Top SEO Factors




Top SEO Factors - 2022-01-03      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-01-03 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1PAGE002Is Inner Page11-0.33-0.520.26%
2ENT000aNumber of Entities Used6830-0.30-0.6276.62%
3CP054Ahrefs NoFollow Backlinks118,9261,352-0.30-0.3810.78%
4CP063Ahrefs Referring IP Addresses2,16684-0.29-0.4010.78%
5CP061Ahrefs Referring Class C Addresses1,22460-0.29-0.4110.78%
6CP059Ahrefs Rank4118-0.29-0.568.70%
7CP062Ahrefs Referring Domains2,62487-0.29-0.4010.65%
8CP067Ahrefs Text Backlinks255,1584,912-0.28-0.3011.04%
9CP064Ahrefs Referring Pages255,4994,922-0.28-0.3011.04%
10CP002Ahrefs Backlinks255,4994,922-0.28-0.3011.04%
11CPZZZ50Number of Top 50 Shared Factors Used4228-0.26-0.4614.42%
12CPZZZ100Number of Top 100 Shared Factors Used8357-0.25-0.4714.29%
13CP004Ahrefs Dofollow Backlinks136,1673,600-0.24-0.2911.30%
14CPZZZ200Number of Top 200 Shared Factors Used137100-0.24-0.4813.38%
15CP470Keywords in the HTML Tag25,957219-0.23-0.5092.08%
16CPZZZNumber of Factors Used217146-0.23-0.4891.69%
17CPX010Keywords in Div Tags14,775149-0.23-0.4891.04%
18LSI002LSI Words in Sentences3,406701-0.22-0.4596.49%
19CP134Keywords in Body Tag22,110192-0.22-0.5092.08%
20CP127bKeywords in Unique A Tag HREFs18138-0.22-0.4588.83%
21CP475Term Frequency115-0.22-0.4793.12%
22ENT003Entities in H2 Tags417-0.21-0.5175.84%
23CP127Keywords in A Tag HREFs26654-0.21-0.4592.34%
24CP161Keywords in H1-H6 Tags15910-0.21-0.4790.26%
25CP134aSearch Terms in Body Tag21212-0.21-0.4491.43%
26CP113Search Result URL Matches52-0.21-0.5081.04%
27CP465Keywords in P Tags1,04144-0.21-0.4491.30%
28ENT009Entities in Title Tag63-0.21-0.5072.34%
29CP153Keywords in H1 and H2 Tags485-0.21-0.4888.05%
30CP157Keywords in H1, H2, and H3 Tags1228-0.21-0.4690.91%
31CP999Search Result Path Matches52-0.21-0.5077.14%
32CP470aSearch Terms in the HTML Tag2597-0.21-0.4688.31%
33ENT004Entities in H3 Tags357-0.21-0.4775.19%
34CP469Keywords in Sentences12531-0.20-0.4291.82%
35CP129Keywords in A Tags2,24730-0.20-0.4392.73%
36CP038Ahrefs Has NoFollow Backlinks11-0.20-0.5510.52%
37CP005Ahrefs Domain Rating7544-0.20-0.508.44%
38CP108Search Result Summary Length349166-0.20-0.4686.49%
39CP488Keywords in pages top 10 most used phrases222-0.20-0.5285.71%
40CKWD001Clean Keyword Density in the HTML Tag1955-0.20-0.4783.51%
41CP487Keywords in pages top 5 most used phrases101-0.20-0.5186.88%
42CP070Ahrefs Word Count3,4521,468-0.20-0.478.96%
43DD010DomDetailer Majestic Referring Subnets44,07514,299-0.20-0.2425.19%
44CP375Keywords in LI Tags47622-0.20-0.4391.30%
45DD006DomDetailer Majestic IPs191,02747,740-0.20-0.2325.32%
46DD008DomDetailer Majestic Referring Domains1,572,195269,597-0.19-0.2225.45%
47GD001Google Variation Density3293-0.19-0.4679.87%
