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Top SEO Factors - 2022-06-07      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-06-07 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	43	21	-0.40	-0.64	93.91%
2	CPZZZ100	Number of Top 100 Shared Factors Used	88	42	-0.37	-0.64	93.29%
3	CPZZZ	Number of Factors Used	221	128	-0.36	-0.64	94.47%
4	ENT000a	Number of Entities Used	69	26	-0.33	-0.66	68.19%
5	CPZZZ200	Number of Top 200 Shared Factors Used	152	78	-0.33	-0.61	91.98%
6	CP470	Keywords in the HTML Tag	58,835	245	-0.28	-0.55	95.85%
7	CP134	Keywords in Body Tag	48,676	223	-0.28	-0.57	93.71%
8	CP161	Keywords in H1-H6 Tags	658	9	-0.27	-0.55	91.98%
9	CP157	Keywords in H1, H2, and H3 Tags	603	8	-0.26	-0.55	92.12%
10	CPX010	Keywords in Div Tags	25,593	135	-0.26	-0.52	94.54%
11	CP465	Keywords in P Tags	4,501	38	-0.26	-0.53	93.57%
12	CP059	Ahrefs Rank	46	15	-0.25	-0.53	9.54%
13	CP469	Keywords in Sentences	3,995	29	-0.25	-0.50	93.29%
14	CP129	Keywords in A Tags	3,584	28	-0.25	-0.50	92.60%
15	CP153	Keywords in H1 and H2 Tags	139	5	-0.24	-0.53	91.22%
16	CP062	Ahrefs Referring Domains	2,719	120	-0.24	-0.35	13.69%
17	CP061	Ahrefs Referring Class C Addresses	1,183	65	-0.24	-0.36	13.69%
18	ENT003	Entities in H2 Tags	36	7	-0.24	-0.54	67.63%
19	CP063	Ahrefs Referring IP Addresses	2,109	91	-0.24	-0.35	13.76%
20	ENT004	Entities in H3 Tags	25	6	-0.24	-0.53	66.32%
21	ENT009	Entities in Title Tag	7	2	-0.24	-0.52	60.79%
22	CP375	Keywords in LI Tags	1,348	19	-0.23	-0.50	92.05%
23	CP067	Ahrefs Text Backlinks	891,837	17,497	-0.23	-0.28	13.55%
24	CP064	Ahrefs Referring Pages	891,928	17,336	-0.22	-0.28	13.76%
25	CP002	Ahrefs Backlinks	891,926	17,336	-0.22	-0.28	13.76%
26	CP054	Ahrefs NoFollow Backlinks	258,128	1,836	-0.22	-0.31	13.49%
27	CP475	Term Frequency	6	3	-0.22	-0.49	93.43%
28	CP165	Keywords in H2 Tags	121	3	-0.22	-0.50	92.60%
29	CP071	Search Result Display URL Matches	3	1	-0.22	-0.51	81.05%
30	CP097	Search Result Link Text Matches	3	1	-0.22	-0.51	81.12%
31	CKWD001	Clean Keyword Density in the HTML Tag	204	4	-0.22	-0.48	84.23%
32	CP160	Leading Keywords in H1-H6 Tags	35	2	-0.22	-0.50	88.11%
33	CP128	Keywords in Alt Attributes	332	7	-0.22	-0.47	91.29%
34	LSI002	LSI Words in Sentences	2,703	598	-0.21	-0.43	97.79%
35	CP135	Body Tag Size Kilobytes	280	88	-0.21	-0.48	93.02%
36	ENT018	Entities in Sentences	569	94	-0.21	-0.43	98.48%
37	CP465c	Keywords in script Tags	10,113	42	-0.21	-0.49	93.43%
38	CP488	Keywords in pages top 10 most used phrases	21	2	-0.21	-0.51	87.48%
39	CP004	Ahrefs Dofollow Backlinks	851,875	16,045	-0.21	-0.28	13.21%
40	CP481	Keywords in Title Tag	17	2	-0.21	-0.48	80.84%
41	CP156	Leading Keywords in H1, H2, and H3 Tags	27	2	-0.21	-0.49	87.28%
42	CP492b	Unabridged Word Count	6,935	1,905	-0.21	-0.44	90.80%
43	CP127	Keywords in A Tag HREFs	2,672	50	-0.21	-0.44	91.91%
44	CP468	Number of Sentences	258	68	-0.21	-0.44	89.00%
45	CP140	Clean Text Kilobytes	32	11	-0.21	-0.44	89.76%
46	CP492	Word Count	4,160	1,517	-0.21	-0.43	89.56%
47	CP127b	Keywords in Unique A Tag HREFs	1,674	34	-0.21	-0.44	91.91%
48	CPJLD068	Has JSON-LD Dentist	1	0	-0.20	-0.53	4.84%
