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Top SEO Factors - 2022-09-30      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-09-30 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ100	Number of Top 100 Shared Factors Used	82	26	-0.31	-0.56	93.02%
2	CPZZZ50	Number of Top 50 Shared Factors Used	42	11	-0.31	-0.55	84.44%
3	CPZZZ200	Number of Top 200 Shared Factors Used	138	53	-0.30	-0.55	93.13%
4	ENT000a	Number of Distinct Entities Used	92	28	-0.29	-0.62	74.80%
5	LSI000	Number of Unique LSI Words Used	970	296	-0.29	-0.61	20.72%
6	CPZZZ	Number of Factors Used	291	144	-0.27	-0.56	91.26%
7	CP470	Variations in HTML Tags	64,601	254	-0.25	-0.53	95.74%
8	CP134	Variations in Body Tags	58,630	242	-0.25	-0.53	92.65%
9	VAR000	Number of Unique Variations Used	24	6	-0.23	-0.53	22.16%
10	CPX010	Variations in Div Tags	33,273	139	-0.23	-0.49	93.39%
11	CP129	Variations in A Tags	5,363	28	-0.22	-0.47	90.68%
12	CP161	Variations in H1-H6 Tags	380	8	-0.22	-0.50	91.00%
13	CP157	Variations in H1, H2, and H3 Tags	290	7	-0.22	-0.49	91.16%
14	ENT009	Entities in Title Tag	7	2	-0.22	-0.49	68.03%
15	ENT003	Entities in H2 Tags	42	7	-0.22	-0.51	73.26%
16	CP465	Variations in P Tags	5,309	34	-0.21	-0.47	92.49%
17	CP375	Variations in LI Tags	1,868	19	-0.21	-0.47	90.78%
18	ENT004	Entities in H3 Tags	126	6	-0.21	-0.50	73.84%
19	DI005	Variation Position Variance	11,703	2,334	-0.21	-0.43	62.92%
20	CP153	Variations in H1 and H2 Tags	141	4	-0.21	-0.47	88.71%
21	DI001	Average Exact Match Position	18,280	2,811	-0.21	-0.47	55.14%
22	CP475	Term Frequency	6	3	-0.21	-0.47	91.69%
23	DI004	Average Variation Position	19,353	4,919	-0.20	-0.44	61.96%
24	DI002	Exact Match Position Variance	12,114	1,196	-0.20	-0.47	52.48%
25	CP492b	Unabridged Word Count	10,402	1,887	-0.20	-0.44	89.08%
26	CP469	Variations in Sentences	4,680	29	-0.20	-0.45	90.25%
27	CPXX888	Number of HTML Tags	2,900	987	-0.20	-0.47	89.08%
28	ENT018	Entities in Sentences	509	106	-0.20	-0.42	96.27%
29	CP140	Clean Text Kilobytes	56	11	-0.20	-0.43	88.97%
30	CP492	Word Count	4,509	1,423	-0.20	-0.42	87.48%
31	CP470a	Exact Matches in the HTML Tag	470	22	-0.20	-0.44	89.34%
32	CP127b	Variations in Distinct A Tag HREF Attributes	1,982	35	-0.20	-0.42	90.94%
33	CP071	Variations in Search Result Display URL	17	1	-0.20	-0.47	76.45%
34	CP127	Variations in A Tag HREF Attributes	2,708	52	-0.20	-0.42	91.05%
35	CP097	Variations in Search Result Link Text	17	1	-0.20	-0.47	76.51%
36	CKWD001	Clean Keyword Density in the HTML Tag	203	4	-0.20	-0.45	79.01%
37	CP128	Variations in ALT Attributes	355	8	-0.20	-0.45	86.89%
38	ENT001	Entities in the HTML Tag	1,542	270	-0.20	-0.42	95.79%
39	CP465c	Variations in Script Tags	11,547	53	-0.19	-0.45	91.53%
40	CP165	Variations in H2 Tags	121	3	-0.19	-0.45	89.24%
41	CP488	Keywords in pages top 10 most used phrases	21	2	-0.19	-0.46	65.90%
42	CP458	Page Size Kilobytes	618	180	-0.19	-0.42	86.31%
43	CP160	Leading Variations in H1-H6 Tags	43	2	-0.19	-0.44	88.87%
44	CP468	Number of Sentences	672	72	-0.19	-0.40	86.47%
45	CP156	Leading Variations in H1, H2, and H3 Tags	31	2	-0.18	-0.44	88.60%
46	CP487	Keywords in pages top 5 most used phrases	10	1	-0.18	-0.47	65.26%
