Top SEO Factors




Top SEO Factors - 2022-01-24      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-01-24 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1CPZZZ50Number of Top 50 Shared Factors Used4226-0.31-0.5812.71%
2CPZZZ100Number of Top 100 Shared Factors Used8354-0.30-0.5812.71%
3CPZZZ200Number of Top 200 Shared Factors Used14297-0.28-0.5812.45%
4PAGE002Is Inner Page11-0.28-0.560.89%
5ENT000aNumber of Entities Used6230-0.27-0.5978.78%
6LSI004LSI Words in HTML Tag6,6363,222-0.27-0.700.13%
7CP104zSearch Result Has Publish Date11-0.24-0.502.16%
8CPZZZNumber of Factors Used205142-0.23-0.4392.88%
9CP108Search Result Summary Length359155-0.21-0.4787.67%
10ENT004Entities in H3 Tags266-0.21-0.5077.38%
11ENT009Entities in Title Tag73-0.21-0.4873.82%
12CP161Keywords in H1-H6 Tags1599-0.20-0.4793.90%
13CP470Keywords in the HTML Tag42,438342-0.20-0.4695.30%
14CP157Keywords in H1, H2, and H3 Tags1227-0.20-0.4693.14%
15ENT003Entities in H2 Tags386-0.20-0.4878.14%
16CPX010Keywords in Div Tags18,007221-0.20-0.4694.03%
17CP134Keywords in Body Tag25,606286-0.20-0.4794.54%
18CP488Keywords in pages top 10 most used phrases222-0.20-0.4987.17%
19CP153Keywords in H1 and H2 Tags655-0.20-0.4693.27%
20CP475Term Frequency115-0.19-0.3993.01%
21CP129Keywords in A Tags2,69241-0.19-0.4393.65%
22CP127bKeywords in Unique A Tag HREFs1,91441-0.19-0.4594.28%
23CP127Keywords in A Tag HREFs2,68461-0.19-0.4495.81%
24CP487Keywords in pages top 5 most used phrases101-0.19-0.4987.42%
25CP465cKeywords in script Tags9,43478-0.19-0.4894.54%
26CKWD001Clean Keyword Density in the HTML Tag2046-0.19-0.4684.75%
27CP465Keywords in P Tags2,29747-0.19-0.4192.25%
28CP109Search Result Summary Text Matches483-0.18-0.4982.72%
29CP165Keywords in H2 Tags573-0.18-0.4493.65%
30CP113Search Result URL Matches372-0.18-0.4582.34%
31CP061Ahrefs Referring Class C Addresses1,22867-0.18-0.2813.09%
32CP999Search Result Path Matches291-0.18-0.4580.18%
33CP062Ahrefs Referring Domains2,638125-0.18-0.2812.96%
34CP063Ahrefs Referring IP Addresses2,174108-0.18-0.2813.09%
35CP469Keywords in Sentences1,72833-0.18-0.3790.22%
36CP486Keywords in pages top 3 most used phrases61-0.18-0.4984.75%
37CP134aSearch Terms in Body Tag21712-0.18-0.3990.34%
38CP375Keywords in LI Tags1,29726-0.18-0.4091.74%
39CP159aSearch Terms in H1-H6 Tags101-0.18-0.4787.04%
40CP470aSearch Terms in the HTML Tag2969-0.18-0.4084.24%
41CP071Search Result Display URL Matches122-0.18-0.4479.03%
42CP097Search Result Link Text Matches122-0.18-0.4479.03%
43LSI002LSI Words in Sentences3,188611-0.18-0.3694.79%
44ENT018Entities in Sentences486111-0.18-0.3797.59%
45CP067Ahrefs Text Backlinks1,397,81528,276-0.17-0.2412.96%
46PAGE009Number of Prices7830-0.17-0.4110.17%
47CP064Ahrefs Referring Pages1,397,83528,307-0.17-0.2412.96%
