Top SEO Factors




Top SEO Factors - 2021-12-03      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords

Any of the keyword variations, including the exact match, Google makes bold in the search results.

Search Terms

The exact match search terms you used in Google.

Entities

Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.

LSI Words

An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.

Search Result

If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.

#1 Max Column

The maximum measurement found in the #1 position in Google.

Page 1 Avg Column

The average page 1 average across thousands of keywords in Google.

Keywords Column

The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference


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Top SEO Factors - 2021-12-03 - View Factors By Date
OrdinalFactor IDName#1 MaxPage 1 AvgCorrelationCorrelation By PageKeywords
1ENT000aNumber of Entities Used7327-0.29-0.6166.13%
2CPZZZ50Number of Top 50 Shared Factors Used4227-0.28-0.4617.24%
3CPZZZ100Number of Top 100 Shared Factors Used7652-0.27-0.4817.60%
4CPZZZNumber of Factors Used205129-0.26-0.5190.67%
5CPZZZ200Number of Top 200 Shared Factors Used13493-0.24-0.4716.89%
6CP470Keywords in the HTML Tag38,261235-0.23-0.5196.00%
7CP134Keywords in Body Tag29,333201-0.23-0.5196.09%
8CPX010Keywords in Div Tags22,921154-0.22-0.4995.11%
9CP475Term Frequency115-0.22-0.4793.87%
10LSI002LSI Words in Sentences2,608523-0.22-0.4896.89%
11ENT009Entities in Title Tag62-0.22-0.5162.49%
12CP129Keywords in A Tags5,15838-0.21-0.4595.02%
13CP161Keywords in H1-H6 Tags1508-0.21-0.4793.96%
14CP465Keywords in P Tags2,18634-0.21-0.4993.16%
15CP054Ahrefs NoFollow Backlinks128,2582,244-0.21-0.3016.98%
16CP157Keywords in H1, H2, and H3 Tags1036-0.21-0.4693.51%
17ENT003Entities in H2 Tags305-0.21-0.4965.07%
18CP097Search Result Link Text Matches71-0.20-0.4980.00%
19CP071Search Result Display URL Matches71-0.20-0.4980.00%
20CP375Keywords in LI Tags97119-0.20-0.4794.31%
21CP061Ahrefs Referring Class C Addresses1,26060-0.20-0.3417.24%
22CP062Ahrefs Referring Domains2,77598-0.20-0.3317.16%
23CP127bKeywords in Unique A Tag HREFs1,70237-0.20-0.4485.60%
24CP469Keywords in Sentences10222-0.20-0.4589.60%
25CP153Keywords in H1 and H2 Tags424-0.20-0.4691.47%
26CP127Keywords in A Tag HREFs2,43454-0.20-0.4493.51%
27CP135Body Tag Size Kilobytes30785-0.20-0.4790.58%
28CP063Ahrefs Referring IP Addresses2,25289-0.20-0.3317.24%
29CKWD001Clean Keyword Density in the HTML Tag2044-0.20-0.4580.62%
30CP067Ahrefs Text Backlinks260,0546,389-0.20-0.2617.42%
31CP002Ahrefs Backlinks260,3466,494-0.20-0.2617.42%
32CP064Ahrefs Referring Pages260,3466,494-0.20-0.2617.42%
33CP465cKeywords in script Tags5,79851-0.19-0.4692.62%
34CP059Ahrefs Rank3514-0.19-0.4114.49%
35CP458Page Size Kilobytes411151-0.19-0.4685.33%
36CP481Keywords in Title Tag82-0.19-0.4579.38%
37ENT004Entities in H3 Tags365-0.19-0.4765.16%