48DD015DomDetailer Moz PA7046-0.19-0.4423.77%
49CP072Search Result Document Matches52-0.19-0.4870.26%
50CP124aKeywords in Absolute URLs44257-0.19-0.4390.00%
51CP165Keywords in H2 Tags404-0.19-0.4591.82%
52ENT018Entities in Sentences624120-0.19-0.3898.05%
53CP137Keywords in the Canonical URL52-0.19-0.4982.47%
54DD005DomDetailer Majestic CF6639-0.19-0.4424.81%
55CP140Clean Text Kilobytes3112-0.19-0.3983.51%
56CP160Leading Keywords in H1-H6 Tags342-0.19-0.4585.71%
57CP492bUnabridged Word Count5,2111,889-0.19-0.4087.92%
58CP135Body Tag Size Kilobytes25284-0.19-0.4584.55%
59CP156Leading Keywords in H1, H2, and H3 Tags262-0.19-0.4585.71%
60CP159aSearch Terms in H1-H6 Tags101-0.19-0.4388.44%
61CP019Ahrefs Has DoFollow Backlinks11-0.18-0.5110.78%
62CP458Page Size Kilobytes325149-0.18-0.4683.25%
63CP465cKeywords in script Tags6,12052-0.18-0.4392.47%
64CP109Search Result Summary Text Matches233-0.18-0.4983.12%
65LSI001LSI Words in Title Tag146-0.18-0.4490.13%
66CP486Keywords in pages top 3 most used phrases61-0.18-0.5082.60%
67ENT002Entities in H1 Tags62-0.18-0.4365.19%
68GD004Google Density Exact Matches272-0.18-0.4068.31%
69CPXX888Number of HTML Tags3,267845-0.18-0.4379.48%
70CP492Word Count4,2611,474-0.18-0.3885.32%
71LSI006LSI Words in H2 Tags9619-0.18-0.4393.25%
72CP146Keywords in the First 100 Words1958-0.18-0.4579.61%
73DD013DomDetailer Moz DA8546-0.18-0.4123.25%
74CP045Ahrefs Has Text Backlinks11-0.18-0.5010.13%
75CP017Ahrefs Has Backlinks11-0.17-0.5010.13%
76DD012DomDetailer Majestic TF6030-0.17-0.4024.16%
77CPJLD131Has JSON-LD LegalService10-0.17-0.513.77%
78CP471Keywords in Span Tags39711-0.17-0.3987.40%
79DD007DomDetailer Majestic Links173,742,59818,307,174-0.17-0.2125.19%
80CP483aSearch Terms in the Title Tag10-0.17-0.4481.17%
81ENT001Entities in HTML Tag3,831377-0.17-0.3693.38%
82CP097Search Result Link Text Matches82-0.17-0.4475.19%
83CP071Search Result Display URL Matches82-0.17-0.4475.19%
84CP484Leading Keywords in Title Tag10-0.17-0.4873.12%
85CPXR24Number of P Tags11940-0.17-0.3783.38%
86CP468Number of Sentences18060-0.17-0.3784.03%
87CPX003Keywords in Main Tags8,69081-0.17-0.4785.58%
88CP425Number of HTTPS Links321136-0.17-0.3780.26%
89LSI003LSI Words in Meta Description Tag2810-0.17-0.4284.81%
90ENT008Entities in Meta Description Tag113-0.17-0.4465.97%
91CP431Number of Internal Links319121-0.17-0.3779.22%
92CP410Number of DoFollow Links315134-0.17-0.3778.31%
93CP481Keywords in Title Tag112-0.16-0.4174.03%
94CP150aSearch Terms in H1 Tags10-0.16-0.4181.56%
95CP435Number of Links326140-0.16-0.3779.48%
96CP057Ahrefs Page Size59,72133,099-0.16-0.358.57%
97CP381Keywords in Meta Descriptions92-0.16-0.4479.35%
98CP169Keywords in H3 Tags743-0.16-0.3989.22%
