Top SEO Factors




Top SEO Factors - 2022-01-12      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-01-12 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1CPZZZ50Number of Top 50 Shared Factors Used4228-0.28-0.5214.74%
2CPZZZ100Number of Top 100 Shared Factors Used8357-0.28-0.5214.61%
3ENT000aNumber of Entities Used6831-0.28-0.5977.83%
4PAGE002Is Inner Page11-0.27-0.540.38%
5CPZZZ200Number of Top 200 Shared Factors Used142100-0.27-0.5413.60%
6LSI004LSI Words in HTML Tag6,6363,222-0.27-0.700.13%
7CP104zSearch Result Has Publish Date11-0.22-0.461.89%
8CP063Ahrefs Referring IP Addresses2,174115-0.22-0.3215.37%
9CP061Ahrefs Referring Class C Addresses1,22873-0.22-0.3315.37%
10CP062Ahrefs Referring Domains2,638131-0.22-0.3215.24%
11CP067Ahrefs Text Backlinks1,397,81525,561-0.21-0.2515.37%
12CP108Search Result Summary Length284164-0.21-0.4789.55%
13CP002Ahrefs Backlinks1,397,83825,590-0.21-0.2515.37%
14CP064Ahrefs Referring Pages1,397,83525,590-0.21-0.2515.37%
15CP054Ahrefs NoFollow Backlinks118,9263,278-0.21-0.3015.62%
16CPZZZNumber of Factors Used217147-0.21-0.4291.94%
17CPX010Keywords in Div Tags15,198167-0.21-0.4592.19%
18ENT004Entities in H3 Tags356-0.21-0.4976.45%
19CP470Keywords in the HTML Tag25,957245-0.21-0.4693.45%
20CP059Ahrefs Rank4113-0.21-0.4112.47%
21ENT003Entities in H2 Tags407-0.20-0.4977.33%
22CP161Keywords in H1-H6 Tags1599-0.20-0.4692.44%
23CP134Keywords in Body Tag22,110216-0.20-0.4793.07%
24CP157Keywords in H1, H2, and H3 Tags1228-0.19-0.4592.57%
25CP475Term Frequency115-0.19-0.3993.70%
26CP127bKeywords in Unique A Tag HREFs1,91437-0.19-0.4391.81%
27ENT009Entities in Title Tag73-0.19-0.4773.17%
28CP134aSearch Terms in Body Tag21712-0.19-0.4190.81%
29CP127Keywords in A Tag HREFs2,68454-0.19-0.4393.32%
30CP153Keywords in H1 and H2 Tags485-0.19-0.4690.68%
31CP004Ahrefs Dofollow Backlinks1,392,34422,147-0.19-0.2415.49%
32CP129Keywords in A Tags2,69234-0.19-0.4293.20%
33CP465Keywords in P Tags1,04143-0.19-0.4192.44%
34CP487Keywords in pages top 5 most used phrases101-0.19-0.4986.02%
35CP488Keywords in pages top 10 most used phrases222-0.19-0.4985.39%
36CP470aSearch Terms in the HTML Tag2968-0.19-0.4287.91%
37CP469Keywords in Sentences12531-0.19-0.3991.44%
38LSI002LSI Words in Sentences3,188604-0.19-0.3895.72%
39CP113Search Result URL Matches372-0.19-0.4782.75%
40CP159aSearch Terms in H1-H6 Tags101-0.18-0.4788.04%
41CKWD001Clean Keyword Density in the HTML Tag2045-0.18-0.4584.38%
42CP465cKeywords in script Tags7,32660-0.18-0.4693.45%
43CP109Search Result Summary Text Matches233-0.18-0.4984.89%
44CP999Search Result Path Matches292-0.18-0.4679.60%
45CP375Keywords in LI Tags48523-0.18-0.4090.81%
46CP165Keywords in H2 Tags403-0.18-0.4392.70%
47CP458Page Size Kilobytes325145-0.18-0.4684.63%
