Top SEO Factors




Top SEO Factors - 2022-01-07      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-01-07 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1PAGE002Is Inner Page11-0.34-0.610.37%
2ENT000aNumber of Entities Used6830-0.30-0.6276.70%
3CPZZZ50Number of Top 50 Shared Factors Used4228-0.27-0.4814.87%
4CP063Ahrefs Referring IP Addresses2,16682-0.27-0.3714.00%
5CP061Ahrefs Referring Class C Addresses1,22456-0.27-0.3814.00%
6CP059Ahrefs Rank4116-0.27-0.5211.77%
7CP062Ahrefs Referring Domains2,62488-0.27-0.3713.88%
8CP054Ahrefs NoFollow Backlinks118,9261,042-0.27-0.3514.25%
9CP067Ahrefs Text Backlinks1,397,81524,332-0.26-0.3014.00%
10CP064Ahrefs Referring Pages1,397,83524,359-0.26-0.3014.00%
11CP002Ahrefs Backlinks1,397,83824,359-0.26-0.3014.00%
12CPZZZ100Number of Top 100 Shared Factors Used8357-0.26-0.4814.75%
13CPZZZ200Number of Top 200 Shared Factors Used13799-0.24-0.4913.88%
14CPZZZNumber of Factors Used217147-0.24-0.4992.32%
15CP470Keywords in the HTML Tag25,957268-0.23-0.5093.06%
16CP004Ahrefs Dofollow Backlinks1,392,34423,307-0.23-0.3014.13%
17CPX010Keywords in Div Tags15,198179-0.23-0.4891.95%
18CP134Keywords in Body Tag22,110234-0.22-0.5093.06%
19CP127bKeywords in Unique A Tag HREFs1,91441-0.22-0.4590.71%
20CP161Keywords in H1-H6 Tags15910-0.22-0.4891.70%
21LSI002LSI Words in Sentences3,406689-0.22-0.4496.03%
22ENT003Entities in H2 Tags407-0.22-0.5176.33%
23CP475Term Frequency115-0.22-0.4793.68%
24CP127Keywords in A Tag HREFs2,68459-0.22-0.4593.06%
25CP157Keywords in H1, H2, and H3 Tags1228-0.21-0.4792.32%
26CP134aSearch Terms in Body Tag21713-0.21-0.4490.95%
27CP153Keywords in H1 and H2 Tags485-0.21-0.4889.96%
28CP070Ahrefs Word Count3,4521,402-0.21-0.4811.15%
29CP465Keywords in P Tags1,04146-0.21-0.4492.69%
30CP113Search Result URL Matches372-0.21-0.5081.66%
31ENT004Entities in H3 Tags357-0.21-0.4875.34%
32ENT009Entities in Title Tag63-0.21-0.5072.61%
33CP129Keywords in A Tags2,69235-0.21-0.4493.43%
34CP470aSearch Terms in the HTML Tag2968-0.21-0.4687.48%
35CP999Search Result Path Matches292-0.21-0.5077.70%
36CP488Keywords in pages top 10 most used phrases222-0.20-0.5285.25%
37CP108Search Result Summary Length349166-0.20-0.4688.35%
38CP469Keywords in Sentences12531-0.20-0.4192.32%
39CP487Keywords in pages top 5 most used phrases101-0.20-0.5286.00%
40CP104zSearch Result Has Publish Date11-0.20-0.401.49%
41CKWD001Clean Keyword Density in the HTML Tag2045-0.20-0.4784.63%
42CP038Ahrefs Has NoFollow Backlinks11-0.20-0.5313.88%
43CP375Keywords in LI Tags48524-0.20-0.4390.95%
44CP005Ahrefs Domain Rating7541-0.20-0.4711.03%
45CP165Keywords in H2 Tags404-0.19-0.4592.81%
46GD001Google Variation Density3294-0.19-0.4680.55%
47DD010DomDetailer Majestic Referring Subnets44,07513,309-0.19-0.2328.62%
