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Top SEO Factors - 2022-06-15      Previous - Next

Understanding The Top Factors Data

We measure up to 2100 possible SEO factors and we use both Spearman's and Pearson's correlation coefficients to help identify likely ranking factors that may be contributing to the sort order of the search results. To date this method has been highly successful in helping top SEOs rank pages. The factors you see in this report are the strongest correlations of the 2100 factors. We continue to measure all possible factors because we don't know which factors will stop working or which factors will start working again. We still suspect we don't know all the factors. So in general, if it is measurable and plausible we will measure it going forward.

Keywords	Any of the keyword variations, including the exact match, Google makes bold in the search results.
Search Terms	The exact match search terms you used in Google.
Entities	Any term that has a wikipedia page, GMB, MREID. These are nouns that Google's AI understands topically.
LSI Words	An industry misnomer. These tend to generally be statistically discovered entities. No two implementations of LSI are the same. SEOs use LSI words when entity recognition isn't available in their language. The lists tend to have a lot of overlap and they are used the same... just sprinkle them in your content.
Search Result	If a factor name mentions "Search Result" then that factor is measuring something about how the page is presented in the Google search results.
#1 Max Column	The maximum measurement found in the #1 position in Google.
Page 1 Avg Column	The average page 1 average across thousands of keywords in Google.
Keywords Column	The percentage of thousands of keywords that this factor was a strong correlation for.

Why are you sharing such valuable information?

We share the information because it helps our industry learn about SEO. The measurement facts about how pages in the number one rank position are tuned typically break people's belief-based assumptions about how search works. This information is very inefficient for SEO in general. People still need Cora SEO Software because the amount of each factor you need to compete will change from keyword to keyword and URL to URL. So the information in this report might be good for some keywords but it might be too little or too much for other keywords. At the end of the day SEO is about ranking efficiently, especially if you are a professional full time SEO. Tuning your page to the correct amount for your keyword competitors is the key to efficient SEO.

Some factors aren't meant to be tuned.

Some factors on this list are meant to inform us if Google is using certain algorithms or parts of algorithms. If you generally have no idea how to tune for something then skip it or go learn about it. If there are HTML tags, HTML attributes, or Schema Objects you don't know then please look them up before contacting us. W3Schools HTML Reference, Schema.org Reference

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Top SEO Factors - 2022-06-15 - View Factors By Date