48DD010DomDetailer Majestic Referring Subnets58,56712,757-0.18-0.2229.85%
49CP140Clean Text Kilobytes2711-0.18-0.3783.38%
50DD006DomDetailer Majestic IPs282,29543,313-0.18-0.2130.10%
51CP486Keywords in pages top 3 most used phrases61-0.18-0.4882.49%
52CP492bUnabridged Word Count5,0171,797-0.18-0.3786.65%
53CPXX888Number of HTML Tags2,506814-0.18-0.4280.60%
54DD008DomDetailer Majestic Referring Domains2,329,097249,761-0.17-0.2130.23%
55DD015DomDetailer Moz PA7041-0.17-0.4028.34%
56CP160Leading Keywords in H1-H6 Tags342-0.17-0.4388.16%
57GD001Google Variation Density3294-0.17-0.4379.72%
58CP156Leading Keywords in H1, H2, and H3 Tags262-0.17-0.4387.41%
59CP135Body Tag Size Kilobytes25281-0.17-0.4385.77%
60CPX003Keywords in Main Tags8,69078-0.17-0.4787.41%
61DD005DomDetailer Majestic CF6536-0.17-0.4029.22%
62CP124aKeywords in Absolute URLs4,89258-0.17-0.4090.18%
63PAGE009Number of Prices11832-0.17-0.4111.46%
64CP492Word Count3,6471,422-0.17-0.3583.75%
65CP137Keywords in the Canonical URL52-0.17-0.4385.14%
66ENT018Entities in Sentences486111-0.17-0.3597.86%
67CP146Keywords in the First 100 Words2079-0.16-0.4379.60%
68DD013DomDetailer Moz DA8441-0.16-0.3727.96%
69CP072Search Result Document Matches271-0.16-0.4373.80%
70CP471Keywords in Span Tags39711-0.16-0.3888.54%
71CP070Ahrefs Word Count3,4521,081-0.16-0.3611.71%
72ENT002Entities in H1 Tags52-0.16-0.3967.25%
73CP431Number of Internal Links270115-0.16-0.3580.48%
74DD012DomDetailer Majestic TF6027-0.16-0.3628.97%
75CP425Number of HTTPS Links274130-0.16-0.3582.37%
76CP097Search Result Link Text Matches82-0.16-0.4275.82%
77CP071Search Result Display URL Matches82-0.16-0.4275.82%
78CP169Keywords in H3 Tags743-0.16-0.4089.04%
79CP410Number of DoFollow Links274129-0.16-0.3580.35%
80ENT008Entities in Meta Description Tag103-0.16-0.4267.25%
81QS003Number of Questions175-0.16-0.3983.88%
82CP468Number of Sentences18058-0.16-0.3482.12%
83GD004Google Density Exact Matches392-0.16-0.3770.53%
84CPXR24Number of P Tags11938-0.16-0.3585.14%
85CP483aSearch Terms in the Title Tag20-0.16-0.4281.49%
86CP435Number of Links285134-0.16-0.3581.74%
87LSI001LSI Words in Title Tag145-0.16-0.3890.93%
88CP038Ahrefs Has NoFollow Backlinks10-0.15-0.4215.11%
89LSI006LSI Words in H2 Tags9616-0.15-0.3894.21%
90CP381Keywords in Meta Descriptions392-0.15-0.4280.60%
91CP481Keywords in Title Tag112-0.15-0.4072.54%
92CP150a2Search Terms in H2 Tags40-0.15-0.4387.78%
93CP374Keywords in the last 100 words2075-0.15-0.3980.48%
94DD002DomDetailer Facebook Shares6,118,109-6,257,640-0.15-0.2229.35%
95CPXR003Number of Heading Tags5321-0.15-0.3987.28%
96CP019Ahrefs Has DoFollow Backlinks10-0.15-0.4115.62%
97DD007DomDetailer Majestic Links170,150,32811,173,922-0.15-0.1728.97%
98CP484Leading Keywords in Title Tag10-0.15-0.4475.31%
