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Top SEO Factors - 2022-10-04      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-10-04 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ100	Number of Top 100 Shared Factors Used	82	22	-0.31	-0.56	93.20%
2	CPZZZ50	Number of Top 50 Shared Factors Used	41	8	-0.30	-0.54	83.53%
3	CPZZZ200	Number of Top 200 Shared Factors Used	137	46	-0.30	-0.56	93.15%
4	ENT000a	Number of Distinct Entities Used	92	28	-0.29	-0.62	73.92%
5	LSI000	Number of Unique LSI Words Used	970	276	-0.29	-0.61	23.42%
6	CPZZZ	Number of Factors Used	291	143	-0.27	-0.56	91.95%
7	CP470	Variations in HTML Tags	64,601	250	-0.25	-0.53	95.87%
8	CP134	Variations in Body Tags	58,630	240	-0.24	-0.53	92.73%
9	VAR000	Number of Unique Variations Used	24	6	-0.24	-0.53	24.62%
10	CPX010	Variations in Div Tags	33,273	136	-0.23	-0.50	93.78%
11	CP129	Variations in A Tags	5,363	28	-0.22	-0.48	90.43%
12	CP161	Variations in H1-H6 Tags	380	8	-0.22	-0.50	91.22%
13	CP157	Variations in H1, H2, and H3 Tags	290	7	-0.22	-0.49	91.43%
14	ENT003	Entities in H2 Tags	42	7	-0.21	-0.50	72.50%
15	ENT009	Entities in Title Tag	7	2	-0.21	-0.49	67.22%
16	CP465	Variations in P Tags	5,309	33	-0.21	-0.48	92.89%
17	DI005	Variation Position Variance	11,703	2,312	-0.21	-0.45	61.63%
18	CP375	Variations in LI Tags	1,868	19	-0.21	-0.47	91.11%
19	DI004	Average Variation Position	19,353	4,880	-0.21	-0.45	60.95%
20	CP475	Term Frequency	6	3	-0.21	-0.47	92.00%
21	CP492b	Unabridged Word Count	10,402	1,880	-0.21	-0.44	90.43%
22	ENT004	Entities in H3 Tags	126	6	-0.20	-0.50	72.97%
23	CPXX888	Number of HTML Tags	2,900	990	-0.20	-0.47	89.49%
24	DI001	Average Exact Match Position	18,280	2,773	-0.20	-0.48	53.21%
25	CP153	Variations in H1 and H2 Tags	141	4	-0.20	-0.47	88.76%
26	CP140	Clean Text Kilobytes	56	11	-0.20	-0.44	90.22%
27	CP469	Variations in Sentences	4,680	29	-0.20	-0.45	90.43%
28	CP492	Word Count	4,509	1,399	-0.20	-0.43	88.76%
29	DI002	Exact Match Position Variance	12,114	1,172	-0.20	-0.47	50.50%
30	ENT018	Entities in Sentences	509	102	-0.19	-0.41	96.65%
31	CP128	Variations in ALT Attributes	378	8	-0.19	-0.45	87.19%
32	CP470a	Exact Matches in the HTML Tag	470	21	-0.19	-0.43	89.28%
33	CP071	Variations in Search Result Display URL	17	1	-0.19	-0.46	75.74%
34	CP097	Variations in Search Result Link Text	17	1	-0.19	-0.46	75.80%
35	CP127	Variations in A Tag HREF Attributes	2,708	51	-0.19	-0.41	90.80%
36	CP127b	Variations in Distinct A Tag HREF Attributes	1,982	34	-0.19	-0.41	90.96%
