Top SEO Factors




Top SEO Factors - 2022-01-08      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-01-08 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1PAGE002Is Inner Page11-0.30-0.540.38%
2ENT000aNumber of Entities Used6830-0.30-0.6276.88%
3CPZZZ50Number of Top 50 Shared Factors Used4227-0.27-0.4915.20%
4CPZZZ100Number of Top 100 Shared Factors Used8356-0.26-0.4915.07%
5CP063Ahrefs Referring IP Addresses2,16675-0.25-0.3514.69%
6CP061Ahrefs Referring Class C Addresses1,22451-0.25-0.3514.69%
7CP062Ahrefs Referring Domains2,62480-0.25-0.3414.56%
8CPZZZ200Number of Top 200 Shared Factors Used13799-0.25-0.5014.05%
9CP059Ahrefs Rank4115-0.25-0.4812.39%
10CP067Ahrefs Text Backlinks1,397,81522,226-0.24-0.2814.69%
11CP054Ahrefs NoFollow Backlinks118,926947-0.24-0.3214.94%
12CP064Ahrefs Referring Pages1,397,83522,251-0.24-0.2814.69%
13CP002Ahrefs Backlinks1,397,83822,251-0.24-0.2814.69%
14CPZZZNumber of Factors Used217147-0.24-0.4992.08%
15CP104zSearch Result Has Publish Date11-0.23-0.431.53%
16CP470Keywords in the HTML Tag25,957268-0.23-0.4992.98%
17CPX010Keywords in Div Tags15,198178-0.22-0.4791.70%
18CP134Keywords in Body Tag22,110234-0.22-0.4992.85%
19LSI002LSI Words in Sentences3,406692-0.22-0.4495.79%
20CP127bKeywords in Unique A Tag HREFs1,91441-0.22-0.4590.68%
21CP161Keywords in H1-H6 Tags15910-0.22-0.4891.83%
22CP475Term Frequency115-0.22-0.4793.61%
23ENT003Entities in H2 Tags407-0.22-0.5076.50%
24CP004Ahrefs Dofollow Backlinks1,392,34421,163-0.21-0.2814.81%
25CP127Keywords in A Tag HREFs2,68459-0.21-0.4592.85%
26CP157Keywords in H1, H2, and H3 Tags1228-0.21-0.4692.34%
27CP134aSearch Terms in Body Tag21712-0.21-0.4490.68%
28CP153Keywords in H1 and H2 Tags485-0.21-0.4889.91%
29CP465Keywords in P Tags1,04146-0.21-0.4492.21%
30ENT004Entities in H3 Tags357-0.21-0.4875.61%
31CP470aSearch Terms in the HTML Tag2968-0.21-0.4687.48%
32CP113Search Result URL Matches372-0.21-0.5081.99%
33CP108Search Result Summary Length349165-0.21-0.4688.51%
34ENT009Entities in Title Tag73-0.20-0.4972.67%
35CP129Keywords in A Tags2,69235-0.20-0.4393.10%
36CP488Keywords in pages top 10 most used phrases222-0.20-0.5284.80%
37CP487Keywords in pages top 5 most used phrases101-0.20-0.5285.57%
38CP469Keywords in Sentences12531-0.20-0.4191.70%
39CP999Search Result Path Matches292-0.20-0.5078.54%
40CKWD001Clean Keyword Density in the HTML Tag2045-0.20-0.4784.16%
41CP375Keywords in LI Tags48524-0.20-0.4290.68%
42CP165Keywords in H2 Tags404-0.19-0.4592.72%
43CP070Ahrefs Word Count3,4521,270-0.19-0.4411.24%
44ENT018Entities in Sentences533121-0.19-0.3997.96%
45CP159aSearch Terms in H1-H6 Tags101-0.19-0.4587.23%
46GD001Google Variation Density3294-0.19-0.4679.69%
47CP140Clean Text Kilobytes3111-0.19-0.4083.14%