99CPXR018Keywords in Nav Tags3,65432-0.15-0.3788.29%
100ENT001Entities in HTML Tag1,722354-0.15-0.3294.08%
101DD016DomDetailer Moz Rank84-0.15-0.3627.96%
102CP045Ahrefs Has Text Backlinks11-0.15-0.4014.74%
103CP469aSearch Terms in Sentences312-0.15-0.3686.78%
104CP150aSearch Terms in H1 Tags10-0.15-0.3981.11%
105ENT005Entities in H4 Tags132-0.15-0.4271.66%
106CP476TF/IDF11-0.15-0.4378.72%
107CP005Ahrefs Domain Rating7531-0.15-0.3511.96%
108CP151Leading Keywords in H1 Tags20-0.15-0.4174.43%
109CP358Inline Javascript Kilobytes11230-0.15-0.3684.01%
110CP017Ahrefs Has Backlinks11-0.15-0.3914.86%
111CP128Keywords in Alt Attributes1157-0.15-0.3488.04%
112CP164Leading Keywords in H2 Tags91-0.15-0.4086.90%
113CP355Keywords in ID Attributes5323-0.15-0.3985.39%
114ENT014Has Entities in H3 Tags11-0.15-0.4565.74%
115ENT013Has Entities in H2 Tags11-0.15-0.4467.88%
116CP050Ahrefs Internal Links73791-0.14-0.2914.99%
117QS004Number of Questions In Headings62-0.14-0.3528.72%
118CP353Head Size Kilobytes8544-0.14-0.3978.97%
119PAGE006Is Category Page10-0.14-0.418.44%
120LSI003LSI Words in Meta Description Tag289-0.14-0.3685.77%
121LSI007LSI Words in H3 Tags7216-0.14-0.3592.70%
122GD003Google Density Variations5,54553-0.14-0.3673.05%
123CP099Search Result Number of Dirs in Path32-0.14-0.3762.72%
124ENT010Title Tag Has Entities11-0.14-0.3856.42%
125CPX013Keywords in Footer Tags1,33411-0.14-0.3680.60%
126CPXR006Number of H3 Tags227-0.14-0.3586.52%
127CP426Number of Images10326-0.14-0.3476.57%
128CP357Inline CSS Kilobytes7532-0.14-0.4079.72%
129CP376Keywords making whole LI Tags51-0.14-0.3580.10%
130DD014DomDetailer Moz Links138,462,60311,805,213-0.14-0.1929.60%
131CPXR005Number of H2 Tags216-0.14-0.3587.15%
132QS007Number of Questions In H3 Tags31-0.14-0.3480.60%
133CP383Keywords in Meta OpenGraph Description442-0.14-0.3779.22%
134CP472Keywords making whole Span Tags181-0.14-0.3383.00%
135CP126aSearch Terms in A Tags492-0.14-0.3886.02%
136CP473Keywords in Strong Tags1103-0.14-0.3482.87%
137CP391Number of Absolute URLs489140-0.13-0.3282.62%
138CP424Number of HREF Lang Tags121-0.13-0.3865.37%
139CP413Number of External Links8119-0.13-0.3279.35%
140QS012Headings Has Question10-0.13-0.4178.21%
141CP177Keywords in H4-H6 Tags372-0.13-0.3782.37%
142CP168Leading Keywords in H3 Tags161-0.13-0.3679.97%
143CP158Keywords making whole H1-H6 Tags50-0.13-0.4077.20%
144CP057Ahrefs Page Size52,55222,819-0.13-0.2911.21%
145CP154Keywords making whole H1, H2, and H3 Tags10-0.13-0.4075.94%
146CP427Number of Images with Alt Text6317-0.13-0.3278.21%
147CPJLDxSANumber Of JSON-LD Types649-0.13-0.3682.24%
148CP125Keywords making whole A Tags51-0.13-0.3382.49%
149CP152Keywords in H1 Tags81-0.13-0.3278.46%
150DD011DomDetailer Majestic Referring .gov Links25,469,1132,234,448-0.13-0.1926.95%
