151-0.18-0.4489.60%
56CP113Search Result URL Matches52-0.18-0.4481.03%
57DD012DomDetailer Majestic TF6432-0.18-0.4137.30%
58CPXX888Number of HTML Tags2,719801-0.18-0.4284.35%
59GD001Google Variation Density3514-0.18-0.4586.28%
60DD016DomDetailer Moz Rank95-0.18-0.4134.73%
61ENT008Entities in Meta Description Tag133-0.17-0.4569.67%
62CP124aKeywords in Absolute URLs4,48861-0.17-0.4090.89%
63CP481Keywords in Title Tag42-0.17-0.4380.28%
64CP492bUnabridged Word Count14,4331,769-0.17-0.3682.10%
65DD002DomDetailer Facebook Shares9,017,199-6,688,752-0.17-0.2640.30%
66CP004Ahrefs Dofollow Backlinks40,3352,202-0.17-0.2413.50%
67CP140Clean Text Kilobytes7811-0.17-0.3681.14%
68CP471Keywords in Span Tags63413-0.17-0.4089.50%
69DD007DomDetailer Majestic Links203,933,3484,584,334-0.17-0.1940.41%
70DD014DomDetailer Moz Links115,200,46815,425,001-0.17-0.2740.94%
71CP468Number of Sentences21762-0.17-0.3782.64%
72CPXR018Keywords in Nav Tags5,53345-0.17-0.4090.78%
73CP137Keywords in the Canonical URL52-0.17-0.4486.60%
74CP072Search Result Document Matches41-0.17-0.4373.85%
75ENT010Title Tag Has Entities11-0.17-0.4464.20%
76CP486Keywords in pages top 3 most used phrases21-0.17-0.4686.71%
77CP425Number of HTTPS Links404131-0.17-0.3882.42%
78ENT002Entities in H1 Tags62-0.17-0.4070.10%
79CP128Keywords in Alt Attributes2237-0.17-0.3889.92%
80CP410Number of DoFollow Links389130-0.16-0.3781.99%
81LSI001LSI Words in Title Tag136-0.16-0.3992.28%
82CP146Keywords in the First 100 Words1958-0.16-0.4384.46%
83CP435Number of Links409135-0.16-0.3782.53%
84CP169Keywords in H3 Tags593-0.16-0.4090.68%
85CPXR24Number of P Tags14337-0.16-0.3784.89%
86CP431Number of Internal Links400117-0.16-0.3782.10%
87CP492Word Count5,3941,596-0.16-0.3080.81%
88CP381Keywords in Meta Descriptions392-0.16-0.4283.71%
89CP159aSearch Terms in H1-H6 Tags5801-0.16-0.4188.53%
90GD004Google Density Exact Matches342-0.16-0.4070.31%
91ENT005Entities in H4 Tags232-0.16-0.4372.88%
92CP109Search Result Summary Text Matches483-0.16-0.4472.99%
93ENT013Has Entities in H2 Tags11-0.16-0.4769.02%
94LSI006LSI Words in H2 Tags7717-0.16-0.3795.82%
95DD011DomDetailer Majestic Referring .gov Links29,753,6633,510,395-0.16-0.2637.83%
96CPXR003Number of Heading Tags4821-0.16-0.3686.71%
97CP152Keywords in H1 Tags81-0.15-0.3881.78%
98CP476TF/IDF11-0.15-0.4579.53%
99CPX003Keywords in Main Tags5,11267-0.15-0.4287.25%
100CP038Ahrefs Has NoFollow Backlinks10-0.15-0.4013.18%
101CP358Inline Javascript Kilobytes12828-0.15-0.3685.32%
102ENT014Has Entities in H3 Tags11-0.15-0.4568.81%
103QS003Number of Questions236-0.15-0.3484.78%
104CP383Keywords in Meta OpenGraph Description352-0.15-0.4081.24%
105ENT012Has Entities in H1 Tags11-0.15-0.4365.59%
106CP045Ahrefs Has Text Backlinks11-0.15-0.3913.61%
107CP017Ahrefs Has Backlinks11-0.15-0.3913.72%
108CP427Number of Images with Alt Text6516-0.15-0.3685.96%
109CP391Number of Absolute URLs380128-0.15-0.3682.53%
110CP019Ahrefs Has DoFollow Backlinks10-0.15-0.3812.97%
111CPX013Keywords in Footer Tags2,34717-0.15-0.3786.07%
112CP426Number of Images9724-0.15-0.3583.17%
113CP469aSearch Terms in Sentences2,4063-0.15-0.3789.82%
114CP484Leading Keywords in Title Tag10-0.14-0.4378.24%
115CP164Leading Keywords in H2 Tags61-0.14-0.3985.74%
116CPXR005Number of H2 Tags146-0.14-0.3585.53%
117CP374Keywords in the last 100 words2005-0.14-0.3883.71%
118QS004Number of Questions In Headings71-0.14-0.3530.65%
119CP151Leading Keywords in H1 Tags10-0.14-0.4080.71%
120QS012Headings Has Question10-0.14-0.4380.28%
121CP355Keywords in ID Attributes3703-0.14-0.3784.03%
122GD003Google Density Variations5,76550-0.14-0.3779.31%
123CPXR006Number of H3 Tags227-0.14-0.3584.67%
124CP125Keywords making whole A Tags61-0.14-0.3886.17%
125LSI007LSI Words in H3 Tags7516-0.14-0.3592.93%
126CP385Keywords in Meta OpenGraph Content61-0.14-0.4079.31%
127CPJLDxSANumber Of JSON-LD Types519-0.14-0.3581.56%
128CP413Number of External Links6818-0.14-0.3077.17%
