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Top SEO Factors - 2022-02-23      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-02-23 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	44	27	-0.33	-0.59	62.01%
2	CPZZZ100	Number of Top 100 Shared Factors Used	86	56	-0.32	-0.59	61.92%
3	PAGE002	Is Inner Page	1	1	-0.32	-0.61	6.62%
4	CP104z	Search Result Has Publish Date	1	1	-0.30	-0.57	6.89%
5	ENT000a	Number of Entities Used	63	27	-0.29	-0.62	72.89%
6	CPZZZ200	Number of Top 200 Shared Factors Used	147	101	-0.28	-0.56	61.65%
7	CPZZZ	Number of Factors Used	214	135	-0.27	-0.54	91.84%
8	CP470	Keywords in the HTML Tag	35,539	278	-0.23	-0.51	93.56%
9	CP134	Keywords in Body Tag	23,669	223	-0.23	-0.51	92.48%
10	CPX010	Keywords in Div Tags	21,803	170	-0.22	-0.48	91.93%
11	ENT009	Entities in Title Tag	8	2	-0.22	-0.51	69.54%
12	ENT003	Entities in H2 Tags	25	6	-0.21	-0.50	70.99%
13	ENT004	Entities in H3 Tags	32	5	-0.21	-0.50	71.08%
14	CP161	Keywords in H1-H6 Tags	59	8	-0.21	-0.47	93.20%
15	CP061	Ahrefs Referring Class C Addresses	591	40	-0.21	-0.29	15.23%
16	CP063	Ahrefs Referring IP Addresses	907	55	-0.21	-0.28	15.23%
17	CP062	Ahrefs Referring Domains	5,073	100	-0.21	-0.27	15.32%
18	CP157	Keywords in H1, H2, and H3 Tags	100	7	-0.21	-0.47	92.93%
19	CP129	Keywords in A Tags	5,079	37	-0.21	-0.46	94.65%
20	CP465	Keywords in P Tags	942	37	-0.20	-0.45	94.38%
21	CP475	Term Frequency	11	4	-0.20	-0.47	91.66%
22	CP067	Ahrefs Text Backlinks	212,363	4,674	-0.20	-0.21	15.32%
23	CP059	Ahrefs Rank	39	13	-0.20	-0.38	13.51%
24	CP127	Keywords in A Tag HREFs	3,423	55	-0.20	-0.44	93.02%
25	CP127b	Keywords in Unique A Tag HREFs	2,560	38	-0.20	-0.44	93.56%
26	CP002	Ahrefs Backlinks	212,384	4,661	-0.20	-0.21	15.41%
27	CP064	Ahrefs Referring Pages	212,384	4,661	-0.20	-0.21	15.41%
28	DD015	DomDetailer Moz PA	73	46	-0.20	-0.44	32.55%
29	CP054	Ahrefs NoFollow Backlinks	96,161	1,032	-0.20	-0.25	15.05%
30	CP153	Keywords in H1 and H2 Tags	24	4	-0.19	-0.46	91.57%
31	CP469	Keywords in Sentences	584	28	-0.19	-0.42	90.75%
32	CP375	Keywords in LI Tags	1,170	22	-0.19	-0.44	92.75%
33	DD005	DomDetailer Majestic CF	69	39	-0.19	-0.43	33.36%
34	DD010	DomDetailer Majestic Referring Subnets	79,785	14,989	-0.19	-0.22	35.45%
35	CP458	Page Size Kilobytes	332	145	-0.19	-0.47	86.31%
36	CP097	Search Result Link Text Matches	3	1	-0.19	-0.48	78.24%
37	CP071	Search Result Display URL Matches	3	1	-0.19	-0.48	78.24%
38	ENT018	Entities in Sentences	467	98	-0.19	-0.40	97.91%
39	DD006	DomDetailer Majestic IPs	351,761	52,220	-0.19	-0.22	35.99%
40	CKWD001	Clean Keyword Density in the HTML Tag	191	4	-0.19	-0.46	84.50%
41	DD008	DomDetailer Majestic Referring Domains	2,388,627	311,677	-0.19	-0.23	36.26%
42	CP488	Keywords in pages top 10 most used phrases	6	2	-0.19	-0.49	87.40%
43	CP470a	Search Terms in the HTML Tag	45,232	40	-0.19	-0.43	90.84%
44	CP135	Body Tag Size Kilobytes	187	79	-0.19	-0.45	89.94%
45	CP465c	Keywords in script Tags	14,490	67	-0.18	-0.44	94.02%
46	CP160	Leading Keywords in H1-H6 Tags	16	2	-0.18	-0.44	90.75%
47	CP004	Ahrefs Dofollow Backlinks	172,423	3,671	-0.18	-0.23	15.14%
48	CP165	Keywords in H2 Tags	43	3	-0.18	-0.45	91.57%
