Top SEO Factors




Top SEO Factors - 2022-01-13      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-01-13 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1CPZZZ50Number of Top 50 Shared Factors Used4228-0.28-0.5214.76%
2CPZZZ100Number of Top 100 Shared Factors Used8357-0.28-0.5314.64%
3ENT000aNumber of Entities Used6831-0.28-0.5978.11%
4PAGE002Is Inner Page11-0.27-0.540.37%
5CPZZZ200Number of Top 200 Shared Factors Used142100-0.27-0.5413.65%
6LSI004LSI Words in HTML Tag6,6363,222-0.27-0.700.12%
7CP063Ahrefs Referring IP Addresses2,174113-0.22-0.3215.62%
8CP061Ahrefs Referring Class C Addresses1,22872-0.22-0.3215.62%
9CP062Ahrefs Referring Domains2,638127-0.22-0.3215.50%
10CP104zSearch Result Has Publish Date11-0.22-0.452.09%
11CP108Search Result Summary Length359164-0.21-0.4890.28%
12CPZZZNumber of Factors Used217146-0.21-0.4292.13%
13CP067Ahrefs Text Backlinks1,397,81524,755-0.21-0.2515.62%
14CP002Ahrefs Backlinks1,397,83824,783-0.21-0.2515.62%
15CP064Ahrefs Referring Pages1,397,83524,783-0.21-0.2515.62%
16CP054Ahrefs NoFollow Backlinks118,9263,185-0.21-0.3015.87%
17ENT004Entities in H3 Tags356-0.21-0.4976.88%
18CPX010Keywords in Div Tags15,198167-0.21-0.4592.25%
19CP470Keywords in the HTML Tag25,957244-0.21-0.4693.85%
20CP059Ahrefs Rank4113-0.21-0.4112.79%
21ENT003Entities in H2 Tags407-0.20-0.4977.49%
22CP161Keywords in H1-H6 Tags1599-0.20-0.4692.74%
23CP134Keywords in Body Tag22,110216-0.20-0.4793.48%
24CP157Keywords in H1, H2, and H3 Tags1228-0.20-0.4592.74%
25CP475Term Frequency115-0.19-0.3994.10%
26CP127bKeywords in Unique A Tag HREFs1,91437-0.19-0.4392.25%
27ENT009Entities in Title Tag73-0.19-0.4773.68%
28CP153Keywords in H1 and H2 Tags485-0.19-0.4691.02%
29CP127Keywords in A Tag HREFs2,68454-0.19-0.4393.97%
30CP134aSearch Terms in Body Tag21712-0.19-0.4090.77%
31CP465Keywords in P Tags1,04143-0.19-0.4192.62%
32CP129Keywords in A Tags2,69234-0.19-0.4293.48%
33CP004Ahrefs Dofollow Backlinks1,392,34421,443-0.19-0.2415.74%
34CP487Keywords in pages top 5 most used phrases101-0.19-0.4986.22%
35CP488Keywords in pages top 10 most used phrases222-0.19-0.4985.61%
36CP469Keywords in Sentences12531-0.19-0.3991.64%
37CP470aSearch Terms in the HTML Tag2968-0.19-0.4287.70%
38LSI002LSI Words in Sentences3,188603-0.19-0.3895.94%
39CP113Search Result URL Matches372-0.19-0.4682.66%
40CP465cKeywords in script Tags7,32659-0.18-0.4693.73%
41CP109Search Result Summary Text Matches233-0.18-0.4984.75%
42CKWD001Clean Keyword Density in the HTML Tag2045-0.18-0.4484.38%
43CP159aSearch Terms in H1-H6 Tags101-0.18-0.4787.70%
44CP999Search Result Path Matches292-0.18-0.4679.70%
45CP375Keywords in LI Tags48523-0.18-0.4091.14%
46CP165Keywords in H2 Tags404-0.18-0.4392.99%
47DD010DomDetailer Majestic Referring Subnets58,56712,649-0.18-0.2229.77%