49	GD001	Google Variation Density	305	3	-0.20	-0.48	83.68%
50	ENT001	Entities in HTML Tag	1,534	276	-0.20	-0.41	97.72%
51	CP470a	Search Terms in the HTML Tag	382	16	-0.20	-0.44	89.07%
52	CP487	Keywords in pages top 5 most used phrases	10	1	-0.20	-0.50	86.38%
53	CP381	Keywords in Meta Descriptions	13	2	-0.20	-0.49	82.64%
54	CPXR24	Number of P Tags	135	40	-0.20	-0.45	87.14%
55	CP458	Page Size Kilobytes	365	160	-0.20	-0.48	87.69%
56	CP169	Keywords in H3 Tags	463	3	-0.20	-0.45	88.38%
57	CP134a	Search Terms in Body Tag	251	15	-0.20	-0.44	91.98%
58	CPXR018	Keywords in Nav Tags	6,348	24	-0.20	-0.45	88.24%
59	CP471	Keywords in Span Tags	776	10	-0.19	-0.44	91.91%
60	CP137	Keywords in the Canonical URL	60	2	-0.19	-0.48	83.54%
61	QS003	Number of Questions	109	7	-0.19	-0.39	85.68%
62	CP005	Ahrefs Domain Rating	79	44	-0.19	-0.41	9.89%
63	CPXX888	Number of HTML Tags	3,775	915	-0.19	-0.44	88.80%
64	CP999	Search Result Path Matches	10	1	-0.19	-0.47	76.83%
65	ENT008	Entities in Meta Description Tag	16	3	-0.19	-0.47	59.54%
66	CP152	Keywords in H1 Tags	18	1	-0.19	-0.45	79.25%
67	CP124a	Keywords in Absolute URLs	5,313	48	-0.19	-0.42	89.63%
68	CP385	Keywords in Meta OpenGraph Content	6	1	-0.19	-0.47	75.52%
69	ENT013	Has Entities in H2 Tags	1	1	-0.19	-0.52	61.00%
70	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.18	-0.51	13.07%
71	CP486	Keywords in pages top 3 most used phrases	6	1	-0.18	-0.47	86.45%
72	CP045	Ahrefs Has Text Backlinks	1	1	-0.18	-0.50	13.69%
73	CP383	Keywords in Meta OpenGraph Description	34	2	-0.18	-0.45	78.15%
74	CPJLDxSA	Number Of JSON-LD Types	49	10	-0.18	-0.44	83.47%
75	CP070	Ahrefs Word Count	4,067	1,564	-0.18	-0.41	8.37%
76	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.18	-0.50	13.42%
77	CPXR003	Number of Heading Tags	52	22	-0.18	-0.41	89.76%
78	ENT005	Entities in H4 Tags	19	2	-0.18	-0.47	64.04%
79	DD005	DomDetailer Majestic CF	65	37	-0.18	-0.42	21.78%
80	CP159a	Search Terms in H1-H6 Tags	12	1	-0.18	-0.44	87.34%
81	CP476	TF/IDF	1	1	-0.18	-0.48	83.13%
82	CP017	Ahrefs Has Backlinks	1	1	-0.18	-0.50	13.83%
83	GD004	Google Density Exact Matches	41	3	-0.18	-0.45	64.38%
84	ENT014	Has Entities in H3 Tags	1	1	-0.18	-0.50	59.13%
85	DD010	DomDetailer Majestic Referring Subnets	55,896	13,278	-0.18	-0.20	22.54%
86	CP072	Search Result Document Matches	8	1	-0.18	-0.47	65.84%
87	CP484	Leading Keywords in Title Tag	1	0	-0.18	-0.49	78.35%
88	DD006	DomDetailer Majestic IPs	251,094	47,254	-0.18	-0.20	23.17%
89	DD015	DomDetailer Moz PA	73	44	-0.18	-0.37	20.61%
90	CP113	Search Result URL Matches	17	1	-0.18	-0.44	78.28%
91	DD008	DomDetailer Majestic Referring Domains	1,788,179	292,286	-0.17	-0.20	23.65%
92	CPX003	Keywords in Main Tags	13,280	62	-0.17	-0.48	88.11%
93	LSI006	LSI Words in H2 Tags	105	17	-0.17	-0.38	95.50%
94	QS004	Number of Questions In Headings	5	2	-0.17	-0.39	36.31%
95	CP146	Keywords in the First 100 Words	194	7	-0.17	-0.43	81.26%
96	GD003	Google Density Variations	5,743	40	-0.17	-0.40	78.84%
97	LSI001	LSI Words in Title Tag	17	5	-0.17	-0.39	91.98%
98	CPXR005	Number of H2 Tags	14	7	-0.17	-0.40	89.63%
