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Top SEO Factors - 2022-06-08      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-06-08 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	43	21	-0.40	-0.63	93.88%
2	CPZZZ100	Number of Top 100 Shared Factors Used	88	42	-0.37	-0.64	93.41%
3	CPZZZ	Number of Factors Used	221	127	-0.36	-0.64	94.49%
4	ENT000a	Number of Entities Used	69	26	-0.33	-0.66	67.88%
5	CPZZZ200	Number of Top 200 Shared Factors Used	152	78	-0.32	-0.61	91.94%
6	CP470	Keywords in the HTML Tag	58,835	243	-0.28	-0.55	96.10%
7	CP134	Keywords in Body Tag	48,676	220	-0.28	-0.56	93.68%
8	CP161	Keywords in H1-H6 Tags	658	9	-0.26	-0.55	92.14%
9	CP157	Keywords in H1, H2, and H3 Tags	603	8	-0.26	-0.54	92.27%
10	CPX010	Keywords in Div Tags	25,593	133	-0.25	-0.52	94.29%
11	CP465	Keywords in P Tags	4,501	38	-0.25	-0.52	93.62%
12	CP059	Ahrefs Rank	46	16	-0.25	-0.54	9.41%
13	CP469	Keywords in Sentences	3,995	29	-0.24	-0.50	93.08%
14	CP129	Keywords in A Tags	3,584	28	-0.24	-0.50	92.34%
15	CP062	Ahrefs Referring Domains	2,719	120	-0.24	-0.35	13.71%
16	CP061	Ahrefs Referring Class C Addresses	1,183	66	-0.24	-0.36	13.71%
17	CP153	Keywords in H1 and H2 Tags	139	5	-0.24	-0.52	91.40%
18	CP063	Ahrefs Referring IP Addresses	2,109	92	-0.24	-0.35	13.78%
19	ENT003	Entities in H2 Tags	36	7	-0.24	-0.54	67.27%
20	ENT004	Entities in H3 Tags	25	6	-0.24	-0.53	65.93%
21	ENT009	Entities in Title Tag	7	2	-0.24	-0.52	60.28%
22	CP067	Ahrefs Text Backlinks	891,837	17,294	-0.23	-0.28	13.58%
23	CP375	Keywords in LI Tags	1,348	19	-0.23	-0.49	92.00%
24	CP054	Ahrefs NoFollow Backlinks	258,128	1,801	-0.23	-0.31	13.44%
25	CP064	Ahrefs Referring Pages	891,928	17,141	-0.23	-0.28	13.78%
26	CP002	Ahrefs Backlinks	891,926	17,141	-0.23	-0.28	13.78%
27	CP475	Term Frequency	6	3	-0.22	-0.49	93.48%
28	CP071	Search Result Display URL Matches	3	1	-0.22	-0.51	80.85%
29	CP165	Keywords in H2 Tags	121	3	-0.22	-0.49	92.74%
30	CP097	Search Result Link Text Matches	3	1	-0.22	-0.51	80.91%
31	CKWD001	Clean Keyword Density in the HTML Tag	204	4	-0.22	-0.48	83.80%
32	CP135	Body Tag Size Kilobytes	280	88	-0.21	-0.48	92.61%
33	CP160	Leading Keywords in H1-H6 Tags	35	2	-0.21	-0.49	87.97%
34	CP128	Keywords in Alt Attributes	332	7	-0.21	-0.47	91.13%
35	CP465c	Keywords in script Tags	10,113	42	-0.21	-0.49	93.41%
36	CP488	Keywords in pages top 10 most used phrases	21	2	-0.21	-0.51	87.37%
37	CP004	Ahrefs Dofollow Backlinks	851,875	15,779	-0.21	-0.28	13.17%
38	LSI002	LSI Words in Sentences	2,703	593	-0.21	-0.43	97.85%
39	CP481	Keywords in Title Tag	17	2	-0.21	-0.48	80.65%
40	ENT018	Entities in Sentences	569	92	-0.21	-0.42	98.45%
41	CP156	Leading Keywords in H1, H2, and H3 Tags	27	2	-0.21	-0.48	87.23%
42	CP492b	Unabridged Word Count	6,935	1,903	-0.21	-0.44	90.66%
43	CP127	Keywords in A Tag HREFs	2,672	50	-0.21	-0.44	91.87%
44	CP468	Number of Sentences	258	68	-0.21	-0.44	88.98%
45	CP140	Clean Text Kilobytes	32	11	-0.21	-0.44	89.65%
46	CP127b	Keywords in Unique A Tag HREFs	1,674	34	-0.21	-0.44	91.94%
47	CP492	Word Count	4,160	1,513	-0.21	-0.43	89.52%
48	GD001	Google Variation Density	305	3	-0.20	-0.48	83.33%
