---

Top SEO Factors - 2022-10-07      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

Previous - Next

Top SEO Factors - 2022-10-07 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ100	Number of Top 100 Shared Factors Used	82	20	-0.30	-0.55	92.73%
2	ENT000a	Number of Distinct Entities Used	77	28	-0.30	-0.62	73.16%
3	CPZZZ200	Number of Top 200 Shared Factors Used	137	41	-0.29	-0.55	93.04%
4	CPZZZ50	Number of Top 50 Shared Factors Used	41	6	-0.28	-0.52	82.87%
5	LSI000	Number of Unique LSI Words Used	985	273	-0.28	-0.60	26.01%
6	CPZZZ	Number of Factors Used	333	146	-0.27	-0.56	92.16%
7	CP470	Variations in HTML Tags	55,831	237	-0.25	-0.53	95.74%
8	CP134	Variations in Body Tags	55,831	229	-0.25	-0.53	92.83%
9	VAR000	Number of Unique Variations Used	28	7	-0.24	-0.53	27.73%
10	CPX010	Variations in Div Tags	19,393	125	-0.23	-0.50	93.67%
11	CP161	Variations in H1-H6 Tags	274	8	-0.22	-0.50	91.33%
12	CP129	Variations in A Tags	2,300	26	-0.22	-0.48	90.19%
13	CP157	Variations in H1, H2, and H3 Tags	207	7	-0.22	-0.50	91.80%
14	ENT003	Entities in H2 Tags	36	7	-0.21	-0.51	72.07%
15	DI005	Variation Position Variance	11,703	2,245	-0.21	-0.46	59.03%
16	CP465	Variations in P Tags	1,284	32	-0.21	-0.48	92.83%
17	DI004	Average Variation Position	19,353	4,753	-0.21	-0.46	58.36%
18	CP375	Variations in LI Tags	682	18	-0.21	-0.47	91.28%
19	CP475	Term Frequency	5	3	-0.21	-0.48	91.74%
20	CP492b	Unabridged Word Count	10,402	1,866	-0.21	-0.45	90.97%
21	ENT009	Entities in Title Tag	7	2	-0.21	-0.48	66.61%
22	DI001	Average Exact Match Position	18,280	2,648	-0.20	-0.49	50.78%
23	CP140	Clean Text Kilobytes	56	11	-0.20	-0.44	90.45%
24	ENT004	Entities in H3 Tags	28	6	-0.20	-0.50	72.38%
25	CPXX888	Number of HTML Tags	2,900	986	-0.20	-0.47	89.51%
26	CP492	Word Count	4,509	1,394	-0.20	-0.44	89.25%
27	CP153	Variations in H1 and H2 Tags	114	4	-0.20	-0.47	89.25%
28	CP469	Variations in Sentences	3,133	28	-0.20	-0.45	90.97%
29	DI002	Exact Match Position Variance	12,114	1,102	-0.20	-0.47	48.08%
30	CP470a	Exact Matches in the HTML Tag	470	20	-0.19	-0.43	88.89%
31	CP127b	Variations in Distinct A Tag HREF Attributes	824	32	-0.19	-0.42	91.07%
32	ENT018	Entities in Sentences	595	95	-0.19	-0.40	96.57%
33	CP127	Variations in A Tag HREF Attributes	1,408	47	-0.19	-0.42	90.86%
34	CP128	Variations in ALT Attributes	378	8	-0.19	-0.45	87.12%
35	CP458	Page Size Kilobytes	618	183	-0.19	-0.42	86.40%
36	CP071	Variations in Search Result Display URL	15	1	-0.19	-0.46	74.77%
37	CP097	Variations in Search Result Link Text	15	1	-0.19	-0.46	74.82%
