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Top SEO Factors - 2022-10-12      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-10-12 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	ENT000a	Number of Distinct Entities Used	77	27	-0.29	-0.61	69.65%
2	CPZZZ100	Number of Top 100 Shared Factors Used	52	18	-0.29	-0.53	91.94%
3	CPZZZ200	Number of Top 200 Shared Factors Used	88	38	-0.28	-0.53	92.72%
4	LSI000	Number of Unique LSI Words Used	1,233	283	-0.28	-0.60	33.09%
5	CPZZZ	Number of Factors Used	333	152	-0.26	-0.54	91.43%
6	CPZZZ50	Number of Top 50 Shared Factors Used	27	5	-0.25	-0.48	81.19%
7	CP470	Variations in HTML Tags	55,831	241	-0.24	-0.53	95.52%
8	CP134	Variations in Body Tags	55,831	231	-0.24	-0.52	94.57%
9	VAR000	Number of Unique Variations Used	34	7	-0.23	-0.53	35.89%
10	CPX010	Variations in Div Tags	19,393	124	-0.23	-0.50	93.62%
11	CP161	Variations in H1-H6 Tags	274	8	-0.22	-0.50	92.89%
12	CP129	Variations in A Tags	2,300	26	-0.21	-0.48	91.99%
13	CP157	Variations in H1, H2, and H3 Tags	207	7	-0.21	-0.50	92.89%
14	CP465	Variations in P Tags	1,284	32	-0.21	-0.49	92.33%
15	ENT003	Entities in H2 Tags	36	6	-0.21	-0.49	68.09%
16	DI005	Variation Position Variance	11,703	2,179	-0.21	-0.45	51.96%
17	CP375	Variations in LI Tags	682	18	-0.21	-0.47	92.11%
18	CP475	Term Frequency	6	3	-0.21	-0.48	91.27%
19	DI004	Average Variation Position	19,353	4,587	-0.20	-0.45	51.85%
20	CP492b	Unabridged Word Count	15,209	1,848	-0.20	-0.44	90.93%
21	CP140	Clean Text Kilobytes	86	11	-0.20	-0.44	90.37%
22	CP469	Variations in Sentences	3,133	30	-0.20	-0.45	90.82%
23	ENT004	Entities in H3 Tags	27	5	-0.20	-0.49	68.70%
24	DI001	Average Exact Match Position	18,280	2,393	-0.20	-0.48	42.95%
25	CP492	Word Count	4,509	1,371	-0.20	-0.43	89.47%
26	CP153	Variations in H1 and H2 Tags	114	4	-0.20	-0.47	90.26%
27	CPXX888	Number of HTML Tags	2,741	959	-0.20	-0.46	88.97%
28	ENT009	Entities in Title Tag	7	2	-0.20	-0.47	63.89%
29	DI002	Exact Match Position Variance	12,114	987	-0.20	-0.47	40.65%
30	CP127b	Variations in Distinct A Tag HREF Attributes	824	30	-0.19	-0.42	92.27%
31	CP127	Variations in A Tag HREF Attributes	1,408	45	-0.19	-0.42	91.88%
32	CP097	Variations in Search Result Link Text	15	1	-0.19	-0.46	74.24%
33	CP071	Variations in Search Result Display URL	15	1	-0.19	-0.46	74.24%
34	CP165	Variations in H2 Tags	98	3	-0.19	-0.46	90.65%
35	CP128	Variations in ALT Attributes	378	8	-0.19	-0.44	88.41%
36	CP470a	Exact Matches in the HTML Tag	470	19	-0.18	-0.42	87.96%
37	CP468	Number of Sentences	672	75	-0.18	-0.40	87.57%
38	CP465c	Variations in Script Tags	11,547	56	-0.18	-0.43	90.48%
39	CP458	Page Size Kilobytes	618	181	-0.18	-0.41	85.55%
40	CKWD001	Clean Keyword Density in the HTML Tag	195	4	-0.18	-0.43	80.46%
41	ENT018	Entities in Sentences	595	87	-0.18	-0.38	96.58%
42	CP160	Leading Variations in H1-H6 Tags	26	2	-0.18	-0.43	89.87%
43	CP425	Number of HTTPS Links	563	152	-0.18	-0.40	85.16%
44	CP156	Leading Variations in H1, H2, and H3 Tags	18	1	-0.17	-0.43	89.31%
45	CPXR003	Number of Heading Tags	104	21	-0.17	-0.42	90.48%
46	LSI002	LSI Words in Sentences	4,713	567	-0.17	-0.37	96.30%
47	CP488	Keywords in pages top 10 most used phrases	5	1	-0.17	-0.44	52.07%