37	CKWD001	Clean Keyword Density in the HTML Tag	203	4	-0.19	-0.45	78.93%
38	CP458	Page Size Kilobytes	618	182	-0.19	-0.42	86.62%
39	ENT001	Entities in the HTML Tag	1,542	259	-0.19	-0.41	96.18%
40	CP165	Variations in H2 Tags	121	3	-0.19	-0.45	89.18%
41	CP468	Number of Sentences	672	72	-0.18	-0.40	86.88%
42	CP465c	Variations in Script Tags	11,547	52	-0.18	-0.43	91.37%
43	CP160	Leading Variations in H1-H6 Tags	43	2	-0.18	-0.43	89.28%
44	CP156	Leading Variations in H1, H2, and H3 Tags	31	2	-0.18	-0.44	88.45%
45	CP488	Keywords in pages top 10 most used phrases	21	1	-0.18	-0.45	62.57%
46	CP425	Number of HTTPS Links	590	161	-0.18	-0.41	84.84%
47	GD001	Variation Density in Top 30KB	351	3	-0.18	-0.44	81.65%
48	CPXR003	Number of Heading Tags	219	21	-0.18	-0.43	90.33%
49	CP435	Number of Links	591	164	-0.18	-0.40	85.73%
50	CP431	Number of Internal Links	578	146	-0.18	-0.40	85.15%
51	CP426	Number of Images	102	30	-0.18	-0.39	87.45%
52	DI003	Exact Match Clustering Score	52	18	-0.17	-0.45	47.73%
53	CP471	Variations in Span Tags	814	9	-0.17	-0.41	91.27%
54	CP410	Number of DoFollow Links	582	158	-0.17	-0.39	85.42%
55	CP487	Keywords in pages top 5 most used phrases	10	1	-0.17	-0.45	62.26%
56	CP159a	Exact Matches in H1-H6 Tags	12	1	-0.17	-0.42	86.25%
57	CP999	Variations in Search Result URL Path	10	1	-0.17	-0.41	74.07%
58	CPXR24	Number of P Tags	173	38	-0.17	-0.40	86.10%
59	CP481	Variations in the Title Tag	18	1	-0.17	-0.41	76.63%
60	CPXR018	Variations in Nav Tags	6,894	24	-0.17	-0.41	86.77%
61	CP427	Number of Images with ALT Text	89	20	-0.17	-0.39	87.45%
62	CP062	Ahrefs Referring Domains	171,001	305	-0.17	-0.25	30.74%
63	CP063	Ahrefs Referring IP Addresses	2,236	55	-0.17	-0.25	30.89%
64	CP061	Ahrefs Referring Class C Addresses	1,277	39	-0.17	-0.26	30.89%
65	LSI002	LSI Words in Sentences	4,713	573	-0.17	-0.36	96.65%
66	CP169	Variations in H3 Tags	149	3	-0.16	-0.42	89.39%
67	GD004	Exact Matches in Top 30KB	37	3	-0.16	-0.40	67.02%
68	CPXR005	Number of H2 Tags	22	6	-0.16	-0.39	88.55%
69	CP067	Ahrefs Text Backlinks	835,110	2,957	-0.16	-0.23	30.42%
70	CP484	Leading Variations in Title Tag	1	0	-0.16	-0.45	78.72%
71	ENT002	Entities in H1 Tags	9	2	-0.16	-0.39	63.25%
72	CPX003	Variations in Main Tags	12,451	61	-0.16	-0.44	82.54%
73	CPJL001	Has JSON-LD Schema Markup	1	1	-0.16	-0.42	23.31%
74	ENT008	Entities in Meta Description Tag	10	3	-0.16	-0.43	62.99%
75	CP137	Variations in the Canonical URL	49	1	-0.16	-0.41	79.51%
76	CP002	Ahrefs Backlinks	835,126	2,978	-0.16	-0.23	30.58%
77	CP064	Ahrefs Referring Pages	835,125	2,978	-0.16	-0.23	30.58%
