Top SEO Factors




Top SEO Factors - 2022-01-17      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2022-01-17 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1CPZZZ50Number of Top 50 Shared Factors Used4227-0.29-0.5711.56%
2CPZZZ100Number of Top 100 Shared Factors Used8355-0.29-0.5811.56%
3PAGE002Is Inner Page11-0.28-0.550.54%
4CPZZZ200Number of Top 200 Shared Factors Used14298-0.27-0.5811.43%
5ENT000aNumber of Entities Used6230-0.27-0.5977.14%
6LSI004LSI Words in HTML Tag6,6363,222-0.27-0.700.14%
7CP104zSearch Result Has Publish Date11-0.23-0.481.90%
8CP108Search Result Summary Length359162-0.22-0.4891.70%
9CPZZZNumber of Factors Used205144-0.21-0.4293.06%
10ENT004Entities in H3 Tags266-0.21-0.5076.19%
11CP470Keywords in the HTML Tag42,438296-0.20-0.4695.10%
12CP063Ahrefs Referring IP Addresses2,174111-0.20-0.3115.37%
13CP061Ahrefs Referring Class C Addresses1,22869-0.20-0.3115.37%
14ENT003Entities in H2 Tags406-0.20-0.4876.46%
15CPX010Keywords in Div Tags16,898191-0.20-0.4493.06%
16CP062Ahrefs Referring Domains2,638126-0.20-0.3015.37%
17CP161Keywords in H1-H6 Tags1599-0.20-0.4693.74%
18ENT009Entities in Title Tag73-0.20-0.4771.70%
19CP134Keywords in Body Tag25,606247-0.20-0.4794.42%
20CP067Ahrefs Text Backlinks1,397,81526,786-0.20-0.2515.37%
21CP157Keywords in H1, H2, and H3 Tags1227-0.20-0.4593.33%
22CP064Ahrefs Referring Pages1,397,83526,815-0.20-0.2515.37%
23CP002Ahrefs Backlinks1,397,83826,815-0.20-0.2515.37%
24CP054Ahrefs NoFollow Backlinks118,9263,414-0.19-0.2915.65%
25CP475Term Frequency115-0.19-0.3993.47%
26CP153Keywords in H1 and H2 Tags515-0.19-0.4691.97%
27CP127bKeywords in Unique A Tag HREFs1,91439-0.19-0.4493.33%
28CP134aSearch Terms in Body Tag21712-0.19-0.4190.07%
29CP129Keywords in A Tags2,69237-0.19-0.4292.65%
30CP127Keywords in A Tag HREFs2,68458-0.19-0.4394.56%
31CP487Keywords in pages top 5 most used phrases101-0.19-0.4984.90%
32CP465Keywords in P Tags1,04144-0.19-0.4192.65%
33CP488Keywords in pages top 10 most used phrases222-0.19-0.4885.71%
34CP059Ahrefs Rank4112-0.19-0.3811.84%
35CP470aSearch Terms in the HTML Tag2969-0.19-0.4286.67%
36CP465cKeywords in script Tags7,32665-0.18-0.4694.01%
37CP159aSearch Terms in H1-H6 Tags101-0.18-0.4887.35%
38CP469Keywords in Sentences12530-0.18-0.3891.02%
39CKWD001Clean Keyword Density in the HTML Tag2045-0.18-0.4483.95%
40CP109Search Result Summary Text Matches263-0.18-0.4884.35%
41LSI002LSI Words in Sentences3,188599-0.18-0.3795.24%
42CP375Keywords in LI Tags48524-0.18-0.4091.02%
43CP165Keywords in H2 Tags433-0.18-0.4393.47%
44CP486Keywords in pages top 3 most used phrases61-0.18-0.4981.50%
45CP113Search Result URL Matches372-0.18-0.4582.18%
46PAGE009Number of Prices11831-0.18-0.438.71%
47CP004Ahrefs Dofollow Backlinks1,392,34423,239-0.18-0.2415.51%
