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Top SEO Factors - 2022-08-11      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-08-11 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	45	20	-0.36	-0.59	94.45%
2	CPZZZ100	Number of Top 100 Shared Factors Used	87	46	-0.34	-0.58	95.01%
3	CPZZZ	Number of Factors Used	222	133	-0.31	-0.59	92.06%
4	CPZZZ200	Number of Top 200 Shared Factors Used	147	84	-0.30	-0.58	92.90%
5	ENT000a	Number of Entities Used	80	28	-0.30	-0.63	75.26%
6	CP062	Ahrefs Referring Domains	3,941	151	-0.26	-0.40	18.48%
7	CP470	Keywords in the HTML Tag	1,993	226	-0.26	-0.54	95.78%
8	CP059	Ahrefs Rank	47	18	-0.26	-0.55	14.34%
9	CP063	Ahrefs Referring IP Addresses	2,429	110	-0.26	-0.41	18.69%
10	CP061	Ahrefs Referring Class C Addresses	1,408	80	-0.26	-0.41	18.69%
11	CP134	Keywords in Body Tag	1,848	200	-0.25	-0.54	95.36%
12	CP067	Ahrefs Text Backlinks	385,470	8,243	-0.24	-0.35	18.27%
13	CP002	Ahrefs Backlinks	385,582	8,263	-0.24	-0.35	18.27%
14	CP064	Ahrefs Referring Pages	385,581	8,263	-0.24	-0.35	18.27%
15	ENT009	Entities in Title Tag	7	3	-0.24	-0.54	68.52%
16	CP054	Ahrefs NoFollow Backlinks	111,893	1,641	-0.24	-0.35	18.48%
17	CP161	Keywords in H1-H6 Tags	39	9	-0.23	-0.52	92.27%
18	DD015	DomDetailer Moz PA	66	47	-0.23	-0.52	27.76%
19	CP157	Keywords in H1, H2, and H3 Tags	32	7	-0.23	-0.51	92.83%
20	CPX010	Keywords in Div Tags	1,041	127	-0.23	-0.51	91.22%
21	ENT003	Entities in H2 Tags	39	7	-0.23	-0.53	73.72%
22	CP004	Ahrefs Dofollow Backlinks	369,871	6,692	-0.23	-0.34	18.20%
23	DD010	DomDetailer Majestic Referring Subnets	89,431	17,130	-0.22	-0.31	29.09%
24	DD006	DomDetailer Majestic IPs	288,115	60,362	-0.22	-0.31	29.23%
25	DD008	DomDetailer Majestic Referring Domains	1,908,241	352,203	-0.22	-0.30	29.37%
26	CP129	Keywords in A Tags	168	26	-0.22	-0.47	93.46%
27	CP153	Keywords in H1 and H2 Tags	20	5	-0.22	-0.50	90.44%
28	ENT004	Entities in H3 Tags	33	6	-0.22	-0.52	74.14%
29	DD005	DomDetailer Majestic CF	59	38	-0.21	-0.51	28.46%
30	CP135	Body Tag Size Kilobytes	336	92	-0.21	-0.48	93.32%
31	CP097	Search Result Link Text Matches	3	1	-0.21	-0.50	77.09%
32	CP071	Search Result Display URL Matches	3	1	-0.21	-0.50	77.09%
33	CP465	Keywords in P Tags	371	36	-0.21	-0.48	92.06%
34	DD013	DomDetailer Moz DA	78	46	-0.21	-0.47	27.48%
35	CP469	Keywords in Sentences	255	27	-0.21	-0.46	90.16%
36	CP005	Ahrefs Domain Rating	82	48	-0.21	-0.47	14.97%
37	DD012	DomDetailer Majestic TF	53	28	-0.20	-0.45	27.76%
38	CP375	Keywords in LI Tags	148	19	-0.20	-0.47	92.90%
39	CP038	Ahrefs Has NoFollow Backlinks	1	1	-0.20	-0.52	17.15%
40	CP470a	Search Terms in the HTML Tag	447	17	-0.20	-0.46	87.21%
41	CP481	Keywords in Title Tag	5	1	-0.20	-0.47	74.56%
42	CP465c	Keywords in script Tags	577	42	-0.20	-0.47	92.55%
43	DD016	DomDetailer Moz Rank	8	5	-0.20	-0.47	26.70%
44	CKWD001	Clean Keyword Density in the HTML Tag	20	4	-0.20	-0.46	80.04%
45	CP458	Page Size Kilobytes	547	165	-0.20	-0.47	88.76%
46	CP127	Keywords in A Tag HREFs	363	51	-0.20	-0.44	92.13%
47	CP127b	Keywords in Unique A Tag HREFs	333	35	-0.20	-0.43	92.69%