49	DD013	DomDetailer Moz DA	88	46	-0.18	-0.39	31.64%
50	CP134a	Search Terms in Body Tag	41,380	39	-0.18	-0.41	92.48%
51	ENT001	Entities in HTML Tag	1,266	299	-0.18	-0.39	96.46%
52	CP156	Leading Keywords in H1, H2, and H3 Tags	12	1	-0.18	-0.44	89.39%
53	CPXX888	Number of HTML Tags	2,692	826	-0.18	-0.43	85.77%
54	DD012	DomDetailer Majestic TF	64	31	-0.18	-0.39	32.82%
55	CP492b	Unabridged Word Count	14,433	1,779	-0.18	-0.39	86.13%
56	LSI002	LSI Words in Sentences	3,263	590	-0.18	-0.38	96.37%
57	CP124a	Keywords in Absolute URLs	4,488	55	-0.18	-0.40	90.75%
58	GD001	Google Variation Density	351	3	-0.18	-0.45	84.95%
59	DD016	DomDetailer Moz Rank	9	5	-0.18	-0.40	29.65%
60	CP140	Clean Text Kilobytes	78	11	-0.18	-0.39	84.04%
61	CP108	Search Result Summary Length	205	154	-0.18	-0.40	70.63%
62	CP113	Search Result URL Matches	5	2	-0.18	-0.44	78.79%
63	CP487	Keywords in pages top 5 most used phrases	3	1	-0.17	-0.48	86.22%
64	CP999	Search Result Path Matches	4	2	-0.17	-0.44	75.70%
65	ENT008	Entities in Meta Description Tag	13	3	-0.17	-0.44	65.10%
66	CP468	Number of Sentences	217	62	-0.17	-0.38	84.22%
67	CP045	Ahrefs Has Text Backlinks	1	1	-0.17	-0.45	15.41%
68	DD007	DomDetailer Majestic Links	203,933,348	1,624,330	-0.17	-0.20	35.54%
69	CP128	Keywords in Alt Attributes	223	7	-0.17	-0.39	89.48%
70	CP017	Ahrefs Has Backlinks	1	1	-0.17	-0.44	15.50%
71	CP471	Keywords in Span Tags	634	11	-0.17	-0.40	90.30%
72	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.17	-0.45	15.41%
73	CP481	Keywords in Title Tag	3	2	-0.17	-0.43	78.60%
74	CP425	Number of HTTPS Links	528	137	-0.17	-0.38	83.50%
75	CPXR018	Keywords in Nav Tags	5,253	33	-0.17	-0.39	90.84%
76	CP410	Number of DoFollow Links	519	137	-0.17	-0.38	82.86%
77	DD002	DomDetailer Facebook Shares	9,017,199	-5,918,719	-0.17	-0.25	34.45%
78	CP072	Search Result Document Matches	4	1	-0.17	-0.43	71.35%
79	CP435	Number of Links	530	141	-0.17	-0.38	84.59%
80	CP137	Keywords in the Canonical URL	5	2	-0.16	-0.43	84.22%
81	CP019	Ahrefs Has DoFollow Backlinks	1	0	-0.16	-0.43	14.78%
82	CP431	Number of Internal Links	516	124	-0.16	-0.37	84.59%
83	DD014	DomDetailer Moz Links	115,200,468	14,301,762	-0.16	-0.23	34.72%
84	CPXR24	Number of P Tags	145	37	-0.16	-0.38	84.95%
85	GD004	Google Density Exact Matches	93	3	-0.16	-0.40	71.99%
86	CP146	Keywords in the First 100 Words	188	8	-0.16	-0.43	82.23%
87	CP169	Keywords in H3 Tags	59	3	-0.16	-0.40	90.84%
88	ENT010	Title Tag Has Entities	1	1	-0.16	-0.43	60.47%
89	ENT002	Entities in H1 Tags	6	2	-0.16	-0.40	64.37%
90	CP492	Word Count	5,477	1,651	-0.16	-0.30	84.50%
91	CP476	TF/IDF	1	1	-0.16	-0.46	80.33%
92	CP159a	Search Terms in H1-H6 Tags	580	1	-0.16	-0.41	88.58%
93	CPXR003	Number of Heading Tags	54	21	-0.16	-0.36	87.67%
94	CP381	Keywords in Meta Descriptions	34	2	-0.16	-0.42	83.32%
95	CP486	Keywords in pages top 3 most used phrases	2	1	-0.16	-0.44	85.49%
96	ENT013	Has Entities in H2 Tags	1	1	-0.16	-0.46	64.28%
97	CP427	Number of Images with Alt Text	59	17	-0.16	-0.37	85.49%
98	ENT005	Entities in H4 Tags	23	2	-0.15	-0.43	67.36%
99	CP426	Number of Images	251	26	-0.15	-0.35	84.22%