38CP160Leading Keywords in H1-H6 Tags312-0.18-0.4290.22%
39CP488Keywords in pages top 10 most used phrases222-0.18-0.4784.98%
40GD001Google Variation Density3393-0.18-0.4477.42%
41LSI001LSI Words in Title Tag145-0.18-0.4390.49%
42CP156Leading Keywords in H1, H2, and H3 Tags231-0.18-0.4389.51%
43CP165Keywords in H2 Tags503-0.18-0.4491.11%
44CP140Clean Text Kilobytes2910-0.18-0.4087.11%
45CP492bUnabridged Word Count5,0391,643-0.18-0.4187.20%
46CP999Search Result Path Matches141-0.18-0.4477.33%
47CPXX888Number of HTML Tags2,582882-0.18-0.4485.07%
48ENT018Entities in Sentences58581-0.18-0.3997.42%
49CP492Word Count3,6961,285-0.18-0.4085.24%
50CP004Ahrefs Dofollow Backlinks132,1723,896-0.17-0.2816.53%
51CP128Keywords in Alt Attributes2158-0.17-0.3990.84%
52CP134aSearch Terms in Body Tag21414-0.17-0.4090.04%
53CP487Keywords in pages top 5 most used phrases111-0.17-0.4584.53%
54CP137Keywords in the Canonical URL51-0.17-0.4383.64%
55CP471Keywords in Span Tags42610-0.17-0.4191.11%
56CP381Keywords in Meta Descriptions932-0.17-0.4383.11%
57ENT008Entities in Meta Description Tag1083-0.17-0.4458.40%
58CP470aSearch Terms in the HTML Tag25311-0.17-0.4182.67%
59CP124aKeywords in Absolute URLs9,07264-0.17-0.3988.89%
60CP146Keywords in the First 100 Words2077-0.17-0.4279.56%
61LSI006LSI Words in H2 Tags6414-0.17-0.4192.80%
62ENT001Entities in HTML Tag2,056295-0.17-0.3697.07%
63DD010DomDetailer Majestic Referring Subnets73,43913,412-0.17-0.1929.51%
64CP425Number of HTTPS Links516149-0.17-0.3983.64%
65DD008DomDetailer Majestic Referring Domains1,844,588302,901-0.17-0.2029.87%
66DD006DomDetailer Majestic IPs289,38149,134-0.17-0.1929.60%
67ENT002Entities in H1 Tags62-0.17-0.4156.98%
68DD013DomDetailer Moz DA8739-0.17-0.3726.22%
69CP108Search Result Summary Length412156-0.17-0.4183.02%
70DD015DomDetailer Moz PA7239-0.17-0.4027.11%
71CP468Number of Sentences20250-0.17-0.3880.71%
72DD005DomDetailer Majestic CF6434-0.17-0.3929.16%
73CPXR018Keywords in Nav Tags6,45434-0.17-0.4190.31%
74CP113Search Result URL Matches211-0.16-0.4178.84%
75DD002DomDetailer Facebook Shares11,122,821643,608-0.16-0.2328.98%
76CP109Search Result Summary Text Matches213-0.16-0.4477.87%
77CP431Number of Internal Links502136-0.16-0.3883.56%
78CP486Keywords in pages top 3 most used phrases61-0.16-0.4483.20%
79CP152Keywords in H1 Tags131-0.16-0.3977.60%
80GD003Google Density Variations7,75264-0.16-0.3872.89%
81CP435Number of Links517153-0.16-0.3883.02%
82CP410Number of DoFollow Links505148-0.16-0.3782.84%
83DD012DomDetailer Majestic TF6626-0.16-0.3428.89%
84LSI003LSI Words in Meta Description Tag3499-0.16-0.3988.71%
85CPXR24Number of P Tags12935-0.16-0.3885.07%
86DD007DomDetailer Majestic Links162,172,83910,951,322-0.16-0.1629.51%
87CP038Ahrefs Has NoFollow Backlinks11-0.16-0.4016.36%
88CP169Keywords in H3 Tags823-0.15-0.3890.04%
89CP476TF/IDF11-0.15-0.4481.69%
90CP484Leading Keywords in Title Tag10-0.15-0.4375.47%
91CP151Leading Keywords in H1 Tags10-0.15-0.4177.16%