48CP124aKeywords in Absolute URLs4,89265-0.19-0.4390.29%
49CP492bUnabridged Word Count5,2111,883-0.19-0.4086.59%
50CP160Leading Keywords in H1-H6 Tags342-0.19-0.4586.97%
51CP109Search Result Summary Text Matches233-0.19-0.5083.78%
52CP137Keywords in the Canonical URL52-0.19-0.4884.67%
53CP486Keywords in pages top 3 most used phrases61-0.19-0.5181.86%
54CP156Leading Keywords in H1, H2, and H3 Tags262-0.19-0.4686.33%
55CP072Search Result Document Matches272-0.19-0.4772.67%
56DD010DomDetailer Majestic Referring Subnets44,07512,710-0.19-0.2328.99%
57CP458Page Size Kilobytes325147-0.19-0.4784.55%
58CPXX888Number of HTML Tags3,267833-0.19-0.4480.59%
59DD006DomDetailer Majestic IPs191,02742,561-0.19-0.2229.25%
60CP135Body Tag Size Kilobytes25283-0.19-0.4585.06%
61CP465cKeywords in script Tags7,32667-0.18-0.4393.10%
62DD015DomDetailer Moz PA7043-0.18-0.4227.08%
63DD008DomDetailer Majestic Referring Domains1,572,195242,286-0.18-0.2229.50%
64CP038Ahrefs Has NoFollow Backlinks11-0.18-0.4914.56%
65GD004Google Density Exact Matches392-0.18-0.4069.99%
66LSI001LSI Words in Title Tag146-0.18-0.4390.93%
67CP492Word Count4,2611,484-0.18-0.3883.78%
68CP146Keywords in the First 100 Words2079-0.18-0.4579.18%
69LSI006LSI Words in H2 Tags9619-0.18-0.4394.51%
70ENT002Entities in H1 Tags52-0.18-0.4266.79%
71CP483aSearch Terms in the Title Tag20-0.18-0.4580.84%
72DD005DomDetailer Majestic CF6537-0.18-0.4128.22%
73CP005Ahrefs Domain Rating7537-0.18-0.4211.49%
74CP471Keywords in Span Tags39712-0.17-0.4088.38%
75DD013DomDetailer Moz DA8443-0.17-0.3926.82%
76CPXR24Number of P Tags11940-0.17-0.3785.06%
77ENT001Entities in HTML Tag3,831377-0.17-0.3694.00%
78CP045Ahrefs Has Text Backlinks11-0.17-0.4614.18%
79CP468Number of Sentences18060-0.17-0.3782.89%
80CP425Number of HTTPS Links274132-0.17-0.3781.86%
81CP019Ahrefs Has DoFollow Backlinks11-0.17-0.4614.94%
82CP097Search Result Link Text Matches82-0.17-0.4475.73%
83CP071Search Result Display URL Matches82-0.17-0.4475.73%
84CP431Number of Internal Links270117-0.17-0.3879.95%
85CP484Leading Keywords in Title Tag10-0.17-0.4775.22%
86CP410Number of DoFollow Links274131-0.17-0.3779.57%
87DD012DomDetailer Majestic TF6028-0.17-0.3927.97%
88CP150aSearch Terms in H1 Tags10-0.17-0.4180.97%
89CP435Number of Links285137-0.17-0.3781.10%
90CP017Ahrefs Has Backlinks11-0.17-0.4514.43%
91CPX003Keywords in Main Tags8,69091-0.17-0.4687.10%
92CP169Keywords in H3 Tags743-0.17-0.3989.53%
93ENT008Entities in Meta Description Tag113-0.16-0.4466.41%
94LSI003LSI Words in Meta Description Tag2810-0.16-0.4186.08%
95CPXR003Number of Heading Tags7021-0.16-0.4087.23%
96DD016DomDetailer Moz Rank84-0.16-0.3926.69%
97CP481Keywords in Title Tag112-0.16-0.4073.69%
98CP381Keywords in Meta Descriptions392-0.16-0.4380.08%
99CP151Leading Keywords in H1 Tags20-0.16-0.4474.84%
