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Top SEO Factors - 2022-07-11      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-07-11 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	45	20	-0.36	-0.62	94.09%
2	CPZZZ100	Number of Top 100 Shared Factors Used	88	44	-0.35	-0.64	93.11%
3	CPZZZ	Number of Factors Used	225	128	-0.32	-0.62	94.09%
4	CPZZZ200	Number of Top 200 Shared Factors Used	149	83	-0.30	-0.60	89.75%
5	ENT000a	Number of Entities Used	72	25	-0.30	-0.64	74.63%
6	CP005	Ahrefs Domain Rating	82	44	-0.26	-0.56	33.68%
7	CP059	Ahrefs Rank	46	15	-0.25	-0.50	21.18%
8	CP134	Keywords in Body Tag	114,121	500	-0.25	-0.52	91.54%
9	DD015	DomDetailer Moz PA	68	42	-0.25	-0.52	39.82%
10	CP470	Keywords in the HTML Tag	115,315	585	-0.25	-0.50	95.43%
11	DD010	DomDetailer Majestic Referring Subnets	68,896	10,405	-0.24	-0.27	42.51%
12	DD013	DomDetailer Moz DA	83	39	-0.24	-0.48	39.45%
13	CP061	Ahrefs Referring Class C Addresses	688	43	-0.24	-0.33	39.67%
14	DD006	DomDetailer Majestic IPs	275,466	39,439	-0.24	-0.27	42.96%
15	CP063	Ahrefs Referring IP Addresses	1,386	57	-0.23	-0.33	39.75%
16	CPX010	Keywords in Div Tags	32,037	272	-0.23	-0.50	92.66%
17	DD008	DomDetailer Majestic Referring Domains	1,650,859	251,710	-0.23	-0.26	43.64%
18	CP062	Ahrefs Referring Domains	3,127	73	-0.23	-0.32	40.27%
19	ENT009	Entities in Title Tag	7	2	-0.23	-0.53	68.64%
20	DD005	DomDetailer Majestic CF	64	34	-0.22	-0.50	41.24%
21	CP067	Ahrefs Text Backlinks	174,056	6,982	-0.22	-0.29	39.90%
22	CP161	Keywords in H1-H6 Tags	332	10	-0.22	-0.50	88.77%
23	CP002	Ahrefs Backlinks	174,159	7,040	-0.22	-0.28	40.12%
24	CP064	Ahrefs Referring Pages	174,159	7,040	-0.22	-0.28	40.12%
25	CP157	Keywords in H1, H2, and H3 Tags	260	8	-0.22	-0.50	89.15%
26	DD012	DomDetailer Majestic TF	56	24	-0.22	-0.46	41.47%
27	DD007	DomDetailer Majestic Links	75,468,493	845,701	-0.22	-0.24	43.56%
28	DD016	DomDetailer Moz Rank	8	4	-0.22	-0.48	38.10%
29	CP070	Ahrefs Word Count	4,914	1,553	-0.21	-0.47	17.07%
30	CP129	Keywords in A Tags	5,698	47	-0.21	-0.47	89.97%
31	ENT003	Entities in H2 Tags	33	7	-0.21	-0.48	72.01%
32	CP465	Keywords in P Tags	3,276	48	-0.21	-0.48	93.49%
33	CP004	Ahrefs Dofollow Backlinks	171,933	5,068	-0.21	-0.30	40.04%
34	CP135	Body Tag Size Kilobytes	290	94	-0.21	-0.46	92.37%
35	DD014	DomDetailer Moz Links	60,982,656	923,003	-0.21	-0.27	41.69%
36	DD002	DomDetailer Facebook Shares	8,874,003	-4,833,044	-0.21	-0.32	42.29%
37	CP153	Keywords in H1 and H2 Tags	155	5	-0.21	-0.47	87.50%
38	CP054	Ahrefs NoFollow Backlinks	61,036	1,865	-0.20	-0.30	38.10%
39	CP470a	Search Terms in the HTML Tag	469	22	-0.20	-0.45	88.40%
40	CP458	Page Size Kilobytes	1,189	164	-0.20	-0.47	90.04%
41	ENT004	Entities in H3 Tags	22	6	-0.20	-0.48	72.38%
42	CP375	Keywords in LI Tags	2,108	25	-0.20	-0.46	89.00%
43	CP469	Keywords in Sentences	2,940	37	-0.20	-0.46	90.64%
44	CP045	Ahrefs Has Text Backlinks	1	1	-0.20	-0.51	38.77%
45	CKWD001	Clean Keyword Density in the HTML Tag	206	5	-0.20	-0.47	78.74%
46	CP134a	Search Terms in Body Tag	413	22	-0.20	-0.45	87.50%
47	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.20	-0.51	38.17%
