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Top SEO Factors - 2022-08-22      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-08-22 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	45	20	-0.37	-0.60	95.50%
2	CPZZZ100	Number of Top 100 Shared Factors Used	89	44	-0.35	-0.59	95.44%
3	CPZZZ	Number of Factors Used	222	127	-0.32	-0.61	92.44%
4	CPZZZ200	Number of Top 200 Shared Factors Used	155	81	-0.30	-0.57	93.12%
5	ENT000a	Number of Entities Used	80	29	-0.29	-0.61	73.91%
6	CP059	Ahrefs Rank	47	17	-0.28	-0.57	10.90%
7	CP062	Ahrefs Referring Domains	3,941	166	-0.27	-0.40	14.37%
8	CP063	Ahrefs Referring IP Addresses	2,429	121	-0.26	-0.40	14.65%
9	CP061	Ahrefs Referring Class C Addresses	1,408	86	-0.26	-0.40	14.65%
10	CP470	Keywords in the HTML Tag	33,505	225	-0.26	-0.54	95.91%
11	CP064	Ahrefs Referring Pages	385,581	10,439	-0.25	-0.34	14.31%
12	CP002	Ahrefs Backlinks	385,582	10,439	-0.25	-0.34	14.31%
13	CP067	Ahrefs Text Backlinks	385,470	10,426	-0.25	-0.33	14.31%
14	CP134	Keywords in Body Tag	21,791	197	-0.25	-0.53	95.44%
15	CP054	Ahrefs NoFollow Backlinks	111,893	2,256	-0.25	-0.33	14.44%
16	CP004	Ahrefs Dofollow Backlinks	369,871	8,177	-0.24	-0.33	14.24%
17	ENT009	Entities in Title Tag	7	3	-0.24	-0.53	66.49%
18	CP161	Keywords in H1-H6 Tags	132	8	-0.23	-0.50	92.30%
19	CP157	Keywords in H1, H2, and H3 Tags	93	7	-0.22	-0.51	92.23%
20	CPX010	Keywords in Div Tags	11,532	124	-0.22	-0.50	91.55%
21	CP135	Body Tag Size Kilobytes	336	94	-0.22	-0.48	92.64%
22	ENT003	Entities in H2 Tags	39	8	-0.22	-0.52	73.09%
23	DD015	DomDetailer Moz PA	66	48	-0.22	-0.50	26.23%
24	CP129	Keywords in A Tags	1,255	26	-0.22	-0.47	94.01%
25	ENT004	Entities in H3 Tags	33	7	-0.21	-0.52	72.41%
26	DD010	DomDetailer Majestic Referring Subnets	89,431	18,846	-0.21	-0.32	27.18%
27	CP153	Keywords in H1 and H2 Tags	55	4	-0.21	-0.49	90.19%
28	DD006	DomDetailer Majestic IPs	288,115	66,838	-0.21	-0.31	27.32%
29	CP465	Keywords in P Tags	1,340	35	-0.21	-0.47	92.44%
30	DD008	DomDetailer Majestic Referring Domains	1,908,241	391,124	-0.21	-0.30	27.59%
31	CP071	Search Result Display URL Matches	12	1	-0.21	-0.49	74.86%
32	CP097	Search Result Link Text Matches	12	1	-0.21	-0.49	74.93%
33	CP005	Ahrefs Domain Rating	82	48	-0.21	-0.49	12.33%
34	DD005	DomDetailer Majestic CF	59	38	-0.21	-0.49	26.50%
35	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.20	-0.54	13.69%
36	CP375	Keywords in LI Tags	507	18	-0.20	-0.47	93.39%
37	CP458	Page Size Kilobytes	547	168	-0.20	-0.47	90.67%
38	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.20	-0.52	13.96%
39	DD013	DomDetailer Moz DA	78	47	-0.20	-0.46	25.68%
40	CP469	Keywords in Sentences	1,165	27	-0.20	-0.45	90.19%
41	CP470a	Search Terms in the HTML Tag	447	17	-0.20	-0.45	87.06%
42	CP465c	Keywords in script Tags	4,848	40	-0.20	-0.47	92.44%
43	DD012	DomDetailer Majestic TF	53	28	-0.20	-0.44	25.75%
44	CP070	Ahrefs Word Count	3,539	1,482	-0.20	-0.46	9.81%
45	CPXX888	Number of HTML Tags	2,155	934	-0.20	-0.47	89.99%
46	CP127	Keywords in A Tag HREFs	819	50	-0.20	-0.44	92.23%
47	CP481	Keywords in Title Tag	13	1	-0.20	-0.46	74.25%
