Top SEO Factors




Top SEO Factors - 2022-01-02      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-01-02 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1PAGE002Is Inner Page11-0.33-0.520.25%
2ENT000aNumber of Entities Used6830-0.30-0.6276.69%
3CP054Ahrefs NoFollow Backlinks118,9261,262-0.29-0.3810.96%
4CP059Ahrefs Rank4118-0.29-0.568.79%
5CP063Ahrefs Referring IP Addresses2,16680-0.29-0.3911.08%
6CP061Ahrefs Referring Class C Addresses1,22458-0.29-0.4011.08%
7CP062Ahrefs Referring Domains2,62484-0.28-0.3910.96%
8CP064Ahrefs Referring Pages255,4994,657-0.27-0.3011.46%
9CP002Ahrefs Backlinks255,4994,657-0.27-0.3011.46%
10CP067Ahrefs Text Backlinks255,1584,648-0.27-0.3011.46%
11CPZZZ50Number of Top 50 Shared Factors Used4229-0.26-0.4614.90%
12CPZZZ100Number of Top 100 Shared Factors Used8358-0.25-0.4714.78%
13CP004Ahrefs Dofollow Backlinks136,1673,471-0.24-0.3011.59%
14CPZZZ200Number of Top 200 Shared Factors Used137101-0.24-0.4913.89%
15CP470Keywords in the HTML Tag25,957221-0.23-0.5092.10%
16CPZZZNumber of Factors Used217146-0.23-0.4891.85%
17CPX010Keywords in Div Tags14,775150-0.23-0.4891.21%
18LSI002LSI Words in Sentences3,406697-0.22-0.4596.69%
19CP134Keywords in Body Tag22,110193-0.22-0.5092.23%
20CP127bKeywords in Unique A Tag HREFs18138-0.22-0.4688.92%
21CP475Term Frequency115-0.22-0.4793.12%
22ENT003Entities in H2 Tags417-0.22-0.5175.92%
23CP127Keywords in A Tag HREFs26654-0.21-0.4592.48%
24CP161Keywords in H1-H6 Tags15910-0.21-0.4890.19%
25CP134aSearch Terms in Body Tag21212-0.21-0.4491.34%
26CP465Keywords in P Tags1,04144-0.21-0.4491.46%
27ENT009Entities in Title Tag63-0.21-0.5072.48%
28CP113Search Result URL Matches52-0.21-0.5080.89%
29CP153Keywords in H1 and H2 Tags485-0.21-0.4888.15%
30CP157Keywords in H1, H2, and H3 Tags1228-0.21-0.4690.83%
31CP469Keywords in Sentences12531-0.21-0.4291.72%
32CP129Keywords in A Tags2,24731-0.20-0.4392.74%
33CP470aSearch Terms in the HTML Tag2598-0.20-0.4688.41%
34CP999Search Result Path Matches52-0.20-0.5077.45%
35ENT004Entities in H3 Tags357-0.20-0.4775.41%
36CP005Ahrefs Domain Rating7545-0.20-0.508.41%
37CP488Keywords in pages top 10 most used phrases222-0.20-0.5185.73%
38CP108Search Result Summary Length349166-0.20-0.4686.37%
39CP038Ahrefs Has NoFollow Backlinks11-0.20-0.5510.70%
40CKWD001Clean Keyword Density in the HTML Tag1955-0.20-0.4783.57%
41DD010DomDetailer Majestic Referring Subnets44,07513,999-0.20-0.2325.35%
42CP375Keywords in LI Tags47622-0.20-0.4491.34%
43CP487Keywords in pages top 5 most used phrases101-0.20-0.5187.01%
44DD006DomDetailer Majestic IPs191,02746,937-0.20-0.2225.48%
45DD008DomDetailer Majestic Referring Domains1,572,195266,785-0.20-0.2225.61%
46GD001Google Variation Density3293-0.19-0.4680.13%
47DD015DomDetailer Moz PA7045-0.19-0.4523.95%