48CP458Page Size Kilobytes325145-0.18-0.4684.99%
49CP140Clean Text Kilobytes2711-0.18-0.3783.64%
50DD006DomDetailer Majestic IPs282,29542,811-0.18-0.2130.01%
51CP486Keywords in pages top 3 most used phrases61-0.18-0.4882.66%
52DD008DomDetailer Majestic Referring Domains2,329,097245,680-0.18-0.2130.01%
53CP492bUnabridged Word Count5,0171,800-0.18-0.3786.96%
54CP160Leading Keywords in H1-H6 Tags342-0.17-0.4387.95%
55DD015DomDetailer Moz PA7041-0.17-0.4028.54%
56CPXX888Number of HTML Tags2,506812-0.17-0.4280.81%
57GD001Google Variation Density3294-0.17-0.4379.21%
58CP156Leading Keywords in H1, H2, and H3 Tags262-0.17-0.4387.21%
59CP135Body Tag Size Kilobytes25281-0.17-0.4385.85%
60CPX003Keywords in Main Tags8,69077-0.17-0.4787.45%
61DD005DomDetailer Majestic CF6536-0.17-0.4029.15%
62CP492Word Count3,6471,425-0.17-0.3584.13%
63CP124aKeywords in Absolute URLs4,89258-0.17-0.4090.41%
64ENT018Entities in Sentences486112-0.17-0.3697.91%
65PAGE009Number of Prices11832-0.17-0.4111.69%
66CP137Keywords in the Canonical URL52-0.17-0.4384.99%
67CP146Keywords in the First 100 Words2079-0.16-0.4379.83%
68DD013DomDetailer Moz DA8441-0.16-0.3728.04%
69CP471Keywords in Span Tags39711-0.16-0.3888.31%
70CP072Search Result Document Matches271-0.16-0.4374.29%
71ENT002Entities in H1 Tags52-0.16-0.3967.40%
72CP097Search Result Link Text Matches82-0.16-0.4275.89%
73CP071Search Result Display URL Matches82-0.16-0.4275.89%
74CP070Ahrefs Word Count3,4521,099-0.16-0.3612.05%
75DD012DomDetailer Majestic TF6027-0.16-0.3628.91%
76CP431Number of Internal Links270115-0.16-0.3580.69%
77CP425Number of HTTPS Links274129-0.16-0.3582.41%
78CP169Keywords in H3 Tags743-0.16-0.4089.30%
79QS003Number of Questions175-0.16-0.3983.89%
80CP468Number of Sentences18058-0.16-0.3482.53%
81ENT008Entities in Meta Description Tag103-0.16-0.4267.40%
82CP410Number of DoFollow Links274128-0.16-0.3580.44%
83CPXR24Number of P Tags15638-0.16-0.3585.61%
84GD004Google Density Exact Matches392-0.16-0.3770.11%
85CP435Number of Links285134-0.16-0.3581.80%
86CP483aSearch Terms in the Title Tag20-0.16-0.4281.67%
87LSI001LSI Words in Title Tag145-0.16-0.3890.77%
88LSI006LSI Words in H2 Tags9616-0.15-0.3894.34%
89CP381Keywords in Meta Descriptions392-0.15-0.4280.69%
90CP481Keywords in Title Tag112-0.15-0.4072.82%
91DD007DomDetailer Majestic Links100,623,61610,713,310-0.15-0.1728.78%
92DD002DomDetailer Facebook Shares6,118,109-6,107,106-0.15-0.2229.40%
93CP374Keywords in the last 100 words2075-0.15-0.3980.20%
94CP038Ahrefs Has NoFollow Backlinks10-0.15-0.4115.38%
95CP150a2Search Terms in H2 Tags40-0.15-0.4387.33%
96CPXR003Number of Heading Tags5321-0.15-0.3887.58%
97CP484Leading Keywords in Title Tag10-0.15-0.4475.15%
98CP019Ahrefs Has DoFollow Backlinks10-0.15-0.4215.87%
