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Top SEO Factors - 2022-02-09      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-02-09 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	PAGE002	Is Inner Page	1	1	-0.31	-0.60	7.52%
2	CPZZZ50	Number of Top 50 Shared Factors Used	44	29	-0.31	-0.57	41.34%
3	CPZZZ100	Number of Top 100 Shared Factors Used	85	60	-0.31	-0.57	41.34%
4	CP104z	Search Result Has Publish Date	1	1	-0.28	-0.56	8.46%
5	CPZZZ200	Number of Top 200 Shared Factors Used	142	106	-0.27	-0.55	41.96%
6	ENT000a	Number of Entities Used	63	29	-0.27	-0.59	75.89%
7	LSI004	LSI Words in HTML Tag	6,636	3,222	-0.27	-0.70	0.10%
8	CPZZZ	Number of Factors Used	214	137	-0.24	-0.46	92.80%
9	ENT009	Entities in Title Tag	8	3	-0.21	-0.50	73.70%
10	ENT004	Entities in H3 Tags	24	6	-0.21	-0.50	74.95%
11	CP470	Keywords in the HTML Tag	42,438	344	-0.21	-0.47	95.20%
12	ENT003	Entities in H2 Tags	38	6	-0.20	-0.49	75.16%
13	CP134	Keywords in Body Tag	25,606	269	-0.20	-0.48	94.99%
14	CPX010	Keywords in Div Tags	21,803	215	-0.20	-0.46	93.95%
15	CP108	Search Result Summary Length	359	151	-0.20	-0.45	79.54%
16	CP161	Keywords in H1-H6 Tags	159	8	-0.20	-0.46	93.95%
17	CP157	Keywords in H1, H2, and H3 Tags	120	7	-0.20	-0.46	92.59%
18	CP129	Keywords in A Tags	5,079	44	-0.19	-0.44	94.47%
19	DD015	DomDetailer Moz PA	73	45	-0.19	-0.43	38.73%
20	CP465c	Keywords in script Tags	14,490	82	-0.19	-0.47	92.90%
21	DD008	DomDetailer Majestic Referring Domains	2,388,627	348,601	-0.19	-0.26	42.90%
22	CP465	Keywords in P Tags	2,297	42	-0.19	-0.42	93.11%
23	CP153	Keywords in H1 and H2 Tags	65	4	-0.19	-0.45	92.80%
24	DD006	DomDetailer Majestic IPs	351,761	57,397	-0.19	-0.26	42.69%
25	CP488	Keywords in pages top 10 most used phrases	20	2	-0.19	-0.48	88.73%
26	DD010	DomDetailer Majestic Referring Subnets	79,785	16,183	-0.19	-0.26	42.17%
27	CKWD001	Clean Keyword Density in the HTML Tag	202	5	-0.19	-0.45	85.91%
28	CP062	Ahrefs Referring Domains	2,638	101	-0.18	-0.27	15.03%
29	CP475	Term Frequency	11	5	-0.18	-0.39	91.96%
30	CP061	Ahrefs Referring Class C Addresses	1,228	56	-0.18	-0.27	15.14%
31	CP063	Ahrefs Referring IP Addresses	2,174	85	-0.18	-0.27	15.14%
32	CP127	Keywords in A Tag HREFs	3,423	60	-0.18	-0.42	94.36%
33	CP097	Search Result Link Text Matches	12	2	-0.18	-0.47	80.58%
34	CP071	Search Result Display URL Matches	12	2	-0.18	-0.47	80.58%
35	CP127b	Keywords in Unique A Tag HREFs	2,560	41	-0.18	-0.42	93.63%
36	DD005	DomDetailer Majestic CF	69	39	-0.18	-0.43	39.98%
