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Top SEO Factors - 2022-02-07      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-02-07 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	44	29	-0.31	-0.57	38.82%
2	CPZZZ100	Number of Top 100 Shared Factors Used	85	60	-0.31	-0.58	38.93%
3	PAGE002	Is Inner Page	1	1	-0.30	-0.59	7.85%
4	CP104z	Search Result Has Publish Date	1	1	-0.28	-0.56	8.51%
5	CPZZZ200	Number of Top 200 Shared Factors Used	142	105	-0.28	-0.56	39.26%
6	ENT000a	Number of Entities Used	63	29	-0.27	-0.60	76.01%
7	LSI004	LSI Words in HTML Tag	6,636	3,222	-0.27	-0.70	0.11%
8	CPZZZ	Number of Factors Used	214	138	-0.24	-0.45	92.37%
9	ENT004	Entities in H3 Tags	24	6	-0.21	-0.51	75.03%
10	ENT009	Entities in Title Tag	8	3	-0.21	-0.49	73.72%
11	CP470	Keywords in the HTML Tag	42,438	348	-0.21	-0.47	95.31%
12	CP108	Search Result Summary Length	359	151	-0.21	-0.46	80.37%
13	CPX010	Keywords in Div Tags	21,803	218	-0.20	-0.46	94.11%
14	ENT003	Entities in H2 Tags	38	6	-0.20	-0.49	75.25%
15	CP134	Keywords in Body Tag	25,606	271	-0.20	-0.47	95.09%
16	CP161	Keywords in H1-H6 Tags	159	8	-0.20	-0.46	94.11%
17	CP157	Keywords in H1, H2, and H3 Tags	120	7	-0.20	-0.46	92.80%
18	CP129	Keywords in A Tags	5,079	45	-0.19	-0.43	94.22%
19	CP465	Keywords in P Tags	2,297	42	-0.19	-0.42	92.69%
20	CP465c	Keywords in script Tags	14,490	83	-0.19	-0.47	92.80%
21	DD015	DomDetailer Moz PA	73	44	-0.19	-0.42	39.26%
22	CP475	Term Frequency	11	5	-0.19	-0.39	91.93%
23	CP153	Keywords in H1 and H2 Tags	65	4	-0.19	-0.45	92.91%
24	CP488	Keywords in pages top 10 most used phrases	20	2	-0.19	-0.48	88.88%
25	CKWD001	Clean Keyword Density in the HTML Tag	202	5	-0.18	-0.45	86.37%
26	CP127b	Keywords in Unique A Tag HREFs	2,560	41	-0.18	-0.42	93.68%
27	CP127	Keywords in A Tag HREFs	3,423	60	-0.18	-0.42	94.44%
28	CP469	Keywords in Sentences	1,728	32	-0.18	-0.39	90.51%
29	DD008	DomDetailer Majestic Referring Domains	2,388,627	339,699	-0.18	-0.25	43.73%
30	DD010	DomDetailer Majestic Referring Subnets	79,785	15,695	-0.18	-0.25	42.75%
31	DD006	DomDetailer Majestic IPs	351,761	55,806	-0.18	-0.25	43.40%
32	CP097	Search Result Link Text Matches	12	2	-0.18	-0.46	80.81%
33	CP071	Search Result Display URL Matches	12	2	-0.18	-0.46	80.81%
34	CP375	Keywords in LI Tags	1,297	25	-0.18	-0.42	92.69%
35	CP458	Page Size Kilobytes	461	141	-0.18	-0.45	88.33%
36	CP487	Keywords in pages top 5 most used phrases	3	1	-0.18	-0.48	88.99%
37	DD005	DomDetailer Majestic CF	69	38	-0.18	-0.41	40.68%
38	ENT018	Entities in Sentences	467	106	-0.18	-0.37	96.95%
39	CP135	Body Tag Size Kilobytes	260	78	-0.18	-0.43	90.51%
40	LSI002	LSI Words in Sentences	3,263	586	-0.17	-0.37	95.53%
41	CP165	Keywords in H2 Tags	57	3	-0.17	-0.43	92.80%
42	ENT008	Entities in Meta Description Tag	13	3	-0.17	-0.44	68.48%
43	DD013	DomDetailer Moz DA	88	44	-0.17	-0.38	37.51%
44	CPXX888	Number of HTML Tags	2,719	791	-0.17	-0.41	83.64%
45	ENT001	Entities in HTML Tag	1,339	328	-0.17	-0.36	97.16%
46	CP160	Leading Keywords in H1-H6 Tags	20	2	-0.17	-0.42	91.06%
47	CP470a	Search Terms in the HTML Tag	243	8	-0.17	-0.40	86.80%
48	CP134a	Search Terms in Body Tag	193	10	-0.17	-0.38	91.71%