48	CP017	Ahrefs Has Backlinks	1	1	-0.20	-0.51	38.70%
49	CP475	Term Frequency	6	3	-0.20	-0.46	91.32%
50	CPXX888	Number of HTML Tags	3,125	935	-0.19	-0.45	89.22%
51	CP071	Search Result Display URL Matches	14	1	-0.19	-0.47	78.29%
52	CP097	Search Result Link Text Matches	14	1	-0.19	-0.47	78.37%
53	CP492b	Unabridged Word Count	6,134	1,810	-0.19	-0.42	89.82%
54	CP127	Keywords in A Tag HREFs	3,385	64	-0.19	-0.42	86.83%
55	CP165	Keywords in H2 Tags	136	4	-0.19	-0.44	88.17%
56	CP140	Clean Text Kilobytes	48	11	-0.19	-0.42	88.92%
57	CP050	Ahrefs Internal Links	584	141	-0.19	-0.44	41.17%
58	LSI002	LSI Words in Sentences	4,490	648	-0.19	-0.41	97.08%
59	CP127b	Keywords in Unique A Tag HREFs	2,724	43	-0.19	-0.41	87.95%
60	CP128	Keywords in Alt Attributes	647	9	-0.19	-0.45	87.43%
61	CP465c	Keywords in script Tags	24,679	102	-0.19	-0.43	93.86%
62	GD004	Google Density Exact Matches	35	4	-0.18	-0.45	63.10%
63	CP160	Leading Keywords in H1-H6 Tags	40	2	-0.18	-0.43	87.57%
64	CP488	Keywords in pages top 10 most used phrases	23	2	-0.18	-0.47	84.43%
65	CP156	Leading Keywords in H1, H2, and H3 Tags	23	2	-0.18	-0.43	86.38%
66	CP492	Word Count	4,928	1,442	-0.18	-0.39	88.47%
67	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.18	-0.49	36.98%
68	CP072	Search Result Document Matches	7	1	-0.18	-0.47	58.83%
69	ENT018	Entities in Sentences	619	102	-0.18	-0.39	97.08%
70	CP159a	Search Terms in H1-H6 Tags	14	1	-0.18	-0.43	85.25%
71	CP057	Ahrefs Page Size	93,293	34,872	-0.18	-0.43	16.69%
72	ENT001	Entities in HTML Tag	2,299	298	-0.18	-0.39	97.46%
73	CP487	Keywords in pages top 5 most used phrases	11	1	-0.18	-0.47	82.26%
74	CP471	Keywords in Span Tags	769	13	-0.18	-0.41	91.77%
75	CP468	Number of Sentences	254	64	-0.18	-0.39	88.02%
76	CP481	Keywords in Title Tag	25	2	-0.18	-0.43	78.52%
77	CP999	Search Result Path Matches	13	1	-0.17	-0.43	70.21%
78	ENT008	Entities in Meta Description Tag	10	3	-0.17	-0.45	62.95%
79	GD001	Google Variation Density	375	5	-0.17	-0.44	75.67%
80	CP425	Number of HTTPS Links	501	156	-0.17	-0.40	84.81%
81	CP049	Ahrefs Images	83	26	-0.17	-0.38	16.02%
82	CP052	Ahrefs Linked Root Domains	22	7	-0.17	-0.45	39.30%
83	CP007	Ahrefs External Links	248	21	-0.17	-0.39	37.50%
84	CP484	Leading Keywords in Title Tag	1	0	-0.17	-0.47	75.97%
85	ENT002	Entities in H1 Tags	18	2	-0.17	-0.42	58.38%
86	CP435	Number of Links	501	159	-0.17	-0.40	85.40%
87	CP381	Keywords in Meta Descriptions	51	2	-0.17	-0.44	80.69%
88	CP431	Number of Internal Links	485	143	-0.17	-0.39	86.15%
89	CP410	Number of DoFollow Links	497	153	-0.17	-0.39	85.33%
90	ENT013	Has Entities in H2 Tags	1	1	-0.17	-0.49	66.39%
91	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.17	-0.54	2.02%
92	CPXR24	Number of P Tags	145	39	-0.17	-0.41	86.98%
93	CP151	Leading Keywords in H1 Tags	2	0	-0.17	-0.45	76.57%
94	QS003	Number of Questions	102	7	-0.16	-0.35	83.61%
95	CP169	Keywords in H3 Tags	121	3	-0.16	-0.40	86.75%
96	CPXR018	Keywords in Nav Tags	11,766	46	-0.16	-0.39	83.01%
97	CPX003	Keywords in Main Tags	11,034	90	-0.16	-0.45	82.56%
98	CPXR003	Number of Heading Tags	73	20	-0.16	-0.40	86.30%
99	CP113	Search Result URL Matches	22	1	-0.16	-0.40	75.00%
