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Top SEO Factors - 2022-08-28      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-08-28 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	45	19	-0.39	-0.61	96.12%
2	CPZZZ100	Number of Top 100 Shared Factors Used	89	43	-0.35	-0.60	95.72%
3	CPZZZ	Number of Factors Used	221	125	-0.33	-0.61	92.52%
4	CPZZZ200	Number of Top 200 Shared Factors Used	155	81	-0.31	-0.58	93.32%
5	ENT000a	Number of Entities Used	69	30	-0.29	-0.62	75.68%
6	CP059	Ahrefs Rank	48	17	-0.28	-0.56	10.16%
7	CP062	Ahrefs Referring Domains	25,170	258	-0.28	-0.42	12.33%
8	CP063	Ahrefs Referring IP Addresses	11,004	154	-0.27	-0.42	12.50%
9	CP061	Ahrefs Referring Class C Addresses	4,304	96	-0.27	-0.43	12.50%
10	CP002	Ahrefs Backlinks	15,530,592	68,584	-0.26	-0.37	12.27%
11	CP064	Ahrefs Referring Pages	15,530,595	68,584	-0.26	-0.37	12.27%
12	CP067	Ahrefs Text Backlinks	11,189,914	52,291	-0.26	-0.37	12.27%
13	CP470	Keywords in the HTML Tag	33,505	222	-0.26	-0.54	96.18%
14	CP134	Keywords in Body Tag	21,791	195	-0.25	-0.54	95.03%
15	CP054	Ahrefs NoFollow Backlinks	1,497,985	7,482	-0.25	-0.37	12.44%
16	CP004	Ahrefs Dofollow Backlinks	9,691,661	44,902	-0.24	-0.36	12.21%
17	ENT009	Entities in Title Tag	7	3	-0.23	-0.52	68.55%
18	CP161	Keywords in H1-H6 Tags	132	8	-0.22	-0.51	91.72%
19	CP157	Keywords in H1, H2, and H3 Tags	93	7	-0.22	-0.51	91.55%
20	CPX010	Keywords in Div Tags	11,532	121	-0.22	-0.50	92.47%
21	DD015	DomDetailer Moz PA	66	49	-0.22	-0.51	25.23%
22	CP135	Body Tag Size Kilobytes	336	95	-0.22	-0.48	92.69%
23	CP129	Keywords in A Tags	1,255	25	-0.22	-0.47	93.61%
24	ENT003	Entities in H2 Tags	39	7	-0.22	-0.52	74.94%
25	DD010	DomDetailer Majestic Referring Subnets	89,431	18,887	-0.21	-0.32	26.14%
26	DD006	DomDetailer Majestic IPs	288,115	65,555	-0.21	-0.32	26.26%
27	ENT004	Entities in H3 Tags	33	7	-0.21	-0.52	74.20%
28	DD008	DomDetailer Majestic Referring Domains	1,908,241	374,184	-0.21	-0.31	26.43%
29	CP071	Search Result Display URL Matches	12	1	-0.21	-0.49	75.23%
30	CP097	Search Result Link Text Matches	12	1	-0.21	-0.49	75.34%
31	CP070	Ahrefs Word Count	3,721	1,508	-0.21	-0.49	9.30%
32	CP153	Keywords in H1 and H2 Tags	55	4	-0.21	-0.49	89.84%
33	DD005	DomDetailer Majestic CF	59	39	-0.21	-0.50	25.00%
34	DD013	DomDetailer Moz DA	80	48	-0.21	-0.48	24.54%
35	CP465	Keywords in P Tags	1,340	35	-0.21	-0.47	92.07%
36	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.21	-0.53	12.21%
37	CP005	Ahrefs Domain Rating	89	48	-0.20	-0.50	10.73%
38	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.20	-0.54	12.04%
39	CP375	Keywords in LI Tags	507	18	-0.20	-0.47	93.21%
40	DD012	DomDetailer Majestic TF	54	29	-0.20	-0.46	24.66%
41	CP469	Keywords in Sentences	1,165	26	-0.20	-0.45	89.84%
42	CP458	Page Size Kilobytes	547	169	-0.20	-0.47	90.47%
43	CP045	Ahrefs Has Text Backlinks	1	1	-0.20	-0.52	12.61%
44	CP017	Ahrefs Has Backlinks	1	1	-0.20	-0.52	12.67%
45	CP465c	Keywords in script Tags	4,848	40	-0.20	-0.46	92.47%
46	DD016	DomDetailer Moz Rank	8	5	-0.20	-0.47	23.97%
47	CP127	Keywords in A Tag HREFs	819	49	-0.20	-0.44	91.72%
