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Top SEO Factors - 2022-09-23      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-09-23 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	42	13	-0.36	-0.60	89.08%
2	CPZZZ100	Number of Top 100 Shared Factors Used	82	30	-0.34	-0.59	93.76%
3	CPZZZ200	Number of Top 200 Shared Factors Used	138	61	-0.31	-0.57	93.09%
4	CPZZZ	Number of Factors Used	285	133	-0.30	-0.58	91.52%
5	ENT000a	Number of Distinct Entities Used	92	29	-0.30	-0.62	78.50%
6	LSI000	Number of Unique LSI Words Used	911	310	-0.29	-0.60	12.54%
7	CP470	Variations in HTML Tags	64,601	226	-0.26	-0.53	96.23%
8	CP134	Variations in Body Tags	58,630	213	-0.25	-0.53	93.47%
9	VAR000	Number of Unique Variations Used	24	7	-0.24	-0.52	13.16%
10	CPX010	Variations in Div Tags	33,273	128	-0.23	-0.49	93.85%
11	CP129	Variations in A Tags	5,363	27	-0.23	-0.48	91.66%
12	CP161	Variations in H1-H6 Tags	380	8	-0.22	-0.50	91.18%
13	ENT009	Entities in Title Tag	7	2	-0.22	-0.50	71.54%
14	CP157	Variations in H1, H2, and H3 Tags	290	7	-0.22	-0.49	91.37%
15	ENT003	Entities in H2 Tags	42	7	-0.21	-0.51	76.93%
16	ENT018	Entities in Sentences	509	113	-0.21	-0.45	97.19%
17	ENT001	Entities in the HTML Tag	1,613	326	-0.21	-0.45	96.57%
18	CP375	Variations in LI Tags	1,868	19	-0.21	-0.47	91.66%
19	ENT004	Entities in H3 Tags	126	7	-0.21	-0.51	77.41%
20	CP465	Variations in P Tags	5,309	34	-0.21	-0.47	92.18%
21	DI001	Average Exact Match Position	18,280	2,739	-0.21	-0.47	62.35%
22	CP153	Variations in H1 and H2 Tags	141	4	-0.21	-0.47	89.08%
23	DI005	Variation Position Variance	11,703	2,382	-0.20	-0.43	72.07%
24	CP475	Term Frequency	6	3	-0.20	-0.46	91.66%
25	CP071	Variations in Search Result Display URL	17	1	-0.20	-0.47	77.74%
26	CP097	Variations in Search Result Link Text	17	1	-0.20	-0.47	77.88%
27	DI004	Average Variation Position	19,353	5,028	-0.20	-0.44	70.45%
28	DI002	Exact Match Position Variance	12,114	1,149	-0.20	-0.46	59.49%
29	CPXX888	Number of HTML Tags	2,900	978	-0.20	-0.47	89.80%
30	CP469	Variations in Sentences	4,680	27	-0.20	-0.44	89.66%
31	CP127	Variations in A Tag HREF Attributes	2,708	51	-0.20	-0.43	91.33%
32	CP492b	Unabridged Word Count	8,030	1,876	-0.20	-0.43	88.80%
33	CP128	Variations in ALT Attributes	355	8	-0.20	-0.44	87.75%
34	CP127b	Variations in Distinct A Tag HREF Attributes	1,982	34	-0.20	-0.43	91.56%
35	CKWD001	Clean Keyword Density in the HTML Tag	203	3	-0.20	-0.45	80.55%
36	CP470a	Exact Matches in the HTML Tag	142,612	77	-0.20	-0.44	89.28%
37	CP140	Clean Text Kilobytes	44	11	-0.20	-0.43	89.08%
38	CP492	Word Count	4,671	1,447	-0.19	-0.42	87.23%
39	CP458	Page Size Kilobytes	618	176	-0.19	-0.43	87.13%
40	CP465c	Variations in Script Tags	11,547	45	-0.19	-0.45	91.33%
41	CP160	Leading Variations in H1-H6 Tags	43	2	-0.19	-0.44	90.13%
42	CP488	Keywords in pages top 10 most used phrases	21	1	-0.19	-0.46	73.74%
43	CP156	Leading Variations in H1, H2, and H3 Tags	31	1	-0.19	-0.44	89.66%
44	CP165	Variations in H2 Tags	121	3	-0.18	-0.45	89.13%
45	CP999	Variations in Search Result URL Path	10	1	-0.18	-0.43	73.31%
46	CP135	Body Tag Size Kilobytes	312	80	-0.18	-0.39	92.09%
47	GD001	Variation Density in Top 30KB	309	2	-0.18	-0.44	81.94%