48CP458Page Size Kilobytes336142-0.18-0.4686.12%
49CP999Search Result Path Matches292-0.17-0.4479.05%
50CPXX888Number of HTML Tags1,721797-0.17-0.4180.41%
51GD001Google Variation Density3315-0.17-0.4380.00%
52CP140Clean Text Kilobytes2911-0.17-0.3683.27%
53CP160Leading Keywords in H1-H6 Tags342-0.17-0.4388.98%
54CPX003Keywords in Main Tags8,69073-0.17-0.4788.44%
55CP492bUnabridged Word Count5,3261,730-0.17-0.3685.03%
56CP135Body Tag Size Kilobytes26080-0.17-0.4388.98%
57CP156Leading Keywords in H1, H2, and H3 Tags262-0.17-0.4388.03%
58DD010DomDetailer Majestic Referring Subnets58,56711,700-0.17-0.1926.39%
59CP146Keywords in the First 100 Words20710-0.17-0.4379.73%
60DD006DomDetailer Majestic IPs282,29541,918-0.17-0.1826.53%
61DD008DomDetailer Majestic Referring Domains2,329,097261,537-0.17-0.1926.39%
62ENT018Entities in Sentences486108-0.17-0.3597.82%
63DD015DomDetailer Moz PA6739-0.17-0.3724.63%
64CP137Keywords in the Canonical URL52-0.16-0.4385.03%
65CP492Word Count3,6471,375-0.16-0.3482.31%
66CP471Keywords in Span Tags39712-0.16-0.3986.67%
67CP097Search Result Link Text Matches122-0.16-0.4377.01%
68CP071Search Result Display URL Matches122-0.16-0.4377.01%
69CP124aKeywords in Absolute URLs5,59063-0.16-0.3989.80%
70CP169Keywords in H3 Tags743-0.16-0.4089.12%
71CP072Search Result Document Matches271-0.16-0.4274.42%
72ENT008Entities in Meta Description Tag103-0.16-0.4266.12%
73CP481Keywords in Title Tag142-0.16-0.4173.47%
74CP431Number of Internal Links270113-0.16-0.3579.86%
75ENT002Entities in H1 Tags52-0.16-0.3866.94%
76CP425Number of HTTPS Links286126-0.16-0.3581.90%
77CP468Number of Sentences18056-0.16-0.3481.22%
78DD005DomDetailer Majestic CF6533-0.16-0.3725.17%
79CPXR24Number of P Tags15637-0.16-0.3485.85%
80CP410Number of DoFollow Links281126-0.16-0.3480.95%
81QS003Number of Questions175-0.16-0.3983.54%
82LSI001LSI Words in Title Tag145-0.16-0.3790.48%
83GD004Google Density Exact Matches392-0.16-0.3871.70%
84CP070Ahrefs Word Count3,4521,040-0.16-0.3411.29%
85DD013DomDetailer Moz DA8337-0.16-0.3323.81%
86CP150a2Search Terms in H2 Tags30-0.15-0.4387.07%
87CP435Number of Links288131-0.15-0.3481.77%
88CP374Keywords in the last 100 words2076-0.15-0.4178.78%
89DD012DomDetailer Majestic TF5925-0.15-0.3324.35%
90CP381Keywords in Meta Descriptions392-0.15-0.4280.82%
91CP483aSearch Terms in the Title Tag20-0.15-0.4182.86%
92CPXR018Keywords in Nav Tags3,65438-0.15-0.3887.76%
93LSI006LSI Words in H2 Tags9616-0.15-0.3794.69%
94ENT001Entities in HTML Tag1,515336-0.15-0.3296.05%
95CPXR003Number of Heading Tags4621-0.15-0.3886.67%
96CP019Ahrefs Has DoFollow Backlinks10-0.15-0.4015.65%
97CP484Leading Keywords in Title Tag10-0.15-0.4375.51%
98CP358Inline Javascript Kilobytes11729-0.15-0.3785.31%
99ENT005Entities in H4 Tags132-0.15-0.4171.43%