48	CP127b	Keywords in Unique A Tag HREFs	542	35	-0.20	-0.43	92.30%
49	CKWD001	Clean Keyword Density in the HTML Tag	187	4	-0.19	-0.45	77.66%
50	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.51	14.37%
51	DD016	DomDetailer Moz Rank	8	5	-0.19	-0.46	25.07%
52	CP134a	Search Terms in Body Tag	363	18	-0.19	-0.43	91.28%
53	CP475	Term Frequency	6	3	-0.19	-0.44	91.35%
54	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.51	14.37%
55	CP999	Search Result Path Matches	8	1	-0.19	-0.44	74.59%
56	CP165	Keywords in H2 Tags	44	3	-0.19	-0.45	91.83%
57	CP160	Leading Keywords in H1-H6 Tags	14	2	-0.19	-0.43	88.08%
58	CP128	Keywords in Alt Attributes	70	7	-0.19	-0.43	90.26%
59	CP492b	Unabridged Word Count	5,994	1,896	-0.18	-0.41	86.78%
60	CP140	Clean Text Kilobytes	35	12	-0.18	-0.41	86.38%
61	CP072	Search Result Document Matches	8	1	-0.18	-0.46	62.53%
62	CP156	Leading Keywords in H1, H2, and H3 Tags	10	1	-0.18	-0.44	87.67%
63	CP488	Keywords in pages top 10 most used phrases	18	2	-0.18	-0.46	81.95%
64	ENT002	Entities in H1 Tags	6	2	-0.18	-0.43	62.67%
65	DD007	DomDetailer Majestic Links	208,723,577	1,073,757	-0.18	-0.19	26.16%
66	CP050	Ahrefs Internal Links	545	155	-0.18	-0.39	14.71%
67	CP492	Word Count	4,897	1,541	-0.18	-0.40	86.51%
68	DD014	DomDetailer Moz Links	61,664,681	2,742,288	-0.18	-0.25	26.70%
69	DD002	DomDetailer Facebook Shares	8,812,702	-8,042,791	-0.18	-0.28	27.11%
70	ENT001	Entities in HTML Tag	1,763	354	-0.18	-0.40	98.09%
71	ENT018	Entities in Sentences	482	109	-0.18	-0.39	98.02%
72	CP468	Number of Sentences	271	67	-0.18	-0.40	86.99%
73	ENT010	Title Tag Has Entities	1	1	-0.18	-0.46	51.50%
74	CP137	Keywords in the Canonical URL	46	1	-0.18	-0.44	80.99%
75	GD001	Google Variation Density	301	2	-0.18	-0.44	81.27%
76	CP425	Number of HTTPS Links	481	155	-0.18	-0.40	85.22%
77	CP487	Keywords in pages top 5 most used phrases	9	1	-0.18	-0.47	80.72%
78	CP471	Keywords in Span Tags	439	9	-0.18	-0.41	91.14%
79	ENT008	Entities in Meta Description Tag	9	3	-0.17	-0.45	62.94%
80	CP152	Keywords in H1 Tags	11	1	-0.17	-0.41	76.91%
81	CP113	Search Result URL Matches	18	1	-0.17	-0.42	75.41%
82	CPXR003	Number of Heading Tags	57	21	-0.17	-0.41	89.37%
83	CPXR24	Number of P Tags	152	40	-0.17	-0.41	84.95%
84	GD004	Google Density Exact Matches	66	3	-0.17	-0.42	66.01%
85	CP056	Ahrefs Pages	8	2	-0.17	-0.37	13.22%
86	CP435	Number of Links	489	159	-0.17	-0.40	85.49%
87	CP410	Number of DoFollow Links	472	153	-0.17	-0.40	84.60%
88	CP381	Keywords in Meta Descriptions	40	2	-0.17	-0.43	78.47%
89	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.17	-0.56	1.91%
90	CP159a	Search Terms in H1-H6 Tags	14	1	-0.17	-0.41	88.90%
91	CP431	Number of Internal Links	480	140	-0.17	-0.39	86.04%
92	CP049	Ahrefs Images	55	19	-0.17	-0.39	9.20%
93	CPX003	Keywords in Main Tags	2,271	54	-0.17	-0.46	87.40%
94	CP169	Keywords in H3 Tags	38	3	-0.17	-0.42	90.12%
95	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.47	64.17%
96	CP358	Inline Javascript Kilobytes	200	37	-0.17	-0.36	84.81%
97	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.46	57.70%
98	CP484	Leading Keywords in Title Tag	1	0	-0.16	-0.46	76.23%