100	CPX003	Keywords in Main Tags	4,424	57	-0.15	-0.43	87.67%
101	CP358	Inline Javascript Kilobytes	128	29	-0.15	-0.36	84.77%
102	QS003	Number of Questions	40	6	-0.15	-0.35	82.50%
103	DD011	DomDetailer Majestic Referring .gov Links	29,753,663	3,320,940	-0.15	-0.24	32.46%
104	CP152	Keywords in H1 Tags	3	1	-0.15	-0.38	79.15%
105	CP391	Number of Absolute URLs	530	134	-0.15	-0.36	83.50%
106	CP151	Leading Keywords in H1 Tags	1	0	-0.15	-0.41	80.60%
107	CP469a	Search Terms in Sentences	2,406	3	-0.15	-0.38	89.57%
108	CPX013	Keywords in Footer Tags	2,313	12	-0.15	-0.37	83.77%
109	CP484	Leading Keywords in Title Tag	1	0	-0.15	-0.43	79.42%
110	LSI001	LSI Words in Title Tag	13	5	-0.15	-0.35	92.20%
111	QS004	Number of Questions In Headings	7	2	-0.15	-0.35	28.01%
112	CPXR005	Number of H2 Tags	18	6	-0.15	-0.35	85.04%
113	CP109	Search Result Summary Text Matches	44	3	-0.15	-0.42	65.55%
114	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.44	65.00%
115	CP355	Keywords in ID Attributes	370	2	-0.15	-0.38	83.68%
116	CP114	Search Result Uses HTTPS	1	1	-0.15	-0.40	61.83%
117	CP374	Keywords in the last 100 words	188	4	-0.15	-0.38	82.14%
118	CPXR006	Number of H3 Tags	23	7	-0.14	-0.35	86.31%
119	CP383	Keywords in Meta OpenGraph Description	29	2	-0.14	-0.39	81.05%
120	GD003	Google Density Variations	5,765	46	-0.14	-0.37	78.51%
121	ENT012	Has Entities in H1 Tags	1	1	-0.14	-0.42	61.20%
122	LSI006	LSI Words in H2 Tags	82	15	-0.14	-0.34	95.83%
123	CP050	Ahrefs Internal Links	474	92	-0.14	-0.28	15.50%
124	CP385	Keywords in Meta OpenGraph Content	6	1	-0.14	-0.40	75.97%
125	CP483a	Search Terms in the Title Tag	2	0	-0.14	-0.39	80.78%
126	PAGE009	Number of Prices	424	33	-0.14	-0.32	51.31%
127	CP164	Leading Keywords in H2 Tags	6	1	-0.14	-0.37	84.68%
128	CP473	Keywords in Strong Tags	14	2	-0.14	-0.35	82.50%
129	QS012	Headings Has Question	1	0	-0.14	-0.43	78.33%
130	CP413	Number of External Links	68	18	-0.14	-0.30	74.52%
131	CP125	Keywords making whole A Tags	10	1	-0.14	-0.37	84.59%
132	CP477	Keywords in Title Attributes	325	7	-0.14	-0.36	86.94%
133	CPJLDxSA	Number Of JSON-LD Types	51	8	-0.14	-0.36	81.69%
134	CP472	Keywords making whole Span Tags	11	1	-0.14	-0.38	84.22%
135	CP376	Keywords making whole LI Tags	9	1	-0.14	-0.38	83.68%
136	CP353	Head Size Kilobytes	115	42	-0.13	-0.36	81.69%
137	CP409	Number of DoFollow External Links	58	15	-0.13	-0.29	74.25%
138	CP126a	Search Terms in A Tags	5,398	6	-0.13	-0.35	88.30%
139	CP377	Load Time Milliseconds	45,255	2,396	-0.13	-0.28	66.00%
140	ENT011	Meta Description Tag Has Entities	1	1	-0.13	-0.40	57.48%
141	QS006	Number of Questions In H2 Tags	4	1	-0.13	-0.35	81.05%
142	CP104b	Search Result Publish Date	2,010,599,163	1,959,928,600	-0.13	-0.34	36.17%
143	CP357	Inline CSS Kilobytes	97	30	-0.13	-0.36	79.24%
144	CP467	Keywords in Section Tags	407	19	-0.13	-0.37	84.86%
145	CP168	Leading Keywords in H3 Tags	6	0	-0.13	-0.35	85.31%
146	CP158	Keywords making whole H1-H6 Tags	3	0	-0.13	-0.37	79.78%
147	CP056	Ahrefs Pages	7	2	-0.13	-0.28	15.05%
148	CP150a	Search Terms in H1 Tags	57	0	-0.13	-0.36	80.69%
149	LSI007	LSI Words in H3 Tags	79	15	-0.13	-0.31	94.02%
