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Top SEO Factors - 2022-08-13      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-08-13 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	45	21	-0.36	-0.59	94.61%
2	CPZZZ100	Number of Top 100 Shared Factors Used	87	46	-0.33	-0.58	95.25%
3	CPZZZ	Number of Factors Used	222	133	-0.31	-0.59	92.06%
4	CPZZZ200	Number of Top 200 Shared Factors Used	147	84	-0.30	-0.58	93.05%
5	ENT000a	Number of Entities Used	80	28	-0.29	-0.63	75.48%
6	CP059	Ahrefs Rank	47	17	-0.26	-0.56	13.32%
7	CP062	Ahrefs Referring Domains	3,941	151	-0.26	-0.41	17.51%
8	CP470	Keywords in the HTML Tag	1,993	225	-0.26	-0.55	95.46%
9	CP063	Ahrefs Referring IP Addresses	2,429	109	-0.26	-0.42	17.65%
10	CP061	Ahrefs Referring Class C Addresses	1,408	79	-0.26	-0.42	17.65%
11	CP134	Keywords in Body Tag	1,848	198	-0.25	-0.54	95.25%
12	CP067	Ahrefs Text Backlinks	385,470	8,368	-0.24	-0.36	17.29%
13	CP064	Ahrefs Referring Pages	385,581	8,389	-0.24	-0.36	17.29%
14	CP002	Ahrefs Backlinks	385,582	8,389	-0.24	-0.36	17.29%
15	CP054	Ahrefs NoFollow Backlinks	111,893	1,745	-0.24	-0.36	17.43%
16	ENT009	Entities in Title Tag	7	3	-0.24	-0.54	68.82%
17	CP161	Keywords in H1-H6 Tags	39	8	-0.23	-0.52	92.35%
18	CP157	Keywords in H1, H2, and H3 Tags	32	7	-0.23	-0.52	92.84%
19	CPX010	Keywords in Div Tags	1,041	126	-0.23	-0.51	90.79%
20	ENT003	Entities in H2 Tags	39	7	-0.23	-0.53	74.06%
21	DD015	DomDetailer Moz PA	66	47	-0.23	-0.52	29.06%
22	CP004	Ahrefs Dofollow Backlinks	369,871	6,657	-0.23	-0.35	17.22%
23	DD010	DomDetailer Majestic Referring Subnets	89,431	17,505	-0.22	-0.32	30.33%
24	DD006	DomDetailer Majestic IPs	288,115	61,386	-0.22	-0.31	30.40%
25	DD008	DomDetailer Majestic Referring Domains	1,908,241	354,158	-0.22	-0.31	30.62%
26	CP129	Keywords in A Tags	168	26	-0.22	-0.48	93.13%
27	CP153	Keywords in H1 and H2 Tags	20	5	-0.22	-0.50	90.72%
28	ENT004	Entities in H3 Tags	33	6	-0.22	-0.52	74.20%
29	CP097	Search Result Link Text Matches	3	1	-0.22	-0.51	76.68%
30	CP071	Search Result Display URL Matches	3	1	-0.22	-0.51	76.68%
31	DD005	DomDetailer Majestic CF	59	38	-0.21	-0.51	29.62%
32	CP135	Body Tag Size Kilobytes	336	93	-0.21	-0.48	92.77%
33	CP465	Keywords in P Tags	371	36	-0.21	-0.49	92.13%
34	CP005	Ahrefs Domain Rating	80	47	-0.21	-0.48	14.17%
35	DD013	DomDetailer Moz DA	78	46	-0.21	-0.47	28.56%
36	CP469	Keywords in Sentences	255	27	-0.21	-0.47	90.01%
37	CP375	Keywords in LI Tags	148	19	-0.21	-0.47	92.84%
38	DD012	DomDetailer Majestic TF	53	28	-0.20	-0.45	28.84%
39	CP481	Keywords in Title Tag	4	1	-0.20	-0.48	75.05%
40	CP470a	Search Terms in the HTML Tag	447	17	-0.20	-0.46	86.96%
41	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.20	-0.53	16.37%
42	CP465c	Keywords in script Tags	565	41	-0.20	-0.48	92.84%
43	CKWD001	Clean Keyword Density in the HTML Tag	20	4	-0.20	-0.46	80.37%
44	CP458	Page Size Kilobytes	547	166	-0.20	-0.47	88.52%
45	DD016	DomDetailer Moz Rank	8	5	-0.20	-0.47	27.71%
46	CP165	Keywords in H2 Tags	18	3	-0.20	-0.47	91.99%
47	CP127	Keywords in A Tag HREFs	363	51	-0.20	-0.43	92.13%
48	CP127b	Keywords in Unique A Tag HREFs	333	35	-0.19	-0.43	92.35%