48CP160Leading Keywords in H1-H6 Tags342-0.19-0.4686.86%
49ENT018Entities in Sentences533120-0.19-0.3998.02%
50DD006DomDetailer Majestic IPs191,02744,619-0.19-0.2228.87%
51CP124aKeywords in Absolute URLs4,89266-0.19-0.4390.71%
52CP137Keywords in the Canonical URL52-0.19-0.4984.26%
53CP156Leading Keywords in H1, H2, and H3 Tags262-0.19-0.4686.49%
54CP140Clean Text Kilobytes3111-0.19-0.4083.77%
55CP159aSearch Terms in H1-H6 Tags101-0.19-0.4487.61%
56CP492bUnabridged Word Count5,2111,876-0.19-0.4087.11%
57CP109Search Result Summary Text Matches233-0.19-0.5083.52%
58DD008DomDetailer Majestic Referring Domains1,572,195255,067-0.19-0.2229.12%
59CP135Body Tag Size Kilobytes25284-0.19-0.4585.75%
60DD015DomDetailer Moz PA7045-0.19-0.4326.89%
61CP072Search Result Document Matches272-0.19-0.4772.49%
62CP486Keywords in pages top 3 most used phrases61-0.19-0.5182.28%
63CP465cKeywords in script Tags7,32668-0.19-0.4492.69%
64CP458Page Size Kilobytes325148-0.19-0.4785.01%
65CPXX888Number of HTML Tags3,267836-0.19-0.4481.04%
66CP045Ahrefs Has Text Backlinks11-0.18-0.4913.51%
67CP019Ahrefs Has DoFollow Backlinks11-0.18-0.5014.25%
68GD004Google Density Exact Matches392-0.18-0.4070.01%
69DD005DomDetailer Majestic CF6538-0.18-0.4327.63%
70CP492Word Count4,2611,471-0.18-0.3884.39%
71LSI001LSI Words in Title Tag146-0.18-0.4390.71%
72CP146Keywords in the First 100 Words2079-0.18-0.4679.55%
73ENT002Entities in H1 Tags52-0.18-0.4366.79%
74DD013DomDetailer Moz DA8445-0.18-0.4126.39%
75LSI006LSI Words in H2 Tags9618-0.18-0.4394.42%
76CP017Ahrefs Has Backlinks11-0.18-0.4913.75%
77CPJLD024Has JSON-LD AutoRental10-0.18-0.353.35%
78CP057Ahrefs Page Size53,49929,794-0.18-0.3810.90%
79DD012DomDetailer Majestic TF6030-0.18-0.4127.26%
80CP483aSearch Terms in the Title Tag20-0.18-0.4581.04%
81CP471Keywords in Span Tags39712-0.18-0.4088.48%
82CP097Search Result Link Text Matches82-0.17-0.4575.96%
83CP071Search Result Display URL Matches82-0.17-0.4575.96%
84ENT001Entities in HTML Tag3,831374-0.17-0.3694.42%
85CPXR24Number of P Tags11940-0.17-0.3885.13%
86CP484Leading Keywords in Title Tag10-0.17-0.4875.34%
87CP468Number of Sentences18059-0.17-0.3783.77%
88CP425Number of HTTPS Links274133-0.17-0.3782.03%
89CP431Number of Internal Links270118-0.17-0.3880.30%
90CP410Number of DoFollow Links274131-0.17-0.3779.80%
91CPX003Keywords in Main Tags8,69091-0.17-0.4786.74%
92CP050Ahrefs Internal Links73799-0.17-0.3113.88%
93DD016DomDetailer Moz Rank85-0.17-0.4026.39%
94CP435Number of Links285137-0.17-0.3781.29%
95CP481Keywords in Title Tag112-0.17-0.4173.98%
96CP169Keywords in H3 Tags743-0.17-0.3988.97%
97DD007DomDetailer Majestic Links173,742,59813,598,741-0.17-0.1927.76%
98ENT008Entities in Meta Description Tag113-0.17-0.4466.17%
