Top SEO Factors




Top SEO Factors - 2022-01-23      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-01-23 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1CPZZZ50Number of Top 50 Shared Factors Used4226-0.31-0.5712.17%
2CPZZZ100Number of Top 100 Shared Factors Used8354-0.30-0.5812.17%
3CPZZZ200Number of Top 200 Shared Factors Used14297-0.28-0.5811.91%
4PAGE002Is Inner Page11-0.28-0.550.76%
5ENT000aNumber of Entities Used6230-0.27-0.5978.96%
6LSI004LSI Words in HTML Tag6,6363,222-0.27-0.700.13%
7CP104zSearch Result Has Publish Date11-0.24-0.492.15%
8CPZZZNumber of Factors Used205142-0.23-0.4393.03%
9CP108Search Result Summary Length359155-0.21-0.4788.59%
10ENT004Entities in H3 Tags266-0.21-0.5077.69%
11ENT009Entities in Title Tag73-0.20-0.4874.02%
12CP161Keywords in H1-H6 Tags1599-0.20-0.4793.92%
13CP470Keywords in the HTML Tag42,438339-0.20-0.4695.31%
14ENT003Entities in H2 Tags386-0.20-0.4878.33%
15CP157Keywords in H1, H2, and H3 Tags1228-0.20-0.4693.41%
16CPX010Keywords in Div Tags18,007220-0.20-0.4694.04%
17CP134Keywords in Body Tag25,606284-0.20-0.4794.55%
18CP488Keywords in pages top 10 most used phrases222-0.19-0.4987.20%
19CP153Keywords in H1 and H2 Tags655-0.19-0.4593.28%
20CP129Keywords in A Tags2,69241-0.19-0.4393.79%
21CP475Term Frequency115-0.19-0.3893.03%
22CP127bKeywords in Unique A Tag HREFs1,91441-0.19-0.4494.30%
23CP127Keywords in A Tag HREFs2,68460-0.19-0.4495.82%
24CP465cKeywords in script Tags9,43478-0.19-0.4894.30%
25CP487Keywords in pages top 5 most used phrases101-0.19-0.4987.33%
26CKWD001Clean Keyword Density in the HTML Tag2046-0.19-0.4684.54%
27CP061Ahrefs Referring Class C Addresses1,22866-0.19-0.2913.56%
28CP465Keywords in P Tags2,29747-0.19-0.4192.14%
29CP062Ahrefs Referring Domains2,638123-0.19-0.2813.43%
30CP063Ahrefs Referring IP Addresses2,174106-0.19-0.2813.56%
31CP109Search Result Summary Text Matches483-0.18-0.4983.02%
32CP067Ahrefs Text Backlinks1,397,81527,592-0.18-0.2513.43%
33CP064Ahrefs Referring Pages1,397,83527,622-0.18-0.2513.43%
34CP002Ahrefs Backlinks1,397,83827,622-0.18-0.2513.43%
35CP165Keywords in H2 Tags574-0.18-0.4493.66%
36CP113Search Result URL Matches372-0.18-0.4582.38%
37CP469Keywords in Sentences1,72833-0.18-0.3790.37%
38CP054Ahrefs NoFollow Backlinks118,9263,575-0.18-0.2713.69%
39CP999Search Result Path Matches292-0.18-0.4580.35%
40CP375Keywords in LI Tags1,29726-0.18-0.4091.89%
41CP486Keywords in pages top 3 most used phrases61-0.18-0.4984.16%
42CP134aSearch Terms in Body Tag21711-0.18-0.3990.24%
43CP159aSearch Terms in H1-H6 Tags101-0.18-0.4786.95%
44CP470aSearch Terms in the HTML Tag2969-0.18-0.4084.03%
45PAGE009Number of Prices7830-0.18-0.419.63%
46LSI002LSI Words in Sentences3,188613-0.17-0.3694.68%
47ENT018Entities in Sentences486110-0.17-0.3797.47%