99ENT001Entities in HTML Tag1,722353-0.15-0.3294.22%
100CPXR018Keywords in Nav Tags3,65432-0.15-0.3788.44%
101DD016DomDetailer Moz Rank84-0.15-0.3628.04%
102CP045Ahrefs Has Text Backlinks11-0.15-0.4015.01%
103ENT005Entities in H4 Tags132-0.15-0.4272.08%
104CP469aSearch Terms in Sentences312-0.15-0.3686.59%
105CP151Leading Keywords in H1 Tags20-0.15-0.4174.17%
106CP358Inline Javascript Kilobytes11230-0.15-0.3684.13%
107CP005Ahrefs Domain Rating7531-0.15-0.3512.42%
108CP476TF/IDF11-0.15-0.4379.09%
109CP150aSearch Terms in H1 Tags10-0.15-0.3981.18%
110CP355Keywords in ID Attributes5323-0.15-0.3985.24%
111CP164Leading Keywords in H2 Tags91-0.15-0.4086.84%
112CP128Keywords in Alt Attributes1157-0.15-0.3487.82%
113QS004Number of Questions In Headings62-0.15-0.3629.40%
114ENT014Has Entities in H3 Tags11-0.15-0.4566.30%
115ENT013Has Entities in H2 Tags11-0.14-0.4468.39%
116CP017Ahrefs Has Backlinks11-0.14-0.3915.13%
117CP353Head Size Kilobytes8544-0.14-0.4078.72%
118CP050Ahrefs Internal Links73792-0.14-0.2915.25%
119LSI003LSI Words in Meta Description Tag289-0.14-0.3685.73%
120LSI007LSI Words in H3 Tags7215-0.14-0.3492.87%
121PAGE006Is Category Page10-0.14-0.408.49%
122GD003Google Density Variations5,54553-0.14-0.3672.69%
123CP099Search Result Number of Dirs in Path32-0.14-0.3762.98%
124CPX013Keywords in Footer Tags1,33411-0.14-0.3681.06%
125CPXR006Number of H3 Tags227-0.14-0.3586.47%
126CP426Number of Images10326-0.14-0.3476.75%
127CP376Keywords making whole LI Tags51-0.14-0.3579.95%
128CP357Inline CSS Kilobytes7532-0.14-0.4079.95%
129DD014DomDetailer Moz Links138,462,60311,631,528-0.14-0.1929.52%
130ENT010Title Tag Has Entities11-0.14-0.3856.46%
131CP383Keywords in Meta OpenGraph Description442-0.14-0.3779.34%
132CPXR005Number of H2 Tags216-0.14-0.3487.21%
133QS007Number of Questions In H3 Tags31-0.14-0.3480.93%
134CP472Keywords making whole Span Tags181-0.14-0.3383.03%
135CP473Keywords in Strong Tags1103-0.13-0.3483.39%
136CP391Number of Absolute URLs489139-0.13-0.3282.41%
137CP126aSearch Terms in A Tags492-0.13-0.3785.98%
138CP413Number of External Links8119-0.13-0.3279.83%
139CP424Number of HREF Lang Tags121-0.13-0.3865.56%
140QS012Headings Has Question10-0.13-0.4178.72%
141CP177Keywords in H4-H6 Tags372-0.13-0.3782.53%
142CP158Keywords making whole H1-H6 Tags50-0.13-0.3977.00%
143CP168Leading Keywords in H3 Tags161-0.13-0.3580.07%
144CP154Keywords making whole H1, H2, and H3 Tags10-0.13-0.4075.65%
145CP427Number of Images with Alt Text6316-0.13-0.3278.60%
146CPJLDxSANumber Of JSON-LD Types649-0.13-0.3682.04%
147CP057Ahrefs Page Size52,55222,771-0.13-0.2811.56%
148CP152Keywords in H1 Tags81-0.13-0.3278.23%
149CP125Keywords making whole A Tags51-0.13-0.3382.29%
150DD011DomDetailer Majestic Referring .gov Links25,469,1132,188,294-0.13-0.1926.81%
