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Top SEO Factors - 2022-09-27      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-09-27 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	42	11	-0.35	-0.58	87.53%
2	CPZZZ100	Number of Top 100 Shared Factors Used	82	27	-0.33	-0.58	93.97%
3	CPZZZ200	Number of Top 200 Shared Factors Used	138	56	-0.31	-0.57	93.36%
4	ENT000a	Number of Distinct Entities Used	92	29	-0.30	-0.62	78.21%
5	CPZZZ	Number of Factors Used	291	136	-0.29	-0.58	91.94%
6	LSI000	Number of Unique LSI Words Used	911	305	-0.29	-0.61	16.32%
7	CP470	Variations in HTML Tags	64,601	251	-0.26	-0.53	96.50%
8	CP134	Variations in Body Tags	58,630	240	-0.25	-0.54	93.61%
9	VAR000	Number of Unique Variations Used	24	7	-0.24	-0.52	17.28%
10	CPX010	Variations in Div Tags	33,273	138	-0.23	-0.50	94.32%
11	CP129	Variations in A Tags	5,363	28	-0.23	-0.48	91.79%
12	CP161	Variations in H1-H6 Tags	380	8	-0.23	-0.51	91.69%
13	ENT009	Entities in Title Tag	7	2	-0.22	-0.50	70.65%
14	CP157	Variations in H1, H2, and H3 Tags	290	7	-0.22	-0.50	92.04%
15	ENT003	Entities in H2 Tags	42	7	-0.22	-0.52	76.79%
16	ENT018	Entities in Sentences	509	113	-0.21	-0.45	96.86%
17	CP375	Variations in LI Tags	1,868	19	-0.21	-0.48	91.89%
18	ENT001	Entities in the HTML Tag	1,542	310	-0.21	-0.45	96.40%
19	CP465	Variations in P Tags	5,309	34	-0.21	-0.48	92.75%
20	ENT004	Entities in H3 Tags	126	7	-0.21	-0.51	77.29%
21	DI001	Average Exact Match Position	18,280	2,777	-0.21	-0.48	59.20%
22	CP475	Term Frequency	6	3	-0.21	-0.47	92.14%
23	DI005	Variation Position Variance	11,703	2,356	-0.21	-0.44	68.78%
24	CP153	Variations in H1 and H2 Tags	141	4	-0.21	-0.47	89.81%
25	DI004	Average Variation Position	19,353	5,003	-0.21	-0.45	67.21%
26	DI002	Exact Match Position Variance	12,114	1,166	-0.21	-0.47	56.16%
27	CPXX888	Number of HTML Tags	2,900	987	-0.20	-0.48	90.12%
28	CP071	Variations in Search Result Display URL	17	1	-0.20	-0.48	76.79%
29	CP097	Variations in Search Result Link Text	17	1	-0.20	-0.47	76.89%
30	CP470a	Exact Matches in the HTML Tag	142,612	80	-0.20	-0.45	89.00%
31	CP127b	Variations in Distinct A Tag HREF Attributes	1,982	35	-0.20	-0.44	91.59%
32	CP492b	Unabridged Word Count	8,030	1,868	-0.20	-0.44	89.31%
33	CP469	Variations in Sentences	4,680	29	-0.20	-0.44	90.22%
34	CP127	Variations in A Tag HREF Attributes	2,708	53	-0.20	-0.44	91.59%
35	CP128	Variations in ALT Attributes	355	8	-0.20	-0.45	87.79%
36	CKWD001	Clean Keyword Density in the HTML Tag	203	3	-0.20	-0.46	80.23%
37	CP140	Clean Text Kilobytes	44	11	-0.20	-0.43	89.41%
38	CP492	Word Count	4,509	1,433	-0.20	-0.43	87.68%
39	CP465c	Variations in Script Tags	11,547	51	-0.19	-0.45	91.69%
40	CP488	Keywords in pages top 10 most used phrases	21	1	-0.19	-0.47	71.01%
41	CP160	Leading Variations in H1-H6 Tags	43	2	-0.19	-0.45	90.17%
42	CP458	Page Size Kilobytes	618	177	-0.19	-0.43	87.08%
43	CP156	Leading Variations in H1, H2, and H3 Tags	31	2	-0.19	-0.45	89.96%
44	CP165	Variations in H2 Tags	121	3	-0.19	-0.46	89.91%
45	CP999	Variations in Search Result URL Path	10	1	-0.19	-0.44	73.09%
46	CP487	Keywords in pages top 5 most used phrases	10	1	-0.19	-0.48	70.15%
