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Top SEO Factors - 2022-08-23      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-08-23 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	45	20	-0.37	-0.60	95.54%
2	CPZZZ100	Number of Top 100 Shared Factors Used	89	44	-0.34	-0.59	95.27%
3	CPZZZ	Number of Factors Used	222	128	-0.32	-0.60	92.34%
4	CPZZZ200	Number of Top 200 Shared Factors Used	155	82	-0.30	-0.57	93.07%
5	ENT000a	Number of Entities Used	80	29	-0.29	-0.61	73.88%
6	CP059	Ahrefs Rank	48	18	-0.28	-0.57	11.46%
7	CP062	Ahrefs Referring Domains	25,170	275	-0.27	-0.41	14.52%
8	CP063	Ahrefs Referring IP Addresses	11,004	177	-0.27	-0.41	14.79%
9	CP061	Ahrefs Referring Class C Addresses	4,304	112	-0.27	-0.42	14.79%
10	CP064	Ahrefs Referring Pages	15,530,595	68,387	-0.26	-0.35	14.46%
11	CP002	Ahrefs Backlinks	15,530,592	68,387	-0.26	-0.35	14.46%
12	CP067	Ahrefs Text Backlinks	11,189,914	52,707	-0.26	-0.35	14.46%
13	CP470	Keywords in the HTML Tag	33,505	226	-0.26	-0.54	95.87%
14	CP054	Ahrefs NoFollow Backlinks	1,497,985	8,017	-0.25	-0.35	14.59%
15	CP134	Keywords in Body Tag	21,791	198	-0.25	-0.53	95.34%
16	CP004	Ahrefs Dofollow Backlinks	9,691,661	44,831	-0.24	-0.35	14.39%
17	ENT009	Entities in Title Tag	7	3	-0.23	-0.53	66.49%
18	CP161	Keywords in H1-H6 Tags	132	8	-0.22	-0.50	92.34%
19	CP157	Keywords in H1, H2, and H3 Tags	93	7	-0.22	-0.51	92.14%
20	CPX010	Keywords in Div Tags	11,532	124	-0.22	-0.50	91.47%
21	CP135	Body Tag Size Kilobytes	336	94	-0.22	-0.48	92.67%
22	DD015	DomDetailer Moz PA	66	48	-0.22	-0.51	26.32%
23	ENT003	Entities in H2 Tags	39	8	-0.22	-0.52	73.02%
24	CP129	Keywords in A Tags	1,255	26	-0.22	-0.47	93.80%
25	ENT004	Entities in H3 Tags	33	7	-0.21	-0.52	72.42%
26	DD010	DomDetailer Majestic Referring Subnets	89,431	18,898	-0.21	-0.32	27.25%
27	DD006	DomDetailer Majestic IPs	288,115	66,711	-0.21	-0.32	27.38%
28	CP153	Keywords in H1 and H2 Tags	55	4	-0.21	-0.49	90.54%
29	DD008	DomDetailer Majestic Referring Domains	1,908,241	388,113	-0.21	-0.31	27.65%
30	CP465	Keywords in P Tags	1,340	35	-0.21	-0.47	92.41%
31	DD013	DomDetailer Moz DA	78	47	-0.21	-0.47	25.65%
32	CP071	Search Result Display URL Matches	12	1	-0.21	-0.49	74.55%
33	CP097	Search Result Link Text Matches	12	1	-0.21	-0.49	74.62%
34	CP005	Ahrefs Domain Rating	89	49	-0.21	-0.49	12.92%
35	DD005	DomDetailer Majestic CF	59	38	-0.21	-0.49	26.52%
36	CP375	Keywords in LI Tags	507	18	-0.20	-0.47	93.20%
37	CP458	Page Size Kilobytes	547	168	-0.20	-0.47	90.74%
38	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.20	-0.52	14.19%
39	CP469	Keywords in Sentences	1,165	27	-0.20	-0.45	90.27%
40	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.20	-0.53	13.86%
41	CP070	Ahrefs Word Count	3,721	1,526	-0.20	-0.47	10.33%
42	CP470a	Search Terms in the HTML Tag	447	17	-0.20	-0.45	87.41%
43	CP465c	Keywords in script Tags	4,848	40	-0.20	-0.47	92.27%
44	DD012	DomDetailer Majestic TF	53	29	-0.20	-0.44	25.85%
45	CP127	Keywords in A Tag HREFs	819	50	-0.20	-0.44	92.01%
46	CPXX888	Number of HTML Tags	2,155	931	-0.20	-0.47	90.07%
47	DD016	DomDetailer Moz Rank	8	5	-0.20	-0.46	25.25%
