Top SEO Factors




Top SEO Factors - 2022-01-05      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-01-05 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1PAGE002Is Inner Page11-0.33-0.520.25%
2ENT000aNumber of Entities Used6830-0.30-0.6275.03%
3CP054Ahrefs NoFollow Backlinks118,9261,414-0.29-0.3810.52%
4CP059Ahrefs Rank4118-0.29-0.558.49%
5CP063Ahrefs Referring IP Addresses2,16698-0.28-0.3910.52%
6CP061Ahrefs Referring Class C Addresses1,22465-0.28-0.3910.52%
7CP062Ahrefs Referring Domains2,624105-0.28-0.3810.39%
8CP067Ahrefs Text Backlinks1,397,81517,158-0.27-0.3010.77%
9CP064Ahrefs Referring Pages1,397,83517,167-0.27-0.3010.77%
10CP002Ahrefs Backlinks1,397,83817,167-0.27-0.3010.77%
11CPZZZ50Number of Top 50 Shared Factors Used4227-0.27-0.4713.94%
12CPZZZ100Number of Top 100 Shared Factors Used8356-0.25-0.4613.81%
13CPZZZ200Number of Top 200 Shared Factors Used13798-0.24-0.4812.93%
14CP004Ahrefs Dofollow Backlinks1,392,34415,818-0.24-0.2910.90%
15CPZZZNumber of Factors Used217146-0.24-0.4992.27%
16CP470Keywords in the HTML Tag25,957220-0.23-0.5092.02%
17CPX010Keywords in Div Tags14,775149-0.23-0.4890.87%
18CP127bKeywords in Unique A Tag HREFs18138-0.22-0.4689.48%
19LSI002LSI Words in Sentences3,406699-0.22-0.4595.94%
20CP134Keywords in Body Tag22,110192-0.22-0.5091.89%
21ENT003Entities in H2 Tags417-0.22-0.5174.40%
22CP127Keywords in A Tag HREFs26654-0.22-0.4592.78%
23CP161Keywords in H1-H6 Tags15910-0.22-0.4890.75%
24CP475Term Frequency115-0.22-0.4793.54%
25CP134aSearch Terms in Body Tag21212-0.21-0.4491.13%
26CP157Keywords in H1, H2, and H3 Tags1228-0.21-0.4691.38%
27CP113Search Result URL Matches52-0.21-0.5081.12%
28ENT009Entities in Title Tag63-0.21-0.5071.23%
29CP153Keywords in H1 and H2 Tags485-0.21-0.4889.10%
30CP465Keywords in P Tags1,04144-0.21-0.4391.51%
31CP999Search Result Path Matches52-0.21-0.5077.44%
32CP129Keywords in A Tags2,24730-0.21-0.4492.90%
33ENT004Entities in H3 Tags357-0.21-0.4773.26%
34CP470aSearch Terms in the HTML Tag2597-0.21-0.4587.71%
35CP488Keywords in pages top 10 most used phrases222-0.20-0.5285.93%
36CP108Search Result Summary Length349166-0.20-0.4687.33%
37CP487Keywords in pages top 5 most used phrases101-0.20-0.5286.95%
38CKWD001Clean Keyword Density in the HTML Tag1955-0.20-0.4883.78%
39CP469Keywords in Sentences12531-0.20-0.4191.63%
40CP005Ahrefs Domain Rating7544-0.20-0.508.11%
41CP070Ahrefs Word Count3,4521,476-0.20-0.488.75%
42CP038Ahrefs Has NoFollow Backlinks11-0.20-0.5410.27%
43CP375Keywords in LI Tags47623-0.20-0.4390.62%
44DD010DomDetailer Majestic Referring Subnets44,07513,874-0.20-0.2425.48%
45GD001Google Variation Density3293-0.19-0.4680.23%
46DD006DomDetailer Majestic IPs191,02746,460-0.19-0.2325.73%
47CP124aKeywords in Absolute URLs44257-0.19-0.4490.49%
