Top SEO Factors




Top SEO Factors - 2022-01-15      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-01-15 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1PAGE002Is Inner Page11-0.28-0.550.51%
2CPZZZ50Number of Top 50 Shared Factors Used4228-0.27-0.5115.52%
3ENT000aNumber of Entities Used6630-0.27-0.5977.86%
4LSI004LSI Words in HTML Tag6,6363,222-0.27-0.700.13%
5CPZZZ100Number of Top 100 Shared Factors Used8357-0.27-0.5115.39%
6CPZZZ200Number of Top 200 Shared Factors Used142101-0.26-0.5314.50%
7CP104zSearch Result Has Publish Date11-0.23-0.481.78%
8CP108Search Result Summary Length359164-0.22-0.4892.11%
9CP063Ahrefs Referring IP Addresses2,174109-0.21-0.3215.52%
10CP061Ahrefs Referring Class C Addresses1,22869-0.21-0.3215.52%
11CP062Ahrefs Referring Domains2,638123-0.21-0.3215.52%
12CPZZZNumber of Factors Used217146-0.21-0.4292.37%
13CP067Ahrefs Text Backlinks1,397,81525,221-0.21-0.2615.52%
14CP064Ahrefs Referring Pages1,397,83525,249-0.21-0.2615.52%
15CP002Ahrefs Backlinks1,397,83825,249-0.21-0.2615.52%
16ENT004Entities in H3 Tags356-0.21-0.4976.46%
17CP054Ahrefs NoFollow Backlinks118,9263,218-0.21-0.3115.78%
18CPX010Keywords in Div Tags16,898189-0.20-0.4592.75%
19CP059Ahrefs Rank4112-0.20-0.4012.21%
20CP470Keywords in the HTML Tag42,438296-0.20-0.4694.78%
21ENT003Entities in H2 Tags406-0.20-0.4877.48%
22CP161Keywords in H1-H6 Tags1599-0.20-0.4693.38%
23CP134Keywords in Body Tag25,606247-0.19-0.4693.89%
24CP157Keywords in H1, H2, and H3 Tags1228-0.19-0.4593.51%
25ENT009Entities in Title Tag73-0.19-0.4673.41%
26CP475Term Frequency115-0.19-0.3993.64%
27CP127bKeywords in Unique A Tag HREFs1,91439-0.19-0.4393.00%
28CP153Keywords in H1 and H2 Tags515-0.19-0.4591.98%
29CP127Keywords in A Tag HREFs2,68458-0.19-0.4293.89%
30CP134aSearch Terms in Body Tag21711-0.19-0.4090.20%
31CP465Keywords in P Tags1,04145-0.19-0.4193.26%
32CP004Ahrefs Dofollow Backlinks1,392,34421,887-0.19-0.2515.65%
33CP487Keywords in pages top 5 most used phrases101-0.19-0.4986.26%
34CP129Keywords in A Tags2,69237-0.19-0.4293.00%
35CP488Keywords in pages top 10 most used phrases222-0.19-0.4886.01%
36CP470aSearch Terms in the HTML Tag2968-0.18-0.4286.77%
37CP113Search Result URL Matches372-0.18-0.4682.57%
38CP109Search Result Summary Text Matches263-0.18-0.4985.62%
39CP465cKeywords in script Tags7,32665-0.18-0.4693.77%
40CP469Keywords in Sentences12531-0.18-0.3891.22%
41CP159aSearch Terms in H1-H6 Tags101-0.18-0.4787.91%
42CKWD001Clean Keyword Density in the HTML Tag2045-0.18-0.4485.37%
43LSI002LSI Words in Sentences3,188589-0.18-0.3795.42%
44CP999Search Result Path Matches292-0.18-0.4679.64%
45CP375Keywords in LI Tags48524-0.18-0.4090.97%
46CP486Keywords in pages top 3 most used phrases61-0.18-0.4882.44%
47CP165Keywords in H2 Tags434-0.18-0.4392.88%