100DD007DomDetailer Majestic Links173,742,59812,395,480-0.16-0.1928.22%
101DD002DomDetailer Facebook Shares9,481,683-5,713,936-0.16-0.2428.61%
102CP057Ahrefs Page Size53,49926,874-0.16-0.3410.86%
103LSI007LSI Words in H3 Tags7218-0.16-0.3892.59%
104CP374Keywords in the last 100 words2075-0.16-0.4082.12%
105GD003Google Density Variations5,54556-0.16-0.4072.80%
106CP164Leading Keywords in H2 Tags91-0.16-0.4386.21%
107CPXR018Keywords in Nav Tags3,65433-0.16-0.3887.74%
108CP476TF/IDF11-0.16-0.4579.18%
109CP050Ahrefs Internal Links73791-0.16-0.2914.56%
110CP469aSearch Terms in Sentences312-0.16-0.4086.46%
111CP358Inline Javascript Kilobytes11230-0.15-0.3784.29%
112QS004Number of Questions In Headings62-0.15-0.3628.61%
113CP128Keywords in Alt Attributes1158-0.15-0.3489.02%
114LSI005LSI Words in H1 Tags135-0.15-0.3587.87%
115PAGE009Number of Prices11832-0.15-0.3612.13%
116ENT005Entities in H4 Tags132-0.15-0.4370.24%
117ENT014Has Entities in H3 Tags11-0.15-0.4564.37%
118CPX013Keywords in Footer Tags1,33411-0.15-0.3880.46%
119QS003Number of Questions175-0.15-0.3683.52%
120CP125Keywords making whole A Tags51-0.15-0.3783.14%
121CPXR005Number of H2 Tags216-0.15-0.3787.99%
122ENT010Title Tag Has Entities11-0.15-0.4157.09%
123CP355Keywords in ID Attributes5323-0.15-0.4084.29%
124ENT013Has Entities in H2 Tags11-0.15-0.4567.94%
125CP150a2Search Terms in H2 Tags40-0.15-0.4187.74%
126CP376Keywords making whole LI Tags51-0.15-0.3879.82%
127DD014DomDetailer Moz Links70,708,91011,859,839-0.15-0.2028.86%
128CP426Number of Images10326-0.14-0.3576.63%
129CPJLDxSANumber Of JSON-LD Types6410-0.14-0.3881.35%
130CP413Number of External Links8120-0.14-0.3179.57%
131CP152Keywords in H1 Tags81-0.14-0.3578.67%
132CP472Keywords making whole Span Tags51-0.14-0.3683.27%
133CPXR006Number of H3 Tags228-0.14-0.3486.59%
134CP177Keywords in H4-H6 Tags372-0.14-0.3881.61%
135CP485Keywords in pages most used phrase20-0.14-0.4373.95%
136CP391Number of Absolute URLs489144-0.14-0.3482.89%
137CP353Head Size Kilobytes11742-0.14-0.3879.31%
138CP473Keywords in Strong Tags1103-0.14-0.3583.01%
139CP383Keywords in Meta OpenGraph Description442-0.14-0.3878.80%
140CP168Leading Keywords in H3 Tags161-0.14-0.3678.93%
141CP052Ahrefs Linked Root Domains136-0.14-0.3414.05%
142QS012Headings Has Question10-0.14-0.4178.42%
143ENT012Has Entities in H1 Tags11-0.14-0.4161.94%
144CP427Number of Images with Alt Text6317-0.14-0.3278.54%
145CP034Ahrefs Has Internal Links11-0.14-0.4012.39%
146CP126aSearch Terms in A Tags872-0.14-0.3586.46%
147CP007Ahrefs External Links7717-0.13-0.2513.54%
148CP409Number of DoFollow External Links6816-0.13-0.2980.46%
149CP048Ahrefs Image Backlinks115,4742,372-0.13-0.2613.15%
150CP477Keywords in Title Attributes1748-0.13-0.3382.38%
