Top SEO Factors




Top SEO Factors - 2022-01-14      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-01-14 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1CPZZZ50Number of Top 50 Shared Factors Used4228-0.28-0.5215.28%
2PAGE002Is Inner Page11-0.28-0.550.50%
3CPZZZ100Number of Top 100 Shared Factors Used8357-0.28-0.5315.16%
4ENT000aNumber of Entities Used6631-0.27-0.5976.89%
5LSI004LSI Words in HTML Tag6,6363,222-0.27-0.700.12%
6CPZZZ200Number of Top 200 Shared Factors Used142100-0.27-0.5414.16%
7CP108Search Result Summary Length359164-0.22-0.4891.30%
8CPZZZNumber of Factors Used217145-0.21-0.4292.55%
9CP063Ahrefs Referring IP Addresses2,174108-0.21-0.3115.90%
10CP061Ahrefs Referring Class C Addresses1,22868-0.21-0.3215.90%
11CP104zSearch Result Has Publish Date11-0.21-0.442.24%
12CP062Ahrefs Referring Domains2,638122-0.21-0.3115.78%
13CP067Ahrefs Text Backlinks1,397,81524,310-0.21-0.2515.90%
14ENT004Entities in H3 Tags356-0.21-0.4975.78%
15CP002Ahrefs Backlinks1,397,83824,338-0.21-0.2515.90%
16CP064Ahrefs Referring Pages1,397,83524,338-0.21-0.2515.90%
17CP054Ahrefs NoFollow Backlinks118,9263,117-0.20-0.2916.15%
18CPX010Keywords in Div Tags16,898188-0.20-0.4592.30%
19CP470Keywords in the HTML Tag42,438294-0.20-0.4693.91%
20ENT003Entities in H2 Tags407-0.20-0.4876.40%
21CP059Ahrefs Rank4112-0.20-0.4013.04%
22CP161Keywords in H1-H6 Tags1599-0.20-0.4692.92%
23CP134Keywords in Body Tag25,606245-0.19-0.4693.54%
24CP157Keywords in H1, H2, and H3 Tags1228-0.19-0.4593.04%
25ENT009Entities in Title Tag73-0.19-0.4772.67%
26CP153Keywords in H1 and H2 Tags515-0.19-0.4691.55%
27CP127bKeywords in Unique A Tag HREFs1,91439-0.19-0.4392.17%
28CP475Term Frequency115-0.19-0.3893.91%
29CP134aSearch Terms in Body Tag21712-0.19-0.4090.56%
30CP127Keywords in A Tag HREFs2,68457-0.19-0.4293.79%
31CP465Keywords in P Tags1,04144-0.19-0.4092.67%
32CP488Keywords in pages top 10 most used phrases222-0.19-0.4885.34%
33CP487Keywords in pages top 5 most used phrases101-0.19-0.4885.96%
34CP129Keywords in A Tags2,69237-0.19-0.4193.17%
35CP004Ahrefs Dofollow Backlinks1,392,34421,072-0.18-0.2416.02%
36CP470aSearch Terms in the HTML Tag2968-0.18-0.4187.20%
37CP465cKeywords in script Tags7,32664-0.18-0.4693.29%
38CP113Search Result URL Matches372-0.18-0.4682.11%
39CP109Search Result Summary Text Matches263-0.18-0.4985.71%
40CKWD001Clean Keyword Density in the HTML Tag2045-0.18-0.4484.47%
41CP469Keywords in Sentences12531-0.18-0.3891.68%
42CP159aSearch Terms in H1-H6 Tags101-0.18-0.4787.83%
43LSI002LSI Words in Sentences3,188591-0.18-0.3895.78%
44CP999Search Result Path Matches292-0.18-0.4679.01%
45CP375Keywords in LI Tags48523-0.18-0.4091.06%
46CP165Keywords in H2 Tags434-0.18-0.4392.92%
47CP458Page Size Kilobytes302143-0.18-0.4684.60%