47	GD001	Variation Density in Top 30KB	351	3	-0.18	-0.44	82.37%
48	CP159a	Exact Matches in H1-H6 Tags	12	1	-0.18	-0.43	86.25%
49	DI003	Exact Match Clustering Score	52	18	-0.18	-0.46	49.92%
50	CP425	Number of HTTPS Links	590	160	-0.18	-0.40	85.03%
51	CP471	Variations in Span Tags	814	9	-0.18	-0.42	91.26%
52	CP999	Variations in Search Result URL Path	10	1	-0.18	-0.42	74.37%
53	CPXR003	Number of Heading Tags	219	21	-0.18	-0.42	89.61%
54	CP431	Number of Internal Links	578	146	-0.17	-0.39	85.35%
55	CP481	Variations in the Title Tag	18	1	-0.17	-0.42	77.25%
56	CP435	Number of Links	591	163	-0.17	-0.39	86.09%
57	CP426	Number of Images	102	30	-0.17	-0.39	86.57%
58	CP410	Number of DoFollow Links	582	157	-0.17	-0.39	85.46%
59	CPXR018	Variations in Nav Tags	6,894	25	-0.17	-0.41	87.00%
60	CPXR24	Number of P Tags	173	39	-0.17	-0.40	85.94%
61	GD004	Exact Matches in Top 30KB	37	3	-0.17	-0.41	67.71%
62	CP137	Variations in the Canonical URL	49	1	-0.17	-0.42	79.81%
63	CP062	Ahrefs Referring Domains	171,001	337	-0.17	-0.25	29.78%
64	CP063	Ahrefs Referring IP Addresses	2,236	61	-0.17	-0.26	29.94%
65	CP061	Ahrefs Referring Class C Addresses	1,277	42	-0.17	-0.26	29.94%
66	CP484	Leading Variations in Title Tag	1	0	-0.17	-0.46	78.69%
67	LSI002	LSI Words in Sentences	4,713	615	-0.17	-0.36	95.74%
68	CP427	Number of Images with ALT Text	89	20	-0.17	-0.39	86.84%
69	CP169	Variations in H3 Tags	149	3	-0.17	-0.42	88.17%
70	CP067	Ahrefs Text Backlinks	835,110	2,959	-0.17	-0.24	29.36%
71	ENT002	Entities in H1 Tags	9	2	-0.17	-0.40	63.88%
72	CPXR005	Number of H2 Tags	22	6	-0.17	-0.40	88.60%
73	CP002	Ahrefs Backlinks	835,126	2,980	-0.16	-0.24	29.41%
74	CP064	Ahrefs Referring Pages	835,125	2,980	-0.16	-0.24	29.41%
75	CP072	Variations in Search Result Document File Name	9	1	-0.16	-0.42	63.51%
76	ENT008	Entities in Meta Description Tag	10	3	-0.16	-0.43	63.72%
77	ENT013	Has Entities in H2 Tags	1	1	-0.16	-0.47	66.86%
78	CPX003	Variations in Main Tags	12,451	62	-0.16	-0.45	83.38%
79	CP151	Leading Variations in H1 Tags	2	0	-0.16	-0.44	78.53%
80	CP113	Variations in Search Result URL	19	1	-0.16	-0.41	74.80%
81	DD006	DomDetailer Majestic IPs	317,600	43,366	-0.16	-0.19	38.52%
82	DD015	DomDetailer Moz PA	73	37	-0.16	-0.36	36.33%
83	CP152	Variations in H1 Tags	19	1	-0.16	-0.40	78.96%
84	DD010	DomDetailer Majestic Referring Subnets	75,798	12,141	-0.16	-0.20	38.25%
85	CP381	Variations in Meta Description	43	2	-0.16	-0.42	79.17%
86	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.48	64.30%
87	DD008	DomDetailer Majestic Referring Domains	2,070,809	266,084	-0.16	-0.19	38.57%
88	CP486	Keywords in pages top 3 most used phrases	6	1	-0.16	-0.43	65.53%
89	CPJL001	Has JSON-LD Schema Markup	1	0	-0.16	-0.41	21.42%
90	CP124a	Variations in Absolute URLs	6,914	56	-0.16	-0.37	87.48%
91	CP476	TF/IDF	1	1	-0.16	-0.44	82.79%
92	QS003	Number of Questions	111	7	-0.16	-0.34	84.02%
93	CP135	Body Tag Size Kilobytes	312	70	-0.16	-0.34	91.90%
94	CP469a	Exact Matches in Sentences	58	3	-0.16	-0.37	88.33%
95	DI006	Variation Clustering Score	52	39	-0.16	-0.41	56.42%
96	CP377	Load Time Milliseconds	71,405	2,744	-0.16	-0.35	72.35%
97	JLDAnswer	Uses JSON-LD Answer	1	0	-0.16	-0.45	18.27%