48	CP487	Keywords in pages top 5 most used phrases	10	1	-0.18	-0.47	73.55%
49	CP062	Ahrefs Referring Domains	171,001	406	-0.18	-0.28	22.50%
50	CP063	Ahrefs Referring IP Addresses	2,236	76	-0.18	-0.29	22.64%
51	CP061	Ahrefs Referring Class C Addresses	1,277	52	-0.18	-0.29	22.64%
52	CP159a	Exact Matches in H1-H6 Tags	702	2	-0.18	-0.43	86.22%
53	CP425	Number of HTTPS Links	590	163	-0.18	-0.41	84.94%
54	CP468	Number of Sentences	672	68	-0.18	-0.39	84.94%
55	CP471	Variations in Span Tags	814	9	-0.18	-0.42	91.61%
56	DD015	DomDetailer Moz PA	73	40	-0.18	-0.40	31.65%
57	CP481	Variations in the Title Tag	18	1	-0.18	-0.42	76.84%
58	DI003	Exact Match Clustering Score	52	18	-0.18	-0.46	56.48%
59	CP435	Number of Links	591	166	-0.18	-0.40	85.75%
60	DD006	DomDetailer Majestic IPs	317,600	46,192	-0.18	-0.22	33.56%
61	DD008	DomDetailer Majestic Referring Domains	2,070,809	273,540	-0.18	-0.22	33.41%
62	DD010	DomDetailer Majestic Referring Subnets	75,798	13,193	-0.18	-0.22	33.32%
63	CP410	Number of DoFollow Links	582	161	-0.18	-0.40	85.41%
64	CP067	Ahrefs Text Backlinks	835,110	3,713	-0.18	-0.27	22.12%
65	CP137	Variations in the Canonical URL	49	1	-0.18	-0.43	78.84%
66	CP431	Number of Internal Links	578	148	-0.18	-0.40	85.70%
67	CP064	Ahrefs Referring Pages	835,125	3,731	-0.18	-0.27	22.12%
68	CP002	Ahrefs Backlinks	835,126	3,731	-0.18	-0.27	22.12%
69	CP484	Leading Variations in Title Tag	1	0	-0.18	-0.47	79.93%
70	GD004	Exact Matches in Top 30KB	4,681	6	-0.17	-0.41	66.73%
71	CP059	Ahrefs Rank	51	9	-0.17	-0.33	20.64%
72	CPXR018	Variations in Nav Tags	6,894	22	-0.17	-0.42	87.27%
73	CPXR003	Number of Heading Tags	219	21	-0.17	-0.41	88.51%
74	CP134a	Exact Matches in Body Tag	64,318	44	-0.17	-0.37	90.61%
75	CP426	Number of Images	102	30	-0.17	-0.39	85.70%
76	ENT002	Entities in H1 Tags	9	2	-0.17	-0.41	67.11%
77	CP151	Leading Variations in H1 Tags	1	0	-0.17	-0.45	79.08%
78	CP113	Variations in Search Result URL	19	1	-0.17	-0.41	74.55%
79	ENT010	Title Tag Has Entities	1	1	-0.17	-0.44	58.48%
80	CPXR24	Number of P Tags	173	38	-0.17	-0.39	81.79%
81	DD013	DomDetailer Moz DA	88	39	-0.17	-0.37	30.98%
82	DD005	DomDetailer Majestic CF	68	32	-0.17	-0.38	31.32%
83	CP427	Number of Images with ALT Text	89	19	-0.17	-0.38	85.56%
84	ENT008	Entities in Meta Description Tag	10	3	-0.17	-0.43	67.59%
85	CP072	Variations in Search Result Document File Name	9	1	-0.16	-0.42	62.58%
86	CP152	Variations in H1 Tags	19	1	-0.16	-0.39	78.88%
87	CP169	Variations in H3 Tags	149	3	-0.16	-0.42	87.80%
88	CP054	Ahrefs NoFollow Backlinks	2,073,324	5,050	-0.16	-0.26	22.45%
89	CP004	Ahrefs Dofollow Backlinks	771,387	-1,573	-0.16	-0.27	21.64%
90	ENT013	Has Entities in H2 Tags	1	1	-0.16	-0.47	68.59%
91	CP486	Keywords in pages top 3 most used phrases	6	1	-0.16	-0.43	72.93%
92	DD012	DomDetailer Majestic TF	63	25	-0.16	-0.37	31.12%
93	CPXR005	Number of H2 Tags	22	6	-0.16	-0.39	88.04%
94	CPX003	Variations in Main Tags	12,451	58	-0.16	-0.45	83.32%
95	CP381	Variations in Meta Description	8	1	-0.16	-0.41	80.17%
96	GD003	Variation Count in Top 30KB	5,520	33	-0.16	-0.38	78.12%
97	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.47	67.25%
98	CP476	TF/IDF	1	1	-0.16	-0.44	82.55%
