Top SEO Factors




Top SEO Factors - 2022-01-10      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-01-10 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1ENT000aNumber of Entities Used6830-0.29-0.6277.31%
2PAGE002Is Inner Page11-0.28-0.550.40%
3CPZZZ50Number of Top 50 Shared Factors Used4228-0.27-0.5114.25%
4CPZZZ100Number of Top 100 Shared Factors Used8357-0.27-0.5214.12%
5LSI004LSI Words in HTML Tag6,6363,222-0.27-0.700.13%
6CPZZZ200Number of Top 200 Shared Factors Used142100-0.26-0.5313.06%
7CPZZZNumber of Factors Used217148-0.23-0.4891.82%
8CP104zSearch Result Has Publish Date11-0.23-0.471.58%
9CP063Ahrefs Referring IP Addresses2,174117-0.23-0.3315.44%
10CP061Ahrefs Referring Class C Addresses1,22874-0.23-0.3415.44%
11CP062Ahrefs Referring Domains2,638132-0.23-0.3315.30%
12CP470Keywords in the HTML Tag25,957269-0.23-0.4993.01%
13CP067Ahrefs Text Backlinks1,397,81525,827-0.23-0.2615.44%
14CP054Ahrefs NoFollow Backlinks118,9263,368-0.23-0.3215.70%
15CPX010Keywords in Div Tags15,198180-0.22-0.4891.69%
16CP064Ahrefs Referring Pages1,397,83525,857-0.22-0.2615.44%
17CP002Ahrefs Backlinks1,397,83825,857-0.22-0.2615.44%
18CP059Ahrefs Rank4113-0.22-0.4312.93%
19CP134Keywords in Body Tag22,110236-0.22-0.4992.74%
20LSI002LSI Words in Sentences3,188705-0.22-0.4495.65%
21CP475Term Frequency115-0.22-0.4793.27%
22CP161Keywords in H1-H6 Tags15910-0.22-0.4892.22%
23CP127bKeywords in Unique A Tag HREFs1,91441-0.22-0.4590.77%
24CP127Keywords in A Tag HREFs2,68459-0.21-0.4592.61%
25CP157Keywords in H1, H2, and H3 Tags1228-0.21-0.4692.35%
26ENT003Entities in H2 Tags407-0.21-0.5076.78%
27CP108Search Result Summary Length307165-0.21-0.4789.31%
28CP134aSearch Terms in Body Tag21713-0.21-0.4490.50%
29CP153Keywords in H1 and H2 Tags485-0.21-0.4889.97%
30ENT004Entities in H3 Tags357-0.21-0.4875.99%
31CP465Keywords in P Tags1,04146-0.21-0.4392.48%
32CP470aSearch Terms in the HTML Tag2969-0.21-0.4687.73%
33CP487Keywords in pages top 5 most used phrases101-0.20-0.5285.62%
34CP488Keywords in pages top 10 most used phrases222-0.20-0.5185.09%
35CP469Keywords in Sentences12532-0.20-0.4191.42%
36CP113Search Result URL Matches372-0.20-0.4982.45%
37CP129Keywords in A Tags2,69235-0.20-0.4393.27%
38ENT009Entities in Title Tag73-0.20-0.4872.82%
39CP999Search Result Path Matches292-0.20-0.4979.16%
40CP004Ahrefs Dofollow Backlinks1,392,34422,317-0.20-0.2515.57%
41CKWD001Clean Keyword Density in the HTML Tag2045-0.20-0.4684.04%
42CP165Keywords in H2 Tags404-0.20-0.4692.35%
43CP375Keywords in LI Tags48524-0.19-0.4290.37%
44CP140Clean Text Kilobytes2712-0.19-0.4083.25%
45CP159aSearch Terms in H1-H6 Tags101-0.19-0.4587.47%
46CP109Search Result Summary Text Matches233-0.19-0.5184.56%
47CP492bUnabridged Word Count5,0171,896-0.19-0.4086.41%