48	DD007	DomDetailer Majestic Links	208,723,577	7,455,452	-0.20	-0.21	27.41%
49	CPXX888	Number of HTML Tags	2,384	920	-0.19	-0.47	90.16%
50	CP475	Term Frequency	6	3	-0.19	-0.44	90.23%
51	DD014	DomDetailer Moz Links	56,411,897	2,920,329	-0.19	-0.25	28.39%
52	CP165	Keywords in H2 Tags	18	3	-0.19	-0.46	91.78%
53	CP160	Leading Keywords in H1-H6 Tags	11	2	-0.19	-0.45	88.97%
54	CP488	Keywords in pages top 10 most used phrases	5	2	-0.19	-0.48	83.63%
55	CP134a	Search Terms in Body Tag	363	18	-0.19	-0.44	93.04%
56	CP045	Ahrefs Has Text Backlinks	1	1	-0.19	-0.50	17.71%
57	CP156	Leading Keywords in H1, H2, and H3 Tags	10	2	-0.19	-0.45	87.98%
58	DD002	DomDetailer Facebook Shares	8,808,818	-7,752,697	-0.19	-0.27	29.09%
59	CP072	Search Result Document Matches	4	1	-0.19	-0.47	63.53%
60	CP999	Search Result Path Matches	5	1	-0.19	-0.45	76.95%
61	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.19	-0.50	17.71%
62	CP017	Ahrefs Has Backlinks	1	1	-0.19	-0.50	17.85%
63	CP070	Ahrefs Word Count	3,789	1,492	-0.19	-0.43	13.35%
64	GD001	Google Variation Density	15	2	-0.19	-0.45	80.60%
65	CP137	Keywords in the Canonical URL	8	2	-0.18	-0.45	82.99%
66	CP128	Keywords in Alt Attributes	70	7	-0.18	-0.42	88.90%
67	ENT002	Entities in H1 Tags	7	2	-0.18	-0.43	65.35%
68	CP492b	Unabridged Word Count	5,143	1,895	-0.18	-0.41	86.37%
69	ENT010	Title Tag Has Entities	1	1	-0.18	-0.46	53.41%
70	ENT018	Entities in Sentences	491	108	-0.18	-0.40	98.24%
71	CP140	Clean Text Kilobytes	31	11	-0.18	-0.41	86.37%
72	ENT001	Entities in HTML Tag	1,763	337	-0.18	-0.40	98.24%
73	CP471	Keywords in Span Tags	80	10	-0.18	-0.44	91.36%
74	CP487	Keywords in pages top 5 most used phrases	3	1	-0.18	-0.47	83.77%
75	ENT008	Entities in Meta Description Tag	10	3	-0.18	-0.46	65.50%
76	CP492	Word Count	4,047	1,493	-0.18	-0.40	86.51%
77	CP468	Number of Sentences	215	66	-0.18	-0.40	87.49%
78	CP152	Keywords in H1 Tags	5	1	-0.18	-0.41	78.99%
79	CP050	Ahrefs Internal Links	624	160	-0.18	-0.39	17.71%
80	CP425	Number of HTTPS Links	516	151	-0.18	-0.41	83.49%
81	CP381	Keywords in Meta Descriptions	7	2	-0.17	-0.44	80.04%
82	GD004	Google Density Exact Matches	66	3	-0.17	-0.43	68.52%
83	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.49	65.92%
84	CP113	Search Result URL Matches	5	1	-0.17	-0.42	78.43%
85	CPXR24	Number of P Tags	152	40	-0.17	-0.41	85.38%
86	CPXR003	Number of Heading Tags	54	21	-0.17	-0.41	88.19%
87	CP159a	Search Terms in H1-H6 Tags	14	1	-0.17	-0.42	89.32%
88	CP124a	Keywords in Absolute URLs	488	49	-0.17	-0.40	90.02%
89	CPX003	Keywords in Main Tags	470	56	-0.17	-0.46	87.35%
90	ENT012	Has Entities in H1 Tags	1	1	-0.17	-0.47	59.38%
91	CP435	Number of Links	517	156	-0.17	-0.40	83.91%
92	CP484	Leading Keywords in Title Tag	1	0	-0.17	-0.47	74.49%
93	CP169	Keywords in H3 Tags	26	3	-0.17	-0.42	90.30%
94	CP410	Number of DoFollow Links	509	150	-0.17	-0.40	83.20%
95	ENT005	Entities in H4 Tags	16	2	-0.17	-0.45	67.25%
96	CP431	Number of Internal Links	509	137	-0.17	-0.39	84.68%
97	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.17	-0.55	2.39%
98	CP385	Keywords in Meta OpenGraph Content	4	1	-0.16	-0.43	72.45%