48CP097Search Result Link Text Matches122-0.17-0.4479.21%
49CP071Search Result Display URL Matches122-0.17-0.4479.21%
50CP059Ahrefs Rank3310-0.17-0.3511.15%
51CP458Page Size Kilobytes461142-0.17-0.4587.58%
52CP160Leading Keywords in H1-H6 Tags342-0.17-0.4389.99%
53CP135Body Tag Size Kilobytes26080-0.17-0.4389.99%
54CPX003Keywords in Main Tags8,69079-0.17-0.4788.47%
55CPXX888Number of HTML Tags2,719799-0.17-0.4181.50%
56CP137Keywords in the Canonical URL52-0.17-0.4386.57%
57GD001Google Variation Density3425-0.17-0.4381.62%
58CP156Leading Keywords in H1, H2, and H3 Tags262-0.17-0.4288.97%
59CP146Keywords in the First 100 Words20710-0.17-0.4479.97%
60CP481Keywords in Title Tag142-0.17-0.4276.43%
61CP004Ahrefs Dofollow Backlinks1,392,34424,015-0.17-0.2413.43%
62ENT008Entities in Meta Description Tag103-0.17-0.4368.44%
63DD010DomDetailer Majestic Referring Subnets58,56712,707-0.16-0.2028.90%
64DD008DomDetailer Majestic Referring Domains2,329,097299,384-0.16-0.2129.28%
65CP492bUnabridged Word Count5,3261,721-0.16-0.3482.89%
66DD006DomDetailer Majestic IPs282,29546,815-0.16-0.2029.15%
67CP140Clean Text Kilobytes2911-0.16-0.3482.00%
68CP471Keywords in Span Tags44412-0.16-0.4087.45%
69ENT002Entities in H1 Tags52-0.16-0.3868.31%
70DD015DomDetailer Moz PA6739-0.16-0.3727.12%
71ENT001Entities in HTML Tag1,515349-0.16-0.3496.58%
72CP072Search Result Document Matches271-0.16-0.4274.65%
73CP492Word Count3,6471,378-0.16-0.3380.48%
74LSI001LSI Words in Title Tag145-0.16-0.3790.37%
75CP124aKeywords in Absolute URLs5,59066-0.16-0.3890.49%
76CP381Keywords in Meta Descriptions392-0.16-0.4281.88%
77CP169Keywords in H3 Tags743-0.16-0.4089.48%
78QS003Number of Questions175-0.16-0.3883.14%
79CPXR24Number of P Tags15636-0.16-0.3583.78%
80ENT005Entities in H4 Tags132-0.15-0.4274.27%
81CP374Keywords in the last 100 words2076-0.15-0.4180.10%
82CP431Number of Internal Links302114-0.15-0.3581.12%
83DD005DomDetailer Majestic CF6534-0.15-0.3727.88%
84CP425Number of HTTPS Links314127-0.15-0.3482.76%
85CPXR018Keywords in Nav Tags5,53348-0.15-0.3888.85%
86CP410Number of DoFollow Links302126-0.15-0.3482.13%
87ENT010Title Tag Has Entities11-0.15-0.3958.17%
88DD013DomDetailer Moz DA8338-0.15-0.3425.86%
89CP468Number of Sentences18056-0.15-0.3280.35%
90CP435Number of Links316131-0.15-0.3482.89%
91CP358Inline Javascript Kilobytes12030-0.15-0.3784.41%
92LSI006LSI Words in H2 Tags9616-0.15-0.3695.18%
93DD012DomDetailer Majestic TF5925-0.15-0.3326.24%
94GD004Google Density Exact Matches392-0.15-0.3667.81%
95CP355Keywords in ID Attributes5324-0.15-0.3884.79%
96CP150a2Search Terms in H2 Tags30-0.15-0.4187.33%
97CP476TF/IDF11-0.15-0.4377.95%
98CP353Head Size Kilobytes12644-0.15-0.4077.82%
99CPXR003Number of Heading Tags4821-0.15-0.3786.19%