48	CPJL001	Has JSON-LD Schema Markup	1	1	-0.17	-0.43	32.75%
49	DI003	Exact Match Clustering Score	55	17	-0.17	-0.45	37.91%
50	GD001	Variation Density in Top 30KB	351	3	-0.17	-0.43	82.08%
51	CPXR24	Number of P Tags	173	37	-0.17	-0.41	87.57%
52	CP435	Number of Links	565	156	-0.17	-0.39	85.83%
53	CP999	Variations in Search Result URL Path	10	1	-0.17	-0.42	73.68%
54	CP426	Number of Images	102	29	-0.17	-0.38	86.84%
55	CP431	Number of Internal Links	539	138	-0.17	-0.39	85.33%
56	CP471	Variations in Span Tags	690	10	-0.17	-0.41	90.59%
57	ENT001	Entities in the HTML Tag	1,255	192	-0.17	-0.37	96.14%
58	CP410	Number of DoFollow Links	539	150	-0.17	-0.39	85.72%
59	CP427	Number of Images with ALT Text	89	20	-0.17	-0.39	87.51%
60	CP481	Variations in the Title Tag	17	1	-0.17	-0.42	76.60%
61	CP169	Variations in H3 Tags	45	3	-0.17	-0.42	90.43%
62	CP487	Keywords in pages top 5 most used phrases	3	1	-0.16	-0.44	51.68%
63	CPXR018	Variations in Nav Tags	3,232	21	-0.16	-0.40	87.96%
64	CP377	Load Time Milliseconds	71,405	2,586	-0.16	-0.35	74.69%
65	CP476	TF/IDF	1	1	-0.16	-0.45	81.97%
66	CPX003	Variations in Main Tags	4,192	54	-0.16	-0.45	85.33%
67	CP072	Variations in Search Result Document File Name	9	1	-0.16	-0.43	65.45%
68	CPXR005	Number of H2 Tags	20	6	-0.16	-0.39	88.30%
69	DI006	Variation Clustering Score	55	38	-0.16	-0.42	46.30%
70	QS003	Number of Questions	111	7	-0.16	-0.34	85.44%
71	ENT002	Entities in H1 Tags	9	2	-0.16	-0.40	60.81%
72	QS004	Number of Questions In Headings	7	1	-0.16	-0.38	34.55%
73	CP113	Variations in Search Result URL	19	1	-0.16	-0.41	73.80%
74	CP137	Variations in the Canonical URL	46	1	-0.16	-0.41	79.12%
75	CP159a	Exact Matches in H1-H6 Tags	12	1	-0.16	-0.39	87.23%
76	CP152	Variations in H1 Tags	10	1	-0.16	-0.40	79.17%
77	CPXR006	Number of H3 Tags	48	8	-0.16	-0.40	87.07%
78	CP146	Variations in First 100 Words	160	7	-0.16	-0.40	74.86%
79	ENT008	Entities in Meta Description Tag	8	3	-0.16	-0.42	60.47%
80	CP124a	Variations in Absolute URLs	5,675	53	-0.16	-0.37	88.19%
81	CP391	Number of Absolute URLs	1,928	187	-0.16	-0.37	82.98%
82	CP381	Variations in Meta Description	43	2	-0.15	-0.40	81.52%
83	ENT013	Has Entities in H2 Tags	1	1	-0.15	-0.45	62.65%
84	CP358	Inline JavaScript Kilobytes	283	43	-0.15	-0.32	81.97%
85	GD004	Exact Matches in Top 30KB	37	3	-0.15	-0.38	69.48%
86	ENT005	Entities in H4 Tags	19	2	-0.15	-0.41	64.28%
87	CP429	Number of Includes	42	14	-0.15	-0.33	60.36%
88	CPJLDxSA	Number Of JSON-LD Types	172	10	-0.15	-0.38	81.63%
89	CP484	Leading Variations in Title Tag	1	0	-0.15	-0.43	76.99%
90	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.44	60.86%
91	SCHanswer	Uses Schema answer	1	0	-0.15	-0.44	29.56%
92	GD003	Variation Count in Top 30KB	3,601	32	-0.15	-0.35	78.89%
93	JLDAnswer	Uses JSON-LD Answer	1	0	-0.15	-0.43	28.16%
94	DD006	DomDetailer Majestic IPs	317,600	40,679	-0.15	-0.18	43.90%
95	SCHquestion	Uses Schema question	1	0	-0.15	-0.43	29.73%
96	DD010	DomDetailer Majestic Referring Subnets	75,798	11,327	-0.15	-0.18	43.73%
97	CP415	Number of Facebook Pages	7	2	-0.15	-0.32	73.52%
98	JLDQuestion	Uses JSON-LD Question	1	0	-0.15	-0.43	28.28%
