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Top SEO Factors - 2022-02-16      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-02-16 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	44	28	-0.32	-0.58	53.78%
2	PAGE002	Is Inner Page	1	1	-0.32	-0.61	7.15%
3	CPZZZ100	Number of Top 100 Shared Factors Used	85	57	-0.31	-0.58	53.98%
4	CP104z	Search Result Has Publish Date	1	1	-0.30	-0.57	7.55%
5	ENT000a	Number of Entities Used	63	28	-0.29	-0.62	74.72%
6	CPZZZ200	Number of Top 200 Shared Factors Used	144	103	-0.28	-0.56	54.08%
7	CPZZZ	Number of Factors Used	214	134	-0.27	-0.53	93.15%
8	CP470	Keywords in the HTML Tag	35,539	324	-0.23	-0.51	94.76%
9	CP134	Keywords in Body Tag	23,669	261	-0.23	-0.51	94.26%
10	ENT009	Entities in Title Tag	8	3	-0.23	-0.53	71.80%
11	CPX010	Keywords in Div Tags	21,803	203	-0.22	-0.48	93.86%
12	CP161	Keywords in H1-H6 Tags	159	8	-0.22	-0.48	94.26%
13	ENT003	Entities in H2 Tags	38	6	-0.22	-0.50	73.62%
14	CP157	Keywords in H1, H2, and H3 Tags	120	7	-0.21	-0.48	93.35%
15	ENT004	Entities in H3 Tags	32	6	-0.21	-0.50	73.41%
16	CP129	Keywords in A Tags	5,079	42	-0.21	-0.46	95.47%
17	CP127	Keywords in A Tag HREFs	3,423	60	-0.21	-0.45	94.06%
18	CP127b	Keywords in Unique A Tag HREFs	2,560	42	-0.20	-0.44	94.26%
19	CP465	Keywords in P Tags	2,297	42	-0.20	-0.44	93.66%
20	CP475	Term Frequency	11	4	-0.20	-0.47	92.04%
21	DD015	DomDetailer Moz PA	73	46	-0.20	-0.45	35.55%
22	CP153	Keywords in H1 and H2 Tags	65	4	-0.20	-0.47	93.05%
23	CP062	Ahrefs Referring Domains	921	64	-0.20	-0.25	14.00%
24	CP061	Ahrefs Referring Class C Addresses	370	39	-0.20	-0.27	14.10%
25	CP063	Ahrefs Referring IP Addresses	617	54	-0.20	-0.26	14.10%
26	CP097	Search Result Link Text Matches	4	1	-0.20	-0.49	80.46%
27	CP071	Search Result Display URL Matches	4	1	-0.20	-0.49	80.46%
28	CP488	Keywords in pages top 10 most used phrases	5	2	-0.20	-0.50	88.12%
29	CP375	Keywords in LI Tags	1,297	25	-0.20	-0.45	92.95%
30	ENT018	Entities in Sentences	467	110	-0.19	-0.40	97.48%
31	CKWD001	Clean Keyword Density in the HTML Tag	196	4	-0.19	-0.47	86.00%
32	CP059	Ahrefs Rank	33	12	-0.19	-0.35	12.39%
33	CP469	Keywords in Sentences	1,728	32	-0.19	-0.41	90.63%
34	CP067	Ahrefs Text Backlinks	174,025	3,131	-0.19	-0.21	14.20%
35	CP002	Ahrefs Backlinks	174,040	3,139	-0.19	-0.21	14.20%
36	CP064	Ahrefs Referring Pages	174,040	3,139	-0.19	-0.21	14.20%
37	ENT001	Entities in HTML Tag	1,339	334	-0.19	-0.41	97.28%
38	DD008	DomDetailer Majestic Referring Domains	2,388,627	334,534	-0.19	-0.26	39.88%
39	DD010	DomDetailer Majestic Referring Subnets	79,785	15,894	-0.19	-0.25	38.87%
40	DD006	DomDetailer Majestic IPs	351,761	55,728	-0.19	-0.25	39.48%
41	CP135	Body Tag Size Kilobytes	259	79	-0.19	-0.46	91.24%
42	DD005	DomDetailer Majestic CF	69	40	-0.19	-0.44	36.66%
43	CP465c	Keywords in script Tags	14,490	86	-0.19	-0.45	93.25%
44	CP458	Page Size Kilobytes	461	142	-0.19	-0.47	87.92%
45	CP054	Ahrefs NoFollow Backlinks	6,389	252	-0.19	-0.23	13.90%
46	CP165	Keywords in H2 Tags	57	3	-0.19	-0.45	92.35%
47	CP160	Leading Keywords in H1-H6 Tags	20	2	-0.19	-0.44	91.94%
48	LSI002	LSI Words in Sentences	3,263	629	-0.19	-0.38	95.57%
