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Top SEO Factors - 2022-02-24      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-02-24 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	44	27	-0.33	-0.59	63.48%
2	CPZZZ100	Number of Top 100 Shared Factors Used	86	56	-0.32	-0.59	63.48%
3	PAGE002	Is Inner Page	1	1	-0.31	-0.60	6.32%
4	CP104z	Search Result Has Publish Date	1	1	-0.30	-0.57	6.58%
5	ENT000a	Number of Entities Used	63	27	-0.29	-0.62	73.66%
6	CPZZZ200	Number of Top 200 Shared Factors Used	147	101	-0.28	-0.56	62.86%
7	CPZZZ	Number of Factors Used	219	135	-0.27	-0.54	92.19%
8	CP470	Keywords in the HTML Tag	35,539	275	-0.23	-0.51	93.68%
9	CP134	Keywords in Body Tag	23,669	222	-0.23	-0.51	92.45%
10	CPX010	Keywords in Div Tags	21,803	167	-0.22	-0.48	92.01%
11	CP061	Ahrefs Referring Class C Addresses	591	40	-0.22	-0.30	15.28%
12	ENT009	Entities in Title Tag	8	2	-0.22	-0.51	69.80%
13	CP063	Ahrefs Referring IP Addresses	907	54	-0.22	-0.30	15.28%
14	CP062	Ahrefs Referring Domains	5,073	97	-0.21	-0.28	15.36%
15	ENT003	Entities in H2 Tags	25	6	-0.21	-0.50	71.64%
16	ENT004	Entities in H3 Tags	32	5	-0.21	-0.50	72.08%
17	CP161	Keywords in H1-H6 Tags	59	8	-0.21	-0.47	93.24%
18	CP157	Keywords in H1, H2, and H3 Tags	100	7	-0.21	-0.47	92.98%
19	CP067	Ahrefs Text Backlinks	212,363	4,490	-0.21	-0.22	15.45%
20	CP002	Ahrefs Backlinks	212,384	4,461	-0.21	-0.22	15.54%
21	CP064	Ahrefs Referring Pages	212,384	4,479	-0.21	-0.22	15.54%
22	CP059	Ahrefs Rank	39	13	-0.21	-0.39	13.70%
23	CP129	Keywords in A Tags	5,079	37	-0.21	-0.46	94.47%
24	CP054	Ahrefs NoFollow Backlinks	96,161	982	-0.20	-0.26	15.19%
25	CP465	Keywords in P Tags	942	37	-0.20	-0.45	94.47%
26	CP475	Term Frequency	11	4	-0.20	-0.48	91.57%
27	CP127	Keywords in A Tag HREFs	3,423	55	-0.20	-0.44	92.89%
28	CP127b	Keywords in Unique A Tag HREFs	2,560	38	-0.20	-0.43	93.68%
29	DD015	DomDetailer Moz PA	73	46	-0.20	-0.45	33.10%
30	CP153	Keywords in H1 and H2 Tags	24	4	-0.19	-0.46	91.57%
31	CP469	Keywords in Sentences	584	28	-0.19	-0.42	91.13%
32	DD010	DomDetailer Majestic Referring Subnets	79,785	14,851	-0.19	-0.23	35.91%
33	DD005	DomDetailer Majestic CF	69	39	-0.19	-0.44	33.89%
34	CP375	Keywords in LI Tags	1,170	21	-0.19	-0.44	92.63%
35	DD006	DomDetailer Majestic IPs	351,761	51,692	-0.19	-0.23	36.44%
36	DD008	DomDetailer Majestic Referring Domains	2,388,627	309,083	-0.19	-0.23	36.79%
37	CP004	Ahrefs Dofollow Backlinks	172,423	3,534	-0.19	-0.24	15.36%
38	ENT018	Entities in Sentences	467	98	-0.19	-0.39	97.89%
39	CP458	Page Size Kilobytes	332	145	-0.19	-0.47	86.57%
40	CP097	Search Result Link Text Matches	3	1	-0.19	-0.48	77.52%
41	CP071	Search Result Display URL Matches	3	1	-0.19	-0.48	77.52%
42	CKWD001	Clean Keyword Density in the HTML Tag	191	4	-0.19	-0.46	84.37%
43	CP488	Keywords in pages top 10 most used phrases	6	2	-0.19	-0.49	87.71%
44	DD013	DomDetailer Moz DA	88	45	-0.18	-0.40	32.22%
45	CP470a	Search Terms in the HTML Tag	45,232	38	-0.18	-0.42	91.04%
46	CP135	Body Tag Size Kilobytes	192	80	-0.18	-0.45	90.34%
47	CP165	Keywords in H2 Tags	43	3	-0.18	-0.45	91.57%
48	CP160	Leading Keywords in H1-H6 Tags	16	2	-0.18	-0.44	90.87%