Ordinal	Factor ID	Name	#1 Max	Page 1 Avg	Correlation	Correlation By Page	Keywords
1	CPZZZ50	Number of Top 50 Shared Factors Used	43	22	-0.39	-0.64	94.68%
2	CPZZZ100	Number of Top 100 Shared Factors Used	88	44	-0.37	-0.65	94.17%
3	CPZZZ	Number of Factors Used	221	128	-0.35	-0.64	94.68%
4	ENT000a	Number of Entities Used	69	25	-0.33	-0.66	71.86%
5	CPZZZ200	Number of Top 200 Shared Factors Used	152	81	-0.32	-0.62	91.89%
6	CP134	Keywords in Body Tag	50,097	281	-0.27	-0.55	92.59%
7	CP470	Keywords in the HTML Tag	59,431	316	-0.27	-0.53	96.51%
8	CP059	Ahrefs Rank	46	14	-0.27	-0.53	18.25%
9	CP161	Keywords in H1-H6 Tags	299	9	-0.26	-0.54	91.06%
10	CP061	Ahrefs Referring Class C Addresses	1,183	50	-0.26	-0.38	22.62%
11	CP063	Ahrefs Referring IP Addresses	2,109	70	-0.26	-0.37	22.75%
12	CP157	Keywords in H1, H2, and H3 Tags	260	7	-0.25	-0.54	91.32%
13	CP062	Ahrefs Referring Domains	3,127	90	-0.25	-0.36	22.88%
14	CPX010	Keywords in Div Tags	27,185	163	-0.25	-0.51	94.04%
15	CP465	Keywords in P Tags	3,276	38	-0.24	-0.51	93.92%
16	CP067	Ahrefs Text Backlinks	891,837	11,820	-0.24	-0.31	22.50%
17	CP129	Keywords in A Tags	4,337	33	-0.24	-0.50	91.57%
18	CP153	Keywords in H1 and H2 Tags	155	5	-0.24	-0.52	89.92%
19	CP064	Ahrefs Referring Pages	891,928	11,682	-0.24	-0.30	22.94%
20	CP002	Ahrefs Backlinks	891,926	11,682	-0.24	-0.30	22.94%
21	ENT003	Entities in H2 Tags	34	6	-0.24	-0.53	71.04%
22	CP469	Keywords in Sentences	2,717	29	-0.24	-0.49	92.78%
23	ENT004	Entities in H3 Tags	29	5	-0.23	-0.53	69.71%
24	ENT009	Entities in Title Tag	7	2	-0.23	-0.53	64.89%
25	CP070	Ahrefs Word Count	5,435	1,701	-0.23	-0.50	16.35%
26	CP004	Ahrefs Dofollow Backlinks	851,875	11,107	-0.23	-0.31	22.12%
27	CP054	Ahrefs NoFollow Backlinks	52,986	811	-0.22	-0.32	22.18%
28	CP375	Keywords in LI Tags	1,485	20	-0.22	-0.49	91.32%
29	CPJLD068	Has JSON-LD Dentist	1	0	-0.22	-0.56	4.69%
30	CP071	Search Result Display URL Matches	13	1	-0.22	-0.51	81.24%
31	CP097	Search Result Link Text Matches	13	1	-0.22	-0.51	81.31%
32	CKWD001	Clean Keyword Density in the HTML Tag	206	4	-0.22	-0.48	81.88%
33	CP165	Keywords in H2 Tags	136	3	-0.22	-0.49	91.38%
34	CP475	Term Frequency	6	3	-0.21	-0.48	93.73%
35	CP160	Leading Keywords in H1-H6 Tags	29	2	-0.21	-0.49	86.88%
36	CP005	Ahrefs Domain Rating	79	45	-0.21	-0.46	17.93%
37	CP135	Body Tag Size Kilobytes	290	91	-0.21	-0.47	92.02%
38	LSI002	LSI Words in Sentences	2,703	595	-0.21	-0.43	97.85%
39	CP128	Keywords in Alt Attributes	379	7	-0.21	-0.47	89.23%
40	CP156	Leading Keywords in H1, H2, and H3 Tags	23	2	-0.21	-0.48	86.50%
41	ENT018	Entities in Sentences	569	89	-0.21	-0.42	98.54%
42	CP488	Keywords in pages top 10 most used phrases	22	2	-0.21	-0.50	87.33%
43	CP045	Ahrefs Has Text Backlinks	1	1	-0.21	-0.53	22.56%
44	CP019	Ahrefs Has DoFollow Backlinks	1	1	-0.21	-0.53	21.74%
45	CP465c	Keywords in script Tags	13,578	57	-0.21	-0.47	93.98%
46	CP481	Keywords in Title Tag	15	2	-0.20	-0.47	80.80%
47	CP492b	Unabridged Word Count	6,935	1,865	-0.20	-0.44	90.49%
48	CP468	Number of Sentences	258	65	-0.20	-0.43	89.29%
49	CP470a	Search Terms in the HTML Tag	469	19	-0.20	-0.44	89.42%