151QS006Number of Questions In H2 Tags41-0.13-0.3379.83%
152CP385Keywords in Meta OpenGraph Content111-0.13-0.3776.14%
153CP130Keywords in Article Tags83626-0.13-0.3881.80%
154CP477Keywords in Title Attributes1747-0.13-0.3282.78%
155CP407Number of Bytes to First Match3,396,138432,955-0.13-0.3066.54%
156CP485Keywords in pages most used phrase20-0.13-0.4073.43%
157ENT012Has Entities in H1 Tags11-0.13-0.3962.48%
158CP104bSearch Result Publish Date2,007,281,7261,959,640,184-0.13-0.3452.89%
159CP173Keywords in H4 Tags271-0.13-0.3684.13%
160LSI005LSI Words in H1 Tags134-0.13-0.3087.82%
161CP377Load Time Milliseconds43,9741,883-0.13-0.3068.88%
162CP467Keywords in Section Tags57621-0.12-0.3682.66%
163CP114Search Result Uses HTTPS11-0.12-0.3763.10%
164CP409Number of DoFollow External Links6816-0.12-0.2980.44%
165CP112Search Result URL Length8957-0.12-0.3247.72%
166CPJLD127Has JSON-LD ItemList10-0.12-0.3842.19%
167ENT011Meta Description Tag Has Entities11-0.12-0.3858.06%
168CP139Keywords in Class Attributes4,91420-0.12-0.3277.24%
169CP048Ahrefs Image Backlinks115,4744,400-0.12-0.2514.27%
170BYTES01Bytes To First P Tag82,21754,543-0.12-0.3767.77%
171CPXR011Keywords in Button Tags2551-0.12-0.3577.74%
172CP082Search Result Has Params10-0.12-0.4045.63%
173CPJLD011Has JSON-LD Answer10-0.12-0.3968.63%
174CP007Ahrefs External Links42719-0.12-0.2314.64%
175CPJLD217Has JSON-LD Question10-0.12-0.3868.39%
176CP479Title Has Sales Words10-0.12-0.3774.29%
177CP451Number of US Phone Numbers2249-0.12-0.2873.68%
178CP479iiTitle Has Sentiment Words10-0.12-0.3774.05%
179CP479bTitle Has Year10-0.12-0.3572.32%
180CP052Ahrefs Linked Root Domains286-0.12-0.3014.88%
181CP439Number of NoFollow Externa Links303-0.12-0.3177.00%
182PAGE010Number of Schema Products130-0.12-0.388.36%
183CP481bWord Count in Meta Description Tag8321-0.12-0.3367.65%
184CP142Keywords in Em Tags100-0.12-0.3375.40%
185CP381aSearch Terms in Meta Descriptions20-0.12-0.3683.64%
186CPXR007Number of H4 Tags194-0.12-0.3277.49%
187CPXR015Keywords in Figure Tags1,3679-0.12-0.3376.63%
188CP313Has Privacy Policy11-0.12-0.3772.69%
189CP380Meta Description Length507125-0.12-0.3268.14%
190CP460Percentage of DoFollow Internal Links9379-0.12-0.3264.08%
191CP414Number of Facebook Accounts31-0.12-0.3268.51%
192CP032Ahrefs Has Image Backlinks10-0.12-0.3313.90%
193CP345Has Terms of Service10-0.11-0.3668.88%
194CPXR008Number of H5 Tags71-0.11-0.3274.17%
195CP204Has Canonical URL11-0.11-0.3769.25%
196CPX005Keywords in Aside Tags1,7858-0.11-0.3374.54%
197CP056Ahrefs Pages51-0.11-0.2513.78%
198CP150a3Search Terms in H3 Tags30-0.11-0.3584.26%
199LSI008LSI Words in H4 Tags416-0.11-0.3085.49%
200CP181Keywords in H5 Tags100-0.11-0.3274.78%


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