48	CP470a	Search Terms in the HTML Tag	408	17	-0.20	-0.44	88.64%
49	CP127b	Keywords in Unique A Tag HREFs	542	33	-0.20	-0.44	92.41%
50	CP134a	Search Terms in Body Tag	363	19	-0.19	-0.43	90.92%
51	CKWD001	Clean Keyword Density in the HTML Tag	187	4	-0.19	-0.45	78.82%
52	CP481	Keywords in Title Tag	13	1	-0.19	-0.45	73.86%
53	CPXX888	Number of HTML Tags	2,744	935	-0.19	-0.47	90.35%
54	CP475	Term Frequency	6	3	-0.19	-0.44	91.44%
55	ENT001	Entities in HTML Tag	1,613	370	-0.19	-0.42	97.95%
56	CP999	Search Result Path Matches	8	1	-0.19	-0.45	73.92%
57	ENT018	Entities in Sentences	482	112	-0.19	-0.41	98.23%
58	CP050	Ahrefs Internal Links	519	158	-0.19	-0.40	12.96%
59	CP128	Keywords in Alt Attributes	56	7	-0.19	-0.43	89.55%
60	DD002	DomDetailer Facebook Shares	9,563,500	-7,171,249	-0.19	-0.30	25.63%
61	CP160	Leading Keywords in H1-H6 Tags	14	2	-0.19	-0.44	88.64%
62	CP165	Keywords in H2 Tags	44	3	-0.19	-0.46	90.70%
63	DD007	DomDetailer Majestic Links	208,723,577	-3,639,756	-0.19	-0.19	24.89%
64	ENT002	Entities in H1 Tags	5	2	-0.19	-0.44	63.87%
65	CP156	Leading Keywords in H1, H2, and H3 Tags	10	1	-0.18	-0.44	88.24%
66	CP488	Keywords in pages top 10 most used phrases	18	2	-0.18	-0.46	82.08%
67	DD014	DomDetailer Moz Links	61,664,681	2,511,196	-0.18	-0.25	25.40%
68	CP072	Search Result Document Matches	8	1	-0.18	-0.46	61.64%
69	ENT010	Title Tag Has Entities	1	1	-0.18	-0.46	53.25%
70	CP492b	Unabridged Word Count	5,994	1,889	-0.18	-0.41	86.93%
71	CP140	Clean Text Kilobytes	35	12	-0.18	-0.41	86.64%
72	CP492	Word Count	4,897	1,540	-0.18	-0.40	86.42%
73	CP137	Keywords in the Canonical URL	46	2	-0.18	-0.44	79.57%
74	GD001	Google Variation Density	301	2	-0.18	-0.44	81.51%
75	CP468	Number of Sentences	271	67	-0.18	-0.39	86.53%
76	CP471	Keywords in Span Tags	439	9	-0.18	-0.42	91.44%
77	CP113	Search Result URL Matches	18	1	-0.18	-0.43	74.43%
78	CP007	Ahrefs External Links	254	30	-0.18	-0.34	12.73%
79	CP487	Keywords in pages top 5 most used phrases	9	1	-0.17	-0.46	81.51%
80	CP056	Ahrefs Pages	8	2	-0.17	-0.37	11.70%
81	CP152	Keywords in H1 Tags	11	1	-0.17	-0.41	75.91%
82	ENT008	Entities in Meta Description Tag	9	3	-0.17	-0.44	64.90%
83	CP425	Number of HTTPS Links	548	156	-0.17	-0.40	85.84%
84	GD004	Google Density Exact Matches	26	3	-0.17	-0.42	65.18%
85	CPXR003	Number of Heading Tags	57	21	-0.17	-0.41	88.64%
86	CP049	Ahrefs Images	64	19	-0.17	-0.39	8.79%
87	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.17	-0.56	1.71%
88	CP048	Ahrefs Image Backlinks	2,277,429	12,362	-0.17	-0.36	11.07%
89	CP159a	Search Terms in H1-H6 Tags	14	1	-0.17	-0.41	88.98%
90	CP057	Ahrefs Page Size	89,701	30,195	-0.17	-0.36	8.96%
91	CP435	Number of Links	550	160	-0.17	-0.39	86.07%
92	DD011	DomDetailer Majestic Referring .gov Links	26,029,265	4,723,689	-0.17	-0.30	23.69%
93	CPXR24	Number of P Tags	152	39	-0.17	-0.40	82.19%
94	CP410	Number of DoFollow Links	545	154	-0.17	-0.39	85.39%
95	CP169	Keywords in H3 Tags	38	3	-0.16	-0.42	89.90%
96	CP381	Keywords in Meta Descriptions	40	2	-0.16	-0.42	78.88%
97	CP484	Leading Keywords in Title Tag	1	0	-0.16	-0.45	77.28%
98	CP052	Ahrefs Linked Root Domains	31	8	-0.16	-0.39	12.33%
