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Top SEO Factors - 2022-08-20      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-08-20 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	45	20	-0.37	-0.61	95.33%
2	CPZZZ100	Number of Top 100 Shared Factors Used	89	44	-0.35	-0.59	95.46%
3	CPZZZ	Number of Factors Used	222	128	-0.32	-0.61	92.56%
4	CPZZZ200	Number of Top 200 Shared Factors Used	155	81	-0.31	-0.58	93.22%
5	ENT000a	Number of Entities Used	80	29	-0.29	-0.62	74.06%
6	CP059	Ahrefs Rank	47	17	-0.27	-0.56	11.72%
7	CP062	Ahrefs Referring Domains	3,941	146	-0.27	-0.40	15.87%
8	CP063	Ahrefs Referring IP Addresses	2,429	105	-0.26	-0.40	16.00%
9	CP061	Ahrefs Referring Class C Addresses	1,408	75	-0.26	-0.41	16.00%
10	CP470	Keywords in the HTML Tag	1,993	209	-0.26	-0.54	95.98%
11	CP064	Ahrefs Referring Pages	385,581	9,265	-0.25	-0.36	15.60%
12	CP002	Ahrefs Backlinks	385,582	9,265	-0.25	-0.36	15.60%
13	CP067	Ahrefs Text Backlinks	385,470	9,253	-0.25	-0.35	15.60%
14	CP134	Keywords in Body Tag	1,848	187	-0.25	-0.53	95.39%
15	CP054	Ahrefs NoFollow Backlinks	111,893	1,858	-0.25	-0.35	15.67%
16	CP004	Ahrefs Dofollow Backlinks	369,871	7,365	-0.24	-0.34	15.60%
17	ENT009	Entities in Title Tag	7	3	-0.24	-0.53	66.36%
18	CP157	Keywords in H1, H2, and H3 Tags	32	7	-0.23	-0.51	92.43%
19	CP161	Keywords in H1-H6 Tags	39	8	-0.23	-0.50	92.50%
20	CPX010	Keywords in Div Tags	1,041	119	-0.22	-0.50	91.64%
21	ENT003	Entities in H2 Tags	39	8	-0.22	-0.52	73.27%
22	DD015	DomDetailer Moz PA	66	48	-0.22	-0.51	26.46%
23	CP135	Body Tag Size Kilobytes	336	94	-0.22	-0.48	92.82%
24	CP129	Keywords in A Tags	168	25	-0.22	-0.47	94.08%
25	DD010	DomDetailer Majestic Referring Subnets	89,431	18,565	-0.22	-0.32	27.39%
26	DD006	DomDetailer Majestic IPs	288,115	65,486	-0.21	-0.31	27.52%
27	CP153	Keywords in H1 and H2 Tags	22	4	-0.21	-0.49	90.52%
28	DD008	DomDetailer Majestic Referring Domains	1,908,241	381,769	-0.21	-0.30	27.78%
29	ENT004	Entities in H3 Tags	33	7	-0.21	-0.52	72.55%
30	CP465	Keywords in P Tags	371	34	-0.21	-0.47	92.50%
31	DD005	DomDetailer Majestic CF	59	38	-0.21	-0.50	26.73%
32	CP071	Search Result Display URL Matches	3	1	-0.21	-0.50	75.64%
33	CP097	Search Result Link Text Matches	3	1	-0.21	-0.50	75.71%
34	DD013	DomDetailer Moz DA	78	47	-0.21	-0.47	25.87%
35	CP375	Keywords in LI Tags	148	18	-0.21	-0.47	93.29%
36	CP458	Page Size Kilobytes	547	168	-0.21	-0.47	90.06%
37	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.20	-0.54	15.01%
38	CP005	Ahrefs Domain Rating	80	47	-0.20	-0.48	12.97%
39	CP469	Keywords in Sentences	255	26	-0.20	-0.45	90.32%
40	CP470a	Search Terms in the HTML Tag	447	17	-0.20	-0.45	87.23%
41	DD012	DomDetailer Majestic TF	53	28	-0.20	-0.45	26.07%
42	CP070	Ahrefs Word Count	3,789	1,453	-0.20	-0.46	10.34%
43	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.20	-0.51	15.34%
44	CPXX888	Number of HTML Tags	2,155	934	-0.20	-0.47	89.99%
45	CP465c	Keywords in script Tags	357	38	-0.20	-0.46	92.69%
46	DD016	DomDetailer Moz Rank	8	5	-0.20	-0.46	25.28%
47	CP127	Keywords in A Tag HREFs	363	50	-0.20	-0.44	92.23%
48	CP481	Keywords in Title Tag	4	1	-0.20	-0.46	74.65%
