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Top SEO Factors - 2022-01-25      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-01-25 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	42	26	-0.31	-0.57	14.05%
2	CPZZZ100	Number of Top 100 Shared Factors Used	83	54	-0.30	-0.58	14.05%
3	PAGE002	Is Inner Page	1	1	-0.29	-0.56	1.87%
4	CPZZZ200	Number of Top 200 Shared Factors Used	142	98	-0.28	-0.57	13.93%
5	ENT000a	Number of Entities Used	62	30	-0.27	-0.59	78.73%
6	LSI004	LSI Words in HTML Tag	6,636	3,222	-0.27	-0.70	0.12%
7	CP104z	Search Result Has Publish Date	1	1	-0.25	-0.51	2.99%
8	CPZZZ	Number of Factors Used	205	142	-0.23	-0.43	92.79%
9	CP108	Search Result Summary Length	359	155	-0.21	-0.47	87.44%
10	ENT004	Entities in H3 Tags	26	6	-0.21	-0.49	77.49%
11	ENT009	Entities in Title Tag	7	3	-0.21	-0.48	74.00%
12	CP161	Keywords in H1-H6 Tags	159	9	-0.20	-0.47	94.03%
13	CP470	Keywords in the HTML Tag	42,438	339	-0.20	-0.46	95.40%
14	CP157	Keywords in H1, H2, and H3 Tags	122	7	-0.20	-0.46	93.28%
15	ENT003	Entities in H2 Tags	38	6	-0.20	-0.48	78.23%
16	CPX010	Keywords in Div Tags	18,007	219	-0.20	-0.46	94.15%
17	CP134	Keywords in Body Tag	25,606	283	-0.20	-0.47	94.65%
18	CP153	Keywords in H1 and H2 Tags	65	5	-0.19	-0.46	93.16%
19	CP488	Keywords in pages top 10 most used phrases	22	2	-0.19	-0.49	87.31%
20	CP475	Term Frequency	11	5	-0.19	-0.39	93.16%
21	CP129	Keywords in A Tags	2,692	40	-0.19	-0.43	93.78%
22	CP127b	Keywords in Unique A Tag HREFs	1,914	41	-0.19	-0.45	94.40%
23	CP127	Keywords in A Tag HREFs	2,684	60	-0.19	-0.44	95.90%
24	CKWD001	Clean Keyword Density in the HTML Tag	204	6	-0.19	-0.46	84.58%
25	CP465c	Keywords in script Tags	9,434	78	-0.19	-0.48	94.40%
26	CP487	Keywords in pages top 5 most used phrases	10	1	-0.19	-0.49	87.56%
27	CP465	Keywords in P Tags	2,297	47	-0.19	-0.41	92.41%
28	CP109	Search Result Summary Text Matches	48	3	-0.18	-0.49	82.71%
29	CP165	Keywords in H2 Tags	57	3	-0.18	-0.44	93.53%
30	CP113	Search Result URL Matches	37	2	-0.18	-0.45	82.59%
31	CP061	Ahrefs Referring Class C Addresses	1,228	65	-0.18	-0.28	13.31%
32	CP999	Search Result Path Matches	29	1	-0.18	-0.45	80.60%
33	CP062	Ahrefs Referring Domains	2,638	122	-0.18	-0.27	13.18%
34	CP469	Keywords in Sentences	1,728	33	-0.18	-0.37	90.30%
35	CP063	Ahrefs Referring IP Addresses	2,174	105	-0.18	-0.27	13.31%
36	CP134a	Search Terms in Body Tag	217	12	-0.18	-0.39	90.67%
37	CP375	Keywords in LI Tags	1,297	25	-0.18	-0.40	91.92%
38	CP486	Keywords in pages top 3 most used phrases	6	1	-0.18	-0.49	84.70%
39	CP470a	Search Terms in the HTML Tag	296	9	-0.18	-0.40	84.58%
40	CP159a	Search Terms in H1-H6 Tags	10	1	-0.18	-0.47	87.56%
41	ENT018	Entities in Sentences	486	112	-0.18	-0.38	97.51%
42	CP097	Search Result Link Text Matches	12	2	-0.18	-0.44	79.10%
43	CP071	Search Result Display URL Matches	12	2	-0.18	-0.44	79.10%
44	LSI002	LSI Words in Sentences	3,188	610	-0.17	-0.36	94.90%
45	CP067	Ahrefs Text Backlinks	1,397,815	27,266	-0.17	-0.24	13.18%
46	CP064	Ahrefs Referring Pages	1,397,835	27,296	-0.17	-0.24	13.18%
47	CP002	Ahrefs Backlinks	1,397,838	27,296	-0.17	-0.24	13.18%