49	CPJLD068	Has JSON-LD Dentist	1	0	-0.20	-0.53	4.84%
50	CP487	Keywords in pages top 5 most used phrases	10	1	-0.20	-0.50	86.02%
51	CP470a	Search Terms in the HTML Tag	382	16	-0.20	-0.44	89.05%
52	CP458	Page Size Kilobytes	365	160	-0.20	-0.48	87.63%
53	CP381	Keywords in Meta Descriptions	13	2	-0.20	-0.49	82.39%
54	ENT001	Entities in HTML Tag	1,534	272	-0.20	-0.41	97.72%
55	CPXR24	Number of P Tags	135	40	-0.20	-0.45	87.16%
56	CP134a	Search Terms in Body Tag	251	15	-0.20	-0.43	92.14%
57	CPXR018	Keywords in Nav Tags	6,348	23	-0.20	-0.44	88.24%
58	CP169	Keywords in H3 Tags	463	3	-0.20	-0.45	88.44%
59	CP471	Keywords in Span Tags	776	10	-0.19	-0.44	91.47%
60	QS003	Number of Questions	109	7	-0.19	-0.39	85.55%
61	CP137	Keywords in the Canonical URL	60	2	-0.19	-0.48	83.53%
62	CP005	Ahrefs Domain Rating	79	45	-0.19	-0.41	9.81%
63	CPXX888	Number of HTML Tags	3,775	914	-0.19	-0.44	88.71%
64	ENT008	Entities in Meta Description Tag	16	3	-0.19	-0.47	59.14%
65	CP152	Keywords in H1 Tags	18	1	-0.19	-0.45	79.03%
66	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.19	-0.51	13.04%
67	CP999	Search Result Path Matches	10	1	-0.19	-0.46	76.61%
68	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.51	13.64%
69	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.19	-0.50	13.31%
70	CP124a	Keywords in Absolute URLs	5,313	48	-0.18	-0.42	89.25%
71	ENT013	Has Entities in H2 Tags	1	1	-0.18	-0.51	60.69%
72	CP486	Keywords in pages top 3 most used phrases	6	1	-0.18	-0.47	86.29%
73	CP385	Keywords in Meta OpenGraph Content	6	1	-0.18	-0.47	75.67%
74	CP383	Keywords in Meta OpenGraph Description	34	2	-0.18	-0.44	78.16%
75	CP070	Ahrefs Word Count	4,067	1,556	-0.18	-0.41	8.27%
76	CP017	Ahrefs Has Backlinks	1	1	-0.18	-0.50	13.71%
77	CPJLDxSA	Number Of JSON-LD Types	49	10	-0.18	-0.44	83.60%
78	CPXR003	Number of Heading Tags	52	22	-0.18	-0.41	89.85%
79	ENT005	Entities in H4 Tags	19	2	-0.18	-0.47	63.71%
80	DD005	DomDetailer Majestic CF	65	37	-0.18	-0.42	21.64%
81	DD010	DomDetailer Majestic Referring Subnets	55,896	13,178	-0.18	-0.20	22.65%
82	GD004	Google Density Exact Matches	41	3	-0.18	-0.45	64.11%
83	CP476	TF/IDF	1	1	-0.18	-0.48	82.66%
84	ENT014	Has Entities in H3 Tags	1	1	-0.18	-0.50	58.74%
85	CP072	Search Result Document Matches	8	1	-0.18	-0.47	65.66%
86	CP159a	Search Terms in H1-H6 Tags	12	1	-0.18	-0.43	87.37%
87	DD006	DomDetailer Majestic IPs	251,094	46,729	-0.18	-0.20	23.25%
88	DD015	DomDetailer Moz PA	73	44	-0.18	-0.38	20.63%
89	CP484	Leading Keywords in Title Tag	1	0	-0.18	-0.49	78.29%
90	DD008	DomDetailer Majestic Referring Domains	1,788,179	288,012	-0.17	-0.21	23.72%
91	QS004	Number of Questions In Headings	5	2	-0.17	-0.39	35.75%
92	CPX003	Keywords in Main Tags	13,280	61	-0.17	-0.48	88.10%
93	CP113	Search Result URL Matches	17	1	-0.17	-0.44	78.29%
94	GD003	Google Density Variations	5,743	40	-0.17	-0.40	78.90%
95	CP146	Keywords in the First 100 Words	194	7	-0.17	-0.43	81.38%
96	DD002	DomDetailer Facebook Shares	8,150,458	-5,640,141	-0.17	-0.29	21.71%
97	LSI006	LSI Words in H2 Tags	105	17	-0.17	-0.38	95.56%
98	CP427	Number of Images with Alt Text	76	19	-0.17	-0.40	88.44%
