Top SEO Factors




Top SEO Factors - 2022-01-11      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-01-11 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1ENT000aNumber of Entities Used6830-0.28-0.6078.02%
2CPZZZ50Number of Top 50 Shared Factors Used4228-0.28-0.5114.27%
3PAGE002Is Inner Page11-0.27-0.540.39%
4CPZZZ100Number of Top 100 Shared Factors Used8357-0.27-0.5214.14%
5LSI004LSI Words in HTML Tag6,6363,222-0.27-0.700.13%
6CPZZZ200Number of Top 200 Shared Factors Used142100-0.26-0.5313.11%
7CPZZZNumber of Factors Used217148-0.23-0.4691.90%
8CP104zSearch Result Has Publish Date11-0.22-0.461.80%
9CP063Ahrefs Referring IP Addresses2,174114-0.22-0.3215.68%
10CP470Keywords in the HTML Tag25,957259-0.22-0.4893.32%
11CP061Ahrefs Referring Class C Addresses1,22873-0.22-0.3215.68%
12CPX010Keywords in Div Tags15,198175-0.22-0.4792.03%
13CP062Ahrefs Referring Domains2,638130-0.22-0.3115.55%
14CP067Ahrefs Text Backlinks1,397,81525,418-0.21-0.2415.68%
15CP054Ahrefs NoFollow Backlinks118,9263,261-0.21-0.3015.94%
16CP064Ahrefs Referring Pages1,397,83525,447-0.21-0.2415.68%
17CP002Ahrefs Backlinks1,397,83825,448-0.21-0.2415.68%
18CP108Search Result Summary Length281165-0.21-0.4889.72%
19CP134Keywords in Body Tag22,110229-0.21-0.4892.93%
20CP161Keywords in H1-H6 Tags15910-0.21-0.4792.29%
21CP475Term Frequency115-0.21-0.4593.57%
22CP127bKeywords in Unique A Tag HREFs1,91440-0.21-0.4491.52%
23ENT004Entities in H3 Tags356-0.21-0.4976.22%
24ENT003Entities in H2 Tags407-0.21-0.4977.25%
25CP157Keywords in H1, H2, and H3 Tags1228-0.21-0.4692.42%
26LSI002LSI Words in Sentences3,188670-0.21-0.4295.76%
27CP127Keywords in A Tag HREFs2,68457-0.21-0.4493.06%
28CP134aSearch Terms in Body Tag21713-0.20-0.4390.49%
29CP153Keywords in H1 and H2 Tags485-0.20-0.4790.49%
30CP059Ahrefs Rank4113-0.20-0.4112.85%
31CP465Keywords in P Tags1,04145-0.20-0.4292.42%
32CP470aSearch Terms in the HTML Tag2969-0.20-0.4487.92%
33CP487Keywords in pages top 5 most used phrases101-0.20-0.5185.60%
34CP488Keywords in pages top 10 most used phrases222-0.20-0.5185.09%
35CP129Keywords in A Tags2,69234-0.20-0.4293.32%
36ENT009Entities in Title Tag73-0.20-0.4773.26%
37CP113Search Result URL Matches372-0.20-0.4882.52%
38CP469Keywords in Sentences12532-0.20-0.4091.52%
39CP999Search Result Path Matches292-0.19-0.4879.56%
40CKWD001Clean Keyword Density in the HTML Tag2045-0.19-0.4684.06%
41CP165Keywords in H2 Tags404-0.19-0.4592.54%
42CP375Keywords in LI Tags48524-0.19-0.4290.49%
43CP109Search Result Summary Text Matches233-0.19-0.5084.58%
44CP004Ahrefs Dofollow Backlinks1,392,34422,024-0.19-0.2415.81%
45CP159aSearch Terms in H1-H6 Tags101-0.19-0.4587.66%
46ENT018Entities in Sentences486122-0.19-0.3997.81%
47CP486Keywords in pages top 3 most used phrases61-0.19-0.5082.01%