99	CP124a	Variations in Absolute URLs	6,914	50	-0.16	-0.36	86.61%
100	DD016	DomDetailer Moz Rank	9	4	-0.16	-0.37	30.08%
101	CP158	Variations making whole H1-H6 Tags	3	0	-0.16	-0.42	79.03%
102	CP469a	Exact Matches in Sentences	8,563	6	-0.16	-0.37	88.56%
103	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.44	63.11%
104	QS003	Number of Questions	114	6	-0.16	-0.33	81.27%
105	DI006	Variation Clustering Score	52	39	-0.16	-0.40	63.44%
106	CP483a	Exact Matches in Title Tag	2	0	-0.15	-0.40	79.46%
107	CP154	Variations making whole H1, H2, and H3 Tags	1	0	-0.15	-0.42	77.69%
108	CP126a	Exact Matches in A Tags	6,766	6	-0.15	-0.37	85.61%
109	CP146	Variations in First 100 Words	202	6	-0.15	-0.39	73.40%
110	LSI002	LSI Words in Sentences	4,713	579	-0.15	-0.33	96.28%
111	ENT005	Entities in H4 Tags	19	2	-0.15	-0.43	71.88%
112	DD002	DomDetailer Facebook Shares	41,501,825	-4,871,519	-0.15	-0.25	33.17%
113	CPX013	Variations in Footer Tags	3,286	9	-0.15	-0.35	80.89%
114	CPXR006	Number of H3 Tags	196	8	-0.15	-0.38	85.65%
115	CP391	Number of Absolute URLs	1,928	167	-0.15	-0.36	80.36%
116	CPJLDxSA	Number Of JSON-LD Types	62	9	-0.15	-0.39	80.65%
117	DD007	DomDetailer Majestic Links	152,785,441	4,672,055	-0.15	-0.13	31.74%
118	CP385	Variations in OpenGraph Title	14	1	-0.15	-0.40	66.02%
119	CP377	Load Time Milliseconds	71,405	2,667	-0.15	-0.33	70.02%
120	CP467	Variations in Section Tags	2,896	16	-0.15	-0.40	87.51%
121	CP376	Variations Making Whole LI Tags	4	1	-0.15	-0.39	79.08%
122	CP150a	Exact Matches in H1 Tags	1	0	-0.15	-0.38	79.08%
123	CP358	Inline JavaScript Kilobytes	250	41	-0.15	-0.32	76.98%
124	CP413	Number of External Links	116	18	-0.15	-0.33	77.26%
125	DD014	DomDetailer Moz Links	126,980,920	1,408,448	-0.15	-0.17	32.22%
126	QS004	Number of Questions In Headings	7	1	-0.14	-0.36	31.17%
127	CPJL001	Has JSON-LD Schema Markup	1	0	-0.14	-0.39	13.97%
128	CP472	Variations Making Whole Span Tags	10	1	-0.14	-0.37	84.65%
129	CP383	Variations in OpenGraph Description	7	1	-0.14	-0.37	70.78%
130	PAGE009	Number of Prices	457	43	-0.14	-0.34	79.22%
131	CP164	Leading Variations in H2 Tags	12	1	-0.14	-0.38	85.22%
132	CP477	Variations in TITLE Attributes	43	6	-0.14	-0.37	85.03%
133	CP045	Ahrefs Has Text Backlinks	1	0	-0.14	-0.34	21.83%
134	QS006	Number of Questions In H2 Tags	3	1	-0.14	-0.36	75.17%
135	CP356	Variations in I Tags	568	6	-0.14	-0.39	79.27%
136	CP150a2	Exact Matches in H2 Tags	279	1	-0.14	-0.38	85.51%
137	CP017	Ahrefs Has Backlinks	1	0	-0.14	-0.34	21.83%
138	CP149	Variations making whole H1 Tags	1	0	-0.14	-0.41	76.31%
139	CPXR002	Number of HTML Comments	241	33	-0.14	-0.34	80.60%
140	CP125	Variations making whole A Tags	20	1	-0.14	-0.37	80.93%
141	QS012	Headings Has Question	1	0	-0.14	-0.42	73.98%
142	CP374	Variations in the last 100 words	199	3	-0.14	-0.37	77.12%
143	CP451	Number of US Phone Numbers	101	7	-0.14	-0.32	78.41%
144	CP409	Number of DoFollow External Links	106	16	-0.14	-0.32	75.55%
145	CP313	Has Privacy Policy	1	1	-0.14	-0.40	73.26%
146	CP019	Ahrefs Has Dofollow Backlinks	1	0	-0.14	-0.34	21.21%
147	PAGE008	Is Store Page	1	1	-0.14	-0.40	69.49%
148	CP473	Variations in Strong Tags	144	2	-0.13	-0.35	82.27%