78	QS003	Number of Questions	111	7	-0.16	-0.34	84.42%
79	CP152	Variations in H1 Tags	19	1	-0.16	-0.40	78.36%
80	CP072	Variations in Search Result Document File Name	9	1	-0.16	-0.42	62.36%
81	ENT013	Has Entities in H2 Tags	1	1	-0.16	-0.46	66.02%
82	CP476	TF/IDF	1	1	-0.16	-0.44	83.43%
83	CP381	Variations in Meta Description	43	1	-0.16	-0.41	79.25%
84	CPXR006	Number of H3 Tags	196	8	-0.16	-0.40	86.41%
85	CP391	Number of Absolute URLs	1,928	181	-0.16	-0.37	82.59%
86	CP377	Load Time Milliseconds	71,405	2,666	-0.16	-0.35	73.13%
87	CP113	Variations in Search Result URL	19	1	-0.16	-0.39	74.86%
88	CP151	Leading Variations in H1 Tags	2	0	-0.16	-0.43	78.31%
89	QS004	Number of Questions In Headings	7	1	-0.16	-0.38	31.26%
90	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.46	63.77%
91	DI006	Variation Clustering Score	50	39	-0.16	-0.41	54.89%
92	CP124a	Variations in Absolute URLs	6,914	55	-0.16	-0.36	87.04%
93	DD006	DomDetailer Majestic IPs	317,600	41,340	-0.15	-0.18	37.69%
94	CP054	Ahrefs NoFollow Backlinks	2,073,324	3,899	-0.15	-0.24	30.84%
95	DD010	DomDetailer Majestic Referring Subnets	75,798	11,550	-0.15	-0.19	37.38%
96	ENT005	Entities in H4 Tags	19	2	-0.15	-0.43	68.22%
97	GD003	Variation Count in Top 30KB	5,520	33	-0.15	-0.37	78.52%
98	SCHanswer	Uses Schema answer	1	0	-0.15	-0.44	21.01%
99	CP135	Body Tag Size Kilobytes	312	66	-0.15	-0.33	92.58%
100	DD008	DomDetailer Majestic Referring Domains	2,070,809	254,105	-0.15	-0.18	37.69%
101	SCHquestion	Uses Schema question	1	0	-0.15	-0.44	21.01%
102	JLDAnswer	Uses JSON-LD Answer	1	0	-0.15	-0.44	19.92%
103	CP486	Keywords in pages top 3 most used phrases	6	1	-0.15	-0.41	62.68%
104	CP469a	Exact Matches in Sentences	58	2	-0.15	-0.36	88.50%
105	CP146	Variations in First 100 Words	202	7	-0.15	-0.38	74.28%
106	DD015	DomDetailer Moz PA	73	35	-0.15	-0.33	35.96%
107	ENT010	Title Tag Has Entities	1	1	-0.15	-0.42	53.79%
108	CP004	Ahrefs Dofollow Backlinks	771,387	-1,085	-0.15	-0.23	29.85%
109	JLDQuestion	Uses JSON-LD Question	1	0	-0.15	-0.44	19.97%
110	JLDtext	Uses JSON-LD text	1	0	-0.15	-0.44	20.23%
111	CP358	Inline JavaScript Kilobytes	283	43	-0.15	-0.31	78.04%
112	CPJLDxSA	Number Of JSON-LD Types	172	10	-0.15	-0.38	81.18%
113	ENT012	Has Entities in H1 Tags	1	1	-0.15	-0.43	60.90%
114	CP483a	Exact Matches in Title Tag	2	0	-0.15	-0.39	78.88%
115	CP158	Variations making whole H1-H6 Tags	3	0	-0.15	-0.39	77.16%
116	CP059	Ahrefs Rank	47	8	-0.15	-0.29	27.18%
117	CPX013	Variations in Footer Tags	3,286	9	-0.15	-0.34	81.50%
118	CP467	Variations in Section Tags	2,896	17	-0.14	-0.40	86.83%