48CP002Ahrefs Backlinks1,397,83828,307-0.17-0.2412.96%
49CP160Leading Keywords in H1-H6 Tags342-0.17-0.4390.22%
50CP458Page Size Kilobytes461142-0.17-0.4587.04%
51CP054Ahrefs NoFollow Backlinks118,9263,663-0.17-0.2613.21%
52CP135Body Tag Size Kilobytes26080-0.17-0.4389.45%
53CPX003Keywords in Main Tags8,69079-0.17-0.4788.56%
54CP137Keywords in the Canonical URL52-0.17-0.4386.15%
55CPXX888Number of HTML Tags2,719800-0.17-0.4180.56%
56CP146Keywords in the First 100 Words20710-0.17-0.4480.05%
57CP481Keywords in Title Tag142-0.17-0.4375.98%
58CP156Leading Keywords in H1, H2, and H3 Tags262-0.17-0.4289.20%
59GD001Google Variation Density3425-0.17-0.4381.70%
60ENT008Entities in Meta Description Tag103-0.17-0.4468.36%
61CP059Ahrefs Rank3310-0.17-0.3310.80%
62CP492bUnabridged Word Count5,3261,721-0.16-0.3482.34%
63CP140Clean Text Kilobytes2911-0.16-0.3481.58%
64ENT002Entities in H1 Tags52-0.16-0.3868.36%
65CP471Keywords in Span Tags44412-0.16-0.3987.67%
66CP004Ahrefs Dofollow Backlinks1,392,34424,890-0.16-0.2412.71%
67ENT001Entities in HTML Tag1,515351-0.16-0.3496.44%
68CP072Search Result Document Matches271-0.16-0.4274.71%
69DD008DomDetailer Majestic Referring Domains2,329,097306,336-0.16-0.2129.35%
70DD010DomDetailer Majestic Referring Subnets58,56712,698-0.16-0.2028.97%
71DD006DomDetailer Majestic IPs282,29547,350-0.16-0.2029.22%
72CP492Word Count3,6471,381-0.16-0.3379.92%
73LSI001LSI Words in Title Tag145-0.16-0.3790.09%
74DD015DomDetailer Moz PA6539-0.16-0.3626.94%
75CP381Keywords in Meta Descriptions392-0.16-0.4381.83%
76CP124aKeywords in Absolute URLs5,59066-0.16-0.3890.72%
77CP169Keywords in H3 Tags743-0.16-0.4089.83%
78CP374Keywords in the last 100 words2076-0.16-0.4180.05%
79CPXR018Keywords in Nav Tags5,53348-0.16-0.3988.69%
80CPXR24Number of P Tags15636-0.16-0.3583.48%
81QS003Number of Questions175-0.15-0.3883.23%
82ENT005Entities in H4 Tags132-0.15-0.4273.95%
83CP431Number of Internal Links302114-0.15-0.3480.69%
84CP425Number of HTTPS Links314127-0.15-0.3482.08%
85ENT010Title Tag Has Entities11-0.15-0.3958.20%
86LSI006LSI Words in H2 Tags9616-0.15-0.3795.17%
87CP468Number of Sentences18056-0.15-0.3280.05%
88CP410Number of DoFollow Links302127-0.15-0.3481.45%
89CP358Inline Javascript Kilobytes12030-0.15-0.3784.24%
90CP435Number of Links316131-0.15-0.3482.34%
91CP476TF/IDF11-0.15-0.4478.14%
92GD004Google Density Exact Matches392-0.15-0.3767.73%
93CP150a2Search Terms in H2 Tags40-0.15-0.4187.17%
94CPXR003Number of Heading Tags4821-0.15-0.3785.64%
95CP355Keywords in ID Attributes5324-0.15-0.3884.37%
96DD005DomDetailer Majestic CF5733-0.15-0.3627.83%
97CP353Head Size Kilobytes12644-0.15-0.4077.89%
98CP484Leading Keywords in Title Tag10-0.15-0.4373.70%
99ENT014Has Entities in H3 Tags11-0.15-0.4467.73%
