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Top SEO Factors - 2022-10-11      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-10-11 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ100	Number of Top 100 Shared Factors Used	56	18	-0.29	-0.53	92.14%
2	ENT000a	Number of Distinct Entities Used	77	27	-0.29	-0.61	70.76%
3	CPZZZ200	Number of Top 200 Shared Factors Used	93	38	-0.29	-0.54	92.99%
4	LSI000	Number of Unique LSI Words Used	1,233	281	-0.28	-0.61	31.93%
5	CPZZZ	Number of Factors Used	333	150	-0.26	-0.55	91.53%
6	CPZZZ50	Number of Top 50 Shared Factors Used	29	5	-0.26	-0.49	81.43%
7	CP470	Variations in HTML Tags	55,831	240	-0.25	-0.53	95.57%
8	CP134	Variations in Body Tags	55,831	231	-0.24	-0.53	94.61%
9	VAR000	Number of Unique Variations Used	34	7	-0.24	-0.54	34.57%
10	CPX010	Variations in Div Tags	19,393	124	-0.23	-0.51	93.71%
11	CP161	Variations in H1-H6 Tags	274	8	-0.22	-0.50	92.99%
12	CP129	Variations in A Tags	2,300	26	-0.22	-0.48	92.03%
13	CP157	Variations in H1, H2, and H3 Tags	207	7	-0.22	-0.50	92.99%
14	CP465	Variations in P Tags	1,284	32	-0.21	-0.49	92.03%
15	ENT003	Entities in H2 Tags	36	6	-0.21	-0.50	69.42%
16	CP475	Term Frequency	6	3	-0.21	-0.48	91.41%
17	DI005	Variation Position Variance	11,703	2,185	-0.21	-0.45	52.92%
18	CP375	Variations in LI Tags	682	18	-0.21	-0.47	92.26%
19	CP492b	Unabridged Word Count	15,209	1,855	-0.20	-0.44	90.52%
20	DI004	Average Variation Position	19,353	4,610	-0.20	-0.45	52.64%
21	DI001	Average Exact Match Position	18,280	2,415	-0.20	-0.49	44.22%
22	CP469	Variations in Sentences	3,133	29	-0.20	-0.45	90.63%
23	CP140	Clean Text Kilobytes	86	11	-0.20	-0.44	90.01%
24	ENT004	Entities in H3 Tags	27	6	-0.20	-0.49	69.92%
25	CP492	Word Count	4,509	1,373	-0.20	-0.44	88.89%
26	ENT009	Entities in Title Tag	7	2	-0.20	-0.48	64.98%
27	CP153	Variations in H1 and H2 Tags	114	4	-0.20	-0.47	90.29%
28	CPXX888	Number of HTML Tags	2,693	964	-0.20	-0.47	89.11%
29	DI002	Exact Match Position Variance	12,114	994	-0.20	-0.47	41.98%
30	CP127b	Variations in Distinct A Tag HREF Attributes	824	30	-0.19	-0.42	92.54%
31	CP127	Variations in A Tag HREF Attributes	1,408	45	-0.19	-0.42	92.26%
32	CP071	Variations in Search Result Display URL	15	1	-0.19	-0.46	74.64%
33	CP097	Variations in Search Result Link Text	15	1	-0.19	-0.46	74.69%
34	CP128	Variations in ALT Attributes	378	8	-0.19	-0.44	88.66%
35	CP470a	Exact Matches in the HTML Tag	470	19	-0.19	-0.43	88.16%
36	CP165	Variations in H2 Tags	98	3	-0.19	-0.46	90.74%
37	CP458	Page Size Kilobytes	618	182	-0.19	-0.42	85.91%
38	CP465c	Variations in Script Tags	11,547	56	-0.18	-0.44	90.52%
39	CP468	Number of Sentences	672	75	-0.18	-0.40	87.49%
40	CKWD001	Clean Keyword Density in the HTML Tag	195	4	-0.18	-0.43	80.53%
41	ENT018	Entities in Sentences	595	88	-0.18	-0.38	96.46%
42	CP160	Leading Variations in H1-H6 Tags	26	2	-0.18	-0.43	90.07%
43	CP425	Number of HTTPS Links	563	153	-0.18	-0.40	85.47%
44	DI003	Exact Match Clustering Score	55	17	-0.18	-0.46	39.23%
45	CP156	Leading Variations in H1, H2, and H3 Tags	18	1	-0.18	-0.43	89.67%
46	CP488	Keywords in pages top 10 most used phrases	5	1	-0.18	-0.45	53.03%