48ENT018Entities in Sentences486122-0.19-0.3997.76%
49GD001Google Variation Density3294-0.19-0.4679.82%
50CP486Keywords in pages top 3 most used phrases61-0.19-0.5182.19%
51CP458Page Size Kilobytes325147-0.19-0.4884.17%
52CP160Leading Keywords in H1-H6 Tags342-0.19-0.4587.86%
53CPXX888Number of HTML Tags2,506834-0.19-0.4480.47%
54CP124aKeywords in Absolute URLs4,89265-0.19-0.4289.71%
55CP156Leading Keywords in H1, H2, and H3 Tags262-0.19-0.4586.94%
56CP137Keywords in the Canonical URL52-0.18-0.4884.83%
57GD004Google Density Exact Matches392-0.18-0.4070.45%
58CP072Search Result Document Matches272-0.18-0.4773.22%
59CP135Body Tag Size Kilobytes25283-0.18-0.4585.36%
60CP465cKeywords in script Tags7,32667-0.18-0.4393.67%
61CP492Word Count3,6471,495-0.18-0.3883.77%
62DD010DomDetailer Majestic Referring Subnets44,07512,255-0.18-0.2128.89%
63LSI001LSI Words in Title Tag146-0.18-0.4390.63%
64DD006DomDetailer Majestic IPs175,95041,048-0.18-0.2129.16%
65CP483aSearch Terms in the Title Tag20-0.18-0.4681.79%
66LSI006LSI Words in H2 Tags9619-0.18-0.4394.33%
67CP146Keywords in the First 100 Words2079-0.18-0.4579.68%
68DD015DomDetailer Moz PA7041-0.18-0.4127.04%
69DD008DomDetailer Majestic Referring Domains1,386,507233,288-0.18-0.2029.42%
70CP471Keywords in Span Tags39712-0.18-0.4088.65%
71CP070Ahrefs Word Count3,4521,145-0.17-0.3811.61%
72CP425Number of HTTPS Links274132-0.17-0.3781.66%
73ENT002Entities in H1 Tags52-0.17-0.4166.89%
74ENT001Entities in HTML Tag1,722380-0.17-0.3693.80%
75CP468Number of Sentences18061-0.17-0.3782.45%
76CPXR24Number of P Tags11940-0.17-0.3785.49%
77CP431Number of Internal Links270117-0.17-0.3879.82%
78CP410Number of DoFollow Links274131-0.17-0.3879.29%
79DD005DomDetailer Majestic CF6536-0.17-0.4028.23%
80CP435Number of Links285137-0.17-0.3780.87%
81CP484Leading Keywords in Title Tag10-0.17-0.4775.33%
82CP150aSearch Terms in H1 Tags10-0.17-0.4181.27%
83CP169Keywords in H3 Tags743-0.17-0.3989.31%
84CP097Search Result Link Text Matches82-0.17-0.4375.99%
85CP071Search Result Display URL Matches82-0.17-0.4375.99%
86DD013DomDetailer Moz DA8441-0.17-0.3726.91%
87CP038Ahrefs Has NoFollow Backlinks11-0.17-0.4415.17%
88LSI003LSI Words in Meta Description Tag2810-0.17-0.4186.41%
89ENT008Entities in Meta Description Tag103-0.17-0.4367.28%
90CPX003Keywords in Main Tags8,69090-0.17-0.4687.20%
91PAGE009Number of Prices11832-0.16-0.4011.21%
92CPXR003Number of Heading Tags5322-0.16-0.4187.34%
93DD012DomDetailer Majestic TF6027-0.16-0.3728.10%
94CP381Keywords in Meta Descriptions392-0.16-0.4380.87%
95CP019Ahrefs Has DoFollow Backlinks11-0.16-0.4415.70%
96CP045Ahrefs Has Text Backlinks11-0.16-0.4314.51%
97CP151Leading Keywords in H1 Tags20-0.16-0.4474.54%
98CP481Keywords in Title Tag112-0.16-0.4072.82%
99LSI007LSI Words in H3 Tags7218-0.16-0.3892.61%
