Top SEO Factors




Top SEO Factors - 2022-01-06      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-01-06 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1PAGE002Is Inner Page11-0.38-0.650.37%
2ENT000aNumber of Entities Used6830-0.30-0.6275.84%
3CPZZZ50Number of Top 50 Shared Factors Used4227-0.28-0.4714.57%
4CP059Ahrefs Rank4117-0.27-0.539.84%
5CP054Ahrefs NoFollow Backlinks118,9261,215-0.27-0.3612.08%
6CP063Ahrefs Referring IP Addresses2,16693-0.27-0.3711.96%
7CP061Ahrefs Referring Class C Addresses1,22462-0.27-0.3711.96%
8CP062Ahrefs Referring Domains2,62499-0.27-0.3611.83%
9CPZZZ100Number of Top 100 Shared Factors Used8356-0.26-0.4714.45%
10CP067Ahrefs Text Backlinks1,397,81527,225-0.26-0.2812.20%
11CP064Ahrefs Referring Pages1,397,83527,256-0.26-0.2812.20%
12CP002Ahrefs Backlinks1,397,83827,256-0.26-0.2812.20%
13CPZZZ200Number of Top 200 Shared Factors Used13798-0.24-0.4813.57%
14CPZZZNumber of Factors Used217146-0.24-0.4992.28%
15CP470Keywords in the HTML Tag25,957220-0.23-0.5092.28%
16CPX010Keywords in Div Tags14,775149-0.23-0.4891.16%
17CP004Ahrefs Dofollow Backlinks1,392,34426,207-0.23-0.2812.20%
18CP127bKeywords in Unique A Tag HREFs18138-0.22-0.4690.04%
19CP134Keywords in Body Tag22,110193-0.22-0.5092.28%
20LSI002LSI Words in Sentences3,406694-0.22-0.4496.01%
21ENT003Entities in H2 Tags407-0.22-0.5175.47%
22CP161Keywords in H1-H6 Tags15910-0.22-0.4891.03%
23CP475Term Frequency115-0.22-0.4793.40%
24CP127Keywords in A Tag HREFs26655-0.22-0.4592.90%
25CP157Keywords in H1, H2, and H3 Tags1228-0.21-0.4691.66%
26CP134aSearch Terms in Body Tag21713-0.21-0.4490.78%
27ENT009Entities in Title Tag63-0.21-0.5072.23%
28CP153Keywords in H1 and H2 Tags485-0.21-0.4889.41%
29CP113Search Result URL Matches52-0.21-0.5081.20%
30CP465Keywords in P Tags1,04144-0.21-0.4392.03%
31CP129Keywords in A Tags2,24730-0.21-0.4493.03%
32ENT004Entities in H3 Tags357-0.21-0.4874.35%
33CP470aSearch Terms in the HTML Tag2968-0.21-0.4687.30%
34CP999Search Result Path Matches52-0.21-0.5077.33%
35CP488Keywords in pages top 10 most used phrases222-0.21-0.5285.93%
36CP108Search Result Summary Length349166-0.20-0.4687.92%
37CP487Keywords in pages top 5 most used phrases101-0.20-0.5286.80%
38CKWD001Clean Keyword Density in the HTML Tag1955-0.20-0.4884.31%
39CP469Keywords in Sentences12531-0.20-0.4192.03%
40CP005Ahrefs Domain Rating7542-0.20-0.489.34%
41CP070Ahrefs Word Count3,4521,432-0.20-0.469.71%
42CP375Keywords in LI Tags47623-0.20-0.4390.66%
43DD010DomDetailer Majestic Referring Subnets44,07513,565-0.20-0.2426.90%
44CP104zSearch Result Has Publish Date11-0.20-0.381.49%
45GD001Google Variation Density3293-0.19-0.4680.45%
46CP038Ahrefs Has NoFollow Backlinks11-0.19-0.5211.83%
47DD006DomDetailer Majestic IPs191,02745,594-0.19-0.2327.15%