151QS006Number of Questions In H2 Tags41-0.13-0.3379.09%
152CP477Keywords in Title Attributes1747-0.13-0.3283.00%
153CP407Number of Bytes to First Match3,396,138435,861-0.13-0.3166.37%
154CP130Keywords in Article Tags83626-0.13-0.3881.61%
155CP385Keywords in Meta OpenGraph Content111-0.13-0.3775.69%
156ENT012Has Entities in H1 Tags11-0.13-0.3962.22%
157CP485Keywords in pages most used phrase20-0.13-0.4073.55%
158CP173Keywords in H4 Tags271-0.13-0.3684.13%
159CP104bSearch Result Publish Date2,007,281,7261,961,192,692-0.13-0.3352.02%
160LSI005LSI Words in H1 Tags134-0.13-0.2987.66%
161CP377Load Time Milliseconds43,9741,877-0.13-0.3068.64%
162CP114Search Result Uses HTTPS11-0.13-0.3762.85%
163CPJLD127Has JSON-LD ItemList10-0.13-0.3842.44%
164CP467Keywords in Section Tags57621-0.12-0.3582.24%
165CP409Number of DoFollow External Links6816-0.12-0.2979.97%
166CP112Search Result URL Length8957-0.12-0.3247.98%
167ENT011Meta Description Tag Has Entities11-0.12-0.3857.68%
168CP139Keywords in Class Attributes4,91420-0.12-0.3376.95%
169CP082Search Result Has Params10-0.12-0.4045.47%
170CP048Ahrefs Image Backlinks115,4744,633-0.12-0.2514.11%
171BYTES01Bytes To First P Tag82,21754,521-0.12-0.3767.88%
172CPXR011Keywords in Button Tags2551-0.12-0.3577.83%
173CP007Ahrefs External Links7717-0.12-0.2314.36%
174CPJLD011Has JSON-LD Answer10-0.12-0.3968.01%
175CPJLD217Has JSON-LD Question10-0.12-0.3967.76%
176CP479Title Has Sales Words10-0.12-0.3773.68%
177CP052Ahrefs Linked Root Domains165-0.12-0.3014.61%
178CP451Number of US Phone Numbers2249-0.12-0.2873.55%
179CP381aSearch Terms in Meta Descriptions20-0.12-0.3683.63%
180CP479iiTitle Has Sentiment Words10-0.12-0.3773.30%
181CP479bTitle Has Year10-0.12-0.3571.79%
182PAGE010Number of Schema Products130-0.12-0.388.56%
183CP439Number of NoFollow Externa Links303-0.12-0.3176.70%
184CP481bWord Count in Meta Description Tag8321-0.12-0.3267.88%
185CP142Keywords in Em Tags100-0.12-0.3375.06%
186CPXR015Keywords in Figure Tags1,3679-0.12-0.3376.70%
187CP313Has Privacy Policy11-0.12-0.3772.67%
188CPXR007Number of H4 Tags194-0.12-0.3177.33%
189CP032Ahrefs Has Image Backlinks10-0.12-0.3313.73%
190CP460Percentage of DoFollow Internal Links9379-0.12-0.3263.73%
191CP380Meta Description Length507125-0.12-0.3268.51%
192CP414Number of Facebook Accounts31-0.12-0.3269.02%
193CP056Ahrefs Pages51-0.12-0.2613.48%
194CP345Has Terms of Service10-0.11-0.3669.02%
195CPXR008Number of H5 Tags71-0.11-0.3274.43%
196CP204Has Canonical URL11-0.11-0.3770.03%
197CP150a3Search Terms in H3 Tags30-0.11-0.3584.38%
198CPX005Keywords in Aside Tags1,7858-0.11-0.3374.56%
199LSI008LSI Words in H4 Tags416-0.11-0.3085.77%
200CP034Ahrefs Has Internal Links11-0.11-0.3312.34%


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