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Top SEO Factors - 2022-06-20      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-06-20 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	43	22	-0.40	-0.65	94.10%
2	CPZZZ100	Number of Top 100 Shared Factors Used	88	43	-0.37	-0.65	93.64%
3	CPZZZ	Number of Factors Used	225	127	-0.36	-0.65	94.43%
4	ENT000a	Number of Entities Used	69	25	-0.34	-0.67	72.37%
5	CPZZZ200	Number of Top 200 Shared Factors Used	152	81	-0.32	-0.61	91.45%
6	CP134	Keywords in Body Tag	53,106	361	-0.28	-0.55	91.52%
7	CP059	Ahrefs Rank	46	14	-0.27	-0.55	19.68%
8	CP470	Keywords in the HTML Tag	62,593	423	-0.27	-0.53	96.09%
9	CP061	Ahrefs Referring Class C Addresses	1,183	54	-0.26	-0.39	24.52%
10	CP063	Ahrefs Referring IP Addresses	2,109	75	-0.26	-0.39	24.59%
11	CP161	Keywords in H1-H6 Tags	332	9	-0.26	-0.55	89.73%
12	CP062	Ahrefs Referring Domains	3,127	98	-0.26	-0.38	24.92%
13	CP157	Keywords in H1, H2, and H3 Tags	260	8	-0.26	-0.55	90.19%
14	CPX010	Keywords in Div Tags	28,752	207	-0.25	-0.50	93.11%
15	CP465	Keywords in P Tags	3,276	40	-0.24	-0.51	93.44%
16	CP067	Ahrefs Text Backlinks	891,837	11,839	-0.24	-0.32	24.45%
17	ENT003	Entities in H2 Tags	34	6	-0.24	-0.55	71.77%
18	CP129	Keywords in A Tags	4,337	39	-0.24	-0.50	90.13%
19	CP002	Ahrefs Backlinks	891,926	11,714	-0.24	-0.32	24.92%
20	CP064	Ahrefs Referring Pages	891,928	11,714	-0.24	-0.32	24.92%
21	CP153	Keywords in H1 and H2 Tags	155	5	-0.24	-0.53	89.07%
22	ENT004	Entities in H3 Tags	29	5	-0.24	-0.54	70.51%
23	CP469	Keywords in Sentences	2,940	32	-0.24	-0.48	92.78%
24	CP070	Ahrefs Word Count	5,435	1,713	-0.23	-0.51	18.22%
25	CP004	Ahrefs Dofollow Backlinks	851,875	11,121	-0.23	-0.33	24.12%
26	CP054	Ahrefs NoFollow Backlinks	52,986	801	-0.23	-0.33	23.99%
27	ENT009	Entities in Title Tag	7	2	-0.22	-0.51	65.41%
28	CPJLD068	Has JSON-LD Dentist	1	0	-0.22	-0.57	4.44%
29	CP375	Keywords in LI Tags	1,485	21	-0.22	-0.49	90.32%
30	CP005	Ahrefs Domain Rating	79	46	-0.22	-0.49	19.42%
31	CP071	Search Result Display URL Matches	14	1	-0.22	-0.51	80.85%
32	CP165	Keywords in H2 Tags	136	3	-0.22	-0.49	89.79%
33	CP097	Search Result Link Text Matches	14	1	-0.22	-0.51	80.91%
34	CP135	Body Tag Size Kilobytes	290	92	-0.22	-0.47	91.72%
35	CKWD001	Clean Keyword Density in the HTML Tag	206	4	-0.22	-0.47	80.45%
36	CP475	Term Frequency	6	3	-0.22	-0.48	93.37%
37	CP160	Leading Keywords in H1-H6 Tags	40	2	-0.21	-0.49	86.55%
38	LSI002	LSI Words in Sentences	2,703	558	-0.21	-0.43	97.61%
39	ENT018	Entities in Sentences	512	80	-0.21	-0.42	98.41%
40	CP128	Keywords in Alt Attributes	379	8	-0.21	-0.46	87.67%
41	CP156	Leading Keywords in H1, H2, and H3 Tags	23	2	-0.21	-0.49	86.15%
42	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.21	-0.53	23.53%
43	CP492b	Unabridged Word Count	6,935	1,849	-0.21	-0.44	89.86%
44	CP045	Ahrefs Has Text Backlinks	1	1	-0.21	-0.53	24.19%
45	CP468	Number of Sentences	258	64	-0.21	-0.44	88.80%
46	CP465c	Keywords in script Tags	13,578	71	-0.21	-0.47	94.23%
47	CP140	Clean Text Kilobytes	32	11	-0.21	-0.44	88.54%
48	CP492	Word Count	4,019	1,464	-0.21	-0.43	89.20%