48CP458Page Size Kilobytes336144-0.18-0.4685.24%
49CP140Clean Text Kilobytes2911-0.17-0.3783.08%
50DD010DomDetailer Majestic Referring Subnets58,56712,931-0.17-0.2229.52%
51CP492bUnabridged Word Count5,3261,788-0.17-0.3785.24%
52CPXX888Number of HTML Tags1,721804-0.17-0.4179.77%
53DD006DomDetailer Majestic IPs282,29544,015-0.17-0.2129.64%
54DD008DomDetailer Majestic Referring Domains2,329,097253,524-0.17-0.2129.52%
55GD001Google Variation Density3315-0.17-0.4380.03%
56CP135Body Tag Size Kilobytes26080-0.17-0.4386.01%
57CPX003Keywords in Main Tags8,69076-0.17-0.4787.53%
58CP160Leading Keywords in H1-H6 Tags342-0.17-0.4389.06%
59DD015DomDetailer Moz PA7041-0.17-0.3927.61%
60CP156Leading Keywords in H1, H2, and H3 Tags262-0.17-0.4388.30%
61ENT018Entities in Sentences486110-0.17-0.3697.71%
62CP137Keywords in the Canonical URL52-0.17-0.4385.75%
63PAGE009Number of Prices11831-0.17-0.4111.70%
64CP492Word Count3,6471,413-0.17-0.3581.93%
65CP146Keywords in the First 100 Words20710-0.17-0.4379.01%
66CP124aKeywords in Absolute URLs5,59065-0.16-0.4089.31%
67DD005DomDetailer Majestic CF6535-0.16-0.3928.50%
68CP072Search Result Document Matches271-0.16-0.4374.94%
69CP471Keywords in Span Tags39712-0.16-0.3887.15%
70DD013DomDetailer Moz DA8441-0.16-0.3626.97%
71CP097Search Result Link Text Matches122-0.16-0.4277.10%
72CP071Search Result Display URL Matches122-0.16-0.4277.10%
73DD012DomDetailer Majestic TF6027-0.16-0.3627.48%
74CP169Keywords in H3 Tags743-0.16-0.4088.93%
75CP425Number of HTTPS Links286128-0.16-0.3581.68%
76ENT002Entities in H1 Tags52-0.16-0.3868.07%
77CP468Number of Sentences18058-0.16-0.3480.79%
78ENT008Entities in Meta Description Tag103-0.16-0.4267.30%
79GD004Google Density Exact Matches392-0.16-0.3870.99%
80CP431Number of Internal Links270114-0.16-0.3479.01%
81CP410Number of DoFollow Links281127-0.16-0.3480.03%
82CPXR24Number of P Tags15637-0.16-0.3586.01%
83CP070Ahrefs Word Count3,4521,071-0.16-0.3511.58%
84CP481Keywords in Title Tag142-0.15-0.4073.41%
85QS003Number of Questions175-0.15-0.3882.70%
86CP435Number of Links288132-0.15-0.3481.04%
87LSI001LSI Words in Title Tag145-0.15-0.3791.22%
88CP483aSearch Terms in the Title Tag20-0.15-0.4182.82%
89CP150a2Search Terms in H2 Tags30-0.15-0.4387.15%
90CP019Ahrefs Has DoFollow Backlinks10-0.15-0.4115.65%
91CP374Keywords in the last 100 words2075-0.15-0.4079.52%
92CP381Keywords in Meta Descriptions392-0.15-0.4181.81%
93ENT001Entities in HTML Tag1,515347-0.15-0.3295.80%
94DD002DomDetailer Facebook Shares6,118,109-6,321,387-0.15-0.2228.88%
95LSI006LSI Words in H2 Tags9616-0.15-0.3794.40%
96CPXR003Number of Heading Tags4921-0.15-0.3886.51%
97DD007DomDetailer Majestic Links100,623,6169,968,877-0.15-0.1828.50%
98CPXR018Keywords in Nav Tags3,65436-0.15-0.3788.04%