98	SCHanswer	Uses Schema answer	1	0	-0.16	-0.45	19.18%
99	CP391	Number of Absolute URLs	1,928	178	-0.16	-0.37	81.89%
100	JLDQuestion	Uses JSON-LD Question	1	0	-0.16	-0.45	18.33%
101	CP146	Variations in First 100 Words	202	7	-0.16	-0.39	74.37%
102	SCHquestion	Uses Schema question	1	0	-0.16	-0.45	19.18%
103	GD003	Variation Count in Top 30KB	5,520	34	-0.16	-0.37	78.80%
104	CPXR006	Number of H3 Tags	196	8	-0.16	-0.39	85.94%
105	JLDtext	Uses JSON-LD text	1	0	-0.16	-0.45	18.49%
106	QS004	Number of Questions In Headings	7	1	-0.15	-0.38	28.24%
107	ENT010	Title Tag Has Entities	1	1	-0.15	-0.42	56.26%
108	CP054	Ahrefs NoFollow Backlinks	2,073,324	4,332	-0.15	-0.24	29.83%
109	CP158	Variations making whole H1-H6 Tags	3	0	-0.15	-0.41	77.62%
110	ENT005	Entities in H4 Tags	19	2	-0.15	-0.43	68.94%
111	ENT012	Has Entities in H1 Tags	1	1	-0.15	-0.44	61.48%
112	CP004	Ahrefs Dofollow Backlinks	771,387	-1,563	-0.15	-0.24	28.82%
113	CP483a	Exact Matches in Title Tag	2	0	-0.15	-0.40	78.85%
114	DD005	DomDetailer Majestic CF	68	29	-0.15	-0.35	36.07%
115	DD013	DomDetailer Moz DA	88	35	-0.15	-0.33	35.91%
116	CPX013	Variations in Footer Tags	3,286	9	-0.15	-0.35	81.19%
117	CPJLDxSA	Number Of JSON-LD Types	172	10	-0.15	-0.39	81.83%
118	CP154	Variations making whole H1, H2, and H3 Tags	1	0	-0.15	-0.40	76.19%
119	CP059	Ahrefs Rank	47	8	-0.15	-0.29	26.64%
120	CP358	Inline JavaScript Kilobytes	283	43	-0.15	-0.31	76.35%
121	CP126a	Exact Matches in A Tags	51	3	-0.15	-0.36	85.19%
122	CP134a	Exact Matches in Body Tag	349	17	-0.15	-0.32	91.05%
123	JLDFAQPage	Uses JSON-LD FAQPage	1	0	-0.15	-0.44	17.69%
124	SCHfaqpage	Uses Schema faqpage	1	0	-0.15	-0.44	18.65%
125	CP413	Number of External Links	93	18	-0.15	-0.33	77.46%
126	CP164	Leading Variations in H2 Tags	12	1	-0.15	-0.38	85.08%
127	CP467	Variations in Section Tags	2,896	18	-0.14	-0.40	86.41%
128	CP477	Variations in TITLE Attributes	194	7	-0.14	-0.38	84.44%
129	DD012	DomDetailer Majestic TF	63	23	-0.14	-0.34	35.96%
130	CP150a	Exact Matches in H1 Tags	1	0	-0.14	-0.37	78.80%
131	CP385	Variations in OpenGraph Title	14	1	-0.14	-0.39	66.70%
132	DD016	DomDetailer Moz Rank	9	4	-0.14	-0.33	34.63%
133	CP150a2	Exact Matches in H2 Tags	6	1	-0.14	-0.38	85.46%
134	CP383	Variations in OpenGraph Description	7	1	-0.14	-0.37	70.43%
135	QS006	Number of Questions In H2 Tags	3	1	-0.14	-0.36	77.04%
136	CP376	Variations Making Whole LI Tags	5	1	-0.14	-0.39	78.00%
137	SCHtext	Uses Schema text	1	0	-0.14	-0.42	18.91%
138	QS012	Headings Has Question	1	0	-0.14	-0.42	75.28%
139	CP472	Variations Making Whole Span Tags	10	1	-0.14	-0.37	84.07%
140	CP429	Number of Includes	38	11	-0.14	-0.33	58.28%
141	DD002	DomDetailer Facebook Shares	41,501,825	-5,099,410	-0.14	-0.22	38.20%
142	CP374	Variations in the last 100 words	199	3	-0.14	-0.36	75.76%
143	PAGE009	Number of Prices	934	43	-0.14	-0.33	78.42%
144	CPXR002	Number of HTML Comments	237	32	-0.14	-0.32	80.23%
145	CP125	Variations making whole A Tags	20	1	-0.14	-0.36	79.65%
146	CP473	Variations in Strong Tags	144	2	-0.14	-0.35	82.31%
147	CP440	Number of Nofollow Links	55	6	-0.14	-0.33	76.08%
148	DD007	DomDetailer Majestic Links	152,785,441	7,808,520	-0.14	-0.12	36.92%