48ENT018Entities in Sentences624121-0.19-0.3998.22%
49CP124aKeywords in Absolute URLs44257-0.19-0.4490.19%
50DD005DomDetailer Majestic CF6639-0.19-0.4525.10%
51CP165Keywords in H2 Tags404-0.19-0.4591.97%
52CP070Ahrefs Word Count3,4521,453-0.19-0.459.55%
53CP140Clean Text Kilobytes3112-0.19-0.4083.44%
54CP072Search Result Document Matches52-0.19-0.4870.57%
55CP137Keywords in the Canonical URL52-0.19-0.4982.68%
56CP492bUnabridged Word Count5,2111,886-0.19-0.4087.77%
57CP135Body Tag Size Kilobytes25284-0.19-0.4584.33%
58CP160Leading Keywords in H1-H6 Tags342-0.19-0.4585.99%
59CP156Leading Keywords in H1, H2, and H3 Tags262-0.19-0.4585.73%
60CP019Ahrefs Has DoFollow Backlinks11-0.18-0.5211.08%
61CP159aSearch Terms in H1-H6 Tags121-0.18-0.4388.54%
62CP465cKeywords in script Tags6,12052-0.18-0.4392.61%
63CP458Page Size Kilobytes325149-0.18-0.4783.06%
64CP109Search Result Summary Text Matches233-0.18-0.4983.18%
65CP486Keywords in pages top 3 most used phrases61-0.18-0.5082.93%
66LSI001LSI Words in Title Tag146-0.18-0.4490.32%
67CPXX888Number of HTML Tags3,267845-0.18-0.4379.24%
68CP492Word Count4,2611,471-0.18-0.3885.10%
69GD004Google Density Exact Matches282-0.18-0.4068.54%
70ENT002Entities in H1 Tags62-0.18-0.4365.61%
71LSI006LSI Words in H2 Tags9619-0.18-0.4493.25%
72DD013DomDetailer Moz DA8545-0.18-0.4123.57%
73CP146Keywords in the First 100 Words1958-0.18-0.4579.75%
74DD012DomDetailer Majestic TF6030-0.18-0.4024.46%
75CP045Ahrefs Has Text Backlinks11-0.17-0.5010.57%
76CPJLD131Has JSON-LD LegalService10-0.17-0.513.69%
77CP471Keywords in Span Tags39711-0.17-0.3987.52%
78DD007DomDetailer Majestic Links173,742,59818,350,853-0.17-0.1925.48%
79CP017Ahrefs Has Backlinks11-0.17-0.5010.45%
80ENT001Entities in HTML Tag3,831378-0.17-0.3693.50%
81CP483aSearch Terms in the Title Tag10-0.17-0.4481.53%
82CP097Search Result Link Text Matches82-0.17-0.4474.90%
83CP071Search Result Display URL Matches82-0.17-0.4474.90%
84CP484Leading Keywords in Title Tag10-0.17-0.4873.25%
85CP468Number of Sentences18059-0.17-0.3784.20%
86CPXR24Number of P Tags11940-0.17-0.3883.44%
87CP425Number of HTTPS Links321136-0.17-0.3780.00%
88CPX003Keywords in Main Tags8,69080-0.17-0.4785.73%
89CP431Number of Internal Links319121-0.17-0.3778.98%
90LSI003LSI Words in Meta Description Tag2810-0.17-0.4285.10%
91CP410Number of DoFollow Links315135-0.17-0.3778.09%
92ENT008Entities in Meta Description Tag113-0.17-0.4566.24%
93CP481Keywords in Title Tag112-0.17-0.4174.01%
94CP435Number of Links326141-0.17-0.3779.24%
95CP381Keywords in Meta Descriptions92-0.16-0.4479.62%
96CP032Ahrefs Has Image Backlinks10-0.16-0.4610.32%
97CP150aSearch Terms in H1 Tags10-0.16-0.4081.91%
98CP169Keywords in H3 Tags743-0.16-0.3989.55%
