Top SEO Factors




Top SEO Factors - 2022-01-04      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-01-04 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1PAGE002Is Inner Page11-0.33-0.520.26%
2ENT000aNumber of Entities Used6830-0.30-0.6276.27%
3CP054Ahrefs NoFollow Backlinks118,9261,403-0.29-0.3810.43%
4CP063Ahrefs Referring IP Addresses2,16686-0.29-0.3910.43%
5CP059Ahrefs Rank4118-0.29-0.568.47%
6CP061Ahrefs Referring Class C Addresses1,22461-0.29-0.4010.43%
7CP062Ahrefs Referring Domains2,62490-0.28-0.3910.30%
8CP067Ahrefs Text Backlinks255,1584,816-0.28-0.2910.69%
9CP064Ahrefs Referring Pages255,4994,825-0.27-0.2910.69%
10CP002Ahrefs Backlinks255,4994,825-0.27-0.2910.69%
11CPZZZ50Number of Top 50 Shared Factors Used4228-0.27-0.4714.73%
12CPZZZ100Number of Top 100 Shared Factors Used8357-0.26-0.4714.60%
13CPZZZ200Number of Top 200 Shared Factors Used13799-0.24-0.4913.69%
14CP004Ahrefs Dofollow Backlinks136,1673,457-0.24-0.2810.95%
15CP470Keywords in the HTML Tag25,957221-0.23-0.5092.70%
16CPZZZNumber of Factors Used217146-0.23-0.4891.92%
17CPX010Keywords in Div Tags14,775150-0.23-0.4891.40%
18CP127bKeywords in Unique A Tag HREFs18138-0.22-0.4689.18%
19LSI002LSI Words in Sentences3,406703-0.22-0.4596.22%
20CP134Keywords in Body Tag22,110193-0.22-0.5092.57%
21CP475Term Frequency115-0.22-0.4793.35%
22ENT003Entities in H2 Tags417-0.22-0.5175.62%
23CP127Keywords in A Tag HREFs26655-0.22-0.4592.31%
24CP161Keywords in H1-H6 Tags15910-0.21-0.4890.61%
25CP134aSearch Terms in Body Tag21212-0.21-0.4491.13%
26CP113Search Result URL Matches52-0.21-0.5080.44%
27ENT009Entities in Title Tag63-0.21-0.5072.10%
28CP999Search Result Path Matches52-0.21-0.5176.66%
29CP157Keywords in H1, H2, and H3 Tags1228-0.21-0.4691.26%
30CP153Keywords in H1 and H2 Tags485-0.21-0.4888.79%
31CP465Keywords in P Tags1,04144-0.21-0.4391.79%
32CP470aSearch Terms in the HTML Tag2597-0.21-0.4687.87%
33ENT004Entities in H3 Tags357-0.21-0.4774.71%
34CP129Keywords in A Tags2,24731-0.20-0.4392.96%
35CP108Search Result Summary Length349166-0.20-0.4687.35%
36CP469Keywords in Sentences12531-0.20-0.4192.05%
37CP488Keywords in pages top 10 most used phrases222-0.20-0.5286.05%
38CP005Ahrefs Domain Rating7544-0.20-0.508.21%
39CP487Keywords in pages top 5 most used phrases101-0.20-0.5287.09%
40CKWD001Clean Keyword Density in the HTML Tag1955-0.20-0.4783.83%
41CP038Ahrefs Has NoFollow Backlinks11-0.20-0.5510.17%
42CP070Ahrefs Word Count3,4521,470-0.20-0.478.74%
43CP375Keywords in LI Tags47623-0.20-0.4391.26%
44DD010DomDetailer Majestic Referring Subnets44,07514,362-0.20-0.2425.29%
45DD006DomDetailer Majestic IPs191,02747,797-0.19-0.2325.42%
46GD001Google Variation Density3293-0.19-0.4680.05%
47CP124aKeywords in Absolute URLs44257-0.19-0.4490.09%