47	CPXR003	Number of Heading Tags	104	21	-0.18	-0.42	90.40%
48	GD001	Variation Density in Top 30KB	351	3	-0.17	-0.43	81.99%
49	CP426	Number of Images	102	30	-0.17	-0.39	86.98%
50	ENT001	Entities in the HTML Tag	1,365	201	-0.17	-0.37	96.24%
51	CP435	Number of Links	565	157	-0.17	-0.40	85.97%
52	CP999	Variations in Search Result URL Path	10	1	-0.17	-0.43	73.68%
53	CP431	Number of Internal Links	539	139	-0.17	-0.39	85.63%
54	CP471	Variations in Span Tags	690	9	-0.17	-0.42	90.74%
55	CPXR24	Number of P Tags	173	37	-0.17	-0.41	86.87%
56	LSI002	LSI Words in Sentences	4,713	549	-0.17	-0.37	96.30%
57	CP410	Number of DoFollow Links	539	151	-0.17	-0.39	85.86%
58	CPJL001	Has JSON-LD Schema Markup	1	1	-0.17	-0.43	31.48%
59	CP427	Number of Images with ALT Text	89	20	-0.17	-0.39	87.65%
60	CP481	Variations in the Title Tag	17	1	-0.17	-0.42	76.88%
61	CP169	Variations in H3 Tags	45	3	-0.17	-0.42	90.63%
62	CP487	Keywords in pages top 5 most used phrases	3	1	-0.17	-0.44	52.47%
63	CPXR018	Variations in Nav Tags	3,232	21	-0.16	-0.40	88.27%
64	CP476	TF/IDF	1	1	-0.16	-0.45	82.38%
65	CP377	Load Time Milliseconds	71,405	2,598	-0.16	-0.35	74.35%
66	CPXR005	Number of H2 Tags	20	6	-0.16	-0.39	88.44%
67	CP072	Variations in Search Result Document File Name	9	1	-0.16	-0.43	64.98%
68	QS003	Number of Questions	111	7	-0.16	-0.35	85.07%
69	CP137	Variations in the Canonical URL	46	1	-0.16	-0.41	79.35%
70	ENT002	Entities in H1 Tags	9	2	-0.16	-0.40	61.62%
71	CPX003	Variations in Main Tags	4,192	54	-0.16	-0.45	85.35%
72	CP159a	Exact Matches in H1-H6 Tags	12	1	-0.16	-0.39	87.26%
73	DI006	Variation Clustering Score	55	38	-0.16	-0.42	47.59%
74	CP152	Variations in H1 Tags	10	1	-0.16	-0.41	78.90%
75	CP113	Variations in Search Result URL	19	1	-0.16	-0.41	74.24%
76	QS004	Number of Questions In Headings	7	1	-0.16	-0.38	33.73%
77	ENT008	Entities in Meta Description Tag	8	3	-0.16	-0.42	61.28%
78	CP146	Variations in First 100 Words	160	7	-0.16	-0.40	74.64%
79	CPXR006	Number of H3 Tags	48	8	-0.16	-0.40	87.15%
80	CP124a	Variations in Absolute URLs	5,675	53	-0.16	-0.37	88.16%
81	CP391	Number of Absolute URLs	1,928	187	-0.16	-0.37	83.00%
82	ENT013	Has Entities in H2 Tags	1	1	-0.16	-0.45	63.41%
83	CP381	Variations in Meta Description	43	2	-0.15	-0.40	81.26%
84	GD004	Exact Matches in Top 30KB	37	3	-0.15	-0.38	69.42%
85	ENT005	Entities in H4 Tags	19	2	-0.15	-0.42	65.26%
86	CP358	Inline JavaScript Kilobytes	283	43	-0.15	-0.32	82.32%
87	CPJLDxSA	Number Of JSON-LD Types	172	10	-0.15	-0.38	81.14%
88	CP484	Leading Variations in Title Tag	1	0	-0.15	-0.43	77.55%
89	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.45	61.73%
90	SCHanswer	Uses Schema answer	1	0	-0.15	-0.44	28.84%
91	GD003	Variation Count in Top 30KB	3,601	32	-0.15	-0.36	79.41%
92	SCHquestion	Uses Schema question	1	0	-0.15	-0.44	28.90%
93	JLDAnswer	Uses JSON-LD Answer	1	0	-0.15	-0.43	27.44%
94	DD006	DomDetailer Majestic IPs	317,600	40,371	-0.15	-0.18	42.65%
95	CP477	Variations in TITLE Attributes	194	7	-0.15	-0.39	83.95%
96	DD010	DomDetailer Majestic Referring Subnets	75,798	11,294	-0.15	-0.18	42.48%
97	CP429	Number of Includes	42	14	-0.15	-0.32	60.38%
98	JLDQuestion	Uses JSON-LD Question	1	0	-0.15	-0.43	27.55%