38	CP165	Variations in H2 Tags	98	3	-0.19	-0.46	89.41%
39	CKWD001	Clean Keyword Density in the HTML Tag	195	4	-0.19	-0.44	78.71%
40	CP468	Number of Sentences	672	74	-0.19	-0.41	87.80%
41	ENT001	Entities in the HTML Tag	1,365	236	-0.19	-0.39	96.26%
42	CP465c	Variations in Script Tags	11,547	54	-0.19	-0.44	91.28%
43	CP160	Leading Variations in H1-H6 Tags	26	2	-0.18	-0.43	89.15%
44	CP156	Leading Variations in H1, H2, and H3 Tags	18	1	-0.18	-0.43	88.73%
45	CP425	Number of HTTPS Links	590	159	-0.18	-0.41	85.10%
46	CPXR003	Number of Heading Tags	104	21	-0.18	-0.43	90.65%
47	DI003	Exact Match Clustering Score	55	18	-0.18	-0.46	45.02%
48	GD001	Variation Density in Top 30KB	351	3	-0.18	-0.44	81.31%
49	CP488	Keywords in pages top 10 most used phrases	5	1	-0.18	-0.45	59.40%
50	CP426	Number of Images	102	30	-0.18	-0.39	87.49%
51	CP435	Number of Links	591	162	-0.17	-0.40	85.93%
52	CP431	Number of Internal Links	578	144	-0.17	-0.40	85.41%
53	CP471	Variations in Span Tags	690	9	-0.17	-0.41	91.33%
54	CP410	Number of DoFollow Links	582	156	-0.17	-0.39	85.67%
55	CPXR24	Number of P Tags	173	38	-0.17	-0.41	86.81%
56	CP999	Variations in Search Result URL Path	10	1	-0.17	-0.42	73.62%
57	CP427	Number of Images with ALT Text	89	20	-0.17	-0.40	87.69%
58	LSI002	LSI Words in Sentences	4,713	541	-0.17	-0.36	96.63%
59	CP159a	Exact Matches in H1-H6 Tags	12	1	-0.17	-0.41	86.09%
60	CP487	Keywords in pages top 5 most used phrases	3	1	-0.17	-0.45	58.88%
61	CP481	Variations in the Title Tag	17	1	-0.17	-0.41	76.64%
62	CPXR018	Variations in Nav Tags	3,232	21	-0.17	-0.40	86.71%
63	CP169	Variations in H3 Tags	45	3	-0.17	-0.42	89.51%
64	CPJL001	Has JSON-LD Schema Markup	1	1	-0.16	-0.42	26.12%
65	CPXR005	Number of H2 Tags	20	6	-0.16	-0.39	88.94%
66	CPX003	Variations in Main Tags	4,192	56	-0.16	-0.45	83.59%
67	QS003	Number of Questions	111	7	-0.16	-0.35	85.05%
68	ENT002	Entities in H1 Tags	9	2	-0.16	-0.40	62.98%
69	CP062	Ahrefs Referring Domains	171,001	286	-0.16	-0.24	32.50%
70	CP063	Ahrefs Referring IP Addresses	3,051	53	-0.16	-0.25	32.66%
71	CP061	Ahrefs Referring Class C Addresses	1,662	37	-0.16	-0.25	32.66%
72	CP072	Variations in Search Result Document File Name	9	1	-0.16	-0.43	62.51%
73	CP137	Variations in the Canonical URL	46	1	-0.16	-0.41	79.39%
74	CP152	Variations in H1 Tags	10	1	-0.16	-0.40	78.61%
75	CP377	Load Time Milliseconds	71,405	2,624	-0.16	-0.35	73.47%
76	ENT008	Entities in Meta Description Tag	10	3	-0.16	-0.42	62.51%
77	CP476	TF/IDF	1	1	-0.16	-0.44	83.02%
78	DI006	Variation Clustering Score	55	39	-0.16	-0.42	52.75%
79	GD004	Exact Matches in Top 30KB	37	3	-0.16	-0.39	67.96%