99	CPXR005	Number of H2 Tags	14	7	-0.17	-0.39	89.45%
100	LSI001	LSI Words in Title Tag	16	5	-0.17	-0.39	92.14%
101	CPX013	Keywords in Footer Tags	1,772	8	-0.17	-0.39	83.06%
102	ENT002	Entities in H1 Tags	7	2	-0.17	-0.41	57.33%
103	CP473	Keywords in Strong Tags	151	2	-0.17	-0.41	85.22%
104	ENT010	Title Tag Has Entities	1	1	-0.17	-0.44	52.76%
105	CP050	Ahrefs Internal Links	623	139	-0.17	-0.36	13.71%
106	DD012	DomDetailer Majestic TF	72	27	-0.17	-0.36	22.45%
107	CP374	Keywords in the last 100 words	200	4	-0.17	-0.40	80.51%
108	CP425	Number of HTTPS Links	478	146	-0.17	-0.36	84.61%
109	DD013	DomDetailer Moz DA	87	41	-0.17	-0.33	20.09%
110	DD007	DomDetailer Majestic Links	59,640,034	5,938,767	-0.17	-0.25	24.13%
111	CP426	Number of Images	103	29	-0.17	-0.37	87.57%
112	CP164	Leading Keywords in H2 Tags	11	1	-0.16	-0.41	87.37%
113	QS012	Headings Has Question	1	0	-0.16	-0.47	75.07%
114	CP007	Ahrefs External Links	222	26	-0.16	-0.33	12.63%
115	CPXR006	Number of H3 Tags	22	8	-0.16	-0.37	85.82%
116	CP391	Number of Absolute URLs	430	149	-0.16	-0.38	84.81%
117	CP151	Leading Keywords in H1 Tags	2	0	-0.16	-0.44	78.49%
118	CP130	Keywords in Article Tags	4,217	24	-0.16	-0.45	78.70%
119	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.47	55.91%
120	CP109	Search Result Summary Text Matches	60	2	-0.16	-0.44	74.26%
121	CP431	Number of Internal Links	452	133	-0.16	-0.35	85.08%
122	LSI007	LSI Words in H3 Tags	94	15	-0.16	-0.36	93.75%
123	CPJLD247	Has JSON-LD State	1	0	-0.16	-0.42	6.52%
124	ENT011	Meta Description Tag Has Entities	1	1	-0.16	-0.46	52.22%
125	CP435	Number of Links	480	151	-0.16	-0.35	84.54%
126	CP469a	Search Terms in Sentences	28	2	-0.16	-0.37	91.73%
127	QS006	Number of Questions In H2 Tags	3	1	-0.16	-0.37	78.76%
128	CP410	Number of DoFollow Links	472	145	-0.16	-0.34	84.61%
129	CP049	Ahrefs Images	62	24	-0.16	-0.35	7.93%
130	DD016	DomDetailer Moz Rank	9	4	-0.16	-0.35	19.29%
131	CP052	Ahrefs Linked Root Domains	18	7	-0.16	-0.39	12.63%
132	CP125	Keywords making whole A Tags	11	1	-0.15	-0.42	83.67%
133	DD014	DomDetailer Moz Links	66,724,007	7,835,891	-0.15	-0.23	21.91%
134	CPJLD011	Has JSON-LD Answer	1	0	-0.15	-0.45	62.63%
135	CP057	Ahrefs Page Size	65,752	33,917	-0.15	-0.37	8.13%
136	CP467	Keywords in Section Tags	1,506	19	-0.15	-0.43	86.02%
137	CPJLD217	Has JSON-LD Question	1	0	-0.15	-0.45	62.70%
138	CP056	Ahrefs Pages	6	2	-0.15	-0.34	12.77%
139	CP376	Keywords making whole LI Tags	5	1	-0.15	-0.42	82.59%
140	QS007	Number of Questions In H3 Tags	3	1	-0.15	-0.40	77.82%
141	CP355	Keywords in ID Attributes	389	2	-0.15	-0.41	82.33%
142	ENT015	Has Entities in H4 Tags	1	0	-0.15	-0.44	55.31%
143	CP357	Inline CSS Kilobytes	91	35	-0.15	-0.39	80.58%
144	CP048	Ahrefs Image Backlinks	299,372	4,700	-0.15	-0.31	11.29%
145	CP358	Inline Javascript Kilobytes	145	32	-0.15	-0.32	80.85%
146	CP485	Keywords in pages most used phrase	2	0	-0.15	-0.41	79.70%
147	CP477	Keywords in Title Attributes	411	6	-0.15	-0.37	87.43%
148	CP177	Keywords in H4-H6 Tags	8	1	-0.15	-0.39	83.33%
149	CPJLD116	Has JSON-LD HowToStep	1	0	-0.15	-0.43	5.24%
150	CP356	Keywords in I Tags	507	7	-0.15	-0.40	79.91%