49	CP999	Search Result Path Matches	4	1	-0.17	-0.43	77.75%
50	CP062	Ahrefs Referring Domains	2,638	96	-0.17	-0.24	14.50%
51	CP486	Keywords in pages top 3 most used phrases	2	1	-0.17	-0.46	86.48%
52	CP061	Ahrefs Referring Class C Addresses	1,228	53	-0.17	-0.25	14.61%
53	CP113	Search Result URL Matches	7	1	-0.17	-0.43	80.15%
54	CP063	Ahrefs Referring IP Addresses	2,174	80	-0.17	-0.25	14.61%
55	GD001	Google Variation Density	351	5	-0.17	-0.42	85.82%
56	DD016	DomDetailer Moz Rank	9	5	-0.16	-0.38	36.10%
57	CP156	Leading Keywords in H1, H2, and H3 Tags	15	1	-0.16	-0.42	89.20%
58	CP481	Keywords in Title Tag	14	2	-0.16	-0.42	79.28%
59	DD012	DomDetailer Majestic TF	64	30	-0.16	-0.38	38.93%
60	CP140	Clean Text Kilobytes	78	11	-0.16	-0.35	80.81%
61	CP492b	Unabridged Word Count	14,433	1,709	-0.16	-0.35	81.68%
62	CP159a	Search Terms in H1-H6 Tags	10	1	-0.16	-0.45	87.90%
63	CP109	Search Result Summary Text Matches	48	3	-0.16	-0.45	76.77%
64	DD002	DomDetailer Facebook Shares	9,017,199	-7,061,854	-0.16	-0.24	41.66%
65	DD007	DomDetailer Majestic Links	203,933,348	6,916,038	-0.16	-0.19	41.66%
66	CPX003	Keywords in Main Tags	5,112	59	-0.16	-0.44	86.48%
67	CPXR018	Keywords in Nav Tags	5,533	47	-0.16	-0.39	89.20%
68	CP067	Ahrefs Text Backlinks	249,295	6,759	-0.16	-0.20	14.72%
69	CP468	Number of Sentences	217	59	-0.16	-0.35	81.90%
70	CP471	Keywords in Span Tags	634	12	-0.16	-0.39	88.77%
71	CP054	Ahrefs NoFollow Backlinks	117,683	2,350	-0.16	-0.22	14.39%
72	QS003	Number of Questions	23	5	-0.16	-0.38	84.84%
73	CP002	Ahrefs Backlinks	249,640	6,773	-0.16	-0.20	14.72%
74	CP064	Ahrefs Referring Pages	249,641	6,773	-0.16	-0.20	14.72%
75	DD014	DomDetailer Moz Links	138,462,603	15,452,929	-0.16	-0.26	42.31%
76	ENT010	Title Tag Has Entities	1	1	-0.16	-0.41	61.18%
77	CP146	Keywords in the First 100 Words	202	9	-0.16	-0.41	83.32%
78	CP425	Number of HTTPS Links	404	128	-0.16	-0.35	82.12%
79	CP124a	Keywords in Absolute URLs	5,590	63	-0.16	-0.38	89.75%
80	CP492	Word Count	5,180	1,485	-0.16	-0.31	79.72%
81	CP410	Number of DoFollow Links	389	128	-0.16	-0.35	81.79%
82	CP137	Keywords in the Canonical URL	5	2	-0.16	-0.40	86.15%
83	ENT002	Entities in H1 Tags	5	2	-0.16	-0.38	69.03%
84	CP169	Keywords in H3 Tags	59	3	-0.16	-0.40	90.51%
85	CP381	Keywords in Meta Descriptions	39	2	-0.16	-0.41	83.10%
86	ENT005	Entities in H4 Tags	23	2	-0.15	-0.43	72.30%
87	CP431	Number of Internal Links	400	115	-0.15	-0.35	81.35%
88	CP128	Keywords in Alt Attributes	223	6	-0.15	-0.36	89.53%
89	CP435	Number of Links	409	132	-0.15	-0.34	82.01%
90	ENT013	Has Entities in H2 Tags	1	1	-0.15	-0.46	68.27%
91	CP059	Ahrefs Rank	31	10	-0.15	-0.29	12.87%
92	CPXR24	Number of P Tags	156	36	-0.15	-0.36	85.17%
93	LSI001	LSI Words in Title Tag	14	5	-0.15	-0.36	91.82%
94	CP072	Search Result Document Matches	5	1	-0.15	-0.40	73.50%
95	DD011	DomDetailer Majestic Referring .gov Links	29,753,663	3,581,940	-0.15	-0.26	38.39%
96	CP476	TF/IDF	1	1	-0.15	-0.43	79.93%
97	CPXR003	Number of Heading Tags	48	20	-0.15	-0.36	85.71%
98	CP358	Inline Javascript Kilobytes	128	29	-0.15	-0.36	85.06%
99	CP004	Ahrefs Dofollow Backlinks	131,793	4,489	-0.15	-0.21	14.50%