50	CP140	Clean Text Kilobytes	32	11	-0.20	-0.44	89.54%
51	CP492	Word Count	3,930	1,480	-0.20	-0.43	89.67%
52	CP017	Ahrefs Has Backlinks	1	1	-0.20	-0.52	22.81%
53	CP127	Keywords in A Tag HREFs	2,987	51	-0.20	-0.43	90.94%
54	CP134a	Search Terms in Body Tag	413	18	-0.20	-0.45	90.94%
55	GD001	Google Variation Density	366	3	-0.20	-0.47	82.00%
56	CP127b	Keywords in Unique A Tag HREFs	1,671	34	-0.20	-0.43	90.68%
57	ENT001	Entities in HTML Tag	1,534	269	-0.20	-0.41	97.91%
58	CP458	Page Size Kilobytes	376	162	-0.20	-0.46	87.83%
59	CP381	Keywords in Meta Descriptions	44	2	-0.20	-0.48	81.81%
60	CP487	Keywords in pages top 5 most used phrases	11	1	-0.19	-0.49	85.99%
61	CP038	Ahrefs Has NoFollow Backlinks	1	0	-0.19	-0.51	21.74%
62	CPXR24	Number of P Tags	141	39	-0.19	-0.44	87.26%
63	CP169	Keywords in H3 Tags	105	3	-0.19	-0.45	88.02%
64	DD002	DomDetailer Facebook Shares	8,150,458	-5,786,782	-0.19	-0.31	27.00%
65	CPXR018	Keywords in Nav Tags	5,434	26	-0.19	-0.43	87.33%
66	QS003	Number of Questions	109	6	-0.19	-0.39	84.92%
67	DD010	DomDetailer Majestic Referring Subnets	59,791	10,564	-0.19	-0.19	27.57%
68	DD006	DomDetailer Majestic IPs	251,094	38,413	-0.19	-0.19	28.20%
69	ENT008	Entities in Meta Description Tag	16	3	-0.19	-0.47	62.55%
70	DD015	DomDetailer Moz PA	73	42	-0.19	-0.38	24.90%
71	CP471	Keywords in Span Tags	865	11	-0.19	-0.42	91.38%
72	CPXX888	Number of HTML Tags	2,548	920	-0.19	-0.44	88.59%
73	DD008	DomDetailer Majestic Referring Domains	1,788,179	245,439	-0.18	-0.19	28.64%
74	CP057	Ahrefs Page Size	93,293	34,739	-0.18	-0.43	16.10%
75	GD004	Google Density Exact Matches	41	3	-0.18	-0.45	63.69%
76	CP999	Search Result Path Matches	13	1	-0.18	-0.46	75.60%
77	DD005	DomDetailer Majestic CF	65	35	-0.18	-0.41	26.24%
78	CP152	Keywords in H1 Tags	19	1	-0.18	-0.44	78.52%
79	CP137	Keywords in the Canonical URL	58	2	-0.18	-0.46	83.02%
80	CP007	Ahrefs External Links	93	23	-0.18	-0.37	21.10%
81	CP159a	Search Terms in H1-H6 Tags	14	1	-0.18	-0.44	86.31%
82	CP476	TF/IDF	1	1	-0.18	-0.48	83.21%
83	CP050	Ahrefs Internal Links	623	146	-0.18	-0.37	23.07%
84	CP385	Keywords in Meta OpenGraph Content	12	1	-0.18	-0.46	74.40%
85	ENT013	Has Entities in H2 Tags	1	1	-0.18	-0.51	64.58%
86	CPXR003	Number of Heading Tags	61	21	-0.18	-0.41	89.48%
87	CP486	Keywords in pages top 3 most used phrases	6	1	-0.18	-0.46	85.87%
88	CP124a	Keywords in Absolute URLs	5,703	47	-0.18	-0.41	88.91%
89	CP383	Keywords in Meta OpenGraph Description	41	2	-0.18	-0.44	77.25%
90	ENT005	Entities in H4 Tags	19	2	-0.18	-0.46	67.11%
91	CP052	Ahrefs Linked Root Domains	33	8	-0.18	-0.42	21.86%
92	CP484	Leading Keywords in Title Tag	1	0	-0.17	-0.48	78.96%
93	CP072	Search Result Document Matches	8	1	-0.17	-0.46	65.84%
94	CPJLDxSA	Number Of JSON-LD Types	49	9	-0.17	-0.42	83.21%
95	DD012	DomDetailer Majestic TF	72	25	-0.17	-0.36	27.06%
96	ENT014	Has Entities in H3 Tags	1	1	-0.17	-0.49	62.74%
97	DD013	DomDetailer Moz DA	87	38	-0.17	-0.31	24.71%
98	GD003	Google Density Variations	6,245	51	-0.17	-0.40	77.95%
99	CP049	Ahrefs Images	83	26	-0.17	-0.38	15.78%