49	CP017	Ahrefs Has Backlinks	1	1	-0.20	-0.52	24.52%
50	CP134a	Search Terms in Body Tag	413	18	-0.20	-0.45	89.99%
51	CP481	Keywords in Title Tag	25	2	-0.20	-0.47	80.72%
52	CP470a	Search Terms in the HTML Tag	469	19	-0.20	-0.44	89.53%
53	CP127	Keywords in A Tag HREFs	3,385	50	-0.20	-0.43	89.13%
54	CP488	Keywords in pages top 10 most used phrases	22	2	-0.20	-0.49	86.68%
55	GD001	Google Variation Density	366	4	-0.20	-0.47	80.78%
56	DD002	DomDetailer Facebook Shares	8,104,363	-6,210,790	-0.20	-0.31	29.03%
57	ENT001	Entities in HTML Tag	1,333	257	-0.20	-0.41	97.61%
58	CPJLD044	Has JSON-LD Car	1	0	-0.20	-0.38	0.40%
59	CP127b	Keywords in Unique A Tag HREFs	2,483	32	-0.20	-0.42	89.33%
60	CP458	Page Size Kilobytes	376	163	-0.20	-0.47	87.61%
61	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.20	-0.51	23.53%
62	DD015	DomDetailer Moz PA	64	42	-0.19	-0.40	26.18%
63	DD010	DomDetailer Majestic Referring Subnets	59,791	10,222	-0.19	-0.20	29.16%
64	CPJLD261	Has JSON-LD Vehicle	1	0	-0.19	-0.46	0.27%
65	CPXR24	Number of P Tags	141	38	-0.19	-0.44	87.48%
66	CP381	Keywords in Meta Descriptions	51	2	-0.19	-0.48	80.65%
67	DD006	DomDetailer Majestic IPs	251,094	37,809	-0.19	-0.20	30.02%
68	CP169	Keywords in H3 Tags	121	3	-0.19	-0.45	87.67%
69	CP057	Ahrefs Page Size	93,293	35,985	-0.19	-0.45	17.76%
70	QS003	Number of Questions	109	6	-0.19	-0.40	85.09%
71	DD008	DomDetailer Majestic Referring Domains	1,788,179	247,185	-0.19	-0.20	30.68%
72	CPXR018	Keywords in Nav Tags	11,766	35	-0.19	-0.43	85.82%
73	CPXX888	Number of HTML Tags	2,548	928	-0.19	-0.44	88.40%
74	ENT008	Entities in Meta Description Tag	16	3	-0.19	-0.47	62.56%
75	CP487	Keywords in pages top 5 most used phrases	11	1	-0.19	-0.47	85.55%
76	DD005	DomDetailer Majestic CF	57	34	-0.19	-0.42	27.97%
77	CP152	Keywords in H1 Tags	21	1	-0.18	-0.44	77.47%
78	ENT013	Has Entities in H2 Tags	1	1	-0.18	-0.51	65.47%
79	CP007	Ahrefs External Links	248	25	-0.18	-0.37	23.00%
80	CP471	Keywords in Span Tags	865	11	-0.18	-0.41	90.85%
81	CP999	Search Result Path Matches	13	1	-0.18	-0.45	74.49%
82	CP476	TF/IDF	1	1	-0.18	-0.48	82.50%
83	CP050	Ahrefs Internal Links	623	159	-0.18	-0.38	24.98%
84	CPXR003	Number of Heading Tags	61	21	-0.18	-0.41	88.67%
85	DD013	DomDetailer Moz DA	75	37	-0.18	-0.32	26.11%
86	CP137	Keywords in the Canonical URL	60	1	-0.18	-0.45	81.97%
87	ENT005	Entities in H4 Tags	16	2	-0.18	-0.47	67.86%
88	DD012	DomDetailer Majestic TF	54	25	-0.18	-0.36	29.03%
89	CP385	Keywords in Meta OpenGraph Content	21	1	-0.18	-0.46	73.56%
90	CP159a	Search Terms in H1-H6 Tags	14	1	-0.18	-0.43	85.75%
91	ENT014	Has Entities in H3 Tags	1	1	-0.18	-0.49	63.42%
92	GD004	Google Density Exact Matches	41	4	-0.18	-0.44	62.89%
93	CP124a	Keywords in Absolute URLs	5,703	51	-0.18	-0.39	87.74%
94	CP383	Keywords in Meta OpenGraph Description	48	2	-0.18	-0.44	76.54%
95	CP052	Ahrefs Linked Root Domains	33	8	-0.18	-0.42	23.72%
96	CP049	Ahrefs Images	83	28	-0.18	-0.40	17.30%
97	CP484	Leading Keywords in Title Tag	1	0	-0.17	-0.48	78.79%
98	CPJLDxSA	Number Of JSON-LD Types	49	9	-0.17	-0.42	83.43%
99	CP486	Keywords in pages top 3 most used phrases	6	1	-0.17	-0.45	85.69%