100CP374Keywords in the last 100 words2075-0.16-0.4081.79%
101CPXR018Keywords in Nav Tags3,65434-0.16-0.3887.99%
102GD003Google Density Variations5,54557-0.16-0.4072.82%
103CP476TF/IDF11-0.16-0.4578.50%
104CP164Leading Keywords in H2 Tags91-0.16-0.4386.41%
105CP469aSearch Terms in Sentences312-0.16-0.4086.41%
106CP017Ahrefs Has Backlinks11-0.16-0.4214.91%
107CP005Ahrefs Domain Rating7533-0.16-0.3712.01%
108DD002DomDetailer Facebook Shares6,918,131-6,009,960-0.15-0.2228.36%
109DD016DomDetailer Moz Rank84-0.15-0.3726.65%
110CP358Inline Javascript Kilobytes11229-0.15-0.3784.43%
111DD007DomDetailer Majestic Links170,150,32810,269,879-0.15-0.1727.97%
112CP128Keywords in Alt Attributes1158-0.15-0.3588.65%
113CP355Keywords in ID Attributes5323-0.15-0.4085.22%
114ENT014Has Entities in H3 Tags11-0.15-0.4665.04%
115ENT005Entities in H4 Tags132-0.15-0.4270.98%
116CP150a2Search Terms in H2 Tags40-0.15-0.4287.86%
117QS004Number of Questions In Headings62-0.15-0.3628.23%
118LSI005LSI Words in H1 Tags135-0.15-0.3487.60%
119ENT013Has Entities in H2 Tags11-0.15-0.4567.68%
120CPX013Keywords in Footer Tags1,33412-0.15-0.3880.34%
121CP050Ahrefs Internal Links73793-0.15-0.2815.30%
122QS003Number of Questions175-0.15-0.3683.64%
123CPXR005Number of H2 Tags216-0.15-0.3687.47%
124PAGE006Is Category Page10-0.15-0.428.18%
125CP125Keywords making whole A Tags51-0.15-0.3682.98%
126ENT010Title Tag Has Entities11-0.15-0.4056.86%
127CP057Ahrefs Page Size53,49924,135-0.14-0.3211.35%
128CP376Keywords making whole LI Tags51-0.14-0.3779.82%
129CP426Number of Images10326-0.14-0.3676.25%
130CP353Head Size Kilobytes9442-0.14-0.3979.29%
131CPXR006Number of H3 Tags228-0.14-0.3486.54%
132CP413Number of External Links8120-0.14-0.3178.89%
133CPJLDxSANumber Of JSON-LD Types6410-0.14-0.3881.66%
134CP472Keywords making whole Span Tags51-0.14-0.3683.11%
135CP383Keywords in Meta OpenGraph Description442-0.14-0.3878.36%
136CP177Keywords in H4-H6 Tags372-0.14-0.3882.19%
137CP473Keywords in Strong Tags1103-0.14-0.3582.72%
138CP391Number of Absolute URLs489144-0.14-0.3382.85%
139CP152Keywords in H1 Tags81-0.14-0.3578.36%
140CP485Keywords in pages most used phrase20-0.14-0.4373.48%
141CP168Leading Keywords in H3 Tags161-0.14-0.3779.82%
142DD014DomDetailer Moz Links67,641,62711,202,757-0.14-0.1928.50%
143CP126aSearch Terms in A Tags492-0.14-0.3686.81%
144CP427Number of Images with Alt Text6317-0.14-0.3378.50%
145QS012Headings Has Question10-0.13-0.4078.76%
146CP409Number of DoFollow External Links6816-0.13-0.2979.82%
147CP385Keywords in Meta OpenGraph Content111-0.13-0.3974.27%
148CP114Search Result Uses HTTPS11-0.13-0.3864.64%
149CP477Keywords in Title Attributes1748-0.13-0.3382.72%
150ENT012Has Entities in H1 Tags11-0.13-0.4062.14%