48GD001Google Variation Density3294-0.19-0.4579.69%
49CP140Clean Text Kilobytes2711-0.19-0.3983.68%
50CP458Page Size Kilobytes325146-0.18-0.4784.70%
51CP492bUnabridged Word Count5,0171,857-0.18-0.3986.76%
52CP160Leading Keywords in H1-H6 Tags342-0.18-0.4587.92%
53CPXX888Number of HTML Tags2,506825-0.18-0.4380.72%
54CP156Leading Keywords in H1, H2, and H3 Tags262-0.18-0.4587.28%
55CP124aKeywords in Absolute URLs4,89263-0.18-0.4190.10%
56CP465cKeywords in script Tags7,32664-0.18-0.4393.57%
57GD004Google Density Exact Matches392-0.18-0.4070.69%
58CP137Keywords in the Canonical URL52-0.18-0.4685.22%
59DD010DomDetailer Majestic Referring Subnets44,07512,303-0.18-0.2229.18%
60CP072Search Result Document Matches271-0.18-0.4673.52%
61CP135Body Tag Size Kilobytes25282-0.18-0.4485.73%
62DD006DomDetailer Majestic IPs175,95041,675-0.18-0.2129.43%
63CP492Word Count3,6471,466-0.18-0.3784.06%
64DD008DomDetailer Majestic Referring Domains1,386,507240,480-0.17-0.2129.69%
65CP483aSearch Terms in the Title Tag20-0.17-0.4581.36%
66DD015DomDetailer Moz PA7041-0.17-0.4027.51%
67CP146Keywords in the First 100 Words2079-0.17-0.4579.56%
68CP471Keywords in Span Tags39712-0.17-0.3988.30%
69LSI001LSI Words in Title Tag146-0.17-0.4190.49%
70ENT001Entities in HTML Tag1,722385-0.17-0.3694.09%
71LSI006LSI Words in H2 Tags9618-0.17-0.4194.34%
72CP425Number of HTTPS Links274131-0.17-0.3782.26%
73CP431Number of Internal Links270116-0.17-0.3780.59%
74DD005DomDetailer Majestic CF6535-0.17-0.3928.53%
75ENT002Entities in H1 Tags52-0.17-0.4067.35%
76PAGE009Number of Prices11832-0.17-0.4111.31%
77CP410Number of DoFollow Links274130-0.17-0.3779.82%
78CPXR24Number of P Tags11939-0.17-0.3685.48%
79CP468Number of Sentences18060-0.17-0.3682.65%
80CP435Number of Links285136-0.17-0.3781.36%
81CP169Keywords in H3 Tags743-0.16-0.3988.69%
82DD013DomDetailer Moz DA8441-0.16-0.3627.38%
83CPX003Keywords in Main Tags8,69086-0.16-0.4687.40%
84CP484Leading Keywords in Title Tag10-0.16-0.4675.06%
85CP150aSearch Terms in H1 Tags10-0.16-0.4180.98%
86ENT008Entities in Meta Description Tag103-0.16-0.4367.48%
87CP097Search Result Link Text Matches82-0.16-0.4375.71%
88CP071Search Result Display URL Matches82-0.16-0.4375.71%
89CPXR003Number of Heading Tags5321-0.16-0.4087.28%
90DD012DomDetailer Majestic TF6027-0.16-0.3628.41%
91CP070Ahrefs Word Count3,4521,073-0.16-0.3511.70%
92CP381Keywords in Meta Descriptions392-0.16-0.4380.72%
93CP038Ahrefs Has NoFollow Backlinks10-0.16-0.4215.42%
94LSI003LSI Words in Meta Description Tag2810-0.16-0.3986.12%
95CP374Keywords in the last 100 words2075-0.16-0.4081.11%
96CP481Keywords in Title Tag112-0.16-0.4072.37%
97CP151Leading Keywords in H1 Tags20-0.16-0.4374.68%
98CPXR018Keywords in Nav Tags3,65433-0.16-0.3888.17%