99CP484Leading Keywords in Title Tag10-0.15-0.4375.45%
100DD016DomDetailer Moz Rank84-0.15-0.3526.72%
101CP358Inline Javascript Kilobytes11730-0.15-0.3784.48%
102ENT005Entities in H4 Tags132-0.15-0.4172.26%
103CP038Ahrefs Has NoFollow Backlinks10-0.15-0.3914.89%
104CP005Ahrefs Domain Rating7430-0.15-0.3412.09%
105CP151Leading Keywords in H1 Tags20-0.15-0.4173.79%
106CP469aSearch Terms in Sentences312-0.14-0.3486.26%
107ENT014Has Entities in H3 Tags11-0.14-0.4466.41%
108CP150aSearch Terms in H1 Tags10-0.14-0.3981.68%
109CP355Keywords in ID Attributes5323-0.14-0.3885.62%
110CP476TF/IDF11-0.14-0.4278.88%
111CP045Ahrefs Has Text Backlinks11-0.14-0.3914.89%
112CP128Keywords in Alt Attributes1268-0.14-0.3288.04%
113CP050Ahrefs Internal Links73789-0.14-0.3015.01%
114CP164Leading Keywords in H2 Tags91-0.14-0.4086.26%
115CP353Head Size Kilobytes8544-0.14-0.4078.75%
116CP099Search Result Number of Dirs in Path32-0.14-0.3862.09%
117ENT013Has Entities in H2 Tags11-0.14-0.4468.70%
118CP017Ahrefs Has Backlinks11-0.14-0.3815.01%
119GD003Google Density Variations5,54553-0.14-0.3673.66%
120QS004Number of Questions In Headings62-0.14-0.3529.90%
121LSI007LSI Words in H3 Tags7215-0.14-0.3492.62%
122LSI003LSI Words in Meta Description Tag259-0.14-0.3585.11%
123CP424Number of HREF Lang Tags121-0.14-0.3965.14%
124CPXR006Number of H3 Tags227-0.14-0.3584.99%
125CPX013Keywords in Footer Tags1,42214-0.14-0.3680.66%
126CP357Inline CSS Kilobytes7132-0.14-0.4080.15%
127CP376Keywords making whole LI Tags41-0.14-0.3580.66%
128QS007Number of Questions In H3 Tags31-0.14-0.3480.03%
129CP426Number of Images7825-0.14-0.3476.72%
130CP383Keywords in Meta OpenGraph Description442-0.14-0.3780.79%
131ENT010Title Tag Has Entities11-0.14-0.3857.12%
132DD014DomDetailer Moz Links138,462,60312,543,224-0.14-0.1929.26%
133CP472Keywords making whole Span Tags181-0.14-0.3383.84%
134CP391Number of Absolute URLs461137-0.13-0.3280.41%
135CP126aSearch Terms in A Tags492-0.13-0.3785.24%
136CP473Keywords in Strong Tags1103-0.13-0.3483.33%
137CP177Keywords in H4-H6 Tags372-0.13-0.3783.33%
138PAGE006Is Category Page10-0.13-0.389.41%
139CP413Number of External Links7119-0.13-0.3278.88%
140CPXR005Number of H2 Tags216-0.13-0.3386.64%
141QS012Headings Has Question10-0.13-0.4177.61%
142CP158Keywords making whole H1-H6 Tags50-0.13-0.3977.61%
143CP152Keywords in H1 Tags81-0.13-0.3379.01%
144CP168Leading Keywords in H3 Tags161-0.13-0.3680.28%
145CPJLDxSANumber Of JSON-LD Types649-0.13-0.3582.06%
146CP427Number of Images with Alt Text6316-0.13-0.3177.86%
147CP154Keywords making whole H1, H2, and H3 Tags10-0.13-0.4076.46%
148CP125Keywords making whole A Tags41-0.13-0.3383.46%
149CP477Keywords in Title Attributes1747-0.13-0.3282.19%
150ENT012Has Entities in H1 Tags11-0.13-0.3962.21%
