Top SEO Factors




Top SEO Factors - 2022-02-08      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-02-08 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1PAGE002Is Inner Page11-0.31-0.607.76%
2CPZZZ100Number of Top 100 Shared Factors Used8560-0.31-0.5839.76%
3CPZZZ50Number of Top 50 Shared Factors Used4430-0.30-0.5739.87%
4CP104zSearch Result Has Publish Date11-0.28-0.568.73%
5CPZZZ200Number of Top 200 Shared Factors Used142106-0.28-0.5640.30%
6ENT000aNumber of Entities Used6329-0.27-0.6075.97%
7LSI004LSI Words in HTML Tag6,6363,222-0.27-0.700.11%
8CPZZZNumber of Factors Used214137-0.24-0.4592.67%
9ENT009Entities in Title Tag83-0.21-0.5073.92%
10ENT004Entities in H3 Tags245-0.21-0.5075.00%
11CP470Keywords in the HTML Tag42,438347-0.21-0.4795.15%
12ENT003Entities in H2 Tags386-0.20-0.4975.22%
13CPX010Keywords in Div Tags21,803217-0.20-0.4694.07%
14CP134Keywords in Body Tag25,606270-0.20-0.4895.04%
15CP108Search Result Summary Length359151-0.20-0.4580.39%
16CP161Keywords in H1-H6 Tags1598-0.20-0.4693.97%
17CP157Keywords in H1, H2, and H3 Tags1207-0.20-0.4692.67%
18CP129Keywords in A Tags5,07945-0.19-0.4394.29%
19CP465cKeywords in script Tags14,49083-0.19-0.4892.89%
20DD015DomDetailer Moz PA7345-0.19-0.4339.33%
21CP465Keywords in P Tags2,29742-0.19-0.4292.89%
22CP153Keywords in H1 and H2 Tags654-0.19-0.4592.78%
23CP488Keywords in pages top 10 most used phrases202-0.19-0.4889.12%
24CP475Term Frequency115-0.19-0.3991.92%
25CKWD001Clean Keyword Density in the HTML Tag2025-0.19-0.4585.78%
26CP127Keywords in A Tag HREFs3,42360-0.18-0.4294.29%
27DD008DomDetailer Majestic Referring Domains2,388,627346,854-0.18-0.2643.53%
28CP127bKeywords in Unique A Tag HREFs2,56041-0.18-0.4293.43%
29CP097Search Result Link Text Matches122-0.18-0.4680.93%
30CP071Search Result Display URL Matches122-0.18-0.4680.93%
31DD010DomDetailer Majestic Referring Subnets79,78516,012-0.18-0.2542.67%
32DD006DomDetailer Majestic IPs351,76156,908-0.18-0.2543.32%
33CP469Keywords in Sentences1,72832-0.18-0.3991.06%
34DD005DomDetailer Majestic CF6939-0.18-0.4240.63%
35CP375Keywords in LI Tags1,29725-0.18-0.4292.46%
36CP062Ahrefs Referring Domains2,638100-0.18-0.2614.55%
37CP487Keywords in pages top 5 most used phrases31-0.18-0.4889.01%
38CP135Body Tag Size Kilobytes26078-0.18-0.4491.06%
39CP458Page Size Kilobytes461140-0.18-0.4588.47%
40CP061Ahrefs Referring Class C Addresses1,22856-0.18-0.2614.66%
41CP063Ahrefs Referring IP Addresses2,17484-0.18-0.2614.66%
42ENT018Entities in Sentences467105-0.17-0.3796.98%
43CP165Keywords in H2 Tags573-0.17-0.4392.67%
44DD013DomDetailer Moz DA8845-0.17-0.3837.50%
45LSI002LSI Words in Sentences3,263574-0.17-0.3695.58%
46ENT008Entities in Meta Description Tag133-0.17-0.4468.64%
47CP160Leading Keywords in H1-H6 Tags202-0.17-0.4391.16%
