Top SEO Factors




Top SEO Factors - 2022-01-22      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-01-22 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1CPZZZ50Number of Top 50 Shared Factors Used4226-0.30-0.5812.30%
2CPZZZ100Number of Top 100 Shared Factors Used8354-0.29-0.5812.30%
3PAGE002Is Inner Page11-0.28-0.550.50%
4CPZZZ200Number of Top 200 Shared Factors Used14297-0.28-0.5712.05%
5ENT000aNumber of Entities Used6230-0.27-0.5978.54%
6LSI004LSI Words in HTML Tag6,6363,222-0.27-0.700.13%
7CP104zSearch Result Has Publish Date11-0.23-0.491.88%
8CPZZZNumber of Factors Used205142-0.22-0.4392.72%
9CP108Search Result Summary Length359155-0.21-0.4788.83%
10ENT004Entities in H3 Tags266-0.21-0.5077.29%
11ENT009Entities in Title Tag73-0.20-0.4773.40%
12CP470Keywords in the HTML Tag42,438319-0.20-0.4694.98%
13CP161Keywords in H1-H6 Tags1599-0.20-0.4793.85%
14ENT003Entities in H2 Tags386-0.20-0.4877.79%
15CP157Keywords in H1, H2, and H3 Tags1227-0.20-0.4693.35%
16CPX010Keywords in Div Tags17,988205-0.20-0.4693.73%
17CP134Keywords in Body Tag25,606266-0.20-0.4794.48%
18CP488Keywords in pages top 10 most used phrases222-0.20-0.4987.20%
19CP153Keywords in H1 and H2 Tags655-0.19-0.4592.97%
20CP129Keywords in A Tags2,69239-0.19-0.4393.60%
21CP475Term Frequency115-0.19-0.3892.85%
22CKWD001Clean Keyword Density in the HTML Tag2046-0.19-0.4684.44%
23CP061Ahrefs Referring Class C Addresses1,22866-0.19-0.2913.43%
24CP127bKeywords in Unique A Tag HREFs1,91440-0.19-0.4493.85%
25CP487Keywords in pages top 5 most used phrases101-0.19-0.4987.33%
26CP063Ahrefs Referring IP Addresses2,174107-0.19-0.2913.43%
27CP127Keywords in A Tag HREFs2,68459-0.19-0.4495.36%
28CP465cKeywords in script Tags9,43472-0.19-0.4894.10%
29CP062Ahrefs Referring Domains2,638123-0.19-0.2813.43%
30CP465Keywords in P Tags2,29745-0.19-0.4192.22%
31CP109Search Result Summary Text Matches483-0.19-0.4983.19%
32CP067Ahrefs Text Backlinks1,397,81527,560-0.18-0.2513.43%
33CP064Ahrefs Referring Pages1,397,83527,590-0.18-0.2513.43%
34CP002Ahrefs Backlinks1,397,83827,590-0.18-0.2513.43%
35CP054Ahrefs NoFollow Backlinks118,9263,574-0.18-0.2713.68%
36CP165Keywords in H2 Tags573-0.18-0.4393.48%
37CP469Keywords in Sentences1,72832-0.18-0.3890.59%
38CP375Keywords in LI Tags1,28824-0.18-0.4091.84%
39CP486Keywords in pages top 3 most used phrases61-0.18-0.4983.56%
40CP113Search Result URL Matches372-0.18-0.4582.18%
41CP999Search Result Path Matches292-0.18-0.4580.18%
42CP134aSearch Terms in Body Tag21711-0.18-0.3889.84%
43CP159aSearch Terms in H1-H6 Tags101-0.18-0.4786.83%
44LSI002LSI Words in Sentences3,188611-0.18-0.3694.86%
45CP470aSearch Terms in the HTML Tag2969-0.18-0.4083.94%
46ENT018Entities in Sentences486109-0.17-0.3797.62%
47CP097Search Result Link Text Matches122-0.17-0.4478.92%