48CP165Keywords in H2 Tags404-0.19-0.4592.40%
49CP160Leading Keywords in H1-H6 Tags342-0.19-0.4586.06%
50CP137Keywords in the Canonical URL52-0.19-0.4983.52%
51DD008DomDetailer Majestic Referring Domains1,572,195264,373-0.19-0.2325.98%
52CP156Leading Keywords in H1, H2, and H3 Tags262-0.19-0.4685.68%
53CP072Search Result Document Matches52-0.19-0.4870.98%
54DD015DomDetailer Moz PA7046-0.19-0.4423.95%
55CP159aSearch Terms in H1-H6 Tags101-0.19-0.4487.33%
56DD005DomDetailer Majestic CF6639-0.19-0.4424.97%
57CP465cKeywords in script Tags6,12052-0.19-0.4492.40%
58CP135Body Tag Size Kilobytes25284-0.19-0.4584.54%
59LSI001LSI Words in Title Tag146-0.19-0.4490.24%
60ENT018Entities in Sentences533120-0.19-0.3897.97%
61CP486Keywords in pages top 3 most used phrases61-0.19-0.5082.76%
62CP140Clean Text Kilobytes3111-0.19-0.3983.14%
63CP109Search Result Summary Text Matches233-0.19-0.5083.65%
64CP492bUnabridged Word Count5,2111,884-0.19-0.3987.58%
65CP458Page Size Kilobytes325148-0.19-0.4783.90%
66CPXX888Number of HTML Tags3,267836-0.18-0.4380.10%
67ENT002Entities in H1 Tags62-0.18-0.4364.64%
68GD004Google Density Exact Matches272-0.18-0.4069.33%
69CP019Ahrefs Has DoFollow Backlinks11-0.18-0.5110.39%
70CP146Keywords in the First 100 Words1958-0.18-0.4680.23%
71LSI006LSI Words in H2 Tags9619-0.18-0.4494.17%
72CP492Word Count4,2611,470-0.18-0.3784.79%
73DD013DomDetailer Moz DA8446-0.18-0.4123.70%
74CP097Search Result Link Text Matches82-0.18-0.4575.03%
75CP071Search Result Display URL Matches82-0.18-0.4575.03%
76CP471Keywords in Span Tags39711-0.18-0.3988.09%
77DD012DomDetailer Majestic TF6030-0.18-0.4124.33%
78CP045Ahrefs Has Text Backlinks11-0.17-0.499.76%
79CPXR24Number of P Tags11940-0.17-0.3884.28%
80DD007DomDetailer Majestic Links173,742,59816,078,673-0.17-0.2125.10%
81CP483aSearch Terms in the Title Tag10-0.17-0.4480.86%
82CP484Leading Keywords in Title Tag10-0.17-0.4874.27%
83CPJLD131Has JSON-LD LegalService10-0.17-0.513.55%
84CP425Number of HTTPS Links321135-0.17-0.3780.86%
85CPX003Keywords in Main Tags8,69080-0.17-0.4786.31%
86CP017Ahrefs Has Backlinks11-0.17-0.499.89%
87LSI003LSI Words in Meta Description Tag2810-0.17-0.4285.04%
88ENT001Entities in HTML Tag3,831370-0.17-0.3593.66%
89CP431Number of Internal Links319120-0.17-0.3779.72%
90CP410Number of DoFollow Links315133-0.17-0.3778.71%
91CP481Keywords in Title Tag112-0.17-0.4274.65%
92ENT008Entities in Meta Description Tag113-0.17-0.4565.02%
93CP468Number of Sentences18060-0.17-0.3684.28%
94CP435Number of Links326139-0.17-0.3780.10%
95CP381Keywords in Meta Descriptions92-0.17-0.4479.72%
96CP169Keywords in H3 Tags743-0.17-0.3988.97%
97CP150aSearch Terms in H1 Tags10-0.17-0.4181.37%
98CP048Ahrefs Image Backlinks115,4741,790-0.16-0.319.89%