100	DD007	DomDetailer Majestic Links	75,468,493	610,539	-0.17	-0.23	31.01%
101	CP072	Search Result Document Matches	8	1	-0.17	-0.45	64.35%
102	CP427	Number of Images with Alt Text	76	19	-0.17	-0.40	87.54%
103	CP113	Search Result URL Matches	21	1	-0.17	-0.43	75.15%
104	GD003	Google Density Variations	6,245	63	-0.17	-0.40	76.81%
105	CPX003	Keywords in Main Tags	13,887	78	-0.17	-0.47	85.22%
106	ENT002	Entities in H1 Tags	6	2	-0.17	-0.42	59.24%
107	LSI006	LSI Words in H2 Tags	105	15	-0.17	-0.38	95.10%
108	CPXR005	Number of H2 Tags	20	7	-0.17	-0.40	89.13%
109	QS004	Number of Questions In Headings	6	1	-0.17	-0.37	32.94%
110	CP164	Leading Keywords in H2 Tags	9	1	-0.17	-0.43	84.69%
111	CP146	Keywords in the First 100 Words	208	7	-0.16	-0.42	78.53%
112	CP426	Number of Images	103	29	-0.16	-0.37	86.35%
113	ENT010	Title Tag Has Entities	1	1	-0.16	-0.44	55.14%
114	CPXR006	Number of H3 Tags	28	8	-0.16	-0.38	84.69%
115	LSI001	LSI Words in Title Tag	16	5	-0.16	-0.37	92.18%
116	CP056	Ahrefs Pages	5	2	-0.16	-0.36	23.06%
117	DD014	DomDetailer Moz Links	44,413,390	-583,555	-0.16	-0.23	27.44%
118	CP151	Leading Keywords in H1 Tags	2	0	-0.16	-0.44	78.20%
119	CP425	Number of HTTPS Links	501	152	-0.16	-0.35	83.83%
120	CP473	Keywords in Strong Tags	99	2	-0.16	-0.40	84.63%
121	DD016	DomDetailer Moz Rank	8	4	-0.16	-0.34	24.98%
122	CPX013	Keywords in Footer Tags	3,696	14	-0.16	-0.38	79.59%
123	ENT012	Has Entities in H1 Tags	1	1	-0.16	-0.47	57.59%
124	CP374	Keywords in the last 100 words	205	4	-0.16	-0.39	77.40%
125	CPJLD234	Has JSON-LD SelfStorage	1	0	-0.16	-0.38	0.60%
126	CP048	Ahrefs Image Backlinks	299,372	3,294	-0.16	-0.33	19.35%
127	ENT011	Meta Description Tag Has Entities	1	1	-0.16	-0.46	55.20%
128	LSI007	LSI Words in H3 Tags	94	14	-0.16	-0.36	93.37%
129	CP109	Search Result Summary Text Matches	76	2	-0.16	-0.43	74.82%
130	CP130	Keywords in Article Tags	2,333	22	-0.16	-0.44	76.67%
131	QS012	Headings Has Question	1	0	-0.16	-0.45	76.47%
132	CP391	Number of Absolute URLs	430	150	-0.16	-0.37	81.97%
133	CPJLD011	Has JSON-LD Answer	1	0	-0.15	-0.46	62.69%
134	CP431	Number of Internal Links	485	139	-0.15	-0.34	85.22%
135	CP125	Keywords making whole A Tags	11	1	-0.15	-0.41	80.85%
136	CPJLD217	Has JSON-LD Question	1	0	-0.15	-0.45	62.69%
137	CP435	Number of Links	501	156	-0.15	-0.34	84.63%
138	CP376	Keywords making whole LI Tags	4	1	-0.15	-0.42	78.53%
139	CPJLD116	Has JSON-LD HowToStep	1	0	-0.15	-0.44	4.04%
140	CP467	Keywords in Section Tags	2,178	19	-0.15	-0.41	86.61%
141	CP410	Number of DoFollow Links	497	150	-0.15	-0.33	84.76%
142	CP469a	Search Terms in Sentences	28	2	-0.15	-0.36	91.78%
143	CP032	Ahrefs Has Image Backlinks	1	0	-0.15	-0.44	17.96%
144	GD002	Google Exact Match Density	2	0	-0.15	-0.41	35.79%
145	QS006	Number of Questions In H2 Tags	3	1	-0.15	-0.38	79.79%
146	CP022	Ahrefs Has External Links	1	1	-0.15	-0.44	21.54%
147	CP358	Inline Javascript Kilobytes	145	34	-0.15	-0.31	79.99%
148	QS007	Number of Questions In H3 Tags	3	1	-0.15	-0.39	77.60%
149	CP126a	Search Terms in A Tags	62	3	-0.15	-0.36	84.89%