48CP071Search Result Display URL Matches122-0.17-0.4478.92%
49CP059Ahrefs Rank3310-0.17-0.3510.54%
50PAGE009Number of Prices11831-0.17-0.419.79%
51CP160Leading Keywords in H1-H6 Tags342-0.17-0.4389.84%
52CP458Page Size Kilobytes461143-0.17-0.4587.45%
53CP135Body Tag Size Kilobytes26080-0.17-0.4389.84%
54CPX003Keywords in Main Tags8,69076-0.17-0.4788.83%
55GD001Google Variation Density3425-0.17-0.4381.68%
56CP156Leading Keywords in H1, H2, and H3 Tags262-0.17-0.4388.96%
57CPXX888Number of HTML Tags2,719799-0.17-0.4181.56%
58CP137Keywords in the Canonical URL52-0.17-0.4386.20%
59CP146Keywords in the First 100 Words20710-0.17-0.4479.67%
60CP481Keywords in Title Tag142-0.17-0.4276.04%
61DD010DomDetailer Majestic Referring Subnets58,56712,974-0.17-0.2128.86%
62DD008DomDetailer Majestic Referring Domains2,329,097299,358-0.17-0.2229.23%
63DD006DomDetailer Majestic IPs282,29547,347-0.17-0.2129.11%
64CP004Ahrefs Dofollow Backlinks1,392,34423,984-0.17-0.2413.43%
65DD015DomDetailer Moz PA6740-0.16-0.3826.85%
66CP492bUnabridged Word Count5,3261,723-0.16-0.3583.19%
67ENT008Entities in Meta Description Tag103-0.16-0.4368.01%
68CP140Clean Text Kilobytes2911-0.16-0.3582.06%
69CP471Keywords in Span Tags43612-0.16-0.4087.33%
70ENT002Entities in H1 Tags52-0.16-0.3968.01%
71ENT001Entities in HTML Tag1,515346-0.16-0.3496.36%
72CP492Word Count3,6471,378-0.16-0.3380.80%
73CP072Search Result Document Matches271-0.16-0.4274.15%
74LSI001LSI Words in Title Tag145-0.16-0.3790.34%
75DD005DomDetailer Majestic CF6534-0.16-0.3827.85%
76CP124aKeywords in Absolute URLs5,59064-0.16-0.3890.09%
77CP169Keywords in H3 Tags743-0.16-0.4089.59%
78QS003Number of Questions175-0.16-0.3883.06%
79CP381Keywords in Meta Descriptions392-0.16-0.4281.56%
80CPXR24Number of P Tags15636-0.16-0.3583.94%
81CP374Keywords in the last 100 words2076-0.15-0.4180.05%
82DD013DomDetailer Moz DA8338-0.15-0.3425.72%
83ENT005Entities in H4 Tags132-0.15-0.4273.40%
84CPXR018Keywords in Nav Tags5,41242-0.15-0.3888.83%
85CP431Number of Internal Links302114-0.15-0.3580.93%
86CP425Number of HTTPS Links314127-0.15-0.3482.94%
87CP468Number of Sentences18056-0.15-0.3280.30%
88CP410Number of DoFollow Links302127-0.15-0.3482.18%
89DD012DomDetailer Majestic TF5926-0.15-0.3426.22%
90LSI006LSI Words in H2 Tags9616-0.15-0.3794.86%
91ENT010Title Tag Has Entities11-0.15-0.3957.34%
92CP435Number of Links316131-0.15-0.3482.94%
93CP358Inline Javascript Kilobytes12030-0.15-0.3784.32%
94CP476TF/IDF11-0.15-0.4477.54%
95CP150a2Search Terms in H2 Tags30-0.15-0.4187.08%
96CP070Ahrefs Word Count3,452967-0.15-0.339.79%
97GD004Google Density Exact Matches392-0.15-0.3667.63%
98CP355Keywords in ID Attributes5324-0.15-0.3884.57%
99CP484Leading Keywords in Title Tag10-0.15-0.4374.65%