99CP048Ahrefs Image Backlinks115,4741,603-0.16-0.2910.57%
100DD014DomDetailer Moz Links79,976,55112,797,961-0.16-0.2225.48%
101CP057Ahrefs Page Size59,72132,571-0.16-0.359.17%
102GD003Google Density Variations5,54556-0.16-0.4074.52%
103DD016DomDetailer Moz Rank85-0.16-0.4023.82%
104CPXR003Number of Heading Tags7021-0.16-0.4086.37%
105CP164Leading Keywords in H2 Tags91-0.16-0.4385.22%
106CP050Ahrefs Internal Links737105-0.16-0.2911.21%
107LSI007LSI Words in H3 Tags7218-0.16-0.3891.08%
108CP151Leading Keywords in H1 Tags10-0.16-0.4474.52%
109QS004Number of Questions In Headings71-0.16-0.3728.92%
110CP476TF/IDF11-0.16-0.4578.60%
111CP128Keywords in Alt Attributes1158-0.16-0.3587.26%
112LSI005LSI Words in H1 Tags135-0.16-0.3686.11%
113CPXR018Keywords in Nav Tags3,28228-0.16-0.3887.39%
114DD002DomDetailer Facebook Shares9,481,683-4,314,423-0.16-0.2325.73%
115CPJLD179Has JSON-LD NutritionInformation10-0.16-0.403.82%
116CP469aSearch Terms in Sentences432-0.15-0.4087.90%
117CP374Keywords in the last 100 words1945-0.15-0.3881.66%
118CP007Ahrefs External Links7721-0.15-0.2410.45%
119CP052Ahrefs Linked Root Domains137-0.15-0.3510.83%
120CP358Inline Javascript Kilobytes11231-0.15-0.3783.82%
121ENT005Entities in H4 Tags133-0.15-0.4270.06%
122CP125Keywords making whole A Tags51-0.15-0.3883.18%
123CPX013Keywords in Footer Tags537-0.15-0.3779.49%
124CP034Ahrefs Has Internal Links11-0.15-0.459.17%
125ENT010Title Tag Has Entities11-0.15-0.4155.41%
126CPXR005Number of H2 Tags216-0.15-0.3786.62%
127QS003Number of Questions175-0.15-0.3682.93%
128ENT014Has Entities in H3 Tags11-0.15-0.4563.57%
129CP036Ahrefs Has Linked Root Domains11-0.15-0.449.30%
130CP152Keywords in H1 Tags81-0.15-0.3677.45%
131CP150a2Search Terms in H2 Tags60-0.14-0.4087.90%
132CP426Number of Images10327-0.14-0.3675.03%
133CP376Keywords making whole LI Tags51-0.14-0.3780.25%
134CP391Number of Absolute URLs489147-0.14-0.3481.91%
135CP355Keywords in ID Attributes5322-0.14-0.3983.06%
136CPXR006Number of H3 Tags228-0.14-0.3584.33%
137CPJLDxSANumber Of JSON-LD Types6410-0.14-0.3879.87%
138ENT013Has Entities in H2 Tags11-0.14-0.4467.26%
139CP056Ahrefs Pages52-0.14-0.319.81%
140CP485Keywords in pages most used phrase20-0.14-0.4375.29%
141CPJLD234Has JSON-LD SelfStorage10-0.14-0.261.66%
142CP413Number of External Links8120-0.14-0.3280.13%
143DD011DomDetailer Majestic Referring .gov Links17,156,5572,179,863-0.14-0.1723.06%
144CP049Ahrefs Images6817-0.14-0.339.17%
145PAGE009Number of Prices11833-0.14-0.3411.97%
146CP383Keywords in Meta OpenGraph Description122-0.14-0.3878.47%
147CP472Keywords making whole Span Tags51-0.14-0.3582.55%
148CP168Leading Keywords in H3 Tags161-0.14-0.3678.98%
149CP473Keywords in Strong Tags1103-0.14-0.3481.53%
150CP177Keywords in H4-H6 Tags372-0.14-0.3780.00%