99CP048Ahrefs Image Backlinks115,4741,759-0.16-0.3010.13%
100CP032Ahrefs Has Image Backlinks10-0.16-0.4610.00%
101GD003Google Density Variations5,54556-0.16-0.4074.03%
102DD016DomDetailer Moz Rank85-0.16-0.4023.64%
103CPXR003Number of Heading Tags7021-0.16-0.4086.36%
104CP151Leading Keywords in H1 Tags10-0.16-0.4474.16%
105LSI007LSI Words in H3 Tags7218-0.16-0.3891.30%
106DD014DomDetailer Moz Links79,976,55112,733,761-0.16-0.2225.32%
107CP164Leading Keywords in H2 Tags91-0.16-0.4385.45%
108CP050Ahrefs Internal Links737106-0.16-0.2710.91%
109QS004Number of Questions In Headings71-0.16-0.3728.57%
110LSI005LSI Words in H1 Tags135-0.16-0.3686.10%
111CP128Keywords in Alt Attributes1158-0.16-0.3587.14%
112CP476TF/IDF11-0.16-0.4578.18%
113CPXR018Keywords in Nav Tags3,28227-0.16-0.3887.40%
114DD002DomDetailer Facebook Shares9,481,683-4,639,999-0.16-0.2325.32%
115CPJLD179Has JSON-LD NutritionInformation10-0.16-0.403.90%
116CP469aSearch Terms in Sentences312-0.16-0.4087.66%
117CP052Ahrefs Linked Root Domains137-0.15-0.3610.52%
118CP374Keywords in the last 100 words1945-0.15-0.3881.95%
119CP358Inline Javascript Kilobytes11231-0.15-0.3783.77%
120ENT010Title Tag Has Entities11-0.15-0.4154.94%
121CP007Ahrefs External Links7721-0.15-0.2410.00%
122ENT005Entities in H4 Tags132-0.15-0.4269.87%
123CPX013Keywords in Footer Tags527-0.15-0.3779.35%
124CP125Keywords making whole A Tags51-0.15-0.3782.99%
125CP034Ahrefs Has Internal Links11-0.15-0.458.83%
126ENT014Has Entities in H3 Tags11-0.15-0.4563.51%
127CPXR005Number of H2 Tags216-0.15-0.3786.62%
128CP036Ahrefs Has Linked Root Domains11-0.15-0.448.96%
129QS003Number of Questions175-0.15-0.3682.86%
130CP152Keywords in H1 Tags81-0.15-0.3677.53%
131CP150a2Search Terms in H2 Tags40-0.14-0.4187.92%
132CP376Keywords making whole LI Tags51-0.14-0.3780.26%
133CP426Number of Images10327-0.14-0.3674.42%
134CP355Keywords in ID Attributes5322-0.14-0.3982.73%
135CP391Number of Absolute URLs489147-0.14-0.3482.08%
136ENT013Has Entities in H2 Tags11-0.14-0.4367.01%
137CPXR006Number of H3 Tags228-0.14-0.3484.94%
138DD011DomDetailer Majestic Referring .gov Links17,156,5572,209,661-0.14-0.1822.86%
139CPJLDxSANumber Of JSON-LD Types6410-0.14-0.3879.48%
140CP413Number of External Links8120-0.14-0.3280.26%
141CPJLD234Has JSON-LD SelfStorage10-0.14-0.261.69%
142CP485Keywords in pages most used phrase20-0.14-0.4375.19%
143PAGE009Number of Prices11833-0.14-0.3511.69%
144CP473Keywords in Strong Tags1103-0.14-0.3581.17%
145CP049Ahrefs Images6818-0.14-0.338.57%
146CP383Keywords in Meta OpenGraph Description122-0.14-0.3878.44%
147CP168Leading Keywords in H3 Tags161-0.14-0.3678.83%
148CP472Keywords making whole Span Tags51-0.14-0.3582.47%
149CP056Ahrefs Pages52-0.14-0.309.48%
150CP177Keywords in H4-H6 Tags372-0.14-0.3779.87%