48CP165Keywords in H2 Tags404-0.19-0.4592.53%
49CP124aKeywords in Absolute URLs44257-0.19-0.4490.54%
50CP160Leading Keywords in H1-H6 Tags342-0.19-0.4686.55%
51CP137Keywords in the Canonical URL52-0.19-0.4983.81%
52DD008DomDetailer Majestic Referring Domains1,572,195260,445-0.19-0.2227.40%
53CP156Leading Keywords in H1, H2, and H3 Tags262-0.19-0.4686.05%
54DD015DomDetailer Moz PA7045-0.19-0.4425.28%
55CP159aSearch Terms in H1-H6 Tags101-0.19-0.4487.67%
56CP072Search Result Document Matches52-0.19-0.4871.23%
57ENT018Entities in Sentences533120-0.19-0.3897.88%
58CP135Body Tag Size Kilobytes25284-0.19-0.4585.06%
59CP140Clean Text Kilobytes3111-0.19-0.3983.31%
60CP465cKeywords in script Tags6,12052-0.19-0.4492.15%
61CP492bUnabridged Word Count5,2111,881-0.19-0.3987.30%
62CP109Search Result Summary Text Matches233-0.19-0.5083.69%
63CP486Keywords in pages top 3 most used phrases61-0.19-0.5082.81%
64DD005DomDetailer Majestic CF6539-0.19-0.4426.15%
65LSI001LSI Words in Title Tag146-0.19-0.4490.66%
66CP458Page Size Kilobytes325148-0.19-0.4784.31%
67CPXX888Number of HTML Tags3,267837-0.19-0.4480.70%
68GD004Google Density Exact Matches392-0.18-0.4069.49%
69CP146Keywords in the First 100 Words1958-0.18-0.4679.70%
70ENT002Entities in H1 Tags62-0.18-0.4365.50%
71LSI006LSI Words in H2 Tags9619-0.18-0.4394.27%
72CP492Word Count4,2611,474-0.18-0.3784.56%
73DD013DomDetailer Moz DA8445-0.18-0.4124.91%
74CP097Search Result Link Text Matches82-0.18-0.4575.34%
75CP071Search Result Display URL Matches82-0.18-0.4575.34%
76DD012DomDetailer Majestic TF6030-0.18-0.4125.53%
77CP471Keywords in Span Tags39711-0.18-0.3988.04%
78CP483aSearch Terms in the Title Tag20-0.17-0.4581.20%
79CPXR24Number of P Tags11940-0.17-0.3884.68%
80CP019Ahrefs Has DoFollow Backlinks11-0.17-0.4812.08%
81CP484Leading Keywords in Title Tag10-0.17-0.4874.84%
82CP045Ahrefs Has Text Backlinks11-0.17-0.4811.33%
83ENT001Entities in HTML Tag3,831372-0.17-0.3693.77%
84DD007DomDetailer Majestic Links173,742,59815,112,352-0.17-0.2026.40%
85CP425Number of HTTPS Links274134-0.17-0.3781.44%
86CP431Number of Internal Links270120-0.17-0.3880.57%
87CP481Keywords in Title Tag112-0.17-0.4274.60%
88CP410Number of DoFollow Links274133-0.17-0.3779.33%
89CPX003Keywords in Main Tags8,69079-0.17-0.4786.55%
90CP468Number of Sentences18059-0.17-0.3683.94%
91ENT008Entities in Meta Description Tag113-0.17-0.4465.88%
92CP435Number of Links285139-0.17-0.3780.82%
93CP017Ahrefs Has Backlinks11-0.17-0.4711.58%
94CP169Keywords in H3 Tags743-0.17-0.3988.92%
95LSI003LSI Words in Meta Description Tag2810-0.17-0.4185.93%
96DD016DomDetailer Moz Rank85-0.17-0.4124.78%
97CP381Keywords in Meta Descriptions92-0.17-0.4480.32%
98CP150aSearch Terms in H1 Tags10-0.16-0.4181.57%