99	CP427	Number of Images with Alt Text	76	19	-0.17	-0.40	89.00%
100	DD002	DomDetailer Facebook Shares	8,150,458	-5,805,694	-0.17	-0.29	21.65%
101	CP473	Keywords in Strong Tags	151	2	-0.17	-0.41	85.34%
102	CPX013	Keywords in Footer Tags	1,772	8	-0.17	-0.39	83.13%
103	ENT002	Entities in H1 Tags	7	2	-0.17	-0.41	57.81%
104	ENT010	Title Tag Has Entities	1	1	-0.17	-0.45	53.25%
105	DD012	DomDetailer Majestic TF	72	27	-0.17	-0.36	22.41%
106	CP050	Ahrefs Internal Links	623	138	-0.17	-0.36	13.76%
107	CP374	Keywords in the last 100 words	200	4	-0.17	-0.40	80.50%
108	CP425	Number of HTTPS Links	478	146	-0.17	-0.37	85.06%
109	CP164	Leading Keywords in H2 Tags	11	1	-0.17	-0.42	87.41%
110	DD007	DomDetailer Majestic Links	59,640,034	6,378,450	-0.17	-0.25	24.20%
111	CP426	Number of Images	103	29	-0.17	-0.37	87.90%
112	DD013	DomDetailer Moz DA	87	41	-0.17	-0.33	20.06%
113	QS012	Headings Has Question	1	0	-0.16	-0.47	75.31%
114	CPXR006	Number of H3 Tags	22	8	-0.16	-0.38	85.68%
115	CP007	Ahrefs External Links	222	26	-0.16	-0.33	12.66%
116	CP391	Number of Absolute URLs	430	150	-0.16	-0.38	85.20%
117	CP130	Keywords in Article Tags	4,217	24	-0.16	-0.45	79.05%
118	CP151	Leading Keywords in H1 Tags	2	0	-0.16	-0.44	78.91%
119	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.47	56.57%
120	LSI007	LSI Words in H3 Tags	94	16	-0.16	-0.36	93.64%
121	CP109	Search Result Summary Text Matches	60	2	-0.16	-0.45	74.07%
122	CP431	Number of Internal Links	452	133	-0.16	-0.35	85.34%
123	ENT011	Meta Description Tag Has Entities	1	1	-0.16	-0.46	52.56%
124	CP435	Number of Links	480	150	-0.16	-0.35	84.85%
125	CP469a	Search Terms in Sentences	28	2	-0.16	-0.38	91.84%
126	QS006	Number of Questions In H2 Tags	3	1	-0.16	-0.38	78.84%
127	CPJLD247	Has JSON-LD State	1	0	-0.16	-0.41	6.64%
128	CP049	Ahrefs Images	62	24	-0.16	-0.36	8.09%
129	CP410	Number of DoFollow Links	472	145	-0.16	-0.34	84.79%
130	CPJLD011	Has JSON-LD Answer	1	0	-0.16	-0.46	62.66%
131	DD016	DomDetailer Moz Rank	9	4	-0.16	-0.36	19.29%
132	CP125	Keywords making whole A Tags	11	1	-0.16	-0.42	83.89%
133	CPJLD217	Has JSON-LD Question	1	0	-0.16	-0.46	62.72%
134	CP467	Keywords in Section Tags	1,506	19	-0.16	-0.43	86.03%
135	CP057	Ahrefs Page Size	65,752	33,912	-0.16	-0.38	8.23%
136	CP052	Ahrefs Linked Root Domains	18	7	-0.16	-0.39	12.86%
137	CP376	Keywords making whole LI Tags	5	1	-0.15	-0.42	82.78%
138	DD014	DomDetailer Moz Links	66,724,007	8,085,697	-0.15	-0.23	22.06%
139	CP056	Ahrefs Pages	6	2	-0.15	-0.34	12.86%
140	CP355	Keywords in ID Attributes	389	2	-0.15	-0.41	82.23%
141	QS007	Number of Questions In H3 Tags	3	1	-0.15	-0.40	78.01%
142	ENT015	Has Entities in H4 Tags	1	0	-0.15	-0.44	55.74%
143	CP477	Keywords in Title Attributes	411	6	-0.15	-0.37	87.34%
144	CP485	Keywords in pages most used phrase	2	0	-0.15	-0.42	79.74%
145	CP177	Keywords in H4-H6 Tags	8	1	-0.15	-0.40	83.47%
146	CP357	Inline CSS Kilobytes	91	35	-0.15	-0.39	80.50%
147	CP048	Ahrefs Image Backlinks	299,372	4,794	-0.15	-0.30	11.34%
148	CP356	Keywords in I Tags	507	7	-0.15	-0.41	79.94%
149	CP095	Search Result Link Text Has Year	1	0	-0.15	-0.40	65.77%
150	CP358	Inline Javascript Kilobytes	145	32	-0.15	-0.31	81.05%