100	CP113	Search Result URL Matches	21	1	-0.17	-0.43	76.74%
101	DD007	DomDetailer Majestic Links	61,845,417	1,588,099	-0.17	-0.23	28.77%
102	CP427	Number of Images with Alt Text	76	19	-0.17	-0.39	87.58%
103	CPX003	Keywords in Main Tags	13,887	69	-0.17	-0.48	86.63%
104	LSI006	LSI Words in H2 Tags	105	17	-0.17	-0.38	95.25%
105	CPXR005	Number of H2 Tags	20	7	-0.17	-0.39	88.59%
106	ENT002	Entities in H1 Tags	7	2	-0.17	-0.42	59.00%
107	CP146	Keywords in the First 100 Words	208	7	-0.17	-0.42	79.72%
108	LSI001	LSI Words in Title Tag	16	5	-0.17	-0.38	92.65%
109	QS004	Number of Questions In Headings	6	1	-0.16	-0.37	33.71%
110	CP164	Leading Keywords in H2 Tags	9	1	-0.16	-0.42	85.74%
111	CPJLD044	Has JSON-LD Car	1	0	-0.16	-0.31	0.51%
112	ENT010	Title Tag Has Entities	1	1	-0.16	-0.44	55.39%
113	CPX013	Keywords in Footer Tags	3,696	10	-0.16	-0.38	81.31%
114	CP473	Keywords in Strong Tags	99	2	-0.16	-0.40	84.73%
115	CPXR006	Number of H3 Tags	28	8	-0.16	-0.38	85.04%
116	CP056	Ahrefs Pages	5	2	-0.16	-0.35	21.23%
117	CP426	Number of Images	103	29	-0.16	-0.36	86.95%
118	CP425	Number of HTTPS Links	501	149	-0.16	-0.35	84.92%
119	CP151	Leading Keywords in H1 Tags	2	0	-0.16	-0.44	78.33%
120	CP109	Search Result Summary Text Matches	60	2	-0.16	-0.44	75.60%
121	CP374	Keywords in the last 100 words	205	4	-0.16	-0.39	78.52%
122	QS012	Headings Has Question	1	0	-0.16	-0.46	76.30%
123	DD016	DomDetailer Moz Rank	9	4	-0.16	-0.33	23.38%
124	CP391	Number of Absolute URLs	430	148	-0.16	-0.37	83.33%
125	CPJLD011	Has JSON-LD Answer	1	0	-0.16	-0.46	61.85%
126	LSI007	LSI Words in H3 Tags	94	15	-0.16	-0.36	93.16%
127	CPJLD217	Has JSON-LD Question	1	0	-0.16	-0.46	61.91%
128	DD014	DomDetailer Moz Links	62,238,753	2,479,482	-0.16	-0.23	26.05%
129	CP469a	Search Terms in Sentences	28	2	-0.16	-0.37	91.38%
130	ENT011	Meta Description Tag Has Entities	1	1	-0.16	-0.45	55.32%
131	CP125	Keywords making whole A Tags	11	1	-0.16	-0.42	81.94%
132	QS006	Number of Questions In H2 Tags	3	1	-0.16	-0.38	78.71%
133	CP376	Keywords making whole LI Tags	4	1	-0.16	-0.42	80.23%
134	CP130	Keywords in Article Tags	2,333	21	-0.15	-0.44	77.63%
135	ENT012	Has Entities in H1 Tags	1	1	-0.15	-0.46	57.41%
136	CP431	Number of Internal Links	485	135	-0.15	-0.34	86.06%
137	CP435	Number of Links	501	153	-0.15	-0.34	85.30%
138	CP048	Ahrefs Image Backlinks	299,372	3,203	-0.15	-0.32	18.00%
139	CP410	Number of DoFollow Links	497	147	-0.15	-0.33	85.23%
140	CP467	Keywords in Section Tags	1,428	19	-0.15	-0.42	86.44%
141	CPJLD261	Has JSON-LD Vehicle	1	0	-0.15	-0.36	0.38%
142	CPJLD247	Has JSON-LD State	1	0	-0.15	-0.40	5.83%
143	CPJLD116	Has JSON-LD HowToStep	1	0	-0.15	-0.44	4.56%
144	CP032	Ahrefs Has Image Backlinks	1	0	-0.15	-0.44	16.54%
145	GD002	Google Exact Match Density	2	0	-0.15	-0.41	36.44%
146	CP022	Ahrefs Has External Links	1	1	-0.15	-0.44	20.22%
147	CP358	Inline Javascript Kilobytes	145	33	-0.15	-0.31	80.23%
148	CP485	Keywords in pages most used phrase	2	0	-0.15	-0.41	79.78%
149	QS007	Number of Questions In H3 Tags	3	1	-0.15	-0.39	78.14%
150	ENT015	Has Entities in H4 Tags	1	0	-0.14	-0.43	59.00%