99CP150aSearch Terms in H1 Tags10-0.17-0.4181.54%
100DD002DomDetailer Facebook Shares9,481,683-5,737,750-0.17-0.2428.13%
101CPXR003Number of Heading Tags7021-0.16-0.4087.24%
102CP381Keywords in Meta Descriptions392-0.16-0.4480.42%
103LSI003LSI Words in Meta Description Tag2810-0.16-0.4186.12%
104CP151Leading Keywords in H1 Tags20-0.16-0.4475.09%
105GD003Google Density Variations5,54557-0.16-0.4073.23%
106LSI007LSI Words in H3 Tags7218-0.16-0.3892.19%
107CP374Keywords in the last 100 words2075-0.16-0.4081.91%
108CP164Leading Keywords in H2 Tags91-0.16-0.4386.12%
109CPXR018Keywords in Nav Tags3,65433-0.16-0.3887.73%
110CP476TF/IDF11-0.16-0.4679.06%
111QS004Number of Questions In Headings61-0.16-0.3628.13%
112CP358Inline Javascript Kilobytes11230-0.16-0.3784.63%
113CP128Keywords in Alt Attributes1158-0.16-0.3588.97%
114CP469aSearch Terms in Sentences312-0.15-0.4086.62%
115LSI005LSI Words in H1 Tags135-0.15-0.3687.36%
116CP125Keywords making whole A Tags51-0.15-0.3882.90%
117CPX013Keywords in Footer Tags1,33410-0.15-0.3880.55%
118ENT005Entities in H4 Tags132-0.15-0.4270.51%
119DD014DomDetailer Moz Links70,708,91012,403,294-0.15-0.2128.62%
120ENT014Has Entities in H3 Tags11-0.15-0.4564.19%
121CPXR005Number of H2 Tags216-0.15-0.3788.10%
122QS003Number of Questions175-0.15-0.3684.14%
123ENT010Title Tag Has Entities11-0.15-0.4157.13%
124CP034Ahrefs Has Internal Links11-0.15-0.4411.77%
125CP376Keywords making whole LI Tags51-0.15-0.3879.68%
126CP048Ahrefs Image Backlinks115,4742,640-0.15-0.2912.52%
127ENT013Has Entities in H2 Tags11-0.15-0.4567.53%
128CP052Ahrefs Linked Root Domains137-0.15-0.3613.38%
129CPJLD131Has JSON-LD LegalService10-0.15-0.443.35%
130CP355Keywords in ID Attributes5323-0.15-0.4084.26%
131CP152Keywords in H1 Tags81-0.15-0.3679.06%
132CP150a2Search Terms in H2 Tags40-0.15-0.4087.98%
133CP007Ahrefs External Links7719-0.14-0.2612.89%
134CP426Number of Images10326-0.14-0.3577.32%
135CP036Ahrefs Has Linked Root Domains11-0.14-0.4311.77%
136CPJLDxSANumber Of JSON-LD Types6410-0.14-0.3881.16%
137CP032Ahrefs Has Image Backlinks10-0.14-0.4212.14%
138CP472Keywords making whole Span Tags51-0.14-0.3683.02%
139CP413Number of External Links8120-0.14-0.3179.31%
140CPXR006Number of H3 Tags228-0.14-0.3486.62%
141PAGE009Number of Prices11833-0.14-0.3411.90%
142CP177Keywords in H4-H6 Tags372-0.14-0.3881.66%
143CP485Keywords in pages most used phrase20-0.14-0.4373.61%
144CP383Keywords in Meta OpenGraph Description442-0.14-0.3878.56%
145CP391Number of Absolute URLs489144-0.14-0.3483.27%
146CP056Ahrefs Pages52-0.14-0.3212.39%
147CP473Keywords in Strong Tags1103-0.14-0.3582.90%
148CP168Leading Keywords in H3 Tags161-0.14-0.3778.81%
149CP353Head Size Kilobytes11742-0.14-0.3779.31%
150DD011DomDetailer Majestic Referring .gov Links17,156,5572,171,310-0.14-0.1926.15%