151CP477Keywords in Title Attributes1748-0.14-0.3582.42%
152CP033Ahrefs Has Images11-0.14-0.428.15%
153CP022Ahrefs Has External Links11-0.14-0.419.81%
154CP427Number of Images with Alt Text6317-0.14-0.3378.22%
155ENT012Has Entities in H1 Tags11-0.14-0.4160.51%
156CP126aSearch Terms in A Tags872-0.13-0.3587.64%
157CP385Keywords in Meta OpenGraph Content111-0.13-0.3874.78%
158CP409Number of DoFollow External Links6816-0.13-0.2980.25%
159CP353Head Size Kilobytes11743-0.13-0.3678.60%
160QS012Headings Has Question10-0.13-0.4076.31%
161CP139Keywords in Class Attributes4,91412-0.13-0.3375.16%
162CP467Keywords in Section Tags9220-0.13-0.3781.02%
163CP173Keywords in H4 Tags261-0.13-0.3682.68%
164CPXR011Keywords in Button Tags2551-0.13-0.3776.31%
165QS006Number of Questions In H2 Tags41-0.13-0.3278.09%
166CP357Inline CSS Kilobytes7530-0.13-0.3778.22%
167CP099Search Result Number of Dirs in Path32-0.13-0.3561.53%
168CPJLD011Has JSON-LD Answer10-0.13-0.4063.69%
169CPJLD217Has JSON-LD Question10-0.13-0.3963.57%
170QS007Number of Questions In H3 Tags31-0.13-0.3479.24%
171LSI008LSI Words in H4 Tags608-0.13-0.3284.84%
172CP154Keywords making whole H1, H2, and H3 Tags10-0.13-0.3775.16%
173CP158Keywords making whole H1-H6 Tags40-0.13-0.3775.16%
174ENT011Meta Description Tag Has Entities11-0.13-0.3956.31%
175CP142Keywords in Em Tags101-0.13-0.3575.67%
176CP133Keywords in B Tags232-0.13-0.3371.34%
177CP451Number of US Phone Numbers2248-0.13-0.2772.61%
178CP104bSearch Result Publish Date2,014,085,5931,966,351,704-0.13-0.3351.59%
179CP381aSearch Terms in Meta Descriptions20-0.12-0.3883.69%
180CP465zKeywords in Form Tags51-0.12-0.3770.06%
181CP377Load Time Milliseconds45,8552,191-0.12-0.2667.77%
182CP114Search Result Uses HTTPS11-0.12-0.3862.17%
183CPJLD116Has JSON-LD HowToStep10-0.12-0.388.92%
184CP130Keywords in Article Tags83028-0.12-0.3782.68%
185CP347Has US Phone Number11-0.12-0.3957.58%
186PAGE010Number of Schema Products131-0.12-0.388.66%
187CP006Ahrefs Edu Backlinks15,003803-0.12-0.337.13%
188CP060Ahrefs Redirects2347-0.12-0.298.92%
189CP479Title Has Sales Words10-0.12-0.3673.76%
190CP149Keywords making whole H1 Tags10-0.12-0.3771.85%
191CPJLD105Has JSON-LD HomeAndConstructionBusiness10-0.12-0.346.62%
192CPXR007Number of H4 Tags254-0.12-0.3176.69%
193CP479iiTitle Has Sentiment Words10-0.12-0.3674.01%
194CPXR015Keywords in Figure Tags1879-0.12-0.3476.18%
195CP313Has Privacy Policy11-0.12-0.3773.12%
196CP380Meta Description Length462126-0.12-0.3268.54%
197CP481bWord Count in Meta Description Tag7921-0.12-0.3367.01%
198CPJLD189Has JSON-LD Organization10-0.12-0.3865.86%
199CP345Has Terms of Service10-0.12-0.3769.17%
200CP414Number of Facebook Accounts31-0.12-0.3270.83%


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