49	CP465c	Keywords in script Tags	14,490	65	-0.18	-0.44	94.12%
50	CP156	Leading Keywords in H1, H2, and H3 Tags	12	1	-0.18	-0.44	89.55%
51	CP134a	Search Terms in Body Tag	41,380	38	-0.18	-0.41	92.54%
52	ENT001	Entities in HTML Tag	1,266	302	-0.18	-0.39	96.40%
53	DD016	DomDetailer Moz Rank	9	5	-0.18	-0.41	30.20%
54	CPXX888	Number of HTML Tags	2,692	828	-0.18	-0.43	86.30%
55	DD012	DomDetailer Majestic TF	64	31	-0.18	-0.40	33.45%
56	CP492b	Unabridged Word Count	14,433	1,778	-0.18	-0.39	86.74%
57	LSI002	LSI Words in Sentences	3,263	596	-0.18	-0.38	96.31%
58	CP045	Ahrefs Has Text Backlinks	1	1	-0.18	-0.46	15.45%
59	CP140	Clean Text Kilobytes	78	11	-0.18	-0.39	84.46%
60	CP124a	Keywords in Absolute URLs	4,488	55	-0.18	-0.40	90.69%
61	CP017	Ahrefs Has Backlinks	1	1	-0.18	-0.46	15.54%
62	GD001	Google Variation Density	351	3	-0.17	-0.44	84.55%
63	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.17	-0.46	15.45%
64	CP108	Search Result Summary Length	212	155	-0.17	-0.40	70.15%
65	CP487	Keywords in pages top 5 most used phrases	3	1	-0.17	-0.48	86.48%
66	CP113	Search Result URL Matches	5	2	-0.17	-0.43	78.58%
67	DD007	DomDetailer Majestic Links	203,933,348	1,467,460	-0.17	-0.20	35.91%
68	ENT008	Entities in Meta Description Tag	13	3	-0.17	-0.44	65.85%
69	CP999	Search Result Path Matches	4	2	-0.17	-0.43	75.59%
70	CP128	Keywords in Alt Attributes	223	7	-0.17	-0.39	89.46%
71	CP468	Number of Sentences	217	63	-0.17	-0.38	84.72%
72	CP471	Keywords in Span Tags	634	11	-0.17	-0.40	90.08%
73	CP019	Ahrefs Has DoFollow Backlinks	1	0	-0.17	-0.44	14.84%
74	CP481	Keywords in Title Tag	3	2	-0.17	-0.42	78.23%
75	CP425	Number of HTTPS Links	528	138	-0.17	-0.38	83.85%
76	DD002	DomDetailer Facebook Shares	9,017,199	-6,126,139	-0.17	-0.25	35.12%
77	DD014	DomDetailer Moz Links	115,200,468	14,354,164	-0.17	-0.24	35.29%
78	CP410	Number of DoFollow Links	519	137	-0.17	-0.38	83.14%
79	CPXR018	Keywords in Nav Tags	5,253	32	-0.17	-0.39	90.69%
80	CP435	Number of Links	530	141	-0.16	-0.38	84.90%
81	CP072	Search Result Document Matches	4	1	-0.16	-0.43	70.94%
82	CP137	Keywords in the Canonical URL	5	2	-0.16	-0.43	84.37%
83	CPXR24	Number of P Tags	145	37	-0.16	-0.39	85.43%
84	GD004	Google Density Exact Matches	93	3	-0.16	-0.40	72.52%
85	CP146	Keywords in the First 100 Words	188	8	-0.16	-0.43	82.00%
86	CP431	Number of Internal Links	516	124	-0.16	-0.37	84.99%
87	CP169	Keywords in H3 Tags	59	3	-0.16	-0.40	91.13%
88	ENT010	Title Tag Has Entities	1	1	-0.16	-0.43	60.58%
89	CP492	Word Count	5,477	1,659	-0.16	-0.29	84.81%
90	CPXR003	Number of Heading Tags	54	21	-0.16	-0.37	87.97%
91	CP159a	Search Terms in H1-H6 Tags	580	1	-0.16	-0.41	89.03%
92	ENT002	Entities in H1 Tags	6	2	-0.16	-0.40	64.79%
93	CP476	TF/IDF	1	1	-0.16	-0.45	80.77%
94	CP381	Keywords in Meta Descriptions	34	2	-0.16	-0.42	83.23%
95	CP486	Keywords in pages top 3 most used phrases	2	1	-0.16	-0.44	85.43%
96	ENT013	Has Entities in H2 Tags	1	1	-0.16	-0.46	64.79%
97	CP427	Number of Images with Alt Text	59	17	-0.16	-0.37	85.69%
98	ENT005	Entities in H4 Tags	23	2	-0.16	-0.43	68.31%
99	CP358	Inline Javascript Kilobytes	128	29	-0.15	-0.36	84.90%