99CP057Ahrefs Page Size53,49932,367-0.16-0.368.37%
100CPJLD179Has JSON-LD NutritionInformation10-0.16-0.413.93%
101CP151Leading Keywords in H1 Tags10-0.16-0.4574.90%
102DD016DomDetailer Moz Rank85-0.16-0.4023.70%
103LSI007LSI Words in H3 Tags7218-0.16-0.3991.25%
104CPXR003Number of Heading Tags7021-0.16-0.4086.95%
105CP032Ahrefs Has Image Backlinks10-0.16-0.469.76%
106QS004Number of Questions In Headings61-0.16-0.3728.26%
107GD003Google Density Variations5,54556-0.16-0.4073.26%
108CP164Leading Keywords in H2 Tags91-0.16-0.4385.68%
109DD014DomDetailer Moz Links70,708,91012,888,103-0.16-0.2325.73%
110LSI005LSI Words in H1 Tags135-0.16-0.3686.31%
111CP128Keywords in Alt Attributes1158-0.16-0.3588.59%
112CPXR018Keywords in Nav Tags3,28227-0.16-0.3887.33%
113CP476TF/IDF11-0.16-0.4578.71%
114CP374Keywords in the last 100 words1945-0.16-0.3981.88%
115DD002DomDetailer Facebook Shares9,481,683-4,996,636-0.16-0.2325.22%
116CP050Ahrefs Internal Links737104-0.16-0.2810.65%
117CP358Inline Javascript Kilobytes11230-0.16-0.3784.03%
118CP469aSearch Terms in Sentences312-0.15-0.4087.33%
119ENT010Title Tag Has Entities11-0.15-0.4255.01%
120CP125Keywords making whole A Tags51-0.15-0.3883.52%
121ENT005Entities in H4 Tags133-0.15-0.4268.44%
122CP052Ahrefs Linked Root Domains137-0.15-0.3610.14%
123CPX013Keywords in Footer Tags527-0.15-0.3879.47%
124CP007Ahrefs External Links7721-0.15-0.259.63%
125CPXR005Number of H2 Tags216-0.15-0.3787.33%
126ENT014Has Entities in H3 Tags11-0.15-0.4561.98%
127CP034Ahrefs Has Internal Links11-0.15-0.448.49%
128CP152Keywords in H1 Tags81-0.15-0.3778.58%
129CP376Keywords making whole LI Tags51-0.15-0.3880.23%
130CP036Ahrefs Has Linked Root Domains11-0.15-0.448.62%
131QS003Number of Questions175-0.15-0.3583.65%
132CPJLD234Has JSON-LD SelfStorage10-0.15-0.261.52%
133CP426Number of Images10326-0.15-0.3676.43%
134CP150a2Search Terms in H2 Tags40-0.14-0.4088.21%
135CP355Keywords in ID Attributes5322-0.14-0.4083.52%
136ENT013Has Entities in H2 Tags11-0.14-0.4466.03%
137CP413Number of External Links8120-0.14-0.3280.35%
138CP383Keywords in Meta OpenGraph Description122-0.14-0.3978.96%
139CPJLDxSANumber Of JSON-LD Types6410-0.14-0.3880.10%
140CPXR006Number of H3 Tags228-0.14-0.3485.93%
141CP391Number of Absolute URLs489145-0.14-0.3482.64%
142CP473Keywords in Strong Tags1103-0.14-0.3582.89%
143DD011DomDetailer Majestic Referring .gov Links17,156,5572,176,694-0.14-0.1923.45%
144CP177Keywords in H4-H6 Tags372-0.14-0.3880.10%
145CP472Keywords making whole Span Tags51-0.14-0.3582.76%
146CP485Keywords in pages most used phrase20-0.14-0.4375.41%
147CP168Leading Keywords in H3 Tags161-0.14-0.3779.09%
148CP049Ahrefs Images6817-0.14-0.338.49%
149ENT012Has Entities in H1 Tags11-0.14-0.4259.70%
150CP056Ahrefs Pages52-0.14-0.329.25%