149	CP357	Inline CSS Kilobytes	142	35	-0.13	-0.35	79.08%
150	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.13	-0.33	22.12%
151	CPJLD011	Has JSON-LD Answer	1	0	-0.13	-0.40	55.20%
152	CPJLD217	Has JSON-LD Question	1	0	-0.13	-0.40	55.29%
153	ENT011	Meta Description Tag Has Entities	1	1	-0.13	-0.40	59.68%
154	CP381a	Exact Matches in Meta Description	96	0	-0.13	-0.34	80.12%
155	CP440	Number of Nofollow Links	55	6	-0.13	-0.32	75.83%
156	DD011	DomDetailer Majestic GOV Backlinks	28,365,961	3,633,206	-0.13	-0.22	29.27%
157	CP347	Has US Phone Number	1	0	-0.13	-0.40	63.78%
158	CP415	Number of Facebook Pages	7	2	-0.13	-0.30	68.78%
159	CP424	Number of HREF Lang Tags	20	2	-0.13	-0.34	78.69%
160	QS007	Number of Questions In H3 Tags	3	1	-0.13	-0.35	75.98%
161	CP319	Has Schema Markup	1	1	-0.13	-0.39	71.50%
162	PAGE005	Is Pagination Page	1	0	-0.13	-0.40	64.44%
163	PAGE001	Is Home Page	1	0	-0.13	-0.37	42.99%
164	CP099	Search Result Number of Dirs in Path	4	2	-0.13	-0.35	63.82%
165	CP130	Variations in Article Tags	3,344	19	-0.13	-0.38	72.31%
166	CPXR011	Variations in Button Tags	390	1	-0.13	-0.36	80.08%
167	CP005	Ahrefs Domain Rating	83	28	-0.13	-0.29	20.21%
168	CP213	Has FavIcon	1	1	-0.13	-0.38	64.68%
169	CPXR007	Number of H4 Tags	29	4	-0.13	-0.35	78.60%
170	CP224	Has Meta Charset	1	1	-0.13	-0.37	64.82%
171	CP430	Number of Instagram Pages	19	1	-0.13	-0.32	73.93%
172	CP168	Leading Variations in H3 Tags	17	1	-0.13	-0.36	81.32%
173	PAGE006	Is Category Page	1	0	-0.13	-0.38	67.11%
174	CP355	Variations in ID Attributes	473	1	-0.13	-0.34	83.46%
175	CP418	Number of Forms	21	3	-0.13	-0.33	72.35%
176	CP177	Variations in H4-H6 Tags	90	1	-0.13	-0.35	79.55%
177	CP445	Number of Social Pages	21	3	-0.13	-0.29	71.02%
178	CP444	Number of Social Accounts	41	1	-0.12	-0.32	72.69%
179	CP479	Title Has Sales Words	1	0	-0.12	-0.37	62.68%
180	CP428	Number of Images without ALT Text	69	11	-0.12	-0.32	79.03%
181	CP432	Number of JavaScript Includes	31	14	-0.12	-0.32	69.92%
182	CP439	Number of NoFollow External Links	25	3	-0.12	-0.32	76.36%
183	CP479ii	Title Has Sentiment Words	1	0	-0.12	-0.38	62.73%
184	CP429	Number of Includes	38	9	-0.12	-0.31	55.86%
185	PAGE004	Is Purchase Page	1	1	-0.12	-0.38	63.49%
186	CP207	Has Contact Page	1	1	-0.12	-0.37	59.91%
187	CP133	Variations in B Tags	239	3	-0.12	-0.36	75.50%
188	CP148	Flesch Kincaid Reading Grade Level	7	3	-0.12	-0.32	24.59%
189	CP131	Average Words Per Sentence	583	41	-0.12	-0.29	67.40%
190	GD002	Exact Match Density in Top 30KB	300	1	-0.12	-0.35	46.95%
191	CP485	Keywords in pages most used phrase	2	0	-0.12	-0.37	67.68%
192	CP414	Number of Facebook Accounts	2	1	-0.12	-0.32	69.73%
193	CP050	Ahrefs Internal Links	1,075	107	-0.12	-0.25	22.64%
194	ENT015	Has Entities in H4 Tags	1	0	-0.12	-0.39	60.87%
195	CP449	Number of Twitter Accounts	39	1	-0.12	-0.32	66.87%
196	CP173	Variations in H4 Tags	60	1	-0.12	-0.35	78.69%
197	CP070	Ahrefs Word Count	6,321	866	-0.12	-0.27	19.07%
198	CP109	Variations in Search Result Summary	47	2	-0.12	-0.35	56.15%
199	CPJLDxCB	Number Of Claimed Brands	11	1	-0.12	-0.35	67.64%
200	CP079	Search Result Domain is .com, .net, or .org	1	0	-0.12	-0.38	54.86%

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