119	JLDFAQPage	Uses JSON-LD FAQPage	1	0	-0.14	-0.43	19.18%
120	SCHfaqpage	Uses Schema faqpage	1	0	-0.14	-0.43	20.44%
121	CP413	Number of External Links	93	18	-0.14	-0.32	76.89%
122	CP477	Variations in TITLE Attributes	194	7	-0.14	-0.38	84.47%
123	DD005	DomDetailer Majestic CF	68	28	-0.14	-0.33	35.49%
124	CP126a	Exact Matches in A Tags	51	3	-0.14	-0.35	85.15%
125	CP164	Leading Variations in H2 Tags	12	1	-0.14	-0.38	85.10%
126	CP154	Variations making whole H1, H2, and H3 Tags	1	0	-0.14	-0.39	76.53%
127	QS006	Number of Questions In H2 Tags	3	1	-0.14	-0.36	76.79%
128	CP385	Variations in OpenGraph Title	14	1	-0.14	-0.39	65.45%
129	CP383	Variations in OpenGraph Description	7	1	-0.14	-0.37	69.94%
130	QS012	Headings Has Question	1	0	-0.14	-0.43	75.17%
131	DD013	DomDetailer Moz DA	88	33	-0.14	-0.31	35.34%
132	CP376	Variations Making Whole LI Tags	5	1	-0.14	-0.38	78.25%
133	CP429	Number of Includes	42	12	-0.14	-0.33	58.34%
134	CP150a	Exact Matches in H1 Tags	1	0	-0.14	-0.36	78.62%
135	SCHtext	Uses Schema text	1	0	-0.14	-0.42	20.96%
136	PAGE009	Number of Prices	934	43	-0.14	-0.33	79.61%
137	CP473	Variations in Strong Tags	144	2	-0.14	-0.36	82.59%
138	CPXR002	Number of HTML Comments	237	32	-0.14	-0.33	81.02%
139	DD012	DomDetailer Majestic TF	63	22	-0.14	-0.31	35.44%
140	JLDname	Uses JSON-LD name	1	0	-0.14	-0.41	20.18%
141	CP150a2	Exact Matches in H2 Tags	6	1	-0.14	-0.36	85.05%
142	CP451	Number of US Phone Numbers	92	7	-0.14	-0.33	76.63%
143	CP472	Variations Making Whole Span Tags	10	1	-0.14	-0.35	83.38%
144	CP079	Search Result Domain is .com, .net, or .org	1	0	-0.14	-0.41	55.57%
145	CP134a	Exact Matches in Body Tag	349	15	-0.13	-0.30	90.90%
146	CP356	Variations in I Tags	568	6	-0.13	-0.37	78.10%
147	CP415	Number of Facebook Pages	7	2	-0.13	-0.30	70.73%
148	CP125	Variations making whole A Tags	20	1	-0.13	-0.36	79.25%
149	CP409	Number of DoFollow External Links	91	15	-0.13	-0.30	75.54%
150	CP148	Flesch Kincaid Reading Grade Level	7	3	-0.13	-0.35	28.49%
151	CP357	Inline CSS Kilobytes	142	36	-0.13	-0.34	79.56%
152	SCHname	Uses Schema name	1	1	-0.13	-0.39	19.65%
153	CP440	Number of Nofollow Links	55	6	-0.13	-0.32	76.01%
154	CP078	Search Result Domain is .com	1	0	-0.13	-0.40	55.36%
155	CP374	Variations in the last 100 words	199	3	-0.13	-0.35	74.96%
156	CPJLD011	Has JSON-LD Answer	1	0	-0.13	-0.40	46.63%
157	CPJLD217	Has JSON-LD Question	1	0	-0.13	-0.40	46.68%
158	CP224	Has Meta Charset	1	1	-0.13	-0.38	67.38%
159	CP408	Number of CSS Includes	17	7	-0.13	-0.32	56.30%