99	CP124a	Keywords in Absolute URLs	1,392	48	-0.16	-0.39	89.51%
100	CPXR018	Keywords in Nav Tags	2,398	21	-0.16	-0.40	87.81%
101	CP007	Ahrefs External Links	118	28	-0.16	-0.32	14.71%
102	CP427	Number of Images with Alt Text	93	19	-0.16	-0.38	86.78%
103	CP048	Ahrefs Image Backlinks	175,967	3,084	-0.16	-0.33	12.60%
104	ENT005	Entities in H4 Tags	16	2	-0.16	-0.44	68.19%
105	CP426	Number of Images	99	29	-0.16	-0.37	86.72%
106	DD011	DomDetailer Majestic Referring .gov Links	26,029,265	4,896,925	-0.16	-0.29	25.27%
107	CPXR005	Number of H2 Tags	18	6	-0.16	-0.39	88.15%
108	CP151	Leading Keywords in H1 Tags	1	0	-0.16	-0.44	77.79%
109	CP032	Ahrefs Has Image Backlinks	1	0	-0.16	-0.44	11.58%
110	CP052	Ahrefs Linked Root Domains	31	7	-0.16	-0.39	14.31%
111	CP385	Keywords in Meta OpenGraph Content	11	1	-0.16	-0.42	69.75%
112	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.46	62.53%
113	CP483a	Search Terms in the Title Tag	2	0	-0.16	-0.40	77.52%
114	CPJLDxSA	Number Of JSON-LD Types	74	9	-0.16	-0.40	81.61%
115	CP486	Keywords in pages top 3 most used phrases	5	1	-0.15	-0.42	82.02%
116	CPXR006	Number of H3 Tags	26	8	-0.15	-0.38	86.85%
117	CP057	Ahrefs Page Size	74,508	30,498	-0.15	-0.35	9.47%
118	QS003	Number of Questions	78	6	-0.15	-0.34	81.61%
119	CP383	Keywords in Meta OpenGraph Description	149	2	-0.15	-0.40	73.50%
120	GD003	Google Density Variations	4,577	36	-0.15	-0.37	73.71%
121	CP467	Keywords in Section Tags	625	16	-0.15	-0.41	86.65%
122	CP469a	Search Terms in Sentences	34	2	-0.15	-0.36	89.31%
123	CPX013	Keywords in Footer Tags	1,978	8	-0.15	-0.36	81.95%
124	CP146	Keywords in the First 100 Words	179	6	-0.15	-0.38	72.75%
125	CP476	TF/IDF	1	1	-0.15	-0.43	78.47%
126	CP391	Number of Absolute URLs	428	155	-0.15	-0.37	83.38%
127	CP413	Number of External Links	62	19	-0.15	-0.34	77.66%
128	QS004	Number of Questions In Headings	7	1	-0.15	-0.36	35.01%
129	CP022	Ahrefs Has External Links	1	1	-0.14	-0.42	11.92%
130	LSI002	LSI Words in Sentences	5,144	582	-0.14	-0.32	98.02%
131	CP477	Keywords in Title Attributes	75	7	-0.14	-0.36	84.33%
132	PAGE009	Number of Prices	317	40	-0.14	-0.33	80.93%
133	CP158	Keywords making whole H1-H6 Tags	2	0	-0.14	-0.40	77.72%
134	CP164	Leading Keywords in H2 Tags	5	1	-0.14	-0.38	85.63%
135	CP125	Keywords making whole A Tags	16	1	-0.14	-0.36	80.86%
136	CP353	Head Size Kilobytes	139	47	-0.14	-0.35	77.93%
137	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.41	11.92%
138	CP036	Ahrefs Has Linked Root Domains	1	1	-0.14	-0.42	11.78%
139	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.43	54.29%
140	CP313	Has Privacy Policy	1	1	-0.14	-0.41	78.68%
141	CP479	Title Has Sales Words	1	0	-0.14	-0.41	66.42%
142	CP150a	Search Terms in H1 Tags	2	0	-0.14	-0.36	78.95%
143	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.14	-0.39	76.43%
144	CP479ii	Title Has Sentiment Words	1	0	-0.14	-0.40	65.67%
145	CP357	Inline CSS Kilobytes	129	35	-0.14	-0.37	80.72%
146	CP006	Ahrefs Edu Backlinks	10,951	191	-0.14	-0.33	10.49%
147	CP409	Number of DoFollow External Links	49	16	-0.14	-0.32	75.75%
148	QS012	Headings Has Question	1	0	-0.14	-0.42	74.86%
149	CP377	Load Time Milliseconds	638,081	3,530	-0.14	-0.29	65.46%