80	ENT013	Has Entities in H2 Tags	1	1	-0.16	-0.46	65.78%
81	CP113	Variations in Search Result URL	19	1	-0.16	-0.40	73.99%
82	CP067	Ahrefs Text Backlinks	364,415	1,696	-0.16	-0.23	32.24%
83	QS004	Number of Questions In Headings	7	1	-0.16	-0.38	32.76%
84	CPXR006	Number of H3 Tags	48	8	-0.16	-0.40	86.97%
85	CP002	Ahrefs Backlinks	364,422	1,722	-0.16	-0.22	32.40%
86	CP064	Ahrefs Referring Pages	364,421	1,722	-0.16	-0.22	32.40%
87	CP391	Number of Absolute URLs	1,928	184	-0.16	-0.37	83.07%
88	ENT005	Entities in H4 Tags	19	2	-0.16	-0.43	67.34%
89	CP124a	Variations in Absolute URLs	5,675	53	-0.16	-0.37	87.18%
90	DD006	DomDetailer Majestic IPs	317,600	39,853	-0.16	-0.18	39.88%
91	CP381	Variations in Meta Description	43	1	-0.16	-0.40	79.34%
92	DD010	DomDetailer Majestic Referring Subnets	75,798	11,137	-0.16	-0.18	39.56%
93	CP484	Leading Variations in Title Tag	1	0	-0.16	-0.44	78.76%
94	DD008	DomDetailer Majestic Referring Domains	2,070,809	244,531	-0.15	-0.18	39.98%
95	DD015	DomDetailer Moz PA	73	34	-0.15	-0.34	37.95%
96	CP146	Variations in First 100 Words	160	7	-0.15	-0.39	73.83%
97	CP358	Inline JavaScript Kilobytes	283	44	-0.15	-0.32	80.48%
98	SCHanswer	Uses Schema answer	1	0	-0.15	-0.45	23.57%
99	CP151	Leading Variations in H1 Tags	2	0	-0.15	-0.42	77.99%
100	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.45	63.14%
101	CP054	Ahrefs NoFollow Backlinks	2,073,324	3,594	-0.15	-0.24	32.61%
102	SCHquestion	Uses Schema question	1	0	-0.15	-0.44	23.62%
103	CPJLDxSA	Number Of JSON-LD Types	172	10	-0.15	-0.38	81.88%
104	JLDAnswer	Uses JSON-LD Answer	1	0	-0.15	-0.44	22.27%
105	GD003	Variation Count in Top 30KB	3,601	32	-0.15	-0.36	78.50%
106	JLDQuestion	Uses JSON-LD Question	1	0	-0.15	-0.44	22.38%
107	ENT012	Has Entities in H1 Tags	1	1	-0.15	-0.43	60.80%
108	JLDtext	Uses JSON-LD text	1	0	-0.15	-0.43	22.59%
109	CP486	Keywords in pages top 3 most used phrases	2	1	-0.15	-0.41	59.35%
110	CP004	Ahrefs Dofollow Backlinks	319,135	-2,013	-0.15	-0.22	31.83%
111	CP469a	Exact Matches in Sentences	58	2	-0.15	-0.35	88.89%
112	CP126a	Exact Matches in A Tags	51	3	-0.15	-0.36	84.94%
113	CP413	Number of External Links	93	18	-0.15	-0.33	76.95%
114	ENT010	Title Tag Has Entities	1	1	-0.15	-0.41	53.53%
115	CP135	Body Tag Size Kilobytes	312	62	-0.14	-0.31	92.78%
116	DD005	DomDetailer Majestic CF	68	27	-0.14	-0.32	37.90%
117	CP467	Variations in Section Tags	1,299	16	-0.14	-0.40	86.71%
118	SCHfaqpage	Uses Schema faqpage	1	0	-0.14	-0.44	23.00%
119	CP477	Variations in TITLE Attributes	194	7	-0.14	-0.38	84.58%