49	CP108	Search Result Summary Length	284	148	-0.18	-0.42	72.91%
50	DD013	DomDetailer Moz DA	88	47	-0.18	-0.40	34.74%
51	CP999	Search Result Path Matches	4	2	-0.18	-0.45	78.45%
52	CP487	Keywords in pages top 5 most used phrases	3	1	-0.18	-0.49	87.51%
53	CP156	Leading Keywords in H1, H2, and H3 Tags	15	1	-0.18	-0.44	90.23%
54	CP113	Search Result URL Matches	5	2	-0.18	-0.45	80.97%
55	CPXX888	Number of HTML Tags	2,719	817	-0.18	-0.43	85.70%
56	CP470a	Search Terms in the HTML Tag	45,232	43	-0.18	-0.42	88.72%
57	GD001	Google Variation Density	351	4	-0.18	-0.45	86.10%
58	CP134a	Search Terms in Body Tag	41,380	41	-0.18	-0.41	92.85%
59	DD012	DomDetailer Majestic TF	64	31	-0.18	-0.41	35.45%
60	CP004	Ahrefs Dofollow Backlinks	172,423	2,925	-0.18	-0.23	13.90%
61	CP124a	Keywords in Absolute URLs	4,488	61	-0.18	-0.40	91.34%
62	DD016	DomDetailer Moz Rank	9	5	-0.18	-0.40	33.03%
63	ENT008	Entities in Meta Description Tag	13	3	-0.18	-0.45	67.47%
64	CP481	Keywords in Title Tag	4	2	-0.17	-0.44	80.97%
65	CP492b	Unabridged Word Count	14,433	1,773	-0.17	-0.37	83.38%
66	CP140	Clean Text Kilobytes	78	11	-0.17	-0.37	82.28%
67	DD002	DomDetailer Facebook Shares	9,017,199	-6,541,100	-0.17	-0.26	37.97%
68	CPXR018	Keywords in Nav Tags	5,533	43	-0.17	-0.41	91.34%
69	CP471	Keywords in Span Tags	634	12	-0.17	-0.40	90.33%
70	CP137	Keywords in the Canonical URL	5	2	-0.17	-0.44	87.01%
71	DD007	DomDetailer Majestic Links	203,933,348	3,542,188	-0.17	-0.19	38.27%
72	CP425	Number of HTTPS Links	528	136	-0.17	-0.38	84.09%
73	CP468	Number of Sentences	217	62	-0.17	-0.37	82.48%
74	CP072	Search Result Document Matches	4	1	-0.17	-0.44	73.01%
75	CP410	Number of DoFollow Links	519	135	-0.17	-0.38	83.69%
76	DD014	DomDetailer Moz Links	115,200,468	15,234,132	-0.17	-0.26	38.77%
77	CP128	Keywords in Alt Attributes	223	7	-0.17	-0.39	90.03%
78	ENT002	Entities in H1 Tags	6	2	-0.17	-0.41	67.27%
79	ENT010	Title Tag Has Entities	1	1	-0.17	-0.44	63.04%
80	CP435	Number of Links	530	140	-0.17	-0.38	84.19%
81	CP486	Keywords in pages top 3 most used phrases	2	1	-0.17	-0.46	86.10%
82	CP431	Number of Internal Links	516	122	-0.16	-0.38	83.99%
83	CPXR24	Number of P Tags	143	37	-0.16	-0.38	85.30%
84	CP146	Keywords in the First 100 Words	195	8	-0.16	-0.43	84.09%
85	CP169	Keywords in H3 Tags	59	3	-0.16	-0.40	91.34%
86	CP381	Keywords in Meta Descriptions	39	2	-0.16	-0.42	84.39%
87	ENT005	Entities in H4 Tags	23	2	-0.16	-0.43	70.49%
88	CP492	Word Count	5,394	1,626	-0.16	-0.30	81.77%
89	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.16	-0.42	14.10%
90	CPXR003	Number of Heading Tags	51	21	-0.16	-0.36	87.71%
91	CP045	Ahrefs Has Text Backlinks	1	1	-0.16	-0.41	14.20%
92	ENT013	Has Entities in H2 Tags	1	1	-0.16	-0.47	67.17%
93	LSI001	LSI Words in Title Tag	13	5	-0.16	-0.37	92.95%
94	CP152	Keywords in H1 Tags	8	1	-0.16	-0.39	81.07%
95	GD004	Google Density Exact Matches	34	2	-0.16	-0.39	69.89%
96	CP159a	Search Terms in H1-H6 Tags	580	1	-0.16	-0.41	88.82%
97	CP017	Ahrefs Has Backlinks	1	1	-0.16	-0.41	14.40%
98	CP019	Ahrefs Has DoFollow Backlinks	1	0	-0.16	-0.40	13.39%
99	DD011	DomDetailer Majestic Referring .gov Links	29,753,663	3,468,520	-0.16	-0.26	35.95%