49	CP127b	Keywords in Unique A Tag HREFs	333	35	-0.19	-0.43	92.36%
50	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.51	15.60%
51	CKWD001	Clean Keyword Density in the HTML Tag	20	4	-0.19	-0.45	78.54%
52	CP134a	Search Terms in Body Tag	363	18	-0.19	-0.43	91.57%
53	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.51	15.60%
54	CP475	Term Frequency	6	3	-0.19	-0.44	91.31%
55	CP160	Leading Keywords in H1-H6 Tags	11	2	-0.19	-0.44	88.15%
56	CP165	Keywords in H2 Tags	20	3	-0.19	-0.45	91.97%
57	CP156	Leading Keywords in H1, H2, and H3 Tags	7	1	-0.19	-0.44	87.82%
58	CP999	Search Result Path Matches	5	1	-0.19	-0.44	74.72%
59	DD002	DomDetailer Facebook Shares	8,812,702	-7,874,850	-0.19	-0.28	27.58%
60	CP050	Ahrefs Internal Links	597	152	-0.19	-0.39	15.93%
61	DD007	DomDetailer Majestic Links	208,723,577	1,687,192	-0.19	-0.19	26.46%
62	CP488	Keywords in pages top 10 most used phrases	5	2	-0.19	-0.47	82.09%
63	CP492b	Unabridged Word Count	5,994	1,882	-0.18	-0.41	86.97%
64	CP140	Clean Text Kilobytes	35	12	-0.18	-0.41	86.57%
65	DD014	DomDetailer Moz Links	61,664,681	2,749,347	-0.18	-0.25	27.19%
66	CP072	Search Result Document Matches	4	1	-0.18	-0.46	62.34%
67	CP128	Keywords in Alt Attributes	70	7	-0.18	-0.43	90.52%
68	ENT001	Entities in HTML Tag	1,763	354	-0.18	-0.40	98.09%
69	CP492	Word Count	4,897	1,522	-0.18	-0.40	86.70%
70	ENT002	Entities in H1 Tags	6	2	-0.18	-0.43	62.74%
71	ENT018	Entities in Sentences	491	109	-0.18	-0.39	97.96%
72	CP468	Number of Sentences	271	67	-0.18	-0.40	86.77%
73	CP137	Keywords in the Canonical URL	5	1	-0.18	-0.44	80.97%
74	ENT010	Title Tag Has Entities	1	1	-0.18	-0.46	51.74%
75	GD001	Google Variation Density	11	2	-0.18	-0.44	80.84%
76	CP425	Number of HTTPS Links	481	154	-0.18	-0.41	85.25%
77	CP471	Keywords in Span Tags	80	9	-0.18	-0.42	91.51%
78	CP487	Keywords in pages top 5 most used phrases	3	1	-0.18	-0.47	80.84%
79	CP152	Keywords in H1 Tags	4	1	-0.17	-0.41	77.29%
80	CPXR003	Number of Heading Tags	57	21	-0.17	-0.41	89.53%
81	ENT008	Entities in Meta Description Tag	9	3	-0.17	-0.44	62.87%
82	GD004	Google Density Exact Matches	66	3	-0.17	-0.42	66.23%
83	CP113	Search Result URL Matches	5	1	-0.17	-0.42	75.51%
84	CPXR24	Number of P Tags	152	39	-0.17	-0.41	84.92%
85	CP435	Number of Links	489	159	-0.17	-0.40	85.58%
86	CP410	Number of DoFollow Links	472	153	-0.17	-0.40	84.66%
87	CP056	Ahrefs Pages	8	2	-0.17	-0.37	14.48%
88	CP159a	Search Terms in H1-H6 Tags	14	1	-0.17	-0.41	88.61%
89	CP381	Keywords in Meta Descriptions	7	2	-0.17	-0.42	78.87%
90	CP431	Number of Internal Links	480	140	-0.17	-0.39	85.98%
91	CP484	Leading Keywords in Title Tag	1	0	-0.17	-0.46	76.56%
92	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.47	64.32%
93	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.17	-0.55	2.37%
94	CP358	Inline Javascript Kilobytes	200	38	-0.17	-0.36	84.79%
95	CP049	Ahrefs Images	55	19	-0.17	-0.38	9.81%
96	CP169	Keywords in H3 Tags	26	2	-0.17	-0.41	90.26%
97	CPX003	Keywords in Main Tags	470	52	-0.17	-0.45	87.49%
98	CPXR018	Keywords in Nav Tags	242	19	-0.16	-0.41	87.89%
99	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.46	57.80%