49	CPXX888	Number of HTML Tags	2,384	920	-0.19	-0.46	90.08%
50	CP475	Term Frequency	6	3	-0.19	-0.44	89.87%
51	CP160	Leading Keywords in H1-H6 Tags	11	2	-0.19	-0.45	88.87%
52	CP134a	Search Terms in Body Tag	363	18	-0.19	-0.44	92.77%
53	CP156	Leading Keywords in H1, H2, and H3 Tags	10	2	-0.19	-0.45	88.16%
54	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.50	16.80%
55	DD007	DomDetailer Majestic Links	208,723,577	5,263,130	-0.19	-0.20	28.56%
56	CP999	Search Result Path Matches	5	1	-0.19	-0.45	76.33%
57	CP488	Keywords in pages top 10 most used phrases	5	2	-0.19	-0.48	84.05%
58	CP072	Search Result Document Matches	4	1	-0.19	-0.47	63.36%
59	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.19	-0.50	16.80%
60	DD014	DomDetailer Moz Links	56,411,897	2,996,894	-0.19	-0.25	29.77%
61	GD001	Google Variation Density	14	2	-0.19	-0.46	80.58%
62	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.50	16.94%
63	DD002	DomDetailer Facebook Shares	8,812,702	-7,452,899	-0.19	-0.28	30.40%
64	ENT018	Entities in Sentences	491	109	-0.19	-0.40	98.09%
65	CP128	Keywords in Alt Attributes	70	7	-0.19	-0.42	89.72%
66	CP070	Ahrefs Word Count	3,789	1,479	-0.19	-0.43	12.33%
67	CP137	Keywords in the Canonical URL	8	2	-0.18	-0.45	82.64%
68	ENT002	Entities in H1 Tags	6	2	-0.18	-0.43	65.56%
69	ENT001	Entities in HTML Tag	1,763	345	-0.18	-0.41	98.16%
70	CP492b	Unabridged Word Count	5,143	1,898	-0.18	-0.41	85.75%
71	CP140	Clean Text Kilobytes	31	11	-0.18	-0.41	85.54%
72	ENT010	Title Tag Has Entities	1	1	-0.18	-0.46	54.15%
73	CP471	Keywords in Span Tags	80	10	-0.18	-0.43	91.07%
74	CP492	Word Count	4,047	1,501	-0.18	-0.40	85.61%
75	CP487	Keywords in pages top 5 most used phrases	3	1	-0.18	-0.47	83.20%
76	ENT008	Entities in Meta Description Tag	10	3	-0.18	-0.45	66.34%
77	CP152	Keywords in H1 Tags	4	1	-0.18	-0.42	79.09%
78	CP468	Number of Sentences	215	67	-0.18	-0.40	87.10%
79	CP381	Keywords in Meta Descriptions	7	2	-0.18	-0.44	80.86%
80	CP425	Number of HTTPS Links	516	151	-0.18	-0.41	83.20%
81	CP050	Ahrefs Internal Links	624	160	-0.18	-0.38	16.73%
82	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.49	66.05%
83	CP113	Search Result URL Matches	5	1	-0.17	-0.42	77.53%
84	GD004	Google Density Exact Matches	66	3	-0.17	-0.43	68.39%
85	CP159a	Search Terms in H1-H6 Tags	14	1	-0.17	-0.42	88.87%
86	CPXR003	Number of Heading Tags	57	21	-0.17	-0.41	88.09%
87	CPXR24	Number of P Tags	152	40	-0.17	-0.41	85.33%
88	CP124a	Keywords in Absolute URLs	488	49	-0.17	-0.40	89.23%
89	ENT012	Has Entities in H1 Tags	1	1	-0.17	-0.47	59.25%
90	CP169	Keywords in H3 Tags	26	3	-0.17	-0.42	90.43%
91	CP435	Number of Links	517	155	-0.17	-0.40	83.42%
92	CPX003	Keywords in Main Tags	470	55	-0.17	-0.46	87.24%
93	CP484	Leading Keywords in Title Tag	1	0	-0.17	-0.47	75.83%
94	CP410	Number of DoFollow Links	509	149	-0.17	-0.39	82.71%
95	CP385	Keywords in Meta OpenGraph Content	3	1	-0.17	-0.43	72.36%
96	CP431	Number of Internal Links	509	136	-0.17	-0.39	84.20%
97	ENT005	Entities in H4 Tags	16	2	-0.17	-0.45	67.61%
98	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.17	-0.55	2.48%