100CP128Keywords in Alt Attributes1267-0.15-0.3388.44%
101ENT013Has Entities in H2 Tags11-0.15-0.4469.63%
102CP483aSearch Terms in the Title Tag20-0.15-0.4082.08%
103DD013DomDetailer Moz DA7637-0.15-0.3225.67%
104CP376Keywords making whole LI Tags41-0.14-0.3783.48%
105CP099Search Result Number of Dirs in Path32-0.14-0.3863.66%
106CP151Leading Keywords in H1 Tags20-0.14-0.4075.60%
107CP383Keywords in Meta OpenGraph Description442-0.14-0.3879.80%
108CP152Keywords in H1 Tags81-0.14-0.3478.91%
109DD012DomDetailer Majestic TF5425-0.14-0.3226.05%
110CP164Leading Keywords in H2 Tags91-0.14-0.3988.06%
111DD002DomDetailer Facebook Shares9,017,199-7,878,273-0.14-0.2127.83%
112CP424Number of HREF Lang Tags151-0.14-0.4170.52%
113PAGE006Is Category Page10-0.14-0.396.35%
114CP472Keywords making whole Span Tags181-0.14-0.3484.37%
115CPX013Keywords in Footer Tags2,34719-0.14-0.3784.50%
116CP158Keywords making whole H1-H6 Tags50-0.14-0.4276.75%
117CPXR006Number of H3 Tags197-0.14-0.3583.74%
118LSI007LSI Words in H3 Tags7215-0.14-0.3492.12%
119CP473Keywords in Strong Tags1103-0.14-0.3583.74%
120ENT012Has Entities in H1 Tags11-0.14-0.4063.15%
121QS004Number of Questions In Headings51-0.14-0.3627.19%
122CP154Keywords making whole H1, H2, and H3 Tags10-0.14-0.4272.43%
123CP357Inline CSS Kilobytes10232-0.14-0.4079.16%
124DD016DomDetailer Moz Rank84-0.14-0.3225.29%
125CP469aSearch Terms in Sentences312-0.14-0.3287.29%
126CP391Number of Absolute URLs461131-0.14-0.3279.16%
127CP177Keywords in H4-H6 Tags372-0.14-0.3884.12%
128LSI003LSI Words in Meta Description Tag259-0.14-0.3583.35%
129QS007Number of Questions In H3 Tags31-0.14-0.3481.96%
130CP019Ahrefs Has DoFollow Backlinks10-0.14-0.3612.96%
131CP385Keywords in Meta OpenGraph Content111-0.14-0.3976.24%
132CPJLDxSANumber Of JSON-LD Types479-0.14-0.3581.45%
133CP050Ahrefs Internal Links32576-0.14-0.2713.09%
134GD003Google Density Variations5,54553-0.13-0.3673.70%
135QS012Headings Has Question10-0.13-0.4279.03%
136CP426Number of Images8425-0.13-0.3277.13%
137DD007DomDetailer Majestic Links100,623,6164,527,732-0.13-0.1427.19%
138CP125Keywords making whole A Tags51-0.13-0.3584.75%
139CP126aSearch Terms in A Tags492-0.13-0.3885.51%
140CP427Number of Images with Alt Text6516-0.13-0.3178.53%
141CP377Load Time Milliseconds21,4931,868-0.13-0.3168.87%
142DD014DomDetailer Moz Links138,462,60315,041,352-0.13-0.2029.35%
143CP112Search Result URL Length9256-0.13-0.3448.67%
144CP407Number of Bytes to First Match3,595,044461,565-0.13-0.3263.79%
145CP150aSearch Terms in H1 Tags10-0.13-0.3681.32%
146CP173Keywords in H4 Tags271-0.13-0.3883.23%
147QS006Number of Questions In H2 Tags41-0.13-0.3479.29%
148CP467Keywords in Section Tags89624-0.13-0.3784.24%
149CPXR005Number of H2 Tags216-0.13-0.3285.90%