92ENT013Has Entities in H2 Tags11-0.15-0.4457.42%
93CP159aSearch Terms in H1-H6 Tags121-0.15-0.3987.82%
94ENT005Entities in H4 Tags132-0.15-0.4161.24%
95CPX003Keywords in Main Tags15,49084-0.15-0.4385.51%
96CP019Ahrefs Has DoFollow Backlinks10-0.15-0.4115.91%
97CP358Inline Javascript Kilobytes15734-0.15-0.3482.13%
98CPXR003Number of Heading Tags6621-0.15-0.3684.09%
99CP383Keywords in Meta OpenGraph Description922-0.15-0.4079.02%
100CP385Keywords in Meta OpenGraph Content111-0.15-0.4175.20%
101QS004Number of Questions In Headings71-0.15-0.3842.31%
102DD016DomDetailer Moz Rank94-0.15-0.3625.78%
103LSI005LSI Words in H1 Tags174-0.15-0.3586.22%
104CP125Keywords making whole A Tags41-0.15-0.3884.44%
105QS003Number of Questions174-0.15-0.3478.22%
106ENT010Title Tag Has Entities11-0.15-0.4052.98%
107CP426Number of Images14028-0.15-0.3583.29%
108CP072Search Result Document Matches131-0.15-0.3969.51%
109CP164Leading Keywords in H2 Tags81-0.15-0.3885.78%
110CP045Ahrefs Has Text Backlinks11-0.15-0.3916.62%
111CP391Number of Absolute URLs445141-0.14-0.3679.91%
112LSI007LSI Words in H3 Tags17514-0.14-0.3591.82%
113CP472Keywords making whole Span Tags71-0.14-0.3883.11%
114CP376Keywords making whole LI Tags61-0.14-0.3880.80%
115CP467Keywords in Section Tags89015-0.14-0.4185.24%
116ENT012Has Entities in H1 Tags11-0.14-0.4152.44%
117GD004Google Density Exact Matches353-0.14-0.3567.11%
118CP427Number of Images with Alt Text11718-0.14-0.3583.29%
119DD014DomDetailer Moz Links113,944,22714,459,650-0.14-0.2128.80%
120CP017Ahrefs Has Backlinks11-0.14-0.3916.80%
121CPJLDxSANumber Of JSON-LD Types1219-0.14-0.3873.87%
122CP374Keywords in the last 100 words2024-0.14-0.3678.58%
123CP477Keywords in Title Attributes2638-0.14-0.3685.69%
124CP158Keywords making whole H1-H6 Tags30-0.14-0.3976.71%
125CPXR005Number of H2 Tags156-0.14-0.3485.24%
126CPX013Keywords in Footer Tags3,80913-0.14-0.3485.24%
127CP483aSearch Terms in the Title Tag20-0.14-0.3881.07%
128CP070Ahrefs Word Count3,5601,093-0.14-0.3212.27%
129CP048Ahrefs Image Backlinks119,7502,113-0.14-0.2815.91%
130ENT014Has Entities in H3 Tags10-0.14-0.4055.02%
131CP154Keywords making whole H1, H2, and H3 Tags20-0.13-0.3975.20%
132CP177Keywords in H4-H6 Tags431-0.13-0.3684.27%
133CP032Ahrefs Has Image Backlinks10-0.13-0.3715.02%
134CP473Keywords in Strong Tags1132-0.13-0.3579.91%
135CP353Head Size Kilobytes11940-0.13-0.3372.53%
136CPXR006Number of H3 Tags557-0.13-0.3282.31%
137CP050Ahrefs Internal Links38487-0.13-0.2716.89%
138CP126aSearch Terms in A Tags642-0.13-0.3387.29%
139CP173Keywords in H4 Tags351-0.13-0.3583.73%
140ENT011Meta Description Tag Has Entities11-0.13-0.3950.67%
141CP460Percentage of DoFollow Internal Links9777-0.13-0.3174.84%
142CP377Load Time Milliseconds35,9552,363-0.13-0.2669.24%
143CP168Leading Keywords in H3 Tags131-0.13-0.3583.82%
144CP485Keywords in pages most used phrase20-0.13-0.3875.38%
145QS012Headings Has Question10-0.13-0.3971.29%