48	CP160	Leading Keywords in H1-H6 Tags	34	2	-0.17	-0.43	90.17%
49	CP458	Page Size Kilobytes	461	142	-0.17	-0.45	87.06%
50	CP135	Body Tag Size Kilobytes	260	80	-0.17	-0.43	89.55%
51	CP054	Ahrefs NoFollow Backlinks	118,926	3,534	-0.17	-0.26	13.43%
52	CPXX888	Number of HTML Tags	2,719	798	-0.17	-0.41	80.72%
53	CPX003	Keywords in Main Tags	8,690	79	-0.17	-0.47	88.43%
54	CP137	Keywords in the Canonical URL	5	2	-0.17	-0.43	86.32%
55	CP156	Leading Keywords in H1, H2, and H3 Tags	26	2	-0.17	-0.42	89.18%
56	CP146	Keywords in the First 100 Words	207	10	-0.17	-0.44	80.10%
57	GD001	Google Variation Density	342	5	-0.17	-0.42	81.84%
58	CP481	Keywords in Title Tag	14	2	-0.17	-0.43	76.24%
59	PAGE009	Number of Prices	78	29	-0.17	-0.39	11.69%
60	DD015	DomDetailer Moz PA	65	39	-0.17	-0.37	27.86%
61	DD008	DomDetailer Majestic Referring Domains	2,329,097	302,715	-0.17	-0.22	30.10%
62	DD010	DomDetailer Majestic Referring Subnets	58,567	12,880	-0.17	-0.21	29.73%
63	ENT008	Entities in Meta Description Tag	10	3	-0.17	-0.44	68.41%
64	DD006	DomDetailer Majestic IPs	282,295	47,499	-0.17	-0.21	29.98%
65	CP492b	Unabridged Word Count	5,326	1,721	-0.17	-0.34	82.59%
66	CP059	Ahrefs Rank	33	10	-0.16	-0.33	11.07%
67	CP140	Clean Text Kilobytes	29	11	-0.16	-0.34	81.84%
68	ENT002	Entities in H1 Tags	5	2	-0.16	-0.38	68.66%
69	ENT001	Entities in HTML Tag	1,515	354	-0.16	-0.34	96.39%
70	CP471	Keywords in Span Tags	444	12	-0.16	-0.39	87.94%
71	CP072	Search Result Document Matches	27	1	-0.16	-0.42	75.12%
72	CP004	Ahrefs Dofollow Backlinks	1,392,344	23,988	-0.16	-0.24	12.94%
73	CP492	Word Count	3,647	1,385	-0.16	-0.32	80.22%
74	LSI001	LSI Words in Title Tag	14	5	-0.16	-0.37	90.05%
75	CP381	Keywords in Meta Descriptions	39	2	-0.16	-0.42	82.21%
76	CP124a	Keywords in Absolute URLs	5,590	66	-0.16	-0.38	91.04%
77	CP169	Keywords in H3 Tags	74	3	-0.16	-0.40	89.68%
78	CPXR24	Number of P Tags	156	36	-0.16	-0.35	83.58%
79	CPXR018	Keywords in Nav Tags	5,533	48	-0.16	-0.38	88.68%
80	QS003	Number of Questions	17	5	-0.15	-0.38	83.33%
81	CP374	Keywords in the last 100 words	207	6	-0.15	-0.40	80.47%
82	DD013	DomDetailer Moz DA	76	38	-0.15	-0.33	26.74%
83	DD005	DomDetailer Majestic CF	57	34	-0.15	-0.37	28.61%
84	ENT005	Entities in H4 Tags	13	2	-0.15	-0.42	74.13%
85	CP431	Number of Internal Links	302	114	-0.15	-0.34	80.97%
86	CP425	Number of HTTPS Links	314	127	-0.15	-0.34	82.34%
87	CP468	Number of Sentences	180	56	-0.15	-0.32	80.35%
88	CP410	Number of DoFollow Links	302	127	-0.15	-0.34	81.72%
89	ENT010	Title Tag Has Entities	1	1	-0.15	-0.39	58.71%
90	LSI006	LSI Words in H2 Tags	96	16	-0.15	-0.37	95.15%
91	CP435	Number of Links	316	131	-0.15	-0.34	82.59%
92	CP358	Inline Javascript Kilobytes	120	30	-0.15	-0.37	84.33%
93	CP476	TF/IDF	1	1	-0.15	-0.44	78.61%
94	GD004	Google Density Exact Matches	39	2	-0.15	-0.37	67.91%
95	CPXR003	Number of Heading Tags	48	21	-0.15	-0.37	85.82%
96	CP150a2	Search Terms in H2 Tags	4	0	-0.15	-0.41	87.44%
97	CP355	Keywords in ID Attributes	532	4	-0.15	-0.38	84.45%
98	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.44	67.91%
99	ENT013	Has Entities in H2 Tags	1	1	-0.15	-0.45	69.90%
