Top SEO Factors




Top SEO Factors - 2022-01-18      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-01-18 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1CPZZZ50Number of Top 50 Shared Factors Used4227-0.29-0.5712.20%
2CPZZZ100Number of Top 100 Shared Factors Used8355-0.29-0.5812.20%
3PAGE002Is Inner Page11-0.28-0.550.53%
4ENT000aNumber of Entities Used6230-0.27-0.5977.59%
5CPZZZ200Number of Top 200 Shared Factors Used14298-0.27-0.5712.20%
6LSI004LSI Words in HTML Tag6,6363,222-0.27-0.700.13%
7CP104zSearch Result Has Publish Date11-0.23-0.481.86%
8CPZZZNumber of Factors Used205144-0.22-0.4393.10%
9CP108Search Result Summary Length359158-0.21-0.4891.91%
10ENT004Entities in H3 Tags266-0.21-0.5076.39%
11CP470Keywords in the HTML Tag42,438300-0.20-0.4695.23%
12ENT003Entities in H2 Tags386-0.20-0.4876.92%
13CP161Keywords in H1-H6 Tags1599-0.20-0.4793.77%
14CPX010Keywords in Div Tags16,898193-0.20-0.4493.50%
15ENT009Entities in Title Tag73-0.20-0.4872.15%
16CP157Keywords in H1, H2, and H3 Tags1227-0.20-0.4693.37%
17CP061Ahrefs Referring Class C Addresses1,22868-0.20-0.3014.99%
18CP063Ahrefs Referring IP Addresses2,174108-0.20-0.3014.99%
19CP134Keywords in Body Tag25,606251-0.20-0.4694.56%
20CP062Ahrefs Referring Domains2,638124-0.20-0.3014.99%
21CP475Term Frequency115-0.19-0.3993.77%
22CP488Keywords in pages top 10 most used phrases222-0.19-0.4986.21%
23CP127bKeywords in Unique A Tag HREFs1,91439-0.19-0.4493.77%
24CP067Ahrefs Text Backlinks1,397,81527,335-0.19-0.2514.99%
25CP153Keywords in H1 and H2 Tags515-0.19-0.4692.18%
26CP127Keywords in A Tag HREFs2,68458-0.19-0.4394.83%
27CP064Ahrefs Referring Pages1,397,83527,364-0.19-0.2514.99%
28CP002Ahrefs Backlinks1,397,83827,364-0.19-0.2514.99%
29CP129Keywords in A Tags2,69237-0.19-0.4292.97%
30CP487Keywords in pages top 5 most used phrases101-0.19-0.4985.41%
31CP465Keywords in P Tags1,04144-0.19-0.4192.84%
32CP054Ahrefs NoFollow Backlinks118,9263,472-0.19-0.2915.25%
33CP134aSearch Terms in Body Tag21711-0.19-0.4089.79%
34CKWD001Clean Keyword Density in the HTML Tag2045-0.19-0.4583.69%
35CP159aSearch Terms in H1-H6 Tags101-0.19-0.4986.21%
36CP470aSearch Terms in the HTML Tag2969-0.19-0.4286.21%
37CP465cKeywords in script Tags7,32665-0.19-0.4694.03%
38CP109Search Result Summary Text Matches263-0.18-0.4984.88%
39CP469Keywords in Sentences12531-0.18-0.3891.38%
40CP165Keywords in H2 Tags433-0.18-0.4493.37%
41LSI002LSI Words in Sentences3,188606-0.18-0.3794.96%
42CP486Keywords in pages top 3 most used phrases61-0.18-0.4981.96%
43CP113Search Result URL Matches372-0.18-0.4582.76%
44CP059Ahrefs Rank3911-0.18-0.3611.67%
45CP375Keywords in LI Tags48524-0.18-0.3991.11%
46CP458Page Size Kilobytes461142-0.17-0.4586.74%
47CP999Search Result Path Matches292-0.17-0.4479.58%