99CP469aSearch Terms in Sentences312-0.16-0.3986.38%
100CP164Leading Keywords in H2 Tags91-0.15-0.4286.76%
101LSI007LSI Words in H3 Tags7217-0.15-0.3792.29%
102CP476TF/IDF11-0.15-0.4578.66%
103CP045Ahrefs Has Text Backlinks11-0.15-0.4115.04%
104GD003Google Density Variations5,54555-0.15-0.3972.62%
105DD016DomDetailer Moz Rank84-0.15-0.3626.99%
106DD007DomDetailer Majestic Links170,150,3289,921,480-0.15-0.1728.15%
107DD002DomDetailer Facebook Shares6,918,131-6,192,864-0.15-0.2228.79%
108CP019Ahrefs Has DoFollow Backlinks10-0.15-0.4115.94%
109CP358Inline Javascript Kilobytes11229-0.15-0.3784.19%
110CP355Keywords in ID Attributes5323-0.15-0.4084.96%
111ENT005Entities in H4 Tags132-0.15-0.4271.59%
112CP128Keywords in Alt Attributes1158-0.15-0.3488.30%
113CP150a2Search Terms in H2 Tags40-0.15-0.4287.79%
114CP017Ahrefs Has Backlinks11-0.15-0.4015.17%
115CP005Ahrefs Domain Rating7531-0.15-0.3511.95%
116QS003Number of Questions175-0.15-0.3683.93%
117ENT013Has Entities in H2 Tags11-0.15-0.4567.99%
118ENT014Has Entities in H3 Tags11-0.15-0.4565.94%
119PAGE006Is Category Page10-0.14-0.418.35%
120CP353Head Size Kilobytes9443-0.14-0.3979.43%
121CPX013Keywords in Footer Tags1,33412-0.14-0.3780.46%
122CP050Ahrefs Internal Links73790-0.14-0.2715.30%
123QS004Number of Questions In Headings62-0.14-0.3528.53%
124CP376Keywords making whole LI Tags51-0.14-0.3679.82%
125CPXR005Number of H2 Tags216-0.14-0.3587.28%
126CP426Number of Images10326-0.14-0.3576.09%
127LSI005LSI Words in H1 Tags135-0.14-0.3387.66%
128CP125Keywords making whole A Tags51-0.14-0.3582.78%
129CPXR006Number of H3 Tags228-0.14-0.3486.63%
130ENT010Title Tag Has Entities11-0.14-0.3956.81%
131CP413Number of External Links8120-0.14-0.3179.18%
132CP473Keywords in Strong Tags1103-0.14-0.3482.78%
133CP391Number of Absolute URLs489142-0.14-0.3383.03%
134CP383Keywords in Meta OpenGraph Description442-0.14-0.3778.92%
135CP472Keywords making whole Span Tags61-0.14-0.3582.90%
136CP126aSearch Terms in A Tags492-0.14-0.3786.25%
137CP177Keywords in H4-H6 Tags372-0.14-0.3782.13%
138CP168Leading Keywords in H3 Tags161-0.14-0.3679.82%
139CPJLDxSANumber Of JSON-LD Types649-0.14-0.3782.39%
140CP152Keywords in H1 Tags81-0.14-0.3478.41%
141DD014DomDetailer Moz Links67,641,62711,263,772-0.14-0.1928.92%
142CP485Keywords in pages most used phrase20-0.13-0.4273.52%
143CP427Number of Images with Alt Text6317-0.13-0.3278.66%
144CP357Inline CSS Kilobytes7530-0.13-0.3879.95%
145QS012Headings Has Question10-0.13-0.4078.41%
146CP057Ahrefs Page Size52,55222,801-0.13-0.2911.18%
147CP104bSearch Result Publish Date2,007,281,7261,957,205,499-0.13-0.3452.31%
148CP477Keywords in Title Attributes1747-0.13-0.3382.65%
149QS006Number of Questions In H2 Tags41-0.13-0.3379.18%
150CP409Number of DoFollow External Links6816-0.13-0.2979.82%