100	DD002	DomDetailer Facebook Shares	9,017,199	-7,537,101	-0.15	-0.22	28.61%
101	DD012	DomDetailer Majestic TF	54	25	-0.15	-0.33	26.87%
102	CP484	Leading Keywords in Title Tag	1	0	-0.15	-0.43	74.13%
103	DD016	DomDetailer Moz Rank	8	4	-0.15	-0.34	26.24%
104	CP353	Head Size Kilobytes	126	44	-0.15	-0.40	78.11%
105	CP128	Keywords in Alt Attributes	126	7	-0.15	-0.33	88.31%
106	CP483a	Search Terms in the Title Tag	2	0	-0.14	-0.39	82.09%
107	CP099	Search Result Number of Dirs in Path	3	2	-0.14	-0.38	64.18%
108	CP151	Leading Keywords in H1 Tags	2	0	-0.14	-0.40	75.75%
109	CP376	Keywords making whole LI Tags	4	1	-0.14	-0.37	83.46%
110	CP383	Keywords in Meta OpenGraph Description	44	2	-0.14	-0.38	79.85%
111	CP152	Keywords in H1 Tags	8	1	-0.14	-0.34	79.10%
112	CP164	Leading Keywords in H2 Tags	9	1	-0.14	-0.39	87.94%
113	DD007	DomDetailer Majestic Links	100,623,616	4,506,985	-0.14	-0.14	27.99%
114	CP424	Number of HREF Lang Tags	15	1	-0.14	-0.40	71.14%
115	CP158	Keywords making whole H1-H6 Tags	5	0	-0.14	-0.42	76.62%
116	QS004	Number of Questions In Headings	5	1	-0.14	-0.36	27.36%
117	CP472	Keywords making whole Span Tags	18	1	-0.14	-0.34	84.45%
118	CPXR006	Number of H3 Tags	19	7	-0.14	-0.35	83.58%
119	CPX013	Keywords in Footer Tags	2,347	19	-0.14	-0.37	84.33%
120	LSI007	LSI Words in H3 Tags	72	15	-0.14	-0.34	92.04%
121	ENT012	Has Entities in H1 Tags	1	1	-0.14	-0.40	63.56%
122	CP473	Keywords in Strong Tags	110	3	-0.14	-0.35	84.20%
123	CP154	Keywords making whole H1, H2, and H3 Tags	1	0	-0.14	-0.42	72.39%
124	CP357	Inline CSS Kilobytes	102	32	-0.14	-0.40	79.35%
125	DD014	DomDetailer Moz Links	138,462,603	14,769,712	-0.14	-0.21	30.22%
126	CP469a	Search Terms in Sentences	31	2	-0.14	-0.32	87.69%
127	CP019	Ahrefs Has DoFollow Backlinks	1	0	-0.14	-0.36	13.18%
128	QS007	Number of Questions In H3 Tags	3	1	-0.14	-0.34	81.72%
129	CP391	Number of Absolute URLs	461	131	-0.14	-0.32	79.48%
130	CP385	Keywords in Meta OpenGraph Content	11	1	-0.14	-0.39	76.24%
131	LSI003	LSI Words in Meta Description Tag	25	9	-0.14	-0.34	83.71%
132	CP177	Keywords in H4-H6 Tags	37	2	-0.14	-0.37	84.20%
133	GD003	Google Density Variations	5,545	52	-0.13	-0.36	74.38%
134	CP125	Keywords making whole A Tags	5	1	-0.13	-0.35	84.83%
135	QS012	Headings Has Question	1	0	-0.13	-0.41	78.98%
136	CP426	Number of Images	84	25	-0.13	-0.31	77.11%
137	CPJLDxSA	Number Of JSON-LD Types	47	8	-0.13	-0.35	81.22%
138	CP050	Ahrefs Internal Links	325	75	-0.13	-0.27	13.31%
139	CP126a	Search Terms in A Tags	49	2	-0.13	-0.38	85.70%
140	CP377	Load Time Milliseconds	21,493	1,877	-0.13	-0.31	68.53%
141	CP427	Number of Images with Alt Text	65	16	-0.13	-0.31	78.61%
142	CP112	Search Result URL Length	92	56	-0.13	-0.34	49.50%
143	PAGE006	Is Category Page	1	0	-0.13	-0.37	7.21%
144	CP407	Number of Bytes to First Match	3,595,044	470,710	-0.13	-0.32	63.56%
145	CP150a	Search Terms in H1 Tags	1	0	-0.13	-0.36	81.97%
146	CPXR005	Number of H2 Tags	21	6	-0.13	-0.32	86.07%
147	QS006	Number of Questions In H2 Tags	4	1	-0.13	-0.34	79.35%
148	CP173	Keywords in H4 Tags	27	1	-0.13	-0.37	83.33%
149	CP467	Keywords in Section Tags	896	24	-0.13	-0.37	84.45%