99	DD008	DomDetailer Majestic Referring Domains	2,070,809	249,775	-0.15	-0.18	44.18%
100	CP467	Variations in Section Tags	1,299	17	-0.15	-0.41	86.23%
101	JLDtext	Uses JSON-LD text	1	0	-0.15	-0.43	28.22%
102	CP477	Variations in TITLE Attributes	194	7	-0.14	-0.38	83.82%
103	CP079	Search Result Domain is .com, .net, or .org	1	0	-0.14	-0.42	56.10%
104	DD015	DomDetailer Moz PA	73	33	-0.14	-0.32	41.94%
105	CP151	Leading Variations in H1 Tags	2	0	-0.14	-0.40	78.61%
106	CP413	Number of External Links	92	18	-0.14	-0.32	77.10%
107	CP408	Number of CSS Includes	17	7	-0.14	-0.31	57.33%
108	CP385	Variations in OpenGraph Title	8	1	-0.14	-0.40	68.09%
109	ENT012	Has Entities in H1 Tags	1	1	-0.14	-0.42	57.67%
110	CP486	Keywords in pages top 3 most used phrases	2	1	-0.14	-0.40	51.40%
111	CP164	Leading Variations in H2 Tags	9	1	-0.14	-0.39	85.44%
112	CP383	Variations in OpenGraph Description	26	1	-0.14	-0.38	73.46%
113	SCHfaqpage	Uses Schema faqpage	1	0	-0.14	-0.43	29.06%
114	JLDFAQPage	Uses JSON-LD FAQPage	1	0	-0.14	-0.43	27.44%
115	CP126a	Exact Matches in A Tags	51	3	-0.14	-0.35	86.06%
116	CPX013	Variations in Footer Tags	1,654	7	-0.14	-0.35	83.99%
117	CP473	Variations in Strong Tags	18	2	-0.14	-0.36	82.81%
118	CP469a	Exact Matches in Sentences	58	2	-0.14	-0.34	88.30%
119	CP078	Search Result Domain is .com	1	0	-0.14	-0.41	55.99%
120	DD005	DomDetailer Majestic CF	68	26	-0.14	-0.31	41.77%
121	QS012	Headings Has Question	1	0	-0.14	-0.42	75.53%
122	CP483a	Exact Matches in Title Tag	2	0	-0.14	-0.37	78.56%
123	ENT010	Title Tag Has Entities	1	1	-0.14	-0.39	52.13%
124	QS006	Number of Questions In H2 Tags	3	1	-0.14	-0.36	77.77%
125	CPJLD011	Has JSON-LD Answer	1	0	-0.14	-0.41	37.96%
126	CPJLD217	Has JSON-LD Question	1	0	-0.14	-0.41	37.96%
127	CP125	Variations making whole A Tags	20	1	-0.14	-0.36	80.68%
128	CP430	Number of Instagram Pages	19	1	-0.14	-0.32	75.14%
129	PAGE009	Number of Prices	934	41	-0.14	-0.32	80.74%
130	DD013	DomDetailer Moz DA	88	31	-0.14	-0.30	41.55%
131	CP376	Variations Making Whole LI Tags	5	1	-0.13	-0.37	79.45%
132	JLDname	Uses JSON-LD name	1	1	-0.13	-0.40	28.44%
133	CP409	Number of DoFollow External Links	85	15	-0.13	-0.31	75.36%
134	SCHtext	Uses Schema text	1	0	-0.13	-0.41	29.56%
135	PAGE001	Is Home Page	1	0	-0.13	-0.39	43.56%
136	LSI006	LSI Words in H2 Tags	122	15	-0.13	-0.32	93.73%
137	CP063	Ahrefs Referring IP Addresses	3,051	50	-0.13	-0.20	33.99%
138	CP061	Ahrefs Referring Class C Addresses	1,662	35	-0.13	-0.20	33.99%
139	CP472	Variations Making Whole Span Tags	8	1	-0.13	-0.35	82.53%
140	CP062	Ahrefs Referring Domains	171,001	280	-0.13	-0.20	33.87%
141	CP099	Search Result Number of Dirs in Path	4	2	-0.13	-0.36	63.66%
142	DD012	DomDetailer Majestic TF	63	21	-0.13	-0.30	40.99%
143	CP374	Variations in the last 100 words	186	4	-0.13	-0.35	76.09%
144	PAGE005	Is Pagination Page	1	0	-0.13	-0.39	64.05%
145	CPXR002	Number of HTML Comments	237	31	-0.13	-0.33	80.07%
146	CP224	Has Meta Charset	1	1	-0.13	-0.38	68.09%
147	CP357	Inline CSS Kilobytes	133	37	-0.13	-0.33	79.96%
148	QS007	Number of Questions In H3 Tags	3	1	-0.13	-0.36	78.84%
149	CP418	Number of Forms	21	2	-0.13	-0.34	72.12%
150	CP067	Ahrefs Text Backlinks	324,397	1,073	-0.13	-0.18	33.76%