37	CP469	Keywords in Sentences	1,728	32	-0.18	-0.38	90.92%
38	CP375	Keywords in LI Tags	1,297	25	-0.18	-0.42	92.59%
39	CP054	Ahrefs NoFollow Backlinks	117,683	2,439	-0.18	-0.24	14.93%
40	CP067	Ahrefs Text Backlinks	249,295	7,190	-0.18	-0.22	15.34%
41	CP002	Ahrefs Backlinks	249,640	7,204	-0.18	-0.22	15.34%
42	CP064	Ahrefs Referring Pages	249,641	7,204	-0.18	-0.22	15.34%
43	CP135	Body Tag Size Kilobytes	260	78	-0.18	-0.44	91.23%
44	DD013	DomDetailer Moz DA	88	46	-0.18	-0.39	36.95%
45	CP458	Page Size Kilobytes	461	140	-0.18	-0.45	88.20%
46	CP487	Keywords in pages top 5 most used phrases	3	1	-0.18	-0.48	88.31%
47	ENT018	Entities in Sentences	467	105	-0.17	-0.37	97.08%
48	CP165	Keywords in H2 Tags	57	3	-0.17	-0.43	92.69%
49	CP059	Ahrefs Rank	31	11	-0.17	-0.33	13.26%
50	LSI002	LSI Words in Sentences	3,263	570	-0.17	-0.36	95.62%
51	CP160	Leading Keywords in H1-H6 Tags	20	2	-0.17	-0.42	91.02%
52	CP134a	Search Terms in Body Tag	41,380	36	-0.17	-0.39	92.28%
53	ENT008	Entities in Meta Description Tag	13	3	-0.17	-0.44	68.27%
54	ENT001	Entities in HTML Tag	1,339	324	-0.17	-0.36	97.39%
55	CP470a	Search Terms in the HTML Tag	45,232	37	-0.17	-0.40	87.37%
56	DD012	DomDetailer Majestic TF	64	31	-0.17	-0.39	38.10%
57	CP999	Search Result Path Matches	4	1	-0.17	-0.43	77.87%
58	DD016	DomDetailer Moz Rank	9	5	-0.17	-0.39	35.49%
59	CP113	Search Result URL Matches	7	1	-0.17	-0.43	80.06%
60	CPXX888	Number of HTML Tags	2,719	787	-0.17	-0.41	83.92%
61	GD001	Google Variation Density	351	5	-0.17	-0.43	85.39%
62	DD002	DomDetailer Facebook Shares	9,017,199	-7,100,448	-0.17	-0.25	41.23%
63	DD007	DomDetailer Majestic Links	203,933,348	6,496,873	-0.17	-0.19	41.13%
64	CP481	Keywords in Title Tag	14	2	-0.17	-0.43	79.96%
65	CP156	Leading Keywords in H1, H2, and H3 Tags	15	1	-0.16	-0.42	89.35%
66	DD014	DomDetailer Moz Links	138,462,603	15,694,670	-0.16	-0.26	41.75%
67	CP486	Keywords in pages top 3 most used phrases	2	1	-0.16	-0.45	86.43%
68	CPX003	Keywords in Main Tags	5,112	59	-0.16	-0.45	86.22%
69	CP159a	Search Terms in H1-H6 Tags	580	1	-0.16	-0.44	88.83%
70	CP004	Ahrefs Dofollow Backlinks	131,793	4,849	-0.16	-0.23	15.14%
71	CP492b	Unabridged Word Count	14,433	1,694	-0.16	-0.34	82.25%
72	CP140	Clean Text Kilobytes	78	10	-0.16	-0.34	81.32%
73	ENT010	Title Tag Has Entities	1	1	-0.16	-0.42	62.00%
74	CPXR018	Keywords in Nav Tags	5,533	47	-0.16	-0.39	89.25%
75	CP471	Keywords in Span Tags	634	12	-0.16	-0.39	88.62%
76	CP109	Search Result Summary Text Matches	48	3	-0.16	-0.44	76.20%
77	QS003	Number of Questions	23	5	-0.16	-0.38	85.39%