48DD008DomDetailer Majestic Referring Domains1,572,195268,298-0.19-0.2325.55%
49DD015DomDetailer Moz PA7046-0.19-0.4423.73%
50CP165Keywords in H2 Tags404-0.19-0.4592.18%
51CP137Keywords in the Canonical URL52-0.19-0.4983.05%
52CP160Leading Keywords in H1-H6 Tags342-0.19-0.4586.05%
53CP072Search Result Document Matches52-0.19-0.4870.66%
54DD005DomDetailer Majestic CF6640-0.19-0.4424.77%
55CP159aSearch Terms in H1-H6 Tags101-0.19-0.4487.87%
56ENT018Entities in Sentences533121-0.19-0.3898.04%
57CP156Leading Keywords in H1, H2, and H3 Tags262-0.19-0.4685.79%
58CP135Body Tag Size Kilobytes25284-0.19-0.4584.88%
59CP140Clean Text Kilobytes3112-0.19-0.3984.22%
60CP492bUnabridged Word Count5,2111,890-0.19-0.3988.27%
61CP465cKeywords in script Tags6,12052-0.19-0.4392.44%
62CP458Page Size Kilobytes325149-0.19-0.4783.96%
63CP486Keywords in pages top 3 most used phrases61-0.19-0.5082.66%
64CP109Search Result Summary Text Matches233-0.18-0.4983.31%
65LSI001LSI Words in Title Tag146-0.18-0.4489.96%
66CP019Ahrefs Has DoFollow Backlinks11-0.18-0.5110.43%
67GD004Google Density Exact Matches272-0.18-0.4068.71%
68ENT002Entities in H1 Tags62-0.18-0.4365.06%
69CPXX888Number of HTML Tags3,267840-0.18-0.4380.57%
70CP146Keywords in the First 100 Words1958-0.18-0.4579.53%
71LSI006LSI Words in H2 Tags9619-0.18-0.4393.87%
72CP492Word Count4,2611,474-0.18-0.3785.66%
73DD013DomDetailer Moz DA8546-0.18-0.4123.34%
74DD012DomDetailer Majestic TF6031-0.18-0.4124.25%
75CP045Ahrefs Has Text Backlinks11-0.17-0.509.78%
76CP471Keywords in Span Tags39711-0.17-0.3987.74%
77CP483aSearch Terms in the Title Tag10-0.17-0.4581.10%
78DD007DomDetailer Majestic Links173,742,59817,791,663-0.17-0.2025.03%
79CP017Ahrefs Has Backlinks11-0.17-0.509.78%
80CPJLD131Has JSON-LD LegalService10-0.17-0.513.65%
81CP484Leading Keywords in Title Tag10-0.17-0.4873.66%
82CP097Search Result Link Text Matches82-0.17-0.4475.23%
83CP071Search Result Display URL Matches82-0.17-0.4475.23%
84CPXR24Number of P Tags11940-0.17-0.3784.22%
85ENT001Entities in HTML Tag3,831377-0.17-0.3694.00%
86CP425Number of HTTPS Links321135-0.17-0.3781.10%
87CPX003Keywords in Main Tags8,69081-0.17-0.4786.31%
88ENT008Entities in Meta Description Tag113-0.17-0.4465.84%
89CP431Number of Internal Links319120-0.17-0.3779.66%
90CP410Number of DoFollow Links315134-0.17-0.3779.01%
91CP468Number of Sentences18060-0.17-0.3684.62%
92LSI003LSI Words in Meta Description Tag2810-0.17-0.4284.88%
93CP150aSearch Terms in H1 Tags10-0.17-0.4181.36%
94CP481Keywords in Title Tag112-0.17-0.4173.66%
95CP435Number of Links326140-0.17-0.3780.18%
96CP048Ahrefs Image Backlinks115,4741,832-0.17-0.309.78%
97CP381Keywords in Meta Descriptions92-0.16-0.4479.40%
98CP032Ahrefs Has Image Backlinks10-0.16-0.479.65%