100	CP427	Number of Images with Alt Text	211	20	-0.16	-0.40	88.10%
101	CP137	Keywords in the Canonical URL	60	2	-0.16	-0.41	78.82%
102	CP020	Ahrefs Has Domain Rating	1	1	-0.16	-0.46	29.34%
103	CP426	Number of Images	221	30	-0.16	-0.37	86.45%
104	CP124a	Keywords in Absolute URLs	5,703	69	-0.16	-0.37	86.30%
105	CP469a	Search Terms in Sentences	22	2	-0.16	-0.39	87.80%
106	CP476	TF/IDF	1	1	-0.16	-0.45	80.84%
107	CP152	Keywords in H1 Tags	21	1	-0.16	-0.39	76.72%
108	DD011	DomDetailer Majestic Referring .gov Links	24,741,423	3,347,945	-0.16	-0.29	35.03%
109	CP056	Ahrefs Pages	6	2	-0.16	-0.34	36.15%
110	CP486	Keywords in pages top 3 most used phrases	7	1	-0.15	-0.42	84.28%
111	CP483a	Search Terms in the Title Tag	2	0	-0.15	-0.40	83.23%
112	CPJLD068	Has JSON-LD Dentist	1	0	-0.15	-0.44	3.37%
113	CP109	Search Result Summary Text Matches	76	2	-0.15	-0.44	69.31%
114	ENT005	Entities in H4 Tags	18	2	-0.15	-0.43	65.42%
115	CPXR005	Number of H2 Tags	18	7	-0.15	-0.37	87.65%
116	LSI001	LSI Words in Title Tag	16	5	-0.15	-0.36	91.62%
117	CP048	Ahrefs Image Backlinks	76,927	1,282	-0.15	-0.33	30.76%
118	CP467	Keywords in Section Tags	2,178	22	-0.15	-0.42	88.62%
119	ENT010	Title Tag Has Entities	1	1	-0.15	-0.43	56.51%
120	CP358	Inline Javascript Kilobytes	331	35	-0.15	-0.34	82.78%
121	ENT014	Has Entities in H3 Tags	1	1	-0.15	-0.45	64.30%
122	CP383	Keywords in Meta OpenGraph Description	48	2	-0.15	-0.40	73.35%
123	CPJLD011	Has JSON-LD Answer	1	0	-0.15	-0.45	72.46%
124	CPJLD217	Has JSON-LD Question	1	0	-0.15	-0.45	72.60%
125	CP032	Ahrefs Has Image Backlinks	1	0	-0.15	-0.43	27.84%
126	CP451	Number of US Phone Numbers	72	6	-0.15	-0.34	77.10%
127	CPJLDxSA	Number Of JSON-LD Types	85	9	-0.15	-0.38	84.66%
128	QS006	Number of Questions In H2 Tags	4	1	-0.15	-0.35	74.78%
129	GD003	Google Density Variations	7,071	72	-0.15	-0.37	71.78%
130	CPXR006	Number of H3 Tags	19	7	-0.15	-0.37	82.56%
131	ENT012	Has Entities in H1 Tags	1	1	-0.15	-0.45	56.81%
132	QS004	Number of Questions In Headings	6	1	-0.15	-0.36	35.25%
133	CP391	Number of Absolute URLs	460	152	-0.15	-0.37	82.49%
134	CP377	Load Time Milliseconds	140,093	2,628	-0.15	-0.31	67.07%
135	CP385	Keywords in Meta OpenGraph Content	21	1	-0.15	-0.40	69.91%
136	CP164	Leading Keywords in H2 Tags	9	1	-0.15	-0.38	83.76%
137	CPX013	Keywords in Footer Tags	2,299	21	-0.14	-0.35	76.65%
138	CP146	Keywords in the First 100 Words	208	9	-0.14	-0.38	72.83%
139	CP126a	Search Terms in A Tags	62	3	-0.14	-0.35	83.46%
140	CP125	Keywords making whole A Tags	8	1	-0.14	-0.38	78.74%
141	CP381a	Search Terms in Meta Descriptions	2	0	-0.14	-0.36	80.01%
142	CP150a	Search Terms in H1 Tags	1	0	-0.14	-0.37	79.49%
143	CP376	Keywords making whole LI Tags	7	1	-0.14	-0.39	77.99%
144	CP158	Keywords making whole H1-H6 Tags	4	0	-0.14	-0.39	73.43%
145	CP150a2	Search Terms in H2 Tags	8	1	-0.14	-0.37	84.73%
146	QS012	Headings Has Question	1	0	-0.14	-0.43	73.13%
147	CP080	Search Result Has Exact Match Domain	1	0	-0.14	-0.41	10.78%
148	LSI006	LSI Words in H2 Tags	80	18	-0.14	-0.33	93.79%
149	CP022	Ahrefs Has External Links	1	1	-0.14	-0.42	33.46%
150	CP347	Has US Phone Number	1	0	-0.14	-0.41	63.47%