151	CP158	Keywords making whole H1-H6 Tags	3	0	-0.15	-0.41	79.17%
152	CP353	Head Size Kilobytes	128	47	-0.14	-0.36	75.40%
153	CP095	Search Result Link Text Has Year	1	0	-0.14	-0.40	65.93%
154	CPJLD266	Has JSON-LD Website	1	0	-0.14	-0.43	53.63%
155	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.14	-0.40	77.35%
156	LSI003	LSI Words in Meta Description Tag	48	8	-0.14	-0.34	91.80%
157	CP347	Has US Phone Number	1	0	-0.14	-0.41	63.04%
158	CP451	Number of US Phone Numbers	125	8	-0.14	-0.32	78.97%
159	CP032	Ahrefs Has Image Backlinks	1	0	-0.14	-0.42	10.55%
160	PAGE007	Is Article Page	1	1	-0.14	-0.42	60.69%
161	CPJLDxCB	Number Of Claimed Brands	21	1	-0.14	-0.37	75.13%
162	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.14	-0.47	1.88%
163	CP479b	Title Has Year	1	0	-0.14	-0.38	74.33%
164	CP351	Has XMLRPC	1	0	-0.14	-0.42	51.88%
165	CP377	Load Time Milliseconds	69,502	2,407	-0.14	-0.29	63.84%
166	CP483a	Search Terms in the Title Tag	2	0	-0.14	-0.38	83.94%
167	CP108	Search Result Summary Length	222	153	-0.14	-0.32	73.05%
168	CPJLD044	Has JSON-LD Car	1	0	-0.14	-0.26	0.54%
169	CPJLD234	Has JSON-LD SelfStorage	1	0	-0.14	-0.28	0.67%
170	GD002	Google Exact Match Density	2	0	-0.14	-0.40	35.62%
171	CPJLD122	Has JSON-LD ImageObject	1	0	-0.14	-0.41	57.33%
172	CP150a	Search Terms in H1 Tags	1	0	-0.14	-0.37	81.72%
173	CP230	Has Meta Twitter Cards	1	1	-0.14	-0.42	61.22%
174	CP006	Ahrefs Edu Backlinks	97,008	1,516	-0.14	-0.33	8.67%
175	CP173	Keywords in H4 Tags	11	1	-0.14	-0.37	83.13%
176	CP126a	Search Terms in A Tags	56	2	-0.14	-0.34	87.57%
177	CP364	Is OpenGraph Type Article	1	0	-0.14	-0.41	60.28%
178	CP168	Leading Keywords in H3 Tags	15	0	-0.14	-0.37	83.47%
179	DD011	DomDetailer Majestic Referring .gov Links	21,667,022	3,141,871	-0.14	-0.22	20.70%
180	CP022	Ahrefs Has External Links	1	1	-0.14	-0.41	12.03%
181	CPJLD261	Has JSON-LD Vehicle	1	0	-0.14	-0.30	0.47%
182	CP036	Ahrefs Has Linked Root Domains	1	1	-0.14	-0.42	11.96%
183	PAGE009	Number of Prices	348	35	-0.14	-0.31	76.41%
184	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.41	12.30%
185	CP319	Has Schema Markup	1	1	-0.14	-0.41	73.59%
186	CPXR007	Number of H4 Tags	19	4	-0.14	-0.34	79.44%
187	CP150a2	Search Terms in H2 Tags	6	1	-0.13	-0.36	87.50%
188	CP472	Keywords making whole Span Tags	7	1	-0.13	-0.37	86.29%
189	CPJLD189	Has JSON-LD Organization	1	0	-0.13	-0.40	60.22%
190	LSI005	LSI Words in H1 Tags	16	4	-0.13	-0.31	89.05%
191	CPJLD265	Has JSON-LD WebPage	1	0	-0.13	-0.41	52.49%
192	CP481b	Word Count in Meta Description Tag	90	22	-0.13	-0.32	72.78%
193	CP460	Percentage of DoFollow Internal Links	93	80	-0.13	-0.35	70.56%
194	CP021	Ahrefs Has EDU Backlinks	1	0	-0.13	-0.38	8.06%
195	CP440	Number of NoFollow Links	50	7	-0.13	-0.31	77.15%
196	CP437	Number of Meta Generator Tags	1	1	-0.13	-0.36	54.70%
197	CP479	Title Has Sales Words	1	0	-0.13	-0.39	68.75%
198	CP148	Flesch Kincaid Reading Grade	8	4	-0.13	-0.33	32.06%
199	CP413	Number of External Links	63	18	-0.13	-0.29	74.53%
200	PAGE008	Is Store Page	1	0	-0.13	-0.40	65.12%

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