150	CP036	Ahrefs Has Linked Root Domains	1	1	-0.15	-0.43	21.67%
151	CP353	Head Size Kilobytes	130	46	-0.15	-0.38	72.03%
152	CP357	Inline CSS Kilobytes	89	34	-0.15	-0.39	78.26%
153	ENT015	Has Entities in H4 Tags	1	0	-0.14	-0.43	59.11%
154	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.43	21.94%
155	CP356	Keywords in I Tags	625	8	-0.14	-0.40	76.94%
156	CP485	Keywords in pages most used phrase	2	0	-0.14	-0.40	79.59%
157	CPJLD247	Has JSON-LD State	1	0	-0.14	-0.39	6.30%
158	CP177	Keywords in H4-H6 Tags	124	2	-0.14	-0.38	81.91%
159	CP477	Keywords in Title Attributes	449	6	-0.14	-0.35	88.60%
160	CP158	Keywords making whole H1-H6 Tags	3	0	-0.14	-0.41	77.20%
161	LSI003	LSI Words in Meta Description Tag	48	8	-0.14	-0.34	90.19%
162	CPJLDxCB	Number Of Claimed Brands	21	1	-0.14	-0.37	73.29%
163	CP355	Keywords in ID Attributes	535	3	-0.14	-0.38	80.45%
164	CP108	Search Result Summary Length	245	152	-0.14	-0.30	71.77%
165	CP168	Leading Keywords in H3 Tags	12	0	-0.14	-0.38	82.37%
166	CP033	Ahrefs Has Images	1	1	-0.14	-0.42	15.11%
167	CP150a2	Search Terms in H2 Tags	8	1	-0.14	-0.35	85.95%
168	CP483a	Search Terms in the Title Tag	2	0	-0.14	-0.37	84.76%
169	CP006	Ahrefs Edu Backlinks	97,008	1,036	-0.14	-0.34	12.39%
170	CPJLD114	Has JSON-LD HowToDirection	1	0	-0.14	-0.42	1.59%
171	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.14	-0.40	75.94%
172	CP173	Keywords in H4 Tags	82	1	-0.14	-0.37	80.12%
173	CPJLD266	Has JSON-LD Website	1	0	-0.13	-0.42	54.27%
174	CP472	Keywords making whole Span Tags	11	1	-0.13	-0.36	86.15%
175	CP150a	Search Terms in H1 Tags	1	0	-0.13	-0.37	79.52%
176	PAGE009	Number of Prices	283	35	-0.13	-0.30	73.23%
177	CP095	Search Result Link Text Has Year	1	0	-0.13	-0.38	65.81%
178	LSI005	LSI Words in H1 Tags	15	4	-0.13	-0.31	86.22%
179	CPJLD230	Has JSON-LD RoofingContractor	1	0	-0.13	-0.41	1.33%
180	CP479b	Title Has Year	1	0	-0.13	-0.38	76.28%
181	PAGE007	Is Article Page	1	1	-0.13	-0.41	58.58%
182	CP364	Is OpenGraph Type Article	1	0	-0.13	-0.41	55.73%
183	DD011	DomDetailer Majestic Referring .gov Links	20,346,215	3,148,308	-0.13	-0.25	23.26%
184	CP377	Load Time Milliseconds	140,093	2,733	-0.13	-0.26	63.55%
185	CP451	Number of US Phone Numbers	80	8	-0.13	-0.31	77.40%
186	CP460	Percentage of DoFollow Internal Links	94	81	-0.13	-0.35	71.97%
187	CPJLD189	Has JSON-LD Organization	1	0	-0.13	-0.40	59.58%
188	CP319	Has Schema Markup	1	1	-0.13	-0.41	73.96%
189	PAGE001	Is Home Page	1	0	-0.13	-0.38	34.86%
190	CP347	Has US Phone Number	1	0	-0.13	-0.39	60.70%
191	CP020	Ahrefs Has Domain Rating	1	1	-0.13	-0.40	15.84%
192	CPJLD122	Has JSON-LD ImageObject	1	0	-0.13	-0.39	54.47%
193	CPJLD209	Has JSON-LD Product	1	0	-0.13	-0.41	45.13%
194	CP413	Number of External Links	63	17	-0.13	-0.29	73.43%
195	CP060	Ahrefs Redirects	694	9	-0.13	-0.33	17.36%
196	CP351	Has XMLRPC	1	0	-0.13	-0.41	49.50%
197	CP481b	Word Count in Meta Description Tag	90	22	-0.13	-0.32	71.84%
198	CPXR007	Number of H4 Tags	19	4	-0.13	-0.33	78.60%
199	CP021	Ahrefs Has EDU Backlinks	1	0	-0.13	-0.38	11.73%
200	CP230	Has Meta Twitter Cards	1	1	-0.13	-0.40	58.85%

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