150	QS006	Number of Questions In H2 Tags	5	1	-0.14	-0.35	77.25%
151	CP473	Keywords in Strong Tags	50	2	-0.14	-0.36	82.08%
152	CP376	Keywords making whole LI Tags	7	1	-0.14	-0.38	81.81%
153	CP126a	Search Terms in A Tags	84	3	-0.14	-0.33	87.26%
154	CP021	Ahrefs Has EDU Backlinks	1	0	-0.14	-0.38	9.47%
155	CP213	Has FavIcon	1	1	-0.13	-0.39	64.58%
156	CP374	Keywords in the last 100 words	182	3	-0.13	-0.35	76.50%
157	DD001	DomDetailer Facebook Comments	340	77	-0.13	-0.33	24.11%
158	CP356	Keywords in I Tags	115	6	-0.13	-0.37	81.34%
159	CP150a2	Search Terms in H2 Tags	7	1	-0.13	-0.36	87.13%
160	CP130	Keywords in Article Tags	724	18	-0.13	-0.39	76.43%
161	CPJLD011	Has JSON-LD Answer	1	0	-0.13	-0.41	63.62%
162	CP472	Keywords making whole Span Tags	18	1	-0.13	-0.35	85.56%
163	CPJLD217	Has JSON-LD Question	1	0	-0.13	-0.41	63.83%
164	CP345	Has Terms of Service	1	0	-0.13	-0.40	71.46%
165	CPXR002	Number of HTML Comments	293	32	-0.13	-0.34	77.45%
166	CPXR007	Number of H4 Tags	26	4	-0.13	-0.34	79.56%
167	CP432	Number of JavaScript Includes	28	14	-0.13	-0.33	71.93%
168	QS007	Number of Questions In H3 Tags	4	1	-0.13	-0.36	78.00%
169	ENT015	Has Entities in H4 Tags	1	0	-0.13	-0.40	57.29%
170	CP033	Ahrefs Has Images	1	1	-0.13	-0.38	7.56%
171	CP440	Number of NoFollow Links	27	6	-0.13	-0.31	78.47%
172	LSI001	LSI Words in Title Tag	15	4	-0.13	-0.29	92.71%
173	CP444	Number of Social Accounts	6	1	-0.13	-0.33	69.35%
174	CP080	Search Result Has Exact Match Domain	1	0	-0.13	-0.36	9.13%
175	PAGE010	Number of Schema Products	9	0	-0.13	-0.41	41.89%
176	CP109	Search Result Summary Text Matches	44	2	-0.13	-0.37	53.88%
177	CP204	Has Canonical URL	1	1	-0.13	-0.39	65.94%
178	CPJLD045	Has JSON-LD Casino	1	0	-0.13	-0.30	1.02%
179	CP060	Ahrefs Redirects	853	9	-0.13	-0.33	12.26%
180	CP451	Number of US Phone Numbers	60	6	-0.13	-0.31	77.04%
181	CP149	Keywords making whole H1 Tags	1	0	-0.13	-0.37	72.89%
182	CP418	Number of Forms	14	2	-0.13	-0.34	73.09%
183	CP319	Has Schema Markup	1	1	-0.12	-0.39	70.16%
184	CPJLD209	Has JSON-LD Product	1	0	-0.12	-0.39	47.41%
185	PAGE004	Is Purchase Page	1	1	-0.12	-0.39	69.21%
186	CP099	Search Result Number of Dirs in Path	3	2	-0.12	-0.33	60.08%
187	CP381a	Search Terms in Meta Descriptions	2	0	-0.12	-0.33	83.11%
188	CP114	Search Result Uses HTTPS	1	1	-0.12	-0.37	58.58%
189	CP207	Has Contact Page	1	1	-0.12	-0.37	63.01%
190	CP168	Leading Keywords in H3 Tags	5	0	-0.12	-0.34	82.70%
191	CP430	Number of Instagram Pages	7	1	-0.12	-0.32	75.34%
192	CP439	Number of NoFollow Externa Links	20	3	-0.12	-0.31	78.20%
193	CP003	Ahrefs Canonical Backlinks	49	1	-0.12	-0.36	9.88%
194	CP355	Keywords in ID Attributes	194	1	-0.12	-0.35	84.47%
195	CP481b	Word Count in Meta Description Tag	84	21	-0.12	-0.30	68.46%
196	CP464	Percentage of NoFollow Links	14	4	-0.12	-0.30	70.78%
197	CP177	Keywords in H4-H6 Tags	39	1	-0.12	-0.34	79.84%
198	CPJLD182	Has JSON-LD Offer	1	0	-0.12	-0.39	48.16%
199	CP460	Percentage of DoFollow Internal Links	95	80	-0.12	-0.32	69.48%
200	CP445	Number of Social Pages	11	3	-0.12	-0.29	70.10%

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