120	CP483a	Exact Matches in Title Tag	2	0	-0.14	-0.38	78.82%
121	JLDFAQPage	Uses JSON-LD FAQPage	1	0	-0.14	-0.43	21.50%
122	DD013	DomDetailer Moz DA	88	32	-0.14	-0.31	37.59%
123	CPX013	Variations in Footer Tags	1,654	7	-0.14	-0.35	81.46%
124	CP164	Leading Variations in H2 Tags	9	1	-0.14	-0.38	84.94%
125	CP385	Variations in OpenGraph Title	8	1	-0.14	-0.39	65.68%
126	CP383	Variations in OpenGraph Description	26	1	-0.14	-0.38	70.51%
127	CP059	Ahrefs Rank	53	8	-0.14	-0.27	28.92%
128	QS006	Number of Questions In H2 Tags	3	1	-0.14	-0.36	77.36%
129	QS012	Headings Has Question	1	0	-0.14	-0.42	75.49%
130	CP158	Variations making whole H1-H6 Tags	3	0	-0.14	-0.38	76.74%
131	PAGE009	Number of Prices	934	42	-0.14	-0.33	80.22%
132	CP429	Number of Includes	42	13	-0.14	-0.32	59.24%
133	CP079	Search Result Domain is .com, .net, or .org	1	0	-0.14	-0.41	55.56%
134	JLDname	Uses JSON-LD name	1	0	-0.14	-0.41	22.64%
135	SCHtext	Uses Schema text	1	0	-0.14	-0.42	23.62%
136	DD012	DomDetailer Majestic TF	63	21	-0.14	-0.31	37.44%
137	CP473	Variations in Strong Tags	18	2	-0.14	-0.36	82.40%
138	CP376	Variations Making Whole LI Tags	5	1	-0.14	-0.37	78.19%
139	CP415	Number of Facebook Pages	7	2	-0.14	-0.30	72.22%
140	CPJLD011	Has JSON-LD Answer	1	0	-0.14	-0.41	44.44%
141	CP409	Number of DoFollow External Links	91	15	-0.14	-0.31	75.80%
142	CPJLD217	Has JSON-LD Question	1	0	-0.14	-0.41	44.44%
143	CP150a	Exact Matches in H1 Tags	1	0	-0.14	-0.36	78.25%
144	CP154	Variations making whole H1, H2, and H3 Tags	1	0	-0.14	-0.37	75.91%
145	CPXR002	Number of HTML Comments	237	33	-0.13	-0.32	80.94%
146	CP125	Variations making whole A Tags	20	1	-0.13	-0.36	79.44%
147	CP472	Variations Making Whole Span Tags	10	1	-0.13	-0.35	82.76%
148	CP150a2	Exact Matches in H2 Tags	6	1	-0.13	-0.36	85.36%
149	CP357	Inline CSS Kilobytes	142	37	-0.13	-0.33	79.91%
150	PAGE001	Is Home Page	1	0	-0.13	-0.38	43.41%
151	CP078	Search Result Domain is .com	1	0	-0.13	-0.40	55.76%
152	CP099	Search Result Number of Dirs in Path	4	2	-0.13	-0.36	64.54%
153	DD016	DomDetailer Moz Rank	9	3	-0.13	-0.31	36.34%
154	SCHname	Uses Schema name	1	1	-0.13	-0.39	22.01%
155	CP374	Variations in the last 100 words	186	3	-0.13	-0.35	74.61%
156	CP440	Number of Nofollow Links	56	6	-0.13	-0.32	76.74%
157	CP451	Number of US Phone Numbers	92	8	-0.13	-0.33	76.06%
158	JLDurl	Uses JSON-LD url	1	0	-0.13	-0.39	21.18%
159	DD007	DomDetailer Majestic Links	152,785,441	5,815,566	-0.13	-0.12	38.42%
160	CP148	Flesch Kincaid Reading Grade Level	7	3	-0.13	-0.35	30.01%
161	CP356	Variations in I Tags	389	6	-0.13	-0.36	78.35%