151	CPJLD234	Has JSON-LD SelfStorage	1	0	-0.14	-0.32	0.70%
152	CP034	Ahrefs Has Internal Links	1	1	-0.14	-0.43	20.22%
153	CP158	Keywords making whole H1-H6 Tags	3	0	-0.14	-0.41	77.76%
154	CP036	Ahrefs Has Linked Root Domains	1	1	-0.14	-0.43	20.09%
155	CP357	Inline CSS Kilobytes	91	35	-0.14	-0.38	78.96%
156	CP177	Keywords in H4-H6 Tags	94	1	-0.14	-0.39	82.07%
157	CP126a	Search Terms in A Tags	62	3	-0.14	-0.35	86.38%
158	CP353	Head Size Kilobytes	130	46	-0.14	-0.36	73.57%
159	CP477	Keywords in Title Attributes	449	6	-0.14	-0.36	87.96%
160	LSI003	LSI Words in Meta Description Tag	48	8	-0.14	-0.34	90.56%
161	CP451	Number of US Phone Numbers	80	8	-0.14	-0.33	78.01%
162	CP154	Keywords making whole H1, H2, and H3 Tags	2	0	-0.14	-0.40	76.43%
163	CP356	Keywords in I Tags	455	7	-0.14	-0.40	78.52%
164	CP347	Has US Phone Number	1	0	-0.14	-0.41	61.66%
165	CP150a	Search Terms in H1 Tags	1	0	-0.14	-0.38	79.72%
166	CP355	Keywords in ID Attributes	535	2	-0.14	-0.38	80.86%
167	CP483a	Search Terms in the Title Tag	2	0	-0.14	-0.38	84.41%
168	CP108	Search Result Summary Length	212	152	-0.14	-0.31	71.93%
169	CPJLD114	Has JSON-LD HowToDirection	1	0	-0.14	-0.43	1.84%
170	CPJLD086	Has JSON-LD FinancialProduct	1	0	-0.14	-0.46	1.77%
171	CP150a2	Search Terms in H2 Tags	8	1	-0.14	-0.36	86.25%
172	CP168	Leading Keywords in H3 Tags	12	0	-0.14	-0.37	82.70%
173	CPJLD266	Has JSON-LD Website	1	0	-0.14	-0.42	53.80%
174	CPJLDxCB	Number Of Claimed Brands	21	1	-0.14	-0.37	74.14%
175	CP173	Keywords in H4 Tags	36	1	-0.14	-0.38	81.05%
176	CP377	Load Time Milliseconds	99,605	2,539	-0.14	-0.28	64.89%
177	CP472	Keywords making whole Span Tags	11	1	-0.13	-0.36	85.74%
178	CP006	Ahrefs Edu Backlinks	97,008	1,081	-0.13	-0.34	11.79%
179	CP033	Ahrefs Has Images	1	1	-0.13	-0.41	13.62%
180	CP095	Search Result Link Text Has Year	1	0	-0.13	-0.38	65.91%
181	PAGE007	Is Article Page	1	1	-0.13	-0.41	59.06%
182	CP481b	Word Count in Meta Description Tag	90	22	-0.13	-0.32	71.74%
183	CP351	Has XMLRPC	1	0	-0.13	-0.41	50.13%
184	DD011	DomDetailer Majestic Referring .gov Links	20,346,215	3,030,956	-0.13	-0.23	22.24%
185	PAGE009	Number of Prices	348	36	-0.13	-0.30	74.71%
186	LSI005	LSI Words in H1 Tags	16	4	-0.13	-0.32	86.69%
187	CP460	Percentage of DoFollow Internal Links	94	81	-0.13	-0.35	72.43%
188	CP230	Has Meta Twitter Cards	1	1	-0.13	-0.41	59.19%
189	CPJLD122	Has JSON-LD ImageObject	1	0	-0.13	-0.40	55.20%
190	CP364	Is OpenGraph Type Article	1	0	-0.13	-0.40	56.78%
191	CP319	Has Schema Markup	1	1	-0.13	-0.40	74.21%
192	PAGE001	Is Home Page	1	0	-0.13	-0.38	35.11%
193	CP479b	Title Has Year	1	0	-0.13	-0.37	75.60%
194	CPXR007	Number of H4 Tags	19	4	-0.13	-0.34	79.28%
195	CPJLD189	Has JSON-LD Organization	1	0	-0.13	-0.40	59.57%
196	CP380	Meta Description Length	521	129	-0.13	-0.32	70.72%
197	CP440	Number of NoFollow Links	50	6	-0.13	-0.32	76.05%
198	CP413	Number of External Links	63	18	-0.13	-0.29	73.38%
199	CP060	Ahrefs Redirects	694	8	-0.13	-0.33	16.35%
200	CP021	Ahrefs Has EDU Backlinks	1	0	-0.13	-0.38	11.15%

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