129CP376Keywords making whole LI Tags41-0.14-0.3882.96%
130CP104bSearch Result Publish Date2,010,599,1631,957,582,350-0.14-0.3639.34%
131CP473Keywords in Strong Tags643-0.14-0.3682.96%
132CP353Head Size Kilobytes12641-0.14-0.3681.99%
133CP114Search Result Uses HTTPS11-0.14-0.3863.77%
134CP472Keywords making whole Span Tags101-0.14-0.3784.14%
135LSI003LSI Words in Meta Description Tag4110-0.14-0.3490.03%
136CP377Load Time Milliseconds45,2552,263-0.14-0.2869.67%
137ENT011Meta Description Tag Has Entities11-0.14-0.4159.81%
138CP467Keywords in Section Tags89621-0.13-0.3785.85%
139CP477Keywords in Title Attributes3257-0.13-0.3586.92%
140CP357Inline CSS Kilobytes10229-0.13-0.3781.14%
141CP409Number of DoFollow External Links5815-0.13-0.2876.31%
142CP483aSearch Terms in the Title Tag20-0.13-0.3683.07%
143QS006Number of Questions In H2 Tags41-0.13-0.3583.92%
144CP168Leading Keywords in H3 Tags81-0.13-0.3582.42%
145PAGE009Number of Prices42429-0.13-0.2940.41%
146CP177Keywords in H4-H6 Tags72-0.13-0.3683.82%
147CP126aSearch Terms in A Tags5,3986-0.13-0.3388.10%
148CP050Ahrefs Internal Links33077-0.13-0.2813.83%
149CP158Keywords making whole H1-H6 Tags40-0.13-0.3777.71%
150CP147Flesch Kincaid Reading Ease123104-0.13-0.2826.58%
151LSI005LSI Words in H1 Tags134-0.13-0.3089.07%
152ENT015Has Entities in H4 Tags10-0.13-0.3962.81%
153CP485Keywords in pages most used phrase20-0.13-0.3880.60%
154CP154Keywords making whole H1, H2, and H3 Tags10-0.12-0.3775.24%
155CPJLD011Has JSON-LD Answer10-0.12-0.3965.81%
156CP173Keywords in H4 Tags51-0.12-0.3582.96%
157CP319Has Schema Markup11-0.12-0.3973.85%
158CP150a2Search Terms in H2 Tags1770-0.12-0.3488.64%
159CP130Keywords in Article Tags84322-0.12-0.3678.14%
160CPJLD217Has JSON-LD Question10-0.12-0.3965.92%
161QS007Number of Questions In H3 Tags31-0.12-0.3281.67%
162CP460Percentage of DoFollow Internal Links9378-0.12-0.3374.60%
163CP461Percentage of DoFollow Links10092-0.12-0.3171.28%
164CP313Has Privacy Policy11-0.12-0.3872.03%
165CP479Title Has Sales Words10-0.12-0.3774.06%
166CP479iiTitle Has Sentiment Words10-0.12-0.3772.67%
167CP048Ahrefs Image Backlinks16,738448-0.12-0.2312.11%
168CP056Ahrefs Pages61-0.12-0.2613.40%
169CP150aSearch Terms in H1 Tags570-0.12-0.3481.99%
170CP444Number of Social Accounts51-0.12-0.3270.95%
171CP451Number of US Phone Numbers678-0.12-0.3079.85%
172ENT006Entities in H5 Tags111-0.12-0.3563.02%
173DD001DomDetailer Facebook Comments33660-0.12-0.3036.98%
174CPXR002Number of HTML Comments12225-0.12-0.3174.81%
175CP439Number of NoFollow Externa Links212-0.12-0.3177.38%
176CP204Has Canonical URL11-0.12-0.3772.78%
177CP440Number of NoFollow Links305-0.12-0.2875.88%
178CP099Search Result Number of Dirs in Path52-0.12-0.3158.41%
179CPXR011Keywords in Button Tags1,2195-0.12-0.3480.17%
180CP139Keywords in Class Attributes6,66336-0.12-0.3178.99%
181CP445Number of Social Pages123-0.12-0.2772.78%
182CP345Has Terms of Service10-0.12-0.3571.17%
183CP007Ahrefs External Links6417-0.12-0.2413.50%
184CP430Number of Instagram Pages101-0.12-0.3070.31%
185CP481bWord Count in Meta Description Tag4620-0.12-0.3071.81%
186CPXR007Number of H4 Tags164-0.11-0.3078.56%
187CP380Meta Description Length264125-0.11-0.3072.45%
188CP225Has Meta Description11-0.11-0.3664.74%
189CP052Ahrefs Linked Root Domains165-0.11-0.2513.50%
190CP208Has Copyright11-0.11-0.3765.17%
191CP032Ahrefs Has Image Backlinks10-0.11-0.3111.58%
192CP424Number of HREF Lang Tags161-0.11-0.3375.03%
193CP414Number of Facebook Accounts21-0.11-0.3170.63%
194CP005Ahrefs Domain Rating7828-0.11-0.2510.40%
195CPJLDxCBNumber Of Claimed Brands81-0.11-0.3271.70%
196CP096Search Result Link Text Length6750-0.11-0.3155.31%
197CP415Number of FaceBook Pages92-0.11-0.2872.67%
198CP428Number of Images without Alt Text499-0.11-0.2872.67%
199CP449Number of Twitter Accounts31-0.11-0.3067.63%
200CP481aWord Count in Title Tag138-0.11-0.2863.45%


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