78	CP146	Keywords in the First 100 Words	202	8	-0.16	-0.41	83.51%
79	CP124a	Keywords in Absolute URLs	5,590	63	-0.16	-0.38	90.08%
80	ENT002	Entities in H1 Tags	5	2	-0.16	-0.38	68.79%
81	CP468	Number of Sentences	217	58	-0.16	-0.34	82.46%
82	CP137	Keywords in the Canonical URL	5	2	-0.16	-0.40	86.43%
83	CP381	Keywords in Meta Descriptions	39	2	-0.15	-0.41	83.61%
84	DD011	DomDetailer Majestic Referring .gov Links	29,753,663	3,672,683	-0.15	-0.27	37.89%
85	CP128	Keywords in Alt Attributes	223	6	-0.15	-0.36	89.25%
86	CP425	Number of HTTPS Links	404	127	-0.15	-0.35	82.36%
87	CP169	Keywords in H3 Tags	59	3	-0.15	-0.40	89.77%
88	CP492	Word Count	5,394	1,483	-0.15	-0.30	80.06%
89	ENT005	Entities in H4 Tags	23	2	-0.15	-0.42	72.34%
90	CP410	Number of DoFollow Links	389	127	-0.15	-0.34	82.15%
91	ENT013	Has Entities in H2 Tags	1	1	-0.15	-0.46	67.95%
92	CP072	Search Result Document Matches	5	1	-0.15	-0.41	73.38%
93	CP435	Number of Links	409	132	-0.15	-0.34	82.25%
94	CP431	Number of Internal Links	400	114	-0.15	-0.34	81.94%
95	CPXR24	Number of P Tags	156	35	-0.15	-0.36	85.18%
96	LSI001	LSI Words in Title Tag	13	5	-0.15	-0.36	91.86%
97	CP358	Inline Javascript Kilobytes	128	29	-0.15	-0.36	85.70%
98	CP476	TF/IDF	1	1	-0.15	-0.43	79.75%
99	CP383	Keywords in Meta OpenGraph Description	35	2	-0.15	-0.39	82.46%
100	CPXR003	Number of Heading Tags	48	20	-0.15	-0.35	85.80%
101	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.45	67.75%
102	CP152	Keywords in H1 Tags	8	1	-0.14	-0.36	81.32%
103	CP374	Keywords in the last 100 words	200	5	-0.14	-0.38	82.36%
104	LSI006	LSI Words in H2 Tags	77	15	-0.14	-0.34	95.30%
105	CP426	Number of Images	97	24	-0.14	-0.34	83.61%
106	ENT012	Has Entities in H1 Tags	1	1	-0.14	-0.41	63.99%
107	CP355	Keywords in ID Attributes	370	3	-0.14	-0.37	84.34%
108	CP391	Number of Absolute URLs	351	126	-0.14	-0.34	82.99%
109	CP353	Head Size Kilobytes	126	43	-0.14	-0.38	81.73%
110	CP427	Number of Images with Alt Text	65	15	-0.14	-0.34	84.86%
111	QS004	Number of Questions In Headings	7	1	-0.14	-0.35	32.67%
112	CP357	Inline CSS Kilobytes	102	32	-0.14	-0.40	81.63%
113	CP045	Ahrefs Has Text Backlinks	1	0	-0.14	-0.36	14.72%
114	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.14	-0.37	14.30%
115	GD004	Google Density Exact Matches	34	2	-0.14	-0.37	69.94%
116	CP469a	Search Terms in Sentences	2,406	3	-0.14	-0.33	89.56%
117	CP019	Ahrefs Has DoFollow Backlinks	1	0	-0.14	-0.36	14.72%
118	CPX013	Keywords in Footer Tags	2,347	18	-0.14	-0.36	86.74%
119	QS012	Headings Has Question	1	0	-0.14	-0.42	79.96%