100	CP124a	Keywords in Absolute URLs	488	47	-0.16	-0.39	89.34%
101	CP007	Ahrefs External Links	118	27	-0.16	-0.32	15.93%
102	CP048	Ahrefs Image Backlinks	175,967	3,172	-0.16	-0.32	13.76%
103	ENT005	Entities in H4 Tags	16	2	-0.16	-0.44	67.74%
104	CP427	Number of Images with Alt Text	93	19	-0.16	-0.38	86.50%
105	DD011	DomDetailer Majestic Referring .gov Links	26,029,265	4,763,678	-0.16	-0.28	25.48%
106	CP426	Number of Images	99	28	-0.16	-0.36	86.50%
107	CP057	Ahrefs Page Size	74,508	31,051	-0.16	-0.37	9.94%
108	CPXR005	Number of H2 Tags	18	6	-0.16	-0.39	88.22%
109	CP151	Leading Keywords in H1 Tags	1	0	-0.16	-0.43	78.54%
110	CP032	Ahrefs Has Image Backlinks	1	0	-0.16	-0.44	12.77%
111	CP385	Keywords in Meta OpenGraph Content	3	1	-0.16	-0.42	70.18%
112	CP052	Ahrefs Linked Root Domains	31	7	-0.16	-0.38	15.47%
113	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.46	62.41%
114	CP483a	Search Terms in the Title Tag	2	0	-0.16	-0.40	77.75%
115	CPJLDxSA	Number Of JSON-LD Types	74	9	-0.16	-0.40	82.16%
116	CP486	Keywords in pages top 3 most used phrases	2	1	-0.15	-0.42	82.55%
117	CPXR006	Number of H3 Tags	26	8	-0.15	-0.37	86.64%
118	QS003	Number of Questions	78	6	-0.15	-0.34	81.30%
119	CP383	Keywords in Meta OpenGraph Description	7	1	-0.15	-0.40	73.93%
120	CP467	Keywords in Section Tags	184	16	-0.15	-0.41	86.64%
121	CPX013	Keywords in Footer Tags	117	7	-0.15	-0.36	82.36%
122	GD003	Google Density Variations	232	33	-0.15	-0.37	74.46%
123	CP469a	Search Terms in Sentences	34	2	-0.15	-0.37	89.40%
124	CP146	Keywords in the First 100 Words	36	6	-0.15	-0.38	73.27%
125	CP022	Ahrefs Has External Links	1	1	-0.15	-0.43	13.30%
126	CP476	TF/IDF	1	1	-0.15	-0.43	78.28%
127	QS004	Number of Questions In Headings	6	1	-0.15	-0.36	35.48%
128	CP391	Number of Absolute URLs	441	154	-0.15	-0.37	83.08%
129	CP413	Number of External Links	62	19	-0.15	-0.33	76.63%
130	CP164	Leading Keywords in H2 Tags	5	1	-0.15	-0.38	85.52%
131	CP158	Keywords making whole H1-H6 Tags	2	0	-0.14	-0.40	77.62%
132	PAGE009	Number of Prices	317	41	-0.14	-0.33	80.51%
133	CP477	Keywords in Title Attributes	75	7	-0.14	-0.36	83.67%
134	CP036	Ahrefs Has Linked Root Domains	1	1	-0.14	-0.42	13.10%
135	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.42	13.30%
136	LSI002	LSI Words in Sentences	5,144	582	-0.14	-0.32	97.96%
137	CP125	Keywords making whole A Tags	16	1	-0.14	-0.37	80.91%
138	CP353	Head Size Kilobytes	139	47	-0.14	-0.34	77.75%
139	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.14	-0.39	76.63%
140	CP150a	Search Terms in H1 Tags	2	0	-0.14	-0.36	78.60%
141	CP479	Title Has Sales Words	1	0	-0.14	-0.41	66.95%
142	CP313	Has Privacy Policy	1	1	-0.14	-0.41	78.47%
143	CP479ii	Title Has Sentiment Words	1	0	-0.14	-0.41	66.36%
144	CP357	Inline CSS Kilobytes	129	35	-0.14	-0.37	80.32%
145	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.42	54.71%
146	CP409	Number of DoFollow External Links	49	16	-0.14	-0.32	74.33%
147	CP006	Ahrefs Edu Backlinks	10,951	159	-0.14	-0.33	11.45%
148	CP376	Keywords making whole LI Tags	7	1	-0.14	-0.38	82.23%