48CP160Leading Keywords in H1-H6 Tags342-0.17-0.4389.12%
49PAGE009Number of Prices11830-0.17-0.429.42%
50CP004Ahrefs Dofollow Backlinks1,392,34423,724-0.17-0.2415.12%
51CP156Leading Keywords in H1, H2, and H3 Tags262-0.17-0.4388.20%
52GD001Google Variation Density3315-0.17-0.4380.50%
53CPX003Keywords in Main Tags8,69073-0.17-0.4788.73%
54CPXX888Number of HTML Tags2,719795-0.17-0.4180.90%
55CP135Body Tag Size Kilobytes26080-0.17-0.4389.26%
56ENT018Entities in Sentences486110-0.17-0.3697.88%
57DD010DomDetailer Majestic Referring Subnets58,56711,705-0.17-0.1926.39%
58CP140Clean Text Kilobytes2911-0.17-0.3583.16%
59CP492bUnabridged Word Count5,3261,723-0.17-0.3585.01%
60DD006DomDetailer Majestic IPs282,29541,845-0.17-0.1926.53%
61DD015DomDetailer Moz PA6739-0.17-0.3724.67%
62DD008DomDetailer Majestic Referring Domains2,329,097260,330-0.17-0.1926.39%
63CP146Keywords in the First 100 Words20710-0.17-0.4379.18%
64CP137Keywords in the Canonical URL52-0.16-0.4385.28%
65CP471Keywords in Span Tags39712-0.16-0.3986.74%
66CP097Search Result Link Text Matches122-0.16-0.4376.79%
67CP071Search Result Display URL Matches122-0.16-0.4376.79%
68CP492Word Count3,6471,377-0.16-0.3382.23%
69ENT002Entities in H1 Tags52-0.16-0.3967.37%
70ENT008Entities in Meta Description Tag103-0.16-0.4366.71%
71CP124aKeywords in Absolute URLs5,59063-0.16-0.3890.05%
72CP072Search Result Document Matches271-0.16-0.4274.27%
73CP169Keywords in H3 Tags743-0.16-0.4188.86%
74CPXR24Number of P Tags15637-0.16-0.3585.68%
75QS003Number of Questions175-0.16-0.3983.16%
76LSI001LSI Words in Title Tag145-0.16-0.3890.32%
77CP481Keywords in Title Tag142-0.16-0.4173.87%
78DD005DomDetailer Majestic CF6533-0.16-0.3725.46%
79DD013DomDetailer Moz DA8337-0.16-0.3323.87%
80CP374Keywords in the last 100 words2076-0.16-0.4178.78%
81CP468Number of Sentences18056-0.16-0.3381.30%
82CP431Number of Internal Links302113-0.15-0.3480.37%
83GD004Google Density Exact Matches392-0.15-0.3771.09%
84CP425Number of HTTPS Links314126-0.15-0.3482.10%
85CP150a2Search Terms in H2 Tags30-0.15-0.4386.60%
86ENT001Entities in HTML Tag1,515341-0.15-0.3296.15%
87DD012DomDetailer Majestic TF5925-0.15-0.3324.54%
88CP483aSearch Terms in the Title Tag20-0.15-0.4182.23%
89LSI006LSI Words in H2 Tags9616-0.15-0.3894.83%
90CP381Keywords in Meta Descriptions392-0.15-0.4280.77%
91CP410Number of DoFollow Links302126-0.15-0.3381.17%
92CPXR018Keywords in Nav Tags3,65439-0.15-0.3887.67%
93CP070Ahrefs Word Count3,452999-0.15-0.3311.14%
94CP019Ahrefs Has DoFollow Backlinks10-0.15-0.4015.12%
95CP435Number of Links316130-0.15-0.3382.10%
96ENT005Entities in H4 Tags132-0.15-0.4272.02%
97CP484Leading Keywords in Title Tag10-0.15-0.4374.80%
98CP358Inline Javascript Kilobytes12029-0.15-0.3785.28%
99CP476TF/IDF11-0.15-0.4478.38%