120	CP017	Ahrefs Has Backlinks	1	0	-0.14	-0.36	14.93%
121	CP164	Leading Keywords in H2 Tags	6	1	-0.14	-0.37	86.53%
122	CP385	Keywords in Meta OpenGraph Content	6	1	-0.14	-0.39	80.38%
123	CP099	Search Result Number of Dirs in Path	5	2	-0.14	-0.36	59.19%
124	PAGE009	Number of Prices	424	29	-0.14	-0.30	34.13%
125	CP484	Leading Keywords in Title Tag	1	0	-0.14	-0.41	77.66%
126	CPXR006	Number of H3 Tags	22	7	-0.14	-0.34	84.66%
127	ENT011	Meta Description Tag Has Entities	1	1	-0.13	-0.40	58.14%
128	CP151	Leading Keywords in H1 Tags	1	0	-0.13	-0.38	79.33%
129	CPXR005	Number of H2 Tags	14	6	-0.13	-0.33	85.07%
130	CP472	Keywords making whole Span Tags	18	1	-0.13	-0.35	83.61%
131	CP376	Keywords making whole LI Tags	4	1	-0.13	-0.36	83.19%
132	CP158	Keywords making whole H1-H6 Tags	5	0	-0.13	-0.40	77.04%
133	CP473	Keywords in Strong Tags	68	3	-0.13	-0.35	83.30%
134	QS007	Number of Questions In H3 Tags	3	1	-0.13	-0.33	80.90%
135	CP104b	Search Result Publish Date	2,007,990,746	1,957,341,818	-0.13	-0.36	41.65%
136	CP150a2	Search Terms in H2 Tags	177	0	-0.13	-0.37	87.89%
137	GD003	Google Density Variations	5,765	48	-0.13	-0.35	78.50%
138	CP467	Keywords in Section Tags	896	21	-0.13	-0.37	86.64%
139	CP413	Number of External Links	68	17	-0.13	-0.31	77.77%
140	CP377	Load Time Milliseconds	45,255	2,103	-0.13	-0.30	71.09%
141	CP154	Keywords making whole H1, H2, and H3 Tags	1	0	-0.13	-0.39	73.49%
142	CP424	Number of HREF Lang Tags	16	1	-0.13	-0.38	74.95%
143	CPJLDxSA	Number Of JSON-LD Types	51	8	-0.13	-0.33	81.11%
144	LSI007	LSI Words in H3 Tags	62	14	-0.13	-0.32	92.80%
145	CP112	Search Result URL Length	100	57	-0.13	-0.33	46.03%
146	QS006	Number of Questions In H2 Tags	4	1	-0.13	-0.35	83.30%
147	CP477	Keywords in Title Attributes	325	7	-0.13	-0.34	86.74%
148	CP114	Search Result Uses HTTPS	1	1	-0.13	-0.37	64.30%
149	CP125	Keywords making whole A Tags	6	1	-0.13	-0.35	86.12%
150	CP126a	Search Terms in A Tags	5,398	5	-0.13	-0.36	87.47%
151	CP407	Number of Bytes to First Match	9,972,428	519,333	-0.13	-0.30	63.05%
152	CP130	Keywords in Article Tags	843	20	-0.13	-0.37	75.99%
153	CP050	Ahrefs Internal Links	330	77	-0.13	-0.27	14.93%
154	CP177	Keywords in H4-H6 Tags	21	1	-0.13	-0.35	84.34%
155	CP147	Flesch Kincaid Reading Ease	131	104	-0.13	-0.27	27.56%
156	CP168	Leading Keywords in H3 Tags	8	0	-0.13	-0.34	82.36%
157	LSI003	LSI Words in Meta Description Tag	41	9	-0.12	-0.31	88.62%
158	ENT015	Has Entities in H4 Tags	1	0	-0.12	-0.39	61.27%
159	CP483a	Search Terms in the Title Tag	2	0	-0.12	-0.35	83.19%