160	DD016	DomDetailer Moz Rank	9	3	-0.13	-0.30	34.13%
161	PAGE001	Is Home Page	1	0	-0.13	-0.38	43.13%
162	JLDurl	Uses JSON-LD url	1	0	-0.13	-0.39	19.03%
163	CP099	Search Result Number of Dirs in Path	3	2	-0.13	-0.35	65.03%
164	CP424	Number of HREF Lang Tags	17	2	-0.13	-0.35	77.84%
165	CP418	Number of Forms	21	3	-0.13	-0.34	72.77%
166	QS007	Number of Questions In H3 Tags	3	1	-0.13	-0.35	78.46%
167	PAGE005	Is Pagination Page	1	0	-0.13	-0.39	64.98%
168	PAGE008	Is Store Page	1	1	-0.13	-0.39	70.20%
169	DD007	DomDetailer Majestic Links	152,785,441	6,468,470	-0.13	-0.12	36.23%
170	CP430	Number of Instagram Pages	19	1	-0.13	-0.31	74.86%
171	DD002	DomDetailer Facebook Shares	41,501,825	-4,892,097	-0.13	-0.20	37.38%
172	CP130	Variations in Article Tags	3,344	18	-0.13	-0.37	74.33%
173	CP149	Variations making whole H1 Tags	1	0	-0.13	-0.37	74.39%
174	CP319	Has Schema Markup	1	1	-0.13	-0.38	72.14%
175	JLDinLanguage	Uses JSON-LD inLanguage	1	0	-0.13	-0.39	15.79%
176	CP428	Number of Images without ALT Text	69	10	-0.13	-0.31	80.45%
177	CP177	Variations in H4-H6 Tags	90	1	-0.13	-0.35	79.40%
178	CP439	Number of NoFollow External Links	25	3	-0.13	-0.32	76.01%
179	SCHwebsite	Uses Schema website	1	0	-0.13	-0.38	15.89%
180	CP168	Leading Variations in H3 Tags	17	1	-0.13	-0.36	82.07%
181	LSI006	LSI Words in H2 Tags	128	15	-0.13	-0.30	94.20%
182	CP432	Number of JavaScript Includes	38	14	-0.13	-0.33	71.14%
183	DD014	DomDetailer Moz Links	126,980,920	2,217,510	-0.13	-0.14	36.85%
184	CPXR007	Number of H4 Tags	29	4	-0.13	-0.34	79.87%
185	CPXR011	Variations in Button Tags	390	1	-0.13	-0.35	79.56%
186	CP045	Ahrefs Has Text Backlinks	1	0	-0.13	-0.31	30.27%
187	CP213	Has FavIcon	1	1	-0.12	-0.38	64.98%
188	ENT011	Meta Description Tag Has Entities	1	1	-0.12	-0.39	55.51%
189	CP017	Ahrefs Has Backlinks	1	0	-0.12	-0.31	30.21%
190	CP479	Title Has Sales Words	1	0	-0.12	-0.37	64.45%
191	SCHinlanguage	Uses Schema inlanguage	1	0	-0.12	-0.38	15.68%
192	CP019	Ahrefs Has Dofollow Backlinks	1	0	-0.12	-0.31	29.53%
193	CP131	Average Words Per Sentence	195	39	-0.12	-0.29	68.69%
194	CP381a	Exact Matches in Meta Description	5	0	-0.12	-0.33	79.77%
195	SCHurl	Uses Schema url	1	1	-0.12	-0.37	18.35%
196	SCHlistitem	Uses Schema listitem	1	0	-0.12	-0.38	18.66%
197	CP313	Has Privacy Policy	1	1	-0.12	-0.37	69.16%
198	ENT015	Has Entities in H4 Tags	1	0	-0.12	-0.40	59.02%
199	JLDSearchAction	Uses JSON-LD SearchAction	1	0	-0.12	-0.38	15.42%
200	CP445	Number of Social Pages	21	3	-0.12	-0.28	71.82%

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