100ENT014Has Entities in H3 Tags11-0.15-0.4467.81%
101ENT013Has Entities in H2 Tags11-0.15-0.4469.84%
102CP484Leading Keywords in Title Tag10-0.15-0.4374.40%
103CP128Keywords in Alt Attributes1267-0.14-0.3388.47%
104CP483aSearch Terms in the Title Tag20-0.14-0.3982.38%
105PAGE006Is Category Page10-0.14-0.405.96%
106CP099Search Result Number of Dirs in Path32-0.14-0.3863.75%
107CP151Leading Keywords in H1 Tags20-0.14-0.4075.29%
108CP376Keywords making whole LI Tags41-0.14-0.3783.27%
109CP019Ahrefs Has DoFollow Backlinks10-0.14-0.3813.69%
110DD002DomDetailer Facebook Shares6,300,810-7,838,498-0.14-0.2127.76%
111CP383Keywords in Meta OpenGraph Description442-0.14-0.3879.34%
112CP070Ahrefs Word Count3,452928-0.14-0.3110.14%
113DD016DomDetailer Moz Rank84-0.14-0.3325.60%
114CP152Keywords in H1 Tags81-0.14-0.3478.83%
115CP164Leading Keywords in H2 Tags91-0.14-0.3987.58%
116DD007DomDetailer Majestic Links100,623,6165,010,050-0.14-0.1627.50%
117CP424Number of HREF Lang Tags151-0.14-0.4170.98%
118CP472Keywords making whole Span Tags181-0.14-0.3483.78%
119CP050Ahrefs Internal Links32577-0.14-0.2813.43%
120QS004Number of Questions In Headings51-0.14-0.3627.25%
121CPX013Keywords in Footer Tags2,34719-0.14-0.3784.41%
122CP473Keywords in Strong Tags1103-0.14-0.3683.40%
123CPXR006Number of H3 Tags197-0.14-0.3584.03%
124CP158Keywords making whole H1-H6 Tags50-0.14-0.4176.93%
125ENT012Has Entities in H1 Tags11-0.14-0.4063.37%
126LSI007LSI Words in H3 Tags7215-0.14-0.3492.14%
127CP357Inline CSS Kilobytes10232-0.14-0.4079.34%
128QS007Number of Questions In H3 Tags31-0.14-0.3481.75%
129CP154Keywords making whole H1, H2, and H3 Tags10-0.14-0.4272.50%
130CP177Keywords in H4-H6 Tags372-0.14-0.3884.16%
131CP469aSearch Terms in Sentences312-0.14-0.3287.07%
132CP391Number of Absolute URLs461131-0.14-0.3279.59%
133CP426Number of Images8425-0.14-0.3277.44%
134CP385Keywords in Meta OpenGraph Content111-0.14-0.3976.05%
135DD014DomDetailer Moz Links138,462,60314,636,982-0.14-0.2029.28%
136LSI003LSI Words in Meta Description Tag259-0.14-0.3483.90%
137CP427Number of Images with Alt Text6516-0.13-0.3178.71%
138CPJLDxSANumber Of JSON-LD Types479-0.13-0.3581.37%
139CP125Keywords making whole A Tags51-0.13-0.3584.92%
140GD003Google Density Variations5,54553-0.13-0.3673.51%
141QS012Headings Has Question10-0.13-0.4178.83%
142CP038Ahrefs Has NoFollow Backlinks10-0.13-0.3512.80%
143CP045Ahrefs Has Text Backlinks10-0.13-0.3513.31%
144CP126aSearch Terms in A Tags492-0.13-0.3785.55%
145CP377Load Time Milliseconds14,4471,847-0.13-0.3169.46%
146CP112Search Result URL Length9256-0.13-0.3448.92%
147CP150aSearch Terms in H1 Tags10-0.13-0.3681.12%
148CP407Number of Bytes to First Match3,595,044454,170-0.13-0.3264.89%
149CP173Keywords in H4 Tags271-0.13-0.3883.65%