99	DD011	DomDetailer Majestic Referring .gov Links	26,029,265	4,277,946	-0.16	-0.28	26.91%
100	CPXR018	Keywords in Nav Tags	242	20	-0.16	-0.40	88.05%
101	CP427	Number of Images with Alt Text	93	19	-0.16	-0.39	84.47%
102	CP080	Search Result Has Exact Match Domain	1	0	-0.16	-0.43	8.64%
103	CP048	Ahrefs Image Backlinks	175,967	3,179	-0.16	-0.31	15.95%
104	CPJLDxSA	Number Of JSON-LD Types	78	10	-0.16	-0.41	81.87%
105	CP151	Leading Keywords in H1 Tags	1	0	-0.16	-0.44	78.64%
106	CP486	Keywords in pages top 3 most used phrases	2	1	-0.16	-0.43	82.29%
107	CP056	Ahrefs Pages	8	2	-0.16	-0.34	16.30%
108	CP358	Inline Javascript Kilobytes	200	37	-0.16	-0.34	82.43%
109	CP049	Ahrefs Images	93	22	-0.16	-0.40	12.51%
110	CP426	Number of Images	99	28	-0.16	-0.36	84.75%
111	CP383	Keywords in Meta OpenGraph Description	8	2	-0.16	-0.41	77.16%
112	QS003	Number of Questions	78	7	-0.16	-0.35	81.87%
113	CPXR005	Number of H2 Tags	36	7	-0.16	-0.39	87.42%
114	CP032	Ahrefs Has Image Backlinks	1	0	-0.16	-0.43	14.69%
115	ENT014	Has Entities in H3 Tags	1	1	-0.16	-0.46	64.58%
116	CP146	Keywords in the First 100 Words	36	7	-0.16	-0.39	76.18%
117	CPX013	Keywords in Footer Tags	117	7	-0.16	-0.38	81.94%
118	CP057	Ahrefs Page Size	74,508	33,923	-0.15	-0.37	12.79%
119	CP483a	Search Terms in the Title Tag	2	0	-0.15	-0.40	79.97%
120	GD003	Google Density Variations	232	35	-0.15	-0.37	77.16%
121	CP007	Ahrefs External Links	155	27	-0.15	-0.28	17.99%
122	CPXR006	Number of H3 Tags	26	8	-0.15	-0.37	86.23%
123	CP469a	Search Terms in Sentences	34	2	-0.15	-0.37	89.18%
124	CP164	Leading Keywords in H2 Tags	5	1	-0.15	-0.39	86.44%
125	QS004	Number of Questions In Headings	6	2	-0.15	-0.37	28.95%
126	CP391	Number of Absolute URLs	478	152	-0.15	-0.38	82.36%
127	CP477	Keywords in Title Attributes	75	7	-0.15	-0.37	84.05%
128	CP476	TF/IDF	1	1	-0.15	-0.43	77.93%
129	CP052	Ahrefs Linked Root Domains	31	7	-0.15	-0.36	17.71%
130	CP413	Number of External Links	62	19	-0.15	-0.34	75.90%
131	CP467	Keywords in Section Tags	184	17	-0.15	-0.41	85.66%
132	CP374	Keywords in the last 100 words	27	4	-0.15	-0.37	77.86%
133	CP377	Load Time Milliseconds	638,081	3,739	-0.15	-0.31	66.55%
134	CP125	Keywords making whole A Tags	16	1	-0.14	-0.37	83.06%
135	CP479	Title Has Sales Words	1	0	-0.14	-0.42	68.87%
136	CPJLD045	Has JSON-LD Casino	1	0	-0.14	-0.39	1.34%
137	CP479ii	Title Has Sentiment Words	1	0	-0.14	-0.42	68.24%
138	CP158	Keywords making whole H1-H6 Tags	3	0	-0.14	-0.40	75.40%
139	CP376	Keywords making whole LI Tags	7	1	-0.14	-0.39	82.29%
140	CP150a	Search Terms in H1 Tags	2	0	-0.14	-0.37	81.38%
141	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.14	-0.40	75.69%
142	LSI002	LSI Words in Sentences	3,518	584	-0.14	-0.31	98.03%
143	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.43	56.36%
144	QS012	Headings Has Question	1	0	-0.14	-0.42	76.04%
145	CP006	Ahrefs Edu Backlinks	10,951	122	-0.14	-0.34	13.28%
146	CP356	Keywords in I Tags	62	6	-0.14	-0.38	80.46%
147	CPJLD068	Has JSON-LD Dentist	1	0	-0.14	-0.39	2.53%
148	CP021	Ahrefs Has EDU Backlinks	1	0	-0.14	-0.40	11.24%
149	CP353	Head Size Kilobytes	139	47	-0.14	-0.34	75.47%