100CP476TF/IDF11-0.15-0.4477.96%
101CP469aSearch Terms in Sentences312-0.15-0.3485.58%
102DD002DomDetailer Facebook Shares4,308,775-6,965,686-0.15-0.2025.44%
103CP151Leading Keywords in H1 Tags20-0.15-0.4173.88%
104ENT014Has Entities in H3 Tags11-0.14-0.4465.99%
105ENT013Has Entities in H2 Tags11-0.14-0.4468.16%
106CP050Ahrefs Internal Links73787-0.14-0.3014.97%
107PAGE006Is Category Page10-0.14-0.406.26%
108CP353Head Size Kilobytes8543-0.14-0.3979.32%
109CP128Keywords in Alt Attributes1267-0.14-0.3287.89%
110CP164Leading Keywords in H2 Tags91-0.14-0.4086.26%
111CP150aSearch Terms in H1 Tags10-0.14-0.3881.50%
112CP355Keywords in ID Attributes5324-0.14-0.3885.44%
113CP045Ahrefs Has Text Backlinks11-0.14-0.3815.10%
114CP038Ahrefs Has NoFollow Backlinks10-0.14-0.3814.83%
115DD016DomDetailer Moz Rank84-0.14-0.3323.54%
116DD007DomDetailer Majestic Links100,623,6166,118,255-0.14-0.1525.03%
117CP099Search Result Number of Dirs in Path32-0.14-0.3861.36%
118LSI007LSI Words in H3 Tags7215-0.14-0.3592.93%
119CPXR006Number of H3 Tags197-0.14-0.3585.71%
120LSI003LSI Words in Meta Description Tag259-0.14-0.3583.54%
121QS004Number of Questions In Headings62-0.14-0.3529.12%
122GD003Google Density Variations5,54554-0.14-0.3672.93%
123CP424Number of HREF Lang Tags111-0.14-0.4065.85%
124ENT010Title Tag Has Entities11-0.14-0.3856.05%
125CPX013Keywords in Footer Tags1,42214-0.14-0.3682.72%
126CP017Ahrefs Has Backlinks11-0.14-0.3715.24%
127CP426Number of Images7825-0.14-0.3477.55%
128CP383Keywords in Meta OpenGraph Description442-0.14-0.3779.59%
129CP357Inline CSS Kilobytes7131-0.14-0.4080.27%
130QS007Number of Questions In H3 Tags31-0.14-0.3481.50%
131CP376Keywords making whole LI Tags41-0.14-0.3581.36%
132CP391Number of Absolute URLs461131-0.14-0.3280.54%
133CP472Keywords making whole Span Tags181-0.14-0.3383.54%
134CP126aSearch Terms in A Tags492-0.14-0.3885.31%
135CP158Keywords making whole H1-H6 Tags50-0.14-0.4077.55%
136CP005Ahrefs Domain Rating7428-0.14-0.3211.84%
137CP473Keywords in Strong Tags1103-0.13-0.3483.67%
138QS012Headings Has Question10-0.13-0.4179.18%
139CP154Keywords making whole H1, H2, and H3 Tags10-0.13-0.4175.65%
140CP427Number of Images with Alt Text6316-0.13-0.3178.10%
141CPXR005Number of H2 Tags216-0.13-0.3386.80%
142CP177Keywords in H4-H6 Tags372-0.13-0.3783.54%
143CP168Leading Keywords in H3 Tags161-0.13-0.3679.73%
144CP152Keywords in H1 Tags81-0.13-0.3378.78%
145DD014DomDetailer Moz Links138,462,60312,234,122-0.13-0.1725.99%
146CP413Number of External Links6418-0.13-0.3277.82%
147CP407Number of Bytes to First Match3,396,138411,317-0.13-0.3166.80%
148ENT012Has Entities in H1 Tags11-0.13-0.4060.68%
149CPJLDxSANumber Of JSON-LD Types649-0.13-0.3581.22%
150CP125Keywords making whole A Tags41-0.13-0.3383.54%