48	CP127b	Keywords in Unique A Tag HREFs	542	34	-0.20	-0.44	92.21%
49	CP481	Keywords in Title Tag	13	1	-0.19	-0.46	74.28%
50	CKWD001	Clean Keyword Density in the HTML Tag	187	4	-0.19	-0.45	77.68%
51	CP134a	Search Terms in Body Tag	363	18	-0.19	-0.43	91.14%
52	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.51	14.59%
53	CP475	Term Frequency	6	3	-0.19	-0.44	91.01%
54	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.51	14.59%
55	CP999	Search Result Path Matches	8	1	-0.19	-0.45	74.75%
56	CP050	Ahrefs Internal Links	545	162	-0.19	-0.41	14.92%
57	CP165	Keywords in H2 Tags	44	3	-0.19	-0.45	91.87%
58	CP072	Search Result Document Matches	8	1	-0.19	-0.46	62.82%
59	CP128	Keywords in Alt Attributes	70	7	-0.19	-0.43	89.94%
60	CP160	Leading Keywords in H1-H6 Tags	14	2	-0.18	-0.43	87.94%
61	CP492b	Unabridged Word Count	5,994	1,895	-0.18	-0.41	86.54%
62	CP140	Clean Text Kilobytes	35	12	-0.18	-0.41	86.08%
63	DD007	DomDetailer Majestic Links	208,723,577	363,508	-0.18	-0.19	26.05%
64	CP488	Keywords in pages top 10 most used phrases	18	2	-0.18	-0.46	81.75%
65	CP156	Leading Keywords in H1, H2, and H3 Tags	10	1	-0.18	-0.44	87.54%
66	DD002	DomDetailer Facebook Shares	8,812,702	-7,858,451	-0.18	-0.28	27.05%
67	DD014	DomDetailer Moz Links	61,664,681	2,926,238	-0.18	-0.26	26.52%
68	ENT002	Entities in H1 Tags	5	2	-0.18	-0.43	62.56%
69	CP492	Word Count	4,897	1,544	-0.18	-0.40	86.28%
70	ENT001	Entities in HTML Tag	1,763	355	-0.18	-0.40	98.07%
71	ENT018	Entities in Sentences	482	109	-0.18	-0.39	97.93%
72	CP468	Number of Sentences	271	67	-0.18	-0.39	87.28%
73	ENT010	Title Tag Has Entities	1	1	-0.18	-0.46	51.03%
74	CP137	Keywords in the Canonical URL	46	1	-0.18	-0.43	80.81%
75	GD001	Google Variation Density	301	2	-0.18	-0.44	81.15%
76	CP425	Number of HTTPS Links	481	154	-0.17	-0.40	85.54%
77	CP487	Keywords in pages top 5 most used phrases	9	1	-0.17	-0.46	80.48%
78	CP471	Keywords in Span Tags	439	9	-0.17	-0.41	90.87%
79	CP113	Search Result URL Matches	18	1	-0.17	-0.43	75.28%
80	CP056	Ahrefs Pages	8	2	-0.17	-0.37	13.39%
81	ENT008	Entities in Meta Description Tag	9	3	-0.17	-0.44	62.96%
82	CP152	Keywords in H1 Tags	11	1	-0.17	-0.41	76.75%
83	CPXR003	Number of Heading Tags	57	21	-0.17	-0.41	89.21%
84	GD004	Google Density Exact Matches	66	3	-0.17	-0.42	65.89%
85	CPXR24	Number of P Tags	152	40	-0.17	-0.41	85.08%
86	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.17	-0.57	1.93%
87	CP048	Ahrefs Image Backlinks	2,277,429	12,861	-0.17	-0.34	12.99%
88	CP435	Number of Links	489	159	-0.17	-0.40	85.88%
89	CP049	Ahrefs Images	55	19	-0.17	-0.39	9.59%
90	CP410	Number of DoFollow Links	472	153	-0.17	-0.40	84.88%
91	CP007	Ahrefs External Links	254	30	-0.17	-0.34	14.79%
92	CP381	Keywords in Meta Descriptions	40	2	-0.17	-0.42	78.41%
93	CP159a	Search Terms in H1-H6 Tags	14	1	-0.17	-0.41	89.01%
94	CP431	Number of Internal Links	480	139	-0.17	-0.39	86.28%
95	CP169	Keywords in H3 Tags	38	3	-0.17	-0.42	90.07%
96	CP358	Inline Javascript Kilobytes	200	37	-0.17	-0.37	84.54%
97	CPX003	Keywords in Main Tags	2,271	54	-0.16	-0.45	87.14%
98	ENT013	Has Entities in H2 Tags	1	1	-0.16	-0.47	63.89%
99	CPXR018	Keywords in Nav Tags	2,398	21	-0.16	-0.40	87.48%