47	GD001	Variation Density in Top 30KB	351	3	-0.19	-0.45	82.92%
48	CP159a	Exact Matches in H1-H6 Tags	702	2	-0.18	-0.44	86.52%
49	CP425	Number of HTTPS Links	590	164	-0.18	-0.41	85.35%
50	DI003	Exact Match Clustering Score	52	18	-0.18	-0.46	53.02%
51	CP468	Number of Sentences	672	70	-0.18	-0.39	85.50%
52	CP471	Variations in Span Tags	814	9	-0.18	-0.42	91.99%
53	CP481	Variations in the Title Tag	18	1	-0.18	-0.42	77.39%
54	CP435	Number of Links	591	167	-0.18	-0.40	86.16%
55	CP431	Number of Internal Links	578	149	-0.18	-0.40	86.01%
56	CP410	Number of DoFollow Links	582	161	-0.18	-0.40	85.71%
57	CP137	Variations in the Canonical URL	49	1	-0.18	-0.43	79.17%
58	CP484	Leading Variations in Title Tag	1	0	-0.18	-0.47	80.44%
59	CP426	Number of Images	102	30	-0.17	-0.40	86.52%
60	CP135	Body Tag Size Kilobytes	312	75	-0.17	-0.37	92.80%
61	GD004	Exact Matches in Top 30KB	4,681	6	-0.17	-0.41	67.36%
62	CPXR003	Number of Heading Tags	219	21	-0.17	-0.42	89.15%
63	CPXR018	Variations in Nav Tags	6,894	24	-0.17	-0.42	87.43%
64	CP063	Ahrefs Referring IP Addresses	2,236	75	-0.17	-0.27	25.65%
65	CP061	Ahrefs Referring Class C Addresses	1,277	51	-0.17	-0.27	25.65%
66	CP062	Ahrefs Referring Domains	171,001	383	-0.17	-0.26	25.54%
67	ENT002	Entities in H1 Tags	9	2	-0.17	-0.41	66.75%
68	DD015	DomDetailer Moz PA	73	38	-0.17	-0.38	32.39%
69	DD006	DomDetailer Majestic IPs	317,600	45,323	-0.17	-0.20	34.41%
70	CP113	Variations in Search Result URL	19	1	-0.17	-0.42	74.05%
71	DD010	DomDetailer Majestic Referring Subnets	75,798	12,651	-0.17	-0.20	34.16%
72	CP151	Leading Variations in H1 Tags	1	0	-0.17	-0.45	79.22%
73	DD008	DomDetailer Majestic Referring Domains	2,070,809	279,068	-0.17	-0.20	34.47%
74	CPXR24	Number of P Tags	173	38	-0.17	-0.40	83.43%
75	CP427	Number of Images with ALT Text	89	19	-0.17	-0.39	86.52%
76	CP067	Ahrefs Text Backlinks	835,110	3,630	-0.17	-0.25	25.09%
77	CP002	Ahrefs Backlinks	835,126	3,648	-0.17	-0.25	25.09%
78	CP064	Ahrefs Referring Pages	835,125	3,648	-0.17	-0.25	25.09%
79	ENT008	Entities in Meta Description Tag	10	3	-0.17	-0.43	66.90%
80	CP169	Variations in H3 Tags	149	3	-0.17	-0.42	88.49%
81	CP152	Variations in H1 Tags	19	1	-0.17	-0.40	79.42%
82	ENT010	Title Tag Has Entities	1	1	-0.17	-0.43	58.84%
83	CP072	Variations in Search Result Document File Name	9	1	-0.16	-0.42	63.20%
84	CP381	Variations in Meta Description	43	1	-0.16	-0.42	79.83%
85	ENT013	Has Entities in H2 Tags	1	1	-0.16	-0.48	69.34%
86	CP476	TF/IDF	1	1	-0.16	-0.45	83.38%
87	CPX003	Variations in Main Tags	12,451	61	-0.16	-0.46	83.88%
88	CP486	Keywords in pages top 3 most used phrases	6	1	-0.16	-0.44	70.15%
89	CPXR005	Number of H2 Tags	22	6	-0.16	-0.39	88.85%
90	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.47	67.46%
91	CP134a	Exact Matches in Body Tag	64,318	44	-0.16	-0.35	91.03%
92	CP124a	Variations in Absolute URLs	6,914	54	-0.16	-0.37	87.23%
93	GD003	Variation Count in Top 30KB	5,520	34	-0.16	-0.38	78.31%
94	JLDAnswer	Uses JSON-LD Answer	1	0	-0.16	-0.46	14.29%
95	DD005	DomDetailer Majestic CF	68	30	-0.16	-0.37	32.08%
96	CP469a	Exact Matches in Sentences	8,563	6	-0.16	-0.38	88.65%
97	CP059	Ahrefs Rank	51	9	-0.16	-0.30	23.72%
98	JLDQuestion	Uses JSON-LD Question	1	0	-0.16	-0.45	14.34%