48CP486Keywords in pages top 3 most used phrases61-0.18-0.4882.11%
49CP140Clean Text Kilobytes2911-0.17-0.3783.23%
50DD010DomDetailer Majestic Referring Subnets58,56712,618-0.17-0.2129.32%
51CP492bUnabridged Word Count5,3261,783-0.17-0.3786.21%
52DD006DomDetailer Majestic IPs282,29542,823-0.17-0.2129.57%
53CP160Leading Keywords in H1-H6 Tags342-0.17-0.4388.57%
54DD008DomDetailer Majestic Referring Domains2,329,097246,204-0.17-0.2129.57%
55CPXX888Number of HTML Tags1,721801-0.17-0.4180.12%
56GD001Google Variation Density3315-0.17-0.4379.63%
57DD015DomDetailer Moz PA7041-0.17-0.3927.95%
58CP135Body Tag Size Kilobytes23980-0.17-0.4385.59%
59CP156Leading Keywords in H1, H2, and H3 Tags262-0.17-0.4387.70%
60CPX003Keywords in Main Tags8,69076-0.17-0.4786.83%
61CP137Keywords in the Canonical URL52-0.17-0.4384.72%
62ENT018Entities in Sentences486110-0.17-0.3597.76%
63PAGE009Number of Prices11831-0.17-0.4111.68%
64CP492Word Count3,6471,409-0.16-0.3483.35%
65DD005DomDetailer Majestic CF6535-0.16-0.3928.70%
66CP124aKeywords in Absolute URLs5,59064-0.16-0.4089.44%
67CP146Keywords in the First 100 Words20710-0.16-0.4279.75%
68CP072Search Result Document Matches271-0.16-0.4373.66%
69CP471Keywords in Span Tags39711-0.16-0.3887.83%
70DD013DomDetailer Moz DA8440-0.16-0.3627.45%
71ENT002Entities in H1 Tags52-0.16-0.3867.20%
72CP097Search Result Link Text Matches122-0.16-0.4276.52%
73CP071Search Result Display URL Matches122-0.16-0.4276.52%
74ENT008Entities in Meta Description Tag103-0.16-0.4266.46%
75DD012DomDetailer Majestic TF6027-0.16-0.3628.20%
76CP425Number of HTTPS Links286128-0.16-0.3581.99%
77CP431Number of Internal Links270114-0.16-0.3580.25%
78CP169Keywords in H3 Tags743-0.16-0.4088.94%
79GD004Google Density Exact Matches392-0.16-0.3769.94%
80CPXR24Number of P Tags15637-0.16-0.3585.71%
81QS003Number of Questions175-0.16-0.3983.35%
82CP410Number of DoFollow Links281127-0.16-0.3480.12%
83CP468Number of Sentences18057-0.16-0.3382.24%
84CP070Ahrefs Word Count3,4521,040-0.15-0.3512.30%
85CP483aSearch Terms in the Title Tag20-0.15-0.4281.74%
86CP435Number of Links288132-0.15-0.3481.24%
87LSI001LSI Words in Title Tag145-0.15-0.3790.93%
88CP481Keywords in Title Tag142-0.15-0.4073.42%
89LSI006LSI Words in H2 Tags9616-0.15-0.3794.41%
90CP381Keywords in Meta Descriptions392-0.15-0.4180.99%
91CP150a2Search Terms in H2 Tags30-0.15-0.4387.20%
92CP374Keywords in the last 100 words2075-0.15-0.3979.38%
93DD002DomDetailer Facebook Shares6,118,109-6,176,321-0.15-0.2228.94%
94CP484Leading Keywords in Title Tag10-0.15-0.4375.53%
95DD007DomDetailer Majestic Links100,623,61610,423,731-0.15-0.1728.45%
96CPXR018Keywords in Nav Tags3,65436-0.15-0.3787.70%
97CPXR003Number of Heading Tags5321-0.15-0.3887.33%
98CP019Ahrefs Has DoFollow Backlinks10-0.15-0.4116.15%