150ENT011Meta Description Tag Has Entities11-0.13-0.4058.20%
151CP485Keywords in pages most used phrase20-0.13-0.4075.73%
152CP477Keywords in Title Attributes1747-0.13-0.3382.85%
153CP038Ahrefs Has NoFollow Backlinks10-0.13-0.3312.07%
154CP070Ahrefs Word Count3,452873-0.13-0.279.66%
155CP130Keywords in Article Tags84325-0.13-0.3776.75%
156CP413Number of External Links6418-0.13-0.3076.11%
157CP168Leading Keywords in H3 Tags161-0.13-0.3578.40%
158CP045Ahrefs Has Text Backlinks10-0.13-0.3412.83%
159LSI005LSI Words in H1 Tags134-0.13-0.2986.02%
160CPJLD127Has JSON-LD ItemList10-0.13-0.3843.71%
161CP114Search Result Uses HTTPS11-0.12-0.3662.26%
162CP479Title Has Sales Words10-0.12-0.3872.94%
163BYTES01Bytes To First P Tag82,21754,224-0.12-0.3865.69%
164CP104bSearch Result Publish Date2,007,281,7261,960,185,767-0.12-0.3546.38%
165CP017Ahrefs Has Backlinks10-0.12-0.3313.21%
166ENT006Entities in H5 Tags81-0.12-0.3661.50%
167CP479iiTitle Has Sentiment Words10-0.12-0.3871.92%
168CPJLD011Has JSON-LD Answer10-0.12-0.3968.87%
169CPJLD217Has JSON-LD Question10-0.12-0.3968.61%
170CP147Flesch Kincaid Reading Ease159102-0.12-0.2820.33%
171CP082Search Result Has Params10-0.12-0.4044.98%
172CP181Keywords in H5 Tags100-0.12-0.3473.95%
173CP479bTitle Has Year10-0.12-0.3670.14%
174CPXR008Number of H5 Tags61-0.12-0.3374.33%
175DD011DomDetailer Majestic Referring .gov Links25,469,1133,233,030-0.12-0.2224.90%
176CP451Number of US Phone Numbers2249-0.12-0.2979.03%
177CP460Percentage of DoFollow Internal Links9379-0.12-0.3267.73%
178CPXR007Number of H4 Tags164-0.12-0.3277.00%
179CP139Keywords in Class Attributes5,00632-0.12-0.3278.02%
180CP409Number of DoFollow External Links5415-0.12-0.2776.87%
181CP208Has Copyright11-0.12-0.3866.20%
182CP439Number of NoFollow Externa Links203-0.12-0.3175.60%
183CP481bWord Count in Meta Description Tag8321-0.12-0.3264.29%
184ENT015Has Entities in H4 Tags10-0.12-0.3861.88%
185CP313Has Privacy Policy11-0.12-0.3872.17%
186CP414Number of Facebook Accounts31-0.12-0.3365.44%
187CP204Has Canonical URL11-0.12-0.3767.98%
188CP380Meta Description Length507126-0.12-0.3264.29%
189CPX005Keywords in Aside Tags1,7859-0.12-0.3474.33%
190CPXR011Keywords in Button Tags4422-0.11-0.3476.37%
191CP225Has Meta Description11-0.11-0.3762.39%
192LSI008LSI Words in H4 Tags337-0.11-0.3185.13%
193CP444Number of Social Accounts101-0.11-0.3368.11%
194CP440Number of NoFollow Links345-0.11-0.2874.59%
195CP005Ahrefs Domain Rating7224-0.11-0.2710.29%
196PAGE010Number of Schema Products20-0.11-0.394.70%
197CP150a3Search Terms in H3 Tags30-0.11-0.3586.66%
198CP142Keywords in Em Tags230-0.11-0.3173.57%
199CP131Average Words Per Sentence20635-0.11-0.2469.50%
200CP007Ahrefs External Links42718-0.11-0.2112.71%


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