99	DD008	DomDetailer Majestic Referring Domains	2,070,809	246,719	-0.15	-0.18	42.93%
100	JLDtext	Uses JSON-LD text	1	0	-0.15	-0.43	27.44%
101	CP467	Variations in Section Tags	1,299	17	-0.15	-0.40	86.48%
102	CP151	Leading Variations in H1 Tags	2	0	-0.15	-0.41	78.73%
103	ENT012	Has Entities in H1 Tags	1	1	-0.14	-0.42	58.64%
104	DD015	DomDetailer Moz PA	73	33	-0.14	-0.32	40.46%
105	CP413	Number of External Links	93	18	-0.14	-0.33	76.71%
106	CP079	Search Result Domain is .com, .net, or .org	1	0	-0.14	-0.42	56.00%
107	CP486	Keywords in pages top 3 most used phrases	2	1	-0.14	-0.40	52.47%
108	CP415	Number of Facebook Pages	7	2	-0.14	-0.31	72.62%
109	CP164	Leading Variations in H2 Tags	9	1	-0.14	-0.39	85.69%
110	CP385	Variations in OpenGraph Title	8	1	-0.14	-0.39	68.13%
111	SCHfaqpage	Uses Schema faqpage	1	0	-0.14	-0.43	28.34%
112	CP126a	Exact Matches in A Tags	51	3	-0.14	-0.35	86.53%
113	CP383	Variations in OpenGraph Description	26	1	-0.14	-0.38	73.29%
114	JLDFAQPage	Uses JSON-LD FAQPage	1	0	-0.14	-0.43	26.71%
115	ENT010	Title Tag Has Entities	1	1	-0.14	-0.40	53.09%
116	CP469a	Exact Matches in Sentences	58	2	-0.14	-0.34	88.22%
117	CPX013	Variations in Footer Tags	1,654	7	-0.14	-0.34	83.61%
118	CP483a	Exact Matches in Title Tag	2	0	-0.14	-0.37	79.07%
119	CP473	Variations in Strong Tags	18	2	-0.14	-0.36	82.10%
120	DD005	DomDetailer Majestic CF	68	26	-0.14	-0.31	40.46%
121	QS012	Headings Has Question	1	0	-0.14	-0.42	74.92%
122	CP408	Number of CSS Includes	17	7	-0.14	-0.30	57.30%
123	CP078	Search Result Domain is .com	1	0	-0.14	-0.41	56.00%
124	QS006	Number of Questions In H2 Tags	3	1	-0.14	-0.36	77.05%
125	PAGE001	Is Home Page	1	0	-0.14	-0.39	43.88%
126	PAGE009	Number of Prices	934	41	-0.14	-0.33	81.37%
127	DD013	DomDetailer Moz DA	88	31	-0.14	-0.30	40.18%
128	SCHtext	Uses Schema text	1	0	-0.14	-0.41	28.90%
129	CPJLD011	Has JSON-LD Answer	1	0	-0.14	-0.41	38.61%
130	CPJLD217	Has JSON-LD Question	1	0	-0.14	-0.41	38.55%
131	JLDname	Uses JSON-LD name	1	0	-0.13	-0.40	27.72%
132	CP409	Number of DoFollow External Links	91	15	-0.13	-0.31	75.03%
133	CP125	Variations making whole A Tags	20	1	-0.13	-0.35	81.31%
134	CP376	Variations Making Whole LI Tags	5	1	-0.13	-0.37	79.74%
135	CP063	Ahrefs Referring IP Addresses	3,051	53	-0.13	-0.20	33.11%
136	CP062	Ahrefs Referring Domains	171,001	291	-0.13	-0.20	33.00%
137	CP061	Ahrefs Referring Class C Addresses	1,662	37	-0.13	-0.20	33.11%
138	CP472	Variations Making Whole Span Tags	10	1	-0.13	-0.35	82.66%
139	CP099	Search Result Number of Dirs in Path	4	2	-0.13	-0.36	64.14%
140	CP430	Number of Instagram Pages	19	1	-0.13	-0.32	74.64%
141	CP374	Variations in the last 100 words	186	4	-0.13	-0.35	75.93%
142	PAGE005	Is Pagination Page	1	0	-0.13	-0.40	64.37%
143	CPXR002	Number of HTML Comments	237	32	-0.13	-0.32	80.08%
144	CP357	Inline CSS Kilobytes	142	37	-0.13	-0.33	80.25%
145	CP224	Has Meta Charset	1	1	-0.13	-0.38	68.57%
146	QS007	Number of Questions In H3 Tags	3	1	-0.13	-0.36	78.68%
147	CP067	Ahrefs Text Backlinks	324,397	1,231	-0.13	-0.18	32.88%
148	DD012	DomDetailer Majestic TF	63	21	-0.13	-0.30	39.73%
149	CP002	Ahrefs Backlinks	324,434	1,252	-0.13	-0.18	33.00%