151CP407Number of Bytes to First Match3,396,138432,863-0.13-0.3167.56%
152DD011DomDetailer Majestic Referring .gov Links25,469,1132,338,794-0.13-0.1926.46%
153CP485Keywords in pages most used phrase20-0.13-0.4172.90%
154CP130Keywords in Article Tags83626-0.13-0.3879.39%
155CP057Ahrefs Page Size52,55221,935-0.13-0.2710.94%
156CP385Keywords in Meta OpenGraph Content111-0.13-0.3776.59%
157CP377Load Time Milliseconds43,9741,890-0.13-0.3069.47%
158QS006Number of Questions In H2 Tags41-0.13-0.3379.26%
159CP104bSearch Result Publish Date2,007,281,7261,963,108,789-0.13-0.3453.31%
160CP173Keywords in H4 Tags271-0.13-0.3683.46%
161CP048Ahrefs Image Backlinks115,4744,650-0.13-0.2613.99%
162CP112Search Result URL Length9057-0.13-0.3348.60%
163CP467Keywords in Section Tags57622-0.12-0.3683.84%
164LSI005LSI Words in H1 Tags134-0.12-0.2988.80%
165CP409Number of DoFollow External Links5416-0.12-0.2979.26%
166CP114Search Result Uses HTTPS11-0.12-0.3764.12%
167CPJLD127Has JSON-LD ItemList10-0.12-0.3843.51%
168CPJLD011Has JSON-LD Answer10-0.12-0.3968.70%
169CP082Search Result Has Params10-0.12-0.4046.95%
170CPJLD217Has JSON-LD Question10-0.12-0.3968.45%
171ENT011Meta Description Tag Has Entities11-0.12-0.3857.25%
172CP479Title Has Sales Words10-0.12-0.3874.30%
173BYTES01Bytes To First P Tag82,21754,576-0.12-0.3767.94%
174CP007Ahrefs External Links42719-0.12-0.2414.50%
175CP479iiTitle Has Sentiment Words10-0.12-0.3774.43%
176CP479bTitle Has Year10-0.12-0.3672.26%
177CPXR011Keywords in Button Tags2551-0.12-0.3477.23%
178CP139Keywords in Class Attributes5,00623-0.12-0.3277.99%
179PAGE010Number of Schema Products130-0.12-0.398.52%
180CP451Number of US Phone Numbers2249-0.12-0.2775.19%
181CP032Ahrefs Has Image Backlinks10-0.12-0.3313.61%
182CP439Number of NoFollow Externa Links303-0.12-0.3176.34%
183CP142Keywords in Em Tags100-0.12-0.3375.06%
184CPXR008Number of H5 Tags71-0.12-0.3274.43%
185CP381aSearch Terms in Meta Descriptions20-0.12-0.3683.08%
186CP052Ahrefs Linked Root Domains286-0.12-0.2914.89%
187CP481bWord Count in Meta Description Tag8321-0.12-0.3266.16%
188CP313Has Privacy Policy11-0.12-0.3772.14%
189CP460Percentage of DoFollow Internal Links9379-0.12-0.3263.49%
190CPXR007Number of H4 Tags154-0.12-0.3177.48%
191CPXR015Keywords in Figure Tags1,36710-0.12-0.3376.72%
192CP414Number of Facebook Accounts31-0.11-0.3267.43%
193CP380Meta Description Length507125-0.11-0.3266.79%
194CP204Has Canonical URL11-0.11-0.3768.58%
195CP181Keywords in H5 Tags100-0.11-0.3374.94%
196CPX005Keywords in Aside Tags1,7858-0.11-0.3374.30%
197CP056Ahrefs Pages51-0.11-0.2613.87%
198CP345Has Terms of Service10-0.11-0.3669.59%
199ENT006Entities in H5 Tags81-0.11-0.3360.56%
200CP150a3Search Terms in H3 Tags30-0.11-0.3584.86%


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