99CPXR003Number of Heading Tags7021-0.16-0.4087.17%
100CP057Ahrefs Page Size53,49930,865-0.16-0.369.34%
101CP151Leading Keywords in H1 Tags10-0.16-0.4574.97%
102LSI007LSI Words in H3 Tags7218-0.16-0.3991.41%
103GD003Google Density Variations5,54556-0.16-0.4073.72%
104QS004Number of Questions In Headings61-0.16-0.3627.90%
105CPJLD131Has JSON-LD LegalService10-0.16-0.473.61%
106CP164Leading Keywords in H2 Tags91-0.16-0.4385.93%
107DD002DomDetailer Facebook Shares9,481,683-5,169,323-0.16-0.2326.90%
108CP374Keywords in the last 100 words1945-0.16-0.3982.19%
109CP476TF/IDF11-0.16-0.4578.58%
110CPXR018Keywords in Nav Tags3,28227-0.16-0.3887.30%
111DD014DomDetailer Moz Links70,708,91012,671,574-0.16-0.2227.15%
112CP050Ahrefs Internal Links737103-0.16-0.2911.96%
113CP128Keywords in Alt Attributes1158-0.16-0.3588.79%
114LSI005LSI Words in H1 Tags135-0.16-0.3686.80%
115CP358Inline Javascript Kilobytes11230-0.16-0.3784.18%
116CP469aSearch Terms in Sentences312-0.15-0.4087.17%
117CP048Ahrefs Image Backlinks115,4743,060-0.15-0.3010.96%
118ENT005Entities in H4 Tags133-0.15-0.4269.61%
119CP125Keywords making whole A Tags51-0.15-0.3883.31%
120ENT010Title Tag Has Entities11-0.15-0.4156.54%
121CPX013Keywords in Footer Tags527-0.15-0.3879.95%
122ENT014Has Entities in H3 Tags11-0.15-0.4563.01%
123CPXR005Number of H2 Tags216-0.15-0.3787.92%
124CP032Ahrefs Has Image Backlinks10-0.15-0.4310.71%
125CP376Keywords making whole LI Tags51-0.15-0.3879.83%
126QS003Number of Questions175-0.15-0.3584.18%
127CP152Keywords in H1 Tags81-0.15-0.3678.58%
128CP426Number of Images10326-0.15-0.3677.21%
129ENT013Has Entities in H2 Tags11-0.15-0.4467.00%
130CPJLD179Has JSON-LD NutritionInformation10-0.14-0.363.99%
131CP150a2Search Terms in H2 Tags40-0.14-0.4088.42%
132CP355Keywords in ID Attributes5322-0.14-0.3983.69%
133CP052Ahrefs Linked Root Domains137-0.14-0.3511.21%
134CPXR006Number of H3 Tags228-0.14-0.3485.80%
135CP413Number of External Links8120-0.14-0.3180.20%
136CPJLDxSANumber Of JSON-LD Types6410-0.14-0.3879.95%
137CP383Keywords in Meta OpenGraph Description92-0.14-0.3978.70%
138CP391Number of Absolute URLs489145-0.14-0.3482.44%
139CP177Keywords in H4-H6 Tags372-0.14-0.3981.20%
140CP485Keywords in pages most used phrase20-0.14-0.4474.97%
141CP034Ahrefs Has Internal Links11-0.14-0.439.59%
142CP472Keywords making whole Span Tags51-0.14-0.3682.69%
143CP473Keywords in Strong Tags1103-0.14-0.3582.81%
144DD011DomDetailer Majestic Referring .gov Links17,156,5572,157,310-0.14-0.1924.78%
145CP007Ahrefs External Links7720-0.14-0.2510.96%
146CP168Leading Keywords in H3 Tags161-0.14-0.3779.08%
147CP036Ahrefs Has Linked Root Domains11-0.14-0.429.59%
148ENT012Has Entities in H1 Tags11-0.14-0.4260.65%
149CP427Number of Images with Alt Text6317-0.14-0.3379.20%