151	CP440	Number of Nofollow Links	56	6	-0.13	-0.31	78.50%
152	CP054	Ahrefs NoFollow Backlinks	2,073,324	3,372	-0.13	-0.19	34.10%
153	CP451	Number of US Phone Numbers	177	7	-0.13	-0.33	76.09%
154	SCHname	Uses Schema name	1	1	-0.13	-0.39	27.27%
155	CP002	Ahrefs Backlinks	324,434	1,111	-0.13	-0.18	33.87%
156	CP064	Ahrefs Referring Pages	324,434	1,111	-0.13	-0.18	33.87%
157	JLDurl	Uses JSON-LD url	1	0	-0.13	-0.39	27.27%
158	CP414	Number of Facebook Accounts	4	1	-0.13	-0.33	73.01%
159	CP424	Number of HREF Lang Tags	17	2	-0.13	-0.36	77.72%
160	CP460	Percentage of DoFollow Internal Links	94	78	-0.13	-0.33	71.00%
161	DD007	DomDetailer Majestic Links	152,785,441	4,879,730	-0.13	-0.13	41.83%
162	CP158	Variations making whole H1-H6 Tags	3	0	-0.13	-0.35	77.21%
163	CP356	Variations in I Tags	389	6	-0.13	-0.35	79.00%
164	CP148	Flesch Kincaid Reading Grade Level	7	2	-0.13	-0.35	32.42%
165	CP432	Number of JavaScript Includes	38	14	-0.13	-0.33	70.94%
166	CP150a	Exact Matches in H1 Tags	1	0	-0.13	-0.34	79.34%
167	CP449	Number of Twitter Accounts	3	1	-0.13	-0.31	70.21%
168	CP150a2	Exact Matches in H2 Tags	7	0	-0.13	-0.34	86.56%
169	CP130	Variations in Article Tags	191	17	-0.13	-0.37	76.26%
170	CP168	Leading Variations in H3 Tags	5	1	-0.13	-0.35	83.31%
171	CP319	Has Schema Markup	1	1	-0.13	-0.39	71.39%
172	DD016	DomDetailer Moz Rank	9	3	-0.12	-0.30	40.20%
173	JLDinLanguage	Uses JSON-LD inLanguage	1	0	-0.12	-0.39	23.52%
174	PAGE008	Is Store Page	1	0	-0.12	-0.38	68.59%
175	ENT011	Meta Description Tag Has Entities	1	1	-0.12	-0.39	54.20%
176	CP428	Number of Images without ALT Text	69	10	-0.12	-0.30	79.96%
177	DD014	DomDetailer Moz Links	126,980,920	2,022,179	-0.12	-0.14	42.16%
178	CP439	Number of NoFollow External Links	25	3	-0.12	-0.32	77.60%
179	SCHwebsite	Uses Schema website	1	0	-0.12	-0.38	22.79%
180	CPXR007	Number of H4 Tags	29	4	-0.12	-0.32	78.67%
181	CP177	Variations in H4-H6 Tags	67	1	-0.12	-0.34	80.85%
182	CP135	Body Tag Size Kilobytes	261	51	-0.12	-0.27	93.23%
183	CP213	Has FavIcon	1	1	-0.12	-0.38	65.62%
184	LSI001	LSI Words in Title Tag	19	5	-0.12	-0.31	88.13%
185	CP479	Title Has Sales Words	1	0	-0.12	-0.36	66.46%
186	LSI007	LSI Words in H3 Tags	233	15	-0.12	-0.31	93.56%
187	SCHinlanguage	Uses Schema inlanguage	1	0	-0.12	-0.38	23.29%
188	CP154	Variations making whole H1, H2, and H3 Tags	1	0	-0.12	-0.35	76.65%
189	CPJLDxCB	Number Of Claimed Brands	13	1	-0.12	-0.34	71.05%
190	CP444	Number of Social Accounts	7	1	-0.12	-0.31	73.52%
191	CP109	Variations in Search Result Summary	47	2	-0.12	-0.35	60.86%
192	JLDWebSite	Uses JSON-LD WebSite	1	0	-0.12	-0.38	25.14%
193	CP355	Variations in ID Attributes	466	1	-0.12	-0.33	84.27%
194	CP131	Average Words Per Sentence	263	37	-0.12	-0.29	69.43%
195	CP108	Search Result Summary Length	175	145	-0.12	-0.19	58.45%
196	CP173	Variations in H4 Tags	46	1	-0.12	-0.33	80.85%
197	SCHlistitem	Uses Schema listitem	1	0	-0.12	-0.38	26.48%
198	CP479ii	Title Has Sentiment Words	1	0	-0.12	-0.37	66.07%
199	CP445	Number of Social Pages	21	3	-0.12	-0.27	74.19%
200	SCHsearchaction	Uses Schema searchaction	1	0	-0.12	-0.38	22.68%

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