99ENT001Entities in HTML Tag1,515345-0.15-0.3294.91%
100ENT005Entities in H4 Tags132-0.15-0.4271.43%
101CP038Ahrefs Has NoFollow Backlinks10-0.15-0.4015.53%
102DD016DomDetailer Moz Rank84-0.15-0.3527.45%
103CP358Inline Javascript Kilobytes11129-0.15-0.3783.60%
104CP150aSearch Terms in H1 Tags10-0.15-0.3981.49%
105CP469aSearch Terms in Sentences312-0.15-0.3586.34%
106CP045Ahrefs Has Text Backlinks11-0.15-0.3915.28%
107CP151Leading Keywords in H1 Tags20-0.15-0.4174.04%
108ENT014Has Entities in H3 Tags11-0.15-0.4465.47%
109CP355Keywords in ID Attributes5323-0.14-0.3984.97%
110CP164Leading Keywords in H2 Tags91-0.14-0.4086.71%
111CP476TF/IDF11-0.14-0.4278.88%
112CP128Keywords in Alt Attributes1267-0.14-0.3387.70%
113CP353Head Size Kilobytes8544-0.14-0.4078.63%
114ENT013Has Entities in H2 Tags11-0.14-0.4467.70%
115QS004Number of Questions In Headings62-0.14-0.3530.19%
116CP017Ahrefs Has Backlinks11-0.14-0.3815.40%
117CP099Search Result Number of Dirs in Path32-0.14-0.3762.98%
118LSI003LSI Words in Meta Description Tag289-0.14-0.3585.34%
119CP050Ahrefs Internal Links73788-0.14-0.2815.53%
120LSI007LSI Words in H3 Tags7215-0.14-0.3492.67%
121CP005Ahrefs Domain Rating7529-0.14-0.3312.55%
122CPX013Keywords in Footer Tags1,42214-0.14-0.3680.87%
123GD003Google Density Variations5,54553-0.14-0.3672.80%
124CP357Inline CSS Kilobytes7532-0.14-0.4079.88%
125CPXR006Number of H3 Tags227-0.14-0.3485.84%
126CP426Number of Images7825-0.14-0.3476.27%
127ENT010Title Tag Has Entities11-0.14-0.3856.02%
128CP376Keywords making whole LI Tags51-0.14-0.3580.50%
129QS007Number of Questions In H3 Tags31-0.14-0.3480.00%
130CP383Keywords in Meta OpenGraph Description442-0.14-0.3779.38%
131PAGE006Is Category Page10-0.14-0.398.82%
132DD014DomDetailer Moz Links138,462,60311,863,995-0.14-0.1829.07%
133CP424Number of HREF Lang Tags121-0.13-0.3965.09%
134CPXR005Number of H2 Tags216-0.13-0.3486.83%
135CP472Keywords making whole Span Tags181-0.13-0.3282.98%
136CP391Number of Absolute URLs461136-0.13-0.3281.24%
137CP177Keywords in H4-H6 Tags372-0.13-0.3782.61%
138CP413Number of External Links8119-0.13-0.3279.50%
139CP158Keywords making whole H1-H6 Tags50-0.13-0.3976.65%
140QS012Headings Has Question10-0.13-0.4177.76%
141CP473Keywords in Strong Tags1103-0.13-0.3483.60%
142CP126aSearch Terms in A Tags492-0.13-0.3785.47%
143CP154Keywords making whole H1, H2, and H3 Tags10-0.13-0.4075.16%
144CPJLDxSANumber Of JSON-LD Types649-0.13-0.3582.11%
145CP168Leading Keywords in H3 Tags161-0.13-0.3580.00%
146CP152Keywords in H1 Tags81-0.13-0.3378.51%
147CP427Number of Images with Alt Text6316-0.13-0.3177.89%
148CP125Keywords making whole A Tags51-0.13-0.3383.11%
149DD011DomDetailer Majestic Referring .gov Links25,469,1132,199,497-0.13-0.1926.21%
150CP407Number of Bytes to First Match3,396,138432,198-0.13-0.3167.58%