150	CP064	Ahrefs Referring Pages	324,434	1,252	-0.13	-0.18	33.00%
151	CP440	Number of Nofollow Links	56	6	-0.13	-0.32	77.67%
152	CP054	Ahrefs NoFollow Backlinks	2,073,324	3,582	-0.13	-0.20	33.28%
153	LSI006	LSI Words in H2 Tags	122	15	-0.13	-0.31	93.77%
154	SCHname	Uses Schema name	1	1	-0.13	-0.39	26.71%
155	CP418	Number of Forms	21	2	-0.13	-0.34	72.73%
156	CP451	Number of US Phone Numbers	177	7	-0.13	-0.33	76.43%
157	CP424	Number of HREF Lang Tags	17	2	-0.13	-0.36	77.78%
158	CP356	Variations in I Tags	389	6	-0.13	-0.36	79.69%
159	CP158	Variations making whole H1-H6 Tags	3	0	-0.13	-0.36	77.44%
160	CP148	Flesch Kincaid Reading Grade Level	7	2	-0.13	-0.35	32.15%
161	CP460	Percentage of DoFollow Internal Links	94	78	-0.13	-0.33	71.60%
162	CP135	Body Tag Size Kilobytes	261	52	-0.13	-0.28	93.21%
163	JLDurl	Uses JSON-LD url	1	0	-0.13	-0.38	26.26%
164	CP150a	Exact Matches in H1 Tags	1	0	-0.13	-0.34	79.52%
165	CP150a2	Exact Matches in H2 Tags	7	0	-0.13	-0.34	86.59%
166	CP319	Has Schema Markup	1	1	-0.13	-0.39	71.49%
167	DD007	DomDetailer Majestic Links	152,785,441	4,562,027	-0.13	-0.12	40.68%
168	CP168	Leading Variations in H3 Tags	5	1	-0.13	-0.35	83.22%
169	PAGE008	Is Store Page	1	0	-0.13	-0.39	68.57%
170	CP432	Number of JavaScript Includes	38	14	-0.13	-0.33	71.27%
171	DD016	DomDetailer Moz Rank	9	3	-0.13	-0.30	38.83%
172	CP130	Variations in Article Tags	191	16	-0.13	-0.37	75.59%
173	CP414	Number of Facebook Accounts	4	1	-0.13	-0.33	72.45%
174	CP439	Number of NoFollow External Links	25	3	-0.13	-0.33	76.77%
175	CP428	Number of Images without ALT Text	69	10	-0.13	-0.30	80.13%
176	CP449	Number of Twitter Accounts	3	1	-0.12	-0.31	68.97%
177	JLDinLanguage	Uses JSON-LD inLanguage	1	0	-0.12	-0.38	22.73%
178	SCHwebsite	Uses Schema website	1	0	-0.12	-0.38	22.00%
179	CP177	Variations in H4-H6 Tags	67	1	-0.12	-0.35	80.81%
180	CP154	Variations making whole H1, H2, and H3 Tags	1	0	-0.12	-0.35	77.05%
181	DD014	DomDetailer Moz Links	126,980,920	1,822,684	-0.12	-0.14	40.91%
182	CPXR007	Number of H4 Tags	29	4	-0.12	-0.32	78.56%
183	ENT011	Meta Description Tag Has Entities	1	1	-0.12	-0.38	54.21%
184	CP213	Has FavIcon	1	1	-0.12	-0.38	65.15%
185	SCHinlanguage	Uses Schema inlanguage	1	0	-0.12	-0.38	22.45%
186	CP131	Average Words Per Sentence	263	37	-0.12	-0.29	69.58%
187	CP109	Variations in Search Result Summary	47	2	-0.12	-0.35	61.05%
188	CP479	Title Has Sales Words	1	0	-0.12	-0.36	66.05%
189	SCHlistitem	Uses Schema listitem	1	0	-0.12	-0.38	25.93%
190	CP355	Variations in ID Attributes	466	1	-0.12	-0.33	84.18%
191	CP173	Variations in H4 Tags	46	1	-0.12	-0.34	80.92%
192	JLDWebSite	Uses JSON-LD WebSite	1	0	-0.12	-0.38	24.41%
193	CPJLDxCB	Number Of Claimed Brands	11	1	-0.12	-0.34	69.64%
194	LSI007	LSI Words in H3 Tags	233	15	-0.12	-0.30	93.55%
195	CP004	Ahrefs Dofollow Backlinks	316,430	-2,387	-0.12	-0.18	32.55%
196	CP444	Number of Social Accounts	7	1	-0.12	-0.31	73.18%
197	CP479ii	Title Has Sentiment Words	1	0	-0.12	-0.36	65.38%
198	CP445	Number of Social Pages	21	3	-0.12	-0.27	73.23%
199	LSI001	LSI Words in Title Tag	19	4	-0.12	-0.30	88.50%
200	SCHsearchaction	Uses Schema searchaction	1	0	-0.12	-0.38	21.94%

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