150CP353Head Size Kilobytes11742-0.14-0.3778.46%
151CP477Keywords in Title Attributes1748-0.14-0.3582.32%
152CP049Ahrefs Images6816-0.14-0.339.22%
153CP385Keywords in Meta OpenGraph Content111-0.14-0.3974.97%
154QS012Headings Has Question10-0.14-0.4177.46%
155PAGE009Number of Prices11833-0.14-0.3311.46%
156CP409Number of DoFollow External Links6816-0.14-0.3080.20%
157CP126aSearch Terms in A Tags872-0.13-0.3586.92%
158CP056Ahrefs Pages52-0.13-0.3110.59%
159CP173Keywords in H4 Tags261-0.13-0.3784.18%
160CP139Keywords in Class Attributes4,91412-0.13-0.3376.34%
161CP467Keywords in Section Tags9220-0.13-0.3782.07%
162CPXR011Keywords in Button Tags2551-0.13-0.3877.33%
163LSI008LSI Words in H4 Tags607-0.13-0.3385.31%
164CP114Search Result Uses HTTPS11-0.13-0.3863.76%
165CPJLD011Has JSON-LD Answer10-0.13-0.4065.88%
166CPJLD217Has JSON-LD Question10-0.13-0.4065.63%
167CP357Inline CSS Kilobytes7530-0.13-0.3778.33%
168QS006Number of Questions In H2 Tags41-0.13-0.3179.70%
169CP158Keywords making whole H1-H6 Tags40-0.13-0.3775.72%
170CP154Keywords making whole H1, H2, and H3 Tags10-0.13-0.3775.22%
171CP142Keywords in Em Tags101-0.13-0.3576.21%
172CP099Search Result Number of Dirs in Path32-0.13-0.3560.52%
173QS007Number of Questions In H3 Tags31-0.13-0.3580.20%
174ENT011Meta Description Tag Has Entities11-0.13-0.3957.53%
175CP104bSearch Result Publish Date2,007,281,7261,966,282,846-0.13-0.3250.31%
176CP133Keywords in B Tags232-0.13-0.3471.98%
177CP130Keywords in Article Tags83028-0.13-0.3882.07%
178CP451Number of US Phone Numbers2249-0.13-0.2773.10%
179CP033Ahrefs Has Images11-0.13-0.398.22%
180CP381aSearch Terms in Meta Descriptions20-0.13-0.3884.56%
181PAGE006Is Category Page10-0.13-0.388.09%
182CP022Ahrefs Has External Links11-0.13-0.3810.34%
183CP465zKeywords in Form Tags50-0.12-0.3769.99%
184CP377Load Time Milliseconds45,8552,172-0.12-0.2667.62%
185CP479Title Has Sales Words10-0.12-0.3774.47%
186CP345Has Terms of Service10-0.12-0.3869.12%
187CPXR007Number of H4 Tags254-0.12-0.3277.09%
188CP313Has Privacy Policy11-0.12-0.3873.23%
189CP479iiTitle Has Sentiment Words10-0.12-0.3774.97%
190CP347Has US Phone Number11-0.12-0.3959.78%
191CP414Number of Facebook Accounts31-0.12-0.3370.61%
192CP444Number of Social Accounts101-0.12-0.3373.85%
193CP204Has Canonical URL11-0.12-0.3869.12%
194CP149Keywords making whole H1 Tags10-0.12-0.3772.73%
195CP380Meta Description Length507126-0.12-0.3270.61%
196CP481bWord Count in Meta Description Tag8321-0.12-0.3369.12%
197CPJLD116Has JSON-LD HowToStep10-0.12-0.369.22%
198CPJLD060Has JSON-LD Country10-0.12-0.3715.94%
199CPXR015Keywords in Figure Tags1879-0.12-0.3376.21%
200CP060Ahrefs Redirects2,79035-0.12-0.289.59%


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