100	CP426	Number of Images	251	26	-0.15	-0.35	84.55%
101	DD011	DomDetailer Majestic Referring .gov Links	29,753,663	3,269,407	-0.15	-0.25	33.01%
102	CPX003	Keywords in Main Tags	4,424	57	-0.15	-0.43	87.88%
103	QS003	Number of Questions	56	6	-0.15	-0.34	82.18%
104	CP152	Keywords in H1 Tags	3	1	-0.15	-0.38	79.02%
105	CP151	Leading Keywords in H1 Tags	1	0	-0.15	-0.41	79.89%
106	CP391	Number of Absolute URLs	530	135	-0.15	-0.36	84.11%
107	LSI001	LSI Words in Title Tag	13	5	-0.15	-0.35	92.36%
108	CP469a	Search Terms in Sentences	2,406	3	-0.15	-0.37	89.82%
109	CPX013	Keywords in Footer Tags	2,313	12	-0.15	-0.37	83.49%
110	CP050	Ahrefs Internal Links	474	92	-0.15	-0.29	15.54%
111	CPXR005	Number of H2 Tags	18	6	-0.15	-0.35	85.07%
112	CPXR006	Number of H3 Tags	23	8	-0.15	-0.35	86.57%
113	CP484	Leading Keywords in Title Tag	1	0	-0.15	-0.43	79.19%
114	QS004	Number of Questions In Headings	7	2	-0.15	-0.35	28.01%
115	CP109	Search Result Summary Text Matches	44	3	-0.15	-0.41	65.94%
116	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.44	65.76%
117	CP355	Keywords in ID Attributes	370	2	-0.14	-0.38	83.76%
118	GD003	Google Density Variations	5,765	46	-0.14	-0.37	78.49%
119	CP374	Keywords in the last 100 words	188	4	-0.14	-0.38	81.65%
120	LSI006	LSI Words in H2 Tags	82	15	-0.14	-0.34	95.70%
121	CP114	Search Result Uses HTTPS	1	1	-0.14	-0.39	61.72%
122	CP383	Keywords in Meta OpenGraph Description	29	2	-0.14	-0.39	80.86%
123	CP483a	Search Terms in the Title Tag	2	0	-0.14	-0.39	81.21%
124	ENT012	Has Entities in H1 Tags	1	1	-0.14	-0.42	61.90%
125	CP164	Leading Keywords in H2 Tags	6	1	-0.14	-0.38	84.99%
126	CP385	Keywords in Meta OpenGraph Content	6	1	-0.14	-0.40	75.50%
127	PAGE009	Number of Prices	424	33	-0.14	-0.32	52.68%
128	CP413	Number of External Links	71	18	-0.14	-0.30	75.15%
129	CP125	Keywords making whole A Tags	10	1	-0.14	-0.37	84.28%
130	CP473	Keywords in Strong Tags	14	2	-0.14	-0.35	82.44%
131	QS012	Headings Has Question	1	0	-0.14	-0.42	78.23%
132	CP477	Keywords in Title Attributes	325	7	-0.14	-0.36	86.65%
133	CPJLDxSA	Number Of JSON-LD Types	51	9	-0.14	-0.36	82.00%
134	CP472	Keywords making whole Span Tags	11	1	-0.14	-0.38	83.85%
135	CP056	Ahrefs Pages	7	2	-0.14	-0.29	15.10%
136	CP409	Number of DoFollow External Links	58	15	-0.14	-0.29	74.80%
137	CP126a	Search Terms in A Tags	5,398	5	-0.13	-0.35	88.67%
138	CP376	Keywords making whole LI Tags	9	1	-0.13	-0.37	83.06%
139	CP007	Ahrefs External Links	139	20	-0.13	-0.27	14.84%
140	CP353	Head Size Kilobytes	115	42	-0.13	-0.36	81.30%
141	ENT011	Meta Description Tag Has Entities	1	1	-0.13	-0.40	58.47%
142	CP377	Load Time Milliseconds	80,979	2,460	-0.13	-0.28	66.29%
143	CP104b	Search Result Publish Date	2,010,599,163	1,960,342,104	-0.13	-0.34	35.73%
144	CP467	Keywords in Section Tags	407	19	-0.13	-0.37	85.07%
145	CP168	Leading Keywords in H3 Tags	6	0	-0.13	-0.35	85.43%
146	QS006	Number of Questions In H2 Tags	4	1	-0.13	-0.35	80.95%
147	CP357	Inline CSS Kilobytes	97	30	-0.13	-0.36	78.75%
148	CP158	Keywords making whole H1-H6 Tags	3	0	-0.13	-0.37	80.07%
149	CP150a	Search Terms in H1 Tags	57	0	-0.13	-0.36	81.21%