151ENT012Has Entities in H1 Tags11-0.14-0.4261.59%
152QS012Headings Has Question10-0.14-0.4178.44%
153CP427Number of Images with Alt Text6317-0.14-0.3278.93%
154CP477Keywords in Title Attributes1748-0.14-0.3482.40%
155CP126aSearch Terms in A Tags872-0.14-0.3586.74%
156CP049Ahrefs Images6816-0.14-0.3210.66%
157CPJLD179Has JSON-LD NutritionInformation10-0.13-0.343.97%
158CP385Keywords in Meta OpenGraph Content111-0.13-0.3974.60%
159CP409Number of DoFollow External Links6816-0.13-0.2979.93%
160CPXR011Keywords in Button Tags2551-0.13-0.3877.94%
161CP139Keywords in Class Attributes4,91423-0.13-0.3376.95%
162CP173Keywords in H4 Tags271-0.13-0.3784.76%
163QS006Number of Questions In H2 Tags41-0.13-0.3280.05%
164CP467Keywords in Section Tags57622-0.13-0.3782.16%
165CP357Inline CSS Kilobytes7530-0.13-0.3778.93%
166CP114Search Result Uses HTTPS11-0.13-0.3863.94%
167PAGE006Is Category Page10-0.13-0.388.18%
168CP158Keywords making whole H1-H6 Tags40-0.13-0.3776.83%
169CPJLD011Has JSON-LD Answer10-0.13-0.4066.79%
170LSI008LSI Words in H4 Tags607-0.13-0.3385.25%
171CP154Keywords making whole H1, H2, and H3 Tags10-0.13-0.3875.71%
172CP022Ahrefs Has External Links11-0.13-0.3912.39%
173CPJLD217Has JSON-LD Question10-0.13-0.4066.54%
174CP142Keywords in Em Tags101-0.13-0.3575.96%
175QS007Number of Questions In H3 Tags31-0.13-0.3480.92%
176CP099Search Result Number of Dirs in Path32-0.13-0.3561.59%
177CP451Number of US Phone Numbers2249-0.13-0.2773.11%
178CP104bSearch Result Publish Date2,007,281,7261,966,379,830-0.13-0.3250.56%
179CP033Ahrefs Has Images11-0.13-0.399.54%
180CP381aSearch Terms in Meta Descriptions20-0.13-0.3884.01%
181ENT011Meta Description Tag Has Entities11-0.13-0.3957.99%
182CP130Keywords in Article Tags83629-0.12-0.3881.91%
183CP377Load Time Milliseconds45,8552,159-0.12-0.2667.78%
184CP465zKeywords in Form Tags581-0.12-0.3770.01%
185CP133Keywords in B Tags272-0.12-0.3372.24%
186CP345Has Terms of Service10-0.12-0.3867.91%
187CP479Title Has Sales Words10-0.12-0.3774.10%
188CPXR007Number of H4 Tags254-0.12-0.3377.08%
189CPJLD060Has JSON-LD Country10-0.12-0.3717.10%
190CP313Has Privacy Policy11-0.12-0.3872.12%
191CP479iiTitle Has Sentiment Words10-0.12-0.3774.23%
192CP347Has US Phone Number11-0.12-0.3960.47%
193CP414Number of Facebook Accounts31-0.12-0.3269.14%
194CP204Has Canonical URL11-0.12-0.3870.01%
195CP149Keywords making whole H1 Tags10-0.12-0.3773.36%
196CP444Number of Social Accounts101-0.12-0.3372.61%
197CP424Number of HREF Lang Tags121-0.12-0.3366.29%
198CPJLD127Has JSON-LD ItemList10-0.12-0.3742.01%
199CPXR015Keywords in Figure Tags1,36711-0.12-0.3376.46%
200CPJLD189Has JSON-LD Organization10-0.12-0.3866.91%


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