100CPXR003Number of Heading Tags4621-0.15-0.3786.74%
101CP151Leading Keywords in H1 Tags20-0.15-0.4173.87%
102DD002DomDetailer Facebook Shares4,308,775-6,907,730-0.15-0.2025.60%
103CP353Head Size Kilobytes12644-0.15-0.4079.18%
104CP355Keywords in ID Attributes5324-0.15-0.3985.15%
105ENT013Has Entities in H2 Tags11-0.15-0.4568.30%
106ENT014Has Entities in H3 Tags11-0.15-0.4466.05%
107CP128Keywords in Alt Attributes1267-0.14-0.3387.67%
108CP469aSearch Terms in Sentences312-0.14-0.3485.68%
109CP045Ahrefs Has Text Backlinks11-0.14-0.3814.72%
110CP164Leading Keywords in H2 Tags91-0.14-0.4086.74%
111DD016DomDetailer Moz Rank84-0.14-0.3323.61%
112PAGE006Is Category Page10-0.14-0.406.50%
113CP150aSearch Terms in H1 Tags10-0.14-0.3880.37%
114DD007DomDetailer Majestic Links100,623,6165,928,188-0.14-0.1525.07%
115CP050Ahrefs Internal Links73786-0.14-0.3014.85%
116ENT010Title Tag Has Entities11-0.14-0.3956.10%
117CP424Number of HREF Lang Tags111-0.14-0.4066.58%
118LSI007LSI Words in H3 Tags7215-0.14-0.3492.57%
119CP099Search Result Number of Dirs in Path32-0.14-0.3761.67%
120CP038Ahrefs Has NoFollow Backlinks10-0.14-0.3714.46%
121LSI003LSI Words in Meta Description Tag259-0.14-0.3583.42%
122CP017Ahrefs Has Backlinks11-0.14-0.3714.85%
123CP472Keywords making whole Span Tags181-0.14-0.3482.49%
124CP473Keywords in Strong Tags1103-0.14-0.3583.55%
125CPXR006Number of H3 Tags197-0.14-0.3585.41%
126QS004Number of Questions In Headings62-0.14-0.3529.18%
127CPX013Keywords in Footer Tags1,42215-0.14-0.3783.02%
128CP376Keywords making whole LI Tags41-0.14-0.3581.30%
129GD003Google Density Variations5,54554-0.14-0.3673.21%
130QS007Number of Questions In H3 Tags31-0.14-0.3481.56%
131CP357Inline CSS Kilobytes10232-0.14-0.4080.50%
132CP158Keywords making whole H1-H6 Tags50-0.14-0.4177.59%
133CP126aSearch Terms in A Tags492-0.14-0.3884.75%
134CP426Number of Images7825-0.14-0.3378.12%
135CP383Keywords in Meta OpenGraph Description442-0.14-0.3779.84%
136CP391Number of Absolute URLs461130-0.14-0.3280.37%
137CP177Keywords in H4-H6 Tags372-0.14-0.3883.55%
138QS012Headings Has Question10-0.14-0.4279.44%
139CP154Keywords making whole H1, H2, and H3 Tags10-0.13-0.4174.93%
140CP427Number of Images with Alt Text6316-0.13-0.3178.38%
141CP152Keywords in H1 Tags81-0.13-0.3378.65%
142CPXR005Number of H2 Tags216-0.13-0.3386.60%
143DD014DomDetailer Moz Links138,462,60312,111,220-0.13-0.1725.99%
144CPJLDxSANumber Of JSON-LD Types649-0.13-0.3681.70%
145CP168Leading Keywords in H3 Tags161-0.13-0.3679.71%
146ENT012Has Entities in H1 Tags11-0.13-0.4061.27%
147CP112Search Result URL Length9256-0.13-0.3548.01%
148CP407Number of Bytes to First Match3,396,138416,606-0.13-0.3166.45%
149CP125Keywords making whole A Tags41-0.13-0.3483.55%
150CP173Keywords in H4 Tags271-0.13-0.3882.89%