151CP477Keywords in Title Attributes1748-0.14-0.3582.38%
152PAGE009Number of Prices11832-0.14-0.3411.28%
153CP427Number of Images with Alt Text6317-0.14-0.3379.34%
154CP353Head Size Kilobytes11742-0.14-0.3778.45%
155CP409Number of DoFollow External Links6816-0.14-0.3080.48%
156CP385Keywords in Meta OpenGraph Content111-0.14-0.3975.67%
157QS012Headings Has Question10-0.14-0.4176.93%
158CP033Ahrefs Has Images11-0.13-0.417.35%
159CP022Ahrefs Has External Links11-0.13-0.409.25%
160CP126aSearch Terms in A Tags872-0.13-0.3586.95%
161CP467Keywords in Section Tags9220-0.13-0.3782.00%
162CP173Keywords in H4 Tags261-0.13-0.3783.65%
163CP139Keywords in Class Attributes4,91412-0.13-0.3375.54%
164CPJLD011Has JSON-LD Answer10-0.13-0.4066.29%
165CPXR011Keywords in Button Tags2551-0.13-0.3777.19%
166LSI008LSI Words in H4 Tags608-0.13-0.3385.17%
167CP114Search Result Uses HTTPS11-0.13-0.3863.37%
168CPJLD217Has JSON-LD Question10-0.13-0.4066.03%
169ENT011Meta Description Tag Has Entities11-0.13-0.3956.27%
170QS006Number of Questions In H2 Tags41-0.13-0.3279.21%
171CP142Keywords in Em Tags101-0.13-0.3576.55%
172CP158Keywords making whole H1-H6 Tags40-0.13-0.3775.41%
173CP357Inline CSS Kilobytes7530-0.13-0.3778.45%
174CP154Keywords making whole H1, H2, and H3 Tags10-0.13-0.3775.41%
175QS007Number of Questions In H3 Tags31-0.13-0.3579.97%
176CP099Search Result Number of Dirs in Path32-0.13-0.3560.84%
177CP133Keywords in B Tags232-0.13-0.3471.61%
178CP130Keywords in Article Tags83028-0.13-0.3882.76%
179CP381aSearch Terms in Meta Descriptions20-0.13-0.3884.28%
180CP451Number of US Phone Numbers2249-0.12-0.2772.62%
181CPJLD116Has JSON-LD HowToStep10-0.12-0.389.38%
182CP104bSearch Result Publish Date2,013,471,4411,966,709,854-0.12-0.3251.58%
183CP465zKeywords in Form Tags50-0.12-0.3770.47%
184PAGE006Is Category Page10-0.12-0.378.11%
185CP377Load Time Milliseconds45,8552,142-0.12-0.2667.17%
186CP479Title Has Sales Words10-0.12-0.3774.14%
187CP345Has Terms of Service10-0.12-0.3868.82%
188CP479iiTitle Has Sentiment Words10-0.12-0.3774.78%
189CP347Has US Phone Number11-0.12-0.3958.68%
190CPXR007Number of H4 Tags254-0.12-0.3276.93%
191CP313Has Privacy Policy11-0.12-0.3873.51%
192CP380Meta Description Length462126-0.12-0.3370.09%
193CP481bWord Count in Meta Description Tag7921-0.12-0.3368.57%
194CP414Number of Facebook Accounts31-0.12-0.3271.23%
195CP444Number of Social Accounts101-0.12-0.3374.52%
196CPJLD105Has JSON-LD HomeAndConstructionBusiness10-0.12-0.346.21%
197CP149Keywords making whole H1 Tags10-0.12-0.3771.99%
198PAGE010Number of Schema Products131-0.12-0.378.37%
199CPXR015Keywords in Figure Tags1879-0.12-0.3476.68%
200CPJLD086Has JSON-LD FinancialProduct10-0.12-0.403.55%


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