146CP469aSearch Terms in Sentences432-0.13-0.3286.58%
147CP413Number of External Links7217-0.13-0.3070.22%
148CP130Keywords in Article Tags1,49021-0.13-0.3676.36%
149CP007Ahrefs External Links7418-0.13-0.2516.98%
150CP057Ahrefs Page Size81,04924,275-0.13-0.2811.82%
151CP357Inline CSS Kilobytes9127-0.13-0.3376.44%
152CP356Keywords in I Tags802-0.12-0.3579.20%
153CP099Search Result Number of Dirs in Path42-0.12-0.3360.27%
154QS006Number of Questions In H2 Tags30-0.12-0.3475.73%
155CP440Number of NoFollow Links346-0.12-0.3177.87%
156CPXR007Number of H4 Tags314-0.12-0.3175.91%
157DD011DomDetailer Majestic Referring .gov Links20,976,5832,942,758-0.12-0.1927.02%
158CP319Has Schema Markup11-0.12-0.3868.53%
159CP451Number of US Phone Numbers1427-0.12-0.2975.38%
160CP213Has FavIcon11-0.12-0.3768.80%
161CP139Keywords in Class Attributes6,49120-0.12-0.3277.42%
162CP428Number of Images without Alt Text3410-0.12-0.2972.98%
163PAGE009Number of Prices14731-0.12-0.2813.33%
164CP355Keywords in ID Attributes7162-0.12-0.3382.93%
165QS007Number of Questions In H3 Tags30-0.12-0.3375.56%
166CP409Number of DoFollow External Links6915-0.12-0.2867.20%
167CP052Ahrefs Linked Root Domains206-0.12-0.2816.98%
168CP149Keywords making whole H1 Tags10-0.12-0.3673.24%
169ENT015Has Entities in H4 Tags10-0.12-0.3750.93%
170CP424Number of HREF Lang Tags212-0.12-0.3373.42%
171LSI008LSI Words in H4 Tags456-0.12-0.3185.60%
172CP005Ahrefs Domain Rating7833-0.12-0.3112.98%
173CPJLD011Has JSON-LD Answer10-0.12-0.3756.00%
174CPJLD217Has JSON-LD Question10-0.12-0.3755.91%
175PAGE001Is Home Page10-0.12-0.335.87%
176CP432Number of JavaScript Includes3014-0.12-0.3068.98%
177CP176Leading Keywords in H4-H6 Tags80-0.12-0.3477.96%
178CP150a2Search Terms in H2 Tags60-0.12-0.3285.87%
179CP439Number of NoFollow Externa Links263-0.12-0.3176.80%
180CP380Meta Description Length3,814124-0.12-0.3070.58%
181CP479iiTitle Has Sentiment Words10-0.12-0.3565.60%
182CP150aSearch Terms in H1 Tags10-0.12-0.3279.29%
183CPJLD007Has JSON-LD AggregateRating10-0.12-0.3762.67%
184BYTES01Bytes To First P Tag84,45052,488-0.12-0.3355.11%
185CP479Title Has Sales Words10-0.11-0.3465.96%
186CPXR011Keywords in Button Tags4101-0.11-0.3481.16%
187CP056Ahrefs Pages51-0.11-0.2616.71%
188CP481bWord Count in Meta Description Tag60120-0.11-0.3071.73%
189CP445Number of Social Pages153-0.11-0.2670.31%
190CPJLDxCBNumber Of Claimed Brands71-0.11-0.3359.56%
191CP131Average Words Per Sentence24042-0.11-0.2669.16%
192CP148Flesch Kincaid Reading Grade84-0.11-0.2935.20%
193CP347Has US Phone Number10-0.11-0.3560.71%
194CP313Has Privacy Policy11-0.11-0.3670.93%
195CP203Has Apple Touch Icon10-0.11-0.3662.31%
196CP418Number of Forms182-0.11-0.2966.49%
197CP414Number of Facebook Accounts31-0.11-0.3068.89%
198CP022Ahrefs Has External Links11-0.11-0.3416.00%
199CPX005Keywords in Aside Tags1,7939-0.11-0.3275.29%
200CP077Search Result Domain Matches60-0.11-0.3352.62%


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