100	CP109	Search Result Summary Text Matches	48	3	-0.16	-0.44	69.18%
101	CP476	TF/IDF	1	1	-0.16	-0.45	80.66%
102	CPX003	Keywords in Main Tags	5,112	65	-0.15	-0.42	87.81%
103	CP358	Inline Javascript Kilobytes	128	28	-0.15	-0.36	86.00%
104	LSI006	LSI Words in H2 Tags	77	16	-0.15	-0.36	96.07%
105	CP427	Number of Images with Alt Text	65	16	-0.15	-0.37	86.40%
106	CP426	Number of Images	251	25	-0.15	-0.36	84.09%
107	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.45	66.87%
108	QS003	Number of Questions	23	6	-0.15	-0.34	83.69%
109	CP484	Leading Keywords in Title Tag	1	0	-0.15	-0.44	79.05%
110	CP391	Number of Absolute URLs	530	131	-0.15	-0.37	83.79%
111	CP383	Keywords in Meta OpenGraph Description	35	2	-0.15	-0.40	81.27%
112	CPX013	Keywords in Footer Tags	2,347	16	-0.15	-0.38	86.20%
113	ENT012	Has Entities in H1 Tags	1	1	-0.15	-0.43	63.44%
114	CP151	Leading Keywords in H1 Tags	1	0	-0.15	-0.41	81.27%
115	CP385	Keywords in Meta OpenGraph Content	6	1	-0.15	-0.41	78.55%
116	CPXR005	Number of H2 Tags	14	6	-0.15	-0.35	86.00%
117	CP469a	Search Terms in Sentences	2,406	3	-0.14	-0.37	90.23%
118	CP355	Keywords in ID Attributes	370	3	-0.14	-0.38	84.59%
119	CP164	Leading Keywords in H2 Tags	6	1	-0.14	-0.39	86.30%
120	CP114	Search Result Uses HTTPS	1	1	-0.14	-0.39	63.44%
121	CP374	Keywords in the last 100 words	200	4	-0.14	-0.38	84.09%
122	CP125	Keywords making whole A Tags	6	1	-0.14	-0.38	86.71%
123	CPXR006	Number of H3 Tags	23	7	-0.14	-0.35	85.60%
124	GD003	Google Density Variations	5,765	49	-0.14	-0.37	79.25%
125	QS004	Number of Questions In Headings	7	2	-0.14	-0.35	29.20%
126	QS012	Headings Has Question	1	0	-0.14	-0.43	79.15%
127	CP376	Keywords making whole LI Tags	4	1	-0.14	-0.39	84.49%
128	CPJLDxSA	Number Of JSON-LD Types	51	8	-0.14	-0.36	82.18%
129	CP413	Number of External Links	68	18	-0.14	-0.29	76.64%
130	CP104b	Search Result Publish Date	2,010,599,163	1,957,510,649	-0.14	-0.36	37.36%
131	CP472	Keywords making whole Span Tags	10	1	-0.14	-0.38	83.99%
132	CP473	Keywords in Strong Tags	64	3	-0.14	-0.36	81.67%
133	PAGE009	Number of Prices	424	31	-0.14	-0.31	45.02%
134	CP353	Head Size Kilobytes	126	41	-0.14	-0.36	81.97%
135	CP377	Load Time Milliseconds	45,255	2,307	-0.14	-0.28	69.18%
136	CP050	Ahrefs Internal Links	474	84	-0.14	-0.27	14.40%
137	LSI007	LSI Words in H3 Tags	75	16	-0.14	-0.33	93.66%
138	CP467	Keywords in Section Tags	896	20	-0.14	-0.37	86.30%
139	CP477	Keywords in Title Attributes	325	7	-0.14	-0.35	87.41%
140	ENT011	Meta Description Tag Has Entities	1	1	-0.13	-0.40	58.61%
141	CP357	Inline CSS Kilobytes	102	29	-0.13	-0.37	80.46%
142	CP168	Leading Keywords in H3 Tags	8	0	-0.13	-0.36	83.08%
143	CP483a	Search Terms in the Title Tag	2	0	-0.13	-0.37	82.68%
144	CP409	Number of DoFollow External Links	58	15	-0.13	-0.28	76.03%
145	QS006	Number of Questions In H2 Tags	4	1	-0.13	-0.35	82.88%
146	LSI003	LSI Words in Meta Description Tag	41	9	-0.13	-0.33	91.24%
147	CP158	Keywords making whole H1-H6 Tags	4	0	-0.13	-0.38	78.45%
148	CP177	Keywords in H4-H6 Tags	9	1	-0.13	-0.36	84.09%
149	CP126a	Search Terms in A Tags	5,398	6	-0.13	-0.34	88.32%