100CPXR003Number of Heading Tags4821-0.15-0.3686.07%
101CP128Keywords in Alt Attributes1267-0.15-0.3488.33%
102CP353Head Size Kilobytes12644-0.15-0.4077.29%
103ENT013Has Entities in H2 Tags11-0.14-0.4469.26%
104ENT014Has Entities in H3 Tags11-0.14-0.4467.38%
105CP019Ahrefs Has DoFollow Backlinks10-0.14-0.3913.55%
106CP151Leading Keywords in H1 Tags20-0.14-0.4075.16%
107DD016DomDetailer Moz Rank84-0.14-0.3425.47%
108PAGE006Is Category Page10-0.14-0.406.02%
109DD002DomDetailer Facebook Shares6,300,810-7,813,127-0.14-0.2127.85%
110CP483aSearch Terms in the Title Tag20-0.14-0.3981.93%
111CP099Search Result Number of Dirs in Path32-0.14-0.3863.36%
112CP376Keywords making whole LI Tags41-0.14-0.3783.06%
113DD007DomDetailer Majestic Links100,623,6165,818,128-0.14-0.1727.23%
114CP383Keywords in Meta OpenGraph Description442-0.14-0.3879.42%
115CP164Leading Keywords in H2 Tags91-0.14-0.3987.58%
116CP424Number of HREF Lang Tags151-0.14-0.4070.39%
117CP472Keywords making whole Span Tags181-0.14-0.3584.07%
118CP152Keywords in H1 Tags81-0.14-0.3478.80%
119CP473Keywords in Strong Tags1103-0.14-0.3683.06%
120CP158Keywords making whole H1-H6 Tags50-0.14-0.4276.54%
121QS004Number of Questions In Headings61-0.14-0.3627.23%
122CP050Ahrefs Internal Links73783-0.14-0.2913.43%
123CPX013Keywords in Footer Tags2,23717-0.14-0.3783.81%
124CP154Keywords making whole H1, H2, and H3 Tags10-0.14-0.4272.77%
125CP045Ahrefs Has Text Backlinks10-0.14-0.3713.17%
126CPXR006Number of H3 Tags197-0.14-0.3584.07%
127ENT012Has Entities in H1 Tags11-0.14-0.4162.86%
128LSI007LSI Words in H3 Tags7215-0.14-0.3492.35%
129QS007Number of Questions In H3 Tags31-0.14-0.3481.30%
130CP177Keywords in H4-H6 Tags372-0.14-0.3883.56%
131DD014DomDetailer Moz Links138,462,60314,690,724-0.14-0.1929.11%
132GD003Google Density Variations5,54553-0.14-0.3673.27%
133CP469aSearch Terms in Sentences312-0.14-0.3286.70%
134CP038Ahrefs Has NoFollow Backlinks10-0.14-0.3612.80%
135CP391Number of Absolute URLs461131-0.14-0.3279.55%
136CP357Inline CSS Kilobytes10232-0.14-0.3979.17%
137CP426Number of Images8425-0.14-0.3277.54%
138LSI003LSI Words in Meta Description Tag259-0.14-0.3483.81%
139CPJLDxSANumber Of JSON-LD Types479-0.13-0.3581.18%
140CP125Keywords making whole A Tags51-0.13-0.3585.07%
141CP427Number of Images with Alt Text6516-0.13-0.3179.17%
142CP385Keywords in Meta OpenGraph Content111-0.13-0.3876.16%
143QS012Headings Has Question10-0.13-0.4178.42%
144CP017Ahrefs Has Backlinks10-0.13-0.3613.55%
145CP126aSearch Terms in A Tags492-0.13-0.3785.57%
146CP377Load Time Milliseconds43,9741,888-0.13-0.3169.01%
147CP467Keywords in Section Tags85423-0.13-0.3784.32%
148CP112Search Result URL Length9256-0.13-0.3447.80%
149CP173Keywords in H4 Tags271-0.13-0.3882.94%
150CP150aSearch Terms in H1 Tags10-0.13-0.3680.68%