99CP169Keywords in H3 Tags743-0.16-0.3989.05%
100CP151Leading Keywords in H1 Tags10-0.16-0.4474.45%
101CP057Ahrefs Page Size59,72132,911-0.16-0.348.34%
102DD016DomDetailer Moz Rank85-0.16-0.4023.60%
103LSI007LSI Words in H3 Tags7218-0.16-0.3891.13%
104CP164Leading Keywords in H2 Tags91-0.16-0.4385.66%
105CPXR003Number of Heading Tags7021-0.16-0.4086.57%
106GD003Google Density Variations5,54557-0.16-0.4073.53%
107DD014DomDetailer Moz Links79,976,55112,570,561-0.16-0.2225.29%
108QS004Number of Questions In Headings61-0.16-0.3728.81%
109LSI005LSI Words in H1 Tags135-0.16-0.3685.66%
110CP476TF/IDF11-0.16-0.4578.49%
111CP128Keywords in Alt Attributes1158-0.16-0.3588.27%
112CPXR018Keywords in Nav Tags3,28227-0.16-0.3887.48%
113CP469aSearch Terms in Sentences312-0.16-0.4087.48%
114DD002DomDetailer Facebook Shares9,481,683-4,742,941-0.16-0.2325.29%
115CP050Ahrefs Internal Links737105-0.16-0.2710.56%
116CPJLD179Has JSON-LD NutritionInformation10-0.16-0.403.91%
117CP374Keywords in the last 100 words1945-0.16-0.3981.49%
118CP358Inline Javascript Kilobytes11230-0.15-0.3784.35%
119ENT010Title Tag Has Entities11-0.15-0.4255.80%
120CP052Ahrefs Linked Root Domains137-0.15-0.3610.17%
121ENT005Entities in H4 Tags133-0.15-0.4269.62%
122CP125Keywords making whole A Tags51-0.15-0.3883.44%
123CPX013Keywords in Footer Tags527-0.15-0.3879.66%
124CP007Ahrefs External Links7721-0.15-0.259.65%
125ENT014Has Entities in H3 Tags11-0.15-0.4563.49%
126CPXR005Number of H2 Tags216-0.15-0.3787.09%
127CP034Ahrefs Has Internal Links11-0.15-0.448.47%
128CP376Keywords making whole LI Tags51-0.15-0.3880.44%
129CP150a2Search Terms in H2 Tags40-0.15-0.4188.14%
130CP152Keywords in H1 Tags81-0.15-0.3677.57%
131QS003Number of Questions175-0.15-0.3583.44%
132CP036Ahrefs Has Linked Root Domains11-0.15-0.438.60%
133CPJLD234Has JSON-LD SelfStorage10-0.15-0.261.56%
134ENT013Has Entities in H2 Tags11-0.14-0.4467.01%
135CP355Keywords in ID Attributes5322-0.14-0.3983.83%
136CP426Number of Images10327-0.14-0.3575.36%
137CPJLDxSANumber Of JSON-LD Types6410-0.14-0.3879.92%
138CP391Number of Absolute URLs489146-0.14-0.3482.40%
139DD011DomDetailer Majestic Referring .gov Links17,156,5572,214,267-0.14-0.1823.21%
140CP413Number of External Links8120-0.14-0.3180.57%
141CP485Keywords in pages most used phrase20-0.14-0.4374.84%
142CPXR006Number of H3 Tags228-0.14-0.3485.53%
143CP472Keywords making whole Span Tags51-0.14-0.3582.79%
144CP473Keywords in Strong Tags1103-0.14-0.3582.40%
145CP383Keywords in Meta OpenGraph Description122-0.14-0.3879.01%
146CP177Keywords in H4-H6 Tags372-0.14-0.3880.70%
147CP049Ahrefs Images6817-0.14-0.338.34%
148CP168Leading Keywords in H3 Tags161-0.14-0.3679.14%
149PAGE009Number of Prices11832-0.14-0.3511.86%
150ENT012Has Entities in H1 Tags11-0.14-0.4260.50%