149	CP415	Number of Facebook Pages	7	2	-0.14	-0.30	70.38%
150	CP451	Number of US Phone Numbers	101	7	-0.14	-0.33	77.04%
151	CP148	Flesch Kincaid Reading Grade Level	7	3	-0.14	-0.35	25.31%
152	CP409	Number of DoFollow External Links	91	15	-0.13	-0.31	75.87%
153	CPJLD217	Has JSON-LD Question	1	0	-0.13	-0.40	49.92%
154	CPJLD011	Has JSON-LD Answer	1	0	-0.13	-0.40	50.03%
155	JLDName	Uses JSON-LD name	1	0	-0.13	-0.40	18.01%
156	CP356	Variations in I Tags	568	6	-0.13	-0.37	77.89%
157	CP045	Ahrefs Has Text Backlinks	1	0	-0.13	-0.32	29.09%
158	CP149	Variations making whole H1 Tags	1	0	-0.13	-0.39	74.75%
159	DD014	DomDetailer Moz Links	126,980,920	1,958,508	-0.13	-0.15	37.40%
160	CP224	Has Meta Charset	1	1	-0.13	-0.37	67.18%
161	CP017	Ahrefs Has Backlinks	1	0	-0.13	-0.32	29.04%
162	PAGE001	Is Home Page	1	0	-0.13	-0.38	43.31%
163	CP357	Inline CSS Kilobytes	142	36	-0.13	-0.34	78.64%
164	CP408	Number of CSS Includes	17	7	-0.13	-0.32	56.74%
165	CP079	Search Result Domain is .com, .net, or .org	1	0	-0.13	-0.40	54.40%
166	SCHname	Uses Schema name	1	1	-0.13	-0.39	17.63%
167	QS007	Number of Questions In H3 Tags	3	1	-0.13	-0.36	77.57%
168	CP381a	Exact Matches in Meta Description	5	0	-0.13	-0.34	79.44%
169	CP130	Variations in Article Tags	3,344	18	-0.13	-0.38	74.53%
170	PAGE005	Is Pagination Page	1	0	-0.13	-0.40	65.90%
171	PAGE008	Is Store Page	1	1	-0.13	-0.39	69.58%
172	CP424	Number of HREF Lang Tags	17	2	-0.13	-0.34	76.77%
173	CP078	Search Result Domain is .com	1	0	-0.13	-0.39	54.02%
174	CP319	Has Schema Markup	1	1	-0.13	-0.39	72.40%
175	LSI006	LSI Words in H2 Tags	128	16	-0.13	-0.31	93.71%
176	CP099	Search Result Number of Dirs in Path	3	2	-0.13	-0.35	64.68%
177	CP479	Title Has Sales Words	1	0	-0.13	-0.38	64.57%
178	CP019	Ahrefs Has Dofollow Backlinks	1	0	-0.13	-0.32	28.50%
179	CP439	Number of NoFollow External Links	25	3	-0.13	-0.33	76.51%
180	CP168	Leading Variations in H3 Tags	17	1	-0.13	-0.36	81.89%
181	CP430	Number of Instagram Pages	19	1	-0.13	-0.31	75.39%
182	CP432	Number of JavaScript Includes	38	14	-0.13	-0.33	71.23%
183	CP418	Number of Forms	21	2	-0.13	-0.34	72.78%
184	CP213	Has FavIcon	1	1	-0.13	-0.38	65.00%
185	CPXR007	Number of H4 Tags	29	4	-0.13	-0.34	79.86%
186	JLDurl	Uses JSON-LD url	1	0	-0.13	-0.38	17.05%
187	CP479ii	Title Has Sentiment Words	1	0	-0.13	-0.38	64.41%
188	ENT011	Meta Description Tag Has Entities	1	1	-0.13	-0.39	56.21%
189	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.13	-0.32	29.46%
190	CP177	Variations in H4-H6 Tags	90	1	-0.13	-0.35	79.22%
191	JLDinLanguage	Uses JSON-LD inLanguage	1	0	-0.13	-0.38	13.75%
192	CP428	Number of Images without ALT Text	69	10	-0.13	-0.31	79.91%
193	CP313	Has Privacy Policy	1	1	-0.13	-0.38	69.10%
194	CP355	Variations in ID Attributes	473	2	-0.13	-0.34	83.38%
195	CP109	Variations in Search Result Summary	47	2	-0.13	-0.35	58.34%
196	ENT015	Has Entities in H4 Tags	1	0	-0.12	-0.40	59.51%
197	CPXR011	Variations in Button Tags	390	1	-0.12	-0.35	78.85%
198	CP414	Number of Facebook Accounts	4	1	-0.12	-0.33	70.43%
199	SCHinlanguage	Uses Schema inlanguage	1	0	-0.12	-0.38	13.75%
200	SCHwebsite	Uses Schema website	1	0	-0.12	-0.37	13.96%

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