48CP054Ahrefs NoFollow Backlinks117,6832,457-0.17-0.2314.44%
49CP470aSearch Terms in the HTML Tag45,23237-0.17-0.4087.18%
50CP067Ahrefs Text Backlinks249,2957,064-0.17-0.2114.76%
51CP134aSearch Terms in Body Tag41,38036-0.17-0.3992.03%
52CP064Ahrefs Referring Pages249,6417,078-0.17-0.2114.76%
53CP002Ahrefs Backlinks249,6407,078-0.17-0.2114.76%
54ENT001Entities in HTML Tag1,339325-0.17-0.3697.41%
55CPXX888Number of HTML Tags2,719785-0.17-0.4183.94%
56CP999Search Result Path Matches41-0.17-0.4377.80%
57CP113Search Result URL Matches71-0.17-0.4380.17%
58DD012DomDetailer Majestic TF6430-0.17-0.3938.69%
59GD001Google Variation Density3515-0.17-0.4385.67%
60DD016DomDetailer Moz Rank95-0.17-0.3835.99%
61CP486Keywords in pages top 3 most used phrases21-0.16-0.4686.64%
62CP481Keywords in Title Tag142-0.16-0.4379.96%
63CP156Leading Keywords in H1, H2, and H3 Tags151-0.16-0.4289.55%
64DD002DomDetailer Facebook Shares9,017,199-7,107,130-0.16-0.2541.49%
65CP159aSearch Terms in H1-H6 Tags5801-0.16-0.4588.58%
66DD007DomDetailer Majestic Links203,933,3486,792,425-0.16-0.1841.70%
67CP059Ahrefs Rank3110-0.16-0.3112.93%
68CP492bUnabridged Word Count14,4331,693-0.16-0.3582.11%
69CP140Clean Text Kilobytes7810-0.16-0.3581.25%
70CPX003Keywords in Main Tags5,11259-0.16-0.4586.31%
71DD014DomDetailer Moz Links138,462,60315,650,513-0.16-0.2642.24%
72CPXR018Keywords in Nav Tags5,53347-0.16-0.3989.22%
73CP109Search Result Summary Text Matches483-0.16-0.4476.83%
74CP471Keywords in Span Tags63412-0.16-0.3988.79%
75QS003Number of Questions235-0.16-0.3885.34%
76CP468Number of Sentences21759-0.16-0.3582.33%
77ENT010Title Tag Has Entities11-0.16-0.4161.96%
78CP146Keywords in the First 100 Words2029-0.16-0.4183.41%
79CP124aKeywords in Absolute URLs5,59063-0.16-0.3889.87%
80ENT002Entities in H1 Tags52-0.16-0.3869.07%
81CP137Keywords in the Canonical URL52-0.16-0.4186.53%
82CP381Keywords in Meta Descriptions392-0.16-0.4183.62%
83CP492Word Count5,1801,476-0.16-0.3179.96%
84CP425Number of HTTPS Links404127-0.16-0.3582.33%
85CP004Ahrefs Dofollow Backlinks131,7934,693-0.15-0.2214.55%
86CP169Keywords in H3 Tags593-0.15-0.4090.30%
87CP410Number of DoFollow Links389127-0.15-0.3482.11%
88ENT005Entities in H4 Tags232-0.15-0.4372.52%
89CP128Keywords in Alt Attributes2236-0.15-0.3689.22%
90ENT013Has Entities in H2 Tags11-0.15-0.4668.00%
91CP431Number of Internal Links400114-0.15-0.3481.90%
92CP435Number of Links409131-0.15-0.3482.33%
93DD011DomDetailer Majestic Referring .gov Links29,753,6633,656,561-0.15-0.2638.36%
94CP072Search Result Document Matches51-0.15-0.4173.49%
95CPXR24Number of P Tags15635-0.15-0.3685.24%
96LSI001LSI Words in Title Tag135-0.15-0.3691.92%
97CP476TF/IDF11-0.15-0.4379.74%
98CP358Inline Javascript Kilobytes12829-0.15-0.3685.45%