162	CP224	Has Meta Charset	1	1	-0.13	-0.38	67.76%
163	PAGE005	Is Pagination Page	1	0	-0.13	-0.39	65.26%
164	QS007	Number of Questions In H3 Tags	3	1	-0.13	-0.36	79.13%
165	CP430	Number of Instagram Pages	19	1	-0.13	-0.32	75.23%
166	CP408	Number of CSS Includes	17	7	-0.13	-0.31	57.11%
167	CP424	Number of HREF Lang Tags	17	2	-0.13	-0.36	77.78%
168	CP418	Number of Forms	21	2	-0.13	-0.35	72.79%
169	LSI006	LSI Words in H2 Tags	103	15	-0.13	-0.31	94.18%
170	DD002	DomDetailer Facebook Shares	41,501,825	-4,927,886	-0.13	-0.20	39.20%
171	CP134a	Exact Matches in Body Tag	349	14	-0.13	-0.29	90.81%
172	DD014	DomDetailer Moz Links	126,980,920	2,185,858	-0.13	-0.14	38.73%
173	CP428	Number of Images without ALT Text	69	10	-0.13	-0.31	80.58%
174	PAGE008	Is Store Page	1	1	-0.13	-0.39	69.89%
175	CP319	Has Schema Markup	1	1	-0.13	-0.39	71.91%
176	CP130	Variations in Article Tags	191	16	-0.13	-0.37	74.66%
177	JLDinLanguage	Uses JSON-LD inLanguage	1	0	-0.13	-0.39	17.81%
178	CP432	Number of JavaScript Includes	38	14	-0.13	-0.33	71.29%
179	CP168	Leading Variations in H3 Tags	5	1	-0.13	-0.36	81.98%
180	CP439	Number of NoFollow External Links	25	3	-0.13	-0.33	76.32%
181	SCHwebsite	Uses Schema website	1	0	-0.13	-0.38	17.45%
182	CP177	Variations in H4-H6 Tags	67	1	-0.13	-0.35	78.76%
183	CPXR007	Number of H4 Tags	29	4	-0.13	-0.33	79.65%
184	CP213	Has FavIcon	1	1	-0.13	-0.38	64.64%
185	SCHinlanguage	Uses Schema inlanguage	1	0	-0.12	-0.38	17.65%
186	CPXR011	Variations in Button Tags	390	1	-0.12	-0.35	80.32%
187	ENT011	Meta Description Tag Has Entities	1	1	-0.12	-0.38	55.09%
188	CP479	Title Has Sales Words	1	0	-0.12	-0.36	65.89%
189	CP460	Percentage of DoFollow Internal Links	94	79	-0.12	-0.31	70.92%
190	ENT015	Has Entities in H4 Tags	1	0	-0.12	-0.39	58.88%
191	SCHlistitem	Uses Schema listitem	1	0	-0.12	-0.38	20.98%
192	CP313	Has Privacy Policy	1	1	-0.12	-0.37	69.11%
193	CP109	Variations in Search Result Summary	47	2	-0.12	-0.35	60.33%
194	SCHurl	Uses Schema url	1	1	-0.12	-0.37	20.72%
195	CP414	Number of Facebook Accounts	4	1	-0.12	-0.32	71.24%
196	JLDWebSite	Uses JSON-LD WebSite	1	0	-0.12	-0.38	19.42%
197	PAGE006	Is Category Page	1	0	-0.12	-0.37	65.52%
198	CP355	Variations in ID Attributes	466	2	-0.12	-0.33	83.13%
199	CP045	Ahrefs Has Text Backlinks	1	0	-0.12	-0.30	32.24%
200	CP173	Variations in H4 Tags	46	1	-0.12	-0.34	79.34%

---

Privacy Policy - Terms of Service - TopSEOFactors.com is an SEO Tool Lab property. SEO Tool Lab proudly owns and operates SEOToolLab.com , SEOVolatility.com , TopSEOFactors.com
Copyright 2021 SEO Tool Lab, Inc. All Rights Reserved.