160	BYTES01	Bytes To First P Tag	81,393	53,456	-0.12	-0.37	69.31%
161	CP460	Percentage of DoFollow Internal Links	93	78	-0.12	-0.32	73.38%
162	CP173	Keywords in H4 Tags	14	1	-0.12	-0.35	83.40%
163	CP409	Number of DoFollow External Links	58	15	-0.12	-0.28	77.87%
164	CP479	Title Has Sales Words	1	0	-0.12	-0.37	74.53%
165	CP461	Percentage of DoFollow Links	100	92	-0.12	-0.31	70.15%
166	CP439	Number of NoFollow Externa Links	21	2	-0.12	-0.32	77.56%
167	CP479ii	Title Has Sentiment Words	1	0	-0.12	-0.37	73.59%
168	ENT006	Entities in H5 Tags	10	1	-0.12	-0.35	63.26%
169	CPJLD011	Has JSON-LD Answer	1	0	-0.12	-0.38	67.75%
170	CP485	Keywords in pages most used phrase	2	0	-0.12	-0.37	79.65%
171	CP313	Has Privacy Policy	1	1	-0.12	-0.38	72.34%
172	DD001	DomDetailer Facebook Comments	462	62	-0.12	-0.30	37.06%
173	CPJLD217	Has JSON-LD Question	1	0	-0.12	-0.37	67.95%
174	CP481b	Word Count in Meta Description Tag	46	20	-0.12	-0.30	69.94%
175	CP451	Number of US Phone Numbers	67	8	-0.12	-0.29	80.69%
176	CPX005	Keywords in Aside Tags	508	5	-0.11	-0.35	73.07%
177	CP048	Ahrefs Image Backlinks	114,712	2,732	-0.11	-0.22	13.88%
178	CP440	Number of NoFollow Links	30	4	-0.11	-0.29	75.89%
179	CP380	Meta Description Length	264	124	-0.11	-0.30	70.15%
180	LSI005	LSI Words in H1 Tags	13	4	-0.11	-0.27	89.04%
181	CP319	Has Schema Markup	1	1	-0.11	-0.37	73.49%
182	CP225	Has Meta Description	1	1	-0.11	-0.36	63.99%
183	CP150a	Search Terms in H1 Tags	57	0	-0.11	-0.34	82.25%
184	CP056	Ahrefs Pages	6	1	-0.11	-0.25	15.03%
185	CP479b	Title Has Year	1	0	-0.11	-0.34	71.09%
186	CP139	Keywords in Class Attributes	6,663	35	-0.11	-0.31	78.50%
187	CP444	Number of Social Accounts	5	1	-0.11	-0.31	71.19%
188	CP106	Search Result Summary Has Ellipsis	1	1	-0.11	-0.36	50.31%
189	CP082	Search Result Has Params	1	0	-0.11	-0.37	47.91%
190	CP007	Ahrefs External Links	427	19	-0.11	-0.23	15.14%
191	CPXR011	Keywords in Button Tags	1,219	4	-0.11	-0.33	79.65%
192	CPXR002	Number of HTML Comments	122	26	-0.11	-0.30	75.26%
193	CP345	Has Terms of Service	1	0	-0.11	-0.34	70.67%
194	QS008	Number of Questions In H4 Tags	2	0	-0.11	-0.35	67.12%
195	CP208	Has Copyright	1	1	-0.11	-0.36	66.60%
196	CPXR007	Number of H4 Tags	16	4	-0.11	-0.29	77.87%
197	CP148	Flesch Kincaid Reading Grade	8	4	-0.11	-0.25	25.89%
198	CP445	Number of Social Pages	12	3	-0.11	-0.26	73.90%
199	CP204	Has Canonical URL	1	1	-0.11	-0.35	72.86%
200	CP354	Keywords in Host Citations	1,217	8	-0.11	-0.32	79.75%

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