99CPXR003Number of Heading Tags4820-0.15-0.3585.88%
100CP383Keywords in Meta OpenGraph Description352-0.15-0.3982.54%
101ENT014Has Entities in H3 Tags11-0.15-0.4567.89%
102CP152Keywords in H1 Tags81-0.14-0.3681.90%
103CP355Keywords in ID Attributes3703-0.14-0.3784.70%
104LSI006LSI Words in H2 Tags7715-0.14-0.3595.26%
105CP426Number of Images9724-0.14-0.3483.41%
106CP374Keywords in the last 100 words2005-0.14-0.3782.76%
107CP353Head Size Kilobytes12643-0.14-0.3882.11%
108CP427Number of Images with Alt Text6515-0.14-0.3484.81%
109ENT012Has Entities in H1 Tags11-0.14-0.4163.90%
110CP391Number of Absolute URLs351126-0.14-0.3483.08%
111CP357Inline CSS Kilobytes10231-0.14-0.4082.00%
112QS004Number of Questions In Headings71-0.14-0.3532.00%
113PAGE009Number of Prices42429-0.14-0.3232.97%
114GD004Google Density Exact Matches342-0.14-0.3770.04%
115CP469aSearch Terms in Sentences2,4063-0.14-0.3389.33%
116QS012Headings Has Question10-0.14-0.4280.60%
117CPX013Keywords in Footer Tags2,34718-0.14-0.3686.64%
118CP164Leading Keywords in H2 Tags61-0.14-0.3786.31%
119ENT011Meta Description Tag Has Entities11-0.14-0.4158.41%
120CPXR006Number of H3 Tags227-0.14-0.3484.59%
121CP385Keywords in Meta OpenGraph Content61-0.14-0.3980.60%
122CP099Search Result Number of Dirs in Path52-0.14-0.3559.16%
123CP150a2Search Terms in H2 Tags1770-0.13-0.3887.50%
124CP151Leading Keywords in H1 Tags10-0.13-0.3879.31%
125CP484Leading Keywords in Title Tag10-0.13-0.4177.59%
126CP104bSearch Result Publish Date2,007,990,7461,956,942,455-0.13-0.3641.92%
127CPXR005Number of H2 Tags146-0.13-0.3385.34%
128CP473Keywords in Strong Tags683-0.13-0.3583.19%
129CP376Keywords making whole LI Tags41-0.13-0.3683.84%
130QS007Number of Questions In H3 Tags31-0.13-0.3380.93%
131CP158Keywords making whole H1-H6 Tags50-0.13-0.4077.59%
132CP472Keywords making whole Span Tags181-0.13-0.3484.05%
133CP045Ahrefs Has Text Backlinks10-0.13-0.3514.22%
134GD003Google Density Variations5,76549-0.13-0.3578.77%
135CP467Keywords in Section Tags89621-0.13-0.3786.64%
136CP019Ahrefs Has DoFollow Backlinks10-0.13-0.3514.33%
137CP413Number of External Links6817-0.13-0.3177.48%
138CP017Ahrefs Has Backlinks10-0.13-0.3414.44%
139CP038Ahrefs Has NoFollow Backlinks10-0.13-0.3413.79%
140CP424Number of HREF Lang Tags161-0.13-0.3875.11%
141CP154Keywords making whole H1, H2, and H3 Tags10-0.13-0.3973.49%
142LSI007LSI Words in H3 Tags6214-0.13-0.3392.78%
143CP377Load Time Milliseconds45,2552,084-0.13-0.3071.23%
144CP147Flesch Kincaid Reading Ease131104-0.13-0.2826.72%
145CP126aSearch Terms in A Tags5,3985-0.13-0.3687.39%
146CPJLDxSANumber Of JSON-LD Types518-0.13-0.3381.25%
147QS006Number of Questions In H2 Tags41-0.13-0.3583.30%
148CP114Search Result Uses HTTPS11-0.13-0.3764.44%
149CP112Search Result URL Length10056-0.13-0.3246.34%