150	CP056	Ahrefs Pages	7	1	-0.13	-0.27	14.00%
151	ENT015	Has Entities in H4 Tags	1	0	-0.13	-0.40	60.93%
152	CP154	Keywords making whole H1, H2, and H3 Tags	1	0	-0.13	-0.37	75.73%
153	CP147	Flesch Kincaid Reading Ease	123	105	-0.13	-0.27	25.08%
154	CP460	Percentage of DoFollow Internal Links	93	78	-0.13	-0.33	76.13%
155	CP319	Has Schema Markup	1	1	-0.12	-0.39	74.32%
156	CP130	Keywords in Article Tags	843	21	-0.12	-0.37	78.35%
157	CP173	Keywords in H4 Tags	5	1	-0.12	-0.35	83.18%
158	CP485	Keywords in pages most used phrase	2	0	-0.12	-0.38	80.26%
159	QS007	Number of Questions In H3 Tags	3	1	-0.12	-0.33	81.47%
160	CP034	Ahrefs Has Internal Links	1	1	-0.12	-0.34	12.69%
161	CPJLD011	Has JSON-LD Answer	1	0	-0.12	-0.39	64.65%
162	LSI005	LSI Words in H1 Tags	13	4	-0.12	-0.29	89.53%
163	CP461	Percentage of DoFollow Links	100	92	-0.12	-0.31	72.31%
164	CP313	Has Privacy Policy	1	1	-0.12	-0.38	72.21%
165	CP007	Ahrefs External Links	64	18	-0.12	-0.25	13.90%
166	CPJLD217	Has JSON-LD Question	1	0	-0.12	-0.38	64.75%
167	CP479	Title Has Sales Words	1	0	-0.12	-0.37	72.61%
168	CP036	Ahrefs Has Linked Root Domains	1	1	-0.12	-0.34	12.59%
169	CP479ii	Title Has Sentiment Words	1	0	-0.12	-0.37	71.30%
170	CP150a2	Search Terms in H2 Tags	177	0	-0.12	-0.33	88.82%
171	CP022	Ahrefs Has External Links	1	1	-0.12	-0.34	13.09%
172	CP150a	Search Terms in H1 Tags	57	0	-0.12	-0.34	81.87%
173	CP052	Ahrefs Linked Root Domains	16	5	-0.12	-0.26	13.90%
174	CPXR002	Number of HTML Comments	122	26	-0.12	-0.31	76.44%
175	CP439	Number of NoFollow Externa Links	21	2	-0.12	-0.32	76.33%
176	CP048	Ahrefs Image Backlinks	8,848	256	-0.12	-0.21	12.69%
177	CP204	Has Canonical URL	1	1	-0.12	-0.36	73.72%
178	CP445	Number of Social Pages	12	3	-0.12	-0.28	73.11%
179	CP139	Keywords in Class Attributes	6,663	35	-0.12	-0.31	79.15%
180	CPXR007	Number of H4 Tags	16	4	-0.12	-0.30	78.35%
181	CP440	Number of NoFollow Links	30	5	-0.12	-0.29	76.13%
182	CP481b	Word Count in Meta Description Tag	46	20	-0.12	-0.30	73.01%
183	CP380	Meta Description Length	264	124	-0.12	-0.30	73.21%
184	CP444	Number of Social Accounts	5	1	-0.12	-0.31	71.70%
185	CP099	Search Result Number of Dirs in Path	5	2	-0.12	-0.31	59.62%
186	CP345	Has Terms of Service	1	0	-0.12	-0.35	71.70%
187	CP430	Number of Instagram Pages	10	1	-0.12	-0.30	71.10%
188	CP451	Number of US Phone Numbers	67	8	-0.12	-0.29	78.15%
189	DD001	DomDetailer Facebook Comments	321	60	-0.12	-0.30	34.64%
190	ENT006	Entities in H5 Tags	11	1	-0.12	-0.35	60.93%
191	CPXR011	Keywords in Button Tags	1,219	5	-0.12	-0.34	80.06%
192	CP225	Has Meta Description	1	1	-0.12	-0.36	66.36%
193	CP415	Number of FaceBook Pages	9	2	-0.12	-0.28	72.61%
194	CPJLDxCB	Number Of Claimed Brands	8	1	-0.12	-0.33	71.90%
195	CP207	Has Contact Page	1	1	-0.11	-0.36	62.03%
196	CP428	Number of Images without Alt Text	213	9	-0.11	-0.29	73.62%
197	CP208	Has Copyright	1	1	-0.11	-0.37	66.57%
198	CP032	Ahrefs Has Image Backlinks	1	0	-0.11	-0.31	12.08%
199	CP432	Number of JavaScript Includes	33	13	-0.11	-0.29	73.92%
200	CP424	Number of HREF Lang Tags	43	1	-0.11	-0.32	73.82%

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