99	CPXR018	Keywords in Nav Tags	2,398	20	-0.16	-0.41	87.50%
100	CP431	Number of Internal Links	532	141	-0.16	-0.38	86.53%
101	ENT013	Has Entities in H2 Tags	1	1	-0.16	-0.47	64.61%
102	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.45	59.30%
103	CP032	Ahrefs Has Image Backlinks	1	0	-0.16	-0.45	10.45%
104	CP358	Inline Javascript Kilobytes	200	38	-0.16	-0.36	84.53%
105	CP124a	Keywords in Absolute URLs	1,392	47	-0.16	-0.38	87.33%
106	CP427	Number of Images with Alt Text	93	18	-0.16	-0.38	85.84%
107	CPX003	Keywords in Main Tags	2,271	53	-0.16	-0.45	85.96%
108	CP426	Number of Images	99	28	-0.16	-0.37	85.84%
109	CP151	Leading Keywords in H1 Tags	1	0	-0.16	-0.43	77.74%
110	ENT005	Entities in H4 Tags	16	2	-0.16	-0.44	69.75%
111	CP385	Keywords in Meta OpenGraph Content	11	1	-0.16	-0.42	67.87%
112	CPXR005	Number of H2 Tags	18	6	-0.16	-0.39	88.24%
113	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.46	64.10%
114	CP486	Keywords in pages top 3 most used phrases	5	1	-0.16	-0.43	82.36%
115	CP483a	Search Terms in the Title Tag	2	0	-0.15	-0.39	78.48%
116	CP383	Keywords in Meta OpenGraph Description	149	2	-0.15	-0.39	73.00%
117	CPXR006	Number of H3 Tags	26	8	-0.15	-0.38	86.53%
118	GD003	Google Density Variations	4,577	35	-0.15	-0.37	74.20%
119	CPJLDxSA	Number Of JSON-LD Types	74	9	-0.15	-0.39	82.02%
120	CP467	Keywords in Section Tags	625	16	-0.15	-0.41	87.79%
121	CP022	Ahrefs Has External Links	1	1	-0.15	-0.43	10.73%
122	QS003	Number of Questions	114	6	-0.15	-0.33	80.88%
123	CP469a	Search Terms in Sentences	27	2	-0.15	-0.36	89.61%
124	CP036	Ahrefs Has Linked Root Domains	1	1	-0.15	-0.44	10.50%
125	CP476	TF/IDF	1	1	-0.15	-0.43	78.94%
126	CP146	Keywords in the First 100 Words	179	6	-0.15	-0.38	72.26%
127	CPX013	Keywords in Footer Tags	1,978	7	-0.15	-0.36	80.82%
128	CP413	Number of External Links	116	19	-0.15	-0.34	77.34%
129	PAGE009	Number of Prices	317	40	-0.15	-0.34	81.91%
130	CP313	Has Privacy Policy	1	1	-0.15	-0.42	78.48%
131	CP034	Ahrefs Has Internal Links	1	1	-0.15	-0.42	10.67%
132	CP391	Number of Absolute URLs	428	154	-0.14	-0.36	81.28%
133	CP158	Keywords making whole H1-H6 Tags	2	0	-0.14	-0.40	78.20%
134	QS004	Number of Questions In Headings	7	1	-0.14	-0.35	36.59%
135	CP164	Leading Keywords in H2 Tags	5	1	-0.14	-0.38	85.10%
136	CP125	Keywords making whole A Tags	16	1	-0.14	-0.37	80.37%
137	CP477	Keywords in Title Attributes	75	6	-0.14	-0.37	84.59%
138	CP006	Ahrefs Edu Backlinks	97,515	717	-0.14	-0.34	8.62%
139	CP154	Keywords making whole H1, H2, and H3 Tags	1	0	-0.14	-0.40	76.77%
140	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.43	56.91%
141	CP353	Head Size Kilobytes	123	48	-0.14	-0.34	76.94%
142	CP126a	Search Terms in A Tags	62	3	-0.14	-0.34	87.39%
143	CP150a	Search Terms in H1 Tags	1	0	-0.14	-0.36	78.82%
144	CP021	Ahrefs Has EDU Backlinks	1	0	-0.14	-0.40	7.82%
145	CP409	Number of DoFollow External Links	106	17	-0.14	-0.32	75.91%
146	CP376	Keywords making whole LI Tags	7	1	-0.14	-0.38	81.56%
147	CP357	Inline CSS Kilobytes	112	36	-0.14	-0.36	81.39%
148	CP479	Title Has Sales Words	1	0	-0.14	-0.40	65.18%