150CP017Ahrefs Has Backlinks10-0.13-0.3513.69%
151CPXR005Number of H2 Tags216-0.13-0.3286.06%
152QS006Number of Questions In H2 Tags41-0.13-0.3478.83%
153CP467Keywords in Section Tags89624-0.13-0.3684.66%
154CP413Number of External Links6418-0.13-0.3076.68%
155CP168Leading Keywords in H3 Tags161-0.13-0.3578.07%
156CP485Keywords in pages most used phrase20-0.13-0.4075.92%
157ENT011Meta Description Tag Has Entities11-0.13-0.3958.05%
158CP477Keywords in Title Attributes1747-0.13-0.3382.38%
159CP130Keywords in Article Tags84325-0.13-0.3776.55%
160CPJLD127Has JSON-LD ItemList10-0.13-0.3843.60%
161LSI005LSI Words in H1 Tags134-0.12-0.2985.93%
162CP479Title Has Sales Words10-0.12-0.3873.51%
163BYTES01Bytes To First P Tag82,21754,189-0.12-0.3866.03%
164CP114Search Result Uses HTTPS11-0.12-0.3662.48%
165CP479iiTitle Has Sentiment Words10-0.12-0.3872.37%
166CP104bSearch Result Publish Date2,007,281,7261,960,685,469-0.12-0.3446.77%
167CPJLD011Has JSON-LD Answer10-0.12-0.3968.57%
168DD011DomDetailer Majestic Referring .gov Links25,469,1133,122,322-0.12-0.2124.84%
169ENT006Entities in H5 Tags81-0.12-0.3561.98%
170CPJLD217Has JSON-LD Question10-0.12-0.3968.31%
171CP082Search Result Has Params10-0.12-0.4045.37%
172CP181Keywords in H5 Tags100-0.12-0.3473.76%
173CP479bTitle Has Year10-0.12-0.3670.09%
174CPXR008Number of H5 Tags61-0.12-0.3374.78%
175CP005Ahrefs Domain Rating7225-0.12-0.2810.90%
176CP451Number of US Phone Numbers2249-0.12-0.2878.83%
177CP409Number of DoFollow External Links5415-0.12-0.2877.31%
178CP139Keywords in Class Attributes5,00632-0.12-0.3278.07%
179CPXR007Number of H4 Tags164-0.12-0.3177.44%
180CP147Flesch Kincaid Reading Ease159102-0.12-0.2720.66%
181CP460Percentage of DoFollow Internal Links9379-0.12-0.3267.43%
182CP007Ahrefs External Links42718-0.12-0.2212.93%
183CP481bWord Count in Meta Description Tag8321-0.12-0.3264.13%
184CP439Number of NoFollow Externa Links203-0.12-0.3175.54%
185CP313Has Privacy Policy11-0.12-0.3872.88%
186CP208Has Copyright11-0.12-0.3865.78%
187CP057Ahrefs Page Size48,71918,366-0.12-0.259.76%
188ENT015Has Entities in H4 Tags10-0.12-0.3862.74%
189CP204Has Canonical URL11-0.12-0.3767.93%
190CP414Number of Facebook Accounts31-0.12-0.3365.91%
191PAGE010Number of Schema Products20-0.12-0.404.56%
192CP380Meta Description Length507126-0.12-0.3264.39%
193CPXR011Keywords in Button Tags4422-0.12-0.3477.31%
194CPX005Keywords in Aside Tags1,7859-0.11-0.3473.89%
195CP225Has Meta Description11-0.11-0.3762.48%
196CP444Number of Social Accounts101-0.11-0.3368.44%
197LSI008LSI Words in H4 Tags337-0.11-0.3185.17%
198CP142Keywords in Em Tags230-0.11-0.3173.76%
199CP440Number of NoFollow Links345-0.11-0.2874.90%
200CP056Ahrefs Pages61-0.11-0.2512.67%


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