100	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.45	67.50%
101	CP383	Keywords in Meta OpenGraph Description	35	2	-0.15	-0.39	82.55%
102	CP355	Keywords in ID Attributes	370	3	-0.15	-0.37	84.73%
103	PAGE009	Number of Prices	424	29	-0.14	-0.33	32.06%
104	LSI006	LSI Words in H2 Tags	77	15	-0.14	-0.35	95.20%
105	CP426	Number of Images	97	24	-0.14	-0.34	82.99%
106	CP353	Head Size Kilobytes	126	43	-0.14	-0.39	82.22%
107	CP374	Keywords in the last 100 words	200	5	-0.14	-0.38	82.66%
108	CP152	Keywords in H1 Tags	8	1	-0.14	-0.35	81.90%
109	CP427	Number of Images with Alt Text	65	16	-0.14	-0.34	84.51%
110	CP391	Number of Absolute URLs	351	127	-0.14	-0.34	82.77%
111	ENT012	Has Entities in H1 Tags	1	1	-0.14	-0.41	64.01%
112	CP357	Inline CSS Kilobytes	102	32	-0.14	-0.40	82.44%
113	QS004	Number of Questions In Headings	7	1	-0.14	-0.37	31.95%
114	CP469a	Search Terms in Sentences	31	2	-0.14	-0.33	88.99%
115	GD004	Google Density Exact Matches	34	2	-0.14	-0.37	70.12%
116	CPXR006	Number of H3 Tags	22	7	-0.14	-0.35	83.86%
117	QS012	Headings Has Question	1	0	-0.14	-0.42	80.04%
118	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.41	58.02%
119	CP104b	Search Result Publish Date	2,007,990,746	1,956,489,554	-0.14	-0.37	41.77%
120	CPX013	Keywords in Footer Tags	2,347	19	-0.14	-0.36	86.48%
121	CP385	Keywords in Meta OpenGraph Content	6	1	-0.14	-0.39	80.15%
122	CP099	Search Result Number of Dirs in Path	5	2	-0.14	-0.35	58.89%
123	CP150a2	Search Terms in H2 Tags	5	0	-0.14	-0.38	87.46%
124	CP164	Leading Keywords in H2 Tags	6	1	-0.13	-0.37	86.04%
125	CP472	Keywords making whole Span Tags	18	1	-0.13	-0.35	84.08%
126	CP473	Keywords in Strong Tags	68	3	-0.13	-0.35	83.32%
127	CP484	Leading Keywords in Title Tag	1	0	-0.13	-0.41	76.77%
128	CPXR005	Number of H2 Tags	14	6	-0.13	-0.33	85.17%
129	QS007	Number of Questions In H3 Tags	3	1	-0.13	-0.33	81.03%
130	CP151	Leading Keywords in H1 Tags	1	0	-0.13	-0.38	79.06%
131	CP158	Keywords making whole H1-H6 Tags	5	0	-0.13	-0.40	77.54%
132	CP147	Flesch Kincaid Reading Ease	131	103	-0.13	-0.28	26.83%
133	CP424	Number of HREF Lang Tags	16	1	-0.13	-0.38	74.59%
134	CP413	Number of External Links	68	17	-0.13	-0.31	76.99%
135	CP376	Keywords making whole LI Tags	4	1	-0.13	-0.36	83.53%
136	GD003	Google Density Variations	5,765	49	-0.13	-0.35	78.52%
137	CP114	Search Result Uses HTTPS	1	1	-0.13	-0.38	64.12%
138	LSI007	LSI Words in H3 Tags	62	15	-0.13	-0.33	92.80%
139	CP377	Load Time Milliseconds	45,255	2,068	-0.13	-0.30	71.21%
140	CP467	Keywords in Section Tags	896	21	-0.13	-0.36	86.37%
141	CP154	Keywords making whole H1, H2, and H3 Tags	1	0	-0.13	-0.39	73.61%
142	CPJLDxSA	Number Of JSON-LD Types	51	8	-0.13	-0.34	81.24%
143	CP407	Number of Bytes to First Match	9,972,428	506,945	-0.13	-0.30	62.92%
144	QS006	Number of Questions In H2 Tags	4	1	-0.13	-0.35	82.88%
145	CP126a	Search Terms in A Tags	45	2	-0.13	-0.36	87.24%
146	LSI003	LSI Words in Meta Description Tag	41	9	-0.13	-0.32	88.22%
147	CP477	Keywords in Title Attributes	325	7	-0.13	-0.34	86.37%
148	CP112	Search Result URL Length	100	56	-0.13	-0.32	45.80%
149	CP177	Keywords in H4-H6 Tags	21	2	-0.13	-0.35	84.73%