149	CP356	Keywords in I Tags	115	6	-0.14	-0.38	80.82%
150	QS006	Number of Questions In H2 Tags	3	1	-0.14	-0.35	76.71%
151	CP033	Ahrefs Has Images	1	1	-0.14	-0.41	7.42%
152	CP473	Keywords in Strong Tags	50	2	-0.14	-0.36	82.19%
153	QS012	Headings Has Question	1	0	-0.14	-0.41	75.00%
154	CP479ii	Title Has Sentiment Words	1	0	-0.14	-0.39	64.38%
155	CP472	Keywords making whole Span Tags	18	1	-0.13	-0.36	84.87%
156	CP374	Keywords in the last 100 words	182	3	-0.13	-0.36	76.88%
157	CP213	Has FavIcon	1	1	-0.13	-0.39	65.18%
158	CP130	Keywords in Article Tags	724	20	-0.13	-0.39	74.54%
159	LSI002	LSI Words in Sentences	5,144	560	-0.13	-0.30	97.89%
160	DD001	DomDetailer Facebook Comments	340	69	-0.13	-0.33	23.40%
161	CPJLD011	Has JSON-LD Answer	1	0	-0.13	-0.41	64.10%
162	CP345	Has Terms of Service	1	0	-0.13	-0.41	71.52%
163	CPJLD217	Has JSON-LD Question	1	0	-0.13	-0.41	64.50%
164	CP150a2	Search Terms in H2 Tags	6	1	-0.13	-0.36	87.04%
165	CP377	Load Time Milliseconds	638,081	3,270	-0.13	-0.29	64.73%
166	CPXR002	Number of HTML Comments	241	32	-0.13	-0.35	79.00%
167	QS007	Number of Questions In H3 Tags	3	1	-0.13	-0.35	77.11%
168	CP444	Number of Social Accounts	41	1	-0.13	-0.34	69.86%
169	CPXR007	Number of H4 Tags	26	4	-0.13	-0.34	78.37%
170	CP451	Number of US Phone Numbers	93	6	-0.13	-0.31	77.45%
171	CP149	Keywords making whole H1 Tags	1	0	-0.13	-0.38	73.29%
172	PAGE004	Is Purchase Page	1	1	-0.13	-0.39	68.61%
173	CP207	Has Contact Page	1	1	-0.13	-0.38	62.44%
174	CP432	Number of JavaScript Includes	28	14	-0.13	-0.32	70.72%
175	PAGE010	Number of Schema Products	9	0	-0.13	-0.41	42.52%
176	CP440	Number of NoFollow Links	55	6	-0.12	-0.31	76.48%
177	CP060	Ahrefs Redirects	165,818	756	-0.12	-0.32	10.39%
178	CP099	Search Result Number of Dirs in Path	4	2	-0.12	-0.34	59.42%
179	CP355	Keywords in ID Attributes	194	1	-0.12	-0.35	83.96%
180	CP204	Has Canonical URL	1	1	-0.12	-0.38	63.70%
181	CP168	Leading Keywords in H3 Tags	5	0	-0.12	-0.35	82.82%
182	CP003	Ahrefs Canonical Backlinks	540	5	-0.12	-0.36	8.11%
183	CP319	Has Schema Markup	1	1	-0.12	-0.38	69.24%
184	PAGE006	Is Category Page	1	0	-0.12	-0.38	66.67%
185	CP430	Number of Instagram Pages	7	1	-0.12	-0.31	73.86%
186	CP177	Keywords in H4-H6 Tags	39	1	-0.12	-0.34	79.39%
187	ENT015	Has Entities in H4 Tags	1	0	-0.12	-0.39	57.99%
188	CP418	Number of Forms	14	2	-0.12	-0.33	72.37%
189	CP114	Search Result Uses HTTPS	1	1	-0.12	-0.36	58.85%
190	CP424	Number of HREF Lang Tags	20	2	-0.12	-0.34	76.08%
191	CP381a	Search Terms in Meta Descriptions	2	0	-0.12	-0.33	82.53%
192	CPJLD209	Has JSON-LD Product	1	0	-0.12	-0.38	47.09%
193	CP445	Number of Social Pages	11	3	-0.12	-0.29	69.18%
194	CP485	Keywords in pages most used phrase	1	0	-0.12	-0.36	75.46%
195	CP449	Number of Twitter Accounts	39	1	-0.12	-0.32	65.30%
196	PAGE008	Is Store Page	1	1	-0.12	-0.38	67.75%
197	CP415	Number of FaceBook Pages	5	2	-0.12	-0.28	67.81%
198	CPJLD068	Has JSON-LD Dentist	1	0	-0.12	-0.35	2.34%
199	CP481b	Word Count in Meta Description Tag	84	21	-0.12	-0.29	68.61%
200	CPJLD182	Has JSON-LD Offer	1	0	-0.12	-0.39	47.32%

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