151QS006Number of Questions In H2 Tags41-0.13-0.3379.42%
152CP357Inline CSS Kilobytes7530-0.13-0.3879.42%
153CP377Load Time Milliseconds45,8552,060-0.13-0.2868.47%
154CP173Keywords in H4 Tags271-0.13-0.3784.04%
155CP104bSearch Result Publish Date2,007,281,7261,960,183,595-0.13-0.3351.58%
156CP381aSearch Terms in Meta Descriptions20-0.13-0.3984.30%
157CP048Ahrefs Image Backlinks115,4744,830-0.13-0.2713.85%
158CPXR011Keywords in Button Tags2551-0.13-0.3777.57%
159CP139Keywords in Class Attributes4,91423-0.13-0.3377.44%
160CP142Keywords in Em Tags101-0.13-0.3575.86%
161CP158Keywords making whole H1-H6 Tags50-0.13-0.3777.70%
162CP154Keywords making whole H1, H2, and H3 Tags10-0.13-0.3876.52%
163LSI008LSI Words in H4 Tags417-0.13-0.3386.15%
164CP467Keywords in Section Tags57622-0.13-0.3682.59%
165DD011DomDetailer Majestic Referring .gov Links16,976,5031,986,311-0.13-0.1826.52%
166CP007Ahrefs External Links7718-0.13-0.2314.38%
167ENT011Meta Description Tag Has Entities11-0.13-0.3958.18%
168CPJLD127Has JSON-LD ItemList10-0.13-0.3842.35%
169CP451Number of US Phone Numbers2249-0.13-0.2873.09%
170QS007Number of Questions In H3 Tags31-0.13-0.3480.87%
171CP099Search Result Number of Dirs in Path32-0.12-0.3462.40%
172CP130Keywords in Article Tags83629-0.12-0.3882.19%
173CPJLD011Has JSON-LD Answer10-0.12-0.3967.55%
174CPJLD217Has JSON-LD Question10-0.12-0.3967.15%
175CP052Ahrefs Linked Root Domains166-0.12-0.3014.78%
176CPXR007Number of H4 Tags194-0.12-0.3377.70%
177CP032Ahrefs Has Image Backlinks10-0.12-0.3613.46%
178CP479Title Has Sales Words10-0.12-0.3774.67%
179CP204Has Canonical URL11-0.12-0.3869.92%
180CP479iiTitle Has Sentiment Words10-0.12-0.3774.80%
181CP414Number of Facebook Accounts31-0.12-0.3268.73%
182CP056Ahrefs Pages51-0.12-0.2813.72%
183CP034Ahrefs Has Internal Links11-0.12-0.3612.66%
184CP424Number of HREF Lang Tags121-0.12-0.3464.91%
185CP313Has Privacy Policy11-0.12-0.3872.96%
186CP481bWord Count in Meta Description Tag8321-0.12-0.3368.87%
187CP133Keywords in B Tags272-0.12-0.3272.69%
188CP345Has Terms of Service10-0.12-0.3769.00%
189CP380Meta Description Length507126-0.12-0.3369.79%
190CP465zKeywords in Form Tags581-0.12-0.3669.39%
191PAGE010Number of Schema Products130-0.12-0.388.44%
192CP444Number of Social Accounts101-0.12-0.3372.82%
193CP036Ahrefs Has Linked Root Domains11-0.12-0.3412.66%
194CP149Keywords making whole H1 Tags10-0.12-0.3674.14%
195CPXR015Keywords in Figure Tags1,36711-0.12-0.3376.91%
196CPXR008Number of H5 Tags71-0.12-0.3273.35%
197CPJLD189Has JSON-LD Organization10-0.12-0.3868.60%
198CP460Percentage of DoFollow Internal Links9379-0.12-0.3263.46%
199CP176Leading Keywords in H4-H6 Tags90-0.11-0.3576.39%
200CPJLDxCBNumber Of Claimed Brands81-0.11-0.3271.64%


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