150	CP007	Ahrefs External Links	139	20	-0.13	-0.26	14.78%
151	CP154	Keywords making whole H1, H2, and H3 Tags	1	0	-0.13	-0.36	79.42%
152	CP177	Keywords in H4-H6 Tags	16	1	-0.13	-0.35	82.14%
153	CP005	Ahrefs Domain Rating	78	29	-0.13	-0.28	11.33%
154	CP048	Ahrefs Image Backlinks	62,760	797	-0.13	-0.23	13.78%
155	QS007	Number of Questions In H3 Tags	3	1	-0.12	-0.33	80.51%
156	CPJLD011	Has JSON-LD Answer	1	0	-0.12	-0.39	63.83%
157	CP130	Keywords in Article Tags	399	20	-0.12	-0.37	79.06%
158	CP147	Flesch Kincaid Reading Ease	130	104	-0.12	-0.26	22.67%
159	CP150a2	Search Terms in H2 Tags	177	1	-0.12	-0.35	87.22%
160	LSI003	LSI Words in Meta Description Tag	41	9	-0.12	-0.31	92.48%
161	CP460	Percentage of DoFollow Internal Links	94	79	-0.12	-0.33	77.06%
162	CPJLD217	Has JSON-LD Question	1	0	-0.12	-0.39	64.01%
163	CP485	Keywords in pages most used phrase	1	0	-0.12	-0.38	78.60%
164	CP034	Ahrefs Has Internal Links	1	1	-0.12	-0.35	13.78%
165	CP461	Percentage of DoFollow Links	100	93	-0.12	-0.31	73.07%
166	CP319	Has Schema Markup	1	1	-0.12	-0.38	72.89%
167	CP380	Meta Description Length	560	126	-0.12	-0.31	74.34%
168	CP451	Number of US Phone Numbers	67	8	-0.12	-0.31	76.79%
169	ENT015	Has Entities in H4 Tags	1	0	-0.12	-0.38	57.21%
170	CP036	Ahrefs Has Linked Root Domains	1	1	-0.12	-0.34	13.51%
171	CP204	Has Canonical URL	1	1	-0.12	-0.37	72.89%
172	CP052	Ahrefs Linked Root Domains	16	6	-0.12	-0.26	14.78%
173	CP481b	Word Count in Meta Description Tag	90	21	-0.12	-0.31	73.89%
174	CP440	Number of NoFollow Links	26	5	-0.12	-0.28	76.61%
175	CP313	Has Privacy Policy	1	1	-0.12	-0.37	70.81%
176	CP022	Ahrefs Has External Links	1	1	-0.12	-0.35	14.42%
177	CP173	Keywords in H4 Tags	12	1	-0.12	-0.34	81.78%
178	CP445	Number of Social Pages	14	3	-0.12	-0.28	72.80%
179	CP439	Number of NoFollow Externa Links	21	3	-0.12	-0.31	75.61%
180	CP424	Number of HREF Lang Tags	43	1	-0.12	-0.33	71.17%
181	CPXR002	Number of HTML Comments	637	26	-0.12	-0.31	76.07%
182	CP444	Number of Social Accounts	20	1	-0.12	-0.31	71.17%
183	CP139	Keywords in Class Attributes	6,663	25	-0.12	-0.31	79.42%
184	CP032	Ahrefs Has Image Backlinks	1	0	-0.12	-0.33	13.42%
185	CP225	Has Meta Description	1	1	-0.12	-0.36	68.45%
186	CP356	Keywords in I Tags	99	5	-0.12	-0.31	79.96%
187	CP099	Search Result Number of Dirs in Path	5	2	-0.12	-0.31	55.76%
188	CP381a	Search Terms in Meta Descriptions	2	0	-0.12	-0.34	85.49%
189	CPJLDxCB	Number Of Claimed Brands	10	1	-0.12	-0.34	72.35%
190	CP149	Keywords making whole H1 Tags	1	0	-0.11	-0.36	75.97%
191	CP479ii	Title Has Sentiment Words	1	0	-0.11	-0.35	68.72%
192	CP428	Number of Images without Alt Text	213	9	-0.11	-0.29	74.61%
193	CPXR007	Number of H4 Tags	15	4	-0.11	-0.29	77.24%
194	CP479	Title Has Sales Words	1	0	-0.11	-0.35	69.81%
195	LSI005	LSI Words in H1 Tags	19	4	-0.11	-0.27	88.94%
196	CP430	Number of Instagram Pages	10	1	-0.11	-0.30	72.26%
197	CP418	Number of Forms	14	2	-0.11	-0.31	69.27%
198	CPXR011	Keywords in Button Tags	1,219	4	-0.11	-0.34	81.50%
199	CP415	Number of FaceBook Pages	9	2	-0.11	-0.28	71.71%
200	CP345	Has Terms of Service	1	0	-0.11	-0.35	69.63%

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