150	PAGE009	Number of Prices	323	41	-0.14	-0.31	77.93%
151	CP473	Keywords in Strong Tags	15	2	-0.14	-0.36	82.29%
152	CP409	Number of DoFollow External Links	47	16	-0.14	-0.32	73.79%
153	CP472	Keywords making whole Span Tags	18	1	-0.14	-0.36	84.96%
154	QS006	Number of Questions In H2 Tags	5	1	-0.14	-0.35	78.78%
155	CP357	Inline CSS Kilobytes	238	35	-0.14	-0.37	76.88%
156	CP126a	Search Terms in A Tags	84	3	-0.14	-0.34	86.93%
157	CP213	Has FavIcon	1	1	-0.14	-0.39	66.06%
158	CP150a2	Search Terms in H2 Tags	7	1	-0.14	-0.36	88.76%
159	CP109	Search Result Summary Text Matches	5	2	-0.14	-0.39	55.94%
160	CP313	Has Privacy Policy	1	1	-0.14	-0.40	75.19%
161	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.41	15.46%
162	CPJLD011	Has JSON-LD Answer	1	0	-0.14	-0.42	66.76%
163	CP022	Ahrefs Has External Links	1	1	-0.13	-0.40	15.25%
164	CP036	Ahrefs Has Linked Root Domains	1	1	-0.13	-0.41	15.25%
165	CPJLD217	Has JSON-LD Question	1	0	-0.13	-0.42	67.25%
166	CP432	Number of JavaScript Includes	28	14	-0.13	-0.34	69.36%
167	DD001	DomDetailer Facebook Comments	340	72	-0.13	-0.33	24.39%
168	CP060	Ahrefs Redirects	853	12	-0.13	-0.36	14.62%
169	ENT015	Has Entities in H4 Tags	1	0	-0.13	-0.42	57.70%
170	CP130	Keywords in Article Tags	126	19	-0.13	-0.39	77.44%
171	CP440	Number of NoFollow Links	71	6	-0.13	-0.32	78.92%
172	CP033	Ahrefs Has Images	1	1	-0.13	-0.39	10.33%
173	CPJLD044	Has JSON-LD Car	1	0	-0.13	-0.29	0.77%
174	CP319	Has Schema Markup	1	1	-0.13	-0.40	71.96%
175	QS007	Number of Questions In H3 Tags	4	1	-0.13	-0.36	78.36%
176	CP003	Ahrefs Canonical Backlinks	15	1	-0.13	-0.37	11.74%
177	CP444	Number of Social Accounts	3	1	-0.13	-0.34	69.99%
178	PAGE002	Is Inner Page	1	1	-0.13	-0.39	0.49%
179	CPXR007	Number of H4 Tags	14	4	-0.13	-0.34	76.11%
180	CP381a	Search Terms in Meta Descriptions	2	0	-0.13	-0.34	84.33%
181	CPJLD131	Has JSON-LD LegalService	1	0	-0.13	-0.40	3.02%
182	CP345	Has Terms of Service	1	0	-0.13	-0.39	67.81%
183	CP168	Leading Keywords in H3 Tags	7	1	-0.13	-0.35	82.78%
184	CP099	Search Result Number of Dirs in Path	3	2	-0.13	-0.35	60.44%
185	CP077	Search Result Domain Matches	1	0	-0.13	-0.37	43.08%
186	CP204	Has Canonical URL	1	1	-0.13	-0.39	67.60%
187	LSI001	LSI Words in Title Tag	15	4	-0.13	-0.29	93.32%
188	PAGE001	Is Home Page	1	0	-0.13	-0.36	36.89%
189	CP485	Keywords in pages most used phrase	1	0	-0.13	-0.36	77.02%
190	CP464	Percentage of NoFollow Links	25	4	-0.13	-0.31	72.17%
191	CPXR002	Number of HTML Comments	293	30	-0.13	-0.33	74.70%
192	CP418	Number of Forms	14	2	-0.12	-0.34	69.92%
193	CP415	Number of FaceBook Pages	6	2	-0.12	-0.30	69.36%
194	CP177	Keywords in H4-H6 Tags	7	1	-0.12	-0.35	79.76%
195	CP430	Number of Instagram Pages	11	1	-0.12	-0.32	74.07%
196	CP018	Ahrefs Has Canonical Backlinks	1	0	-0.12	-0.40	10.61%
197	CP445	Number of Social Pages	14	3	-0.12	-0.30	71.54%
198	CP364	Is OpenGraph Type Article	1	0	-0.12	-0.39	51.86%
199	CPJLDxCB	Number Of Claimed Brands	15	2	-0.12	-0.36	74.42%
200	CP439	Number of NoFollow Externa Links	27	3	-0.12	-0.32	78.92%

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