151CP477Keywords in Title Attributes1748-0.14-0.3582.27%
152CP056Ahrefs Pages52-0.14-0.329.13%
153CP033Ahrefs Has Images11-0.14-0.417.43%
154CP427Number of Images with Alt Text6317-0.13-0.3378.88%
155CP353Head Size Kilobytes11742-0.13-0.3678.88%
156CP385Keywords in Meta OpenGraph Content111-0.13-0.3975.10%
157CP126aSearch Terms in A Tags872-0.13-0.3586.96%
158CP022Ahrefs Has External Links11-0.13-0.409.13%
159CP409Number of DoFollow External Links6816-0.13-0.3080.96%
160QS012Headings Has Question10-0.13-0.4076.79%
161CP467Keywords in Section Tags9220-0.13-0.3782.01%
162CPXR011Keywords in Button Tags2551-0.13-0.3776.92%
163CP173Keywords in H4 Tags261-0.13-0.3683.44%
164CP357Inline CSS Kilobytes7530-0.13-0.3778.62%
165CPJLD011Has JSON-LD Answer10-0.13-0.4065.06%
166CP139Keywords in Class Attributes4,91412-0.13-0.3375.49%
167CPJLD217Has JSON-LD Question10-0.13-0.4064.80%
168LSI008LSI Words in H4 Tags608-0.13-0.3385.01%
169QS006Number of Questions In H2 Tags41-0.13-0.3278.88%
170ENT011Meta Description Tag Has Entities11-0.13-0.3956.71%
171CP158Keywords making whole H1-H6 Tags40-0.13-0.3775.23%
172CP154Keywords making whole H1, H2, and H3 Tags10-0.13-0.3775.49%
173CP142Keywords in Em Tags101-0.13-0.3576.14%
174QS007Number of Questions In H3 Tags31-0.13-0.3479.79%
175CP099Search Result Number of Dirs in Path32-0.13-0.3561.54%
176CP133Keywords in B Tags232-0.13-0.3471.71%
177CP114Search Result Uses HTTPS11-0.13-0.3863.10%
178CP104bSearch Result Publish Date2,014,085,5931,966,677,545-0.13-0.3252.41%
179CP130Keywords in Article Tags83028-0.12-0.3882.53%
180CP381aSearch Terms in Meta Descriptions20-0.12-0.3884.09%
181CP465zKeywords in Form Tags51-0.12-0.3769.88%
182CP451Number of US Phone Numbers2249-0.12-0.2773.14%
183CP377Load Time Milliseconds45,8552,155-0.12-0.2768.19%
184PAGE006Is Category Page10-0.12-0.378.34%
185CP479Title Has Sales Words10-0.12-0.3774.58%
186CPJLD116Has JSON-LD HowToStep10-0.12-0.379.13%
187CPJLD105Has JSON-LD HomeAndConstructionBusiness10-0.12-0.346.13%
188CP479iiTitle Has Sentiment Words10-0.12-0.3775.10%
189CP347Has US Phone Number11-0.12-0.3959.06%
190PAGE010Number of Schema Products131-0.12-0.388.87%
191CP149Keywords making whole H1 Tags10-0.12-0.3772.10%
192CPXR007Number of H4 Tags254-0.12-0.3176.79%
193CP345Has Terms of Service10-0.12-0.3768.84%
194CP414Number of Facebook Accounts31-0.12-0.3271.06%
195CPXR015Keywords in Figure Tags1879-0.12-0.3477.05%
196CP380Meta Description Length462126-0.12-0.3269.36%
197CP481bWord Count in Meta Description Tag7921-0.12-0.3367.93%
198CP313Has Privacy Policy11-0.12-0.3773.27%
199CPJLD127Has JSON-LD ItemList10-0.12-0.3843.55%
200CP444Number of Social Accounts101-0.12-0.3274.84%


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