100	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.46	57.50%
101	DD011	DomDetailer Majestic Referring .gov Links	26,029,265	4,862,198	-0.16	-0.30	25.38%
102	CP032	Ahrefs Has Image Backlinks	1	0	-0.16	-0.44	11.93%
103	CP124a	Keywords in Absolute URLs	1,392	48	-0.16	-0.39	89.27%
104	CP484	Leading Keywords in Title Tag	1	0	-0.16	-0.45	76.02%
105	CP427	Number of Images with Alt Text	93	19	-0.16	-0.38	86.74%
106	CP426	Number of Images	99	29	-0.16	-0.37	86.48%
107	ENT005	Entities in H4 Tags	16	2	-0.16	-0.44	67.95%
108	CPXR005	Number of H2 Tags	18	7	-0.16	-0.40	88.21%
109	CP052	Ahrefs Linked Root Domains	31	8	-0.16	-0.39	14.39%
110	CP151	Leading Keywords in H1 Tags	1	0	-0.16	-0.43	77.15%
111	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.46	62.43%
112	CP385	Keywords in Meta OpenGraph Content	11	1	-0.16	-0.42	69.75%
113	CP057	Ahrefs Page Size	89,701	31,465	-0.16	-0.34	9.93%
114	CP483a	Search Terms in the Title Tag	2	0	-0.16	-0.40	77.81%
115	CPXR006	Number of H3 Tags	26	8	-0.15	-0.38	86.68%
116	CPJLDxSA	Number Of JSON-LD Types	74	9	-0.15	-0.40	81.35%
117	CP486	Keywords in pages top 3 most used phrases	5	1	-0.15	-0.42	82.01%
118	QS003	Number of Questions	78	6	-0.15	-0.34	81.48%
119	CP383	Keywords in Meta OpenGraph Description	149	2	-0.15	-0.39	73.28%
120	CP469a	Search Terms in Sentences	34	2	-0.15	-0.36	89.14%
121	CPX013	Keywords in Footer Tags	1,978	8	-0.15	-0.36	82.15%
122	CP467	Keywords in Section Tags	625	16	-0.15	-0.41	86.81%
123	GD003	Google Density Variations	4,577	36	-0.15	-0.36	73.88%
124	CP476	TF/IDF	1	1	-0.15	-0.43	78.15%
125	CP413	Number of External Links	62	19	-0.15	-0.34	77.75%
126	QS004	Number of Questions In Headings	7	1	-0.15	-0.36	33.84%
127	CP146	Keywords in the First 100 Words	179	6	-0.15	-0.38	72.49%
128	CP391	Number of Absolute URLs	428	155	-0.15	-0.37	83.01%
129	CP006	Ahrefs Edu Backlinks	97,515	700	-0.15	-0.34	10.59%
130	CP022	Ahrefs Has External Links	1	1	-0.15	-0.42	11.99%
131	LSI002	LSI Words in Sentences	5,144	596	-0.15	-0.32	97.87%
132	CP477	Keywords in Title Attributes	75	7	-0.14	-0.37	84.01%
133	CP021	Ahrefs Has EDU Backlinks	1	0	-0.14	-0.40	9.53%
134	PAGE009	Number of Prices	317	40	-0.14	-0.33	80.68%
135	CP036	Ahrefs Has Linked Root Domains	1	1	-0.14	-0.42	11.79%
136	CP158	Keywords making whole H1-H6 Tags	2	0	-0.14	-0.40	77.02%
137	CP164	Leading Keywords in H2 Tags	5	1	-0.14	-0.38	85.54%
138	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.41	11.99%
139	CP125	Keywords making whole A Tags	16	1	-0.14	-0.37	80.55%
140	CP353	Head Size Kilobytes	139	47	-0.14	-0.34	77.95%
141	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.14	-0.39	75.42%
142	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.43	54.30%
143	CP313	Has Privacy Policy	1	1	-0.14	-0.41	78.88%
144	CP150a	Search Terms in H1 Tags	2	0	-0.14	-0.36	79.01%
145	CP479	Title Has Sales Words	1	0	-0.14	-0.40	65.96%
146	CP357	Inline CSS Kilobytes	129	35	-0.14	-0.37	80.88%
147	CP409	Number of DoFollow External Links	49	16	-0.14	-0.32	75.68%
148	QS012	Headings Has Question	1	0	-0.14	-0.41	74.88%
149	QS006	Number of Questions In H2 Tags	5	1	-0.14	-0.35	77.35%