150CP477Keywords in Title Attributes3257-0.13-0.3486.21%
151CP407Number of Bytes to First Match9,972,428514,483-0.13-0.3063.47%
152CP125Keywords making whole A Tags61-0.13-0.3486.42%
153LSI003LSI Words in Meta Description Tag419-0.13-0.3288.25%
154CP130Keywords in Article Tags84320-0.13-0.3775.86%
155CP177Keywords in H4-H6 Tags211-0.13-0.3584.59%
156CP168Leading Keywords in H3 Tags80-0.13-0.3482.54%
157CP483aSearch Terms in the Title Tag20-0.12-0.3683.30%
158ENT015Has Entities in H4 Tags10-0.12-0.3961.75%
159CP460Percentage of DoFollow Internal Links9378-0.12-0.3374.03%
160CP173Keywords in H4 Tags141-0.12-0.3583.73%
161BYTES01Bytes To First P Tag81,39353,358-0.12-0.3768.86%
162CP479Title Has Sales Words10-0.12-0.3874.68%
163CP461Percentage of DoFollow Links10092-0.12-0.3170.47%
164CP409Number of DoFollow External Links5815-0.12-0.2877.37%
165CP050Ahrefs Internal Links33073-0.12-0.2514.44%
166CP439Number of NoFollow Externa Links212-0.12-0.3277.69%
167CP479iiTitle Has Sentiment Words10-0.12-0.3774.03%
168ENT006Entities in H5 Tags101-0.12-0.3563.79%
169CP481bWord Count in Meta Description Tag4620-0.12-0.3169.94%
170CPJLD011Has JSON-LD Answer10-0.12-0.3868.21%
171CP485Keywords in pages most used phrase20-0.12-0.3779.96%
172CPJLD217Has JSON-LD Question10-0.12-0.3868.43%
173CP313Has Privacy Policy11-0.12-0.3872.41%
174CP380Meta Description Length264124-0.12-0.3170.26%
175CP451Number of US Phone Numbers678-0.12-0.2980.93%
176DD001DomDetailer Facebook Comments46262-0.12-0.2937.72%
177CP319Has Schema Markup11-0.12-0.3773.49%
178CP440Number of NoFollow Links304-0.12-0.2975.97%
179CP225Has Meta Description11-0.11-0.3663.69%
180CP479bTitle Has Year10-0.11-0.3571.66%
181CPX005Keywords in Aside Tags5085-0.11-0.3573.38%
182LSI005LSI Words in H1 Tags134-0.11-0.2789.01%
183CP150aSearch Terms in H1 Tags570-0.11-0.3482.22%
184CP139Keywords in Class Attributes6,66335-0.11-0.3278.56%
185CP106Search Result Summary Has Ellipsis11-0.11-0.3650.86%
186CP444Number of Social Accounts51-0.11-0.3171.55%
187CP082Search Result Has Params10-0.11-0.3747.95%
188CPXR007Number of H4 Tags164-0.11-0.2978.13%
189CP208Has Copyright11-0.11-0.3666.70%
190CP204Has Canonical URL11-0.11-0.3572.63%
191CPXR011Keywords in Button Tags1,2194-0.11-0.3379.85%
192CP181Keywords in H5 Tags80-0.11-0.3278.77%
193CP148Flesch Kincaid Reading Grade84-0.11-0.2625.11%
194CPXR002Number of HTML Comments12225-0.11-0.3075.65%
195CP354Keywords in Host Citations1,2178-0.11-0.3280.06%
196QS008Number of Questions In H4 Tags20-0.11-0.3567.46%
197CP345Has Terms of Service10-0.11-0.3471.01%
198CP048Ahrefs Image Backlinks114,7122,751-0.11-0.2113.47%
199CP414Number of Facebook Accounts31-0.11-0.3171.01%
200CP445Number of Social Pages123-0.11-0.2674.03%


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