151	CPJLD116	Has JSON-LD HowToStep	1	0	-0.15	-0.43	5.12%
152	CP158	Keywords making whole H1-H6 Tags	3	0	-0.15	-0.41	79.32%
153	CPJLD266	Has JSON-LD Website	1	0	-0.14	-0.43	53.53%
154	LSI003	LSI Words in Meta Description Tag	48	8	-0.14	-0.35	91.70%
155	CP353	Head Size Kilobytes	128	47	-0.14	-0.36	75.17%
156	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.14	-0.41	77.39%
157	CPJLDxCB	Number Of Claimed Brands	21	1	-0.14	-0.38	75.24%
158	CP479b	Title Has Year	1	0	-0.14	-0.39	74.27%
159	PAGE007	Is Article Page	1	1	-0.14	-0.42	60.93%
160	CP483a	Search Terms in the Title Tag	2	0	-0.14	-0.38	84.09%
161	CP347	Has US Phone Number	1	0	-0.14	-0.41	63.21%
162	CP150a	Search Terms in H1 Tags	1	0	-0.14	-0.38	81.81%
163	CP451	Number of US Phone Numbers	125	7	-0.14	-0.32	78.98%
164	CP032	Ahrefs Has Image Backlinks	1	0	-0.14	-0.42	10.58%
165	CP351	Has XMLRPC	1	0	-0.14	-0.43	52.56%
166	CPJLD122	Has JSON-LD ImageObject	1	0	-0.14	-0.41	57.61%
167	GD002	Google Exact Match Density	2	0	-0.14	-0.40	35.55%
168	CP377	Load Time Milliseconds	69,502	2,411	-0.14	-0.29	64.11%
169	CP230	Has Meta Twitter Cards	1	1	-0.14	-0.42	61.07%
170	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.14	-0.47	1.94%
171	CP173	Keywords in H4 Tags	11	1	-0.14	-0.38	83.33%
172	CP126a	Search Terms in A Tags	56	2	-0.14	-0.34	87.62%
173	CP168	Leading Keywords in H3 Tags	15	0	-0.14	-0.37	83.40%
174	CP108	Search Result Summary Length	222	153	-0.14	-0.32	73.03%
175	CPJLD234	Has JSON-LD SelfStorage	1	0	-0.14	-0.28	0.69%
176	CP364	Is OpenGraph Type Article	1	0	-0.14	-0.41	60.44%
177	CP006	Ahrefs Edu Backlinks	97,008	1,575	-0.14	-0.33	8.51%
178	CP036	Ahrefs Has Linked Root Domains	1	1	-0.14	-0.42	11.96%
179	CP022	Ahrefs Has External Links	1	1	-0.14	-0.41	11.96%
180	CP150a2	Search Terms in H2 Tags	6	1	-0.14	-0.36	87.48%
181	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.41	12.31%
182	CP319	Has Schema Markup	1	1	-0.14	-0.41	73.72%
183	DD011	DomDetailer Majestic Referring .gov Links	21,667,022	3,181,083	-0.14	-0.22	20.68%
184	CP472	Keywords making whole Span Tags	7	1	-0.14	-0.37	86.45%
185	CPXR007	Number of H4 Tags	18	4	-0.14	-0.34	79.60%
186	CPJLD189	Has JSON-LD Organization	1	0	-0.14	-0.40	60.24%
187	LSI005	LSI Words in H1 Tags	16	4	-0.14	-0.32	89.21%
188	CPJLD265	Has JSON-LD WebPage	1	0	-0.13	-0.41	52.56%
189	CP481b	Word Count in Meta Description Tag	90	22	-0.13	-0.32	72.82%
190	PAGE009	Number of Prices	348	34	-0.13	-0.30	76.07%
191	CP460	Percentage of DoFollow Internal Links	93	80	-0.13	-0.35	70.89%
192	CP148	Flesch Kincaid Reading Grade	8	4	-0.13	-0.33	32.50%
193	CP437	Number of Meta Generator Tags	1	1	-0.13	-0.37	55.26%
194	CP021	Ahrefs Has EDU Backlinks	1	0	-0.13	-0.38	7.95%
195	CP479	Title Has Sales Words	1	0	-0.13	-0.39	68.74%
196	CP440	Number of NoFollow Links	50	7	-0.13	-0.31	77.11%
197	CP224	Has Meta Charset	1	1	-0.13	-0.38	63.21%
198	CPJLD241	Has JSON-LD SoftwareApplication	1	0	-0.13	-0.36	7.33%
199	CP413	Number of External Links	63	18	-0.13	-0.30	74.69%
200	PAGE008	Is Store Page	1	0	-0.13	-0.40	65.15%

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