150	CP377	Load Time Milliseconds	638,081	3,578	-0.14	-0.30	64.96%
151	CP479ii	Title Has Sentiment Words	1	0	-0.14	-0.40	65.36%
152	CP126a	Search Terms in A Tags	84	3	-0.14	-0.33	87.08%
153	CP473	Keywords in Strong Tags	50	2	-0.14	-0.36	82.15%
154	CP376	Keywords making whole LI Tags	7	1	-0.14	-0.37	81.81%
155	DD001	DomDetailer Facebook Comments	340	75	-0.13	-0.33	24.18%
156	CP150a2	Search Terms in H2 Tags	7	1	-0.13	-0.36	87.67%
157	CP356	Keywords in I Tags	115	6	-0.13	-0.37	80.81%
158	CP213	Has FavIcon	1	1	-0.13	-0.39	64.76%
159	CPJLD011	Has JSON-LD Answer	1	0	-0.13	-0.41	63.82%
160	CPJLD217	Has JSON-LD Question	1	0	-0.13	-0.41	64.02%
161	CP374	Keywords in the last 100 words	182	3	-0.13	-0.35	76.35%
162	CP472	Keywords making whole Span Tags	18	1	-0.13	-0.35	84.68%
163	CP130	Keywords in Article Tags	724	19	-0.13	-0.39	76.68%
164	CP345	Has Terms of Service	1	0	-0.13	-0.40	71.42%
165	CPXR002	Number of HTML Comments	293	31	-0.13	-0.34	76.75%
166	CP033	Ahrefs Has Images	1	1	-0.13	-0.38	7.86%
167	CPXR007	Number of H4 Tags	26	4	-0.13	-0.34	79.41%
168	CP432	Number of JavaScript Includes	28	14	-0.13	-0.33	72.02%
169	QS007	Number of Questions In H3 Tags	4	1	-0.13	-0.36	78.21%
170	CP060	Ahrefs Redirects	165,818	714	-0.13	-0.32	12.52%
171	CP444	Number of Social Accounts	6	1	-0.13	-0.33	69.49%
172	PAGE010	Number of Schema Products	9	0	-0.13	-0.41	41.51%
173	LSI001	LSI Words in Title Tag	15	4	-0.13	-0.29	92.27%
174	ENT015	Has Entities in H4 Tags	1	0	-0.13	-0.40	57.23%
175	CP440	Number of NoFollow Links	27	6	-0.13	-0.31	78.41%
176	CP451	Number of US Phone Numbers	60	6	-0.13	-0.31	76.08%
177	CP149	Keywords making whole H1 Tags	1	0	-0.13	-0.37	72.22%
178	CP204	Has Canonical URL	1	1	-0.13	-0.39	66.09%
179	CP418	Number of Forms	14	2	-0.12	-0.34	72.82%
180	CP099	Search Result Number of Dirs in Path	3	2	-0.12	-0.34	59.56%
181	CP109	Search Result Summary Text Matches	44	2	-0.12	-0.37	53.43%
182	CP003	Ahrefs Canonical Backlinks	540	4	-0.12	-0.36	10.19%
183	CPJLD209	Has JSON-LD Product	1	0	-0.12	-0.39	47.44%
184	CP381a	Search Terms in Meta Descriptions	2	0	-0.12	-0.33	82.94%
185	CP168	Leading Keywords in H3 Tags	5	0	-0.12	-0.35	82.81%
186	PAGE004	Is Purchase Page	1	1	-0.12	-0.39	69.02%
187	CP114	Search Result Uses HTTPS	1	1	-0.12	-0.37	57.56%
188	CP355	Keywords in ID Attributes	194	1	-0.12	-0.35	84.88%
189	CP207	Has Contact Page	1	1	-0.12	-0.37	62.96%
190	CP481b	Word Count in Meta Description Tag	84	21	-0.12	-0.30	68.22%
191	CP177	Keywords in H4-H6 Tags	39	1	-0.12	-0.34	79.21%
192	CP319	Has Schema Markup	1	1	-0.12	-0.38	69.55%
193	CP080	Search Result Has Exact Match Domain	1	0	-0.12	-0.36	8.93%
194	CP430	Number of Instagram Pages	7	1	-0.12	-0.31	75.22%
195	CP464	Percentage of NoFollow Links	14	4	-0.12	-0.30	70.35%
196	CPJLD182	Has JSON-LD Offer	1	0	-0.12	-0.39	47.63%
197	CP439	Number of NoFollow Externa Links	20	3	-0.12	-0.31	78.35%
198	CP460	Percentage of DoFollow Internal Links	95	80	-0.12	-0.32	69.35%
199	CP445	Number of Social Pages	11	3	-0.12	-0.28	69.95%
200	CP415	Number of FaceBook Pages	5	2	-0.12	-0.28	68.49%

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