151CP377Load Time Milliseconds45,8552,001-0.13-0.2968.77%
152CP385Keywords in Meta OpenGraph Content111-0.13-0.3875.58%
153ENT012Has Entities in H1 Tags11-0.13-0.4062.85%
154CP099Search Result Number of Dirs in Path32-0.13-0.3563.11%
155CP173Keywords in H4 Tags271-0.13-0.3784.06%
156CP158Keywords making whole H1-H6 Tags50-0.13-0.3877.12%
157CP114Search Result Uses HTTPS11-0.13-0.3864.40%
158CP154Keywords making whole H1, H2, and H3 Tags10-0.13-0.3875.84%
159CP381aSearch Terms in Meta Descriptions20-0.13-0.3883.93%
160QS007Number of Questions In H3 Tags31-0.13-0.3380.72%
161DD011DomDetailer Majestic Referring .gov Links16,976,5032,079,355-0.13-0.1826.74%
162CP139Keywords in Class Attributes4,91422-0.13-0.3277.12%
163CPJLD127Has JSON-LD ItemList10-0.13-0.3942.03%
164CP467Keywords in Section Tags57622-0.13-0.3682.26%
165CPXR011Keywords in Button Tags2551-0.13-0.3677.63%
166ENT011Meta Description Tag Has Entities11-0.13-0.3957.97%
167CP142Keywords in Em Tags100-0.12-0.3475.84%
168CP130Keywords in Article Tags83628-0.12-0.3782.52%
169CPJLD011Has JSON-LD Answer10-0.12-0.3967.61%
170CP424Number of HREF Lang Tags121-0.12-0.3565.30%
171CPJLD217Has JSON-LD Question10-0.12-0.3967.22%
172LSI008LSI Words in H4 Tags417-0.12-0.3285.99%
173CP048Ahrefs Image Backlinks115,4744,660-0.12-0.2414.27%
174CP451Number of US Phone Numbers2249-0.12-0.2873.01%
175CP007Ahrefs External Links7717-0.12-0.2214.65%
176CPXR007Number of H4 Tags194-0.12-0.3377.63%
177CP479Title Has Sales Words10-0.12-0.3774.29%
178CP479iiTitle Has Sentiment Words10-0.12-0.3774.16%
179CP052Ahrefs Linked Root Domains166-0.12-0.2915.04%
180CP313Has Privacy Policy11-0.12-0.3873.26%
181CP414Number of Facebook Accounts31-0.12-0.3269.41%
182CP204Has Canonical URL11-0.12-0.3870.57%
183PAGE010Number of Schema Products130-0.12-0.398.48%
184CP481bWord Count in Meta Description Tag8321-0.12-0.3368.64%
185CP345Has Terms of Service10-0.12-0.3769.28%
186CP380Meta Description Length507125-0.12-0.3269.41%
187CP133Keywords in B Tags272-0.12-0.3172.24%
188BYTES01Bytes To First P Tag82,21753,384-0.12-0.3568.12%
189CPXR008Number of H5 Tags71-0.12-0.3274.16%
190CP032Ahrefs Has Image Backlinks10-0.12-0.3313.88%
191CP465zKeywords in Form Tags581-0.12-0.3568.89%
192CP056Ahrefs Pages51-0.12-0.2613.88%
193CP460Percentage of DoFollow Internal Links9378-0.12-0.3263.88%
194CPXR015Keywords in Figure Tags1,36710-0.12-0.3377.12%
195CP444Number of Social Accounts101-0.12-0.3273.39%
196CP034Ahrefs Has Internal Links11-0.11-0.3412.72%
197CP181Keywords in H5 Tags100-0.11-0.3374.55%
198CP479bTitle Has Year10-0.11-0.3471.98%
199CP149Keywords making whole H1 Tags10-0.11-0.3673.52%
200CPJLD189Has JSON-LD Organization10-0.11-0.3868.77%


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