150	DD011	DomDetailer Majestic Referring .gov Links	25,469,113	3,150,936	-0.13	-0.23	25.75%
151	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.13	-0.33	12.31%
152	CP413	Number of External Links	64	18	-0.13	-0.30	76.49%
153	CP477	Keywords in Title Attributes	174	7	-0.13	-0.34	82.96%
154	CP045	Ahrefs Has Text Backlinks	1	0	-0.13	-0.34	13.06%
155	ENT011	Meta Description Tag Has Entities	1	1	-0.13	-0.39	58.33%
156	CP485	Keywords in pages most used phrase	2	0	-0.13	-0.40	75.87%
157	CP130	Keywords in Article Tags	843	25	-0.13	-0.37	76.99%
158	CP168	Leading Keywords in H3 Tags	16	1	-0.13	-0.35	78.48%
159	CP114	Search Result Uses HTTPS	1	1	-0.13	-0.37	62.19%
160	CP104b	Search Result Publish Date	2,007,281,726	1,959,975,168	-0.13	-0.35	46.64%
161	LSI005	LSI Words in H1 Tags	13	4	-0.13	-0.29	86.44%
162	CP147	Flesch Kincaid Reading Ease	159	102	-0.13	-0.28	20.65%
163	CP017	Ahrefs Has Backlinks	1	0	-0.13	-0.33	13.43%
164	CP479	Title Has Sales Words	1	0	-0.12	-0.38	72.76%
165	BYTES01	Bytes To First P Tag	82,217	54,046	-0.12	-0.38	66.54%
166	CPJLD127	Has JSON-LD ItemList	1	0	-0.12	-0.37	43.66%
167	CP070	Ahrefs Word Count	3,452	855	-0.12	-0.26	10.07%
168	CP479ii	Title Has Sentiment Words	1	0	-0.12	-0.38	71.77%
169	ENT006	Entities in H5 Tags	8	1	-0.12	-0.35	61.57%
170	CPJLD011	Has JSON-LD Answer	1	0	-0.12	-0.39	68.16%
171	CPJLD217	Has JSON-LD Question	1	0	-0.12	-0.39	67.91%
172	CP479b	Title Has Year	1	0	-0.12	-0.36	70.02%
173	CP181	Keywords in H5 Tags	10	0	-0.12	-0.33	74.13%
174	CP082	Search Result Has Params	1	0	-0.12	-0.40	45.65%
175	CP451	Number of US Phone Numbers	224	9	-0.12	-0.29	79.48%
176	CPXR008	Number of H5 Tags	6	1	-0.12	-0.32	74.13%
177	CP139	Keywords in Class Attributes	5,006	32	-0.12	-0.32	78.23%
178	CP409	Number of DoFollow External Links	54	15	-0.12	-0.27	77.36%
179	CP460	Percentage of DoFollow Internal Links	93	79	-0.12	-0.32	68.28%
180	CPXR007	Number of H4 Tags	16	4	-0.12	-0.31	77.24%
181	CP313	Has Privacy Policy	1	1	-0.12	-0.38	72.76%
182	CP439	Number of NoFollow Externa Links	20	3	-0.12	-0.31	76.00%
183	CP208	Has Copyright	1	1	-0.12	-0.38	66.79%
184	CP481b	Word Count in Meta Description Tag	83	21	-0.12	-0.32	64.80%
185	CP414	Number of Facebook Accounts	3	1	-0.12	-0.33	65.92%
186	ENT015	Has Entities in H4 Tags	1	0	-0.12	-0.38	62.19%
187	CP204	Has Canonical URL	1	1	-0.12	-0.37	68.28%
188	CPX005	Keywords in Aside Tags	1,785	9	-0.12	-0.34	74.75%
189	CP380	Meta Description Length	507	125	-0.12	-0.32	64.68%
190	CP444	Number of Social Accounts	10	1	-0.12	-0.33	68.53%
191	CPXR011	Keywords in Button Tags	442	2	-0.11	-0.34	76.99%
192	CP225	Has Meta Description	1	1	-0.11	-0.37	62.69%
193	CP005	Ahrefs Domain Rating	72	23	-0.11	-0.26	10.45%
194	CP440	Number of NoFollow Links	34	5	-0.11	-0.28	74.88%
195	LSI008	LSI Words in H4 Tags	33	7	-0.11	-0.30	85.20%
196	CP461	Percentage of DoFollow Links	100	92	-0.11	-0.29	66.54%
197	CP131	Average Words Per Sentence	206	35	-0.11	-0.24	69.78%
198	CP142	Keywords in Em Tags	23	0	-0.11	-0.31	73.76%
199	CP150a3	Search Terms in H3 Tags	3	0	-0.11	-0.35	86.94%
200	CP096	Search Result Link Text Length	62	50	-0.11	-0.33	52.86%

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