99	DD011	DomDetailer Majestic Referring .gov Links	26,029,265	4,308,948	-0.16	-0.28	28.07%
100	CPXR018	Keywords in Nav Tags	242	20	-0.16	-0.40	87.46%
101	CP151	Leading Keywords in H1 Tags	1	0	-0.16	-0.44	78.95%
102	CPJLDxSA	Number Of JSON-LD Types	78	10	-0.16	-0.41	82.28%
103	CP427	Number of Images with Alt Text	93	19	-0.16	-0.38	84.76%
104	CP383	Keywords in Meta OpenGraph Description	8	2	-0.16	-0.41	77.82%
105	CP486	Keywords in pages top 3 most used phrases	2	1	-0.16	-0.43	82.64%
106	CP048	Ahrefs Image Backlinks	175,967	2,902	-0.16	-0.31	15.24%
107	CP358	Inline Javascript Kilobytes	200	37	-0.16	-0.34	82.64%
108	CP056	Ahrefs Pages	8	2	-0.16	-0.34	15.52%
109	CP146	Keywords in the First 100 Words	36	7	-0.16	-0.40	75.90%
110	CPXR005	Number of H2 Tags	36	7	-0.16	-0.39	87.67%
111	CP080	Search Result Has Exact Match Domain	1	0	-0.16	-0.42	8.79%
112	CP426	Number of Images	99	28	-0.16	-0.36	84.90%
113	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.46	64.85%
114	QS003	Number of Questions	78	7	-0.16	-0.35	81.57%
115	CP483a	Search Terms in the Title Tag	2	0	-0.16	-0.41	80.30%
116	CP049	Ahrefs Images	93	22	-0.16	-0.38	11.69%
117	GD003	Google Density Variations	232	35	-0.16	-0.37	76.82%
118	CP032	Ahrefs Has Image Backlinks	1	0	-0.16	-0.43	14.03%
119	CP164	Leading Keywords in H2 Tags	5	1	-0.15	-0.40	86.46%
120	CP057	Ahrefs Page Size	74,508	33,259	-0.15	-0.36	11.69%
121	CPX013	Keywords in Footer Tags	117	7	-0.15	-0.37	81.22%
122	CP469a	Search Terms in Sentences	34	2	-0.15	-0.37	89.23%
123	CPXR006	Number of H3 Tags	26	8	-0.15	-0.37	85.83%
124	CP007	Ahrefs External Links	118	27	-0.15	-0.29	17.08%
125	CP476	TF/IDF	1	1	-0.15	-0.43	77.89%
126	CP467	Keywords in Section Tags	184	17	-0.15	-0.41	86.04%
127	CP413	Number of External Links	62	19	-0.15	-0.34	74.98%
128	CP477	Keywords in Title Attributes	75	7	-0.15	-0.37	83.91%
129	QS004	Number of Questions In Headings	6	2	-0.15	-0.37	29.62%
130	CP391	Number of Absolute URLs	478	152	-0.15	-0.38	81.93%
131	CP052	Ahrefs Linked Root Domains	31	7	-0.15	-0.36	16.80%
132	CP374	Keywords in the last 100 words	27	4	-0.15	-0.37	77.68%
133	CP125	Keywords making whole A Tags	16	1	-0.15	-0.37	82.85%
134	CP158	Keywords making whole H1-H6 Tags	3	0	-0.14	-0.40	76.12%
135	CP479	Title Has Sales Words	1	0	-0.14	-0.41	68.53%
136	CP150a	Search Terms in H1 Tags	2	0	-0.14	-0.37	81.08%
137	CP376	Keywords making whole LI Tags	7	1	-0.14	-0.39	82.07%
138	CP377	Load Time Milliseconds	638,081	3,733	-0.14	-0.31	66.19%
139	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.43	57.76%
140	CP479ii	Title Has Sentiment Words	1	0	-0.14	-0.41	68.18%
141	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.14	-0.40	75.97%
142	CP006	Ahrefs Edu Backlinks	10,951	128	-0.14	-0.34	12.69%
143	LSI002	LSI Words in Sentences	3,518	579	-0.14	-0.31	98.02%
144	CP473	Keywords in Strong Tags	15	2	-0.14	-0.37	82.35%
145	CP472	Keywords making whole Span Tags	18	1	-0.14	-0.37	85.33%
146	CP021	Ahrefs Has EDU Backlinks	1	0	-0.14	-0.40	10.49%
147	CP353	Head Size Kilobytes	139	47	-0.14	-0.33	74.98%
148	PAGE009	Number of Prices	323	41	-0.14	-0.32	78.03%