99	DD013	DomDetailer Moz DA	88	37	-0.16	-0.35	31.78%
100	SCHanswer	Uses Schema answer	1	0	-0.16	-0.45	14.90%
101	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.44	63.76%
102	CP158	Variations making whole H1-H6 Tags	3	0	-0.16	-0.42	78.71%
103	LSI002	LSI Words in Sentences	4,713	575	-0.16	-0.34	96.25%
104	JLDtext	Uses JSON-LD text	1	0	-0.16	-0.45	14.50%
105	SCHquestion	Uses Schema question	1	0	-0.16	-0.45	14.90%
106	CP483a	Exact Matches in Title Tag	2	0	-0.16	-0.40	79.62%
107	QS003	Number of Questions	111	6	-0.16	-0.33	82.21%
108	CP146	Variations in First 100 Words	202	6	-0.16	-0.40	74.05%
109	DI006	Variation Clustering Score	52	39	-0.16	-0.40	60.57%
110	CP054	Ahrefs NoFollow Backlinks	2,073,324	4,786	-0.16	-0.25	25.44%
111	CP004	Ahrefs Dofollow Backlinks	771,387	-1,342	-0.16	-0.25	24.63%
112	ENT005	Entities in H4 Tags	19	2	-0.15	-0.44	71.97%
113	CP154	Variations making whole H1, H2, and H3 Tags	1	0	-0.15	-0.41	77.50%
114	CP126a	Exact Matches in A Tags	6,766	6	-0.15	-0.36	85.91%
115	CPXR006	Number of H3 Tags	196	8	-0.15	-0.39	86.26%
116	CPX013	Variations in Footer Tags	3,286	9	-0.15	-0.36	81.50%
117	CP391	Number of Absolute URLs	1,928	172	-0.15	-0.36	81.55%
118	CP377	Load Time Milliseconds	71,405	2,697	-0.15	-0.34	70.20%
119	DD012	DomDetailer Majestic TF	63	24	-0.15	-0.35	32.08%
120	CPJL001	Has JSON-LD Schema Markup	1	0	-0.15	-0.40	17.03%
121	DD016	DomDetailer Moz Rank	9	4	-0.15	-0.35	30.77%
122	QS004	Number of Questions In Headings	7	1	-0.15	-0.37	31.78%
123	JLDFAQPage	Uses JSON-LD FAQPage	1	0	-0.15	-0.44	13.89%
124	CPJLDxSA	Number Of JSON-LD Types	172	9	-0.15	-0.39	81.04%
125	CP467	Variations in Section Tags	2,896	17	-0.15	-0.40	87.18%
126	CP150a	Exact Matches in H1 Tags	1	0	-0.15	-0.38	79.32%
127	CP385	Variations in OpenGraph Title	14	1	-0.15	-0.40	66.35%
128	CP376	Variations Making Whole LI Tags	4	1	-0.15	-0.39	79.17%
129	SCHfaqpage	Uses Schema faqpage	1	0	-0.15	-0.44	14.70%
130	CP413	Number of External Links	93	18	-0.15	-0.33	77.55%
131	CP472	Variations Making Whole Span Tags	10	1	-0.15	-0.38	84.85%
132	CP358	Inline JavaScript Kilobytes	283	42	-0.14	-0.31	76.43%
133	CP477	Variations in TITLE Attributes	194	7	-0.14	-0.38	85.00%
134	CP164	Leading Variations in H2 Tags	12	1	-0.14	-0.38	85.71%
135	DD002	DomDetailer Facebook Shares	41,501,825	-5,344,400	-0.14	-0.23	34.11%
136	SCHtext	Uses Schema text	1	0	-0.14	-0.43	14.60%
137	DD007	DomDetailer Majestic Links	152,785,441	8,050,085	-0.14	-0.13	33.20%
138	CP383	Variations in OpenGraph Description	7	1	-0.14	-0.37	70.20%
139	PAGE009	Number of Prices	457	43	-0.14	-0.34	79.27%
140	CP150a2	Exact Matches in H2 Tags	279	1	-0.14	-0.38	86.16%
141	QS006	Number of Questions In H2 Tags	3	1	-0.14	-0.36	75.27%
142	CP451	Number of US Phone Numbers	101	7	-0.14	-0.33	77.75%
143	CPXR002	Number of HTML Comments	220	33	-0.14	-0.34	81.35%
144	DD014	DomDetailer Moz Links	126,980,920	1,700,233	-0.14	-0.17	33.35%
145	QS012	Headings Has Question	1	0	-0.14	-0.42	75.16%
146	CP356	Variations in I Tags	568	6	-0.14	-0.38	79.83%
147	CP374	Variations in the last 100 words	199	3	-0.14	-0.36	76.13%
148	CP149	Variations making whole H1 Tags	1	0	-0.14	-0.40	76.03%