151CP477Keywords in Title Attributes1747-0.13-0.3381.63%
152QS006Number of Questions In H2 Tags41-0.13-0.3378.91%
153CP377Load Time Milliseconds43,9741,892-0.13-0.3068.16%
154CP385Keywords in Meta OpenGraph Content111-0.13-0.3776.19%
155CP485Keywords in pages most used phrase20-0.13-0.4171.97%
156CP112Search Result URL Length9256-0.13-0.3347.62%
157CP173Keywords in H4 Tags271-0.13-0.3683.13%
158CP130Keywords in Article Tags83624-0.13-0.3879.05%
159CP467Keywords in Section Tags57622-0.12-0.3684.90%
160CP114Search Result Uses HTTPS11-0.12-0.3763.67%
161CP057Ahrefs Page Size52,55221,121-0.12-0.2710.75%
162ENT011Meta Description Tag Has Entities11-0.12-0.3856.19%
163CP082Search Result Has Params10-0.12-0.4045.85%
164LSI005LSI Words in H1 Tags134-0.12-0.2987.21%
165CPJLD127Has JSON-LD ItemList10-0.12-0.3841.09%
166CPJLD011Has JSON-LD Answer10-0.12-0.3967.35%
167CP409Number of DoFollow External Links5415-0.12-0.2978.64%
168CP104bSearch Result Publish Date2,007,281,7261,960,285,789-0.12-0.3351.56%
169BYTES01Bytes To First P Tag82,21753,749-0.12-0.3766.67%
170CPJLD217Has JSON-LD Question10-0.12-0.3966.94%
171DD011DomDetailer Majestic Referring .gov Links25,469,1132,612,326-0.12-0.1922.86%
172CP451Number of US Phone Numbers2249-0.12-0.2876.46%
173CP139Keywords in Class Attributes5,00624-0.12-0.3279.32%
174CP479Title Has Sales Words10-0.12-0.3773.33%
175CP007Ahrefs External Links42719-0.12-0.2314.56%
176PAGE010Number of Schema Products20-0.12-0.404.22%
177CP479iiTitle Has Sentiment Words10-0.12-0.3772.52%
178CP048Ahrefs Image Backlinks115,4744,881-0.12-0.2513.88%
179CP481bWord Count in Meta Description Tag8321-0.12-0.3364.76%
180CPXR011Keywords in Button Tags2551-0.12-0.3478.10%
181CP380Meta Description Length507126-0.12-0.3265.17%
182CP460Percentage of DoFollow Internal Links9379-0.12-0.3264.63%
183CP439Number of NoFollow Externa Links203-0.12-0.3175.92%
184CPXR008Number of H5 Tags61-0.12-0.3274.15%
185CP142Keywords in Em Tags100-0.12-0.3274.15%
186CP381aSearch Terms in Meta Descriptions20-0.12-0.3581.77%
187CP147Flesch Kincaid Reading Ease159102-0.12-0.2821.50%
188CP181Keywords in H5 Tags100-0.12-0.3374.15%
189CP052Ahrefs Linked Root Domains285-0.12-0.2814.83%
190CP479bTitle Has Year10-0.12-0.3570.88%
191CP414Number of Facebook Accounts31-0.12-0.3266.53%
192CP313Has Privacy Policy11-0.12-0.3773.20%
193CPXR007Number of H4 Tags154-0.12-0.3177.82%
194CPXR015Keywords in Figure Tags1,3679-0.11-0.3375.65%
195CP204Has Canonical URL11-0.11-0.3769.12%
196ENT006Entities in H5 Tags81-0.11-0.3359.86%
197CP032Ahrefs Has Image Backlinks10-0.11-0.3213.33%
198CP150a3Search Terms in H3 Tags30-0.11-0.3584.90%
199CP056Ahrefs Pages51-0.11-0.2514.15%
200CP345Has Terms of Service10-0.11-0.3569.39%


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