149	CP377	Load Time Milliseconds	638,081	3,503	-0.14	-0.30	64.85%
150	QS012	Headings Has Question	1	0	-0.14	-0.41	74.98%
151	CP374	Keywords in the last 100 words	27	3	-0.14	-0.36	77.02%
152	CP126a	Search Terms in A Tags	84	3	-0.14	-0.33	86.97%
153	CP473	Keywords in Strong Tags	15	2	-0.14	-0.36	81.63%
154	CP213	Has FavIcon	1	1	-0.14	-0.40	64.71%
155	QS006	Number of Questions In H2 Tags	5	1	-0.14	-0.34	77.16%
156	DD001	DomDetailer Facebook Comments	340	75	-0.14	-0.33	24.09%
157	CP150a2	Search Terms in H2 Tags	7	1	-0.13	-0.36	87.56%
158	CP472	Keywords making whole Span Tags	18	1	-0.13	-0.35	85.39%
159	CP033	Ahrefs Has Images	1	1	-0.13	-0.39	8.03%
160	CP356	Keywords in I Tags	62	6	-0.13	-0.37	81.50%
161	CPJLD011	Has JSON-LD Answer	1	0	-0.13	-0.41	63.59%
162	CP021	Ahrefs Has EDU Backlinks	1	0	-0.13	-0.38	10.53%
163	CPJLD217	Has JSON-LD Question	1	0	-0.13	-0.41	63.79%
164	CP130	Keywords in Article Tags	126	18	-0.13	-0.39	76.04%
165	CPXR002	Number of HTML Comments	293	32	-0.13	-0.35	77.95%
166	CP345	Has Terms of Service	1	0	-0.13	-0.40	70.77%
167	CP432	Number of JavaScript Includes	28	14	-0.13	-0.33	71.76%
168	CP060	Ahrefs Redirects	853	8	-0.13	-0.35	13.23%
169	CP080	Search Result Has Exact Match Domain	1	0	-0.13	-0.37	8.76%
170	CPXR007	Number of H4 Tags	26	4	-0.13	-0.34	79.13%
171	PAGE002	Is Inner Page	1	1	-0.13	-0.39	0.66%
172	ENT015	Has Entities in H4 Tags	1	0	-0.13	-0.41	57.60%
173	QS007	Number of Questions In H3 Tags	4	1	-0.13	-0.36	77.75%
174	CP109	Search Result Summary Text Matches	4	2	-0.13	-0.37	54.25%
175	CP440	Number of NoFollow Links	27	6	-0.13	-0.31	78.54%
176	CP444	Number of Social Accounts	3	1	-0.13	-0.33	69.19%
177	PAGE010	Number of Schema Products	9	0	-0.13	-0.41	41.54%
178	CP149	Keywords making whole H1 Tags	1	0	-0.13	-0.37	73.73%
179	LSI001	LSI Words in Title Tag	15	4	-0.13	-0.29	92.69%
180	CP451	Number of US Phone Numbers	76	6	-0.13	-0.31	76.89%
181	CP319	Has Schema Markup	1	1	-0.13	-0.39	70.24%
182	CP204	Has Canonical URL	1	1	-0.13	-0.39	65.96%
183	CP099	Search Result Number of Dirs in Path	3	2	-0.12	-0.33	60.30%
184	CP168	Leading Keywords in H3 Tags	5	0	-0.12	-0.35	82.49%
185	CP381a	Search Terms in Meta Descriptions	2	0	-0.12	-0.34	82.95%
186	CP418	Number of Forms	14	2	-0.12	-0.34	72.81%
187	PAGE004	Is Purchase Page	1	1	-0.12	-0.39	69.19%
188	CP207	Has Contact Page	1	1	-0.12	-0.37	62.80%
189	CPJLD209	Has JSON-LD Product	1	0	-0.12	-0.39	47.33%
190	CP439	Number of NoFollow Externa Links	20	3	-0.12	-0.32	77.81%
191	CP041	Ahrefs Has Redirects	1	0	-0.12	-0.38	11.92%
192	CP114	Search Result Uses HTTPS	1	1	-0.12	-0.36	59.05%
193	CP464	Percentage of NoFollow Links	14	4	-0.12	-0.30	70.90%
194	CP430	Number of Instagram Pages	11	1	-0.12	-0.31	74.92%
195	CP364	Is OpenGraph Type Article	1	0	-0.12	-0.38	51.48%
196	CPJLD045	Has JSON-LD Casino	1	0	-0.12	-0.30	1.12%
197	CP460	Percentage of DoFollow Internal Links	95	80	-0.12	-0.32	69.59%
198	CP485	Keywords in pages most used phrase	1	0	-0.12	-0.36	75.97%
199	CP355	Keywords in ID Attributes	17	1	-0.12	-0.34	84.13%
200	CP003	Ahrefs Canonical Backlinks	15	1	-0.12	-0.36	10.73%

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