151CP407Number of Bytes to First Match3,595,044446,568-0.13-0.3165.24%
152CPXR005Number of H2 Tags216-0.13-0.3286.20%
153QS006Number of Questions In H2 Tags41-0.13-0.3478.42%
154CP485Keywords in pages most used phrase20-0.13-0.4075.66%
155CP413Number of External Links6418-0.13-0.3076.54%
156CP477Keywords in Title Attributes1746-0.13-0.3482.43%
157CP168Leading Keywords in H3 Tags161-0.13-0.3578.29%
158ENT011Meta Description Tag Has Entities11-0.13-0.4057.47%
159CP130Keywords in Article Tags84324-0.13-0.3776.29%
160CPJLD127Has JSON-LD ItemList10-0.13-0.3843.54%
161LSI005LSI Words in H1 Tags134-0.12-0.2985.57%
162CP114Search Result Uses HTTPS11-0.12-0.3662.61%
163BYTES01Bytes To First P Tag82,21754,196-0.12-0.3865.37%
164CP479Title Has Sales Words10-0.12-0.3873.15%
165DD011DomDetailer Majestic Referring .gov Links25,469,1133,105,113-0.12-0.2125.22%
166CPJLD011Has JSON-LD Answer10-0.12-0.3968.51%
167CPJLD217Has JSON-LD Question10-0.12-0.3968.26%
168CP005Ahrefs Domain Rating7225-0.12-0.2910.41%
169CP082Search Result Has Params10-0.12-0.4045.29%
170CP104bSearch Result Publish Date2,007,281,7261,960,850,101-0.12-0.3447.05%
171CP479iiTitle Has Sentiment Words10-0.12-0.3872.40%
172ENT006Entities in H5 Tags81-0.12-0.3561.36%
173CP451Number of US Phone Numbers2249-0.12-0.2878.54%
174CP181Keywords in H5 Tags100-0.12-0.3473.53%
175CP139Keywords in Class Attributes5,00628-0.12-0.3277.92%
176CPXR008Number of H5 Tags61-0.12-0.3374.28%
177CP409Number of DoFollow External Links5415-0.12-0.2877.16%
178CP479bTitle Has Year10-0.12-0.3670.14%
179CPXR007Number of H4 Tags164-0.12-0.3176.91%
180PAGE010Number of Schema Products20-0.12-0.414.39%
181CP481bWord Count in Meta Description Tag8321-0.12-0.3263.86%
182CP313Has Privacy Policy11-0.12-0.3872.52%
183CP460Percentage of DoFollow Internal Links9379-0.12-0.3267.13%
184CP147Flesch Kincaid Reading Ease159103-0.12-0.2720.45%
185CP439Number of NoFollow Externa Links203-0.12-0.3175.41%
186ENT015Has Entities in H4 Tags10-0.12-0.3861.98%
187CP414Number of Facebook Accounts31-0.12-0.3365.87%
188CP204Has Canonical URL11-0.12-0.3767.88%
189CP007Ahrefs External Links42719-0.12-0.2212.67%
190CP057Ahrefs Page Size48,71919,367-0.12-0.259.28%
191CPX005Keywords in Aside Tags1,7858-0.12-0.3473.78%
192CP380Meta Description Length507126-0.12-0.3264.37%
193CP208Has Copyright11-0.12-0.3865.87%
194CPXR011Keywords in Button Tags4351-0.11-0.3377.16%
195CP444Number of Social Accounts101-0.11-0.3368.26%
196CP225Has Meta Description11-0.11-0.3762.11%
197CP142Keywords in Em Tags230-0.11-0.3273.90%
198CP440Number of NoFollow Links345-0.11-0.2874.78%
199LSI008LSI Words in H4 Tags337-0.11-0.3184.69%
200CP461Percentage of DoFollow Links10092-0.11-0.2965.75%


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