151CP385Keywords in Meta OpenGraph Content111-0.13-0.3874.33%
152DD011DomDetailer Majestic Referring .gov Links17,156,5572,052,571-0.13-0.1926.56%
153PAGE006Is Category Page10-0.13-0.398.68%
154CP114Search Result Uses HTTPS11-0.13-0.3864.11%
155CP056Ahrefs Pages51-0.13-0.3013.03%
156CP036Ahrefs Has Linked Root Domains11-0.13-0.3912.39%
157CP357Inline CSS Kilobytes7530-0.13-0.3778.93%
158CP173Keywords in H4 Tags271-0.13-0.3784.29%
159QS006Number of Questions In H2 Tags41-0.13-0.3280.08%
160CPXR011Keywords in Button Tags2551-0.13-0.3777.65%
161CP032Ahrefs Has Image Backlinks10-0.13-0.3812.77%
162CPJLD024Has JSON-LD AutoRental10-0.13-0.253.45%
163CP139Keywords in Class Attributes4,91423-0.13-0.3376.37%
164LSI008LSI Words in H4 Tags607-0.13-0.3385.31%
165CP104bSearch Result Publish Date2,007,281,7261,960,401,353-0.13-0.3250.96%
166CP154Keywords making whole H1, H2, and H3 Tags10-0.13-0.3875.86%
167CP377Load Time Milliseconds45,8552,137-0.13-0.2768.71%
168CP158Keywords making whole H1-H6 Tags40-0.13-0.3776.88%
169CP142Keywords in Em Tags101-0.13-0.3575.61%
170CP467Keywords in Section Tags57622-0.13-0.3681.99%
171CP381aSearch Terms in Meta Descriptions20-0.13-0.3883.52%
172CPJLD011Has JSON-LD Answer10-0.13-0.4067.18%
173CP099Search Result Number of Dirs in Path32-0.13-0.3462.20%
174CP451Number of US Phone Numbers2249-0.13-0.2873.95%
175CPJLD217Has JSON-LD Question10-0.13-0.3966.92%
176QS007Number of Questions In H3 Tags31-0.13-0.3480.72%
177ENT011Meta Description Tag Has Entities11-0.13-0.3957.60%
178CP130Keywords in Article Tags83629-0.12-0.3881.99%
179CP479Title Has Sales Words10-0.12-0.3774.46%
180CPJLD131Has JSON-LD LegalService10-0.12-0.373.58%
181CPXR007Number of H4 Tags254-0.12-0.3377.39%
182CP345Has Terms of Service10-0.12-0.3867.69%
183CP049Ahrefs Images6814-0.12-0.2910.73%
184CP414Number of Facebook Accounts31-0.12-0.3368.84%
185CP204Has Canonical URL11-0.12-0.3870.11%
186CP133Keywords in B Tags272-0.12-0.3272.67%
187CP465zKeywords in Form Tags581-0.12-0.3669.99%
188CP479iiTitle Has Sentiment Words10-0.12-0.3774.46%
189CP313Has Privacy Policy11-0.12-0.3872.67%
190CP424Number of HREF Lang Tags121-0.12-0.3465.64%
191CPJLD127Has JSON-LD ItemList10-0.12-0.3841.63%
192CP149Keywords making whole H1 Tags10-0.12-0.3773.69%
193CP444Number of Social Accounts101-0.12-0.3372.80%
194PAGE010Number of Schema Products131-0.12-0.378.56%
195CP347Has US Phone Number11-0.12-0.3861.05%
196CP022Ahrefs Has External Links11-0.12-0.3613.03%
197CP481bWord Count in Meta Description Tag8321-0.12-0.3268.71%
198CPJLD189Has JSON-LD Organization10-0.12-0.3867.43%
199CPXR015Keywords in Figure Tags1,36711-0.12-0.3376.76%
200CP380Meta Description Length507126-0.12-0.3269.73%


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