151QS006Number of Questions In H2 Tags41-0.13-0.3379.63%
152CP130Keywords in Article Tags83626-0.13-0.3880.62%
153CP104bSearch Result Publish Date2,007,281,7261,953,857,399-0.13-0.3353.79%
154CP173Keywords in H4 Tags271-0.13-0.3683.73%
155CP385Keywords in Meta OpenGraph Content111-0.13-0.3776.40%
156CP485Keywords in pages most used phrase20-0.13-0.4072.92%
157CP057Ahrefs Page Size52,55221,611-0.13-0.2711.80%
158CP377Load Time Milliseconds43,9741,891-0.13-0.3068.94%
159ENT012Has Entities in H1 Tags11-0.13-0.3961.37%
160CP477Keywords in Title Attributes1747-0.13-0.3283.11%
161LSI005LSI Words in H1 Tags134-0.13-0.2988.32%
162CP114Search Result Uses HTTPS11-0.12-0.3763.11%
163CP112Search Result URL Length9057-0.12-0.3248.20%
164CP467Keywords in Section Tags57622-0.12-0.3583.11%
165CP409Number of DoFollow External Links6816-0.12-0.2980.25%
166CPJLD127Has JSON-LD ItemList10-0.12-0.3842.86%
167ENT011Meta Description Tag Has Entities11-0.12-0.3856.52%
168CP082Search Result Has Params10-0.12-0.4046.46%
169BYTES01Bytes To First P Tag82,21754,466-0.12-0.3767.58%
170CPJLD011Has JSON-LD Answer10-0.12-0.3968.45%
171CP048Ahrefs Image Backlinks115,4744,315-0.12-0.2514.53%
172CPJLD217Has JSON-LD Question10-0.12-0.3968.20%
173CPXR011Keywords in Button Tags2551-0.12-0.3577.02%
174CP139Keywords in Class Attributes5,00623-0.12-0.3277.02%
175CP479Title Has Sales Words10-0.12-0.3774.16%
176CP479iiTitle Has Sentiment Words10-0.12-0.3774.29%
177CP451Number of US Phone Numbers2249-0.12-0.2774.66%
178PAGE010Number of Schema Products130-0.12-0.388.45%
179CP439Number of NoFollow Externa Links303-0.12-0.3176.27%
180CP479bTitle Has Year10-0.12-0.3572.05%
181CP481bWord Count in Meta Description Tag8320-0.12-0.3266.83%
182CP142Keywords in Em Tags100-0.12-0.3374.91%
183CPXR007Number of H4 Tags194-0.12-0.3177.76%
184CP007Ahrefs External Links42718-0.12-0.2214.91%
185CP381aSearch Terms in Meta Descriptions20-0.12-0.3583.60%
186CP460Percentage of DoFollow Internal Links9378-0.12-0.3263.85%
187CPXR015Keywords in Figure Tags1,36710-0.12-0.3376.15%
188CP313Has Privacy Policy11-0.12-0.3772.30%
189CP380Meta Description Length507125-0.12-0.3267.20%
190CP414Number of Facebook Accounts31-0.11-0.3267.95%
191CPXR008Number of H5 Tags71-0.11-0.3274.16%
192CP345Has Terms of Service10-0.11-0.3668.94%
193CPX005Keywords in Aside Tags1,7858-0.11-0.3373.91%
194CP204Has Canonical URL11-0.11-0.3769.44%
195CP052Ahrefs Linked Root Domains285-0.11-0.2815.16%
196CP032Ahrefs Has Image Backlinks10-0.11-0.3214.16%
197CP181Keywords in H5 Tags100-0.11-0.3275.65%
198LSI008LSI Words in H4 Tags386-0.11-0.3085.09%
199CP150a3Search Terms in H3 Tags30-0.11-0.3484.35%
200CP444Number of Social Accounts101-0.11-0.3272.17%


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