151CP477Keywords in Title Attributes1748-0.14-0.3582.34%
152CP033Ahrefs Has Images11-0.14-0.427.66%
153ENT012Has Entities in H1 Tags11-0.14-0.4160.52%
154CP022Ahrefs Has External Links11-0.13-0.419.48%
155CP427Number of Images with Alt Text6317-0.13-0.3378.05%
156CP126aSearch Terms in A Tags872-0.13-0.3587.27%
157CP385Keywords in Meta OpenGraph Content111-0.13-0.3875.06%
158CP353Head Size Kilobytes11743-0.13-0.3678.44%
159CP409Number of DoFollow External Links6817-0.13-0.2980.39%
160QS012Headings Has Question10-0.13-0.4076.10%
161CP467Keywords in Section Tags9220-0.13-0.3781.17%
162CP139Keywords in Class Attributes4,91412-0.13-0.3374.81%
163CPXR011Keywords in Button Tags2551-0.13-0.3776.10%
164CP357Inline CSS Kilobytes7530-0.13-0.3777.92%
165CP173Keywords in H4 Tags261-0.13-0.3682.73%
166LSI008LSI Words in H4 Tags608-0.13-0.3284.55%
167QS007Number of Questions In H3 Tags31-0.13-0.3478.83%
168ENT011Meta Description Tag Has Entities11-0.13-0.3955.97%
169CPJLD011Has JSON-LD Answer10-0.13-0.3964.03%
170CP099Search Result Number of Dirs in Path32-0.13-0.3561.69%
171QS006Number of Questions In H2 Tags41-0.13-0.3278.05%
172CPJLD217Has JSON-LD Question10-0.13-0.3963.77%
173CP158Keywords making whole H1-H6 Tags40-0.13-0.3775.06%
174CP133Keywords in B Tags232-0.13-0.3471.69%
175CP154Keywords making whole H1, H2, and H3 Tags10-0.13-0.3775.06%
176CP142Keywords in Em Tags101-0.13-0.3575.71%
177CP104bSearch Result Publish Date2,014,085,5931,966,399,128-0.13-0.3352.34%
178CP451Number of US Phone Numbers2248-0.13-0.2772.34%
179CP381aSearch Terms in Meta Descriptions20-0.12-0.3883.38%
180CP377Load Time Milliseconds45,8552,163-0.12-0.2768.05%
181CP465zKeywords in Form Tags51-0.12-0.3769.87%
182CPJLD116Has JSON-LD HowToStep10-0.12-0.388.70%
183CP130Keywords in Article Tags83028-0.12-0.3782.08%
184CP114Search Result Uses HTTPS11-0.12-0.3762.73%
185CP347Has US Phone Number11-0.12-0.3957.53%
186PAGE010Number of Schema Products131-0.12-0.388.83%
187CP479Title Has Sales Words10-0.12-0.3674.29%
188CP149Keywords making whole H1 Tags10-0.12-0.3771.95%
189CPXR007Number of H4 Tags254-0.12-0.3176.36%
190CP479iiTitle Has Sentiment Words10-0.12-0.3674.55%
191CPXR015Keywords in Figure Tags1879-0.12-0.3476.49%
192CPJLD105Has JSON-LD HomeAndConstructionBusiness10-0.12-0.346.49%
193CP380Meta Description Length462126-0.12-0.3268.31%
194CP481bWord Count in Meta Description Tag7921-0.12-0.3366.62%
195CP414Number of Facebook Accounts31-0.12-0.3270.91%
196CP345Has Terms of Service10-0.12-0.3768.96%
197CPJLD127Has JSON-LD ItemList10-0.12-0.3843.25%
198CP444Number of Social Accounts102-0.12-0.3274.29%
199CP313Has Privacy Policy11-0.12-0.3773.12%
200CPJLD189Has JSON-LD Organization10-0.12-0.3965.97%


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