149	CP125	Variations making whole A Tags	20	1	-0.14	-0.37	80.69%
150	PAGE008	Is Store Page	1	1	-0.14	-0.40	70.35%
151	CP409	Number of DoFollow External Links	91	16	-0.14	-0.31	75.57%
152	CP313	Has Privacy Policy	1	1	-0.13	-0.39	71.62%
153	CPJLD011	Has JSON-LD Answer	1	0	-0.13	-0.41	53.12%
154	CP473	Variations in Strong Tags	144	2	-0.13	-0.36	83.02%
155	CPJLD217	Has JSON-LD Question	1	0	-0.13	-0.40	53.17%
156	CP357	Inline CSS Kilobytes	142	35	-0.13	-0.34	78.92%
157	CP440	Number of Nofollow Links	53	6	-0.13	-0.32	76.79%
158	CP415	Number of Facebook Pages	7	2	-0.13	-0.30	69.44%
159	CP381a	Exact Matches in Meta Description	96	0	-0.13	-0.35	80.23%
160	ENT011	Meta Description Tag Has Entities	1	1	-0.13	-0.40	59.76%
161	JLDname	Uses JSON-LD name	1	0	-0.13	-0.40	13.63%
162	CP347	Has US Phone Number	1	0	-0.13	-0.40	64.01%
163	PAGE005	Is Pagination Page	1	0	-0.13	-0.40	66.19%
164	CP045	Ahrefs Has Text Backlinks	1	0	-0.13	-0.32	24.68%
165	CP429	Number of Includes	38	10	-0.13	-0.31	56.77%
166	QS007	Number of Questions In H3 Tags	3	1	-0.13	-0.35	77.24%
167	CP017	Ahrefs Has Backlinks	1	0	-0.13	-0.32	24.63%
168	CP424	Number of HREF Lang Tags	17	2	-0.13	-0.35	77.90%
169	CP319	Has Schema Markup	1	1	-0.13	-0.39	72.07%
170	SCHname	Uses Schema name	1	1	-0.13	-0.38	13.53%
171	CP224	Has Meta Charset	1	1	-0.13	-0.37	66.40%
172	CP099	Search Result Number of Dirs in Path	3	2	-0.13	-0.35	64.77%
173	PAGE001	Is Home Page	1	0	-0.13	-0.37	42.78%
174	CP168	Leading Variations in H3 Tags	17	1	-0.13	-0.37	81.70%
175	CP430	Number of Instagram Pages	19	1	-0.13	-0.32	74.96%
176	CP213	Has FavIcon	1	1	-0.13	-0.39	65.13%
177	CP130	Variations in Article Tags	3,344	18	-0.13	-0.38	73.04%
178	CPXR007	Number of H4 Tags	29	4	-0.13	-0.35	79.88%
179	CP418	Number of Forms	21	3	-0.13	-0.34	72.58%
180	JLDurl	Uses JSON-LD url	1	0	-0.13	-0.38	12.92%
181	CPXR011	Variations in Button Tags	390	1	-0.13	-0.36	80.08%
182	PAGE006	Is Category Page	1	0	-0.13	-0.39	66.95%
183	CP177	Variations in H4-H6 Tags	90	1	-0.13	-0.36	80.23%
184	CP355	Variations in ID Attributes	473	2	-0.13	-0.34	83.68%
185	CP479	Title Has Sales Words	1	0	-0.13	-0.38	63.71%
186	CP019	Ahrefs Has Dofollow Backlinks	1	0	-0.13	-0.32	24.18%
187	CP428	Number of Images without ALT Text	69	11	-0.13	-0.32	80.33%
188	CP439	Number of NoFollow External Links	25	3	-0.13	-0.32	76.99%
189	CP079	Search Result Domain is .com, .net, or .org	1	0	-0.13	-0.39	54.23%
190	CP432	Number of JavaScript Includes	36	14	-0.13	-0.32	70.65%
191	CP148	Flesch Kincaid Reading Grade Level	7	3	-0.13	-0.32	25.60%
192	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.13	-0.32	24.99%
193	CP479ii	Title Has Sentiment Words	1	0	-0.13	-0.38	63.61%
194	CP485	Keywords in pages most used phrase	2	0	-0.12	-0.38	65.59%
195	CP445	Number of Social Pages	21	3	-0.12	-0.29	71.97%
196	CP131	Average Words Per Sentence	195	41	-0.12	-0.30	67.46%
197	CP408	Number of CSS Includes	17	7	-0.12	-0.30	55.35%
198	CP133	Variations in B Tags	239	3	-0.12	-0.37	76.99%
199	CP078	Search Result Domain is .com	1	0	-0.12	-0.38	53.93%
200	CP109	Variations in Search Result Summary	47	2	-0.12	-0.35	58.19%

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