150	CP048	Ahrefs Image Backlinks	62,760	772	-0.13	-0.23	13.78%
151	LSI007	LSI Words in H3 Tags	79	15	-0.13	-0.31	94.03%
152	CP034	Ahrefs Has Internal Links	1	1	-0.13	-0.37	13.96%
153	CP005	Ahrefs Domain Rating	78	30	-0.13	-0.28	11.24%
154	CP154	Keywords making whole H1, H2, and H3 Tags	1	0	-0.13	-0.36	79.89%
155	CP177	Keywords in H4-H6 Tags	16	1	-0.13	-0.35	82.00%
156	CP036	Ahrefs Has Linked Root Domains	1	1	-0.13	-0.36	13.70%
157	CPJLD011	Has JSON-LD Answer	1	0	-0.12	-0.39	63.48%
158	LSI003	LSI Words in Meta Description Tag	41	9	-0.12	-0.31	92.45%
159	QS007	Number of Questions In H3 Tags	3	1	-0.12	-0.33	79.81%
160	CP052	Ahrefs Linked Root Domains	16	6	-0.12	-0.27	14.84%
161	CP130	Keywords in Article Tags	399	20	-0.12	-0.37	79.19%
162	CPJLD217	Has JSON-LD Question	1	0	-0.12	-0.39	63.65%
163	CP460	Percentage of DoFollow Internal Links	94	79	-0.12	-0.33	76.56%
164	CP150a2	Search Terms in H2 Tags	177	0	-0.12	-0.34	87.71%
165	CP022	Ahrefs Has External Links	1	1	-0.12	-0.36	14.49%
166	CP485	Keywords in pages most used phrase	1	0	-0.12	-0.38	78.05%
167	CP147	Flesch Kincaid Reading Ease	130	104	-0.12	-0.26	22.65%
168	CP451	Number of US Phone Numbers	67	8	-0.12	-0.31	76.65%
169	ENT015	Has Entities in H4 Tags	1	0	-0.12	-0.38	57.77%
170	CP461	Percentage of DoFollow Links	100	93	-0.12	-0.31	73.49%
171	CP380	Meta Description Length	560	126	-0.12	-0.31	74.63%
172	CP204	Has Canonical URL	1	1	-0.12	-0.37	73.40%
173	CP481b	Word Count in Meta Description Tag	90	21	-0.12	-0.31	74.01%
174	CP032	Ahrefs Has Image Backlinks	1	0	-0.12	-0.34	13.43%
175	CP313	Has Privacy Policy	1	1	-0.12	-0.37	71.03%
176	CP173	Keywords in H4 Tags	12	1	-0.12	-0.34	81.74%
177	CP440	Number of NoFollow Links	26	5	-0.12	-0.28	76.56%
178	CP319	Has Schema Markup	1	1	-0.12	-0.38	73.05%
179	CP424	Number of HREF Lang Tags	43	1	-0.12	-0.33	71.29%
180	CP439	Number of NoFollow Externa Links	21	3	-0.12	-0.31	75.42%
181	CP356	Keywords in I Tags	99	5	-0.12	-0.32	79.28%
182	CPXR002	Number of HTML Comments	637	26	-0.12	-0.31	75.94%
183	CP444	Number of Social Accounts	20	1	-0.12	-0.31	71.29%
184	CP139	Keywords in Class Attributes	6,663	24	-0.12	-0.31	79.54%
185	CP148	Flesch Kincaid Reading Grade	8	4	-0.12	-0.28	23.53%
186	CP445	Number of Social Pages	14	3	-0.12	-0.27	73.05%
187	CP099	Search Result Number of Dirs in Path	5	2	-0.12	-0.31	56.45%
188	CPJLDxCB	Number Of Claimed Brands	10	1	-0.12	-0.34	72.70%
189	CPXR007	Number of H4 Tags	15	4	-0.12	-0.30	77.61%
190	CP225	Has Meta Description	1	1	-0.12	-0.36	69.18%
191	CP428	Number of Images without Alt Text	213	9	-0.11	-0.29	74.45%
192	CP381a	Search Terms in Meta Descriptions	2	0	-0.11	-0.34	85.78%
193	CPXR011	Keywords in Button Tags	1,219	4	-0.11	-0.34	81.21%
194	CP149	Keywords making whole H1 Tags	1	0	-0.11	-0.36	75.94%
195	CP479ii	Title Has Sentiment Words	1	0	-0.11	-0.35	69.01%
196	LSI005	LSI Words in H1 Tags	19	4	-0.11	-0.27	89.20%
197	CP479	Title Has Sales Words	1	0	-0.11	-0.35	70.06%
198	CP418	Number of Forms	14	2	-0.11	-0.31	69.27%
199	CP415	Number of FaceBook Pages	9	2	-0.11	-0.28	71.55%
200	CP430	Number of Instagram Pages	10	1	-0.11	-0.30	72.34%

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