151	CP108	Search Result Summary Length	302	149	-0.14	-0.31	68.79%
152	CP033	Ahrefs Has Images	1	1	-0.14	-0.41	13.77%
153	GD002	Google Exact Match Density	2	0	-0.14	-0.39	38.92%
154	CP154	Keywords making whole H1, H2, and H3 Tags	4	0	-0.14	-0.38	72.98%
155	CP099	Search Result Number of Dirs in Path	3	2	-0.14	-0.37	64.15%
156	ENT011	Meta Description Tag Has Entities	1	1	-0.14	-0.43	55.84%
157	CP353	Head Size Kilobytes	130	47	-0.14	-0.34	76.35%
158	CP413	Number of External Links	64	16	-0.14	-0.31	76.57%
159	CP357	Inline CSS Kilobytes	414	34	-0.14	-0.37	78.37%
160	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.42	34.13%
161	CP473	Keywords in Strong Tags	99	3	-0.13	-0.36	84.51%
162	CP477	Keywords in Title Attributes	449	7	-0.13	-0.35	86.60%
163	PAGE009	Number of Prices	507	37	-0.13	-0.31	74.70%
164	CP036	Ahrefs Has Linked Root Domains	1	1	-0.13	-0.41	34.43%
165	PAGE001	Is Home Page	1	0	-0.13	-0.38	33.46%
166	CP479	Title Has Sales Words	1	0	-0.13	-0.37	66.62%
167	CP472	Keywords making whole Span Tags	11	1	-0.13	-0.34	86.30%
168	DD001	DomDetailer Facebook Comments	280	49	-0.13	-0.37	37.57%
169	CP479ii	Title Has Sentiment Words	1	0	-0.13	-0.37	66.24%
170	CP356	Keywords in I Tags	625	9	-0.13	-0.39	76.80%
171	CPJLDxCB	Number Of Claimed Brands	15	1	-0.13	-0.34	72.68%
172	LSI003	LSI Words in Meta Description Tag	50	9	-0.13	-0.33	89.07%
173	CP149	Keywords making whole H1 Tags	1	0	-0.13	-0.38	70.21%
174	CP374	Keywords in the last 100 words	205	5	-0.13	-0.34	73.28%
175	CP409	Number of DoFollow External Links	44	14	-0.13	-0.30	71.78%
176	QS007	Number of Questions In H3 Tags	3	1	-0.13	-0.36	77.77%
177	CP485	Keywords in pages most used phrase	2	0	-0.13	-0.37	78.59%
178	CPJLD131	Has JSON-LD LegalService	1	0	-0.13	-0.37	2.10%
179	CPJLDxKA	Number Of JSON-LD Entity References	5	0	-0.13	-0.35	69.84%
180	CP130	Keywords in Article Tags	2,333	22	-0.13	-0.38	71.48%
181	CP439	Number of NoFollow Externa Links	29	3	-0.13	-0.33	77.92%
182	CP168	Leading Keywords in H3 Tags	12	1	-0.13	-0.35	79.57%
183	CP440	Number of NoFollow Links	49	6	-0.13	-0.32	77.69%
184	LSI007	LSI Words in H3 Tags	91	16	-0.13	-0.31	92.44%
185	CP133	Keywords in B Tags	361	5	-0.12	-0.36	71.93%
186	CP006	Ahrefs Edu Backlinks	12,734	50	-0.12	-0.33	21.33%
187	CP060	Ahrefs Redirects	3,877	12	-0.12	-0.30	29.34%
188	CP430	Number of Instagram Pages	7	1	-0.12	-0.31	73.35%
189	PAGE008	Is Store Page	1	0	-0.12	-0.39	60.63%
190	CP213	Has FavIcon	1	1	-0.12	-0.38	67.59%
191	CPJLD117	Has JSON-LD HowToSupply	1	0	-0.12	-0.37	3.82%
192	PAGE010	Number of Schema Products	19	0	-0.12	-0.38	33.61%
193	CP424	Number of HREF Lang Tags	14	1	-0.12	-0.31	73.95%
194	CP077	Search Result Domain Matches	6	0	-0.12	-0.38	37.80%
195	CP041	Ahrefs Has Redirects	1	0	-0.12	-0.37	25.90%
196	PAGE004	Is Purchase Page	1	0	-0.12	-0.38	62.13%
197	CP418	Number of Forms	19	2	-0.12	-0.33	71.56%
198	CP481b	Word Count in Meta Description Tag	86	21	-0.12	-0.31	72.75%
199	CPJLD222	Has JSON-LD RealEstateAgent	1	0	-0.12	-0.37	0.82%
200	CPJLD119	Has JSON-LD HowToTool	1	0	-0.12	-0.36	3.89%

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