150	CP168	Leading Keywords in H3 Tags	8	0	-0.13	-0.35	82.12%
151	CP130	Keywords in Article Tags	843	20	-0.13	-0.37	76.01%
152	CP125	Keywords making whole A Tags	6	1	-0.13	-0.34	86.26%
153	CP019	Ahrefs Has DoFollow Backlinks	1	0	-0.13	-0.33	14.29%
154	CP045	Ahrefs Has Text Backlinks	1	0	-0.12	-0.33	14.18%
155	CP460	Percentage of DoFollow Internal Links	93	78	-0.12	-0.33	73.28%
156	CP461	Percentage of DoFollow Links	100	92	-0.12	-0.31	70.12%
157	ENT015	Has Entities in H4 Tags	1	0	-0.12	-0.39	61.29%
158	CP483a	Search Terms in the Title Tag	2	0	-0.12	-0.36	83.10%
159	CP017	Ahrefs Has Backlinks	1	0	-0.12	-0.32	14.29%
160	CP479	Title Has Sales Words	1	0	-0.12	-0.38	74.37%
161	CP409	Number of DoFollow External Links	58	15	-0.12	-0.28	77.21%
162	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.12	-0.32	13.74%
163	BYTES01	Bytes To First P Tag	81,393	53,286	-0.12	-0.37	69.57%
164	CP173	Keywords in H4 Tags	14	1	-0.12	-0.35	83.53%
165	CP481b	Word Count in Meta Description Tag	46	20	-0.12	-0.32	69.57%
166	CP439	Number of NoFollow Externa Links	21	2	-0.12	-0.33	77.64%
167	CP479ii	Title Has Sentiment Words	1	0	-0.12	-0.37	73.72%
168	ENT006	Entities in H5 Tags	4	1	-0.12	-0.34	63.79%
169	CPJLD011	Has JSON-LD Answer	1	0	-0.12	-0.38	68.48%
170	CPJLD217	Has JSON-LD Question	1	0	-0.12	-0.38	68.70%
171	CP485	Keywords in pages most used phrase	2	0	-0.12	-0.37	80.37%
172	CP313	Has Privacy Policy	1	1	-0.12	-0.38	72.19%
173	CP380	Meta Description Length	264	124	-0.12	-0.31	70.12%
174	CP319	Has Schema Markup	1	1	-0.12	-0.37	73.28%
175	CP050	Ahrefs Internal Links	330	69	-0.12	-0.25	14.29%
176	CP225	Has Meta Description	1	1	-0.12	-0.37	63.36%
177	CP440	Number of NoFollow Links	30	4	-0.12	-0.29	75.90%
178	CP479b	Title Has Year	1	0	-0.12	-0.35	71.54%
179	CP451	Number of US Phone Numbers	67	8	-0.12	-0.29	80.81%
180	LSI005	LSI Words in H1 Tags	13	4	-0.11	-0.27	88.88%
181	CP106	Search Result Summary Has Ellipsis	1	1	-0.11	-0.37	50.60%
182	CP150a	Search Terms in H1 Tags	1	0	-0.11	-0.34	81.79%
183	CP139	Keywords in Class Attributes	6,663	35	-0.11	-0.32	78.08%
184	DD001	DomDetailer Facebook Comments	462	61	-0.11	-0.29	37.73%
185	CPXR007	Number of H4 Tags	16	4	-0.11	-0.30	78.19%
186	CPX005	Keywords in Aside Tags	508	5	-0.11	-0.34	72.85%
187	CP204	Has Canonical URL	1	1	-0.11	-0.35	72.30%
188	CP181	Keywords in H5 Tags	8	0	-0.11	-0.32	78.84%
189	CP208	Has Copyright	1	1	-0.11	-0.36	66.52%
190	CPXR002	Number of HTML Comments	122	25	-0.11	-0.30	75.14%
191	CP148	Flesch Kincaid Reading Grade	8	4	-0.11	-0.26	24.75%
192	CP444	Number of Social Accounts	5	1	-0.11	-0.31	71.10%
193	CP082	Search Result Has Params	1	0	-0.11	-0.37	47.66%
194	CPJLD127	Has JSON-LD ItemList	1	0	-0.11	-0.34	42.64%
195	CP354	Keywords in Host Citations	1,217	8	-0.11	-0.32	79.72%
196	CPXR011	Keywords in Button Tags	1,219	4	-0.11	-0.33	79.72%
197	CP428	Number of Images without Alt Text	49	9	-0.11	-0.28	73.61%
198	CP414	Number of Facebook Accounts	3	1	-0.11	-0.31	70.67%
199	QS008	Number of Questions In H4 Tags	2	0	-0.11	-0.35	67.50%
200	CP430	Number of Instagram Pages	7	1	-0.11	-0.29	70.56%

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