149	CP126a	Search Terms in A Tags	84	3	-0.14	-0.34	86.75%
150	CP409	Number of DoFollow External Links	47	16	-0.14	-0.32	73.28%
151	CP356	Keywords in I Tags	62	6	-0.14	-0.38	80.44%
152	CP150a2	Search Terms in H2 Tags	7	1	-0.14	-0.37	88.09%
153	QS012	Headings Has Question	1	0	-0.14	-0.41	75.55%
154	CP357	Inline CSS Kilobytes	238	35	-0.14	-0.37	76.47%
155	QS006	Number of Questions In H2 Tags	5	1	-0.14	-0.35	78.24%
156	CP313	Has Privacy Policy	1	1	-0.14	-0.41	75.27%
157	CP109	Search Result Summary Text Matches	5	2	-0.14	-0.39	55.71%
158	CP213	Has FavIcon	1	1	-0.14	-0.39	67.04%
159	CPJLD011	Has JSON-LD Answer	1	0	-0.13	-0.42	65.77%
160	CP432	Number of JavaScript Includes	28	14	-0.13	-0.34	69.03%
161	CP034	Ahrefs Has Internal Links	1	1	-0.13	-0.41	14.32%
162	CPJLD217	Has JSON-LD Question	1	0	-0.13	-0.42	66.19%
163	CP036	Ahrefs Has Linked Root Domains	1	1	-0.13	-0.41	14.25%
164	CPJLD045	Has JSON-LD Casino	1	0	-0.13	-0.36	1.49%
165	CP022	Ahrefs Has External Links	1	1	-0.13	-0.39	14.17%
166	DD001	DomDetailer Facebook Comments	340	70	-0.13	-0.32	25.66%
167	CP060	Ahrefs Redirects	853	11	-0.13	-0.36	13.82%
168	CP130	Keywords in Article Tags	126	19	-0.13	-0.40	77.39%
169	ENT015	Has Entities in H4 Tags	1	0	-0.13	-0.42	57.26%
170	CP440	Number of NoFollow Links	71	6	-0.13	-0.32	78.81%
171	CPXR007	Number of H4 Tags	26	4	-0.13	-0.34	75.48%
172	QS007	Number of Questions In H3 Tags	4	1	-0.13	-0.36	77.82%
173	CP003	Ahrefs Canonical Backlinks	15	1	-0.13	-0.39	10.99%
174	CP319	Has Schema Markup	1	1	-0.13	-0.40	71.44%
175	PAGE002	Is Inner Page	1	1	-0.13	-0.39	0.50%
176	CP381a	Search Terms in Meta Descriptions	2	0	-0.13	-0.34	84.41%
177	CP444	Number of Social Accounts	3	1	-0.13	-0.33	68.75%
178	CP168	Leading Keywords in H3 Tags	7	1	-0.13	-0.36	82.92%
179	CP033	Ahrefs Has Images	1	1	-0.13	-0.38	9.50%
180	CPJLD068	Has JSON-LD Dentist	1	0	-0.13	-0.36	2.83%
181	CP345	Has Terms of Service	1	0	-0.13	-0.39	67.40%
182	CP485	Keywords in pages most used phrase	1	0	-0.13	-0.36	77.11%
183	PAGE010	Number of Schema Products	5	0	-0.13	-0.41	39.12%
184	CP464	Percentage of NoFollow Links	25	4	-0.13	-0.31	71.86%
185	CP077	Search Result Domain Matches	1	0	-0.13	-0.37	44.44%
186	CP149	Keywords making whole H1 Tags	1	0	-0.12	-0.37	73.92%
187	CP099	Search Result Number of Dirs in Path	3	2	-0.12	-0.34	59.74%
188	CPXR002	Number of HTML Comments	293	30	-0.12	-0.32	74.27%
189	CP177	Keywords in H4-H6 Tags	7	1	-0.12	-0.35	79.09%
190	CP204	Has Canonical URL	1	1	-0.12	-0.39	67.04%
191	CP415	Number of FaceBook Pages	5	2	-0.12	-0.30	68.89%
192	CP018	Ahrefs Has Canonical Backlinks	1	0	-0.12	-0.40	10.13%
193	LSI001	LSI Words in Title Tag	15	4	-0.12	-0.28	92.98%
194	CP430	Number of Instagram Pages	11	1	-0.12	-0.32	73.28%
195	CP451	Number of US Phone Numbers	76	6	-0.12	-0.31	74.98%
196	CP445	Number of Social Pages	14	3	-0.12	-0.30	70.66%
197	CP364	Is OpenGraph Type Article	1	0	-0.12	-0.38	51.38%
198	PAGE004	Is Purchase Page	1	1	-0.12	-0.39	66.97%
199	CP173	Keywords in H4 Tags	6	1	-0.12	-0.36	77.60%
200	CPJLD007	Has JSON-LD AggregateRating	1	0	-0.12	-0.39	58.89%

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