151CP377Load Time Milliseconds43,9741,916-0.13-0.3068.04%
152CP005Ahrefs Domain Rating7427-0.13-0.3011.67%
153CP413Number of External Links6418-0.13-0.3077.72%
154CP485Keywords in pages most used phrase20-0.13-0.4173.08%
155QS006Number of Questions In H2 Tags41-0.13-0.3378.78%
156CP385Keywords in Meta OpenGraph Content111-0.13-0.3776.26%
157LSI005LSI Words in H1 Tags134-0.13-0.3086.60%
158CP477Keywords in Title Attributes1747-0.13-0.3381.56%
159CP130Keywords in Article Tags83624-0.13-0.3778.51%
160BYTES01Bytes To First P Tag82,21753,873-0.13-0.3866.45%
161CPJLD127Has JSON-LD ItemList10-0.12-0.3840.98%
162CP467Keywords in Section Tags57623-0.12-0.3685.01%
163CP114Search Result Uses HTTPS11-0.12-0.3763.26%
164ENT011Meta Description Tag Has Entities11-0.12-0.3856.76%
165CPJLD011Has JSON-LD Answer10-0.12-0.3967.37%
166DD011DomDetailer Majestic Referring .gov Links25,469,1132,582,146-0.12-0.1922.94%
167CPJLD217Has JSON-LD Question10-0.12-0.3966.98%
168CP082Search Result Has Params10-0.12-0.4046.15%
169CP104bSearch Result Publish Date2,007,281,7261,959,918,018-0.12-0.3351.59%
170CP409Number of DoFollow External Links5415-0.12-0.2878.12%
171CP139Keywords in Class Attributes5,00624-0.12-0.3278.91%
172CP451Number of US Phone Numbers2249-0.12-0.2876.66%
173CP479Title Has Sales Words10-0.12-0.3772.94%
174CP057Ahrefs Page Size52,55220,224-0.12-0.2610.61%
175CP460Percentage of DoFollow Internal Links9379-0.12-0.3365.65%
176CP479iiTitle Has Sentiment Words10-0.12-0.3772.02%
177CP007Ahrefs External Links42719-0.12-0.2314.19%
178CP181Keywords in H5 Tags100-0.12-0.3474.27%
179CP142Keywords in Em Tags100-0.12-0.3273.74%
180CP481bWord Count in Meta Description Tag8321-0.12-0.3264.59%
181PAGE010Number of Schema Products20-0.12-0.394.24%
182CPXR007Number of H4 Tags154-0.12-0.3177.59%
183CPXR011Keywords in Button Tags2551-0.12-0.3478.65%
184CPXR008Number of H5 Tags61-0.12-0.3274.40%
185CP380Meta Description Length507125-0.12-0.3264.72%
186CP479bTitle Has Year10-0.12-0.3570.16%
187CP439Number of NoFollow Externa Links203-0.12-0.3075.99%
188CP414Number of Facebook Accounts31-0.12-0.3366.31%
189CP048Ahrefs Image Backlinks115,4745,027-0.12-0.2413.40%
190CP204Has Canonical URL11-0.12-0.3669.10%
191CP313Has Privacy Policy11-0.12-0.3772.68%
192CP150a3Search Terms in H3 Tags30-0.12-0.3684.75%
193ENT006Entities in H5 Tags81-0.11-0.3460.48%
194CP381aSearch Terms in Meta Descriptions20-0.11-0.3581.17%
195CP147Flesch Kincaid Reading Ease159102-0.11-0.2821.75%
196CP131Average Words Per Sentence20635-0.11-0.2568.70%
197CP056Ahrefs Pages61-0.11-0.2613.66%
198CP345Has Terms of Service10-0.11-0.3569.50%
199CP052Ahrefs Linked Root Domains285-0.11-0.2714.59%
200CPX005Keywords in Aside Tags1,7858-0.11-0.3374.14%


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